City Council
July 5, 2022
AGENDA REPORT
TO: Edward D. Reiskin FROM: Joe DeVries
City Administrator Deputy City Administrator
SUBJECT: Sugar Sweetened Beverage Tax
Community Grants Program FY 2022-
2024
DATE: June 22, 2022
City Administrator Approval Date: Jun 23, 2022
RECOMMENDATION
Staff Recommends That The City Council Adopt A Resolution Awarding Grant Agreements To Twenty-Six Non-Profit And Public Agencies To Provide Services Until June 30, 2024 To Address The Impact And Reduce Consumption Of Sugar Sweetened Beverages In A Total Amount Not To Exceed $3,000,000 Using Sugar-Sweetened Beverage Distribution Tax Revenue In The Amount Not To Exceed $1,000,000 From Fiscal Year 2021-22 Revenues And $2,000,000 From Fiscal Year 2022-23 Revenues.
EXECUTIVE SUMMARY
The Sugar Sweetened Beverage Distribution Tax Community Advisory Board (the “Board”) has approved funding recommendations for the Sugar-Sweetened Beverage Distribution Tax (“SSBDT”) revenues to achieve the Board’s goals to reduce sugar consumption, raise awareness of the health impacts of sugar consumption, and expand food and nutrition programs to improve health outcomes. These recommendations from the Board are provided as Attachment A.
The Board also recommended the use of FY2021-2023 Biennial Budget revenues for a general Request for Proposal Process to select grants for community-based programs and projects, to be approved by Council for allocation from FY 2021-2022 SSBDT revenues in the amount of $1,000,000 and FY 2022-23 SSBDT revenues in the amount of $2,000,000.
BACKGROUND / LEGISLATIVE HISTORY
Measure HH, the Sugar-Sweetened Beverage Distribution Tax Ordinance was approved by the Oakland voters in the November 8, 2016 General Election. The Ordinance established the tax of 1 cent per ounce on the distribution of sugar-sweetened beverages effective July 1, 2017. The Ordinance also established the Sugar Sweetened Beverage Distribution Tax Community Advisory Board to advise and make recommendations to the City Council on the expenditure of these tax revenues.
City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 2
In March 2018, the Board’s recommendations to the City Council included a general Request for Proposal (RFP) process to establish a community grants program to fund community-based programs and projects, to be approved by Council action at a later date. The Adopted Mid-cycle Budget FY 2018-2019 included two million dollars from the SSBDT Fund (1030) for community grants. In November 2018, the City released an RFP in keeping with the Board’s vision, guiding principles and funding areas. In January 2019, twenty-nine (29) proposals were received in response to the RFP. A total of 14 agencies were identified by Human Services Department staff, and a total of $2 million in 2019-20 SSBDT revenue was awarded. At the Concurrent Meeting of the Oakland Redevelopment Successor Agency and the City Council on May 7, 2019, Resolution No. 87661 C.M.S. was unanimously adopted, authorizing grant agreements with the 14 selected agencies to provide services to reduce the consumption of Sugar Sweetened Beverages in an amount of $2 million using 2017-18 revenues.
At the publicly noticed SSBDT Community Advisory Board meeting on June 9, 2021, the Board was informed of the Mayor’s proposed budget amendments which proposed $1 million in 2021/22 SSBDT revenue and $2 million in 2022/23 SSBDT revenue for a total of $3 million in allocations to community partners. Based on the recommendations of the Board, an RFP was released on March 31, 2022, to solicit proposals for the Reducing Consumption of Sugar- Sweetened Beverages Community Grants Program. A total of forty-five (45) proposals were received, and a thorough review of all proposals submitted was completed by SSBDT staff. At the publicly noticed June 13, 2022 Board meeting, the SSBDT staff liaison provided an informational report to the Board that outlined the twenty-six (26) proposals recommended for funding using the $3 million allocated for this purpose.
ANALYSIS AND POLICY ALTERNATIVES
The 2022-24 RFP was released on March 25, 2022, to solicit proposals from qualified non- profit, public agencies and Local, Small or Very Small Local Business Enterprises. Three million dollars was made available for grants in FY 2022-2024 through the RFP. The RFP included the Board’s vision and guiding principles and directed funding in three areas:
• Healthy Neighborhoods and Places
• Prevention and Mitigation
• Policy and Advocacy
The RFP identified target areas for funds to include many parts of West Oakland, East Oakland, San Antonio and Fruitvale that are disproportionately impacted by disease related to the consumption of sugar. Populations for prioritization of services include children and their families; pregnant mothers and family members who play a key role in infant nutrition decisions; households with limited resources; individuals who are at greater risk of health impacts of sugar- sweetened beverages; groups with higher-than-average population indicators for diabetes, obesity, and tooth decay; and groups/communities disproportionately targeted by the beverage industry.
