Attachment C
Visit Newport Beach, Inc. Performance Standards Report
FY 2026
VISIT NEWPORT BEACH, INC.
LEISURE MARKETING (TOT)
Performance
STANDARDS REPORT
JULY 1 , 2025 — JUNE 30, 2026
isit Newport Beach remains committed to delivering
measurable results that strengthen Newport Beach's economy, enhance the destination's reputation, and support the
businesses and residents who benefit from a thriving visitor industry. Through strategic investments in marketing,
communications, public relations, digital engagement, and partnership initiatives, the organization works to attract high- value visitors whose spending contributes to the City's economic vitality.
This Performance Standards Report provides a comprehensive summary of the programs, campaigns, and initiatives executed during the reporting period, along with the performance metrics used to evaluate their effectiveness. The report highlights key achievements across paid, earned, owned, and shared media channels and demonstrates how Visit Newport Beach leveraged its resources to maximize destination visibility, drive visitation, and generate economic impact.
By maintaining a disciplined, data-informed approach and continually optimizing strategies in response to changing market conditions, Visit Newport Beach continues to position Newport Beach as one of the nation's premier coastal destinations while delivering meaningful value to the City, tourism industry partners, and the broader community.
TOTAL PR/ MEDIA
PLACEMENTS
1.6K
TOTAL WEBSITE
SESSIONS
TOTAL AD
IMPRESSIONS
192M
1.6M
TOTAL SOCIAL MEDIA
FOLLOWERS
372K
VISIT NEWPORT BEACH, INC. (TOT)
TOTAL AD
CLICKS
434K
FY2026 YTD ACHIEVED AS OF 4/30/26
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