Correspondence — Newport Beach City Council, April 15, 2025

1 Subject: FW: Farmer's Market
From: Mark Finkelstein <[email protected]>
Sent: April 08, 2025 11:27 AM
To: Dept - City Council <[email protected]> Subject: Farmer's Market
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Please don't outsource the management of the Farmer's Market. We love our CdM Farmer's Market!
Mark Finkelstein
1324 Outrigger Dr.

Corona del Mar
Received after Agenda Printed
April 15, 2025
Item No. 13
From: City Clerk"s Office
To: Mulvey, Jennifer
Subject: FW: Sat Market
Date: April 08, 2025 4:25:10 PM
________________________________________
From: VIVIAN BERGER <[email protected]>
Sent: Tuesday, April 8, 2025 4:24:49 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Sat Market
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It would be a travesty together rid of the Farmers Market. It’s become a meeting place with the best of everything and the nicest vendors. Please don’t let Riverside come to Corona Del Mar. Let’s be kind and support the vendors who have been here for years
Vivian Berger
Sent from my iPhone
From: City Clerk's Office
Sent: April 09, 2025 7:49 AM
To: Mulvey, Jennifer
Subject: FW: Farmers Market

________________________________________
From: Missy Ann Schweiger <[email protected]>
Sent: Wednesday, April 9, 2025 7:48:22 AM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Farmers Market

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Please keep Rick as our manager of our Farmers Market in CDM.

We the people who shop on Saturday with Rick and the vendors have an ongoing positive experience with Rick as he has done an exceptional job with the vendors and the residents.

Missy Schweiger

From: City Clerk's Office
Sent: April 08, 2025 8:32 PM
To: Mulvey, Jennifer
Subject: FW: Why

________________________________________
From: Pam Terry <[email protected]>
Sent: Tuesday, April 8, 2025 8:32:05 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Why

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Hi,
Just curious why you would want to outsource the managing of the CDM farmers market?… to a company out of Riverside ?Why not keep things local? Isn’t that the whole point of having a farmers market?
Please don’t ruin our town by allowing this!!!

Sent from my iPhone
From: City Clerk's Office
Sent: April 08, 2025 6:28 PM
To: Mulvey, Jennifer
Subject: FW: CDM Farmers Market

From: don swanson <[email protected]>
Sent: Tuesday, April 8, 2025 6:27:33 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office <[email protected]>
Subject: CDM Farmers Market
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Dear City,

I have been a resident of Newport Beach for 18 years.The CDM Farmers Market has become an important part of my life in many ways.

1. Shopping alternative

2. Community

3. Reliability

Shopping alternative: I live on Lido Isle, and many of my neighbors as well, drive to participate in this market. I’m grateful that the city offers an alternative to (so called) SUPER markets; where packaged food with mystery ingredients are offered. Where the only person you may communicate with, is the checkout cashier, scanning your items. Or if you prefer, do self checkout and talk to no one, where their is no community. This Farmers market attracts customers like me, interested in PEOPLE. and a variety of fresh, healthy foods, direct from the farm. This is a CLEAN market, where I feel I can trust the source.

Community: I do the majority of my shopping once a week at the CDM Farmers Market. I look forward to every Saturday, not only to fill my pantry with fresh farm direct fruits, vegetables, meats and other culinary treats, but to encounter friends - or future friends - of like-minded people. As for the merchants: John, Ryan, Will, Ray, Yola, Vanessa, Percella, Rosa, Lorraina, Adam, JD, Slone, Chico, Brian, Joseph, Francesco, Vita, and more. I can tell you personal stories about every one of these people; their interests, hobbies, work, vacations, children, parents, family etc. If that is not a testament to building a community, I don’t know what is.

Reliability: The current management seems to secure dependable merchants I can count on being there every week. Many of these merchants and farmers have been loyal for years. Many have been coming since its inception; close to 30 years. I ask you, does that not deserve some type of tenure? Some type of guarantee so that they can plan their lives? These people do deserve our respect and not be simply discarded over promises of possible improvement,.

This is a special market, a serious market for people that want the best eggs, meat, fruits, vegetables, and speciality items like hummus, chimicurri, exotic mushrooms, salsa, soups and more. I implore you to not allow business interests to alter this natural shopping experience, and dismantle this beautiful connection between people. This is an opportunity to be true community leaders. As they say, If it ain’t broke, don’t fix it.

Thank you for your time and consideration.

Sincerely,

Don Swanson

949-300-6224
From: City Clerk's Office
Sent: April 08, 2025 5:33 PM
To: Mulvey, Jennifer
Subject: FW: Corona Del Mar farmers market

________________________________________
From: gwen feiner <[email protected]>
Sent: Tuesday, April 8, 2025 5:32:21 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Corona Del Mar farmers market

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Hello,
Please consider sainting the Corona Del Mar Farmers market under current management. Local vendors that have been there for years are fabulous. Allowing a Riverside company to run our market defeats the purpose of free enterprise and supporting local small businesses. Thank you Gwen Feiner 562-688-4550
Sent from my iPhone
From: City Clerk's Office
Sent: April 09, 2025 8:56 AM
To: Mulvey, Jennifer
Subject: FW: CDM Farmers Market

________________________________________
From: Garrett, Errica <[email protected]>
Sent: Wednesday, April 9, 2025 8:55:52 AM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: FW: CDM Farmers Market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Jennifer Rulon <[email protected]>
Sent: April 09, 2025 8:55 AM
To: Dept - City Council <[email protected]> Cc: City Clerk's Office <[email protected]>
Subject: Re: CDM Farmers Market

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I wanted to reiterate my concern for the CDM Farmers contract renewal. As a 15 year CDM resident, most of us who line in the neighborhood do not want someone who is not local or a corporation taking over our Farmers market to add “entertainment” or “prepared foods” that lead to more traffic & one use plastics that add to environmental concerns.

The locals that utilize the Saturday Farmers Market to buy fresh, local, & organic produce. I would like the current operator to remain. I will be attending the April 15th meeting to show my support that it remains w/ Rick Hail who is a local CDM resident who truly understands our neighborhood needs. Not an outside companies from Riverside or Newport Coast. Please consider this.

Respectfully,
Jennifer

> On Feb 1, 2025, at 10:46 AM, Jennifer Rulon <[email protected]> wrote:
> There are rumblings that the city plans to replace the Corona Del Mar farmers market. Please verify if there’s any accuracy to this?
>
> I want the certified market to continue being managed by our current operator & do not wish for it to be changed. It’s very much valued in this community.
>
> Jennifer Rulon
> 15 year CDM resident
From: City Clerk's Office
Sent: April 09, 2025 8:56 AM
To: Mulvey, Jennifer
Subject: FW: CDM Farmers Market

________________________________________
From: Jennifer Rulon <[email protected]>
Sent: Wednesday, April 9, 2025 8:55:19 AM (UTC-08:00) Pacific Time (US & Canada) To: Dept - City Council
Cc: City Clerk's Office
Subject: Re: CDM Farmers Market

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Respectfully,
Jennifer

> On Feb 1, 2025, at 10:46 AM, Jennifer Rulon <[email protected]> wrote:
> There are rumblings that the city plans to replace the Corona Del Mar farmers market. Please verify if there’s any accuracy to this?
>
> I want the certified market to continue being managed by our current operator & do not wish for it to be changed. It’s very much valued in this community.
>
> Jennifer Rulon
> 15 year CDM resident
From: City Clerk"s Office
To: Mulvey, Jennifer
Subject: FW: Farmers market
Date: April 09, 2025 11:21:16 AM
Attachments: IMG_7710.PNG

From: Annika Logart <[email protected]>
Sent: Wednesday, April 9, 2025 11:20:56 AM (UTC-08:00) Pacific Time (US & Canada) To: Stapleton, Joe <[email protected]>; Kleiman, Lauren <[email protected]>; City Clerk's Office <[email protected]> Subject: Farmers market
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This is a continuation of email sent by me 4/7/ 25. I got an answer by Lauren Kleiman, however, it wasn’t entirely truthful. The plan that I have in front of me would change the Farmers Market considerably.

