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APPROVED AS TO FORM AND LEGALITY
DRAFT
_________________________
CITY ATTORNEY’S OFFICE
OAKLAND CITY COUNCIL
RESOLUTION NO. _______________ C.M.S.
INTRODUCED BY COUNCILMEMBER RAMACHANDRAN, AND
COUNCILMEMBER GALLO
A RESOLUTION:
(1) AUTHORIZING THE CITY ADMINISTRATOR TO
NEGOTIATE TERMS AND ENTER INTO AN ADVERTISING SIGNS RELOCATION AGREEMENT WITH BECKER BOARDS, A CALIFORNIA L.L.C. (“BECKER”) , WITH SUCH AGREEMENT INCLUDING THE FOLLOWING: (A) ALLOWING BECKER TO
ERECT UP TO FIVE NEW ADVERTISING SIGNS AT CERTAIN LOCATIONS ON
PRIVATE PROPERTY IN EXCHANGE FOR BECKER CAUSING THE REMOVAL OF
ELEVEN EXISTING ADVERTISING FACES AT VARIOUS LOCATIONS IN THE
CITY BY DATES CERTAIN, WITH BECKER WAIVING ITS RIGHTS TO JUST COMPENSATION FOR THE REMOVED SIGNS; (B) REQUIRING BECKER TO MAKE PAYMENTS IN ADVANCE OF UP TO $2,357,500 FOR FISCAL YEAR 2025/2026, AND ANNUAL PAYMENTS OF UP TO $750,000 FOR A THIRTY -ONE YEAR
TERM WITH ESCALATIONS, IN ADDITION TO PROVIDING OTHER FINANCIAL
INCENTIVES TO THE CITY INCLUDING NEGOTIATED CARBON
OFFSET AND BEAUTIFICATION FEES; AND
(2) ADOPTING APPROPRIATE CALIFORNIA ENVIRONMENTAL QUALITY
ACT FINDINGS
WHEREAS, Becker Boards, L.L.C., a California limited liability company (“Becker”), in exchange for the City's approval of a certain relocation agreement (“Relocation Agreement”) , which would authorize new Advertising Signs and require removal of existing Advertising Signs (as defined in Oakland Planning Code Section 17.10.850) faces, would waive its rights to just compensation related to the removal of existing Advertising Sign faces, including with respect to all real property and personal property interests related thereto , thereby eliminating various Advertising Sign faces within the City at no cost to the City; and
WHEREAS, the Relocation Agreement will require Becker to cause the removal of the Advertising Sign Faces (as defined below) at its sole cost and expense; and
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WHEREAS, the Relocation Agreement will permit Becker to construct and operate five new double-sided digital or static or mixed Advertising Signs (“New Advertising Sign”) , on private property in the Permitted Becker Advertising Sign Locations (as defined below); and
WHEREAS, Becker shall endeavor to build digital faces wherever feasible, and may build static faces only where there are technical, legal, or other parameters that would impede the feasibility of a digital face; and
WHEREAS, the private agreement Becker holds with the underlying property owners of the properties described in the Permitted Becker Sign Location s will comply with all laws, including, without limitation, the Subdivision Map Act; and
WHEREAS, as part of the Relocation Agreement, Becker volunteers to refrain from accepting any advertising promoting the use of weapons or firearms; and
WHEREAS, the Removal Advertising Sign Faces will result in the removal of up to eleven (11) Advertising Sign faces in the City of Oakland; and
WHEREAS, the proposed Relocation Agreement shall comply with the existing City regulations that permit New Advertising Signs pursuant to a Relocation Agreement; and
WHEREAS, given the current economic state of the City, the City Council desires to generate new economic activity in areas of ` the City along freeway corridors, and to use new advertising signs (as defined in Oakland Planning Code Section 17.10.850) to display public service messages, provide advertising for small businesses and for business districts, and to provide revenue streams for the City; and
WHEREAS, the City will receive a n advanced payment up to of a total of One Million Five Hundred Thousand Dollars ($1,500,000), paid immediately upon each commencement of operation date of each New Advertising Sign built pursuant to the Relocation Agreement, at a rate of up to Three Hundred Thousand Dollars ($300,000) per Advertising Sign constructed; and
WHEREAS, the City will additionally receive Eleven Thousand Twenty -Seven Dollars and Eighty Cents ( $11,027.80) per Advertising Sign, which would offset one hundred percent (100%) of all carbon emissions for the life of the Advertising Sign, for a total of up to Fifty-Five Thousand One Hundred Thirty-Nine Dollars ($55,139); and
