Rules & Legislation Committee
March 17, 2022

Sugar Sweetened Beverage Cards Program ProposalJanuary 05, 2022 Objective:Distribute 2,000 Saba Food Cards to 2,000 residents over two batches(1,000 Summer 2022; 1,000 Fall 2022). Each card will be loaded with $75,and reloaded for a 5 month period. Each resident/family will receive a totalof $375 within 5 months. We will partner with Oakland HeadStart, free food distributionpartners to distribute the cards, and the Sugar Freedom Project to assign cards tofamilies/residents most marginalized (i.e. without access to EDD, Pan-EBT, EBT..etc.) . Eachresident will be registered for a card and will return to pick it up at a distribution site. Cards willbe personalized with recipient name, and milti-lingual program information. Each resident willhave access to an online Saba web platform, and App to activate and track spending. We willmanage monthly notifications of funds to each participant in multiple languages. Residents willbe able to report and receive a stolen or lost card through a 24/7 1800 customer service linelisted on the back of the card, app, and all program materials. Each resident will be able to shopat 20-30 small independent stores across the city of Oakland.Project Timeline:February 2022 - May 2023 (16 monproject)1st 1,000 cards :April 2022- August 20222nd 1,000 cards:November 2022 - May 2023Budget: Item Description Cost 2,000 Saba Food Cards $75/card, reloaded every month for 5 months $750,000 Card Production Fees Program initiation $15,000
Reloadable Card Fees .5% of each load $3,750
Card Distribution 2-3 partners; $10 per card $20,000
Materials Translation,Design & Printing
2,000 program flyers and customized envelopesand supplies $10,000
Insurance Insuring up tp $2mil in food cards $6,800
Milage Managing store banking network $3,000
Occupancy Office rent $6,000
Fiscal Sponsorship 5% Fee $50,000
Staff (Benefits + tax) Distribution process tracking & management,online platform management, data analysis,reloading funds, issuing refunds, managingsub-contracts, updating all store bankinginformation twice during the duration of the grant $135,450
Total 1,000,000