Attachment B
Visit Newport Beach, Inc. Leisure Marketing (TOT) FY 2027 and 2028 Budget FY 2027 FY 2028
6/30/2027 6/30/2028
Proposed Budget Proposed Budget
Operating Revenue
Revenue
41001 - TOT Income 7,100,000.00 7,277,500.00
41031 - Advertising Income 149,000.00 -
Total Revenue 7,249,000.00 7,277,500.00
Other Income
46001 - Interest Income 35,000.00 30,000.00 46004 - Miscellaneous Income 119,500.00 120,000.00 Total Other Income 154,500.00 150,000.00
Total Operating Revenue 7,403,500.00 7,427,500.00
Expenses
Salary and Wages
61010 - Salaries and Wages 1,405,000.00 1,465,000.00 61015 - Bonuses and Commissions 160,000.00 170,000.00 61020 - Auto Allowance 20,500.00 21,000.00
61030 - Payroll Tax Expenses 107,500.00 108,000.00 61040 - Accrued PTO Expense 25,000.00 28,000.00 Total Salary and Wages 1,718,000.00 1,792,000.00
Benefits
61110 - Medical Insurance 138,000.00 145,000.00 61115 - Benefit Administrative Fees 240.00 280.00 61120 - Dental Insurance 7,200.00 7,488.00 61125 - Vision Insurance 1,400.00 1,456.00 61130 - Life and Disability 16,500.00 17,160.00 61140 - Retirement Plan (401k) 125,500.00 130,000.00 61145 - Deferred Annuity 25,000.00 25,000.00 61150 - Flexible Spending Plan 1,000.00 1,000.00 61160 - Employee Engagement Benefit 22,500.00 24,000.00 Total Benefits 337,340.00 351,384.00
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2027 & FY2028 Budgets
FY 2027 FY 2028
6/30/2027 6/30/2028
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2027 & FY2028 Budgets
General and Administrative Expenses
Operating Expenses
64100 - Office Supplies 8,500.00 8,670.00 64101 - Kitchen Supplies 4,650.00 4,743.00 64110 - Office Equipment Leases 3,560.00 3,635.00 64115 - Office Equipment (non-deprec) 9,000.00 9,180.00 64120 - Equipment Repairs & Maintenance 16,128.00 16,450.00 64125 - Computer Software (non-deprec) 42,802.00 43,655.00 64130 - Voice and Data - Office 10,128.00 10,330.00 64135 - Telephone - Mobile 21,420.00 21,850.00 64140 - Postage 660.00 375.00
64145 - Shipping Charges 2,075.00 2,100.00 64150 - Bank Fees 2,640.00 2,650.00
64160 - Membership Dues 47,675.00 47,750.00 64165 - Subscriptions 3,600.00 3,800.00
64170 - Team Meetings 29,500.00 30,000.00
64175 - Governance Meeting Expenses 21,500.00 21,500.00 64180 - Education 35,794.00 36,500.00
64190 - Business Licensing and Fees 1,200.00 1,225.00 64300 - Depreciation Expense 56,000.00 57,100.00 64600 - Business Meals/Entertainment 6,000.00 6,100.00 Total Operating Expenses 322,832.00 327,613.00
Office Lease and Expenses
62100 - Office Lease 193,332.00 205,000.00
62110 - Office Repairs and Maintenance 4,500.00 4,700.00 62120 - Offsite Storage 7,950.00 8,100.00 Total Office Lease and Expenses 205,782.00 217,800.00 Insurance
63100 - General Liability Insurance 2,394.00 2,750.00 63200 - Workers Compensation Insurance 6,300.00 6,550.00 63300 - Board of Directors Insurance 4,200.00 4,550.00 FY 2027 FY 2028
6/30/2027 6/30/2028
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2027 & FY2028 Budgets
63400 - Professional Liability Insurance 10,500.00 11,250.00 63500 - Crime Liability Insurance 2,600.00 2,800.00 Total Insurance 25,994.00 27,900.00
Professional Fees