WHEREAS, In addition to the Advanced Payments and Carbon Offset fees, the City will additionally receive up to Seven Hundred Fifty Thousand Dollars ($750,000) 12 months following commencement of operations, as well as Beautification Fees of up to Twenty-Seven Thousand Five Hundred dollars ($27,500), as well as a planning fee of Twenty-Five Thousand dollars ($25,000), resulting in an increase in revenue for the FY2025/2026 budget of a combined Two Million Three Hundred Fifty-Seven Thousand Five Hundred Dollars ($2,357,500); and
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WHEREAS, each of five (5) Advertising Sign s proposed through the Relocation Agreement would produce an annual average of over One Hundred Seventy Thousand Dollars ($170,000) in public benefits per sign over the life of the Relocation Agreement; and
WHEREAS, the City will receive annual average revenue of up to Eight Hundred Fifty Thousand Dollars ($850,000) per year over the life of the Relocation Agreement; and
WHEREAS, local business and non -profit organizations will receive free advertising in an amount equivalent to an annual average of up to Three Hundred Forty Thousand Dollars ($340,000) per year over the life of the Relocation Agreement; and
WHEREAS, the projected financial benefit to the City as proposed in this Resolution is expected to exceed Thirty-Five M illion Dollars ($ 35,000,000) over the life of the Relocation Agreement, as well as over Thirteen Million Dollars ($13,000,000) in free advertising for a combined benefit to the city and its residents of over Forty -Eight Million Dollars ($48,000,000); and
WHEREAS, the State Business and Professions (B&P) Code section 5412 law authorizes municipalities to enter into relocation agreements to allow for the removal and construction of advertising signs under whatever terms and conditions acceptable to the parties; and
WHEREAS, Section 17.104.060 of the Planning Code allows the City Council to approve relocation agreements authorizing the installation of new advertising signs; and
WHEREAS, on June 10, 2025, this Resolution came before the Community & Economic Development (CED) Committee at a duly noticed meeting which unanimously approved it being forwarded to this Council for action; and now, therefore be it
RESOLVED: that the City Council authorizes the City Administrator to negotiate and execute one Relocation Agreement with Becker (the “Becker Relocation Agreement”) that would:
(1) Authorize Becker to construct and operate a maximum of five (5) new double-sided New Advertising Signs, each on private property to be chosen by Becker , as identified in Exhibit A (the “Permitted Becker Advertising Sign Locations” in exchange for Becker causing the removal of up to Eleven (11) existing Advertising Sign faces in the City of Oakland (the “Removal Advertising Sign Faces”) described further in Exhibit B attached hereto , and provid e for the waiver of rights to just compensation for such removal, including with respect to all real property and personal property interests related thereto, and (2) require Becker to make annual payments to the City as described in Exhibit C attached hereto (the “Required Becker Annual Payments”); and be it
FURTHER RESOLVED: that within ten (10) calendar days of any monetary payment of Required Becker Annual Payments becoming due, Becker shall provide evidence of full payment remittance to the City as evidence that the Required Becker Annual has been paid as agreed upon in the Relocation Agreement; and be it
FURTHER RESOLVED : that the Relocation Agreement shall require that Becker submit annual compliance reports to the City Administrator detailing how Becker is complying 4 103446\18640583v1
with the terms of the Relocation Agreement. The City Administrator is authorized to charge, and Becker shall pay, a reasonable compliance review fee to the City Administrator for review of the annual compliance report; and be it
FURTHER RESOLVED: that should Becker fail to make any monetary payments to the City, or breach any other material covenants or sections of the Relocation Agreement with the City, that the City may enforce against Becker, including the revocation of the right to maintain the offending Advertising Sign(s) at the expense of Becker, among other adequate remedies, as described in the Relocation Agreement, and subject to notice, cure, and other limitations set forth in the Relocation Agreement; and be it
