Economic
Development
Action Plan Update
Business Development Division
Econom ic and Wor kforce Developme nt Depar tme nt
Community and Economic Development Committee
September 24, 2024
• Context and Purpose
• Follow up to February Update
• EDAP Framework
• Vision, Mission, Goals and Guiding Principles
• Focus on Council Directive: Revenue Generation
• Stakeholder Engagement and Outreach Plan 2024
• Project Timeline
• Agenda for Council District presentations
• Overview of Comparative Council District Data
Agenda
• Purpose of the EDAP
• To build consensus and achieve buy-in around vision and goals; to guide the near-term work and inform long- term economic development strategic objectives
• Context
• Still in a post-COVID world
• Challenges delivering baseline City services consistently • Prioritizing equity
• Budget imperative to focus on revenue generation
• Aligning with other City plans/policy documents
• Staffing changes - new Director as of April
• Process
• While there is urgency, there is also a need to make sure we're coordinated with other departments/plans and reach the right stakeholders – takes time to do it right • The process will be iterative, and we'll have to take some chances • Recommendation to CED
• Provide feedback on EDAP Framework and the Engagementand Outreach plan • Continue item to a future CED mtg (Dec) with an updated status report Purpose, Context, Process,
and Recommendation
Economic Development Action Plan Framework
Support the
Business
Community
Attract and
Retain Key
Industries
Implement
Place Based
Strategies
Build
Oakland’s
WorkforceGoals
Use Data
Informed by
Community
Experience
Cultivate
Community
Partnerships
Be
Responsive,
Accountable,
and
Transparent
Advance
Equity of
OpportunityPrinciples
Mission
Increase investment and sustainable revenue streams to support essential government services and opportunity in every
neighborhood.
Oakland's thriving economy provides equitable opportunities to live, work, learn and play in sustainable neighborhoods.
Vision
Steward
Social
Cohesion
DRAFT
Support the Business Community
• Develop a business incentive toolbox and attract private-sector investment (also a key sector action)
• Support $1.5 million Corridor Safety Ambassador Program in 24/25 (also a social cohesion action)
• Project Manage Uptown Entertainment District and Nighttime Economy Strategy (also a place-based action)
• Manage Foreign Trade Zone
• Administer 11 Community Benefit and Business Improvement Districts (BIDs) (also a social cohesion action)
• Lead Neighborhood Business Assistance Program
• Provide technical assistance, local contractor training programs, and other small business support (e.g., Façade/T enant Improvement Program) Attract and Retain Key Industries
• Develop and share employment, business and sector data/trends • Assist with site location and conceptual project planning • Develop and implement Mayor’s Film Incentive Program
• Steward cultural assets as tourism destinations
• Special workforce projects (e.g., Marine Trade & Water Transportation Career Initiative, BayT ech Career Initiative)
Implement Place Based Strategies
• Manage large development deals on City-owned land and advance surplus land sites for future development, consistent with State Surplus Lands Act • Oversee City’s real estate portfolio of over 1,100 owned parcels and approx. 170 leases/licenses
• Manage acquisition, disposition, leasing and asset management for all City properties and departments
• Including for homeless interventions
• Oversee Public Art in private development and capital improvement projects and develop Public Art Plan
• Project manage critical corridor/district strategies
• Hegenberger Corridor Strategic Plan (also a Business action and a social cohesion action) • Uptown Entertainment/Nighttime Economy District Strategy Build Oakland’s Workforce
• Workforce Innovation and Opportunity Act (WIOA)
• American Job Centers of California
• Adult and Youth Year-round Workforce Programming
• Summer Youth Employment Program
• Oakland Forward Program (Youth Job Corps Program)
• FY 2022-2025 Adult and Youth Service Provider Contracts • Special Projects (e.g., Day Labor Program, Prison to Employment, Marine Trade & Water Transportation Career Initiative, BayT ech Career Initiative) Steward Social Cohesion
• Support $1.5 million Corridor Safety Ambassador Program in 24/25 (also a business support program)
• Permit special events
• Regulate cannabis businesses, cabarets, massage parlors, mobile food vending, second-hand dealers, and sound amplification
• Manage the Cultural Funding Grant program with more than $1.0M in annual grants to arts organizations and festivals
• Oversee Public Art in private development and capital improvement projects and develop Public Art Plan
• Steward cultural assets
• Support the Cultural Strategists program and the Creative Economies of Belonging arts jobs program
• Workforce-related community engagement
EDAP Timeline
Data and Report Production
Jan-March 2025
Report 1: Citywide Economic Assessment
Report 2: City Council District Economic
Assessment
Report 3: Corridor Economic Assessment
External Consultation
June 2024-Dec 2024
Business
Business Support Organizations
Oakland’s Leaders
Real Estate and Property Sector
Business and Employment Sector
Partnerships
Community and Economic Development
Organizations
Internal Consultation
Oct-March 2025
Mayor and City Council
Economic Workforce Development
Teams
City Administrator’s Office
City Services
Final EDAP Due Q1 2025
City Council District Engagement
Overview EDAP
• Mission
• Vision
• Goals
• Guiding Principles
Engagement and Outreach
• Business and Community partners
Understanding Your District: Economic Assessment
• Sales tax revenue
• Number of businesses
• Number of employers
• Number of employees
City Council District Comparative Data
City Council District Sales Tax
Source: City Sales Tax Data, HdL 2023
City Council District Comparative Data
Source: City Business Tax and License Data, 2023
Geography of Business
City Council District Comparative Data
Source: CA Employment Development Department, 2022
Geography of Employers
City Council District Comparative Data
Source: CA Employment Development Department, 2022
Geography of Employees