CITY OF OAKLAND
CITY HALL • 1 FRANK H. OGAWA PLAZA, 3rd FLOOR • OAKLAND, CALIFORNIA 94612
Office of the Mayor (510) 238-3141 Honorable Libby Schaaf Fax (510) 238-4731
Mayor
April 7, 2022
The Honorable City Council
One Frank H. Ogawa Plaza, Second Floor
Oakland, CA 94612
Dear President Bas and members of the City Council:
Pursuant to City Charter Section 601, the Mayor has reappointed the following persons as members of the following board or commission, subject to City Council confirmation:
Cannabis Regulatory Commission
Taib Alaoui to the Cannabis Regulatory Commission as Council District 3’s Representative for the term of August 1, 2021 to July 31, 2023, filling the seat previously held by Austin Stevenson.
Javier Armas to the Cannabis Regulatory Commission as Council District 1’s Representative for the term of August 1, 2021 to July 31, 2023, filling the seat previously held by Lanese Martin.
Letter of Appointment
Eric Medrano to the Cannabis Regulatory Commission as the Mayor’s Representative for the term of August 1, 2021 to July 31, 2023, filling the seat previously held by Stephanie Floyd-Johnson.
Thank you for your assistance in this matter.
Sincerely,
Libby Schaaf
Mayor
Subm t Date: Mar 30, 2022
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I be eve my 20 years of exper ence as a med ca cannab s pat ent, and years of exper ence work ng n the ega cannab s ndustry, w he p me prov de ns ght and strateg c nput on the ssues cons dered by the Comm ss on. A so, my 15 years work ng n the commerc a nsurance ndustry has prov ded me w th the exper ence to proper y dent fy and m t gate r sk and ab ty, n add t on to prov d ng me exper ence rev ew ng contracts and deta ed nsurance po c es.
Please submit your resume or curriculum vitae. You may upload a document. (A Word format is preferred.) Alternatively, you may paste the text of your resume in the field provided below.
Ta b A aou
Oak and CA 94611
Se f Emp oyed Founder
Ta b_A aou _Resume___1_.docx
Taib Alaoui
Please paste the text of your resume or curriculum vitae below.
TAIB ALAOUI 2056 As omar Dr ve Oak and, CA 94611 (650) 224-5618 t.a aou 81@gma .com www. nked n.com/pub/ta b-a aou /2/634/6a7/ OBJECTIVE: To become a member of the Cannab s Regu atory Comm ss on n order to use my exper ence as a med ca cannab s pat ent, and years of exper ence work ng n the ega cannab s ndustry, to prov de ns ght and strateg c nput on the ssues cons dered by the Comm ss on. EXPERIENCE Marrakech Green – Oak and, CA October 2018 – Present Founder • Prov ded sa es support for 12 sma , oca product manufacturers. • Offered free consu t ng serv ces to a qua f ed Equ ty app cants. • B2B sa es and sourc ng of bu k o and other raw mater a s. • Estab shed re at onsh ps w th over 50 reta d spensar es n the Bay Area. • Prov ded consu t ng support to product manufacturers on product deve opment, market ng, supp y cha n eff c ency, regu at ons, and consumer educat on. • Connected compan es w th nvestors, ra sed $500k. V sta D str but on (Equ ty) – Oak and, CA Apr 2018 – October 2018 Sa es D rector • Wore many hats from sa es to estab sh ng supp y cha n, d str but on, and sa es protoco s to he p get the company off the ground. • Was one of the f rst to se soc a equ ty products n the new ega market. • Estab shed 25 new reta re at onsh ps. • Cons stent y top n sa es month after month. Soc us Insurance Serv ces – San Franc sco, CA December 2013 – June 2017 Ass stant V ce Pres dent Broker • Wrote over $1 m on n new bus ness prem um n my f rst year. • Increased one of our argest reta er’s books of bus ness by 20%. • Appo nted 10 new agenc es. • He ped mp ement and teach staff how to proper y ut ze customer re at onsh p management software (Sa esforce). • Averaged 30 agency v s ts a month, n order to ncrease product on and educate my agency base on our product offer ngs. At as Genera Insurance – San D ego, CA December 2012 – August 2013 Market ng Representat ve • Respons b e for the state of Ca forn a, ncreased subm ss ons 20% over 2012 w th 2 fewer carr ers. • Averaged 105% of month y subm ss on goa s. • Created Sa esforce procedures and workf ows for the market ng department. • Appo nted 195 new reta agenc es and term nated 77 for ack of product on. • Imp emented product on requ rements for ex st ng agenc es and set standards for new agency appo ntments. • Averaged 12 agency v s ts a week n add t on to enterta n ng agency pr nc p es and brokers. • Ut zed L nkedIn and var ous webs tes and soc a med a p atforms to generate agency eads to co d ca and qua fy for an appo ntment. Heffernan Insurance Brokers - Wa nut Creek, CA February 2006 – December 2011 Sa es Manager (January 2009 – December 2011) • Managed a sa es team who cons stent y met sa es quotas. • Hand ed carr er re at onsh ps and new carr er appo ntments for the department. • Day to day support and mentor ng of Producers to he p ncrease new bus ness sa es and meet estab shed goa s and object ves. • Conducted month y, m d-year and annua rev ews. • Rev ewed subm ss ons for quotes to carr ers and proposa s to prospects. • Educated producers on proper se ng techn ques and overcom ng sa es obstac es. • Imp emented and negot ated exc us ve programs w th carr ers for targeted assoc at ons. • Interv ewed potent a sa es cand dates. Commerc a L nes Broker (February 2006 – January 2009) • Bu t book of bus ness to $400K n revenue wh ch corresponded to $3m n annua prem ums. • Exceeded sa es quota by 110% n 2007 and by 125% n 2008. • Cons stent y ranked as one of the top 3 producers n terms of annua revenue generated. • Generated new bus ness opportun t es, pre-qua f ed prospects and c osed bus ness n a quota based pos t on. • Averaged 125 co d ca s per week on new bus ness prospects. • Marketed c ent accounts and negot ated w th nsurance carr ers to prov de the most compet t ve pr c ng and coverage opt ons that f t the respect ve bus ness. Conne Insurance Agency - Foster C ty, CA November 2003 – February 2006 Sa es & Customer Serv ce Representat ve We s Fargo Bank - Ha f Moon Bay, CA November 2000 – November 2003 Persona Banker EDUCATION September 2000 – June 2003 Co ege of San Mateo San Mateo, CA Assoc ate Degree SKILLS 60 WPM; M crosoft Off ce, Word, Exce , PowerPo nt, Out ook, Sa esforce.com CRM, Aston sh Resu ts CRM, Adobe Photoshop CS, P pe ne Dea s. PERSONAL INFORMATION • Outgo ng, gregar ous, h gh y compet t ve and se f-mot vated. • Enjoy trave ng, spend ng t me w th fam y, work ng out, yoga, go f, h k ng, snowboard ng, coach ng youth basketba , and soc a z ng w th fr ends and co eagues.
Taib Alaoui
TAIB ALAOUI Oakland, CA 94611 www.linkedin.com/pub/taib-alaoui/2/634/6a7/ OBJECTIVE: To become a member of the Cannabis Regulatory Commission in order to use my experience as a medical cannabis patient, and years of experience working in the legal cannabis industry, to provide insight and strategic input on the issues considered by the Commission.
