City of Needles 817 Third Street, Needles, California 92363 (760) 326-2113 • FAX (760) 326-6765
www.cityofneedles.com
Mayor, Janet Jernigan
Vice Mayor Ellen Campbell
Councilmember Tona Belt
Councilmember Jamie McCorkle
Councilmember JoAnne Pogue
Councilmember Henry Longbrake
Councilmember Larry Ford
City Manager Patrick J. Martinez
MEMORANDUM
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PATRICK J. MARTINEZ, CITY MANAGER
SUBJECT: WEEKLY MEMORANDUM
DATE: August 22, 2025
1. Future of Palo Verde College – Needles Center
The Palo Verde Community College District Board of Trustees will hold a Special Meeting/Study Session on Tuesday, August 26, 2025, at 4:00 PM to review two key items regarding the Needles Educational Center: enrollment and a re-examination of institutional data (agenda attached). These discussions come at a pivotal moment, as the Center represents far more than an educational facility—it is a cornerstone for workforce development, economic growth, and a pathway for local residents to pursue higher education close to home. The meeting will be held at the Needles Center, 725 W. Broadway, and will include an opportunity for local public comment. Given the City and community’s ongoing financial contributions through property taxes to PVCCD operations, strong local engagement in this discussion remains essential.
2. Rider Appreciation Day – Free Transit Services on September 4 The City of Needles is pleased to announce Rider Appreciation Day on Thursday, September 4. We love our riders, and to show our appreciation, all transit services will be free throughout the day, including Needles Area Transit, Dial-A-Ride, and the new Fort Mohave/Bullhead Shuttle. From 7:30 to 11:30 a.m. at the El Garces West Parking Lot, 950 Front Street, attendees can enjoy refreshments, giveaways, and learn more about our expanding transit options.
Riders are also encouraged to try the new Fort Mohave/Bullhead Shuttle at no cost during the event, with departures scheduled from El Garces at 8:15 a.m. and 11:30 a.m. Reservations are required by calling 760-326-4789 before 11 a.m. the day prior, as space is limited. A flyer with additional event details is attached.
3. Good Morning Needles – August Recap & September Preview This week’s “Good Morning Needles” coffee gathering at the Chamber and Visitor Center was well-attended and featured Kush on 66 Dispensary, Lounge & Café along with breakfast from Needles Smash Burgers. These monthly meetings continue to grow in popularity and provide a valuable forum for
businesses, community members, and civic leaders to connect. Save the Date:
the next Good Morning Needles will be held on Thursday, September 18, 2025, at 7:30 a.m. and will feature Sal Monica from the San Bernardino Workforce Development Agency as our guest speaker. Following the meeting, Sal will be available to connect directly with businesses that have five or more employees.
This is a great opportunity for employers to access resources, training, and workforce solutions. If you know of a business that could benefit, please share their contact information with the Chamber so they can be included.
4. Vandalism at Duke Watkins Park Bathrooms
A recent act of vandalism at the bathrooms in Duke Watkins Park is under investigation. Vandalism is unacceptable and undermines the community’s shared investment in our parks and public spaces. The City is reviewing surveillance footage and working closely with the San Bernardino County Sheriff’s Department to identify those responsible and ensure accountability.
Anyone with information is encouraged to call the City at (760) 326-9200, or, to remain anonymous, contact the We-Tip Hotline at 1-800-78-CRIME (27463).
The bathrooms have since been repaired and reopened for public use, ensuring residents and visitors continue to enjoy the facility without disruption. Over the past year, the City has implemented multiple strategies to deter vandalism, including installing cameras at Duke Watkins Park, forming a multi-agency graffiti and vandalism task force with SBCSD and the Needles Unified School District, offering cash rewards for information, and promoting positive community use of the park through projects such as the Expression Wall. These actions align directly with the City Council’s goals to enhance public safety, protect community investments, and promote clean, family-friendly public spaces. We will continue to work diligently with our law enforcement and school partners to prevent future incidents and safeguard the City’s facilities for residents and visitors alike.
5. The City of Needles Recreation Center and The Needles Women’s Club will be hosting the 16th Annual Lynne’s Little Ladies Tea Party on Saturday, September 20, 2025, from 1:00 p.m. – 3:00 p.m. This event will be held at the Women’s Club and is open to the first 40 girls ages 5–12 in the tri-state area who register and pay their fee. Registration is $25 and can be paid at the Needles Recreation Center. All registration fees must be paid by Wednesday, September 18, 2024. Please call the Needles Recreation Center at (760) 326- 2814 with any questions. Sponsorship opportunities are also available to support a little lady’s participation. Please contact the Recreation Center directly for details.
6. Labor Day Fireworks Enforcement Reminder
As we head into the Labor Day weekend, the San Bernardino County Sheriff’s Department will enforce a zero-tolerance policy on illegal fireworks in Needles.
Only “safe and sane” fireworks are permitted; any firework that explodes or flies is illegal. Violators may face criminal charges and will be held liable for any damages or fires caused. Fireworks remain one of the leading causes of fires, injuries, and fatalities each year—please celebrate responsibly. Residents are
reminded not to call 9-1-1 to report illegal fireworks unless there is an immediate emergency requiring law enforcement, fire, or medical response. To report violations, please contact Sheriff’s Dispatch at (909) 387-8313.
7. Fall Youth Sports Registration Now Open
The City of Needles Parks and Recreation Department is now accepting registrations for fall youth sports through Friday, September 12, 2025. This season will feature Peewee Soccer, Flag Football, and Volleyball, with games running from early October through late November. Flag Football is open to students in 2nd through 5th grade, with games on Tuesdays and Thursdays.
Volleyball is open to students in 3rd through 6th grade, with games on Mondays and Wednesdays. Peewee Soccer is available for ages 6–7, and Jr. Peewee Soccer for ages 3–5, with games held on Saturdays. The registration fee is $45 for residents and $50 for non-residents, except for Jr. Peewee Soccer, which is $35 for residents and $40 for non-residents. Sibling discounts are available, and scholarships may be offered for qualifying families. For more information or to register, please call (760) 326-2814 or email
[email protected].
8. Citywide Beautification – Code Enforcement Success at 404 D Street The owner of 404 D Street has completed an impressive transformation — turning what began as a code enforcement matter into a fully renovated home, now available for sale or rent. The home features a modern, open-concept layout with new flooring, updated kitchen cabinetry, stone countertops, stylish lighting, and energy-efficient appliances. Bathrooms have been fully remodeled with contemporary fixtures, dual vanities, and upgraded finishes. The property also includes a refreshed exterior with new fencing, xeriscape landscaping, and fresh paint — all contributing to stronger curb appeal and neighborhood revitalization. This project is a clear example of how our Council’s goals for neighborhood revitalization and housing improvements are taking root in the community. What began as a code enforcement case has now become a restored home that adds value to the neighborhood, enhances livability, and expands housing options in Needles. A special thank you to our Code Enforcement Team and the City Attorney’s Office for their efforts in maintaining a robust receivership program that continues to clean up our community — one property at a time. Residents can report concerns by calling 760-326-5700 (press #9) or using the Needles Connect app on Google Play Store (Android) and Apple Store (iOS). Together, we’re building a safer, stronger Needles!
