Special Concurrent Meeting of the Oakland Redevelopment Successor Agency/City Council December 6, 2022
AGENDA REPORT
TO: Edward D. Reiskin FROM: Jennifer Cabán
City Administrator Children’s Initiative
Accountability Officer, City
Administrator’s Office
SUBJECT: SUPPLEMENTAL – Measure AA -
Children’s Initiative of
2018 Implementation Partners
DATE: December 1, 2022
City Administrator Approval Date:
RECOMMENDATION
Staff Recommends That The City Council Adopt A Resolution
(1) Approving The Children’s Initiative Citizens’ Oversight Commission Final Selection For The Children’s Initiative of 2018 (Measure AA) Implementation Partners: First 5 Alameda County For The Early Education Fund And Oakland Promise For The Oakland Promise Fund; And
(2) Authorizing Agreements for Five-Year Terms with First 5 Alameda County (First 5) In The Amount Of Twenty-Three Million, One Hundred Eighty-One Thousand Four Hundred Twenty-Eight Dollars ($23,181,428) As Part Of The Early Education Fund And Oakland Promise In The Amount Of Eleven Million Five Hundred Ninety Thousand Seven Hundred And Fourteen Dollars ($11,590,714) As Part Of The Oakland Promise Fund; And
(3) Authorizing The City Administrator To Amend The Above Agreements To Increase The Amounts, Proportional To Appropriated Revenue, And To Extend The Agreements For Additional Terms Of Up To Five Years, Pursuant To Measure AA.
REASON FOR SUPPLEMENTAL
As requested at the Life Enrichment Committee on 11/28/2022, Supplemental document for the Oakland Promise Fund -- Measure AA Financial Model & Impact (Attachment C).
ACTION REQUESTED OF THE CITY COUNCIL
Staff Recommends that the City Council: Adopt a Resolution:
Dec 1, 2022
Edward D. Reiskin, City Administrator
Subject: SUPPLEMENTAL – Measure AA - Children’s Initiative of 2018 Implementation Partners
Date: December 1, 2022 Page 2
Special Concurrent Meeting of the Oakland Redevelopment Successor Agency/City Council December 6, 2022
(1) Approving The Children’s Initiative Citizens’ Oversight Commission Final Selection For The Children’s Initiative of 2018 (Measure AA) Implementation Partners: First 5 Alameda County For The Early Education Fund And Oakland Promise For The Oakland Promise Fund; And
(2) Authorizing Agreements for Five-Year Terms with First 5 Alameda County (First 5) In The Amount Of Twenty-Three Million, One Hundred Eighty-One Thousand Four Hundred Twenty-Eight Dollars ($23,181,428) As Part Of The Early Education Fund And Oakland Promise In The Amount Of Eleven Million Five Hundred Ninety Thousand Seven Hundred And Fourteen Dollars ($11,590,714) As Part Of The Oakland Promise Fund; And
(3) Authorizing The City Administrator To Amend The Above Agreements To Increase The Amounts, Proportional To Appropriated Revenue, And To Extend The Agreements For Additional Terms Of Up To Five Years, Pursuant To Measure AA.
For questions regarding this report, please contact Jennifer Cabán, Children’s Initiative Accountability Officer, at 510-238-6840.
For questions regarding this report, please contact
Respectfully submitted,
Jennifer Cabán
Children’s Initiative Accountability Officer,
City Administrator’s Office
Jennifer Cabán
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 1
Measure AA Financial Model & Impact
Stage 1: Beta-Update to Draft Tables of Access, Quality, & Outcomes This memo provides initial, preliminary estimates of the possible impact of the investment of Measure Oakland Promise Fund. It combines information gathered and analyzed from Oakland Promise organization for the purposes of generating initial estimates.
This information is for discussion purposes and should be considered as a thorough working draft for initial implementation. These figures are subject to change and will be consistently assessed with the Children’s Initiative Accountability Officer and other key stakeholders. The tables below in ‘Draft Children’s Initiative – Access, Quality and Outcome Projections’ section represents the summary charts of this information in the following tables:
• Baseline and Build for Measure AA Oakland Promise Fund
There are numerous variables considered in the figures and descriptions provided. These estimates provide a path to realize outcomes in access, quality and outcomes which are currently achievable within the context of funding.
Below summarizes a table of potential investments for the Oakland Promise Fund based on this analysis.