EXPERIENCE Marrakech Green – Oakland, CA October 2018 – Present Founder • Provided sales support for 12 small, local product manufacturers. • Offered free consulting services to all qualified Equity applicants. • B2B sales and sourcing of bulk oil and other raw materials. • Established relationships with over 50 retail dispensaries in the Bay Area. • Provided consulting support to product manufacturers on product development, marketing, supply chain efficiency, regulations, and consumer education. • Connected companies with investors, raised $500k. Vista Distribution (Equity) – Oakland, CA April 2018 – October 2018 Sales Director • Wore many hats from sales to establishing supply chain, distribution, and sales protocols to help get the company off the ground. • Was one of the first to sell social equity products in the new legal market. • Established 25 new retail relationships. • Consistently top in sales month after month. Socius Insurance Services – San Francisco, CA December 2013 – June 2017 Assistant Vice President Broker • Wrote over $1 million in new business premium in my first year. • Increased one of our largest retailer’s books of business by 20%. • Appointed 10 new agencies. • Helped implement and teach staff how to properly utilize customer relationship management software (Salesforce). • Averaged 30 agency visits a month, in order to increase production and educate my agency base on our product offerings. Atlas General Insurance – San Diego, CA December 2012 – August 2013 Marketing Representative • Responsible for the state of California, increased submissions 20% over 2012 with 2 fewer carriers. • Averaged 105% of monthly submission goals. • Created Salesforce procedures and workflows for the marketing department. • Appointed 195 new retail agencies and terminated 77 for lack of production. • Implemented production requirements for existing agencies and set standards for new agency appointments. • Averaged 12 agency visits a week in addition to entertaining agency principles and brokers. • Utilized LinkedIn and various websites and social media platforms to generate agency leads to cold call and qualify for an appointment. Heffernan Insurance Brokers - Walnut Creek, CA February 2006 – December 2011 Sales Manager (January 2009 – December 2011) • Managed a sales team who consistently met sales quotas. • Handled carrier relationships and new carrier appointments for the department. • Day to day support and mentoring of Producers to help increase new business sales and meet established goals and objectives. • Conducted monthly, mid-year and annual reviews. • Reviewed submissions for quotes to carriers and proposals to prospects. • Educated producers on proper selling techniques and overcoming sales obstacles. • Implemented and negotiated exclusive programs with carriers for targeted associations. • Interviewed potential sales candidates. Commercial Lines Broker (February 2006 – January 2009) • Built book of business to $400K in revenue which corresponded to $3mill in annual premiums. • Exceeded sales quota by 110% in 2007 and by 125% in 2008. • Consistently ranked as one of the top 3 producers in terms of annual revenue generated. • Generated new business opportunities, pre-qualified prospects and closed business in a quota based position. • Averaged 125 cold calls per week on new business prospects. • Marketed client accounts and negotiated with insurance carriers to provide the most competitive pricing and coverage options that fit the respective business. Connell Insurance Agency - Foster City, CA November 2003 – February 2006 Sales & Customer Service Representative Wells Fargo Bank - Half Moon Bay, CA November 2000 – November 2003 Personal Banker EDUCATION September 2000 – June 2003 College of San Mateo San Mateo, CA n Associate Degree SKILLS n 60 WPM; Microsoft Office, Word, Excel, PowerPoint, Outlook, Salesforce.com CRM, Astonish Results CRM, Adobe Photoshop CS, Pipeline Deals. PERSONAL INFORMATION • Outgoing, gregarious, highly competitive and self-motivated. • Enjoy traveling, spending time with family, working out, yoga, golf, hiking, snowboarding, coaching youth basketball, and socializing with friends and colleagues.
Subm t Date: Feb 28, 2022
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C ty of Oak and Boards & Comm ss ons
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Cannab s Regu atory Comm ss on: Subm tted
Interests & Experiences
Please tell us how your qualifications and participation will relate to the requested board and/or commission's mission.
Please submit your resume or curriculum vitae. You may upload a document. (A Word format is preferred.) Alternatively, you may paste the text of your resume in the field provided below.
Please paste the text of your resume or curriculum vitae below.
I wrote a book ca ed Budtender Educat on, pub shed December 2020. Th s s the f rst book on Cannab s wr tten by an off c a Oak and equ ty operator.
Jav er Armas
Oak and CA 94608
Jav er's Organ cs
Oak and_Growth_Manager_Resume.pdf
Javier Armas
JA VIER ARMAS
Business Development Director
A highly driven and experienced sales leader, business developer and writer, proven in generating significant profits for cannabis startups, while building leaders and strong organization. Supported Latino Cannabis startups for the last two years, generating significant market growth and market acquisition. Leverages extensive exceptional communication skills to build and maintain strong working relationships with clients. Draws upon extensive product knowledge to convey product offerings, raising brand awareness while growing a company’s territory within retail.
Experienced employment paralegal, grounded in California wage and hour employment law. Self-published author.