64205 - Payroll Processing Service 6,500.00 6,650.00 64206 - Independent Contractors 100,000.00 25,000.00 64201 - Audit Fees 40,000.00 35,000.00
64202 - Tax Preparation Fees 10,500.00 10,000.00 64204 - Legal Fees 22,000.00 10,000.00
Total Professional Fees 179,000.00 86,650.00
Travel Expenses
65100 - Airfare 5,500.00 6,000.00
65200 - Accommodations 12,000.00 12,500.00
65300 - Meals 7,000.00 7,000.00
65400 - Transportation Costs 2,000.00 2,000.00 65405 - Mileage ($0.70/mile 2025) 750.00 800.00 65500 - Other Travel Costs 500.00 500.00 Total Travel Expenses 27,750.00 28,800.00
Total General and Administrative 761,358.00 688,763.00 Advertising Expenses
66101 - Advertising 1,410,391.00 1,445,000.00
66103 - Brand Activation 413,741.00 100,000.00 66202 - Creative Production 310,000.00 300,000.00 66205 - Photography / Video Shoots / Production 5,66 5.00 - 67101 - Research 324,000.00 325,000.00
Total Advertising Expenses 2,463,797.00 2,170,000.00 Marketing Expenses
Community Relations
67105 - Awards 8,460.00 8,500.00
67107 - Promotional Items 80,350.00 80,000.00 FY 2027 FY 2028
6/30/2027 6/30/2028
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2027 & FY2028 Budgets
67108 - Company-Sponsored Events 75,000.00 50,000.00 67111 - Community Partnerships 37,500.00 40,000.00 Total Community Relations 201,310.00 178,500.00 Event Marketing
67103 - Community Partner Events 749,532.00 650,000.00 67102 - Christmas Boat Parade 180,170.00 182,000.00 Total Event Marketing 929,702.00 832,000.00
Marketing Collateral
67309 - Business Plan 10,000.00 10,000.00
67311 - Collateral Production Expenses 25,000.00 25,000.00 Total Marketing Collateral 35,000.00 35,000.00 Digital Marketing
67501 - Social Media 174,800.00 170,000.00
67502 - Website Maintenance 60,119.00 61,000.00 67503 - SEO/SEM 70,200.00 70,500.00
66211 - CRM Maintenance & Platform Subscriptions 15, 284.00 15,500.00 Total Digital Marketing 320,403.00 317,000.00
Communications/Public Relations
67601 - PR Agency/Tracking/Copywriting 26,200.00 25,000.00 67602 - Media FAM Tours 68,000.00 70,000.00 67607 - Media Relations 10,200.00 10,500.00 67608 - Media Missions 20,990.00 21,000.00
Total Communications/Public Relations 125,390.00 126,500.00 Total Marketing Expenses 1,611,805.00 1,489,000.00
International Marketing Initiatives
67401 - International Brand Activations 50,000.00 50,000.00 67402 - International FAM Tours 15,000.00 15,343.00 67405 - International Airfare 35,000.00 36,750.00 67406 - International Accommodations 45,000.00 47,250.00 67407 - International Meals 7,000.00 7,350.00 FY 2027 FY 2028
6/30/2027 6/30/2028
Proposed Budget Proposed Budget
Visit Newport Beach, Inc. Leisure Marketing (TOT)
FY2027 & FY2028 Budgets
67408 - International Transportation Costs 4,000.00 4,200.00 67409 - International Other Travel Costs 2,000.00 2,100.00 67410 - International Business Meals/Entertainment 2 00.00 210.00 67411 - International Promotional Items 3,000.00 3,150.00 67412 - International Brand Events 750,000.00 770,000.00 Total International Marketing Initiatives 911,200.00 936,353.00 Total Expenses 7,803,500.00 7,427,500.00
Utilization of Carryover Cash (not reserve funds) 40 0,000.00 Net Income - -