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 2
INITIAL DRAFT OF MEASURE AA ACCESS, QUALITY AND OUTCOME PROJECTIONS Baseline and Build for Measure AA Oakland Promise Fund
BASELINE
(Existing + New within FY)
BUILD
(With Measure AA Investments)
CONSIDERATIONS
Total Measure AA FY 22-23 Investment is: $11.5M
Brilliant Baby (Birth - 5 Years Old)
Oakland
Promise
(OP)
Access ● 200 Enrolled Medi-Cal eligible
families in Brilliant Baby program,
seeding $500 college scholarships in
the name of each baby and providing
1:1 financial coaching, educational
programming, and connection to
resources for parents/caregivers
● 45% (90) of families participated in
financial coaching
● 22% (44) participated in group
learning experiences
● 95% (190) of participating children
are of color
● Increase annual enrollment in Brilliant
Baby program to 400 Medi-Cal eligible
babies & families per year
● 75% (300) of families participating in
financial coaching
● 25% (100) participating in group
learning experiences
Increase in enrollment will require
partnerships with community-based
organizations that serve low-
income, historically marginalized
communities. Oakland Promise
holds College Saving Accounts (CSA)
on their child’s behalf which is
important so that it does not hinder
the family’s ability to access other
financial supports (i.e., Special
Supplemental Nutrition Program for
Women, Infants, and Children
(WIC), Section 8 Housing, etc.).
Training is required for community
partners on the enrollment process
and how to encourage families to
take advantage of our programming
is critically important.
Alameda County Social Services
Agency Monthly Report - 65% of
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November 30, 2022 3
Alameda County residents who
access Medi-Cal are of African
American, Latinx or Asian Pacific
Islander; 37% of all Medi-Cal
participants reside in Oakland (Oct
2022 data)
Kindergarten to College (K - 5th Grade)
● 5,000 OP Scholarships for
Kindergarteners, seeded with $100
○ Demographics - 18.1% (905)
African American, 44.4% (2,220)
Latinx, 11.6% (580) Asian Pacific
Islander (API)
● 4,000 OP Scholarship contributions
(+$100) for all 5th graders
○ Demographics: 21.9% (876)
African American, 47.3% (1,892)
Latinx, 11.7% (468) API
● 788 OP Scholarships activated
● 600 Students & families attending
workshops & events
● ~5,000 additional OP Scholarships for
Kindergarteners, seeded with $100
● ~4,000 additional OP Scholarship
contributions (+$100) for all 5th graders
● 1,000 additional OP Scholarships
activated
● 700 additional students & families
attending workshops & events
Targets for scholarship awareness
and sign-ups are with schools with
the highest free/reduced-priced
lunch population as a priority. These
schools receive an assigned OP staff
person to support students and
families.
With the diverse set of languages
spoken in Oakland, materials and
engagement needs to occur in
families home language.
College Access (6th - 12th)
● 1800 high priority high school (HS)
students attending workshops and
events
● 3000 HS students attending workshops
and events.
Targeted access to high priority
students on school sites can be a
challenge. Partnerships with experts
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November 30, 2022 4
● 730 Scholarships awarded ($2M)
○ Demographics: 23% (168)
African American, 47% (343)
Latinx, 26% (190) API
○ Need Based (FAFSA/CA Dream
Act Application (CADA))
● 60% (2,400) FAFSA completion in
OUSD
● (1) One Middle School Partner
(Grade 8) Services:
○ High School Readiness
○ Career Exploration
○ Family Learning Groups
● 900 OP HS Scholarships Awarded in
FY23 ($2.4M))
○ Increase African American and
Latinx male access
● Support Oakland Public Schools in
achieving 100% (4,000 students) FAFSA
completion as mandated by the State of
California
● (3) Three Middle School Partners – 361
8 th Graders
● 350 Grade 8 students participate in
exploring HS Readiness and Graduation
as well as College and Career
workshops and events
● OP Scholarship/CSA Activation: Grade 6
○ 4,000 OP scholarship contributions
($100) for all 6th graders
● 90% (3,600) Grade 6 OP Scholarships
activated at partner schools
on college and career readiness,
youth activation, and targeted
initiatives and programs, such as
OUSD’s African American Male
Achievement (AAME) and Special
Education Young Adult Program
support meeting OP equity and
inclusion goals. College Completion (Freshman to Graduation) ● Summer Melt Programming, 94%
(686) of scholarship awarded
students enrolled in college the Fall
immediately after high school
graduation
● Provide more five (5) trainings for OP
Advisors and expand support services
through three (3) partners
○ Academic Advising
○ Financial Support
Increasing persistence and retention
services, specifically of male
students of color is a challenge,
because they are dropping out
disproportionately as compared to
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November 30, 2022 5
● Supports for Oakland Scholars with
persistence services (2,200 current
scholars)
● Mentoring Support to 1200 current
students; increase students’ career
networks
● 16 CREWS Leaders (paid Peer-to
peer bridge program) Older Scholars
support First Year Scholars
● Scholarship Distribution to all
Scholars, twice a year (Fall and
Spring)
○ Mental health/ Wellness support
○ Career development support
● Onboarding 900 new scholars’ year
2023
● Increase recruitment
practices/services/trainings to better
onboard 250-300 New Mentors
● Expand CREWS Leaders - paid working
opportunity for OP students to expand
their career development
● Invest in data infrastructure
(Salesforce) to better support digital
outreach to Scholars
other subgroups. Current
partnership development with
Peralta Colleges to improve the
supports for successful transitions
from high schools. More specifically
will work with learning communities
on their campuses to support this
work.