What we, the community, want is certified farm products. We do not want prepackaged and prepared food to take over. Right now it looks like you are only planning for3/7 of the space to be farm products. You have to do better!
We want a promise.

Thank you,
Annika
Annika Logart
Resident CDM over 30 years
714 552 5255
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From: City Clerk's Office
Sent: April 10, 2025 10:01 AM
To: Mulvey, Jennifer
Subject: FW: Farmers Market

________________________________________
From: Ellen Solaas <[email protected]>
Sent: Thursday, April 10, 2025 10:00:53 AM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Farmers Market

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City Council or to whom it may concern,
I am highly encouraging you to keep our organic farmers market status quo and not to give it over to new management. This farmers market is a place for our valued vendors to sell and for neighbors to congragate. Please reconsider!
Ellen Solaas
1 Mulvey, Jennifer
Subject: FW: Refresh needed at CDM Farmers Market

-----Original Message-----
From: Paige Akins <[email protected]>
Sent: April 10, 2025 1:24 PM
To: Dept - City Council <[email protected]> Subject: Refresh needed at CDM Farmers Market

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Dear City Council Members,

I hope this message ﬁnds you well. I am wriƟng because I have heard about the potenƟal to refresh and improve the Corona Del Mar Farmer’s Market. Local markets like these play are very important and play a vital role in supporƟng local agriculture and fostering community connecƟons.

These potenƟal changes and enhancements could help revitalize the market and ensure it remains a vibrant hub for our community.

I look forward to your support in this important community resource.

Best regards,
Paige Akins
1 Mulvey, Jennifer
Subject: FW: CDM Farmers Market
From: Sofia Dickens <[email protected]>
Sent: April 10, 2025 1:08 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market

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Dear City Council,

I’m so excited about the changes you are making to the Corona Del Mar farmers market. I have been going there for 20 years but have really slowed down on attending recently, so I would be thrilled if there were some changes made. I'm hoping for more organic farm options and more vendors. It sounds like a new operator is in the works and I am so glad to hear that!

Many thanks,
Sofia Dickens
From: City Clerk's Office
Sent: April 10, 2025 12:11 PM
To: Mulvey, Jennifer
Subject: FW: Farmers MarketI

From: Ron Sarabi <[email protected]>
Sent: Thursday, April 10, 2025 12:10:03 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office <[email protected]>
Subject: Farmers MarketI
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To Whom It May Concern,

My family and I reside at 100 Kings place in Newport Beach.I am writing in support of Agenda Item No. 13, to be heard at the upcoming April 15, 2025, Newport Beach City Council Meeting. As has undoubtedly been echoed by a significant number of concerned citizens, the Corona Del Mar Certified Farmers Market is extremely important to me.

I have been attending the Farmer's Market for over 20 years. Attending the Farmer's Market began as a weekly tradition for my wife, myself, and my children. We would go to the Farmer's Market as a family, see what local vendors were there, buy some produce for dinner, and enjoy some much-needed family time. This tradition has now grown into me attending the Farmer's Market with not only my children, but also my grandchildren. The Farmer's Market allows us to reminisce on old memories with my children, but, more importantly, it allows us to create new memories with my grandchildren. My hope is that this tradition will continue for many generations to come.

While the Farmer's Market is extremely important to me, it is even more important to the City. Throughout the years, I have met numerous local vendors and small businesses. It gives these vendors and businesses an opportunity to introduce themselves to the community they serve. In fact, I still purchase products from businesses that I was introduced to many years ago. For some of these businesses, the Farmer's Market is the only form of advertising that they can afford. To not allow the Farmer's Market to continue in its current form would be a disservice to the people of this City.

I hope that I have given you a small glimpse into how important the Farmer's Market is to this community, and I am certain there are many people that share similar stories to mine. Accordingly, I respectfully request that this City Council approve the continued operation of the Farmer's Market. I greatly appreciate your time and consideration. Thank you.

1 Mulvey, Jennifer
Subject: FW: Farmers Market

From: Jacqueline Niccole <[email protected]>
Sent: April 10, 2025 12:35 PM
To: Dept - City Council <[email protected]> Subject: Farmers Market

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Dear City Council,

I’ve heard about the potential refresh of the Corona del Mar Farmers Market and couldn’t be more excited to see some positive changes on the horizon! We love the Mariners Church market and are excited to see CDMs elevate!

Thank you for supporting improvements that will enhance our community experience.

Sent from my iPhone
1 Mulvey, Jennifer
Subject: FW: the Corona del Mar Farmers Market

From: Matthew Greco <[email protected]>
Sent: April 10, 2025 1:11 PM
To: Dept - City Council <[email protected]> Subject: the Corona del Mar Farmers Market

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Dear City Council,

I’ve heard about the potential refresh of the Corona del Mar Farmers Market and couldn’t be more excited to see some positive changes on the horizon. Thank you for supporting improvements that will enhance our community experience.

Sincerely,
Matthew & Dejah Greco
5 Malibu Circle

1 Mulvey, Jennifer
Subject: FW: CDM Farmers Market
From: Whitney Barbarics <[email protected]>
Sent: April 10, 2025 1:28 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market

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Dear City Council,

Thank You,
Sincerely
Newport Beach Resident
Whitney Barbarics

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1 Mulvey, Jennifer
Subject: FW: CDM Farmer’s market

From: Danielle Sperry <[email protected]>
Sent: April 10, 2025 11:35 AM
To: Dept - City Council <[email protected]> Subject: CDM Farmer’s market

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Dear City Council,

I understand there is a potential of an update to the Corona Del Mar Farmer’s Market. This is something that needs to happen and something we would be very excited to see!

This will continue to improve our wonderful city.

Danielle Sperry
949.981.2612

Danielle Sperry
Sent from my iPhone
1 Mulvey, Jennifer
Subject: FW: Farmers Market
From: Jamie McConnell <[email protected]>
Sent: April 10, 2025 11:26 AM
To: Dept - City Council <[email protected]> Subject: Farmers Market

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Dear City Council,

Jamie McConnell
1 Mulvey, Jennifer
Subject: FW: Farmers Market CDM

From: Tara Gouveia <[email protected]>
Sent: April 10, 2025 4:30 PM
To: Dept - City Council <[email protected]> Subject: Farmers Market CDM

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Dear City Council,

Thank you
Tara Swanson
Sent from my iPhone
1 Mulvey, Jennifer
Subject: FW:

From: Lauren MacLaughlin <[email protected]> Sent: April 10, 2025 4:22 PM
To: Dept - City Council <[email protected]> Subject:

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Dear City Council,

I am a 20 year resident of Newport Beach.

