RECOMMENDATION
AGENDA REPORT
Staff Recommends That The City Council And The Oakland Redevelopment Successor Agency (ORSA) Governing Body Adopt The Following Pieces of Legislation:
1) A City of Oakland Resolution:
A. Approving The Fiscal Year 2024-25 Annual Reports Of The Lakeshore/Lake Park Business Improvement Management District Of 2022 (Lakeshore District), The Jack London Improvement District (Jack London District), The Temescal/Telegraph Business Improvement District (Temescal District), The Laurel Business Improvement District 2016 (Laurel District), The Koreatown/Northgate Community Benefit District 2017 (Koreatown District), The Oakland Tourism Business Improvement District (Oakland Tourism District), The Downtown Oakland Community Benefit District 2018 (Downtown Oakland District), The Lake Merritt- Uptown Community Benefit District 2018 (Lake Merritt-Uptown District), And The Chinatown Community Benefit District 2021 (Chinatown District) Advisory Boards;
B. Confirming The Continuing Annual Assessment For Each Said District And Levying Said Assessments, With The Exception Of The Laurel District That Is Expiring, For Fiscal Year 2025-26;
C. Increasing the 2025-26 Assessment By 5 Percent For The Jack London District, Temescal District, Koreatown District, Lakeshore District, Lake Merritt-Uptown District, And Chinatown District And By 3.2 Percent For The Downtown Oakland District;
D. Authorizing Payment Of The City of Oakland Cumulative Fiscal Year 2025-26 Fair Share Assessment In An Approximate Amount Of Four Hundred Eighty-Nine Thousand Four Hundred Twenty-One Dollars ($489,421.00) For City of Oakland- Owned Properties In The Jack London District, The Temescal District, The
CED Committee
July 8, 2025
TO: Jestin D. Johnson FROM: Ashleigh Kanat
City Administrator Director, Economic &
Workforce Development
Department
SUBJECT: SUPPLEMENTAL - Property BID
Annual Reports And Assessment
DATE: July 3, 2025
City Administrator Approval Date: Jul 3, 2025
Jestin Johnson (Jul 3, 2025 14:06 PDT)
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 2
Koreatown District, The Downtown Oakland District, The Lake Merritt-Uptown District, And The Chinatown District; And
E. Renewing The Agreements With The Districts For Administration And Disbursement Of Funds; And
2) Successor Agency Resolution Authorizing Payment Of The Oakland Redevelopment Successor Agency’s Cumulative Fiscal Year 2025-26 Fair Share Assessment In An Approximate Amount Of Three Thousand Two Hundred Sixty-Six Dollars And Seventy-Nine Cents ($3,266.79) For One Oakland Redevelopment Successor Agency-Owned Property In The Downtown Oakland Community Benefit District 2018
EXECUTIVE SUMMARY
Adoption of the proposed City resolution would approve the fiscal year (FY) 2024-25 annual reports submitted to the City of Oakland (City) for the following property based Business Improvement Districts (BIDs): Lakeshore District, the Jack London District, the Temescal District, the Laurel District, the Koreatown District, the Oakland Tourism District, the Downtown Oakland District, the Lake Merritt-Uptown District and the Chinatown District; confirm the continuing annual assessment for each district for FY 2025-26, with the exception of the Laurel District which is expiring and seeking renewal through separate City Council actions; and authorize payment of a cumulative fair share assessment of approximately $489,421.00 on City property located within the above districts. Adoption of the proposed Oakland Redevelopment Successor Agency (ORSA) resolution would authorize payment of a cumulative fair share assessment of approximately $3,266.79 on ORSA property located in the Downtown Oakland District.
In FY 2025-26, the special assessment districts (and not including the Laurel District) will collectively generate an estimated $12,116,305 of special assessment revenues, as detailed below in Table 1.