Signature Strengths:
Sales ▪ Leadership ▪ Writing ▪ Research ▪ Paralegal ▪ Territory Development & Management ▪ Branding ▪ Client Management ▪ Content Development ▪ Business Development
EXPERIENCE
BLESSED EXTRACTS, DA VISCA, Bay Area Sales and Distribution Manager,October 2019 - to October 2021 ▪ Managing distribution and sales Blessed Extracts, opened up 26 accounts, foster business development. ▪ Produce regular reports on sales performance and manage some digital marketing.
SPROUTWAYS, SANJOSE CA, Sales and Distribution Manager, April 2019 - Present. ▪ Managing distribution and sales for rare cannabis genetics produced by legendary breeders. ▪ Accumulating cannabis medical genetic data for medical value.
JETTY EXTRACTS, Oakland, CA, Lead Sales Representative, 2017 - 2019 ▪ Secured and managed territory of 40 accounts across the East Bay, San Jose, Santa Cruz, Monterey, Carmel, and Salinas; realized $160,00 to $220,000 in monthly sales, running 40 regular promotions. ▪ Third top performing sales rep when Jetty was fifth top cartridge in the state.
COMPASSIONATE COLLECTIVE OF ALAMEDA COUNTY, Hayward, CA,Budtender and Manager, 2004-2007 ▪ Managed inventory, scheduled budtenders, and held responsibility for presentation of store and products.
OTHER EXPERIENCE
JA VIER’S ORGANICS: JA VIER’S ORGANICS, Oakland, CA, Cannabis Writer, 2017-Present ▪ Published Budtender Education book December 2020; publisher Javier’s Organics.
Bay Area Latino Cannabis Alliance “BALCA:” Oakland CA, Founder 2017 to present. First bilingual cannabis newsletter in the US. Generating sales, branding, marketing, networking mixers, with small businesses in the Cannabis industry.
FLYNN LAW OFFICE, Oakland, CA, Civil Rights Paralegal, 2012-2015 ENVISION HIGH SCHOOL, Oakland, CA, History Teacher,2009-2012
EDUCATION & LICENSURE
UNIVERSITY OF CALIFORNIA, Santa Cruz, CA, B.A., History of the Americas,2005 Flynn Law Office, Paralegal License, 2012,
Home Improvement Salesperson, Solar License 2019, METRC Compliance Manager 2020 COMPUTER SKILLS: MS Office Suite, LeafLink, Odoo, Excel, Canva.
Subm t Date: Jan 27, 2021
irs Name Middle ni ial Las Name
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C ty of Oak and Boards & Comm ss ons
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Cannab s Regu atory Comm ss on: Subm tted
Interests & Experiences
Er c A Medrano
Oak and CA 94605
Project Equ ty
C ent Serv ces Assoc ate and
F nanc a Ana yst
Eric A Medrano
Upload a Resume
Please tell us how your qualifications and participation will relate to the requested board and/or commission's mission.
F rst and foremost, I am an Oak and nat ve, born and ra sed n the very ne ghborhood th s comm ss on seeks representat on from; Oak and C ty Counc D str ct 6. My des re to serve on th s board stems from my des re to serve n my commun ty n a way that d rect y mpacts the Oak and commun ty, and n part cu ar ow- ncome and mm grant commun t es. That sa d, and as I am sure you are aware of g ven th s comm ss on's charge, the h story of mar juana use n Oak and s c ose y t ed to the m streatment of ow- ncome commun t es, and n part cu ar, commun t es of co or. As part of th s commun ty and demograph c, I be eve my representat on wou d be cr t ca to the success of the Cannab s Regu atory Comm ss on. Not noted n my resume s my commun ty organ z ng exper ence as part of an organ zat on ca ed "Students for Qua ty Educat on". Though my pr mary focus was to organ ze around student and h gher educat on-re ated ssues, Students for Qua ty Educat on a so took care to take a strong stance on rac a and econom c just ce. I frequent y organ zed student ca s-to-act on when an nc dent at San Jose State and/or the surround ng commun ty, re ated to rac a or econom c just ce, occurred. I ed organ z ng meet ngs, recru ted for the organ zat on, set agendas and ong-term p ans to ach eve our goa s, whether t be to pass a reso ut on through San Jose State's Academ c Senate prov d ng monetary support for a task force on rac a equ ty tra n ng, or to ra se awareness of key ssues affect ng students such as an unwarranted tu t on h ke. Current y, I work w th a nat ona nonprof t based n Oak and, ca ed Project Equ ty, work ng to trans t on sma bus nesses to an emp oyee-owned mode . I prov de the backend f nanc a ana ys s for bus nesses on severa projects at a t me, work ng w th sma bus nesses to successfu y keep them open wh e prov d ng ong-t me emp oyees w th an opportun ty to ga n ownersh p n the r respect ve workp ace. The key here, as s w th a of my work, s to ensure pos t ve mpact s made, n th s