City Council Agenda Report
February 6, 2024
TO: Honorable City Council
FROM: Jesus M. Gomez, City Manager
BY: Allan Perdomo, Director of Recreation and Park Services SUBJECT: NORWALK 5K RUN SPECIAL EVENT UPDATE
Background:
The City Council approved adding and creating a city-operated 5K run special event for Fiscal Year 2023/24. The primary goal of the 5K run is to encourage and foster health and wellness within the City of Norwalk. This first-of-its-kind event will be open to all ages and skill levels.
Residents, from beginners to professionals, are invited to bring their families and friends.
The Recreation and Park Services Department (RPSD) is responsible for managing and coordinating all citywide events. After evaluating the department's event calendar, neighboring running events, and many other logistical factors, the department has determined Sunday, June 2, 2024, as the best date for the event. Table 1 below provides the dates of local municipal- operating 5K runs.
Table 1: 2024 5K Schedule of Local Municipalities
City 2024 5K Race Date
Bell Sunday, May 5
Bell Gardens Saturday, May 9
Commerce Saturday, November 23
Downey Saturday, February 24**
Huntington Park Saturday, April 6*
Lakewood Saturday, March 2
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1 Lynwood Saturday, May 1
Montebello Sunday, October 8*
Norwalk Sunday, June 2
Santa Fe Springs Saturday, March 9
South Gate Saturday, May 11
Whittier Saturday, October 26*
* Date is an estimate based on the 2023 event date.
** Manages the Downey Unified Districts TLC Family Resource Center Run event logistics.
Table 2: Race Details
Race Spots Available Distance in Miles Start Time
5K 2,000 3.12 8:30 a.m.
Children’s 1K Dash
Age: 4-12 500 0.62 8:00 a.m.
Race Course
RPSD is still evaluating and finalizing the racecourse. The final racecourse will be released when the final event flier is published on Friday, February 23, 2024.
Fiscal Impact:
The Recreation and Park Services Department has an allocated budget of $93,000 for Fiscal Year 2023/24 for the Norwalk 5K Run. The event will intake revenue per runner registration and event sponsorships. The fee schedule allows an early bird rate to encourage early registration to establish traction and a grassroots approach toward promoting the event. The department has created a robust sponsorship package detailing all the benefits for potential event sponsors.
Table 3: Registration and Fee Schedule
Race Early Bird
(February 7-March 31)
Regular
(April 1-May 10)
Same Day
(June 2)
5K - Adult $25.00 $30.00 $40.00
5K – Youth $15.00 $25.00 $40.00
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1 Age: Under 17
Children’s 1K Dash
Age: 4-12 $15.00 $20.00 $20.00
Registration includes the following:
•Premium Race Shirt
•Participation Medal for all runners
•Chip Timing and running bib
•Race Expo and Packet Pick-up
•Entertainment
•Event Photography
•Kids Fun Zone
Table 4: Sponsorship Opportunities
Category Monetary
Amount Sponsorship Benefits
Champion $2,000
1. Stage Acknowledgment
2. Logo on the race bib
3. Logo on t-shirt
4. Logo on social media
5. Logo on website
6. Logo on community advertisements (banner,
signage, fliers, etc.)
7. Booth space at Exhibitor Expo
Professional $1,500
1. Logo on the race bib
2. Logo on t-shirt
3. Logo on social media
4. Logo on website
5. Logo on community advertisements (banner,
signage, fliers, etc.)
6. Booth space at Exhibitor Expo
Rookie $1,000
1. Logo on t-shirt
2. Logo on social media
3. Logo on website
4. Logo on community advertisements (banner,
signage, fliers, etc.)
5. Booth space at Exhibitor Expo
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February 6, 2024
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1 Trainer $500
1. Logo on the website
2. Logo on community advertisements (banner,
signage, fliers, etc.)
3. Booth space at Exhibitor Expo
Citizens Advised:
N/A
Strategic Plan 2023 Implementation:
The recommended action will further the City’s Strategic Plan Goal Nos. 2.2 – Cultivate Civic Engagement and Participation and 3.1 – Create Dynamic Neighborhoods.
Recommended Action:
Staff recommends City Council Receive and File this report.
Attachments:
1. Save the Date Event Flier
2. Sponsorship Packet