OAKLAND FREE BILLBOARD
ADVERTSING PROGRAM
BECKER BOARDS IMPACT REPORT
JUNE 10, 2025
COMMUNITY UPDATE TO THE CITY COUNCIL
8099 S. Coliseum 4701 Oakport 3401 E 8th Street 2982 E. 7th Street 1005 7th Street BECKER BOARDS 5 OAKLAND SIGNS
Over 100 Million impressions have been delivered to
increase brand awareness, bring in customers, etc.
BY THE NUMBERS
Over 20 community-based organizations and small
businesses have put up 88 free ads.
5-month review - The program launched January 1, 2025;
this data is through the end of May 2025.
$340,000+ in value to the ten official partner orgs and their Oakland-based members.
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
BY THE NUMBERS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
5-month review - The program launched January 1,
2025; this data is through the end of May 2025.
Fall 2024: 1-1 meetings with each community partner
December 1, 2024: Soft launch with all community partners January 1, 2025: Program launches across all five Becker Boards signs (ten faces)
BY THE NUMBERS
Over 20 community-based organizations and small
businesses have put up 88 free ads.
10 official ad partners: All five chambers plus The Unity Council, Black Cultural Zone, Visit Oakland, the City, and the Oakland Community Message Collective (OCMC)
Each partner advertises for itself, its members, and other local organizations and events (e.g. First Fridays, etc.) Community Update to the City Council on
Becker Boards Oakland Free Ad Program
$340,000+ in value to the ten official partner orgs and their Oakland-based members.
Even non-profit rates for one slot (four weeks on one
face) can run more than $2,500 from other operators.
Becker Boards provides all organizations 100% free
advertising one slot each rotating across all faces.
BY THE NUMBERS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
Over 100 Million impressions have been delivered to
increase brand awareness, bring in customers, etc.
Billboards are great for events, campaigns to drive
turnout, and general branding.
These impressions are extremely valuable for local non- profits and small businesses that would not otherwise be able to afford to reach the millions of people using
Oakland’s freeways.
BY THE NUMBERS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
BY THE STORIES
“Thank you for your positive messaging. It helped save
my child’s life.”
- Local mother at a community event where Becker was volunteering Community Update to the City Council on
Becker Boards Oakland Free Ad Program
“Becker’s program helped save a business that would
have otherwise closed.”
- Cathy Adams, CEO, Oakland African American Chamber of Commerce “Becker’s free billboard advertising helped us at a
critical time.” - Seth Steward, Executive Director, The Crucible
BY THE VIEWS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
BY THE VIEWS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
BY THE VIEWS
Community Update to the City Council on
Becker Boards Oakland Free Ad Program
THANK
YOU!
LET’S BUILD ON THIS
SUCCESS TOGETHER!