Oakland Parks, Recreation & Youth
Development (OPRYD)
Oakland Parks,
Recreation & Youth
Development
Dana Riley
Interim Director
Our Mission
With an emphasis on Oakland’s youth, Oakland
Parks, Recreation & Youth Development and its
partners will provide best in class, relevant
and equi tabl e programs and services, while
meeting the specific needs of people and
communities in neighborhoods throughout the
City of Oakland . We achieve this mission
through intentional engagement and by
removing barriers that prohibit equitable
opportunities for all.
Assets
Operated by OPRYD:
• 149 Parks
• 122 Playgrounds
• 68 Ball Fields
• 42 Tennis Courts
• 32 Recreation Facilities
• 14 Rental Venues
• 13 Community Gardens
• 6 Pools
• 5 Dog Play Areas
(22 Dog Friendly Parks)
• 4 Skate Parks
• 3 Golf Courses
Assets
Operated by OPRYD:
37 Recreation Facilities :
Studio One Art Center
East Oakland Sports Center &
Indoor Water Park
Inclusion Center with 3
Extension Programs
Malonga Casquelourd Center
24 Recreation Centers
5 Pools
2 Boating Centers
Discover Science Center
East Oakland Arts Center
Asset Map
Recreation Centers
Pools
Core Services
Town Camp Summer Experience
Launched in 2018, Town Camp was conceived to address
equity disparities within the City of Oakland and access to creative, innovative, and educational programs and camps throughout Oakland for youth ages 5-12 years. Participants attend 8 exciting weeks of camp from 8:30 am - 5:30 pm, led by expert staff and positive mentors.
Town Camp Summer Experience 2022 Highlights:
OPRYD programs continue to rebound as we recover from the pandemic, and we are pleased to report serving at nearly pre-COVID numbers.
• Total number of participants served: 3,637
• Total number of unduplicated participants served: 1,992 • Total financial aid awarded: $294 ,545
Core Services
Town Camp Summer Experience
2022 Highlights:
Bar Graph of Youth Served by Zip Code of Residence
Total Number of Youth
Core Services
Town Camp Summer Experience
2022 Highlights:
15 %
15%
38%
13%
4%8%
3 %
0%
4%
Core Services
Town Camp Summer Experience
2022 Highlights:
Pie Chart of Youth Participants by Age
Access to He a lt h y Me a ls
Free breakfast and lunch are provided during
summer programs increasing access to healthy
foods for children citywide . In summer of
2022 , OPRYD provided 67,275 meals to youth
participants .
Meal service at recreation centers will open to
the public in 2023.
Core Services
Core Services
Specialty Programs and Camps
OPRYD delivers a variety of specialty programs and
camps across the city.
• East Oakland Arts Center • Davie Stadium Junior
Tennis
• Studio One Art Center • Inclusion & Explorer Camps
• Boating & Sailing • Teen Inclusion Camp
• Rotary Nature Center • Ace Kids Golf Junior Camp
• Feather River Sleep -Away
Camp
• Town Camp Swim
Core Services
Town Camp After School Program (TAP)
TAP provides homework assistance and team building
focused on encouraging healthy living and developing
life skills .
• Introductory Sports & Fitness
• Social Emotional Skills
• Nutritious Meals & Hydration
• Cultural Education & Arts
• STEAM (Comcast Chromebook)
Core Services
Recreation Centers & Afterschool Programs
Recreation Centers:
• Allendale
3711 Suter Street
• Arroyo Viejo
7701 Krause Avenue
• Brookdale
2535 High Street
• Bushrod
560 – 59th Street
• Carmen Flores
1637 Fruitvale Avenue
• East Oakland
Arts Center
5818 International Blvd
• DeFremery
1651 Adeline Street
• Dimond
3860 Hanly Road
• East Oakland
Sports Center
9161 Edes Avenue
• FM Smith
1969 Park Blvd
• Franklin
1010 East 15th Street
• Charles Porter
Golden Gate
1075 – 62
nd Street
Core Services
Recreation Centers & Afterschool Programs
Recreation Centers:
• Ira Jinkins
9175 Edes Ave
• Lincoln Square
250 – 10th Street
• Manzanita
2701 – 22nd Street
• Montclair
6300 Moraga Ave
• Mosswood
3612 Webster Street
• Rainbow
5800 International Blvd
• Redwood Heights
3883 Aliso Ave
• San Antonio
1701 East 19 th Street
• Sheffield Village
247 Marlow Drive
• Studio One Art Center
365 – 45th Street
• Tassafaronga
975 – 85th Ave
• Willie Keys
3131 Union Street
Parks and Recreation Advisory
Commission (PRAC)
Meets second Wednesday of the month, 4:30-6:30.
