ATTACHMENT 1
Sparkloft Media / GoSeeTell Network, Inc.
225 SW Broadway, Ste 400, Portland, OR 97205
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Statement Of Work | 1
Statement Of Work
Project Start Date: July 1st, 2026
Project End Date: June 30th, 2027
This scope of work outlines the destination marketing services and media needs for the City of Napa
1. SERVICES AND DELIVERABLES: Consultant shall perform the following services:
BRAND REFRESH REFINEMENT & PRODUCTION
o Brand Strategy Refresh:
● Inclusive of two (2) rounds of client review
● Delivered as a PDF
o Creative Refresh & Refinement:
● Inclusive of two (2) rounds of client review
● Delivered as a PDF
o Production Services & Planning:
● Inclusive of Pre-Production
● Production On-The-Ground
o Inclusive of one (1) full day production in Napa
● Inclusive of Post-Production
ONGOING BRANDING, DESIGN, & CREATIVE ASSET DEVELOPMENT
o Creative Batches:
● Includes up to eighty (80) hours of creative for the year o Up to four (4) batches of creative for asset development o Inclusive of two (2) rounds of review per batch
QUARTERLY BLOG WRITING AND EMAIL MARKETING CAMPAIGNS
o Email & Blog Batches:
● Includes up to one hundred fifty-seven (157) hours of support for the year o Up to four (4) batches of email & blog strategy
▪ Excludes any rounds of review
o Up to four (4) batches of email & blog creative
▪ Inclusive of two (2) rounds of review per batch
QUARTERLY WEBSITE MANAGEMENT
o Website Refresh Management:
● Includes up to one hundred and eighteen (118) hours of support for the year o Up to four (4) batches of website refresh management and SEO support
▪ Excludes any rounds of review
PAID DIGITAL MEDIA ADVERTISING & EXECUTION
o Paid Media Digital Services:
Statement Of Work | 2
● Includes media buying and placement, baseline reporting, weekly optimizations, and audience targeting recommendations for up to ten (10) months
o Creative Support:
● Includes up to seventy-five (75) hours of support for the year o Up to five (5) bi-monthly batches of creative support o Inclusive of two (2) rounds of review
ORGANIC SOCIAL MEDIA DEVELOPMENT AND MANAGEMENT
o Creative Support:
● Includes up to ninety (90) hours of support for the year o Up to six (6) bi-monthly batches of creative support
o Inclusive of two (2) rounds of review
o Community Management:
● Includes up to forty-eight (48) hours of support for the year o Example: for up to four (4) hours per month [for a twelve (12) -month scope]
INFLUENCER ENGAGEMENT & CAMPAIGN MANAGEMENT
o Influencer Management:
● Up to two (2) influencer campaigns for the year
o Inclusive of contracting, management, and toolkit setup
ACCOUNT MANAGEMENT, ONBOARDING & CLIENT IN-PERSON MEETINGS o Account Management Support:
● Bi-weekly (twice a month) planning and collaboration meetings with the client for up to one (1) hour meetings
o Inclusive of two (2) Sparkloft representatives
● In-Person Meetings:
o Up to five (5) in -person meetings with two (2) Sparkloft representatives or ten (10) in -person meetings with one (1) Sparkloft representative local to the Napa Client
2. PROJECT ASSUMPTIONS AND DEPENDENCIES:
● Hourly rates for this project will be billed at $175.00 per hour; monthly on actuals ● Early termination of this scope may result in additional charges for the value of work performed to date, as well as administrative offboarding ● Delays on the part of the Client may require a revision in the project timeline and scope and result in a change order.
● All existing product and brand assets will be provided by the Client to Sparkloft prior to social-specific content creation.
3. PROJECT EXCLUSIONS:
● Custom financial reporting and accounting are not included in this scope. Client can request these services, but they will incur an additional blended hourly rate of $175.00.
4. SERVICES INVESTMENT:
Statement Of Work | 3
Service Total Cost
Brand Refresh Refinement & Production $36,225.00
Ongoing Branding, Design, & Creative Asset Development $21,350.00 Quarterly Blog Writing And Email Marketing Campaigns $27,475.00 Quarterly Website Management $20,650.00
Paid Digital Media Advertising & Execution; Creative Services $23,100.00 Organic Social Media Development And Management $36,050.00 Influencer Engagement & Campaign Management $6,300.00
Account Management, Onboarding & Client In-Person Meetings $36,440.00 Total Services $207,590.00
5. CONTINGENCY INVESTMENT:
Budget Total Cost
Contingency Bucket $72,852.00
Total Budget $72,852.00
6. MEDIA INVESTMENT:
Media Total Cost
Media Direct Spend $157,060.00
Paid Digital Media Advertising & Execution (14% Media Fee + Annual Data Fee) $24,400.00
Total Media $181,460.00
7. Hard Costs:
Hard Cost Expenses Total Cost
Estimated Tools + Licensing Costs $10,100.00
Total Travel Budget + 10% markup $11,058.00
Estimated Influencer Budget + 10% markup $22,000.00
Estimated Production Related Budget + 10% markup $22,000.00 Total Expenses $65,158.00
*Expenses are estimated based on initial research. Should the expenses exceed the estimated budget, the Client is responsible for covering any remaining costs based on actual expenses within a 10% contingency threshold. If overages exceed 10% of the total hard cost budget, a formal change order will be required to approve and account for the additional expenses.
8. COMPENSATION: In consideration of all services to be rendered by Consultant to Client, Client will pay to Consultant a total of $527,060.00 for all work completed on behalf of Client; billed monthly on actuals not to exceed $5 27,060.00 in the contract year from the Effective Date through the termination of this Agreement.