9. Community Events Calendar Now Live
The City’s new website now features a Community Events Calendar—your go-to source for what’s happening in Needles. From festivals to meetings, it’s designed to keep residents and visitors connected. Local organizations are invited to submit or update events through the City Clerk’s Office to keep the calendar fresh and inclusive. Contact Candace Clark at
[email protected] to participate. Together, we can showcase the best of Needles and strengthen community spirit.
1. PALO VERDE COLLEGE BOARD MEETING
2. RIDER APPRECIATION DAY
3. GOOD MORNING NEEDLES
Image Source: Needles Chamber and Visitor Center
4. CITYWIDE VANDALISM
4. CITYWIDE VANDALISM
5. LYNNE’S LITTLE LADIES TEA PARTY
7. FALL SPORTS REC CENTER
8. CITYWIDE BEAUTIFICATION
8. CITYWIDE BEAUTIFICATION
8. CITYWIDE BEAUTIFICATION
City of Needles 817 Third Street, Needles, California 92363 (760) 326-2113 • FAX (760) 326-6765
www.cityofneedles.com
Mayor, Janet Jernigan
Vice Mayor Ellen Campbell
Councilmember Tona Belt
Councilmember Jamie McCorkle
Councilmember JoAnne Pogue
Councilmember Henry Longbrake
Councilmember Larry Ford
City Manager Patrick J. Martinez
MEMORANDUM
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PATRICK J. MARTINEZ, CITY MANAGER
SUBJECT: WEEKLY MEMORANDUM
DATE: August 29, 2025
1. Assemblymember Gonzalez Team Visits Needles – Town Hall Oct. 3 City staff met this week with Ashley Yanez, Chief of Staff to Assemblymember Gonzalez, to discuss key community needs in Needles, and we are grateful for the Assemblymember’s continued support and that of his team. Together, we will continue working with our state legislature to address important priorities such as infrastructure investment, housing solutions, and improving the overall quality of life for our residents. As part of that ongoing partnership, we are excited to share that Assemblymember Gonzalez will be hosting a Town Hall Meeting in Needles on the evening of October 3, 2025 — please save the date and join us for this important community conversation. Details to follow.
2. Palo Verde Community College District – Needles Center On August 26, 2025, City officials, staff, and community members attended the Palo Verde Community College District Board of Trustees Special Meeting/Study Session. The Board received several public comments from residents describing the Needles Center as an essential part of the community, calling it the “connective tissue which allows our community to grow.” The message from the community was clear: if Needles is going to grow, the college must grow with it, as it is vital to the city’s future. During the session, Dr. Moses reported that the Needles Center is currently operating at a deficit of $519,477, has not broken even, and is trending in the wrong direction. He noted that the future of the Center will not be competitive with Mohave College (MCC) unless significant changes are made, emphasizing the need to “stop the bleeding.” Trustee McNeil raised concerns about the absence of a comprehensive educational plan, pointing out that the college is only now beginning to invest in additional classes to build the student body. An anchor program has yet to be identified by the administration. For the time being, the primary focus is on dual enrollment with Needles Unified School District (NUSD), with a Memorandum of Understanding (MOU) in progress. This effort is viewed as the most direct path to generating more full-time students. Outreach efforts will continue, with the main student pipeline identified as NUSD. The Trustee McNeil also highlighted
the importance of offering high-quality programming at affordable tuition rates.
For California residents, tuition is $46 per unit, while Arizona and Nevada students pay $69 per unit under the Western Undergraduate Exchange Fee agreement, which became effective January 1, 2023. The college continues to provide a variety of resources to support student success, but identifying longterm strategies and academic anchors remains a critical need for sustaining and expanding the Needles Center.
3. Sidewalk Beautification, Accessibility, and Groundskeeping This week, city crews completed sidewalk and curb improvements at J Street and Casa Linda, replacing deteriorated concrete with fresh upgrades. The project improves the appearance of the area while also providing a smoother, more accessible path of travel for pedestrians. At the same time, our Public Works crew continues to actively maintain city grounds, keeping grass lawns mowed and community spaces looking their best. These combined efforts are part of the City’s ongoing beautification program and demonstrate the City Council’s commitment to investing in public infrastructure that enhances safety, walkability, and community pride. Residents who notice other sidewalks in need of repair are encouraged to report them by calling 760-326-5700 (press #9) or through the Needles Connect app, available on the Google Play Store (Android) and Apple Store (iOS). By maintaining and upgrading sidewalks, Needles continues to grow as an attractive, accessible, and welcoming community.
Together, we’re building a safer, stronger Needles!
4. Dance Trax 51 Renovations and Upcoming Recreation Programs The Needles Recreation Center continues to expand recreational opportunities for residents and youth, supporting the City Council’s goals of promoting sports, family-friendly amenities, and community engagement. Dance Trax 51 is currently undergoing major renovations, with City staff working diligently to update the facility and create a safer, more modern environment for students (see attached photos). These improvements reflect the City’s commitment to reinvesting in community spaces. Dance classes will officially begin on Monday, September 8th, with registration now open for the 2025/2026 season. A wide range of classes are being offered for students ages 3–18, including tap, ballet, jazz, tiny tot tumbling, stretch and strength, and more (see attached flyer). In addition, the community is encouraged to mark their calendars for the first annual Spirit Dance Camp on Saturday, September 13th from 8:00 AM to 12:00 PM at the Needles Recreation Center. Open to children ages 5–13, the camp will include instruction, snacks, a T-shirt, and a performance opportunity, with registration due by September 9th (see attached flyer). Together, these efforts highlight the City’s continued focus on creating accessible, family-friendly recreational programs that engage residents and visitors alike.
5. Lynne’s Garden – After School Program Collaboration
The Needles Recreation Center, in collaboration with Krikit Glass, is getting Lynne’s Garden ready for the year. Thanks to new garden beds and fresh preparation work, this space is set to thrive once again. Every Wednesday, children in the Recreation Center’s after-school program will have the
opportunity to plant, grow, and harvest vegetables and herbs. This hands-on learning experience connects youth to healthy living, environmental awareness, and the joy of seeing their work come to life. Lynne’s Garden is more than just a garden — it is a cherished community tradition that reflects Needles residents’ pride, creativity, and collaboration. The project also directly supports the City Council’s goals of fostering community engagement and celebrating local talent.
Special thanks go to the staff and volunteers who have been hard at work preparing the garden beds so our community can enjoy this season together.
See the attached photos of the progress being made.