Lauren Brinker

Sent from my iPhone
From: City Clerk"s Office
To: Mulvey, Jennifer
Subject: FW: Farmers market
Date: April 10, 2025 4:43:57 PM
________________________________________
From: Kerry Hacker <[email protected]>
Sent: Thursday, April 10, 2025 4:43:37 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office
Subject: Farmers market
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Please keep the local farmers market. We do not want as citizens another look-alike market that’s run by a large company.

We have a local excellent group of merchants who display merchandise and who we all try to support We have obviously not supported him enough tell us that but keep them please Sent from my iPad
From: City Clerk"s Office
To: Mulvey, Jennifer
Subject: FW: PLEASE KEEP THE CERTIFIED ORGANIC FARMERS MARKET! Date: April 10, 2025 5:03:17 PM

From: DeeDee McCrory <[email protected]>
Sent: Thursday, April 10, 2025 5:03:06 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office <[email protected]>
Subject: PLEASE KEEP THE CERTIFIED ORGANIC FARMERS MARKET! [EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe.

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I am a regular customer of the Corona Del Mar Farmers Market. I understand you may be contracting it out and the produce may change.

We are desperate for farmer based organic food. Please do not make this change! Thank you very much,
DeeDee McCrory
From: City Clerk's Office
Sent: April 11, 2025 3:08 PM
To: Mulvey, Jennifer
Subject: FW: CDM Farmers Market

From: lori mann <[email protected]>
Sent: Friday, April 11, 2025 3:07:47 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office <[email protected]>
Subject: CDM Farmers Market
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hi my name is Lori Jones. I live in Newport Coast and I’ve been going to the CDM Farmers Market for as long as I can remember..

Please keep Rick as the manager of the market. All of the vendors they are awesome friendly and they sell amazing products. Please let Rick keep running it.

Thank you

Sent from Yahoo Mail for iPhone
From: City Clerk"s Office
To: Mulvey, Jennifer
Subject: FW: Public Comments on upcoming 4/15/25 NB City Council meeting -Farmers Market contract Date: April 11, 2025 4:13:31 PM

From: Lisa Sutton <[email protected]>
Sent: Friday, April 11, 2025 4:11:29 PM (UTC-08:00) Pacific Time (US & Canada) To: City Clerk's Office <[email protected]>; Kleiman, Lauren <[email protected]>
Subject: Public Comments on upcoming 4/15/25 NB City Council meeting -Farmers Market contract [EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe.

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The following comments are provided in response to the upcoming agenda item for the 4/15/25 Newport Beach City Council meeting XII. CURRENT BUSINESS Revocable License Agreement with Heritage Wellness Collective for Temporary Use of City Property for the Corona del Mar Farmers’ Market
To City Council and respective City Management,
The handling of the Corona Del Mar Farmers market vendor contract selection and proposed change of vendor is yet example of some of our city employees and management being out of touch with our residents and residential community needs, wants and desires. The continued heightened marketing of our small Corona Del Mar village and the adjacent beach areas as a destination for added visitors, events, or tourism coupled with increased density is ruining our Corona Del Mar Village and creating a nightmare for its residents.

The Bid proposal framework to expand the physical footprint and other services/events component will have a negative impact on the community. Who in the city decided that the “Proposers were required to have a minimum of five years’ experience delivering community or certified farmers’ markets for local governments with knowledgeable and experienced staff. The proposers’ ability to retain the mix and quality of products offered at the existing market, with the addition of food items for on-site consumption like coffee and juice drinks, bakery goods, and hot foods was of particular concern to the panel, as was a proposer’s ability to nimbly adjust the mix of vendors in response to community feedback, seasonal changes and trends. The proposers’ ideas and experience implementing special events and driving community engagement further determined the panel’s scoring of each proposal.” “…… anticipated community engagement and special events, as well as their marketing strategies.”
The existing local coffee shops or storefront vendors should be horrified by this proposal inclusion. The addition of proposal requirements for added events, music, noise and promotion of the location to attract added attendance to the market will impact safety, and quiet enjoyment residents homes nearby. The contract proposal evaluation process and bid request should be reconsidered and adjusted to include the feedback provided to the city on this agenda item.

The following statement by staff included in its report just cannot be accurate. It should be addressed – Noise is considered an environmental impact under CEQA. I believe staff’s report is misleading, due to the fact the expansion of the site and noise from performers (Music performers and local bands….) will most certainly have a negative impact on local residents in terms of proximity and proposed added traffic and safety issues. “Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly.” The problem is that the many cumulative actions taken by the city and its employees (when looked at from a total impact perspective) are beginning to and will continue to have a crippling impact on the community in terms of quality of life and public safety.

We have delivery trucks speeding down streets, unmanaged/non-compliant constructions sites, vendors using our streets as commercial car wash areas, the unlicensed selling goods and services on public property. This agenda item/change of vendor proposal will increase noise and further diminish quality of life for local residents. In addition, it could and will most likely indirectly cost the residents more in terms of tax dollars need for traffic congestion management, parking, and safety management. The fact of the matter is that our city does not have enough public safety enforcement officers to manage crazy out of control drivers speeding down our streets, traffic congestion, and dealing with people that disrespect public laws, traffic rules, etc. Hiring or contracting the parking or traffic enforcement out to vendors (such as LAZ) is not the answer.

Our City has challenges managing the influx of visitors and the resulting the traffic/safety issues during the spring thru end of summer months. This problem has been increasing in severity and intensity over the last 10+ years. The decision to change the Farmers market management vendor ( including adding entertainment and noise related activities such as high school bands/music vendors , expanding the space, promoting more attendance and potential hours of operation changes is ridiculous.) It will only exasperate the traffic logistic and parking issues.

The contract appears to have an open ended clause/nature allowing the city to make adjustments to time and space as deemed necessary---which could further negatively impact neighbors/residents living in the area. The contract does nothing to protect residents that would be most impacted by the start time of 7:30 – leaving an opening for the city to allow set up before that time period if deemed as needed. Residential disclosures required by CA department of RE (could harm property values of nearby homes) and will need to be added to any residential property near this site.

The RiteAid in CDM is going to close – Pending planning development changes on that piece of property, the expansion of any use of the park should be prohibit.

The existing park space designated for expansion is utilized by local residents for children to play and recreation. It is a park – not an appropriate place for vendor demonstrations, or vendors to pedal products or “other activity” area.

Our City does not need to promote, market, or create added foot traffic to the farmers market. The existing market has met the community needs and desires of the community for 20+ years. We already have a huge traffic problem and this is not the appropriate site to add additional vendors or create additional neighborhood noise and activity. Added marketing of this site will potentially create negative community quality of life issues and increase traffic and safety risks. Traffic to the beach will be chocked at the PCH and Marguerite intersection. Enhanced marketing of the Farmers Market will do nothing but create the need for more police presence and parking enforcement/traffic management – especially during the busy spring and summer months. This will ultimately lead to added costs to the city budget for resources.

The current traffic and parking management vendor LAZ appears to not have been a good vendor choice for our city. (poorly managed and not present). Their employees appear untrained and clearly violate contracted requirements as I have reported to the City last year. I have filed complaints with the City regarding their behaviors and lack of parking management. We will need multiple police officers to manage the city traffic issues on Marguerite Ave., in CDM if this local farmers market gets further promoted on social media, etc. Companies such as Amazon/Door Dash and various delivery services create safety risks to the community by simply parking in the middle of our streets and in red zones. The police and code enforcement has been notified and risks have been documented in emails and calls to the Police department.