The RFP also provided instructions and information on the application, review, and selection process. The proposal deadline was 2:00 p.m. on April 25, 2022, and a total of 45 grant City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 3
proposals were received by the deadline, requesting funding totaling over $12.6 million, an average of $284,235 per proposal.
In May 2022, forty-five (45) proposals were reviewed and scored by a team of reviewers, which included HSD staff, several members of the Board, and citizens of the Oakland community.
Reviewers were asked to assign a score out of 100 to proposals based on a set of criteria. A scoring rubric was included in the RFP so that every agency that applied understood the criteria they were being graded on. The scoring rubric was as follows:
• Agency History and Capacity (20 points)
• Program Design (25 points)
• Target Population and Needs (20 points)
• Staffing Qualifications (10 points)
• Required Resources and Budget Request (15 points)
• Outcomes and Evaluations (10 points)
All of the agencies were ranked based on the scores received from the evaluators, and in order to ensure that diverse programming that impacted as many targeted populations as possible was funded, SSBDT staff meticulously studied each proposal’s budget narrative in order to determine how much money that was awarded to each organization. Since the need expressed greatly surpassed the amount of funds that were available to be awarded, no agency received the full amount requested. A strong focus was placed on prioritization of resources for neighborhoods most affected by the consumption of sugar sweetened beverages, expertise in serving local communities, and innovative or emerging practices focused on changing food systems or community practices.
The twenty-six (26) proposals with high recommendation are being forwarded for approval of funding from the $3,000,000 already budgeted by City Council and are provided in Attachment A.
Programs recommended for funding are outlined below and will be for delivery of 24-month programming across the three funding areas for a total funding recommendation of $3 million.
Agency Name Project Title Funding Area Recommended
Funding
Amount
East Oakland
Youth
Development
Center
Health and Wellness
Program
Healthy Neighborhoods $100,000
Mercy Retirement
and Care Center
Mercy Brown Bag
Program
Healthy Neighborhoods $135,000
Native American
Health Center
Healthy Oakland
Families
Prevention and Mitigation $95,000
City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 4
Agency Name Project Title Funding Area Recommended
Funding
Amount
Lifelong Medical
Care
LifeLong Oral Health –
East Oakland
Prevention and Mitigation $105,000
Oakland Soccer
Club
Youth Program Healthy Neighborhoods $50,000
City Slicker Farms Backyard Gardens
Programs
Healthy Neighborhoods $60,000
Safe Passages The Legacy of Our
Foods Program
Healthy Neighborhoods $105,000
Roots Community
Health Center
Food Matters: Building
Healthy Food Systems
Healthy Neighborhoods $245,000
Bay Area
Community
Resources
Healthy Options at Point
of Sale (HOPS)
Policy and Advocacy $145,000
YMCA of the East
Bay
Reducing Consumption
of SSB
Healthy Neighborhoods $95,000
SOS: Meals on
Wheels
Meals that Heal: Health
Improvements for
Homebound Seniors in
Oakland
Healthy Neighborhoods $155,000
Community
Kitchens
Mobile Oasis Healthy Neighborhoods $145,000
Acta Non Verba:
Youth Urban Farm
Project
Youth Urban Farm
Project
Healthy Neighborhoods $145,000
Planting Justice Combatting Food
Apartheid through
Alternatives to SSBs
Healthy Neighborhoods $95,000
Youth
Employment
Partnership
Peer-to-Peer Nutrition Healthy Neighborhoods $95,000
Oakland Lacrosse Healthy Students Healthy Neighborhoods $100,000 City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 5
Agency Name Project Title Funding Area Recommended
Funding
Amount
InAdvance Sugar Freedom Project Policy and Advocacy $145,000 Kids Cooking for
Life
Nutrition & Cooking to
Enhance Lives of
Oakland Youth
Healthy Neighborhoods $40,000
Friends of Peralta
Hacienda
Historical Park
Health and Nutrition
Network at Peralta
Healthy
Neighborhoods/Policy and
Advocacy
$145,000
Health Initiatives
for Youth
FOOD! in Context Healthy Neighborhoods $95,000
Soccer without
Borders
Oakland Global Goal 5
Girls Soccer League
Healthy Neighborhoods $50,000
Asian Health
Services
Mobile Oral Health
Services
Healthy Neighborhoods $95,000
HOPE
Collaborative:
Tides Center
Youth Action Board Healthy Neighborhoods $95,000
Black Cultural
Zone Community
Development
Corporation
Liberation Park @
Eastmont and On-The-
Road
Healthy Neighborhoods $145,000
Public Health
Institute Center
for Wellness &
Nutrition
Oakland on the Move:
Tackling Sugary Drinks
Policy and Advocacy $195,000
Living the Dream Healthy Athletic
Nutrition Program
Healthy Neighborhoods $75,000
Based on the demographic information provided by the selected applicants, the programs recommended for funding will provide programming to target priority populations and City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 6
geographic areas that reflect Citywide priorities to demonstrate city equity. The following priority populations will be directly impacted by these programs,
• Participants: 1) 33.14% African American, 2) 24.7% Latinx, and 3) 19.45% Asian
• Council Districts: 2% of participants will reside in Council District 1, 15% in District 2,
11.2% in District 3, 7% in District 4, 17.8% in District 5, 18% in District 6, and 29% in District 7.