FURTHER RESOLVED: that the term of the Becker Agreement shall be thirty-one (31) years, with one ten (10) year option to extend , to the extent that for such time periods in the Relocation Agreement, Becker is able to hold agreements permitted by its respective Relocation Agreement to operate Advertising Signs at the applicable private property locations identified as a Permitted Becker Advertising Site Location, with the ability to construct and operate like Advertising Signs at substitute locations should Becker be unable or unwilling to negotiate , maintain, or extend agreements for any particular site, so long as the substitute Advertising Sign location is listed in Exhibit A attached hereto, as applicable , and subject to all other terms and conditions in this Resolution and in the Relocation Agreement; and be it
FURTHER RESOLVED : that within the term of the Relocation Agreement and any extensions thereof, Becker shall, at its sole cost and expense, cause the removal of Advertising Signs in accordance with Exhibit B attached hereto; and be it
FURTHER RESOLVED: that if Becker fails to cause the removal of the requisite number of existing signs within the Term of the Relocation Agreement, in addition to other remedies, the city may revoke the right of Becker to maintain the New Advertising Signs constructed pursuant to the Relocation Agreement and may direct Becker to immediately remove all such new signs and return the properties on which such new signs were built upon to their previous condition, and shall receive from Becker liquidated damages in the amount of Three Hundred Thousan d Dollars ($300,000) for each New Advertising Sign permitted to be constructed under the Relocation Agreement; and be it
FURTHER RESOLVED: that on January 1 of the year following the Construction and Approval Date of the final New Advertising Sign constructed by Becker, Becker shall pay a fee of Two Thousand Five Hundred Dollars ($2500) to the City for each Removal Advertising Sign Face that Becker has not yet caused to be removed ( Annual Beatification Fee), for a total of up to Twenty-Seven Thousand Five Hundred dollars ($27,500) per year, and shall continue to pay such Annual Beautification Fee each year thereafter for each non-removed face until Becker causes the removal of such face, and the City Administrator is authorized to use the funds generated from the Annual Beautification Fees to pay for City-wide graffiti abatement or other City beautification; and be it
FURTHER RESOLVED : that the Relocation Agreement shall require that Becker confirm that the contracting private property owners, including any successors and assigns, have notice that: (1) they are required to have both actual and constructive notice of the terms of the applicable Relocation Agreement, (2) they have been reasonably advised by Becker to seek 5 103446\18640583v1
attorney review of both the Relocation Agreement and any lease or other agreement for, or related to, the placement of the Advertising Sign on their property, (3) that all such leases and agreements must comply with applicable law, including the Subdivision Map Act, (4) any agreement facilitating the placement of the Advertising Sign may be for a term for forty-one (41) years; (5) they may have to pay transfer tax for such agreement related to erection of a long-term Advertising Sign on their property, and (6) they may need lender consent if their property is encumbered by a mortgage or deed of trust; and be it
FURTHER RESOLVED: that the Required Becker Annual Payments made by Becker to the City as described in Exhibit C attached hereto shall increase by five percent (5%) starting at a date six (6) years following the completion of construction for each Advertising Sign built by Becker, and at the beginning of each five (5) year anniversary thereafter (e.g., years 6, 11, 16, 21, etc.); and be it
FURTHER RESOLVED: that one guaranteed digital advertising spot per rotation on each of the Becker digital Advertising Sign faces built in the Permitted Becker Advertising Sign Locations shall be made available, free of charge, to the City and the organizations and entities as described in Exhibit D attached hereto; and be it
FURTHER RESOLVED: that prior to construction of, and after the issuance of building permits for, each Advertising Sign proposed in the Permitted Becker Advertising Sign Locations, and subject to the figures and methodology described in Exhibit E attached hereto, Becker shall pay a one-time climate offset fee to the City for each of the Advertising Signs proposed in the Permitted Becker Advertising Sign Locations in the amount of Eleven Thousand Twenty-Seven Dollars and Eighty Cents ($11,027.80) per Advertising Sign , which would offset one hundred percent (100%) of all carbon emissions for the life of the Advertising Sign, for a total of up to Fifty-Five Thousand One Hundred Thirty-Nine Dollars ($55,139), as described in detail in Exhibit D attached hereto; and be it
