This document contains confidential trade secrets
City of Oakland
Proposal
August 27, 2020
ATTACHMENT A
IKE is a breakthrough citizen engagement platform that helps cities, BIDs and DMOs communicate with the public, encourage a pedestrian-oriented environment, and tell the story of their city.
Through our ever-expanding series of applications, IKE:
• Drives discovery
• Enables navigation
• Delivers social equity
• Encourages economic development
• Enhances public safety
• Generates revenue
Meet IKE
THE INTERACTIVE SMART CITY KIOSK
Please click to watch video
or visit IKEsmartcity.com
©2020 IKE SMART CITY
2 MOBILITY
IKE encourages exploration of a city by providing
integrated multi-modal wayfinding. The system
displays real-time transit information, route
schedules, mapping, and directions, for bus, rail,
streetcar, and bike/car share services.
The Smart City Hub
The IKE platform delivers valuable smart city services and reinforces a city's brand as a progressive innovator by driving three fundamental requirements of a vibrant, pedestrian-oriented urban downtown with a thriving retail economy.
DISCOVERY
IKE drives discovery through listings of restaurants,
shops, activities, services, and resources.
Listings are detailed, geo-located, and updated in
real time. Inclusion is free for area businesses.
EQUITY
IKE improves access to social services for
residents in need. From listings of area
shelters to information on addiction recovery,
food assistance, and other services, IKE makes
these valuable resources available to all.
©2020 IKE SMART CITY
3 37.5"
Hardware
We invest heavily in the quality of our proprietary design and hardware and deliver a superior product that sets us apart from the competition. IKE is UL certified and guarantees adherence to our partners’ requirements and vision.
16"
9'
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1'
©2020 IKE SMART CITY
4 Modes of Operation
IKE has two modes of operation, allowing for an engaging mix of both interactive and commercial content.
PASSIVE MODE
This is the default mode of operation when a pedestrian has not engaged with IKE’s interactive features. The entire screen is occupied by a 9:16 portrait layout showing an ad loop of city, community, arts, and commercial messaging.
ENGAGED MODE
Once a pedestrian touches IKE’s screen, the interactive user experience is launched. In Engaged Mode, the
application dashboard displays on the bottom two-thirds of the screen, and the ad loop is resized to a 16:9
landscape layout at the top of the screen.
©2020 IKE SMART CITY
5 EAT & DRINK
EAT & DRINK
Drives traffic to
area businesses
with free listings of
restaurants, cafés,
and other dining
establishments.
EVENTS
EVENTS
Highlights city
happenings and
opportunities for
residents and visitors
to participate in local
events.
PHOTO BOOTH
PHOTO BOOTH
Allows pedestrians
to take a selfie that
can be enhanced
with frames, stickers,
and filters.
GET AROUND
GET AROUND
Provides multimodal
wayfinding, and
real-time information
for public transit
including rail, bus,
streetcar, bike, and
car share services.
EXPLORE
EXPLORE
Allows a user to
search the IKE
system using
keywords and
delivers back all
relevant results.
JOB BOARD
JOB BOARD
Provides communities
with easy access
to area job listings
and employment
opportunities.
PARKS & OUTDOOR
PARKS & OUTDOOR
Helps people discover
the best parks, gardens
and outdoor sporting
venues across the city.
SOCIAL SERVICES
SOCIAL SERVICES
Supports underserved
areas with listings of
valuable resources
such as addiction
and recovery centers,
food banks, and family
services.
Suite of Applications
IKE’s suite of applications is designed to deliver value to all constituencies – residents and visitors of all economic means, neighborhood organizations, travel and tourism bureaus, and multiple city agencies. Our software is developed in an agile process, with our city partners joining us at the table to develop new ideas and applications that are then made into reality by our team. ©2020 IKE SMART CITY
6 Suite of Applications
Continued
ARTS & CULTURE
ARTS & CULTURE
Shares all the museums,
theaters, galleries, and
music the city has to offer.
ACTIVITIES
ACTIVITIES
Creates a vibrant and
energetic city with
detailed listings of
attractions, points
of interest, and things
to do.
SAFE SHELTER
SAFE SHELTER
Provides those in need
with locations of homeless
shelters and services.
CIVIC RESOURCES
CIVIC RESOURCES
Makes it easy to get
important things done
with detailed listings of
city, state, and federal
buildings and services.
SURVEY SAYS
Allows the public
to share opinions
by responding to
questions issued
by the City to gain
citizen input on
initiatives and issues.