The city is engaging in too many community projects (General plan update, Ocean Blvd Walkway and viewing area project, this Farmers Market vendor change, the Picasso fiasco) that will/could forever change the character or the Corona Del Mar village. The cumulative impact of these decisions made outside of the public forum and without true community/visibility/input is a problem and demonstrates a lack of good public governance and transparency. The City has solicited feedback, but has a history of in some cases ignoring or “massaging” the feedback. Saying everything is on the website is not enough to keep the community informed. Notices of many significant quality of life changing events (where community feedback/involvement is warranted) are sent out too late and most notices are ineffective in really keeping the community up to date. (An example of this is the 4x6 small mailer/public notice mailed out by Public Works Department/City of NB 2/24/25 for agenda item at the 3/4/2025 City Council meeting to discuss the Ocean Blvd Vision Plan). Many residents did not read the noted correspondence because it looked like junk mail. It is unfortunate that City management thinks it is more important to over communicate on subjects such as the Junior life Guard program, while blushing over a number of the real “Big” community changes/challenges ---that once approved, contracted, or instituted totally change the future of our community -- Forever. We don’t need an expanded farmers market, or expanded viewing areas for tourists, or to further turn a village/residential neighborhood into a resort/viewing destination. We want to keep our parks –recreational parks where we can simply gather, walk our pets, enjoy the grass, historic nature and simple charm of the village. Too many outside vendors appear to be influencing the direction of our city. It is uncomfortable and unfortunate that some city employees are demonstrating a propensity to be “Out of Touch” with reality of what our residents/property owners want for our community. City staff is a public service provider to the residents/owners and business that operate in our city.

The selected vendor has positioned itself as a “Non-profit” - This vendor appears to have a few names for which it has operated under as a business and filed tax returns for the IRS. From https://projects.propublica.org/nonprofits - The non-profit status
is unclear when CA non-profit data was researched and only filed tax returns for 2021 and 2022 (starting in 2022) under HERITAGE WELLNESS COLLECTIVE. ????? The selected vendors various “operating business entity names should be researched and discussed before moving ahead with contract.) The City contract should require proof of Farmers Market and Non-profit status annually and must be a non-profit in good standing – If the Market is going to be marketed and contracted as a Certified Farmers Market.

It is not clear that all the IRS and other public disclosure documents for the proposed vendor are readily available to the public and within the CA and IRS non-profit financial transparency and public disclosure requirements. I am confused if what is being contracted is for a Certified farmers market or just a Farmers Market. (The 2 are different in business requirements and certifications.) The physical sites that this management vendor (Heritage Wellness Collective) has operated Farmer’s Markets are Parking lot sites at universities/colleges and other large commercial parking lot areas where the above mentioned traffic issues are most likely not a factor. It is unclear if this vendor has any history managing a site in this type of local and/or where significant traffic challenges have needed to addressed.

Logistics and traffic issues in Corona Del Mar represent a very different physical and logistical environment. Perhaps the City should consider closing the Farmers Market in CDM and relocate to its city parking lot/at the Civic Center as a farmers market.

Either keep the existing vendor or moved to the City hall and permanently removed from the village (unless the current vendor is reconsidered) The staff report is unclear as to whether the City Police and Fire Chief were specifically consulted and whether there is a written record and agree by these 2 departments with the proposal of the site expansion and potential added traffic and public safety stress. Added staffing (traffic management and law enforcement/parking enforcement) from the city should be a part of the decision and cost benefit criteria.

Please reconsider the proposed contract and keep community needs and feedback in mind on this important decision.
“Public service is a public trust, requiring officials and employees to place loyalty to the citizens, the laws, and ethical principles above private gain.

Whether elected, appointed, or hired, good governance depends on officials and staff knowing, understanding, and following the duties and responsibilities of being a public servant as well as the relevant laws and requirements that govern it." Lisa Sutton - Resident of Corona Del Mar
From: janet aengst <[email protected]>
Sent: April 11, 2025 8:29 PM
To: City Clerk's Office
Subject: Farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

I just saw the schematic in Stu News. I oppose this type of market on many levels. There is a diminishment of actual farm vendors. An overemphasison food and entertainment. We don't need this...changes what a farmers market is supposed to be. And where do we all park??
Get more community input please.

Thanks,
Janet Aengst, CDM
Sent from my Galaxy

From: Tanya Council <[email protected]>
Sent: April 11, 2025 9:30 PM
To: City Clerk's Office
Subject: Farmers Market

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To Whom it May Concent;

Please save our Farmers Market! I have been a long time resident of Newport Beach and I have many fond memories or visiting the Corona Del Mar Farmers Market over the years. Please, save the integrity of this market and keep it the way it has been for decades, a market to buy and sell FOOD products. We do not need any more “merchandise.” We all go to the Farmers Market to purchase farm fresh produce fresh off the vine. Please keep it the way it has always been. This is a tradition in Newport Beach that needs to be preserved! This is a small, family friendly place that needs to retain its integrity for fresh food and food alone!

Sincerely,
Tanya Council
From: Jo Skibby <[email protected]>
Sent: April 12, 2025 12:15 AM
To: City Clerk's Office
Subject: Farmers market in cdm.

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Maybe a bit less convenient is the Saturday farmer’s market a few miles away at mariners’s church parking lot. I can purchase both organically as well as none organically. Likewise there are many additional products for purchase including the purchase of bakery items, syrups, clothes and a wealth of other items. The proximity of Corona delmar to Bonita canyon drive where the church is located is perhaps ten minutes at most.

Sent from my iPhone
From: [email protected]
Sent: April 12, 2025 8:09 AM
To: City Clerk's Office
Subject: Save Our CDM Farmers Market

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Dear City Clark Team:

My name is Henry Nita, our family resides at the Shore Cliffs in Corona del Mar.

On behalf of 6 people family, I would like to voice my strong opposition to closing the Corona Del Mar Certified Farmers Market. Eliminating such a long tradition will not only end our residents access to fresh, direct from the farmlands food, but also harm unsurpassed beauty and charm this Farmers Market brings to the city every weekend!
Sincerely,
Henry Nita

From: Roni Feinstein <[email protected]>
Sent: April 12, 2025 1:36 PM
To: City Clerk's Office
Subject: Save CdM Farmers Market!

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Please do not change a thing! We love it as it is now!!!! Sent from my iPhone
From: Kristin Mendenhall <[email protected]>
Sent: April 13, 2025 9:16 PM
To: City Clerk's Office
Subject: CDM F/M

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I request that you please do not alter our current CDM farmers market. It is perfect as is.

Thank you for the listening ear.

Best,
Kristin Mendenhall
From: Garrett, Errica
Sent: April 14, 2025 7:37 AM
To: City Clerk's Office
Subject: FW: CDM Farmers Market upgrade

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: alivia williams <[email protected]>
Sent: April 10, 2025 5:33 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market upgrade

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Dear City Council,

I've heard about the potential refresh of the Corona del Mar Farmer's Market, and I couldn't be more thrilled to hear that this could possibly come to fruition in the near future. I am a consistent Farmer's Market shopper at the Irvine market on the Mariners Church campus, but would frequent the CDM one far more often if more love and attention was put into it, making it bigger with more vendors. The increase in number of shoppers that the CDM market would get just by walking alone is enough of a reason to give this some deep thought. It would be a win-win for all.

As a Newport Beach resident since birth, I very much appreciate you for supporting improvements that will enhance our community.