• Study, investigate and make reports and recommendations for the operations and development of the Parks and Recreation System
• Advise on matters affecting the useful and efficient operation of the OPRYD and Oakland Public Works so that facilities, functions and exhibits can be utilized to the fullest advantage of the residents • Submit status report to City Council annually (March) • Responsible for citizen oversight of Measure Q funds for parks, landscape maintenance, and recreational services and the funds to address water quality and litter reduction Budget
Budget
(All Funds by Category)
Category Dollars $ Percent % FTE
Personnel Total $22,546,332 54.2% 232.04
Operations & Maintenance 1,988,062
Pass-Thru Grants 1,000,000
Transfers Out 4,627,480
O&M Total $8,513,636 20.5%
Internal Service Fund Total $10,502,437 25.3%
Total: All Funds $41,562,405 100% 232.04
Organization Chart
(Permanent Positions)
OPRYD Successes
1. Summer Town Camp 2022 served:
• Total participants : 3,637 ;
• Total unduplicated participants : 1,992 .
2. Summer Town Camp 2022 subsidy awarded : $294 ,545 to youth participants .
3. Access to Healthy Meals
• OPRYD provided 67,275 meals to youth participants during summer 2022 programs;
• 2023 meal service at recreation centers opens to public; • Continuing installation of hydration stations at our parks and recreation centers.
OPRYD Challenges
1. 26% departmental vacancy rate for permanent employees • 29 vacant out of 110 positions ;
• Includes key administrative positions managing contracts with third-party operators on city property ; staff development & training; PIO; coordination of City Council agenda reports.
2. Equity-Based Strategic Master Plan for Parks, Facility and Recreational Services
• Lack of funding to produce a professional and comprehensive, equity-based Strategic Master Plan which could guide the priority for programs and services, define a
stewardship/maintenance plan, prepare City for grant
applications, and guide development and preservation of our park and recreation assets.
Partnerships and Funders
Eat. Learn. Play. Foundation continues to be our presenting sponsor and the largest contributor to the subsidy fund. Additionally, the Oakland Parks and Recreation Foundation raises funds and supports a variety of programs offered by OPRYD. Program enhancement partners include:
• Golden State Warriors
• Oakland Public Library
• Oakland Symphony
• Reading Partners
• Oakland Literacy Coalition
• Oakland Lacrosse
• Oakland Genesis Soccer Club
• Lawrence Berkeley Lab
• Oakland Symphony
• Oakland Athletics
T hank you!
Thank you to our community of partners who committed to OPRYD's Mission to remove barriers to equitable access, providing funds, services, and equipment. oaklandca.gov /parksandrec
Resiliency and Community
Supports
(Life Enrichment Services)
Life Enrichment
Services
Service to the C ommuni ty
in the C ommuni ty
Life Enrichment Departments
Human Services Department (HSD)
Estelle Clemons, Interim Director
Oakland Animal Services (OAS)
Ann Dunn, Director
Oakland Parks, Recreation & Youth Development (OPRYD)
Dana Riley, Interim Director
Oakland Public Library (OPL)
Jamie Turbak, Director
Community Centers
• 25 Recreation Centers
• 18 Libraries
• 12 Head Start Centers
• 4 Senior Centers
• 1 Animal Shelter
_______________________________________
= Total of 60 Facilities across the City
Community Centers
Economies of Scale - shared maintenance, flexible usage, funding opportunities
Whole-family Services - joint-use community centers
Multigenerational/Multicultural - community building, whole -life experiences
Resiliency Hubs - emergency preparedness and response Maximizing Partnerships and Collaborations
Capital investment from Measure KK and Measure U
Human Services Department
Senior Companion/ Foster Grandparent Program enlists
community volunteers to support seniors and encourages
seniors to mentor young children, with both populations working towards independence and success.
