22nd District Agricultural Association
22nd District Agricultural Association
National City
April 1, 2025
Item 7.1
Page | 2
22nd District Agricultural Association
Who We Are
• Own and operate the Del Mar Fairgrounds as
an institution of the State of California
• Governed by a nine-member board appointed
by the governor
• Produces the San Diego County Fair
• Operations primarily funded by revenues
generated by hosting events and activities
Our Purpose
“We are a timeless community treasure where all
can flourish, connect, and interact through yearround exceptional experiences.” Page | 3
San Diego County Fair Horse Racing The Sound at Surfside Del Mar Fairgrounds Popular Attractions
Page | 4
22nd DAA Property and Jurisdictional Boundaries
N
CITY OF DEL MAR CITY OF SAN DIEGO
CITY OF SOLANA BEACH
Legend
22nd District Agricultural Association
City of Del Mar
City of San Diego
City of Solana Beach
Fairgrounds 2050 – Master Site Plan
Page | 5
“The new master site plan will help ensure the
Fairgrounds can continue to serve as San Diego
County's iconic coastal community gathering place
for decades to come.”
COMMUNITY
FOCUS
ECONOMIC IMPACT &
FINANCIAL
RESPONSIBILITY
ENVIRONMENTAL
STEWARDSHIP
PURPOSEFUL ACCESSIBILITY
PLANNING
Fairgrounds 2050 – Guiding Principles
Page | 6
Master Plan Public Outreach and Phasing
Page | 7
Technical Advisory Coalition (TAC)
GOAL: Provide expert insight on potential technical constraints and opportunities for the Fairgrounds
8 • Partner with the best and brightest technical experts (Probono services) • Expertise in key areas
• Gain an understanding of key technical considerations and challenges
• Develop and refine a technical framework for future master site plan
• Present work to the 22nd DAA Board of Directors
Countywide Public Survey
GOAL: Solicit public feedback on the future of the fairgrounds from every community in the region
9 • Statistically valid survey of county residents
• Working with reputable San Diego-based
pollster
• Mix of phone, text and digital responses
• Gain a better understanding of preferences,
perspectives, and insights surrounding the
Del Mar Fairgrounds
Countywide Outreach
GOAL: Conduct outreach in all 18 cities, the County and Regional Boards to get input and provide 2025 Fair updates
10 • Presentations to all 18 municipalities in the
region and San Diego County Board of
Supervisors
• Discuss Fairgrounds 2050 with regional
leaders and organizations
• Solicit feedback from the people the
Fairgrounds serves
• Paper Fair ticket and online outreach
• Forming partnerships with key opinion leaders
to spread the word
11 Regional Public Workshops
Updates
• Coordinating regional public workshops
• South County, East County, County Center, Coastal North County (Del Mar Fairgrounds) and Inland North County
Future Activities
• Summer/Fall 2025: Public workshops will likely occur after the 2025 Fair concludes
• Offer multiple opportunities to gather information and input from the public
GOAL: Host 5 public workshops to create a countywide twoway dialogue with diverse groups of stakeholders Page | 12
2025 San Diego County Fair
13 2025 San Diego County Fair
New in 2025
• Season passes
• Summer Nights at The Sound
• Toyota Summer Concert Series Lineup
• Pet-themed activities and opportunities
• Partnerships with Food Bank & Humane Society
Coming soon
• Paddock Concert Lineup
• Food Value Deals
• New Food
• Carnival Rides
• More Grandstand announcements
• More info at SDFair.com
San Diego County Fair Participation
San Diego County Fair: By the Numbers
14 • $1.84 million of value from in direct impact community outreach programs
• 25 communities participating in banner program
• 20,000 Fair for All tickets distributed to nonprofits • 1,200+ temporary employees hired for the Fair
• ~20,000 competitive exhibit entries
• ~ 45,000 guests per day (average)
• 38,569 turkey legs sold (2024)
• 61,764 ice cream cones served (2024)
• $237 million economic impact (2019 study)
Questions?
Provide feedback and read
more at:
delmarfairgrounds.com/2050
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