Warmly,

Alivia Williams

From: Garrett, Errica
Sent: April 14, 2025 7:38 AM
To: City Clerk's Office
Subject: FW: Cdm farmers market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Kelly Eaton <[email protected]>
Sent: April 10, 2025 6:02 PM
To: Dept - City Council <[email protected]> Subject: Cdm farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Dear City Council,

Kelly

Sent from my iPhone

From: Garrett, Errica
Sent: April 14, 2025 7:40 AM
To: City Clerk's Office
Subject: FW: Farmers Market--CdM

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Lauren Manfred <[email protected]>
Sent: April 11, 2025 5:38 AM
To: Dept - City Council <[email protected]> Subject: Farmers Market--CdM

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Dear City Council,

I’ve heard about the potential refresh of the Corona del Mar Farmers Market and couldn’t be more excited to see some positive changes on the horizon. As a frequenter of the CdM Farmers Market, I truly believe our neighborhood would benefit from a refresh and reboot! Thank you for supporting improvements that will enhance our community experience!

Most Sincerely,
Lauren Manfred
CdM resident since 2011

Lauren N. Manfred, DDS, MS
Board-Certified Diplomate, Orthodontics and Dentofacial Orthopedics Manfred Orthodontics
17914 Magnolia Street
Fountain Valley, CA 92708
www.manfredorthodontics.com

(714) 963-8931
From: Garrett, Errica
Sent: April 14, 2025 7:42 AM
To: City Clerk's Office
Subject: FW: Farmers Market Refresh

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Lauren Mitchell <[email protected]>
Sent: April 11, 2025 8:37 AM
To: Dept - City Council <[email protected]> Subject: Farmers Market Refresh

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Dear City Council.

I've heard about the potential refresh of the Corona del Mar Farmers Market and couldn't be more excited for this!

Thank you for supporting improvements that will only enhance our beautiful city.

Best,

Lauren Mitchell

From: Garrett, Errica
Sent: April 14, 2025 7:47 AM
To: City Clerk's Office
Subject: FW: Farmers market CDM

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Heather Perkins <[email protected]>
Sent: April 11, 2025 12:38 PM
To: Dept - City Council <[email protected]> Subject: Farmers market CDM

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Dear City Council,

Sincerely,

Heather Perkins

From: Garrett, Errica
Sent: April 14, 2025 7:47 AM
To: City Clerk's Office
Subject: FW: Exciting Updates for the Corona del Mar Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Kirby Burnham <[email protected]>
Sent: April 11, 2025 12:41 PM
To: Dept - City Council <[email protected]> Subject: Exciting Updates for the Corona del Mar Farmers Market

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Dear City Council,

I’m thrilled to learn about the potential updates for the Corona del Mar Farmers Market and eagerly anticipate the positive changes ahead. Thank you for your commitment to enhancing our community experience.

Best,
Kirby Kurzeka

From: Garrett, Errica
Sent: April 14, 2025 8:01 AM
To: City Clerk's Office
Subject: FW: Save our farmers market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Lauren Solaas <[email protected]>
Sent: April 12, 2025 9:41 AM
To: Dept - City Council <[email protected]> Subject: Save our farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Petitioning to not let the company out of Riverside to manage our Corona Del Mar, Saturday certified organic market.

Keep our market organic and run by the local farmers!

From: Garrett, Errica
Sent: April 14, 2025 8:01 AM
To: City Clerk's Office
Subject: FW: Save the farmers market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Mary LoVerde <[email protected]>
Sent: April 12, 2025 10:04 AM
To: Dept - City Council <[email protected]> Subject: Save the farmers market

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This is a cherished ritual for me and my grandchildren!! It brings the community closer- babies in strollers, dogs, neighbors - who know the vendors like friends- gathering to support the local economy and buy HEALTHY food. Please please do NOT close the market! We don’t need to buy more trinkets from strangers. We need healthy connections.

Mary Coln
329 Marguerite

At home wherever I am...

From: Garrett, Errica
Sent: April 14, 2025 8:01 AM
To: City Clerk's Office
Subject: FW: CDM Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: David Breedon <[email protected]>
Sent: April 12, 2025 11:11 AM
To: Dept - City Council <[email protected]> Subject: CDM Market

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I strongly object to the proposed change to the CDM Market which has been here for over 3 decades in the format it is now. Why is it even being considered to make a change to something that is woven into the fabric of the community and part of the culture of CDM.Shame on whoever is proposing and backing this proposal.

David Breedon

From: Garrett, Errica
Sent: April 14, 2025 8:02 AM
To: City Clerk's Office
Subject: FW: CDM Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: [email protected] <[email protected]>
Sent: April 12, 2025 11:20 AM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market

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My name is Tom Stefl, and I’ve lived at 322 Larkspur Avenue in Corona del Mar since 1978.

My home is arguably the closest single-family residence to the CDM Farmers Market.

The CDM Farmers Market in its current configuration has been a wonderful addition to our community for a long time now. I just finished reading the City Staff Report regarding the Market, all 424 pages of it, and it seems that the vast majority of CDM residents and Market patrons are quite happy with the Market as is. If the City Council truly represented its constituents, they would know that and would support the man, i.e., Mr. Heil, who was responsible for starting it all close to 30 years ago.

If the Council’s lack of support weren’t bad enough, rumors abound that the Council has been improperly involved in the selection of the Market’s management. I hope this is not true.

Tom Stefl

From: Garrett, Errica
Sent: April 14, 2025 8:03 AM
To: City Clerk's Office
Subject: FW: Farmers market + Dalia&PCH

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Mikel Etxeberria Alustiza <[email protected]> Sent: April 12, 2025 12:11 PM
To: Dept - City Council <[email protected]> Subject: Farmers market + Dalia&PCH

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Dear Councilmembers,

It is disappointing to keep learning that your focus continues to drift from addressing core city functions to messing around with 30+ year traditions like the farmers market in CDM.

I wonder how this topic even made it to the top of priorities to discuss and rfp. And that a 400 page report was released, which makes me wonder why you are spending our tax dollars on these efforts.

Meanwhile, you can still make a left turn on Dalia and PCH, where we see daily close calls of vehicle crashes and pedestrians almost being run over.

With both respect and disappointment,

Mikel Etxeberria
From: Garrett, Errica
Sent: April 14, 2025 8:03 AM
To: City Clerk's Office
Subject: FW: PLEASE KEEP THE CDM CERTIFIED FARMERS MARKET!

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: janice munemitsu <[email protected]>
Sent: April 12, 2025 12:23 PM
To: Dept - City Council <[email protected]> Cc: Janice Munemitsu <[email protected]>
Subject: PLEASE KEEP THE CDM CERTIFIED FARMERS MARKET!

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City Council of Newport Beach
Re: CDM Saturday morning Certified Farmers Market

Earlier this year, over 450 residents and customers of the CDM certified Farmers Market signed a petition to keep the certified farmers market in place. It has been here for nearly 30 years and is a staple in our community. Especially with the removal of our beloved Smart & Final Extra, it was the place to get fresh produce, fruit, breads, meat, fish here locally. I am a non smoker lung cancer survivor and depend on the fresh fruit/produce grown by these sustainable and organic farmers. (NO, Mother’s DOES NOT have the same quality.). These are important farmers and high quality food vendors in our community. After nearly 30 years, they are a big part of our community.

To remove this certified farmers market from our community is unthinkable. And to replace it with only a few produce farmers and mostly merchandise and unhealthy food truck vendors is going the wrong direction. It will make traffic worse on Bayside and parking worse on our adjacent streets - especially Larkspur with the stairway access. And this will become a nightmare for residents during summer when parking is already VERY difficult.