Head Start serves 674 children 0 -5 years of age and
expectant parents
Community Homelessness Services manages Community
Cabin Sites
Oakland Animal Services
OAS Veterinary outreach clinics provided free exams for over 1,000 pets , as well as vaccinations, microchips, pet tags, and pet food and supplies.
Focusing primarily on pet guardians who are experiencing homelessness, this program is a partnership
with HSD and takes place at a variety of locations across the city, including at the Community Cabin and Safe RV
sites.
Oakland Parks, Recreation, and
Youth Development
OPRYD features 23 recreation centers offering youth garden plots incorporating produce grown into healthy eating and cooking programs. The department manages 16 community gardens, 6 in collaboration with the Oakland Unified School District and nonprofits, where people of all ages and diverse backgrounds gather to grow organic vegetables, herbs, fruits, and flowers. Workshops and free volunteer days are offered as well as rental plots where participants pay a nominal annual fee for garden space.
Seeds are available at OPL’s seed lending libraries .
Oakland Public Library
OPL offers bike fix -it clinics at
81st Avenue Library in East Oakland and
lends bike tools for home repair.
Bike library and pop -ups support
community events all year round.
Pandemic Response
• In 2020 the City partnered with World Central Kitchen and local partners to distribute over 3.1 million meals from Recreation Centers and Libraries in frontline communities
• Library, Parks, and Human Services staff became Disaster Service Workers
• During the 2020 Wildfires the City opened libraries as Respite Centers to provide a place for people to breath clean air
• As Oakland recovers, the City continues to build these community facilities as critical distribution points under the Resilience Hub model Pandemic Recovery
• 1 in 4 county residents face food
insecurity and 1 in 10 face deep food
insecurity meaning they frequently
must skip meals altogether.
• The concentration is overwhelmingly
in Oakland's Frontline Communities
• The City continues to build on the
relationships formed during the
pandemic to continue the work
From Recovery to Resilience
• Partnership with Alameda County to build a Food Hub at Arroyo Viejo • Expansion of the Summer Food Service Program at all Park and Library sites
• Development of Lincoln Rec Center to a full Resilience Hub • Utilizing other Recreation and Senior Centers for food recovery and redistribution
• Acquired grants from BAAQMD for portable air filters for these sites to provide cleaner air during emergencies
• Use CIP dollars to upgrade facilities to being all- electric, with solar panels and back up batteries to operate during blackouts Thank You
Communications & Engagement
Communications &
Engagement
Nicole Neditch
Acting Director, Communications & Engagement
Office of the City Administrator
OUR MISSION
All Oaklanders (residents, businesses, and City employees) have access to the information that they need to
participate in City programs and services and the
opportunity to shape the policies and programs that
impact their everyday lives.
Our Values
• E qui ty: Remove systemic barriers to accessing City Government and ensure everyone can participate
• Sim p lic it y: Make information and services easy to find, understand and use
• Tru s t : Become a trusted source of information by providing accurate, timely, consistent, and reliable information
Core Services
Housed in the City Administrator’s Office, the Communications & Engagement Division manages the development and implementation of communications and engagement strategies related to:
• public information
• media relations
• digital service design
• web site management
• social media engagement
• creative design & brand management
• inclusive community engagement
• employee communications
• emergency/crisis communications
Our Team
The Communications & Engagement team consists of five staff —a Director, a Digital Engagement Officer, a Public Information Officer, an Inclusive Community Engagement Officer, and an Oaklandca.gov Product Manager.