FURTHER RESOLVED: that if any tree is removed from any property in relation to any of the new Advertising Signs proposed the Permitted Becker Advertising Sign Locations, the tree removal must comply with Oakland Municipal Code (“O.M.C.”) Chapter 12.36, but at minimum, the removing party shall replace the removed tree by planting at least three (3) new City-approved trees in a location subject to the discretion of the City Administrator. In addition, any substantial pruning of any tree, whether prior to construction of an Advertising Sign or at any point after the construction of an Advertising Sign, shall be approved by the City Administrator and be in compliance with O.M.C. Chapter 12.36; and be it
FURTHER RESOLVED: that each digital sign panel for each of the Advertising Signs to be built by Becker in the Permitted Becker Advertising Sign Location , shall utilize energy efficient LED technology; and be it
FURTHER RESOLVED: that this Resolution serves as the City’s written permission for the purposes of Becker filing for outdoor advertising permits from the California Department of Transportation (CalTrans) for the construction of the Advertising Signs described in Exhibit A attached hereto; and be it
FURTHER RESOLVED: that prior to the construction of any of the Advertising Signs described in the Permitted Becker Advertising Sign Locations , Becker shall obtain all necessary 6 103446\18640583v1
building permits from the City of Oakland for each of the Advertising Signs to be constructed and shall demonstrate compliance with the Subdivision Map Act; and be it
FURTHER RESOLVED: that Becker shall pay the City of Oakland an advance payment in the amount of One Hundred Fifty Thousand Dollars ($ 150,000) for each Advertising Sign constructed in the Permitted Becker Advertising Sign Locations , and shall also pay the second annual payment s due per in Exhibit C, each paid at the commencement of operation of each Advertising Sign, for a total advanced payment to the City of up to One Million Five Hundred Thousand Dollars ($1,500,000); and be it
FURTHER RESOLVED: that upon entering into the Relocation Agreements with the City Administrator, Becker shall each pay Twenty-Five Thousand Dollars ( $25,000) to the Planning and Building Department, to cover City expenses associated with the review and issuance of building permits for the signs proposed to be built in the Permitted Becker Advertising Sign Locations; and be it
FURTHER RESOLVED: that should any of the non-City entities described in Exhibit D attached hereto cease to exist, dissolve, are rendered insolvent, or are in any other way unable to receive their portion of the free advertising described in Exhibit D (the “Expired Entity”), then such portion of the free advertising, otherwise designated for the Expired Entity, shall instead be provided to the City Administrator or to the City Council’s designee for the then remaining term of the Relocation Agreement; and be it
FURTHER RESOLVED: that should Becker be required or desire to change a non -City Entity listed in Exhibit D attached hereto, then the City Council shall review and approve any new or substitute non -City nonprofit entity. The City Council has sole and absolute discretion in determining whether such a nonprofit entity shall be removed and/or whether a new or substitute nonprofit entity shall be appointed; and be it
FURTHER RESOLVED: that the City will agree to cooperate with Becker to process building permits after the Relocation Agreement has been fully executed by all parties and Becker have fully satisfied any conditions precedent to receiving any such permits; and be it
FURTHER RESOLVED: that each of the Advertising Signs to be built by Becker in the Permitted Becker Advertising Sign Locations shall be exempt from design review requirements, if applicable; and be it
FURTHER RESOLVED: that nothing herein signifies that the City has determined that agreements entered into as a result of this Resolution, including the Relocation Agreement, comply with the Subdivision Map Act, and nothing in this Resolution authorizes any non-compliance with the Subdivision Map Act; and be it