Table 1. Total Projected Assessments by Business Improvement District, FY 2025-26
Business Improvement
District
Projected Assessments
FY 25-26
Chinatown $1,443,100
Downtown Oakland $2,740,982
Koreatown $738,074
Lake Merritt-Uptown $2,310,689
Temescal $832,610
Jack London $1,747,951
Lakeshore $250,718
Oakland Tourism $2,052,181
Total $12,116,305
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 3
Funds generated will be used to pay for special benefit services outlined in each district's approved Management Plan (on file with the Office of the City Clerk) and annual report (contained in Exhibit A to the proposed City resolution). Services include, but are not limited to, security ambassadors, sidewalk cleaning, public right of way beautification, as well as marketing and promotions, including sponsorship of seasonal special events.
The FY 2024-25 annual reports indicate no changes to the boundaries of any of the districts or to the original method and basis of levying the assessments. The Jack London District, Temescal District, Koreatown District, Lakeshore District, Lake Merritt-Uptown District, and Chinatown District are each requesting a five percent increase to the assessments for FY 2025- 26, while the Downtown Oakland District is requesting a 3.2 percent increase to the assessments for FY 2025-26, all of which are increases within the allowable amount.
BACKGROUND / LEGISLATIVE HISTORY
In 1999, the City Council approved Ordinance No. 12190 C.M.S. (codified as Chapter 4.48 of the Oakland Municipal Code, subsequently amended by Ordinance No. 13322 C.M.S., July 21, 2015), establishing the City of Oakland Business Improvement Management District Ordinance, which allows for the formation of property-based assessment districts to undertake a range of services within the assessment area, independent from government, to further the economic viability of affected commercial neighborhoods.
That same year, the City Council also authorized the initiation of the Neighborhood Business Improvement District Program (Resolution No. 75323 C.M.S.) to assist neighborhood representatives in their attempts to form business and property-based assessment districts.
Pursuant to the above legislative actions, the special assessment districts were formed as follows:
● The Lakeshore District on July 5, 2022, pursuant to Resolution No. 89284 C.M.S. ● The Jack London District, July 18, 2023, pursuant to Resolution No. 89859 C.M.S. ● The Temescal District, July 16, 2024, pursuant to Resolution No. 90376 C.M.S. ● The Laurel District, July 7, 2015, pursuant to Resolution No. 85682 C.M.S. ● The Koreatown District, July 18, 2017, pursuant to Resolution No. 86864 C.M.S. ● The Oakland Tourism District, June 4, 2024, pursuant to Resolution No. 90291 C.M.S. ● The Downtown Oakland District, July 24, 2018, pursuant to Resolution No. 87323 C.M.S.
● The Lake Merritt-Uptown District, July 24, 2018, pursuant to Resolution No. 87324 C.M.S.
● The Chinatown District, July 26, 2021, pursuant to Resolution No. 88781 C.M.S.
Each district was formed for a 10-year term, with the exception of the Oakland Tourism District which was formed for a term of 9 years and 11 months. The Laurel District is expiring this year.
On April 14, 2025, the City Council adopted Resolution No. 90684 C.M.S., which declared an intention to renew the Laurel BID for a 20-year term, directed the distribution of a ballot to all affected property owners, and scheduled a public hearing for July 1, 2025.
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 4
Pursuant to Ordinance No. 12190 C.M.S., each district must submit an annual report to the City for review and approval.
ANALYSIS AND POLICY ALTERNATIVES
Adoption of the proposed resolutions will enable the special assessment districts to continue providing special benefit services such as enhanced cleaning, district beautification, private security, and marketing and promotional activities. These services are intended to improve the conditions and image of the affected business corridors and to stimulate ongoing economic revitalization within the surrounding commercial neighborhood.
The annual report form was redesigned in 2024 and converted to an online format, allowing for comparison of statistics across all BIDs reporting, including many new data points that are now being collected regarding the impact of BID activities. These new BID impact metrics include standardized cleaning, marketing and outreach metrics, as well as organizational information, such as updated BID board rosters. Summary statistics from the annual reports are provided in Attachment A.
In 2024, the Oakland Tourism BID and the 8 property-based BIDs utilized and leveraged $11.7 million in property and business-based annual assessments to employ 97 full-time employees (up from 92 in 2023) and utilize 371 volunteers throughout the year. Each week, the property- based BIDs provided 1,292 hours of cleaning services, with most BIDs cleaning their districts 7 days a week. Collectively in 2024, the BIDs removed 1.6 million pounds of trash from Oakland City streets, removed 23,473 stickers/posters and 48,024 pieces of graffiti, and provided 3,238 hours of pressure washing.