case econom c mpact. The Cannab s Regu atory Comm ss on makes dec s ons on the perm tt ng process, d rect y affect ng a group I am very fam ar w th; sma bus nesses. I understand how sma bus nesses operate and how they are affected by c ty and state po c es. Pr or to work ng w th Project Equ ty, I was a Coro Fe ow, a prest g ous post-graduate program that deve oped my eadersh p and adapt ve sk s over the course of 9 months. The Coro Fe owsh p n Pub c Affa rs ach eved th s by p ac ng me n seven d fferent organ zat ons across the nonprof t, pub c, and pr vate sectors. It was through Coro that I ga ned a better understand ng of the ntersect on and dynam c between d fferent sectors. Th s sk set w a ow me to understand how po cy and process recommendat ons made at the Cannab s and Regu atory Comm ss on cou d affect other c ty departments and most y mportant, Oak and res dents and cannab s bus nesses. Overa , I am a proud Oak and nat ve w th a breadth of advocacy, ana yt ca , and bus ness deve opment exper ence who understands the charge and mportance of the Cannab s Regu atory Comm ss on. I ntend to put th s exper ence to good use for the benef t of the C ty of Oak and, and for ts res dents to thr ve.
Please submit your resume or curriculum vitae. You may upload a document. (A Word format is preferred.) Alternatively, you may paste the text of your resume in the field provided below.
Please paste the text of your resume or curriculum vitae below.
MedranoEr c_Resume_January2021.pdf
Eric A Medrano
Eric A. Medrano
WORK EXPERIENCE
Project Equity Fall 2019 - Present Client Services Associate and Financial Analyst Oakland, CA ● Manage client relations, engaging clients at entry point and ensuring successful pass-through of services ● Organize, schedule, maintain client files and sensitive information ● Provide the backend financial analysis for clients, primarily small businesses, to understand their financial standing; this includes, but is not limited to debt-capacity analysis, historical analysis, cash-flow analysis, and change management Coro Northern California Fall 2018 to Spring 2019 Fellow in Public Affairs
Nine-month, highly selective fellowship with seven consulting projects in various sectors, aims to build agility in complex work environments with little direction, and trains in varied leadership styles managing diverse team work-styles and perspectives. Below are two sample clients:
City of Berkeley Fall 2018
Campaign Co-Manager Berkeley, CA
● Managed part of local campaign “Yes on Measures O&P” in the City of Berkeley, pushing for two local housing measures ● Recruited and trained 12+ volunteers for effective outreach to different city, community, and business stakeholders Water Solutions Network Spring 2019
Design Team Consultant San Francisco, CA ● Consulted on membership and participation models, marketing best practices, and internal communications of the network ● Evaluated growth and development of the network, gathering survey data from network participants and management team ● Presented recommendations for sustainable growth, listing 100+ quality contacts aligned with the network’s mission LeaderSpring Center: Creating Equity + Transformation Fall 2017 - Fall 2018 Program Assistant – Consulting Services Oakland, CA ● Planned and executed logistics of programmatic activities from meetings, team convenings, to large-scale retreats ● Supported budget management, design, and development of programs and assisted with evaluative data collection i.e. feedback surveys, training assessments, and funder assessment reports ● Conducted scheduling, communications, and correspondence activities for consulting arm of services ● Interfaced with community leaders, nonprofit organizations, and existing and potential clientele to promote organizational growth
LEADERSHIP
Young Invincibles Summer 2017 - Fall 2018 Youth Advisory Board Statewide, CA
● Served on 2 statewide committees to inform organization’s role in California’s Community College online platform, closing the workforce skills gap in millennial populations across the U.S., and advise on long-term projects. ● Determined, alongside 5-7 other board members, the strategic plan of the organization for the 2018-2019 fiscal year Associated Students (AS), San Jose State University Summer 2015 - Spring 2017 Vice President, Director of Student Rights and Responsibilities, Director of Internal Affairs San Jose, CA ● Led bi-weekly AS board meetings, guiding policies and procedures involving campus safety, faculty affairs, community engagement, and internal operations.