FURTHER RESOLVED: that the City Council authorizes the City Administrator to accept, deposit, and appropriate the payments described herein into the City’s General Purpose Fund; and be it
FURTHER RESOLVED: that the Council’s action in approving the Relocation Agreement relies on the following California Environmental Quality Act ( “CEQA”) documents 7 103446\18640583v1
including: The Coliseum Area Specific Plan Environmental Impact Report (“ EIR”) (2015); Broadway Valdez Specific Plan EIR (2014); West Oakland Specific Plan EIR (2014); Central Estuary Area Plan EIR (2013); Land Use and Transportation Element of the General Plan EIR (1998); the Oakland Estuary Policy Plan EIRs (1999, 2006) and Supple mental EIR (2013); the Redevelopment Area EIRs- West Oakland (2003), Central City East (2003), Coliseum (1995), and Oakland Army Base (2002); and various Redevelopment Plan Final EIRs (collectively, “Previous CEQA Documents” ). No further environmental review is required under CEQA Guidelines Sections 15162 and 15163. Moreover, each as a separate and independent basis, the Relocation Agreement is also exempt from CEQA pursuant to Public Resources Code Section 21080.17 and CEQA Guidelines Sections 15183 (projects consistent with General Plan and Zoning) and 15061(b)(3) (general rule, no significant effect on the environment). In addition, the Reloc ation Agreement is exempt pursuant to CEQA Guidelines Sections 15301 (Existing Facilities); 15302 (Small Structures); 15303 (Minor Alterations to Land); and 15332 (Infill Development Projects).
No exceptions to these exemptions apply. The proposed Advertising Signs are in areas within the City on existing highway corridors not deemed to be a Landscaped Freeway by the California Department of Transportatio n ( “CalTrans”), and are in areas already highly urbanized.
Furthermore, the advertising signs to be allowed under the Relocation Agreements will only be allowed in conformance with state law, and subject to outdoor advertising application approval from the CalTrans Office of Outdoor Advertising as to design, sightline and driver safety considerations. Each of the foregoing provides a separate and independent basis for a CEQA exemption and when viewed collectively provides an overall basis to support the finding that this project is exempt from CEQA; and be it
FURTHER RESOLVED: that the City Council hereby directs the City Administrator to (a) negotiate and execute a Relocation Agreement with Becker and such other additions, amendments or other modifications to the foregoing documents that the City Administrator, in consultation with the City Attorney’s Office, determines are in the best interests of the Cit y, provided that the terms and conditions of the Relocation Agreements are in substantial compliance with the terms and conditions contemplated in this Resolution with respect to, among other specifications, the number and location of new Advertising Signs, term of the Agreement, and monetary payments, and do not materially increase the obligations or liabilities of the City, and are necessary or advisable to complete the transactions contemplated by this Resolution ; and (b) to negotiate and execute such other documents as necessary or appropriate, in consultation with the City Attorney’s Office, to implement the Relocation Agreements in order to consummate the transaction in accordance with this Resolution, or to otherwise effectuate the purpose of this Resolution and its basic purposes.
IN COUNCIL, OAKLAND, CALIFORNIA,
PASSED BY THE FOLLOWING VOTE:
AYES – BROWN, FIFE, GALLO, HOUSTON, RAMACHANDRAN, UNGER, WANG, AND
COUNCIL PRESIDENT JENKINS
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NOES –
ABSENT –
ABSTENTION –
ATTEST:
ASHA REED
City Clerk and Clerk of the Council of the
City of Oakland, California
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EXHIBIT A
Advertising Sign Relocation Agreement
(Becker Boards, L.L.C.)
Permitted Becker Advertising Sign Locations
Only Five (5) of the following to be built:
Proposed locations:
1) SIGN A -3529 Peralta St, Oakland, CA 94608, Accessor’s Parcel Number 7 -613-5- 4 (double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level)
Alternate for 3529 Peralta Street:
3505 Magnolia St , Oakland, CA 94608, Accessor’s Parcel Number 5- 476-3-1(double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level);
*Note only one of either -3529 Peralta St or 3505 Magnolia St can be built, and not both.
