FY2025 - 2026
VISIT NEWPORT BEACH, INC.
LEISURE MARKETING (TOT)
PERFORMANCE
STANDARDS REPORT
JULY 1, 2023 — JUNE 30, 2024
ATTACHMENT C
22-146
ourism remains a cornerstone of the Newport Beach economy, fueling employment growth, income generation, and infrastructure enhancement.
The influx in quality visitors translates into substantial spending across various sectors, including hotels, restaurants, attractions, retail, and local businesses, making tourism a vital driver of economic development.
As Visit Newport Beach tackles new opportunities in leisure marketing, we are focused on boosting visitor spending by highlighting the luxury renaissance in our hotel, resort, and retail product, while promoting and marketing our visitor-serving partner businesses, local investors, and residents who contribute to revitalizing our destination appeal and enhancing our performance as destination marketers in the coming years.
Our approach involves leveraging the full spectrum of marketing initiatives to achieve these objectives. Through integrated efforts across marketing, communications, advertising, digital platforms and media relations, we aim to nurture relationships that keep Newport Beach aligned with emerging travel trends. Our goal is to drive incremental visitation and spending to Newport Beach, ensuring our city remains a top choice for travelers.
The cross-functional team at Visit Newport Beach has developed an integrated multi-year business plan specifically tailored for the leisure traveler customer segment. The plan sets quantifiable objectives, implements strategies designed to achieve those objectives through innovative marketing, and outlines tactics that support overarching strategies. By harnessing the collective resources and expertise of our marketing team, we are poised to deliver impactful results and solidify Newport Beach’s position as a premier travel destination.
TOTAL PR/MEDIA
PLACEMENTS
275.7M
TOTAL PR/MEDIA
IMPRESSIONS
1.4K
TOTAL WEBSITE
SESSIONS
TOTAL AD
IMPRESSIONS
230.4M 1.7M
TOTAL SOCIAL MEDIA
FOLLOWERS
284K
VISIT NEWPORT BEACH, INC. (TOT)
TOTAL AD
CLICKS
545K
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