CARES project Report 11/1/2020
1 PROJECT SYNOPSIS Since launching this project we have made progress in delivering a number of the project components, all of which you will find detailed below. Most importantly we have identified 1000 families to receive “Saba’s Food Card;” ordered the first 700 cards (the remaining 300 will be ordered in the coming weeks), successfully enrolled 26 merchants in a merchant restricted card system, hired new project staff, and established a produce ordering system and distribution pattern for 7 corner stores. Our distributor has delivered produce to all 7 stores on a weekly basis and to support long-term sustainability and success, we have facilitated in-depth 1-on-1 trainings on produce sales and maintenance for these stores. We have purchased and delivered energy efficient refrigeration units for participating corner stores. Saba has identified a list of essential grocery items per store, and established a system to discount each product by $1. Lastly, we have designed and printed fliers for 4 corner stores (One Stop, Isler’s, Salam Halal, Campbell Park Stop). We are flyering these neighborhoods this week, and we will produce flyers and other marketing materials for the remaining 3 stores (Q&S Market, Jalisco Market, Two Star). In the next two weeks we will be distributing 700 cards, along with masks and 8oz hand sanitizer. We will also be ordering the remaining 300 cards and distributing them through our partner networks. We will continue our weekly produce deliveries and monitor produce sales and waste logs.
CARES project Report 11/1/2020
2 COMPLETED TASKS o Produce & Grocery Conducted a project orientation and onboarding process for 7 corner stores covering program guidelines and protocols. This included expectations of store owners to: place weekly produce orders (~$100/week); maintain produce section; set up refrigeration unit in an obvious and visible location; complete weekly logs of sales, waste and redeemed coupons; adjust essential grocery prices; champion new products and produce with customers; encourage customers to take program survey; and solicit feedback on product/produce requests.
CARES project Report 11/1/2020
3 We have established a weekly produce distribution system. This included setting up a method for stores to place weekly orders, developing a calendar for order deadlines and delivery dates/times with all stores, curating a weekly produce menu, and providing store owners with invoices and breakdown of wholesale prices. We have conducted one-on-one training sessions with each store owner/manager on: Grocery Sales, Pricing and Maintenance. Along with the corner store owners, we identified a specific list of Essential Grocery Items per store, and agreed on discounting each item by $1 for now. We will be revisiting this subsidy later on in the project to assess the discount amount.
CARES project Report 11/1/2020
4 o Equipment purchases We have purchased five energy efficient refrigeration units, and worked with 3 stores on upgrading their electricity hubs to account for the requirements of this equipment.
CARES project Report 11/1/2020
5 We designed 13 Hand Sanitizer Stations that share information on this project with residents, and have an embedded survey link inviting customers to share ideas, request products and connect with this project. Customers receive $5 off of their produce purchases when completing the survey. Please see Hand Sanitizer Station design: o Marketing We have designed two Feather Flags per corner store (total 7) promoting new produce and discounted groceries. We have designed and printed flyers for four stores: Salam Halal, Campbell Park Stop, One Stop & Isler’s. We plan to start flyering in two neighborhoods in West Oakland this week (the first week of November). (Please see flyers attached below). o Saba Food Cards Saba has successfully set up a rewards card program to be used exclusively in our 26 participating stores. In partnership with the East Oakland Collective, Sugar Freedom Project, Parks & Rec, Head Start, Street Level Health Project, Lighthouse Mosque, Al-Salam Mosque and Corner Store Owners, we have identified 1000 individuals/families to receive Saba’s Food Card (700 first batch, 300 second batch). Through our eligibility identification protocol, we gathered first and
CARES project Report 11/1/2020
6 last name information and will use this data to personalize each card by embossing each cardholder name on the card. We also have addresses of all 1000 individuals and have produced this map to show the reach and equity of card distribution across Oakland. Red Dots = Sugar Freedom Cards Distributed Blue Dots = All other CBOs
CARES project Report 11/1/2020
7 We expect a delivery of the first batch of cards to arrive on Thursday 11/5/2020, and will be placing another order of 300 cards within ten days. We have designed and translated a tri-fold program guide into Spanish and Arabic. This pamphlet gives residents instructions on the use of Saba Food Cards with regards to stores and store locations, eligible products, and card expiration date.