STAY
Makes it easy to
visit by providing
detailed listings
of hotels, motels,
and other lodging
establishments.
ARCADE
Entertains and
engages pedestrians
with a fun and easy to
use video game.
SHOP
Encourages a thriving
economy with listings of
area shops, and retail
centers at no cost to
local businesses.
SURVEY SAYS STAY ARCADE SHOP
©2020 IKE SMART CITY
7 Get Around
IKE's multimodal trip planning application, Get Around, provides wayfinding, mapping, and comprehensive trip planning tools at a user's fingertips. The functionality in this application is customizable to suit the specific public transit offerings in any city and can integrate with the industry-standard formats of GTFS and GBFS that are provided by many mobility providers that support open data initiatives. IKE can also integrate with custom data feeds if a provider does not support those industry standards.
Get Around improves the urban transit experience and encourages use of shared mobility by allowing users to:
⊲ See locations of Bay Area Rapid Transit (BART) stations with real-time departure, delay, and service alert information
⊲ See locations of the East Bay Bus Rapid Transit (BRT) stops with real-time departure, delay, and service information
⊲ See locations of dockless vehicles like scooters and Bay Wheels bikes ⊲ Plan trips from the kiosk (or another origin) to a destination combining multiple modes of transportation including rail, streetcar, bus, dockless, rideshare such as Uber and Lyft, taxi, personal bike, personal car, and walking (subject to local provider data availability), thereby addressing last-mile travel concerns ⊲ Plan trips based on user preferences around timeframes (leave now, leave at a later time, arrive by a certain time), and other factors such as cost, travel time, wheelchair accessibility, walking distance, and mode availability ⊲ Hand-off trip information planned on the kiosk to mobile devices using SMS or QR Codes to get step-by-step navigation on users preferred mobile navigation app Real-time departures,
delays, and service alerts
Locations of dockless vehicles
Bus stops
GET AROUND
©2020 IKE SMART CITY
8 Directories & Business Listings
Ten of the IKE applications function as Directories designed to display relevant, geo-located business listings such as restaurants and bars for “Eat & Drink,” hotels for “Stay,” and retail businesses for “Shop.” Inclusion in the Directories applications is free for area businesses, organizations, and destinations, providing them with valuable placement and promotion at no cost. Business listings are presented in order of proximity as the kiosks are location-aware.
ACTIVITIES
ARTS & CULTURE
EAT & DRINK
PARKS & OUTDOOR
SOCIAL SERVICES
STAY
CIVIC RESOURCES
SAFE SHELTER
SHOP
JOB BOARD
EAT & DRINK
APPLICATION
Restaurants, Cafes, Pubs,
Coffeehouses
ACTIVITIES
APPLICATION
Attractions, Tours,
Sporting Events
ARTS & CULTURE
APPLICATION
Museums, Galleries,
Theatres, Music
PARKS & OUTDOOR
APPLICATION
Parks, Gardens, Outdoor
Destinations
STAY
APPLICATION
Hotels, Motels, Lodging
SHELTER
APPLICATION
Shelter Locations
JOB BOARD
APPLICATION
Local Employment
Opportunities
SOCIAL SERVICES
APPLICATION
Addition and Recovery,
Food Support,
Family Services
CIVIC RESOURCES
APPLICATION
City, State and Federal
Buildings & Services
SHOP
APPLICATION
Retail Centers,
Shops, Boutiques
DIRECTORY CARDS
Destinations and resources within Directory listings are displayed in Directory Cards that deliver the detailed information a user needs, all in one place. Each Directory Card provides a destination description, contact details, wayfinding information, and available coupons.
When tapped, cards provide more
detailed information
©2020 IKE SMART CITY
9 Serving all Communities Equally
Recognizing the need for cities to provide services to underserved populations, our team has developed proprietary IKE applications to support that objective. From food support, job opportunities and addiction assistance, to listings of safe shelters, IKE provides resources to those without access to technology and acts as a free Wi-Fi hub creating increased connectivity for all citizens.
Food Support, Family
Services, Addiction &
Recovery, Charities
& Giving, Mental Health
Listings of Safe Shelter
Locations & Types
Local Job Listings &
Employment
Opportunities
Law Enforcement,
Financial Aid, &
Municipal ServicesSAFE SHELTER
SOCIAL SERVICES
CIVIC RESOURCES
JOB BOARD
SOCIAL SERVICES APPLICATION
The Social Services application provides listings of resources that support quality of life across all communities. Food support, addiction assistance, mental health facilities, public healthcare, and charitable organizations, among others, are available in one place and are easily accessible through free Wi-Fi.
