CLEAR CHANNEL “OFFER” SUMMARY:
Comparison Between Becker Offer and Clear Channel Adjusted Offer:
Attachment A
Face # Location Status "Offered" Revenue Possible Revenue 1 7th / Market (Community Garden) SITE NON-VIABLE 210,000.00$ $ - 2 7th / Market (Community Garden) SITE NON-VIABLE 210,000.00$ $ - 3 98th / Empire (Columbia Gardens) SITE NON-VIABLE 210,000.00$ $ - 4 98th / Empire (Columbia Gardens) SITE NON-VIABLE 210,000.00$ $ - 5 I-880 & High Street (Southeast) SITE NON-VIABLE 105,000.00$ $ - 6 I-880 & High Street (Southeast) SITE IS VIABLE 105,000.00$ $ 105,000 7 P I-980 & 27th Ave SITE NON-VIABLE 105,000.00$ $ - 8 I-80 (Bay Bridge) & Toll Plaza SITE NON-VIABLE 105,000.00$ $ - 9 I-80 (Bay Bridge) & Toll Plaza SITE NON-VIABLE 105,000.00$ $ - 10 I-880 & High Street (Northeast) SITE NON-VIABLE 105,000.00$ $ - 11 I-880 & 16th Ave (Embarcadero) SITE NON-VIABLE 105,000.00$ $ - 12 I-880 & Alameda Ave SITE NON-VIABLE 105,000.00$ $ - 13 I-880 & Fruitvale Ave SITE NON-VIABLE 105,000.00$ $ - 14 I-880 & Fruitvale Ave SITE NON-VIABLE 105,000.00$ $ - 15 I-580 & San Pablo SITE IS VIABLE 105,000.00$ $ 105,000 16 I-880 & Webster SITE IS VIABLE 105,000.00$ $ 105,000 17 98th Ave & Bigge SITE NON-VIABLE 105,000.00$ $ - 18 98th Ave & Bigge SITE NON-VIABLE 105,000.00$ $ -
SITE COUNT ANNUAL LIFETIME
18 2,310,000$ 155,699,739$
15 1,995,000$ 134,467,935$
3 315,000$ 21,231,804$
FINANCIAL SUMMARY
Summary
Non-viablity of Clear Channel Sites
Total revenue NON VIABLE:
Total Revenue VIABLE w/NO ISSUES:
Total Revenue PROPOSED:
Analysis of Non-Viability of Clear Channel Proposed Sites Title
Requirements
Clear Channel Proposed Sites
Oriented to
Freeway
Clear (Sellable)
Visibility
1 7th/Market - Community Garden (CITY-OWNED) ✓ ✓ ✓ X ✓ ✓ ✓ ✓ ? 210,000$ -$ 2 7th/Market - Community Garden (CITY-OWNED) ✓ ✓ ✓ X ✓ ✓ ✓ ✓ ? 210,000$ -$ 3 98th/Empire - Columbia Gardens (CITY-OWNED) X X ✓ ? ✓ X X ✓ ? 210,000$ -$ 4 98th/Empire - Columbia Gardens (CITY-OWNED) X X ✓ ? ✓ X X ✓ ? 210,000$ -$ 5 Nimitz Frwy (I-880) NS 20ft W/O High St F/E - 1 ✓ ✓ X n/a ✓ ✓ ✓ ✓ ? 105,000$ -$ 6 Nimitz Frwy (I-880) NS 590ft E/O High St F/E - 1 ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ? 105,000$ 105,000$ 7 P I-980 Frwy WS 15ft N/O 27th St F/N - 1 X X ✓ n/a ✓ X ✓ ✓ ? 105,000$ -$ 8 Bay Bridge (I.80) SS .7mi E/O Toll Plaza (%) - F/E ✓ X ✓ n/a ✓ ✓ ✓ ✓ X 105,000$ -$ 9 Bay Bridge (I.80) SS .7mi E/O Toll Plaza (%) - F/W ✓ X ✓ n/a ✓ ✓ ✓ ✓ X 105,000$ -$ 10 Nimitz Frwy I-880 Frwy ES 0.25mi N/O High St F/N ✓ X ✓ n/a ✓ ✓ ✓ ✓ X 105,000$ -$ 11 16th Ave & Embarcadero ✓ ✓ ✓ n/a X X ✓ ✓ ? 105,000$ -$ 12 Alameda Ave & High St ✓ ✓ ✓ n/a X X X ✓ ? 105,000$ -$ 13 Nimitz Frwy (I-880) NS 200ft W/O Fruitvale F/E - 1 ✓ ✓ ✓ n/a ✓ ✓ ✓ X ? 105,000$ 105,000$ 14 Nimitz Frwy (I-880) NS 200ft W/O Fruitvale F/W - 2 ✓ ✓ ✓ n/a ✓ ✓ ✓ X ? 105,000$ 105,000$ 15 MacArthur Frwy I-580 SS 31ft E/O San Pablo Ave F/E ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ? 105,000$ 105,000$ 16 Nimitz Frwy (I-880) WS 0.3mi S/O I-980 F/N - 1 ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ? 105,000$ 105,000$ 17 98th Ave NL 2000' W/O I-880 - F/E n/a n/a n/a n/a X X X ✓ ? 105,000$ -$ 18 98th Ave NL 2000' W/O I-880 - F/W n/a n/a n/a n/a X X X ✓ ? 105,000$ -$ 2,310,000$ 525,000$
18 2,310,000$ / year
13 525,000$ / year
2 210,000$ / year
3 315,000$ / year
Possible
Proposed
RevenueOff Premise
Sign
Property
Owner
Authorization
"Offered"
Proposed
Revenue
Industry Requirements (to
be able to generate ad
revenue)
City Parameters
Total Proposed Revenue w/NO ISSUES:
Total Faces PROPOSED:
Total Faces NON-VIABLE:
Total Faces VIABLE w/NO ISSUES:
Revenue with other ISSUES: Total Faces with other ISSUES:
Caltrans Requirements
Industrial or
Commercial
Zone
Not Classified
Landscape
Area
More than
1000ft from
other digital?
