City Council Agenda Report
June 18, 2024
TO: Honorable City Council
FROM: Jesus M. Gomez, City Manager
BY: James C. Parker, Executive Director of Regional Transportation Theresa Clark, Transit Administration Officer
Miguel Garcia, Fleet Maintenance Manager
Janet Welde, Senior Management Analyst
SUBJECT: AGREEMENT – BUS EXTERIOR ADVERTISING PROGRAM FOR NORWALK
TRANSIT SYSTEM
Background:
On March 21, 2024, the City issued a Request for Proposal (RFP) for Exterior Bus Advertising Program Services for Norwalk Transit System (NTS). The advertising program entails management, sales, placement, safe removal, and disposal of exterior advertising on the NTS’ fleet of fixed route buses.
On April 25, 2024, the City received a single proposal from Outfront Media Group, LLC to provide exterior advertising on NTS’ bus fleet. The proposal allocates40% of the monthly revenue derived from various advertisements (i.e. new movies in theaters, consumer products, fast food establishments, etc.) to the City. Historically, revenue sharing of 40% is standard in the transit advertising industry and is identical to the current agreement. Outfront Media Group, LLC is the current vendor of advertising on the exteriors of NTS’ buses.
Fiscal Impact:
The estimated advertising annual revenue will be $35,000 which is included in the Fiscal Year 2024/25 Transportation Department budget.
Citizens Advised:
N/A
City Council June 18, 2024
Agreement – Outfront Media Group, LLC Page No. 2
8 9
2 Strategic Plan 2023 Implementation:
N/A
Recommended Action:
Staff recommends City Council approve an agreement with Outfront Media Group, LLC for Advertising Program Services for a three year term from July 1, 2024 through June 30, 2027, with an option to extend the agreement for two one-year periods; and authorize the City Manager to execute the agreement, and any amendments provided there is funding in the budget and it is within the City Manager’s signing authority, on behalf of the City, in a form approved by the City Attorney.
Attachments:
Campaign Contribution Form