6. Property of the Week: Rivers Edge Golf Course
Rivers Edge Golf Course, the Tri-State’s only golf course on the Colorado River, has been a regional favorite since 1962. Owned by the City of Needles and managed by KemperSports since 2021, the par-71, 18-hole layout hosts more than 26,000 rounds annually across 6,460 yards of scenic play. Known for its classic design that blends playability with challenge, the course features five par 3s—three stretching over 180 yards and often playing into prevailing winds—as well as two water hazards that test golfers right from the opening tee shot.
Beyond the course itself, Rivers Edge is proudly player-friendly, offering walking and 9-hole rates, while serving golfers of all ages and skill levels from across the Tri-State. The course is home to regular programming such as men’s and ladies’ clubs, twilight leagues, blind-draw scrambles, and a junior summer camp that fosters youth involvement in the sport. The recently redecorated Colorado Room, located inside the 19th Hole Bar & Grill, provides a premier venue for banquets, tournaments, and community events—pairing memorable golf with a strong community experience. We thank General Manager JJ DeLeon for his leadership in elevating Rivers Edge into not only a top regional golf destination but also a community hub that directly supports Council’s goals of enhancing recreation, attracting tourism, and strengthening local pride. The golf course will be closed for overseeding from Monday, September 8, 2025, through Friday, October 3, 2025.
7. BHHS Legacy Foundation Awards Support to Local Organizations The City of Needles is proud to congratulate Needles Little League and Fire House Ministries on being selected as recipients of funding from the BHHS Legacy Foundation. This important investment reflects the Foundation’s longstanding commitment to improving community health and well-being by expanding access to healthcare, supporting prevention and education, and strengthening local capacity to address health-related challenges. Serving the Greater Tri-State region, including Needles, BHHS Legacy Foundation partners with organizations that promote children’s health, enhance medical, dental, and mental health services, and build supportive community networks. We extend our sincere appreciation to Daniel J. Oehler, Chairman of BHHS Legacy Foundation, and all of its Board Members, for their leadership in guiding the Foundation’s mission. Their vision and dedication ensure that communities like ours have the resources to thrive, and their support directly strengthens the programs and services that matter most to Needles residents. The generosity of BHHS Legacy Foundation not only uplifts our local nonprofits but also aligns
with the City Council’s goals of fostering a healthier, more resilient community.
We are grateful for their partnership and recognition of the meaningful contributions being made here in Needles. Organizations interested in applying for future funding opportunities can learn more by calling Teri Tomlinson, Vice President – Tri -State Region at 928-758-7913.
8. Regional Route 66 Centennial Strategy
The Mohave County Economic Development Director recently hosted a regional Tri-State marketing meeting to coordinate efforts for the upcoming Route 66 Centennial in 2026. The meeting brought together leadership from Arizona, Nevada, and California to discuss strategies for promoting Route 66 as a tourism and economic driver for the region. Mayor Jernigan attended on behalf of Needles, participating alongside the Discover IE Tri-State Leadership team.
Needles was also prominently featured in the international publication Discover IE (attached), which highlights our city as the California gateway and starting point of Route 66. The article showcases the historic Old Town corridor, the Wagon Wheel Restaurant, the Needles Regional Museum, and the recently opened Hampton Inn. This recognition directly supports the City Council’s goals of enhancing public relations by promoting Needles’ visibility, attracting families and visitors through historic and recreational assets, and supporting sports, tourism, and recreation as drivers of local economic activity. Together, these regional marketing efforts and international exposure strengthen Needles’ position as a key stop on Route 66 and help advance Council’s broader strategy to promote tourism, community engagement, and economic development.
9. Recognition Highlight – ULI Technical Assistance Panel We are grateful to partner with ULI Orange County/Inland Empire (ULI OCIE) through the California–Nevada Technical Assistance Leadership Exchange. ULI OCIE is proud to support the City of Needles in advancing resilience and publicsector leadership, bringing expert-driven solutions to tackle climate challenges and build stronger, more adaptable communities. This Technical Assistance Panel (TAP) will focus on how Needles can grow by attracting businesses and housing, thrive by addressing community needs, and mitigate extreme heat, infrastructure challenges, and safety concerns. As part of the program, a panel of ULI professionals will tour our community, meet with stakeholders, and deliver actionable recommendations to guide our long-term prosperity. This partnership directly supports the City Council’s goals of sustainable growth, economic development, and community safety. We sincerely thank ULI Orange County/Inland Empire and the ULI Randall Lewis Center for Sustainability in Real Estate for investing their expertise in Needles’ future. Refer to the attached flyer for more information.
10.TeamCalifornia Report: Industrial Growth Opportunities for California As part of our partnership with TeamCalifornia, the City has received the attached report from Beacon Economics on the current state of manufacturing in California. The report highlights that while the state has seen job losses in both durable and non-durable manufacturing, overall output has remained strong due to productivity gains and the shift toward more capital- and energy-intensive
industries. For Needles, this creates an opportunity to market our competitive advantages—such as publicly owned utility rates, available industrial sites, and direct interstate and rail access—to businesses seeking affordable and reliable operating environments outside larger urban markets. Looking ahead, staff will build on this analysis by developing tasks and a marketing program that reflect the Council’s economic development goals, ensuring Needles is positioned to pursue industrial growth opportunities while realistically assessing the challenges.
11.Workforce Development & Career Opportunities
Supporting workforce readiness and expanding economic opportunity are key City Council goals. Palo Verde Community College is helping advance these priorities by hosting an information session with the Metropolitan Water District of Southern California (MWD) on September 8, 2025, at the Needles campus.
MWD will highlight Operations & Maintenance Technician IV positions in both Mechanical and Electrical fields, offering salaries of $46.52–$61.30 per hour, full benefits, and potential housing. This partnership demonstrates how the College continues to provide residents with education, training, and direct access to stable, high-wage careers—strengthening the local economy and supporting long-term community growth.
12.Reminder – Rider Appreciation Day
On Thursday, September 4, 2025, the City of Needles will host Rider Appreciation Day with free transit services all day, including Needles Area Transit, Dial-A-Ride, and the new Fort Mohave/Bullhead Shuttle. From 7:30 to 11:30 a.m. at the El Garces West Parking Lot (950 Front Street), attendees can enjoy refreshments, giveaways, and learn more about our expanding transit options. Riders are especially encouraged to try the new Fort Mohave/Bullhead Shuttle at no cost during the event, with departures at 8:15 a.m. and 11:30 a.m.
Reservations are required by calling 760-326-4789 before 11 a.m. the day prior, as space is limited. A flyer with additional event details is attached.