SAFE SHELTER APPLICATION
This application was created in order to offer resources to the growing homeless population in cities across the U.S. By providing free access to listings of nearby shelters, IKE reaches members of the community who are most in need of help and safety.
JOB BOARD APPLICATION
Finding available job opportunities is difficult for those without connectivity.
This application lists geo-located job openings sorted by type with employment information that can be shared via text or QR code.
CIVIC RESOURCES APPLICATION
Cities offer many valuable civic services and resources to the public and this application was created to provide communities with an easy way to find them.
Municipal buildings and services are listed along with Police departments and Fire stations, among others.
©2020 IKE SMART CITY
10 BALTIMORE, MD | DOWNTOWN PARTNERSHIP
Support for Local Businesses
IKE works closely with business improvement districts (BIDs), chambers of commerce, and cities across the country to actively promote local businesses and tell the story of the city through its dynamic citizen engagement platform.
IKE’s wayfinding applications drive traffic to local establishments at no cost to business owners through detailed directory listings based on proximity to each kiosk. Because of IKE’s unique platform, businesses are not permitted to pay for priority listings which in turn leads to more traffic being directed to local businesses.
Through various initiatives in active markets across the country, IKE has worked to support small businesses during the COVID-19 crises.
For example, in many markets small businesses have been given access to advertisement time on IKE kiosks for free so that they can promote how they are staying in business during the crises.
Emergency Messaging
IKE has been a vital tool for cities to disseminate localized emergency content.
Each IKE is individually programmable, which enables cities to communicate relevant, real-time updates related to emergencies and advisories. Such communications include local and national health emergencies, weather alerts, and others.
TEMPE, AZ | EAT & DRINK APPLICATION
©2020 IKE SMART CITY
11 Revenue Generation for Cities
IKE provides a revenue-generating opportunity at no cost to the city. IKE Smart City will bear 100% of the cost for this project and share a percentage of advertising sales revenue with the City over the life of the agreement.
In order to achieve this revenue share, IKE Smart City proposes the following terms:
⊲ IKE Smart City will enter into a Franchise Agreement with the City of Oakland
⊲ IKE will share 30% of net revenues generated across 50 kiosks over a 20 year term with the City of Oakland
⊲ Oakland’s projected annual revenue will be between
$750,000 and $1,000,000 on average over the 20 year term ⊲ Oakland’s total projected revenue over the 20 year team will be between $15,000,000 and $20,000,000
©2020 IKE SMART CITY
12 CONTRACT ENTITLEMENT
Program Implementation
DEPLOYMENT
IKE Smart City recommends implementing the kiosk program through a Franchise Agreement between IKE and the City of Oakland.
IKE Smart City has successfully worked with several cities, including Berkeley, California, to launch IKE through this contracting structure.
The Franchise Agreement between IKE and the City will establish the following:
⊲ Revenue Share
⊲ Maintenance requirements
⊲ Software management
⊲ Advertising content standards
©2020 IKE SMART CITY
13 IKE will work diligently in partnership with the City of Oakland to entitle the kiosk network and establish a permitting process.
This will include the following:
⊲ Examine and resolve any issues with the sign code
⊲ Develop a mechanism for encroaching in the right of way ⊲ Establish maintenance requirement that enables the city to enforce stringent service level obligations
CONTRACT ENTITLEMENT DEPLOYMENT
Program Implementation
©2020 IKE SMART CITY
14 DELPOYEDDEPLOYMENTCONTRACT ENTITLEMENT
Program Implementation
Once entitled, in partnership with the City of Oakland, IKE will develop a deployment strategy that includes the following:
⊲ Identify and finalize first set of kiosk locations
⊲ Submit permits for first set of kiosks
• Execute established process for permitting
⊲ Hire local contractors to install kiosks
©2020 IKE SMART CITY
15 City of Oakland Proposed Strategic IKE Kiosk Deployment Areas* Downtown Oakland
Lake Merritt-Uptown District / Lakeshore
Chinatown
Jack London
Temescal
Montclair
Fruitvale
MAP KEY
*Additional areas of consideration include Koreatown Northgate and Rockridge. These areas are not outlined in this map. ©2020 IKE SMART CITY
16 IKEsmartcity.com
Mark Thompson
[email protected]
250 N Hartford Ave.
Columbus, OH 43222
(614) 329-1916
Jessica Burton
[email protected]
250 N Hartford Ave.
Columbus, OH 43222
(214) 662-4633
Thank you