I totally disagree with the city’s direction and ask you to reconsider this to keep the Certified Farmers Market here in CDM.

Janice Munemitsu
305 Larkspur
Owner since 1990 and full time resident since 2001.

Cultivating Kindness,

Janice Munemitsu
[email protected]

Author, The Kindness of Color
www.thekindnessofcolor.com

@jmunemitsu
linktr.ee

From: Garrett, Errica
Sent: April 14, 2025 8:04 AM
To: City Clerk's Office
Subject: FW: Concerns About CDM Farmer's Market Vendor Selection Process

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: newport entrepreneur <[email protected]> Sent: April 12, 2025 12:42 PM
To: Dept - City Council <[email protected]> Subject: Concerns About CDM Farmer's Market Vendor Selection Process

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Dear Newport Beach City Council,
I’m writing to share my experience attempting to join the Corona del Mar Farmer’s Market as a local vendor.

As a Newport Beach resident, I was excited by the opportunity to contribute a unique, homegrown product to my hometown market—something not currently represented there. I was introduced to the market operator, Rick, through a mutual friend and came prepared to share everything: our thoughtfully designed tent setup, the quality of our product, and how it could bring value and interest to the community.

Unfortunately, from the moment we met, it was clear that Rick was not open to adding any new vendors. He made a decision before seeing our setup or hearing what we had to offer. The conversation felt dismissive, and I left feeling frustrated—not just by the rejection, but by the unwillingness to even consider something new.

Afterward, I spoke with several other local vendors who had similar experiences—each one echoing the sentiment that their applications were shut down before being heard.

It’s disappointing to see a community market, which should reflect and support the evolving creativity of local businesses, be limited by an operator resistant to change. I believe a shift in leadership

could help ensure the market continues to grow and thrive, welcoming new ideas and vendors that enhance our city’s local offerings.

Thank you for your time and for your continued efforts to support small business voices like mine.

From: Garrett, Errica
Sent: April 14, 2025 8:05 AM
To: City Clerk's Office
Subject: FW: SAVE OUR MARKET

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: [email protected] <[email protected]> Sent: April 12, 2025 2:37 PM
To: Dept - City Council <[email protected]> Subject: SAVE OUR MARKET

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This Farmer’s market in Corona Del Mar on Saturdays is most valuable.

Please save it.

Thanks
Dominique Mc Kenzie
From: Garrett, Errica
Sent: April 14, 2025 8:06 AM
To: City Clerk's Office
Subject: FW: CDM Certified Farmer's Market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Gena Reed <[email protected]>
Sent: April 12, 2025 4:14 PM
To: Dept - City Council <[email protected]> Subject: CDM Certified Farmer's Market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

I was dismayed to learn that several of the vendors that I purchase items from at the Saturday’s Farmers Market have not been contacted by the City of Newport Beach. The information being distributed by the city that the “farmer’s market is continuing” and will be enhanced is misleading. I’ve been supporting the Farmer’s market since moving to the area in 1997. We need our farmer’s market; we do not need another swap meet; or food truck hang out.

I expect to see many residents of the city attend the meeting on April 15th. I hope the City has not signed a contract already without listening to the residents.

Gena Reed
3428 Ocean Blvd.

Corona Del Mar, CA

From: Garrett, Errica
Sent: April 14, 2025 8:06 AM
To: City Clerk's Office
Subject: FW: Farmers market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Lisa Hallock <[email protected]>
Sent: April 12, 2025 4:48 PM
To: Dept - City Council <[email protected]> Subject: Farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Dear Council Members,

As a longtime resident of Newport Beach & Costa Mesa the CDM Farmers Market has been a special part of my weekends. I’ve always appreciated having a place where neighbors can gather, support local vendors, and enjoy fresh, quality products. The market brings a wonderful sense of community, and I believe it has the potential to be even better.

However, as someone who values high-quality, locally sourced products, I find myself traveling to other farmers markets outside of Newport on Saturdays to find the selection I’m looking for. While the location and time of the CDM Farmers Market are ideal, the variety and overall setup could use a refresh. I would love nothing more than to shop locally and find everything I need right here in our own community.

Let’s bring new life to this wonderful space and make the CDM Farmers Market the best it can be!

Sincerely
Lisa Hallock

From: Garrett, Errica
Sent: April 14, 2025 8:06 AM
To: City Clerk's Office
Subject: FW: Farmers Market, Let’s Elevate!!

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Lauren Bauer <[email protected]>
Sent: April 12, 2025 4:50 PM
To: Dept - City Council <[email protected]> Subject: Farmers Market, Let’s Elevate!!

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Good Afternoon Honorable Members of the City Council,

I am very excited by the prospect of a refreshed and revamped Farmer’s market in Corona Del Mar!! Let’s do it!

Let’s make buying zucchini fun again!

I have lived in CDM for 12 years. The Farmer’s market is a nice amenity, but it’s a little boring. I think we can do better. Very thankful to staff for running a process that will hopefully lead to a more elevated experience.

Thank you!!

Lauren Kramer
From: Garrett, Errica
Sent: April 14, 2025 8:07 AM
To: City Clerk's Office
Subject: FW: Farmers market refresh

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: michelle sperry <[email protected]>
Sent: April 12, 2025 4:53 PM
To: Dept - City Council <[email protected]> Subject: Farmers market refresh

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Hello!

I am so excited to hear about the potential of a refresh of the CDM Farmers market. It is such an ideal location and the market could be SO MUCH better. I appreciate the city working to better the community.

Thank you!

Michelle Mear

From: Garrett, Errica
Sent: April 14, 2025 8:07 AM
To: City Clerk's Office
Subject: FW: Newport Beach Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Lindsey Csenar <[email protected]>
Sent: April 12, 2025 4:57 PM
To: Dept - City Council <[email protected]> Subject: Newport Beach Farmers Market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Dear City Council,

I’ve heard about the potential refresh of the Corona del Mar Farmers Market and couldn’t be more excited to see some positive changes on the horizon. I think this will make our town even better to locally shop! Thank you for supporting improvements that will enhance our community experience.

Thanks again
Lindsey Csenar

From: Garrett, Errica
Sent: April 14, 2025 8:07 AM
To: City Clerk's Office
Subject: FW: CDM farmers market. KEEP IT!

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Kate Corrigan <[email protected]>
Sent: April 12, 2025 5:48 PM
To: Dept - City Council <[email protected]> Cc: ROBYN GRANT <[email protected]>; Brian Corrigan <[email protected]> Subject: CDM farmers market. KEEP IT!

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

I have been going to the CdM farmers market since it opened. It is a wonderful place to buy nutritious food for my family and friends. The vendors are long term and are committed to the market and producing top notch produce and other products. It is difficult to find a true certified organic farmers market. We have it. Don't wreck a good thing when it does not need to be.

A flea market is going to be junky and cause traffic issues along the park and impede the enjoyment of the park by children and parents and grandparents.

The Sunday Balboa Peninsula market is somewhat of a flea market with a farmers market. There is a lot of junk there. CDM does not need that.

All of you should come to the market. It is a community event where people bring their families, guests and friends. It is a place to see new and old friends and neighbors. It is a neighborhood event. It is similar to the wonderful markets we see in Northern California. It is the real deal. Don't wreck it.

I know that Robyn Grant has been to the market. I encourage her and the rest of you to do what's right by what the community wants. The number of signatures to the petition to save the market, and the conversations this has caused should be meaningful to you.