13.Save the Date – St. Vincent de Paul Fundraiser Dinner The St. Vincent de Paul Society of Needles has requested support in helping promote their Annual Fundraiser Dinner, scheduled for Saturday, November 15, 2025, at Los Logos Golf Club in Fort Mohave. Proceeds from the event will directly benefit the food pantry here in Needles and support the restoration of their building. The attached flyer provides full event details and ticket information. Council support is encouraged, whether by attending, donating to the silent auction, or helping share the event throughout the community. In addition, the Society will be hosting an open house on Monday, January 12, 2026, at 5:00 p.m. to showcase building upgrades and provide a look at local pantry operations
14.Community Events Calendar Now Live
The City’s new website now features a Community Events Calendar—your go-to source for what’s happening in Needles. From festivals to meetings, it’s designed to keep residents and visitors connected. Local organizations are
invited to submit or update events through the City Clerk’s Office to keep the calendar fresh and inclusive. Contact Candace Clark at
[email protected] to participate. Together, we can showcase the best of Needles and strengthen community spirit.
15.Labor Day Holiday – City Hall Closure and Operational Coverage City Hall will be closed on Monday, September 1, 2025, in observance of Labor Day. Regular operations will resume on Tuesday, September 2, 2025, starting at 8:30 AM. For urgent matters during the closure, residents may call 760-326- 5700, where our after-hours answering service will route calls to the appropriate City personnel. As part of our commitment to maintaining essential services, holiday coverage has been fully coordinated. Staff are scheduled throughout the weekend to ensure facilities are maintained, key areas are monitored, and public needs are met. We’re well-prepared for the holiday period—please don’t hesitate to reach out if anything is needed.
1. ASSEMBLYMAN GONZALEZ TEAM
2. PALO VERDE COLLEGE-NEEDLES CENTER
3. CITYWIDE BEAUTIFICATION
3. CITYWIDE BEAUTIFICATION
4. DANCE TRAX
4. DANCE TRAX
5. LYNNE’S GARDEN
Property of the Week: Rivers Edge Golf Course
The Tri-State’s Only Golf Course on the Colorado River
Nestled in the City of Needles, CA, Rivers Edge Golf Course offers the area’s only par-71, 18-hole layout along the banks of the Colorado River. A favorite in the tri-state area, the classic design blends playability with challenge, featuring five par 3s—three of which stretch beyond 180 yards and often play into prevailing winds—plus two water hazards ready to test your nerve right from the opening tee shot.
Rivers Edge is proudly player-friendly, offering both walking and 9-hole rates, and remains a favorite among golfers of all skill levels throughout the region. Whether you’re visiting from nearby Laughlin, NV, or call the tri-state home, Rivers Edge Golf Course is the perfect place to enjoy scenic, memorable golf on the Colorado River.
Quick Facts:
Needles, CA | Built: 1962
26,000 rounds annually | Owned by the City of Needles | Managed since 2021 6,460 yards | Par 71 | Course Rating: 70.4 | Slope: 116 Events, Outings & Amenities
The recently redecorated Colorado Room provides a stunning backdrop for banquets and events, with sweeping views of the same river that carved the Grand Canyon. The experienced staff makes hosting a corporate outing, charity tournament, or social gathering seemless
Regular programming keeps the community engaged, with men’s and ladies’ clubs, weekly skins games, blind draw scrambles, twilight leagues, and a summer golf camp. After your round, relax at the 19th Hole Bar & Grill, located riverside and serving a variety of menu favorites.
Meet the Team:
JJ DeLeon, General Manager (LinkedIn)
Roger Miller, Superintendent
Brandi Ressler, Golf Shop Attendant
Tim Buffington, Mechanic
Eddie Jones, Greenskeeper
Ron Snedkear, Greenskeeper
Robert Testani, Irrigation Technician
James Ornelas, Greenskeeper
Please join us in welcoming JJ, Roger, Brandi, Tim, Eddie, Ron, Robert, James and the entire Rivers Edge team to the KemperSports family!
Follow Rivers Edge Golf Course on Facebook and Instagram! Learn More
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7. LEGACY FOUNDATION
7. LEGACY FOUNDATION
8. REGIONAL CENTENNIAL PLANNING
祝! カリフォルニア・ルート66、100周年!
ニードルス→サンタモニカ間を新型サバーバンで走ったぞ!
Text&Photo/Soichi KAGEYAMA 陰山惣一
取材協力/カリフォルニア観光局 https://www.visitcalifornia.com/jp/
インランドエンパイア観光局 https://discoverie.com
61 DAY374_061-069-ROUTE66.indd 61 2025/05/29 10:09
62 バグダッド・カフェでは、店内で80年代当時
の様々な写真や、アートブーメランの展示が
楽しめるほか、Tシャツや帽子などのグッズも
人気となっている。BGMはもちろんホリー・
コールの「Calling You」だ。
左が今回のアテンドをしていただいた、ルート
66ツアーズ＆イベントのカーラ・クラウスさん。
左はバグダットカフェを観光地に育てあげた
オーナーのアンドレア・プルーエットさん。ルート
66らしい派手な衣装と笑顔が印象的だった。
映画と現実が交差するニューベリー・スプリングスの名所
BAGDAD CAFE
住所: 46548 National Trails Hwy, Newberry Springs
モハーヴェ砂漠、ルート66沿いに佇む「バグダッ
ド・カフェ」は、映画ファンと旅人の心をつかむノスタ
ルジックなスポットだ。1987年、ドイツ人監督パー
シー・アドロンが手がけた「バグダッド・カフェ」は孤
立した砂漠のカフェで繰り広げられる心温まる物
語で、主題歌である「Calling You」はアカデミー
賞にノミネートされた。撮影は「サイドワインダー・カ
フェ」として建てられたダイナー(1975年オープン)
で行われ、映画の成功後、バグダッド・カフェと改名
された。その後、1995年にアンドレア・プルーエット
さんがこの店舗を購入し、映画の記念品で彩られ
た観光名所に変貌させた。壁には世界中からの訪
問者の寄せ書きや映画にまつわる品がディスプレ
イされ、80年代の雰囲気を漂わせる。
今回のロードトリップでは、ルート66ツアーズ＆イ
ベントのオーナーで近隣にお住まいの、カーラ・クラ
ウスさんのアテンドで、映画に登場したトラックドラ
イバーやブーメランを投げた青年(当時)がスペシャ
ルゲストとして登場! さらにカフェに似合う往年のア
メリカ車を招 集して我々を次のスポットである
「THE BARN」まで乗せてくれるというサプライズ
を用意してくれた。ルート66の一部をクラシックカー
に乗って走る! 取材チームにとっては一生の思
い出に残る経験となった。
DAY374_061-069-ROUTE66.indd 62 2025/05/29 10:09
63 映画「バグダット・カフェ」にトラック運転手役
で出演したアート・トーレスさんがゲストで登
場。彼の登場は1時間14分たったシーンで
青いジャケットに赤いトラッカーキャップ、ヒゲ
の男性だ。「You bet」の一言が印象的。
映画では、給水塔に黄色いタンクトップの青
年が龍のブーメランを投げるシーンが有名。
このシーンで起用されたアートブーメランの専
門家、アラン・スコット・クレイグさんもゲストで
登場した! 彼が作る美しいブーメランの詳細
は以下。日本でも過去に展示会を行なってい
る。http://artofboomerang.com/
ライブも開催する
砂漠のプールバー
THE BARN
かつて農場で使われていた古い納
屋を改装したバー＆レストラン。バク
ダット・カフェからクルマで5分、ルー
ト66の旅人や地元民に愛されて
71年の歴史を持つ。タイムスリップ
したかのような佇まいで居心地がよ
く、手作りピザ（$15前後）、ジュー
シーなバーガー、チキンウィングが人
気。ビリヤード台のほか、ステージや
ファイヤーピットも用意される。
地元のシンガーソングライターであるライ
アン・ボディーンさんは、アルバム「Ghost
Town Road」からシングル「The Keys」を
リリース。その公式ミュージックビデオを公
開している。この日はTHE BARNでルー
ト66にまつわる曲を生演奏していただい
た。https://www.ryanbodine.com/
地元のカントリーシンガー、
RYAN BODINEが熱唱!