2) SIGN B - 1155 7 th, Oakland , CA 94 607, Accessor’s Parcel Number 4-29-8; (double - sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level)
3) SIGN C - 1414 3 rd St, Oakland, CA 94606, Accessor’s Parcel Number 4 -73-10-2 (double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level)
4) SIGN D - 3350 E 9th St , Oakland, CA 94601, Accessor’s Parcel Number 33 -2199- 7-1 (double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level)
5) SIGN E – 668 23 rd St Oakland , CA 94612 Accessor’s Parcel Number 8-663-5 (double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level)
Alternate Locations (each a possible double -sided, digital or static or mixed, 14’x48’ or 20’x60’, “V” Build, height less than or equal to 85’ above highway grade level ):
5215 Shattuck Ave , APN 14-1215-5-1; 634 W Macarthur Blvd, APN12-967-21; 2020 Wake Ave, APN 18-305-2-3;2400 Engineer Road, APN 18-305-3-16; 680 52 nd Street, APN 14 -1215-37; 892 36th Street, APN 12 -948-23-2; 3516 Adeline Street, APN 5-478-23; 5443 Shattuck Ave, APN 14 -1213-1-2; 3443 Market St, APN 9-740- 1-4; 747 52nd St, APN 14-1205-19-1; 745 52 St, APN 14-1204-14-5; 5618 Shafter Ave, APN 14-1264-25-6; 5638 College Ave, APN 14-1264-37; 4018 Martin Luther King JR Way, APN 12-1012-31-2; 5131 Shattuck Ave, APN 14-1216-31-2; 640 W Grand Ave, APN 8-660-24-3; 3884 Martin Luther King JR Way, APN 12-968-31-1; 3860 Martin Luther King JR Way, APN 12-1026-18
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EXHIBIT B
Advertising Sign Relocation Agreement
(Becker Boards, L.L.C.)
Removal Advertising Sign Faces
For the first New Advertising Sign constructed, Becker shall cause the removal of the following:
Either:
Three (3) advertising sign faces located within the City of Oakland, subject to the following criteria:
1. Each Removal Advertising Sign Face must have a minimum sign face dimension of 6’ x 12’, or larger.
2. Becker is highly encouraged to engage with community groups to identify specific sign faces which have historically been a source of blight or nuisance in the communities they occupy.
3. Becker volunteers to engage with community groups to identify specific sign faces which have historically been used to place advertisements that have been offensive to the communities they occupy.
OR:
Two (2) Advertising Sign structures located within the City of Oakland, subject to the following criteria:
1. Each structure must be either free standing or roof mounted, and visible by the traveling from the public right-of-way
2. Becker is highly encouraged to engage with community groups to identify specific sign structures which have historically been a source of blight or nuisance in the communities they occupy.
3. Becker volunteers to engage with community groups to identify specific sign structures which have historically been used to place advertisements that have been offensive to the communities they occupy.
For each New Advertising Sign, after the first, constructed, Becker shall cause the removal of the following:
Either:
Two (2) advertising sign faces located within the City of Oakland, subject to the following criteria:
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1. Each Removal Advertising Sign Face must have a minimum sign face dimension of 6’ x 12’, or larger.
2. Becker is highly encouraged to engage with community groups to identify specific sign faces which have historically been a source of blight or nuisance in the communities they occupy.
3. Becker volunteers to engage with community groups to identify specific sign faces which have historically been used to place advertisements that have been offensive to the communities they occupy.
OR:
One (1) Advertising Sign structure located within the City of Oakland, subject to the following criteria:
1. Each structure must be either free standing or roof mounted, and visible by the traveling from the public right-of-way
2. Becker is highly encouraged to engage with community groups to identify specific sign structures which have historically been a source of blight or nuisance in the communities they occupy.
3. Becker volunteers to engage with community groups to identify specific sign structures which have historically been used to place advertisements that have been offensive to the communities they occupy.
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EXHIBIT C
Advertising Sign Relocation Agreement
(Becker Boards, L.L.C.)