You represent your constituents and not a person or marketing company that wants to bring in a flea market. You should listen to the voters. We have spoken and are united in our message to you. Don't wreck what we have. Preserve this CDM treasure.

Thank you.

Kate Corrigan
Corrigan Welbourn & Stokke. APLC
4100 Newport Place, Suite 550
Newport Beach, CA. 92660
Tel. 949-251-0330
Fax. 949-251-1181
email. [email protected]
From: Garrett, Errica
Sent: April 14, 2025 8:08 AM
To: City Clerk's Office
Subject: FW: CDM Market- LEAVE IT ALONE!!

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Deborah Hendlin <[email protected]>
Sent: April 12, 2025 7:00 PM
To: Dept - City Council <[email protected]> Subject: CDM Market- LEAVE IT ALONE!!

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I have been going to the CDM Market since it opened and purchase on a weekly basis.

Most of the meals for my family include the nutritious and wonderful produce from the vendors I have come to know and appreciate. We are CDM long-term residents and totally opposed to the idea of a flea market situation.

We do not want junk from a flea market- Please- leave it alone and preserve the integrity of the market.

Thank you.

Drs. Deborah and Steven Hendlin
Irvine Terrace

From: Garrett, Errica
Sent: April 14, 2025 8:08 AM
To: City Clerk's Office
Subject: FW: Farmers market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Keri Rokos <[email protected]>
Sent: April 13, 2025 11:35 AM
To: Dept - City Council <[email protected]> Subject: Farmers market

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Dear City Council,

Warmly,
Keri Rokos, Partner

GEN ART
Fashion • Art • Film + Cultural Agency since 1993

Journey with Us
@genart
(323) 818 7000

NYC: The Dom, 287 Park Ave S 10010
LA: Vanguard, 8060 Melrose Ave 90046
OC: 2830 2nd Ave Corona Del Mar 92625

From: Garrett, Errica
Sent: April 14, 2025 8:08 AM
To: City Clerk's Office
Subject: FW: Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Jacqueline Schorr <[email protected]>
Sent: April 13, 2025 12:15 PM
To: Dept - City Council <[email protected]> Subject: Farmers Market

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Dear City Council,

I fully support a refresh on our Farmers Market! Thank you for all your hardwork and dedication to our city!

Jacqueline Schorr

Sent from my iPhone

From: Garrett, Errica
Sent: April 14, 2025 8:09 AM
To: City Clerk's Office
Subject: FW: Farmers market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: INNA ALTERMAN <[email protected]>
Sent: April 13, 2025 6:04 PM
To: Dept - City Council <[email protected]> Subject: Farmers market

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Hello

As residents and weekly customers of the CDM farmers market we strongly request that you leave the farmers alone. I assure you that a swap meet in this area will be a total flop. The farmers market is a great community builder and a wonderful saturday morning that we look forward to every week. The farmers are all hard working and very good people.

Thank you

Inna Alterman
702-400-7116
Sent from my iPhone
From: Garrett, Errica
Sent: April 14, 2025 8:09 AM
To: City Clerk's Office
Subject: FW: Please don’t change the farmers market in CDM

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Gale Edelberg <[email protected]>
Sent: April 13, 2025 9:36 PM
To: Dept - City Council <[email protected]> Subject: Please don’t change the farmers market in CDM

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Every Saturday, my husband and I shop at the Corona Del Mar Farmers Market. For us, it’s all about the amazingly fresh produce, the finest honey, eggs and more. We certainly would not benefit from changing vendors to include sellers of used clothing and books or food trucks and crafts. Please - leave the market alone. It’s great just as it is.

Gale Edelberg and Robert Butnik
Sent from my iPad
From: Garrett, Errica
Sent: April 14, 2025 10:27 AM
To: City Clerk's Office
Subject: FW: Public Comments - CdM Farmers Market Staff Report

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Craig S. <[email protected]>
Sent: April 14, 2025 10:23 AM
To: Dept - City Council <[email protected]> Cc: [email protected]
Subject: Public Comments - CdM Farmers Market Staff Report

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

To NB City Council:

As a long time (23 year) resident of CDM I am writing to express my strong desire to keep the existing vendor management at the CDM Farmer’s Market. CDM residents are very happy with the status quo. The plan by the proposed new vendor (Heritage Farmers Market) to attract more shoppers and add "family-focused entertainment (cooking demonstrations, kids crafts, music)" is not viable. There is not enough space for additional “entertainment” and will create additional traffic, noise, and disruption for the residents that live nearby the market (in addition to the current traffic and noise). As residents and taxpayers of CDM that visit and live near the Farmer’s Market, the increased traffic, noise, and trash should be taken into consideration.

The traffic at the current location (Marguerite/Bayside) is already extremely congested on the weekends as Marguerite feeds both Farmer’s Market and beach traffic. There is no dedicated parking for the market with very limited street parking. It is very difficult to find a parking space now during the Farmer’s Market. It cannot accommodate additional visitors in our small town.

In addition, the desire to add other vendors is not necessary. The current market is very popular in the area and has a great selection of food, flowers, and other items. I urge the council to keep the current vendor at the CDM Farmer’s Market.

Regards,

Alicia F.

Bayside Drive, Corona Del Mar

From: Garrett, Errica
Sent: April 14, 2025 11:11 AM
To: City Clerk's Office
Subject: FW: parking at the CDM farmers market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Nancy Mullis <[email protected]>
Sent: April 14, 2025 11:09 AM
To: Dept - City Council <[email protected]> Subject: parking at the CDM farmers market

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Dear City Council,

I read the NB Friday email, which included the agenda for the meeting on the 15th, and Heritage selected to be the opposing bid to the current manager. Those of us who love the market are happy with the way it is. Heritage wants to bring in prepared food, periodic entertainment, more crafts.

Anyone who wants that sort of thing can go to the market at Mariners Church.

The locals that have been asked about their feelings the past few weeks, have signed petitions, and want the market to stay as it is. There is a huge concern for the City of NB and that is traffic and parking.

There is very limited parking on Bayside, and as it is now, the vendors can have their trucks and vehicles behind them in the market.

If all the vendors (and some have big vans) have to park outside the blacktop, where will the customers park? Rite Aid parking is for the drug store.

In my opinion, this is taking a wonderful market, loved by the locals, and changing it to a mini Mariners market. I live much closer to Mariners than the CDM market, since moving in 2013 to near the Port Streets. I much prefer to drive further to the CDM market .

It would be much better if the Council could find another area in NB to put Hertiage, not at crowded Bayside and Marguerite.

Thank you for your attention,
Nancy Mullis
2743 Hillview Drive

From: Garrett, Errica
Sent: April 14, 2025 12:31 PM
To: City Clerk's Office
Subject: FW: CDM Farmers Market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Toni Solow <[email protected]>
Sent: April 14, 2025 12:28 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market

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I have been a resident of Corona del Mar for 38 years. I have raised two children here. I have seen the village grow and change in many positive ways. One of the ways which keeps us a village and preserves our feelings of community is our weekly farmers market. This is a part of our Saturday morning routine - not just a stroll to the market to get our fresh flowers and produce, mix and greet our neighbors and see old friends but a routine which includes a stop for coffee, a visit to the hardware store or the toy store and to feel like we truly live in a small town where we know our merchants and vendors and are happy to support small businesses. WE DO NOT WANT FOOD TRUCKS.. WE DO NOT WANT A MINI SWAP MEET.