DAY374_061-069-ROUTE66.indd 63 2025/05/29 10:09
64 カリフォルニア・ルート66の
起点として見逃せないスポット
CITY OF NEEDLES https://cityofneedles.com/
市長のジャネットさんが案内!
ニードルス（Needles）は、米カリフォルニ
ア州サンバーナーディノ郡の南東部、コロ
ラド川沿いに位置する小さな砂漠の街。カ
リフォルニア・ルート66の起点となるこの街
は、モハーヴェ砂漠にあり、暑く乾燥した気
候が特徴。歴史的には1940年代にジョー
ジ・パットン将軍が主導した砂漠訓練セン
ターの一部として、軍事訓練の拠点となっ
たことでも知られている。何より、ルート66
の主要な停車地として有名で、現在でも
当時の建物が残り、旧道沿いの看板やモ
ーテルは撮影スポットとして人気となってい
る。また、鉄道の要衝でもあり、アッチソン・
トピカ・サンタフェ鉄道の駅が有名で、とて
つもなく長い貨物列車が行き交う。映画や
ポップカルチャーにも登場し、ディズニーの
「カーズ」の舞台のモデルにもなったと言わ
れているほか、点在するミュージアムも見応
え満点。歴史と自然が交差するニードルス
は、カリフォルニア・ルート66の起点として
見逃せないオールドタウンだ。
旧道沿いの看板やモーテル跡を探そう！
絶品ステーキに豊富なギフトも揃う歴史的レストラン
WAGON WHEEL RESTAURANT 住所:2420 Needles Hwy Needles, CA 92363 ルート66沿いにある老舗ダイナー、ワゴンホイールは1978年創業。レトロな西部風の内装と豊富なメニューが特徴で、朝食からディナーまで提供。名物のハンバー ガーや手作りパイ、チキンフライドステーキが人気で、私はひき肉のビーフステーキをレアで注文。これが絶品! 室内外ともに映える装飾、またギフトショップもあり、 ルート66の記念品が購入可能。戦時中はパットン将軍の部隊も訪れた歴史ある場所で、現在はテスラの急速充電施設も併設されている。 DAY374_061-069-ROUTE66.indd 64 2025/05/29 10:09
65 スヌーピーの兄スパイクに会いに行こう!
モハーヴェ砂漠の歴史を一堂に収集
NEEDLES REGIONAL MUSEUM https://www.needlesregionalmuseum.org/ GOFFS SCHOOLHOUSE MUSEUM https://themojaveroad.org/
1948年に建てられた旧
JCペニー店舗を活用した
ミュージアム。エル・ガル
セス駅の向かいにあり、サ
ンタフェ鉄道の遺物、ルー
ト66関連の看板や記念
品、モハーヴェ族の伝統
工芸品や、かつてのガラ
ス瓶工場製品や大型の
オルゴールなどを展示。
何より、漫画「ピーナッツ」
に登場するスヌーピーの
兄弟スパイク（ニードルス
出身という設定）の像や
関連イラスト、作者である
チャールズ・M・シュルツ
の写真(幼少期に住んで
いたことがある)などが人
気。第二次世界大戦中
の砂漠訓練センターに関
する展示もあり、入場は
無料となる。
カリフォルニア州ゴフス
（ニードルスから約30マ
イル）のルート66沿いに
ある歴史的施設。1914
年に建てられたミッション
様式の学校を改装し、モ
ハーヴェ砂漠の文化と歴
史を展示している。鉱山
機器、ルート66の看板、
当時の食器や軍事練習
で使われた装備などが当
時の教室にズラリ。屋外
にはかつて使用されてい
たスタンプミルやクルマ、
電話ボックス、鉄道関連
の展示があり、砂漠の開
拓史を体感できる。特に
錆びた看板類などは雑貨
好きに刺さるはず。モハー
ヴェ砂漠遺産文化協会
（ M D H C A ）が運 営し、
開館は通常、週末（土曜・
日曜の9時～16時）で、
入場は無料となる。
地元のポップアートが空間を彩る!
https://www.hilton.com/ja/hotels/eedithx-hampton-needles/ Hampton Inn NEEDLES
ルート66が町を貫くニー
ドルスの玄関口にある3
つ星ホテルで2023年の
6月にオープン。81室の
客室は清潔で広々とした
空間が好評で、24時間
フィットネスセンター、ビジ
ネスセンター、無料駐車
場を提供。ロビーには地
元のポップアートがいくつ
も展示されている。チェッ
クインは15時から、チェッ
クアウトは11時まで。ニー
ドルス空港まで12kmと
いう立地も魅力。
DAY374_061-069-ROUTE66.indd 65 2025/05/29 10:09
66 DAY374_061-069-ROUTE66.indd 66 2025/05/29 10:09
67 バグダッド・カフェから東へ30分ほど走ったエリ
アにある「ロイズ・モーテル＆カフェ」は、ルート66
で一番有名なスポットといえる。1938年に創業
者であるロイ・クロウルがガソリンスタンドとしてス
タート。ルート66がアメリカのメインストリートとして
全米を繋いだ時代、アンボイは旅人で賑わう町で
あった。1940年代には、ロイと妻ベルマ、義理の
息子であるハーマン・バスター・バリスがカフェ、修
理工場、小さなバンガロー形式のモーテルを追加
し、24時間営業の複合施設に成長。1950年代
にはアンボイの人口が700人に膨れ上がり、
1959年に設置された50フィートのネオンサイン
が、砂漠を照らすランドマークとなったのである。
しかし、1973年のI-40開通でルート66がバイ
パスされ、アンボイはゴーストタウンに。ロイズも閉
鎖の危機を迎えたが、2005年に保存活動家で
日系人のアルバート・オオクラがアンボイの町ごと
42万5,000ドルで購入、2019年にネオンサイン
を再点灯させた。2026年には息子であるカイル
がカフェとキャビンを再開させるそうだ。
現在、ロイズはガソリンスタンド&ギフトショップ
として営業中。スナックやドリンク、ルート66やロイ
ズのオリジナルグッズ（Tシャツや帽子）が購入可
能だ。
1959年に設置したネオンサインが砂漠を照らす
敷地内には、1959年築のミッドセンチュリー建築のレセプショ
ン棟が残る。当時の家具がまるで映画のセットのように残ってい
る。
オーナーのカイルさん(左)とスタッフの皆さん。カウンターにある
色とりどりのルート66のサイダーは、チェリオのような懐かしい味!
