Cities Index.
Attachment B – VNB Leisure Marketing (TOT) FY 2026 Budget

Newport Beach City Council
June 24, 2025

Document
Attachment B – VNB Leisure Marketing (TOT) FY 2026 Budget
Meeting
June 24, 2025
Body
Newport Beach City Council
Original file
1.5 MB
Text extracted from the city's file for reading and search. Open the original on newportbeach.legistar1.com. That file is the official record.

FY 2026
6/30/2026
Proposed Budget
Operating Revenue
Revenue
4 1001 - TOT Income 7,306,081.00
Total Revenue 7,306,081.00
Other Income
46001 - Interest Income 25,000.00
46004 - Miscellaneous Income 7,500.00
Total Other Income 32,500.00
Total Operating Revenue 7,338,581.00
Expenses
Salary and Wages
61010 - Salaries and Wages 1,295,000.00
61015 - Bonuses and Commissions 140,000.00
61020 - Auto Allowance 18,450.00
61030 - Payroll Tax Expenses 115,000.00
61040 - Accrued PTO Expense 15,000.00
Total Salary and Wages 1,583,450.00
Benefits
61110 - Medical Insurance 121,000.00
61115 - Benefit Administrative Fees 360.00
61120 - Dental Insurance 6,200.00
61125 - Vision Insurance 1,300.00
61130 - Life and Disability 15,500.00
61140 - Retirement Plan (401k) 110,750.00
61145 - Deferred Annuity 25,000.00
61150 - Flexible Spending Plan 1,750.00
61160 - Employee Engagement Benefit 16,750.00
Total Benefits 298,610.00
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2
026 Budget

ATTACHMENT B
22-19
FY 2026
6/30/2026
Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2026 Budget
General and Administrative Expenses
Operating Expenses
64100 - Office Supplies 8,000.00
64101 - Kitchen Supplies 4,650.00
64110 - Office Equipment Leases 2,870.00
64115 - Office Equipment (non-deprec) 9,000.00
64120 - Equipment Repairs & Maintenance 19,698.00
64125 - Computer Software (non-deprec) 37,015.00
64130 - Voice and Data - Office 10,440.00
64135 - Telephone - Mobile 20,460.00
64140 - Postage 660.00
64145 - Shipping Charges 2,400.00
64150 - Bank Fees 2,200.00
64160 - Membership Dues 48,850.00
64165 - Subscriptions 3,500.00
64170 - Team Meetings 24,000.00
64175 - Governance Meeting Expenses 22,500.00
64180 - Education 41,087.00
64190 - Business Licensing and Fees 750.00
64300 - Depreciation Expense 54,200.00
64600 - Business Meals/Entertainment 7,000.00
Total Operating Expenses 319,280.00
Office Lease and Expenses
62100 - Office Lease 187,248.00
62110 - Office Repairs and Maintenance 3,780.00
62120 - Offsite Storage 9,030.00
Total Office Lease and Expenses 200,058.00
Insurance
63100 - General Liability Insurance 2,185.00
63200 - Workers Compensation Insurance 6,300.00
63300 - Board of Directors Insurance 3,800.00
22-20
FY 2026
6/30/2026
Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2026 Budget
63400 - Professional Liability Insurance 7,100.00
63500 - Crime Liability Insurance 2,500.00
Total Insurance 21,885.00
Professional Fees
64205 - Payroll Processing Service 6,120.00
64206 - Independent Contractors 80,000.00
64201 - Audit Fees 35,000.00
64202 - Tax Preparation Fees 6,000.00
64204 - Legal Fees 3,000.00
Total Professional Fees 130,120.00
Travel Expenses
65100 - Airfare 5,050.00
65200 - Accommodations 12,350.00
65300 - Meals 6,500.00
65400 - Transportation Costs 1,500.00
65405 - Mileage ($0.70/mile 2025) 750.00
65500 - Other Travel Costs 500.00
Total Travel Expenses 26,650.00
Total General and Administrative 697,993.00
Advertising Expenses
66101 - Advertising 1,610,177.12
66121 - Promotional Gift Cards 1,000.00
66202 - Creative Production 439,000.00
67101 - Research 268,932.67
Total Advertising Expenses 2,319,109.79
Marketing Expenses
Community Relations
67105 - Awards 2,000.00
67107 - Promotional Items 72,400.00
22-21
FY 2026
6/30/2026
Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2026 Budget
67111 - Community Partnerships 112,500.00
Total Community Relations 186,900.00
Event Marketing
67103 - Community Partner Events 457,000.00
67102 - Christmas Boat Parade 193,000.00
Total Event Marketing 650,000.00
Marketing Collateral
67309 - Business Plan 18,000.00
67311 - Collateral Production Expenses 25,000.00
Total Marketing Collateral 43,000.00
Digital Marketing
67501 - Social Media 156,000.00
67502 - Website Maintenance 29,871.00
67503 - SEO/SEM 49,200.00
66211 - CRM Maintenance & Platform Subscriptions 15,284.00 Total Digital Marketing 250,355.00
Communications/Public Relations
67601 - PR Agency/Tracking/Copywriting 217,138.00
67602 - Media FAM Tours 60,000.00
67607 - Media Relations 20,000.00
67608 - Media Missions 30,000.00
Total Communications/Public Relations 327,138.00
Total Marketing Expenses 1,457,393.00
International Marketing Initiatives
67401 - International Brand Activations 200,000.00
67402 - International FAM Tours 15,000.00
67405 - International Airfare 33,000.00
67406 - International Accommodations 50,000.00
67407 - International Meals 3,500.00
67408 - International Transportation Costs 5,000.00
22-22
FY 2026
6/30/2026
Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
F
Y2026 Budget
67409 - International Other Travel Costs 3,000.00
67410 - International Business Meals/Entertainment 4,000.00 67411 - International Promotional Items 3,000.00
67412 - International Brand Events 565,525.21
Total International Marketing Initiatives 882,025.21
Sponsorships
66232 - Hosted Industry Events 100,000.00
Total Sponsorships 100,000.00
Total Expenses 7,338,581.00
Net Income -
22-23

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