Corner stores in Oakland arecommitted to providingmore access to healthy,affordable produce andgroceries for residents. Yourcard for $250 can be used atANY of the stores listed(please see map).We ask that you use thiscard to purchase fruits,vegetables, groceries, andhousehold products to helpyou during these difficulttimes. Please note the card expires April 30, 2021 Las tiendas de las esquinasen Oakland estáncomprometidas a proveermás acceso a verduras ymandado saludable para losresidentes. Su tarjeta de$250 puede ser utilizada encualquier de las tiendas enesta lista. (Por favor vean elmapa).Nuestra esperanza es queutilicen esta tarjeta paracomprar frutas, vegetales,mandado y productos que lessirvan en estos momentosdifíciles. Por favor noten que latarjeta se vence en Abril 30del 2021. ﻞﻛﻸﻟ ﺔﻴﻜﻨﺒﻟا ﺄﺒﺳ ﺔﻗﺎﻄﺑ ﻲﻠﻣﺎﺤﻟﻲﺘﻟا تﻼﺤﻤﻟﺎﺑ ﺔﻤﺋﺎﻗ هﺬﻫ ، ﻲﺤﺼﻟاﻲﻓ ﺎﻬﻴﻓ ﺔﻗﺎﻄﺒﻟا ماﺪﺨﺘﺳإ نﻮﻌﻴﻄﺘﺴﺗداﻮﻤﻟا ءاﺮﺷ نﻮﻌﻴﻄﺘﺴﺗ .ﺪﻧﻼﻛوأ ﺔﻨﻳﺪﻣءاﺮﺷ ﻊﻨﻤﻳو تاوﺮﻀﺨﻟاو ﺔﻴﺋاﺬﻐﻟانﺎﺧﺪﻟا .ﺔﻴﻟﻮﺤﻜﻟا تﺎﺑوﺮﺸﻤﻟا وأ ﻪﺗﺎﻘﺘﺸﻣو٢٥٠ ﻎﻠﺒﻣ ﲆﻋ ةﺪﺣاﻮﻟا ﺔﻗﺎﻄﺒﻟا يﻮﺘﺤﺗ ﻲﻓ مﻮﻳ ﺮﺧا ﻲﻓ ﺎﻬﺘﻴﺣﻼﺻ ﻲﻬﺘﻨﺗو رﻻود٢٠٢١ نﺎﺴﻴﻧ/ﻞﻳﺮﺑأ ﺮﻬﺷ ﺎﻧرﺎﻌﺷ ﻊﻴﻤﺠﻠﻟ ﻲﺤﺼﻟا ﻞﻛﻷا ﺮﻴﻓﻮﺗ
ﻢﻜﻟ ﺎﻘﻓﻮﻣ ﺎﻈﺣ
Saba Food Card
Stay safe & be well!Saba Grocers Initiative
Tarjeta de Comida
ﻞﻛﻸﻟ ﺔﻴﻜﻨﺒﻟا ﺄﺒﺳ ﺔﻗﺎﻄﺑﻲﺤﺼﻟا
1 - Chapala Market : 5415 International 2 - Mi Ranchito Market : 3326 Foothill 3 - El Ranchito Market : 1536 23rd Ave4 - Supermercado Mi Pueblo : 2838 International blvd5 - Mi Carnal Produce : 1621 28th Ave 6 - Mi Carnal #2 : 2755 Foothill Blvd7 - A&A Produce Market : 2520 Foothill 8 - Gazzali’s Supermarket : 7000 Bancroft 9 - La Raza Market : 6215 International 10 - Better Trade Market : 7838International 11-NorthSide SuperMarket: 4505 Market 12 -82nd Produce : 8201 International 13 -Arrwa Market : 8607 Bancroft Ave14 -FoodTown Market : 6421 International 15 - La Raza Market 1 : 5040 International 16 - Campbell Park : 799 17th St17 - Royal Market : 7615 MacArthur Blvd18 - Salam Halal : 999 7th St19 - Jalisco Market : 9710 Edes Ave20 - 4M Market : 6349 MacArthur Blvd21 - A&M Market : 1774 82nd Ave22 - Q&S Market : 1524 100th Ave23 - One Stop Market : 8400 International 24 - Isler's Liquor : 5285 Foothill Blvd25 - Two Star Market : 2020 MacArthur 26 - ShopRite Supermarket : 5800Bancroft Ave View online/ mirar en línea: http://bit.ly/sabastores
9 12SAMPLE CARD
CARES project Report 11/1/2020
8 Coupon cards of $30 value have been designed and printed. These coupons are valid at 7 corner stores only. Residents can purchase anything at stores EXCEPT Alcohol and Tobacco products. Coupon is translated into Spanish. The Coupon also shares store owner stories on back side. Coupon delivery is expected to arrive on 11/5/20. We have purchased and received 1000 fabric masks to be distributed through our partner networks to 1000 residents. We have also purchased 1000 8oz Hand Sanitizer bottles, to be distributed to 1000 residents along with masks, coupons, and reward cards. $5$5
$1$1$1$1$1$1$1$1$1$1
$5$5