NO DEED
RESTRICTIONS
Adjacent to
Freeway
(14.04.270)
Total Revenue PROPOSED:
Total Proposed Revenue ACTUAL:
Face # Location Status Offered Revenue Possible Revenue 1 1357 5th Street SITE IS VIABLE 75,000.00$ 75,000.00$ 2 1357 5th Street SITE IS VIABLE 75,000.00$ 75,000.00$ 3 8099 Coliseum Way SITE IS VIABLE 75,000.00$ 75,000.00$ 4 8099 Coliseum Way SITE IS VIABLE 75,000.00$ 75,000.00$ 5 4701 Oakport SITE IS VIABLE 75,000.00$ 75,000.00$ 6 4701 Oakport SITE IS VIABLE 75,000.00$ 75,000.00$ 7 1001 22nd Avenue SITE IS VIABLE 75,000.00$ 75,000.00$ 8 1001 22nd Avenue SITE IS VIABLE 75,000.00$ 75,000.00$ 9 601 Brush Street SITE IS VIABLE 75,000.00$ 75,000.00$ 10 601 Brush Street SITE IS VIABLE 75,000.00$ 75,000.00$ 11 3650 Mandela Parkway SITE IS VIABLE 75,000.00$ 75,000.00$ 12 3650 Mandela Parkway SITE IS VIABLE 75,000.00$ 75,000.00$ 13 277 5th Street SITE IS VIABLE 75,000.00$ 75,000.00$ 14 277 5th Street SITE IS VIABLE 75,000.00$ 75,000.00$ 15 3700 Mandela Parkway SITE IS VIABLE 75,000.00$ 75,000.00$ 16 3700 Mandela Parkway SITE IS VIABLE 75,000.00$ 75,000.00$ 17 2982 E 7th St SITE IS VIABLE 75,000.00$ 75,000.00$ 18 2982 E 7th St SITE IS VIABLE 75,000.00$ 75,000.00$ 19 3401 E 8th Street SITE IS VIABLE 75,000.00$ 75,000.00$ 20 3401 E 8th Street SITE IS VIABLE 75,000.00$ 75,000.00$ *Alternate Sites Also Available
SITE COUNT ANNUAL LIFETIME
20 1,500,000$ 69,143,635$
0 -$ -$
20 1,500,000$ 69,143,635$
FINANCIAL SUMMARY
Summary
Viablity of Becker/OFI Sites
Total revenue NON VIABLE:
Total Revenue VIABLE w/NO ISSUES:
Total Revenue PROPOSED:
Title
Requirements
Becker/OFI Proposed Sites
(18/20 faces below have an Issued
Caltrans Preliminary Permit)
Oriented to
Freeway
Clear (Sellable)
Visibility
1 1357 5th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 2 1357 5th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 3 8099 Coliseum Way ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 4 8099 Coliseum Way ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 5 4701 Oakport ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 6 4701 Oakport ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 7 1001 22nd Avenue ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 8 1001 22nd Avenue ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 9 601 Brush Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 10 601 Brush Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 11 3650 Mandela Parkway ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 12 3650 Mandela Parkway ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 13 277 5th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 14 277 5th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 15 3700 Mandela Parkway* ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 16 3700 Mandela Parkway* ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 17 2982 E 7th St ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 18 2982 E 7th St ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 19 3401 E 8th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ 20 3401 E 8th Street ✓ ✓ ✓ n/a ✓ ✓ ✓ ✓ ✓ 75,000$ 75,000$ Alternate Sites (with Caltrans Prelim approval) also available 1,500,000$ 1,500,000$ *Caltrans Prelim Permit Pending
20 1,500,000$ / year
0 1,500,000$ / year
0 -$
20 1,500,000$ / year
Total Proposed Revenue ACTUAL:
Possible
Proposed
Revenue
Off Premise
Sign
Property
Owner
Authorization
Offered
Proposed
Revenue
Analysis of Viability of Becker/OFI Proposed Sites
Industry Requirements (to
be able to generate ad
revenue)
City Parameters
Total Proposed Revenue w/NO ISSUES:
Total Faces PROPOSED:
Total Faces NON-VIABLE:
Total Faces VIABLE w/NO ISSUES:
Revenue with other ISSUES: Total Faces with other ISSUES:
Caltrans Requirements
Industrial or
Commercial
Zone
Not Classified
Landscape
Area
More than
1000ft from
other digital?
NO DEED
RESTRICTIONS
Adjacent to
Freeway
(14.04.270)
Total Revenue PROPOSED:
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