FY 2025 FY 2026
6/30/2025 6/30/2026
Proposed Budget Proposed Budget
Operating Revenue
Revenue
41 000 - TOT/TBID Income 6,841,939.00 6,980,000.00 Total Revenue 6,841,939.00 6,980,000.00
Other Income
46001 - Interest Income 30,000.00 25,000.00
Total Other Income 30,000.00 25,000.00
Total Operating Revenue 6,871,939.00 7,005,000.00
Expenses
Advertising Expenses
66101 - Advertising 1,170,000.00 1,002,000.00
66121 - Promotional Gift Cards 5,500.00 5,500.00 66202 - Creative Production 346,000.00 295,250.00 67101 - Research 202,900.00 195,000.00
Total Advertising Expenses 1,724,400.00 1,497,750.00 Marketing Expenses
Community Relations
66212 - Community Sponsorships 150,000.00 150,000.00 67104 - Annual Marketing Outlook Event 200,000.00 190,000.00 67105 - Awards 10,000.00 10,000.00
67107 - Promo Items & Merch 76,000.00 70,000.00 67108 - Company-Sponsored Events 5,000.00 5,000.00 67111 - Community Partnerships 74,000.00 74,000.00 Total Community Relations 515,000.00 499,000.00
Event Marketing
67103 - Community Partner Events 425,000.00 430,000.00 67102 - Christmas Boat Parade 186,000.00 189,000.00 Total Event Marketing 611,000.00 619,000.00
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY20
25 and FY2026 Budgets
22-143
ATTACHMENT B
FY 2025 FY 2026
6/30/2025 6/30/2026
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2025 and FY2026 Budgets
Marketing Collateral
67309 - Business Plan 15,000.00 18,000.00
67311 - Collateral Production Expenses 25,000.00 25,000.00 Total Marketing Collateral 40,000.00 43,000.00 Digital Marketing
67501 - Social Media 100,500.00 102,000.00
67502 - Website Maintenance 14,247.00 14,250.00 67503 - SEO/SEM 165,750.00 167,000.00
67508 - Website Redesign Expenses 53,500.00 54,000.00 66211 - CRM Maintenance & Platform Subscriptions 21,452.00 22,000.00 Total Digital Marketing 355,449.00 359,250.00
Communications/Public Relations
67601 - PR Agency/Tracking/Copywriting 187,400.00 190,000.00 67602 - Media FAM Tours 95,000.00 96,000.00
67605 - Brand Activations & Media Opportunities 333,300.00 333,500.00 67607 - Media Relations & Missions 39,800.00 40,000.00 Total Communications/Public Relations 655,500.00 659,500.00 Total Marketing Expenses 2,176,949.00 2,179,750.00
International Marketing Initiatives
67401 - International Brand Activations 150,000.00 120,000.00 67402 - International FAM Tours 20,000.00 20,000.00 67404 - International Travel & Trade Shows 27,500.00 27,500.00 67405 - International Airfare 84,000.00 84,000.00 67406 - International Accommodations 25,000.00 25,000.00 67407 - International Meals 3,500.00 3,500.00 67408 - International Transportation Costs 2,500.00 2,500.00 67409 - International Other Travel Costs 3,000.00 3,000.00 67410 - International Business Meals/Entertainment 4,000.00 4,000.00 67411 - International Promotional Items 3,000.00 3,000.00 22-144
FY 2025 FY 2026
6/30/2025 6/30/2026
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2025 and FY2026 Budgets
67412 - International Brand Events 400,000.00 350,000.00 Total International Marketing Initiatives 722,500.00 642,500.00 NB&Company Fees
68001 - NB&Co Fees 2,648,090.00 2,685,000.00
Total NB&Company Fees 2,648,090.00 2,685,000.00
Total Expenses 7,271,939.00 7,005,000.00
Utilization of Carryover Cash (not reserve funds) 400,000.00 - Net Income - -
The Visit Newport Beach TOT contract expires on December 31, 2024. After consulting w
ith General Counsel, who was formerly affiliated with the City, we were advised to prepare a 12-month budget in anticipation of the contract renewal. 22-145