Saba’s $30 Food CardYou can use this card at the following stores. No Alcohol or Tobacco purchases allowedwith this card. Please refer to the back for information on participating stores. Este cupón puede ser utilizada en cualquier de las tiendas en esta lista. (vean el mapa).Para comprar frutas, vegetales, mandado y productos pero NO alcohol ni tabaco.
Experation: 2/28/2021La tarjeta se vence en Febrero 28 del 2021 799 17th St.
999 7th St.
2020 MacArthur Blvd
5285 Foothill Blvd.
8400 E.14th Ave.
1524 100th Ave.9710 Edes Ave
Campbell Park Market
Salam Halal Market
Two Star Market
Isler’s Market
One Stop Market
Q&S Market
Jalisco Market
CARES project Report 11/1/2020
9 TASKS IN PROGRESS o Project Launch Meeting is set for 11/13/20. We are organizing a virtual project launch with the 26 store owners, our CBO’s, and Sugar Freedom Project Resident Leaders. This event will demonstrate to CBOs our distribution protocol, explain Saba Food Card guidelines, as well as the Coupons guidelines. The primary goal of this meeting is to do a final break down of project components to all participating partners: store owners, resident leaders, and CBO’s. o Upcoming milestones: Task Key Dates 11/5/20 11/6/20 11/10/20 11/11/20 11/13/20 11/16/20 700 Cards Arrive x 700 Cards Activated x 700 Cards Distributed to CBO’s x 300 Cards Ordered x Project Launch Meeting x 700 Cards Distributed to Residents x ATTACHMENTS 1- Corner Store Flyers (Isler’s, Campbell Park, Salam Halal) Scope of WorkSchedule A
SSBT Funding 2021City of Oakland
GoalsContinue store transformation processes with 5 cornerstores located across the city of Oakland(4 in East Oakland, 1 in West Oakland). Transitionone corner stores from Tier One program(corner store with viable produce section) to TierTwo (grocery & produce store). EnhanceSaba's production distribution delivery and orderingsystem.
Key ActivitiesDeepen work with 5 corner stores by:●
Marketing (Store branding, online and in community)●
Community engagement (i.e distribute 100 Saba FoodCards, host events)● Enhance weekly produce distribution service and orderingsystem● Store infrastructure upgrade (refrigeration unitsto expand produce sections)● Training for store owners and clerks
Timeline (May-Dec 2021)Activities Months
1 2 3 4 5 6 7 8
1. Weekly produce distribution x x x x x x x x
2. Enhance produce ordering system x x
2. Corner store planning & enrolment x x x
3. Training for store owners/clerks x x x x x
4. Marketing & branding x x x x x
5. Store infrastructure upgrade x x x x
6. Distribute 100 Saba Food Cards x x
7. Project reporting x
1 Saba Grocers Program Budget
Schedule B
May-Dec 2021
Expenses
Personnel FTE Amount
Project Manager 0.33% $25,000
Taxes & Benefits $5,000
Intern 0.25% $5,000
Consultants
Distributor $9,000
Store Owner Coordinator $20,000
Interpertation $1,000
$65,000
Progam
Saba Food Cards $25,000
Store Equipment $80,000
Printing $5,000
$85,000
Total Expenses $175,000
Projected Income $175,000