● Met 1-on-1 with 15 board members to provide support, review projects, and timelines. ● Introduced first Code of Ethics to hold members to high standards of ethical conduct.
EDUCATION
San Jose State University 2017
Bachelor of Arts in Political Science, Business Minor
SKILLS and INTERESTS
Skills: Fluent in Spanish, proficient in Microsoft Excel, G Suite, coalition building experience, Financial Analysis Interests: Community and Economic Development, Social Impact, Community Organizing, Public Policy, Public Affairs
Approved as to Form and Legality
__________________________
City Attorney’s Office
OAKLAND CITY COUNCIL
RESOLUTION NO. ___________ C.M.S.
INTRODUCED BY MAYOR LIBBY SCHAAF
RESOLUTION CONFIRMING THE APPOINTMENT OF TAIB
ALAOUI, JAVIER ARMAS, AND ERIC MEDRANO AS MEMBERS
OF THE CANNABIS REGULATORY COMMISSION
WHEREAS, Section 601 of the City Charter provides that members of City boards and commissions shall be appointed by the Mayor subject to confirmation by the affirmative vote of five members of the City Council; and
WHEREAS, the ordinance titled the Oakland Cannabis Regulation and Revenue Act, also known as Measure Z (Ordinance), adopted by the voters of Oakland, November 2, 2004, in the General Municipal Election, formed the Cannabis Regulatory Commission to oversee the Ordinance's implementation and to make recommendations to the City Council regarding the licensure, taxation, and regulation of cannabis for adult use; and
WHEREAS, the Oakland Cannabis Regulation and Revenue Act specifies that members of the Cannabis Regulatory Commission (CRC) are to be appointed one by the Mayor, one by the City Auditor, one by the City Administrator, and one from each Member of the City Council, to serve two-year terms; and
WHEREAS, the Honorable Mayor Libby Schaaf has appointed Taib Alaoui, Javier Armas, and Eric Medrano, subject to confirmation by the City Council, to serve two-year terms on the Cannabis Regulatory Commission; and
WHEREAS, that Ordinance Number 12694 C.M.S., which established the Procedures of the CRC, provides in relevant part “ . . . that an appointment to fill a vacancy shall be for the unexpired terms only”; and
WHEREAS, that Taib Alaoui’s appointment is for the seat held by Austin Stevenson; and
WHEREAS, that Javier Armas’ appointment is for a vacant CRC seat, previously held by Lanese Martin; and
-2-
WHEREAS, that Eric Medrano’s appointment is for a vacant CRC seat, previously held by Stephanie Floyd-Johnson; now, therefore, be it
RESOLVED: That pursuant to City Charter section 601, the City Council hereby confirms the Mayor’s appointment of:
(1) Taib Alaoui to the Cannabis Regulatory Commission as Council District 3’s Representative for the term of August 1, 2021 to July 31, 2023; and
(2) Javier Armas to the Cannabis Regulatory Commission as Council District 1’s Representative for the term of August 1, 2021 to July 31, 2023; and
(3) Eric Medrano to the Cannabis Regulatory Commission as the Mayor’s Representative for the term of August 1, 2021 to July 31, 2023.
IN COUNCIL, OAKLAND, CALIFORNIA,
PASSED BY THE FOLLOWING VOTE:
AYES - PRESIDENT FORTUNATO BAS, GALLO, FIFE, KALB, REID, TAYLOR, THAO AND KAPLAN
NOES –
ABSENT –
ABSTENTION –
ATTEST:
ASHA REED
City Clerk and Clerk of the Council
of the City of Oakland, California
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