ハーレーで訪れる方も多い。映画『ヒッチャー』（1986）やエンリ
ケ・イグレシアスの「Hero」MVなど、数々の映画やビデオのロケ
地としても有名だ。
現在、水道の問題でカフェサービスはしていないが、2026年に
再開予定。スナックやボトルのドリンクサービスは行っている。
敷地の向かい側には、落書きされたカルマンギアがたたずむ。奥
に見える小さい小屋が1940年代に作られ、今後開業予定の
モーテルキャビンだ。
かつてのロイズの写真が店内のいたるところに貼られている。カ
ウンターテーブルや椅子のデザインが現在と変わらないことがわ
かる。
カリフォルニア ルート66のアイコン
ROY’S MOTEL & CAFE
https://visitamboy.com/
DAY374_061-069-ROUTE66.indd 67 2025/05/29 10:09
68 2つのルート66ミュージアムと
古き良き時代の遺構を巡る
BarstowとVictorvilleは、モハーヴェ砂漠を横断するルート66
沿いに位置する2つの町で、パームスプリングスから北西へ車で
約1時間半（約120km）のエリアに位置する。Barstowはルート
66と鉄道の交差点として栄えた交通の要所で、その名前はサン
タフェ鉄道の社長「ウィリアム・ストロング・バーストゥ」にちなんで
名付けられた。見どころの「Route 66 Mother Road Museum」
では、古いルート66の看板や車両などが展示されている。
VictorvilleはBarstowから南西へ約52kmほど走ったところに
ある町で、こちらにも「California Route 66 Museum」があるの
で合わせて訪れたい。また、Barstowから5km、Victorvilleから
54kmの場所には、人気の観光スポット「Calico Ghost Town
Regional Park」がある。
ルート66を使ってモハーヴェ砂漠を横断
バーストゥの
市長さんが案内!
エドセルがアイコンのルート66ミュージアム
Route66 Mother Road Museum https://www.motherroadmuseum.com/ ルート66にまつわる看板
やクルマなどが展示される
ミュージアム。展示車の「エ
ドセル 」は、フォード社が
1958年に立ち上げた自
動車ブランドで、当時奇抜
なデザインと品質問題など
で、わずか3年で生産中止
になった歴史を持つ。当時
バーストゥにはエドセルの
ディーラーがあり、ヘンリー・
フォードの息子、エドセル
フォードが、1915年にルー
ト66の前身で「National
Old Trails Road」を旅し、
Barstowを通過した事実
がある。
西部劇時代にタイムスリップできるゴーストタウン!
http://www.visitcalicoghosttown.com/
Calico Ghost Town Regional Park
Calico Ghost Town Regional Park は、1880年代の銀採掘で栄えたゴーストタウンを 1950年代に修復し、観光地として再生したスポット。銀とホウ砂の採掘で最盛期には人口
が3,000人を超えていたそうで、メインストリートには当時の木造建築が再現されるとともに、
学校など5つの建物が保存されている。Maggie Mine Tour（大人$3）では実際の鉱山跡
を見学でき、約8分の列車体験（$5）も楽しめる。アメリカンなギフトも豊富に揃う。
DAY374_061-069-ROUTE66.indd 68 2025/05/29 10:10
69 迫力の大陸横断鉄道がズラリ!
Western American Railroad Museum https://barstowrailmuseums.com/ Western America Railroad Museum（WARM）は、鉄道史を専門とする博物館で、太平洋南西部の鉄道文化を保存。1911年築のCasa del Desierto（旧ハーヴェイハウス）内に位置し 屋外展示として、迫力ある実物車両がずらりと並んでいる。展示車両はATSF #1460（“Beep”）、Union Pacific EMD SD40-2 #9950、ATSF FP45 #95などとなる。Barstowはサンタ フェ鉄道の要所として発展し、WARMは1990年に設立され、地元のボランティアで運営。鉄道遺産を後世に伝えることを目的としている。営業時間：金〜日曜10:00〜16:00（月〜木曜休館）。 入場無料。同じ建物内にRoute 66 Mother Road Museumがある。
カリフォルニア・ルート66博物館は、ヴィクタービルのオールドタウンにあり、ヒッピー風の
VWバスや1917年製のフォード・モデルT、ルート66関連の看板や当時のガソリンスタン
ドを再現した展示などで人気を誇る。ルート66の開通（1926年）からインターステート高
速道路システムによる廃止（1985年）までの発展をたどる展示のほか、1950年代のダイ
ナーを再現したセットやジュークボックスなどなど、古き良きアメリカを感じさせる展示がゲスト
を楽しませている。入場は無料で、ルート66関係のギフトも充実している。
モダンでゆったり快適にくつろげる!
客車で食べるマクドナルド!
ヒッピー風のVWバスとコスプレして写真を撮ろう!
https://www.califrt66museum.org/ 住所:14876 Monarch Blvd, Victorville Fairfield Inn & Suites Victorville
McDonald’s in a train depot
California Route 66 Museum
全世界でラグジュアリーホテルを展開する、マ
リオット・ボンヴォイ傘下で2024年4月に開
業したばかりのホテル。カリフォルニア・ルート
66博物館から車で5分とヴィクタービル周辺
の観光にはとても便利だ。年中利用可能な
屋外プールとホットタブ、最新設備のフィットネ
スセンター、屋外ファイヤーピット、BBQ施設、
24時間営業のコンビニを完備している。
旧鉄道車両を改装したダイニングエリアが特徴の「トレインデポ」風の複合施設内にあ
るマクドナルド。列車内で食事ができるユニークな雰囲気は、ルート66旅行者に人気。
施設内にはギフトショップがあるほか、グレイハウンドやアムトラックの停留所もある。
このロードトリップの続きは7/31（木）発売の
『所ジョージの世田谷ベース VOL.59』にて！
DAY374_061-069-ROUTE66.indd 69 2025/05/29 10:10
9. ULI CA-NV TA LEADERSHIP EXCHANGE
Prioritizing Productivity
Manufacturing’s Quiet Power in California
Summer 2025
2 Manufacturing makes up a relatively small share of jobs in today’s economy, yet it remains front and center in national conversations from political speeches to tariff policies to tech-sector strategies. There’s a reason for that. For many workers, especially those without college degrees, manufacturing still offers better pay, more stable hours, and stronger benefits than other sectors.