Brilliant Baby (Birth - 5 Years Old)
Quality ● Contract with new partners such as
Lotus Bloom and Women’s Health
Promotion. Existing contracts with
Unity Council, Brighter Beginnings,
Children’s Hospital Oakland and La
Clinica to enroll new low-income,
Medi-Cal eligible families
● Increase contracts with existing
partners to build their capacity to enroll
more families
● Contract with new partners such as
Lotus Bloom and Women’s Health
Promotion to enroll additional families
● Expand data sharing partnership with
Alameda County to reach out to
pregnant Oakland moms receiving
Medi-Cal
Awareness of program primarily
occurs through partner
organizations. The existing and
dedicated partners help enrollment
efforts, but further support is
needed to build their capacity and
the onboarding of additional
community partners.
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 6
● Hire additional financial coaches and
administrative staff to provide families
with direct support services
(enrollment, coaching, referrals to
CBOs, etc.)
● Hold preschool, TK, and K enrollment
events to improve access to their
programs – four (4) events
● Create partnership with OUSD’s
preschool office to improve access to
the enrollment process
● Provide new parent education
programming about early childhood
development & parenting strategies
● Invest in technology tools that will
improve our ability to provide and
track client touchpoints
Kindergarten to College (K - 5th Grade)
Quality ● Infrastructure
○ Launched OP Scholarship Portal
for families to sign-up for their
Kindergarten and 5th grade
scholarship accounts
● Programming
○ Launched additional
college/career-going
● Infrastructure
○ Connect OP Scholarship Portal with
Salesforce
● Enhanced Programming
○ Increase Brilliant Baby to
Kindergarten to College transition
The OP Scholarship Portal lives on a
software called Outcome Tracker. It
is the only provider across the
country that has these capabilities
and there can be delays/limitations
to make system upgrades.
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 7
programming: quarterly,
student-focused workshops on
career. Four (4) workshops
serving 600 participants
○ 69% (40) engaged schools
○ Begin to welcome Brilliant Baby
families to Kindergarten to
College program
○ 8 Oakland-wide family
workshops
○ Brilliant Baby to Kindergarten to
College transition supports
● Partnerships: Seventeen (17) Existing
supports. Addition of 1,213 families
during contract.
○ Increase 5th to 6th grade supports
○ Increase % of engaged schools
○ Provide interpretation/ translation in
more thresh hold languages
● Partnerships:
○ Annual increase and/or enhance 1 –
2 formal partnerships working with
students of color and those
qualifying for reduced-priced lunch
College Access (6th - 12th)
Universal
● Workshops and presentations at
school sites
● Supporting College Crunch, Cash for
College, FAFSA/CADA three to 5
events at school sites
● Hosting HBCU Caravan and College
Fair
Targeted
● Advisory support in 8th grade
classes
● Small group application support on
Universal
● Partner with school sites and
community organizations to identify
gaps in family knowledge, skills, and
opportunities
● Develop Family Engagement
○ HS Transition
○ Career Exploration
Targeted
● Targeted outreach and programming on
high school campuses with high priority
students
Partnering with organizations to
access their expertise and
programmatic models proven to be
effective with our high priority
students. Co-developing initiatives
that focus on long-term outcomes
and the near-term actions that
move the needle on producing
those results.