Required Becker Annual Payments
The City shall receive:
For each digital face built:
Seventy-five Thousand ($75,000) per year with periodic increases for the Term of the Agreement, paid in equal quarterly installments with the first installment commencing upon the beginning of the thirteenth (13th) month following the Commencement of Operation Date, and
For each static sign face built:
Fifteen Thousand Dollars ($ 15,000) per year with periodic increases for the Term of the Agreement, paid in equal quarterly installments with the first installment commencing upon the beginning of the thirteenth (13th) month following the Commencement of Operation Date.
Note: Becker may convert a static face , if any, to a digital face at any time during the Term of this Agreement and any subsequent extensions, provided that upon the successful conversion of a static face to a digital face, Becker shall increase the annual payment paid to the City to the digital face rate described above (adjusted for escalators at time of conversion).
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EXHIBIT D
Advertising Sign Relocation Agreement
(Becker Boards, L.L.C.)
Free Advertising Spot
Listed organizations to share one guaranteed digital advertising space per rotation at all times on each of the digital New Advertising Sign faces:
1) The Unity Council
2) Oakland African American Chamber of Commerce
3) Oakland Chinatown Chamber of Commerce, Inc.
4) Oakland Latino Chamber of Commerce
5) Oakland Vietnamese Chamber of Commerce
6) Oakland Metropolitan Chamber of Commerce
7) Black Cultural Zone Community Development Corporation 8) East Bay Youth Development Center (EOYDC)
9) Bay Area Small Merchants Chamber of Commerce
10) Visit Oakland
11) City of Oakland
12) Oakland Police Department for hiring solicitation
13) Oakland Public Works for illegal dumping abatement messaging
Advertising content limitations shall be as follows: Each of the organizations listed as 1-10 above may use the free advertising space to promote Oakland-based small businesses, Oakland- based micro enterprises, Oakland -based/serving nonprofit organizations, and events related to their organizations. Visit Oakland may also use the free advertising space for Oakland branding and messaging ; Oakland events ; Business Improvement District messaging ; community messaging including, but not limited to, messaging for the Oakland Community Messaging Collective, and workforce education and development organizations such Cypress Mandela, Rising Sun Center for Opportunity, and others; and public service messaging. The City may use its allocation of its messaging for City branding and emergency and public service messaging.
None of the free advertising spots may be sold, resold, or directly monetized by any of the above- mentioned organizations.
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EXHIBIT E
Advertising Sign Relocation Agreement
(Becker Boards, L.L.C.)
Detailed Description of Carbon Offset Fee
Average project annual power use for each double-sided digital Advertising sign is approximately 40,000 kilowatt hour (kWh)/year* = 40 megawatt hours (MWh)/year
PG&E Carbon Dioxide Emission Rates for Electricity usage is = .524lbs of CO2 per kWh, or 524lbs per MWh**
40MWh/year/sign X 524lbs CO2/MWh = 20,960lbs/year/sign
20,960lbs = 9.51 metric tonnes
The California Carbon Allowance, per the California Cap and Trade Program***, sets the prices for carbon offsets cost per metric tonne of carbon. The cost per metric tonne of carbon as of March 28, 2023 is $28.99/tonne.
9.51 metrics tonnes X $28.99/metric tonne = $275.69/sign/year
40 years x $275.69 = $11,027.80/sign to offset the carbon emissions for the life of the sign.
*source: rounded up from the PG&E invoice dated 12/30/2022 for 1695 Eastshore Highway, double-sided digital Advertising Sign location in Berkeley, CA, meter number 1006713273, calculated at an annual average daily usage of kWh/day multiplied by 365 days, =
96.36kWh/day average X 365 days = 35,171.4kWh/year Avg = 35.171MWh/year Avg. For purposes of this estimate, rounded up to 40,000 kWh/year = 40MWh/year.
**source: PG&E report from
(https://www.pge.com/includes/docs/pdfs/about/environment/calculator/assumptions.pdf)
***source: Spot price from CaliforniaCarbon.com as of April 3, 2023 (https://carboncredits.com/carbon-prices-today/)