This report by Beacon Economics looks at why manufacturing continues to matter in California (despite recent job losses) and what’s changing on the ground:
• How manufacturing jobs compare to other sectors for non-college workers • The decline in manufacturing employment and how California compares to the U.S. • Why manufacturing’s share of output has held steady or grown despite job losses • Differences between durable and non-durable manufacturing in output, jobs, and wages • The central role of electronic computer manufacturing in the state’s durable goods growth • How tariffs, AI, and venture capital are shaping the outlook for manufacturing in California Even as manufacturing employs fewer people, it continues to punch above its weight in California, where high productivity has helped sustain output despite job losses.
Overview
3 Why We’re Still Talking About
Manufacturing
The idea of “bringing back manufacturing” remains popular in American politics and public opinion.i A 2023 Cato Institute survey found that 80% of Americans support reviving U.S. manufacturing, though only 25% would want the jobs themselves.ii The support is more about what manufacturing represents than a desire to work in it.
Still, there are practical reasons for that support. For workers without a college degree, manufacturing jobs are often better than the alternatives. In California, nearly 90% of manufacturing workers with lower levels of education are full-time, compared to less than 70% in the rest of the economy, according to data from the U.S. Census’ American Community Survey. That means more income, benefits, and stability.
Other sectors like oil and gas can offer similar wage gains for workers without a college degreeiii, but those jobs depend on geography and resource availability. Manufacturing, by contrast, is not only good for workers, it also plays a broader role in the economy, supporting a wider network of related industries such as logistics, repairs, and component production. Additionally, it expands export capacity, which helps reduce the U.S. trade deficit.
Manufacturing employment has been declining for decades, and the sector is unlikely to regain its former size. But in California, manufacturing’s share of economic output has remained steady at around 10% to 12% since 2008. That reflects growing productivity and a shift toward more capital- and tech-intensive work.
The trend is national, but it’s especially pronounced in California. 4 120
45%
100
25%
80 5%
105
30%
85 10%
110
35%
90 15%
115
40%
95 20%
75 70
0%
Manufacturing
Share of US Nonfarm
Private Employment
Share of CA NonFarm
Public Workforce
Source: Bureau of Labor Statistics, Current Employment Statistics. Analysis by Beacon Economics.
Source: Bureau of Labor Statistics. Analysis by Beacon Economics.
Indexed Employment
California
Manufacturing
Share of Employment Jan-05 Q1-39 Q1-48
Q1-66
Q1-75
Q1-93
Q1-57
Q1-11
Q1-84
Q1-02
Q1-20
Jul-07
Jan-10
Jan-15
Jan-20
Jan-25
Jul-12
Jul-17
Jul-22
Apr-06 Q3-43
Q3-52
Q3-61
Q3-70
Q3-79
Q3-88
Q3-97
Q3-06
Q3-15
Q3-24
Oct-08
Apr-11
Oct-13
Apr-16
Oct-18
Apr-21
Oct-23
5 14%
12%
10%
8%
4%
6%
2%
0%
U.S. CA
Source: Bureau of Economic Analysis. Analysis by Beacon Economics.
Manufacturing Share of GDP 1997 1999 2001 2003
2005
2007
2009
2011
2013
2015
2017
2019
2021
2023
6 California’s Manufacturing is
Just More Productive
California’s manufacturing
strength has a lot to do
with how productive its
workers are, especially
in durable goods like
electronics, aerospace, and
lab equipment. Since around
2011, California’s durable
manufacturing workers have
been producing far more
per person than workers in
the rest of the country. That
likely reflects a shift toward
more high-tech, capitalintensive industries. Today,
each durable goods worker
in California generates close
to $300,000 in output, which
is about 70% more than the
national average.
$350,000
$150,000
$100,000
$300,000
$200,000
$0
$50,000
$250,000
CA Non-Durable
Rest of US Non-Durable
CA Durable
Rest of US Durable
Source: Bureau of Economic Analysis, Quarterly Census of Employment and Wages.
Analysis by Beacon Economics. Output Per Worker (2017 Dollars) CA Vs U.S. Manufacturing Labor Productivity Q1-05 Q2-06 Q3-07 Q4-08 Q1-10 Q2-11 Q3-12 Q4-13 Q1-15 Q2-16
Q3-17
Q4-18
Q1-20
Q2-21
Q3-22
Q4-23
In non-durable manufacturing such as food or clothing production, California also has an edge in productivity. There were big gains in the 2000s and again in the late 2010s, but in recent years, productivity growth has leveled off. That could mean the state has already captured most of the efficiency it can in this area, though new technologies like AI may shake things up again. 7 Recent Changes in
Manufacturing Jobs and Output
Last year, California’s
manufacturing sector experienced
about:
20,000 job losses in non-durable
goods
62,000 job losses in durable goods
For a total of over 82,000 jobs lost
in manufacturing
The state’s manufacturing sector has taken a clear
hit in recent quarters. Although job losses have
been widespread across the country, the scale and
concentration of recent declines in California stand
out.
In 2024, the state lost over 82,000 manufacturing
jobs, according to the U.S. Bureau of Labor Statistics’ Quarterly Census of Employment and Wages. About
20,000 of those were in non-durable manufacturing,
but the bulk (62,000 jobs) came from durable goods,
with more than 50,000 jobs lost in the electronic
computer manufacturing subsector alone.
California also accounted for a disproportionate
share of the nation’s recent job losses in
manufacturing:
• The United States as a whole lost 22,000
non-durable manufacturing jobs in 2024.
California accounted for 10 out of every 11 of
the jobs that were lost.
• Durable manufacturing lost 157,000 jobs
nationwide; California was responsible for
more than 40% of that total.
Last year, California accounted
for:
Over 90% of U.S. job losses in
non-durable manufacturing
Over 40% of U.S. job losses in
durable manufacturing
8 On the output side, California’s story
has shifted too. For years, real GDP
in durable goods manufacturing
grew faster than the rest of the
state’s economy, helping the broader
manufacturing sector outperform.
But that momentum stalled after the
pandemic. Non-durable manufacturing
has been even weaker, with no real
growth in nearly a decade. It briefly
outpaced durable goods and private
sector GDP in the years leading up to
the Great Recession, but never fully
recovered after the downturn.
The result has been that manufacturing
no longer stands apart from the rest of
the state’s private economy. What was
once a growth leader has now slowed to
match the rest of the economy.
And to be clear, this is not because the
private economy sped up, but because
manufacturing slowed down.
Looking out over a longer horizon, from 2019 through 2024:
• Non-durable manufacturing jobs grew by 41,000 in the rest of the United States, while California added just 9,000.
• Durable goods jobs declined by 172,000 in the rest of the country. California’s decline was smaller (22,000) but again, heavily concentrated in electronics. 250
170
90 150
70 230
190
110
50 130
210
Private GDP
Durable Goods
Manufacturing
Manufacturing
Nondurable Goods
Manufacturing
Source: Bureau of Economic Analysis. Analysis by Beacon Economics.