The property-based BIDs also support workforce development initiatives through their partners like Unity Council and District Works, providing a pathway to good quality jobs for those who face barriers to employment. Specifically, the eight property-based BIDs collectively employed 64 full time employees who walk the districts, doing business outreach, cleaning and providing hospitality and/or security services. During 2024, these ambassadors and staff provided 43,588 annual patrol hours by public safety officers, ambassadors, and other personnel as part of their safety programs, supporting the maintenance of 525 cameras—a 78% increase from 2023—as well as use of camera footage by the police/merchants/insurance companies in 229 incidents during the year. The BIDs made 3,047 merchant contacts during the year, holding or supporting 78 business support events, and in total supporting the 1,984 occupied storefronts, 15,573 residents and 5,119 parcels in the BID-represented areas. The PBIDs installed and maintained 279 new planters and hanging baskets in their districts, 970 tree wells, and 496 street pole banners.
1 In 2024, the BIDs provided robust marketing, communications and events programs benefitting their assessed businesses, property owners and residents as well as Oakland as a whole. BIDs utilized place-based marketing strategies through media outreach, websites, email communications, social media platforms, print-based marketing materials, and more. They had 35,735 email subscribers. The BIDs utilize a variety of social media platforms including
1 These statistics are compiled from the 2024 BID annual report form submissions contained in Exhibit A to the proposed City resolution.
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 5
Instagram, Facebook, TikTok, YouTube, WhatsApp and Twitter, and collectively reached 7.8 million accounts—a 79% increase from 2023--through social media communications in 2024.
BIDs organized 198 community events, in addition to sponsoring 152 more events organized by other community orgs and residents, drawing approximately 350,000 people to the BID areas.
The City Council may approve the BID annual reports as filed by district Advisory Boards (contained in Exhibit A to the proposed City resolution) or may modify any particulars in the reports and approve them as modified.
There is no anticipated adverse impact related to the adoption of the attached resolutions; however, there would be a negative impact to the districts if the proposed resolutions are not adopted and the assessments are not levied. Without a new infusion of assessment funds in the upcoming fiscal year, special benefit services paid for by the assessments would be curtailed or terminated in FY 2025-26. However, if City Council adopts the attached City resolution, the FY 2025-26 assessment levy will be approved and special benefit services in each district will continue uninterrupted in FY 2025-26, as they have for the past 20 years.
Levying the BID assessments for special benefits services advances the Citywide Priority of housing, economic and cultural security. BIDs provide additional resources (e.g., public safety, marketing, and cleanliness) that help make commercial corridors vibrant places that are consistently active, better serving the needs of Oakland’s business owners and residents.
FISCAL IMPACT
BIDs are self-initiated, self-funded, and self-administered entities. There are limited fiscal impacts to the City associated with the continuance of the above-referenced BIDs other than the costs of staff time to manage the BID program that are only partially recovered by the City’s administrative fee, as well as payment of fair share assessments on City and ORSA property located within the districts $489,421.00 and $3,266.79, respectively). Details of those payments appear below.
Pursuant to State Proposition 218, the City and ORSA must pay their fair share of assessments on City- and ORSA-owned property within the above-referenced special assessment districts.
This is because public as well as private properties are considered to derive special benefits from the activities of the districts.
Given the approximate $$11,623,617.49 of private funds that will be leveraged (not including the Laurel District), the above-mentioned City and ORSA payments of $489,421.00 on City properties and approximately $3,266.79 on ORSA properties may be considered a reasonable and productive expenditure of public funds.
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 6
Affected City and ORSA properties are listed in Table 2 below.