This is not who we are or who we want to be. Please do not allow this to happen.

Toni Solow
702 Heliotrope
From: Garrett, Errica
Sent: April 14, 2025 1:55 PM
To: City Clerk's Office
Subject: FW: CDM Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Penny Resos <[email protected]>
Sent: April 14, 2025 1:16 PM
To: Dept - City Council <[email protected]> Subject: Fwd: CDM Farmers Market

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To City Council Members,

Please reconsider letting professional vendors with food trucks and merchandise displace/kick out our amazing Saturday farmers market. The CDM Farmers Market is a tradition in our wonderful town. A petition with almost 500 signers signed against this.

Please listen to the residents of CDM on this matter.

Thank you for your time,
Penny Resos
Flower Streets

From: Garrett, Errica
Sent: April 14, 2025 1:55 PM
To: City Clerk's Office
Subject: FW: Corona Del Mar Farmer's Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: carole geronsin <[email protected]>
Sent: April 14, 2025 1:25 PM
To: Dept - City Council <[email protected]> Subject: Corona Del Mar Farmer's Market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

I am writing this email and am requesting permission to speak at the council meeting tomorrow and will be saying what I am emailing to you but I wanted you to have it in writing. I will also be bringing some more petitions that have been signed by residents requesting to keep the market as it currently is.

My name is Carole Geronsin, an active real estate agent for over 40 years, and resident of Corona del Mar. I am a long time attendee of our certified farmer’s market along with so very many others who not only look to purchase our food and flowers, but see our friends and neighbors and chat with the vendors we have come to know. Young families with their children along with the elderly make their way there every Saturday. It was not until two weeks ago when I was made aware the city council was proposing a change to a large inland empire company, the Heritage Group, to take over and change our market. In researching, I come to find out that since August of 2024, you have been looking for alternative operators. Where is the customer involvement? When do you enlist the residents point of view? Even as of this last Saturday, so many had no idea of the possible change. I have with me more signed petitions to retain the market as it is, which should now total to over 1000 signatures. This market has been here now for nearly three decades. Corona del Mar is a very special place. No apartments, Home Depot, Target, etc., just a quiet beautiful residential community and our market is a reflection of that. No one gets on a plane on the east coast and says they are coming to Corona del Mar. They say Newport Beach. I had so many people tell me if they wanted a larger, more diverse, farmer’s market, they would go to Mariners, UCI, or the Pier. Janet Toronski and Vince Rice are two people who drive from Laguna each Saturday, specifically to come to this market due to the size and quality of the produce. They, as others, want only food and flowers. Thank you, Mayor Stapleton, for coming to visit

the other Saturday, as you stated you have never been there. How many of you have visited our market, and also have you visited a market operated by Heritage? I would think decisions are to be made out of knowledge. In real estate I see homes with beautiful photographs, but then upon visiting see the deficiencies of the home. I am asking you to hold off on any change at this time. Let residents be a part of the decision making process. We are the ones who live and shop here. We want to be part of the review process. So please take no action at this time and see what can be done to work with the current operator. One last detail, expansion would create a parking nightmare . Thank you so much for your time. It is greatly appreciated.

Kind regards,

Carole Geronsin

PARTNER

Berkshire Hathaway HomeServices
California Properties
[email protected]
714.602.3557 Office
714.501.2218 Cell
CA BRE 00604118
www.TheGeronsins.com
Over 2 Billion in Sales

Independently owned and operated.

Stay connected with The Geronsins on:

JG~RONSINS
From: Garrett, Errica
Sent: April 14, 2025 2:21 PM
To: City Clerk's Office
Subject: FW: Farmer Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Katie Coffey <[email protected]>
Sent: April 14, 2025 2:20 PM
To: Dept - City Council <[email protected]> Subject: Farmer Market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

To Whom it May Concern,

I believe it is i the best interest of our little town to update and refresh the farmers market. A farmers market if really done well, can bring amazing produce to the neighborhood and show our support for small businesses within the community. This is a win-win investment for all.

Thank You,
Katie Coffey

From: Garrett, Errica
Sent: April 14, 2025 2:36 PM
To: City Clerk's Office
Subject: FW: Cdm farmers market

Errica Garrett
Administrative Assistant to the Mayor and City Council City Manager’s Office Office: 949-644-3004

100 Civic Center Drive
Newport Beach, CA 92660

-----Original Message-----
From: Shannon Cowan <[email protected]>
Sent: April 14, 2025 2:24 PM
To: Dept - City Council <[email protected]> Subject: Cdm farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Hello,
I’m writing in regards to our Cdm farmers market. My family and I love attending but we wish that there were more vendors and possibly even live music or fresh hot food as well. Weekend markets with local produce are such a staple in the community and I feel as though this market could be much better.

Thank you for your time,
Shannon Cowan

From: Garrett, Errica
Sent: April 14, 2025 2:36 PM
To: City Clerk's Office
Subject: FW: CDM Farmer's Market Refresh

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Allison Norton Rolfes <[email protected]> Sent: April 14, 2025 2:27 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmer's Market Refresh

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Hi there,

I've been talking with friends about the movement to refresh the CDM Farmer's Market and I feel strongly that there is potential to reconfigure it to hold more vendors and for it to be a wonderful neighborhood gathering hub, not just for families and shoppers to find produce and groceries, but also to enjoy additional attractions like hot food and music. I stand with those hoping to see this refresh happen in the near future!

---

allison norton rolfes
founder: anr creative group
m. 602.332.2554
( UJIII I i..AOU~
From: Garrett, Errica
Sent: April 14, 2025 2:36 PM
To: City Clerk's Office
Subject: FW: CDM Farmers Market Refresh

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Tania Aldaddah <[email protected]>
Sent: April 14, 2025 2:29 PM
To: Dept - City Council <[email protected]> Subject: CDM Farmers Market Refresh

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

Dear City Council,

Best regards,

Tania Aldaddah

From: Garrett, Errica
Sent: April 14, 2025 3:08 PM
To: City Clerk's Office
Subject: FW: CDM Farmers Market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Marcia Silva <[email protected]>
Sent: April 14, 2025 3:08 PM
To: Dept - City Council <[email protected]> Subject: Fwd: CDM Farmers Market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

---------- Forwarded message ---------
From: Marcia Silva <[email protected]>
Date: Mon, Apr 14, 2025 at 3:03 PM
Subject: CDM Farmers Market
To: <[email protected]>

I'm was very excited to hear that there may be some changes coming to the Corona del Mar Farmers Market.

The Farmers Market fosters such a sense of community for us. We see people shopping for healthy food with their family and friends. They engage in conversations with the vendors and others around them. It's just such a cheerful place for people to come together.

Thank you for supporting any improvements in our community.

Marcia Silva
From: Garrett, Errica
Sent: April 14, 2025 3:12 PM
To: City Clerk's Office
Subject: FW: CDM farmers market

Errica Garrett
Administrative Assistant to the
Mayor and City Council
City Manager’s Office
Office: 949-644-3004
100 Civic Center Drive
Newport Beach, CA 92660

From: Mason El Hage <[email protected]>
Sent: April 14, 2025 3:11 PM
To: Dept - City Council <[email protected]> Subject: CDM farmers market

[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe. Report phish using the Phish Alert Button above.

For support of the CDM farmers market refresh. Would love to see a refresh and thanks for enhancing the community.

Thank you
Mason El Hage
Sent from my iPad

Newport Beach City CouncilApril 15, 2025

Newport Beach City Council
April 15, 2025