Indexed Real GDP
Q1-05=100, California Q1-05 Q1-06 Q1-07 Q1-08 Q1-09 Q1-10 Q1-11
Q1-12
Q1-13
Q1-14
Q1-15
Q1-16
Q1-17
Q1-18
Q1-19
Q1-20
Q1-21
Q1-22
Q1-23
Q1-24
Public GDP
9 Group
(base on 2019 LQ)
2024
Estabs
2024
Emp
2024
Avg Ann
Wage
Estab
Chg
Emp
Chg
Avg Ann
Wg Chg
Highly Specialized Durable 2,878 183,439 169,866 96 -37,164 -11,000 Highly Specialized
Non-Durable 4,774 100,267 75,072 140 7,196 13,859
Moderately Specialized
Durable 5,705 209,833 228,317 819 537 94,929
Moderately Specialized
Non-Durable 3,374 81,617 81,355 586 450 11,465
Marginally Specialized
Durable 1,364 35,194 91,655 -96 -4,984 18,047
Marginally Specialized
Non-Durable 2,453 83,838 105,622 793 7,310 3,176
Unspecialized Durable 15,670 317,609 93,823 1,176 19,747 23,732 Unspecialized Non-Durable 12,135 271,116 59,511 259 -5,509 15,518 Source: Bureau of Economic Analysis, Quarterly Census of Employment and Wages. Analysis by Beacon Economics.
Manufacturing Changes Based on Specialization 2019-2024 California
10 Zooming In: Electronic Computer
Manufacturing
The electronic computer
manufacturing industry has played a
big role in California’s manufacturing
story.
Up until about 2012, output in
electronic computer manufacturing
grew at a similar pace in both
California and the rest of the country.
But after that, growth in other states
flattened, while California kept
growing. A lot of the state’s gains in
durable goods output came from this
one sector.
In 2022, output dropped for the
first time since the dot-com crash.
Demand slowed, and venture capital
pulled back. iv,v Output eventually
recovered, but jobs didn’t. Starting
in 2024, the industry began cutting
back—50,000 jobs were lost in just
the first quarter, and another 2,000
were lost during the rest of the year.vi
2500
2000
1000
500
0 1500
CA-Computer and Electronic Product Manufacturing
CA-Rest of the Private Economy
CA-All Other Manufacturing
Rest of US-Computer and Electronic Product
Manufacturing
Source: Bureau of Economic Analysis. Analysis by Beacon Economics.
Indexed GDP 1997 1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
2019
2021
2023
11 Recent Events and Forecast
Tech layoffs have largely been the result of a post-pandemic correction. After the initial surge in digital demand, consumer spending shifted back toward in-person experiences. At the same time, venture funding slowed, interest rates rose, and many firms began prioritizing efficiency over headcount.
Tariffs could be disruptive for California manufacturers, especially in durable goods sectors such as aerospace, lab equipment, and semiconductors, which rely on complex global supply chains.vii Replacing foreign inputs is costly and slow. Still, reduced competition might help some firms, so the net impact remains uncertain.
Non-durable manufacturing
could see modest gains
under a stricter tariff regime.
California still produces an
outsized share of the nation’s
textiles and apparel—industries
often undercut by low-wage
competition abroad. But these
are also low-margin businesses
that depend on global inputs,
so they’re not immune to cost
pressures either.
AI and tech are likely to make
computer and electronic product
manufacturing even more
productive. Venture capital is
flowing back into California,
with 2024 and 2025 showing a
clear rebound in funding. This
could lead to higher output,
even as payrolls shrink. Firms
are optimizing around revenue
per employee, and AI tools are
speeding up that shift.viii
California Venture Capital Funding
Quarter
$70B
$60B
$40B
$20B
$30B
$10B
$0B
$50B
Q1-21
Q2-21
Q3-21
Q4-21
Q1-22
Q2-22
Q3-22
Q4-22
Q1-23
Q2-23
Q3-23
Q4-23
Q1-24
Q2-24
Q3-24
Q4-24
Q1-25
Source: CB Insights. Analysis by Beacon Economics.
12 Conclusion
Manufacturing still matters in California, but it’s changing. The state’s edge has always come from how productive its workers are, especially in durable goods. That advantage is still clear when you look at the data. Even with recent job losses and slowing real output, California is producing more per worker than other states and still holds a strong position in computer electronics manufacturing.
That’s partly why fewer workers are needed. When productivity rises, companies can do more with less.
And with AI tools becoming ever more common, that shift is likely to speed up. If California continues leading in tech adoption, it could stay ahead of the curve. But the future won’t be about going back to traditional factory jobs, it’ll be about adapting to what’s next.
About Beacon Economics
Project Team
Founded in 2006, Beacon Economics, an LLC and certified Small Business Enterprise with the state of California, is an independent research and consulting firm dedicated to delivering accurate, insightful, and objectively based economic analysis. Employing unique proprietary models, vast databases, and sophisticated data processing, the company’s specialized practice areas include sustainable growth and development, real estate market analysis, economic forecasting, industry analysis, economic policy analysis, and economic impact studies. Beacon Economics equips its clients with the data and analysis they need to understand the significance of on-the-ground realities and to make informed business and policy decisions.
Learn more at beaconecon.com
For further information about this report or to learn more about Beacon Economics please contact:
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Christopher Thornberg PhD.
Founding Partner (Project Advisor)
Emil Alexander Sabán
Senior Research Associate
Niree Kodaverdian PhD.
Research Manager
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Managing Partner
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Footnotes
i
https://www.latimes.com/business/story/2024-12-18/trump-2-0-and-what-it-holds-for-manufacturingjobs-in-california-and-the-u-s ii https://www.cato.org/blog/americans-think-manufacturing-employment-greatfor-other-people iii https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://podcasts.apple.com/ us/podcast/what-makes-manufacturing-jobs-special-planet-money/id290783428%3Fi%3D1000710893209& ved=2ahUKEwjNhN-dgY6OAxXsHzQIHakSPDwQFnoECBQQAQ&usg=AOvVaw0HmvmoPemt_vIp3vKccQjS iv https://www.techtarget.com/whatis/feature/Tech-sector-layoffs-explained-What-you-need-toknow#:~:text=of%20January%202023.-,Higher%20interest%20rates,rates%20as%20of%20March%202024. v
https://www.theverge.com/2022/2/11/22925859/big-tech-companies-2021-earnings-record-revenueapple-amazon-alphabet-meta?ref=blog.dealum.com vi Bureau of Labor Statistics, Quarterly Census of Employment and Wages for NAICS Code 334111. vii According to data from the Bureau of Labor Statistics, 70% of the costs of goods inputs for Computer Manufacturing are imported, as compared to 37% for Pharmaceuticals, and under 15% for Food Manufacturing.
viii https://www.bloomberg.com/news/articles/2025-06-20/ai-is-ushering-in-the-tiny-team-era-in-siliconvalley?srnd=homepage-americas
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