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 8
high school campuses
● 1:1 support in alternative high
schools
● Monthly family learning groups
with MS campus
○ African American Male
Achievement
○ Kingmakers of Oakland
○ High Schools: Castlemont,
McClymonds, Oakland High,
Oakland Tech, Fremont
● 8th Grade Curriculum
○ HS Readiness
○ College and Career
College Completion (Freshman to Graduation)
Programming
● Workshops for college students
based on needs (i.e. Cover
letter/Resume Workshops)
Collaborate with partners to host
these spaces – Twenty-six (26
workshops)
● Collaborating with post-secondary
institutions to better support
students in advising services (Ex.
Work with Learning communities
and/or Peralta counselors)
● Targeted Outreach to 550 scholars
based on their enrollment status -
using self-reported data and
National Student Clearing House
data
Programming
● Prioritize Summer Melt support services
for African American, Latinx, Southeast
Pacific Islander Male Students
○ Work with post-secondary schools
and CBO that provide support to
above demographics
● Targeted outreach for most at-risk
students based on demographics
○ High school attended
○ Race/Ethnicity
○ Gender
● Increase by 20% -- Mentors who
identify as African American and Latinx
● Provide and expand mentoring support
services for students attending 2 year
and Career Technical Education
programs
Partnering with organizations and
post-secondary schools to increase
persistence and retention services
for students. Co-developing
initiatives that focus on our long-
term and short-term goals
ATTACHMENT C - FOR DISCUSSION PURPOSES ONLY
November 30, 2022 9
Brilliant Baby (Birth - 5 Years Old)
Outcome
(Key
Metric)
• Increase the percentage of Brilliant Baby children who attend at least one year of Pre-K prior to Kindergarten • Increase the percentage of Brilliant Baby children who are on target for literacy at Kindergarten based on OUSD i-Ready assessment
• After one year in Brilliant Baby, 75% of families indicate Brilliant Baby “brings valuable resources to my family” • After one year in Brilliant Baby, 75% of families indicate “participating in Brilliant Baby makes me feel like I’m part of a supportive community.”
• After one year in Brilliant Baby, 90% of parents indicate that “Brilliant Baby has positively influenced the way I think about my child’s future.”
Kindergarten to College (K - 5th Grade)
By providing financial assets and college/career programming, Oakland elementary students see themselves as college and career-bound and their families have the resources needed to successfully navigate their child’s journey to post-secondary education.
● Increase % of 5th grade students at Kindergarten to College schools who positively respond to the statement “I believe I will go to college and graduate from college.”
● Increase % of families who strongly agree with the statement “I know how to access different financial resources to help my student pay for college”
● Increase # of families who access their family-owned account to pay for post-secondary education ● Increase # of families who access their OP scholarship account to pay for post-secondary education ● Increase % 8th graders meeting High School Readiness Indicators (HSRI) College Access (6th - 12th)
Through awarding 900 scholarships to HS seniors transition to post-secondary programs and deepening partnerships with the district, school sites, community-based organizations, and high priority students, and families, the College Access program will continue to develop aspirational identity and a persistence disposition among students in grades 6-12. Doing so will push districtwide metrics such as FAFSA/CADA completion, number of college applications submitted, and depth of connection between career and post-secondary success.
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November 30, 2022 10
● Increase % 8th graders at partner middle schools meeting High School Readiness Indicators (HSRI) ● Increase % students at partner middle schools who know high school graduation requirements ● Increase # and % of students at partner middle schools who understand the relationship between career and post- secondary options
● Increase % of 8th grade students at partner schools who positively respond to the statement “I believe I will go to college and graduate from college.”
● Increase % of OUSD seniors (by high school and GPA groups) enrolling in a postsecondary program within 12 months from graduation, by program type
● Increase # of high school graduates who apply for and are awarded an Oakland Promise scholarship per year.
College Completion (Freshman to Graduation)
College Completion equips students with social and emotional support through mentoring, peer advising, scholarships, CREWS, and college-theme retreats. Our holistic programming is designed to create a culture of career and college preparedness in students.
● Increase the % of students matriculating immediately after high school graduation ● Increase the % of 2-year and CTE enrolled scholars graduating within three years of high school graduation ● Increase the % of 4-year enrolled scholars graduating within six years of high school graduation ● Increase the % of BIPOC Mentors who provide career network to OP Scholars ● Increase the % of OP Scholars who engaged with supports programs such as CREWS, Career Centers/UC Berkeley and CSU East Bay, Learning Communities, Transfer Student Centers, site-based counselors with knowledge of Peralta and CSU enrollment process, UC partners via Northern California Promise College Coalition partnerships