Jean Walsh
Public Information Officer
Nicole Neditch
Acting Director
Tina Risker
Digital Engagement Officer
Carina V. Lieu
Community Engagement
Officer
Vacant
Oaklandca.gov Product
Manager
PIO Working Group
Inclusive Community Engagement
Working Group
Digital Communicators
1 4 M embers
Me e t s Da ily
Representing: OPD, OFD,
OPW, HSD, CAO, DVP
Rotati ng Group of 20 -50 peopl e
M eets Bi -Weekl y
Representing: DRE, PBD, CAO,
OPL, OPRYD, HRD, OPW, OFD,
EWD, DOT, CA
1 06 M embers
T eams C hannel
Representing all departments
Citywide Collaboration
We organize cross -functional, interdepartmental working groups to coordinate on communications and messaging, develop shared standards and tools, and support with training and development. “One City, One Voice.”
Tools & Resources
We administer cross -departmental tools and resources to support City Staff in their digital communications and engagement efforts.
• Website Content Management
• CRM/Contact Management
• Email and Text Communications
• Online Forms
• Social Media and Digital Engagement
Media Relations Policy
AI 351
Social Media Policy
AI 599
Inclusive Community
Engagement AI 6802
Establishes protocols,
procedures and guidelines for
interacting with the news
media.
Establishes protocols,
procedures and guidelines for
posting to social media on
behalf of the City.
Establishes procedures,
guidelines, and best
practices to consider when
selecting engagement
strategies and
accompanying tools.
Policies & Standards
Our team upholds administrative instructions that guide the City's work related to Media Relations, Social Media and Inclusive Community Engagement.
In c lu s ive Co m m u n it y
En g a g e m e n t P o lic y
2023 PRIORITIES
• Hire and onboard Citywide Communications staff into vacant positions • Work cross departmentally to refine key messaging around high - priority areas: Public Safety, Homelessness/Housing,
Clean/Healthy/Sustainable Neighborhoods, Jobs/Economy and other high priority issues
• Clean up content and improve online service delivery across the City of Oakland’s website
• Build staff skills and capacity for communications and inclusive community engagement Citywide
• Expand and promote city -wide adoption of the # OaklandLoveLife motto
oaklandca.gov
QUICK
STATS
2,761,709
unique users in 2022
52%
mobile
33% Increase
From 2019 to 2021
All Oaklanders can interact with
the City and find re lia b le &
current information and services
on the first try , regardless of
device or language.
OAKLANDCA.GOV PRODUCT VISION
DISCOVERY
INSIGHTS
100%
Participation
from City
Departments
30+
Interviews with
City Staff and service
Providers
80+
Participants
from across
the City
680+
Ideas generated
about how to
improve the website
• Information Architecture (IA) & Navigation
• User Experience Design
• Accessibility
• Expanding Online Services
• Staff Training & Support
• Improved search and navigation,
with defined search taxonomy,
content hierarchy, and global
navigation
• Standardized/redesigned page
templates and components
• Increased accessibility and
partnerships for continued
improvement
ACCOMPLISHMENTS
• Work with Departments to conduct an
audit of content across the website
and update it
• Improve back -end workflow and
Content Management System
• Redesign key landing pages across the
website
• Improve user experience for key
government services including
permitting, OAK311, and contracting
2023 PRIORITIES
Inclusive Community
Engagement
To ensure that all Oaklanders have the
opportunity to shape the policies and
programs that impact their everyday
lives
OUR GOAL
INCLUSIVE COMMUNITY ENGAGEMENT WORKING GROUP
COMMUNITY
OUTCOMES
• Community engagement efforts include
representation from people that are often
excluded from the decision -making process.
• The community sees how they can play a role
and that their participation is meaningful.
• The community can see how public input is
used in decision making to reach our
intended outcomes and racial equity vision.