The following proposals did not score as highly as the recommended programs on the rubric that was provided, and are not being recommended for funding:
1. Rethink Your Drink (Alameda County Public Health Department)*
2. 1H2Oakand 2.0 (La Clinica)
3. Produce, Water, and Hot Food Program (SABA Grocers)
4. Soda Free SCORES (America Scores Bay Area)
5. 10 X 10 Get Fit (Health and Human Resources Education Center)
6. Cooking Matters (18 Reasons)
7. The AICRC Native Foodways Program (American Indian Child Resource Center)
8. VeggieRx Program for Healthy Foods and Beverages (Fresh Approach)
9. Teddy Bear Movement and Arts (Destiny Arts Program)
10. TRYBE FIT (Trybe)
11. Community Services Senior Meals Program (Spectrum)
12. Cooperative Ecosystems (Sustainable Economies Law Center)
13. Meet Your Healthy Self (Urban Strategies)
14. The Bigger Picture (Youth Speaks)
15. Oakland Genesis SSB Project (Oakland Genesis)
16. El Timpano SSB (Independent Arts)
17. West Oakland Outdoor Market (St Mary’s)
18. College and Career Performance Program (SPAAT)
19. Community Services (Good Hope Missionary Baptist Church
*The Alameda County Public Health Department’s “Rethink Your Drink” program was among the programs initially recommended for funding. However, the grant was declined as the agency did not feel capable of performing the proposed programming with the funds that were offered.
Several of Oakland’s Citywide Priorities are supported through the three funding areas in SSBDT Community Grants Program. The three funding areas that are supported ensure increased economic and cultural security by providing access to healthy and affordable nutrition.
They also lead to improved holistic safety through community building. Developing long lasting programs that have an impact on our targeted populations can also ensuring that a vibrant and sustainable infrastructure is in place. Finally, diverting sugar sweetened beverage tax funds to programs that directly benefit the community can lead to a higher level of trust and increased perception of a trustworthy government.
City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 7
FISCAL IMPACT
A breakdown of the appropriated project funding sources is as follows:
Fund Source: (1030) – FY 2017-2018 Measure HH (SSBDT) Fund Project: 1003817 Measure HH – Healthy Kids Program Project Organization: 78251
Account: 54011– Contract Contingencies (Budgetary Only) Task: 1030.YS03
Amount: $3,000,000
PUBLIC OUTREACH / INTEREST
At the publicly noticed June 13, 2022 SSB Board meeting, staff provided an informational report to the Board that outlined its recommended twenty-six (26) proposals with high recommendation for funding from $3 million allocated for this purpose with City Council approval.
COORDINATION
This report and legislation was prepared in consultation with the Board and has been reviewed by the Office of the City Attorney, the Department of Workplace and Employment Standards, and the Controller’s Bureau.
PAST PERFORMANCE, EVALUATION AND FOLLOW-UP
The City of Oakland is partnering with Mathematica, a policy research organization, to conduct an evaluation of the Reducing Consumption of Sugar Sweetened Beverage (SSB) Community Grants investments. Mathematica evaluators have reached out to recipients of previous rounds of SSBDT funding to discuss program goals, challenges and successes. Mathematica has concluded data collection and preparing grantee profiles to be reviewed in June 2022. These will help us better measure and quantify the effectiveness of the funded programs.
