FY 2025
VISIT NEWPORT BEACH, INC.
LEISURE MARKETING (TOT)
J U L Y 1 , 2 0 2 4 — J U N E 3 0 , 2 0 2 5
ATTACHMENT C
22-20
ourism remains a cornerstone of the Newport Beach economy, fueling employment growth, income generation, and infrastructure enhancement.
The influx in quality visitors translates into substantial spending across various sectors, including hotels, restaurants, attractions, retail, and local businesses, making tourism a vital driver of economic development.
As Visit Newport Beach tackles new opportunities in leisure marketing, we are focused on boosting visitor spending by highlighting the luxury renaissance in our hotel, resort, and retail product, while promoting and marketing our visitor-serving partner businesses, local investors, and residents who contribute to revitalizing our destination appeal and enhancing our performance as destination marketers in the coming years.
Our approach involves leveraging the full spectrum of marketing initiatives to achieve these objectives. Through integrated efforts across marketing, communications, advertising, digital platforms and media relations, we aim to nurture relationships that keep Newport Beach aligned with emerging travel trends. Our goal is to drive incremental visitation and spending to Newport Beach, ensuring our city remains a top choice for travelers.
The cross-functional team at Visit Newport Beach has developed an integrated business plan specifically tailored for the leisure traveler customer segment. This plan sets quantifiable objectives, implements strategies designed to achieve those objectives through innovative marketing, and outlines tactics that support overarching strategies. By harnessing the collective resources and expertise of our marketing team, we are poised to deliver impactful results and solidify Newport Beach’s position as a premier travel destination.
TOTAL PR/MEDIA
PLACEMENTS
1.1K
TOTAL WEBSITE
SESSIONS
TOTAL AD
IMPRESSIONS
132M 1.3M
TOTAL SOCIAL MEDIA
FOLLOWERS
316K
VISIT NEWPORT BEACH, INC. (TOT)
TOTAL AD
CLICKS
916K
FY2025 YTD ACHIEVED AS OF 4/30/25
22-21
$17.4M
23M 280K
60K 130M
151M
$17.4M
ECONOMIC
IMPACT
JUNE 20 - AUGUST 18
22-22
$17.4M
26M 178K
2M 226K
128M
$17M
ECONOMIC
IMPACT
AUGUST 19 – NOVEMBER 1
22-23
$17.4M
26M 48K
1.4M 613K
567M
$8.9M
ECONOMIC
IMPACT
NOVEMBER 15 - JANUARY 3
22-24
$17.4M
14M 15K
1.3M 214K
2.7M
$6.9M
ECONOMIC
IMPACT
JANUARY 6 – MARCH 2
(PAUSED FROM JAN.17-FEB.17 DUE TO FIRES)
22-25
MARCH 3 - AUGUST 31
Campaign is still underway, so
metrics won’t be received until
September 2025.
22-26