SHORT-TERM RENTALS (STR)
Item 12.1
Current Status of STR’s
No Current Regulations
• STR’s are not currently regulated within
the city.
Revenue Potential
• Lack of regulation results in missed
opportunities to collect Transient
Occupancy Tax (TOT)
Management Proposals
• The City has received proposals from
third-party vendors to manage and
enforce an STR program, including TOT
collection.
Why Create an
Ordinance?
Generate Revenue
• Implement TOT collection like Chula Vista
• Potential revenue stream
Address Community Concerns
• Mitigate common complaints
Ensure Compliance
• Create a framework
Enhance Oversight
• Data-driven insights to inform policy
decisions
• Compliance monitoring and enforcement
Proposed Framework
Vendor-Managed Program
• Reduce administrative burden on
City staff
TOT and Licensing
• Require STR operators to obtain
licenses
• Seamless TOT collection
Zoning Considerations
• Limit STRs to specific zones or
establish restrictions
Community Engagement
• Host public meetings for feedback
and input
Implementation Timeline
• Phased approach
Next Steps
1. Draft an STR ordinance for Council review.
2. Evaluate vendor proposals for STR
management.
3. Begin community outreach to solicit input
on regulation specifics.
Questions?