SUSTAINABLE OPPORTUNITIES
Economic: SSBDT funding will provide employment opportunities as twenty-six agencies will develop programming focused on marginalized Oakland communities
Environmental: Investments in projects and programming that promotes active lifestyles and expands urban gardening and urban gardens contribute to community development, public safety, neighborhood beautification, and the eco-system City Council
July 5, 2022
Edward D. Reiskin, City Administrator
Subject: Sugar Sweetened Beverage Tax Community Grants Program FY 2022-2024 Date: June 22, 2022 Page 8
Race and Equity Increased investments in community health, collaborations to support food access and removing barriers to accessing healthy food that most impact Black and Latino communities of color, who have also experience higher than average population indicators for diabetes, obesity and tooth decay and have been disproportionately targeted by the beverage industry. Programs funded through this RFP, will have long-term benefits that address health disparities and social inequity.
Equity analysis examined the demographic information submitted focused on race/ethnicity of population served, age range proposed to be served, and the location of residents and programming. Equity is also considered in the examination of agency history and board composition, past partnerships in the community being served, target population, staff description, and program design.
ACTION REQUESTED OF THE CITY COUNCIL
Staff Recommends That The City Council Adopt A Resolution Awarding Grant Agreements To Twenty-Six Non-Profit And Public Agencies To Provide Services Until June 30, 2024 To Address The Impact And Reduce Consumption Of Sugar Sweetened Beverages In A Total Amount Not To Exceed $3,000,000 Using Sugar-Sweetened Beverage Distribution Tax Revenue In The Amount Not To Exceed $1,000,000 From Fiscal Year 2021-22 Revenues And $2,000,000 From Fiscal Year 2022-23 Revenues.
For questions regarding this report, please contact Michael Akanji, City Administrator Analyst, at 510-238-6454.
Respectfully submitted,
JOE DEVRIES
Deputy City Administrator
Prepared by:
Michael Akanji
City Administrator Analyst
Attachments (1):
A: Funding Recommendations
Sugar-Sweetened Beverages RFP Attachment A
RECOMMENDED PROPOSALS
Agency Name Funding Area Project Title Program Description Recommended Funding
Amount
East Oakland
Youth
Development
Center
Healthy Neighborhoods Health and
Wellness Program
Implementing services
designed to increase
access to healthy food
and active living.
$100,000
Mercy
Retirement
and Care
Center
Healthy Neighborhoods Mercy Brown Bag
Program
Coordinates the
distribution of fresh
produce and other
nutritious foods to low-
income older adults
$135,000
Native
American
Health Center
Prevention and
Mitigation
Healthy Oakland
Families
Providing nutrition and
wellness education
opportunities,
screenings, referrals, and
outreach to pregnant
mothers and children
$95,000
Lifelong
Medical Care
Prevention and
Mitigation
LifeLong Oral
Health – East
Oakland
Targeted culturally
relevant, trauma
informed and
linguistically accessible
(English and Spanish)
health education and
resources to decrease
SSB consumption, and
delivery of services to
improve access to dental
care
$105,000
Oakland
Soccer Club
Healthy Neighborhoods Youth Program Hire coaches for weekly physical fitness sessions
where children are
taught about nutrition
$50,000
City Slicker
Farms
Healthy Neighborhoods Backyard Gardens
Programs
Create and support
Backyard and Community
gardens for low-income
Oakland residents
$60,000
Safe Passages Healthy Neighborhoods The Legacy of Our
Foods Program
Provide access to
culturally relevant
nutritional food and
educational courses, and
events on wellness and
nutrition, and on physical
activity and movement
$105,000
Roots
Community
Health Center
Healthy Neighborhoods Food Matters:
Building Healthy
Food Systems
Employ strategy to
enhance capacities of
existing organizations
and institutions serving
impacted communities
through increased access
and promoting behavior
change.
$245,000
Bay Area
Community
Resources
Policy and Advocacy Healthy Options at
Point of Sale
(HOPS)
Engage transitional-aged
youth in a community
action research and
advocacy project to
advocate for a Healthy
Checkout Ordinance,
which would set
minimum nutrition
standards for products
stocked at checkout.
$145,000
YMCA of the
East Bay
Healthy Neighborhoods YMCA and Healthy
Me
Provide nutrition
education, resources,
support and
empowerment activities
for young children and
families.