• The community feels like we are listening and
responding to complex issues collaboratively
across departments and breaking down silos.
• The community sees us as partners in
breaking down barriers.
RACIAL
DISPARITIES &
COMMUNITY
ENGAGEMENT
THE CONTEXT: THE DOMINANT CONSENSUS ON RACE
Institutional history
of neglect and
damage in BIPOC
Communities
National
Values
Contemporary
Culture
CURRENT MANIFESTATIONS: SOCIAL AND INSTITUTIONAL DYNAMICS Processes that maintain
racial hierarchy
Racialized Public Policies
and Institutional Practices
OUTCOME: RACIAL DISPARITIES = LOW PARTICIPATION & ENGAGEMENT Racial inequalities
in current levels of
well-being
Capacity of individual
and community
involvement is
underminded.
Limited capacity for
participation for
BIPOC communities
Oakland’s history of structural racism has
created barriers to engagement and
participation among low -income, Black,
Indigenous and other communities of
color and multiply for women, LGBTQ and
people living with disabilities who are part
of these racial groups.
HOW STRUCTURAL RACISM PRODUCES "HARD TO
REACH" COMMUNITIES
ONGOING RACIAL INEQUITIES
Mandated policies such as the Americans with
Disabilities Act, California Brown Act, and the City’s
Sunshine and Language Access Ordinances help us
meet minimum engagement standards.
CURRENT COMMUNITY
ENGAGEMENT STRUCTURES
OAKLAND ENGAGEMENT ACTIVITIES
ALONG THE IAP2 SPECTRUM
INFORM
Newsletters
Social media
PR
Flyers
Static websites
CONSULT
Surveys
Interactive website
Focus Groups
Interviews
Town hall meetings
Public hearings
INVOLVE
Boards & Commissions
Neighborhood Councils
Advisory Committees &
Taskforces
COLLABORATE
Partnerships
Paid partnerships &
grants
ECAP
EMPOWER
Participatory
budgeting
Police Commmission
Public Ethics
Commission
IAP2 is the International Association for Public Participation • Training series on Inclusive Community
Engagement, participation from hundreds
of staff
• Community of practice with regular bi -
weekly meetings to share best practices
and support each other across
departments
• Intranet site with shared resources
• Development of Citywide Administrative
Instruction and a position to support the
work
ACCOMPLISHMENTS
• Onboard the Inclusive Community
Engagement Officer into the City
Administrator’s Office
• Role out Inclusive Community
Engagement AI and training
• Develop more trainings on inclusive
community engagement practices
• Update and build out guidebooks and
self -service resources to support staff in
their inclusive community engagement
work
2023 PRIORITIES
#OaklandLoveLife
• Adopted in 2016 in memory of 16-
year-old Lo’Eshe Lacy
• The Love Life motto is a mantra
against violence and an
affirmation of the value of life
LOVE LIFE:
OAKLAND’S
OFFICIAL MOTTO
• Activate the Love Life motto
• Connect it to core strategies that the
City is already working on
• Expand the community’s awareness
of and engagement with “Love Life”
• Have it embraced and championed
by community partners
LOVE LIFE
OUTREACH
GOALS
• Brought on Cultural Strategist, Kev Choice
• Introduced Love Acknowledgement into
City meetings and events to set intention
for grounding our work in love
• Social media, billboard campaign and
video series to liftup community
understanding and expectation of motto
• Love Life events in Frank Ogawa Plaza and
throughout Oakland with entertainment,
resources, free food, backdrop and posters
ACCOMPLISHMENTS
• Continue to activate the motto through
events and digital media
• Develop a love ambassador program to
further spread the Love Life motto into the
community
• Create a community toolkit to encourage
partners to incorporate the love
acknowledgment and motto into their work
• Expand opportunities to ensure that the
motto is grounded/takes root in the
community2023 PRIORITIES
CONTACT US
Find us online at:
OAKLANDCA.GOV
@OAKLAND
OAKLANDP [email protected]