$95,000
SOS: Meals on
Wheels
Healthy Neighborhoods Meals that Heal:
Health
Improvements for
Homebound
Seniors in Oakland
Decrease food insecurity
and isolation among
homebound senior
clients, while increasing
knowledge and
awareness regarding
eating and drinking
habits and choices,
regarding the prevention
and intervention of
Diabetes and other
related health issues
$155,000
Community
Kitchens
Healthy Neighborhoods Mobile Oasis Extension of existing food justice and free
meal program through
deployment of a
modified school bus to
act as a mobile oasis in
Oakland food deserts
$145,000
Acta Non
Verba
Healthy Neighborhoods Youth Urban Farm
Project
Expand existing programs
to increase nutrition
education, access to
fresh fruits and
vegetables, encourage
physical activity, and
access to gardening for
youth and families in the
Elmhurst neighborhood
of East Oakland.
$145,000
Planting
Justice
Healthy Neighborhoods Combatting Food
Apartheid through
Alternatives to
SSBs
Direct nutritional
support, nutrition
education and culturally
relevant information
about the harmful impact
of SSBs
$95,000
Youth
Employment
Partnership
Healthy Neighborhoods Peer-to-Peer
Nutrition
Provide high-risk Oakland
youth with enriching
summer and after-school
health, nutrition, and
leadership training,
empowering them
$95,000
become advocates for
healthy Oakland
communities.
Oakland
Lacrosse Club
Healthy Neighborhoods Healthy Students Alignment with allied institutions to introduce
more students to the
sport while implementing
initiative to connect
more East Oakland OUSD
students to safe spaces,
opportunities, resources
and support.
$100,000
InAdvance Policy and Advocacy Sugar Freedom
Project
Resident Organizers will
engage Oakland
residents impacted by
health disparities in
grassroots policy
development, culturally-
rooted health education,
and community building
using outreach methods
such as
door-knocking, store
surveys, store events
followed by deep
engagement in trainings,
workshops, and
convenings.
$170,000
Kids Cooking
for Life
Healthy Neighborhoods Nutrition &
Cooking to
Enhance Lives of
Oakland Youth
Cooking classes to
promote individual and
family knowledge,
fostering attitude and
behavior change and
advancing nutrition
education, creating
opportunities to offer
healthier alternatives to
sugar-sweetened
beverages
$40,000
Friends of
Peralta
Hacienda
Historical Park
Healthy
Neighborhoods/Policy
and Advocacy
Health and
Nutrition Network
at Peralta
Mobilize teens to
research water issues
and learn about the
benefits of drinking
water, engage children 5-
15 year-round in
gardening, stewardship,
movement and physical
activity, and distribute
free food to Oakland
families six times
monthly.
$145,000
Health
Initiatives for
Youth
Healthy Neighborhoods FOOD! in Context Create an asset-based, experiential healthy
eating and food justice
empowerment workshop
series. The 12-session
program works to give
low-income youth of
color greater knowledge
and agency about food
choices.
$95,000
Soccer
without
Borders
Healthy Neighborhoods Oakland Global
Goal 5 Girls Soccer
League
Promote physical activity
and wellness among
immigrant adolescent
girls
$50,000
Asian Health
Services
Healthy Neighborhoods Mobile Oral Health
Services
Increase access to
culturally appropriate
screening and
intervention to prevent
dental carries and other
health concerns.
Educational components
to encourage healthy
lifestyle choices and
support diabetes
prevention.
$95,000
TIDES CENTER Healthy Neighborhoods Youth Action Board Expansion of youth leadership development
programming - a Youth
Action Board will be
$120,000
Attachment A
trained to educate their
peers on key topics, such
as the predatory nature
of the beverage
industry’s marketing
tactics and the
detrimental impacts of
sugary beverage
consumption. The YAB
will then activate their
peers to support related
campaigns.
Black Cultural
Zone
Community
Development
Corporation
Healthy Neighborhoods Liberation Park @
Eastmont and On-
The-Road
Community events to
include Healthy Market,
Cooking demonstration,
vouchers, community
meals and community
skate.
$145,000
Public Health
Institute
Center for
Wellness &
Nutrition
Policy and Advocacy Oakland on the
Move: Tackling
Sugary Drinks
Reduce SSB consumption
and improve knowledge
and civic engagement of
youth and adult residents
in the Fruitvale
neighborhood who are of
Latino and Mayan Mam
descent by building a
base of community
health leaders to
advance health practices.
$195,000
Living the
Dream
Healthy Neighborhoods Healthy Athletic
Nutrition Program
Expand and offer
comprehensive athletic
and mentorship services
including hiring football
coaches and providing
healthy snacks to youth.
$75,000