Table 2: List of City and ORSA properties subject to FY 2025-26 BID Assessment Levies District APN Legal
Owner
Site Description Annual
Assessment
Fund
Source
No. *
Chinatown 1-177-1 City 163 9th St $9,037.98 1
Chinatown 1-179-1-1 City 822 Alice St $1,238.56 1
Chinatown 1-179-1-2 City Alice St $381.91 1
Chinatown 1-183-1 City 640 Harrison St $15,661.28 1
Chinatown 2-71-1 City 250 10th St $16,269.08 1
Chinatown 2-89-1 City 125 14th St $14,430.36 1
Chinatown 2-91-1 City Oak St $7,906.16 1
Chinatown 2-100-11 City 1220 Harrison St $4,678.07 1
Chinatown 18-450-4 City 1000 Oak St $59,219.03 1
Downtown
Oakland 2-97-45 City 1327 Broadway $5,099.19 2
Downtown
Oakland 3-65-9-2 City 250 Frank H. Ogawa Plz $31,956.71 1 Downtown
Oakland 3-67-2 City City Hall Plz $13,513.24 1
Downtown
Oakland 3-67-3 City 1 Frank H Ogawa Plz $22,478.69 1
Downtown
Oakland 3-67-4 City 1414 Clay (Garage) $13,509.15 1
Downtown
Oakland 8-619-8-1 City 150 Frank H Ogawa Plz $31,142.48 1 Downtown
Oakland 8-620-9-3 City 524 16th St $2,460.06 2
Downtown
Oakland 8-641-8-5 City 540 17th St (Oakland Ice
Center) $31,947.87 3
Downtown
Oakland 1-199-1 City 620 Washington (Police
Admin Bldg) $37,910.66 1
Downtown
Oakland 2-98-1 City Clay St (Scotlan
Convention Ctr) $37,774.46 1
Koreatown 8-648-16-3 City 2100 Telegraph $4,751.99 1
Koreatown 9-684-5-1 City 404 26th Street $827.04 1
Koreatown 8-659-25 City 641 W. Grand Ave $540.45 1
Lake Merritt 8-623-6-1 City 1731 Franklin (Franklin St
Garage) $23,067.43 1
Lake Merritt 8-635-1 City 274 19th St (Snow Park) $26,026.89 1 Lake Merritt 8-649-5 City 2025 Broadway
(Paramount Theater) $10,450.29 1
Lake Merritt 8-655-6 City Grand Ave (foot of Valdez) $2,308.64 1
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 7
District APN Legal
Owner
Site Description Annual
Assessment
Fund
Source
No. *
Lake Merritt 10-768-4 City 200 Grand Ave (Veterans
Memorial Bldg) $12,918.55 1
Lake Merritt 8-673-1 City 2500 Broadway (Plaza) $1,546.29 1 Lake Merritt 8-716-58 City 1911 Telegraph (Vacant) $10,207.90 2 Lake Merritt 8‐668‐13 City 2330 Webster St $8,752.72 1
Lake Merritt 8-642-16 City 1807 Telegraph (Fox
Theater) $28,781.68 4
Temescal 14‐1219‐3 City 5205 Telegraph Ave $2,492.70 1
Jack London 18-425-4-1 City Embarcadero $133.51 1
CITY TOTAL $489,421.00
Downtown
Oakland 2-101-1 ORSA 989 Franklin $3,266.79 5
ORSA TOTAL $3,266.79
GRAND TOTAL $492,687.79
*See Table 3 for corresponding Fund Source Numbers.
Funds to pay FY 2025-26 assessments on City and ORSA properties include a combination of the following funding sources in the approximate amounts shown in Table 3 below.
Table 3: List of Funding Sources for Payment of FY 2025-26 BID Assessments on City and ORSA Properties:
Fund
Source
No.
Coding Block Amount
1) City
General
Fund
General Purpose Fund (1010)/Economic Development
Organization (85411)/Taxes and Assessments Account
(53511)/Business Improvement District Project
(1000147)/Citywide Activities Program (IP50)
$ 410,924.29
2) City Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and
Assessments Account (53511)/Downtown Capital Project
(1000169)/Downtown Program (SC13)
$ 17,767.16
3) City Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and
Assessments Account (53511)/Oakland Ice Center Project
(1003244)/Downtown Program (SC13)
$ 31,947.87
4) City Central District TA Bonds Series 2006T Fund (5614)/Central District Redevelopment Organization (85245)/Taxes and $ 28,781.68
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 8
Assessments Account (53511)/Fox Theater Operating
Project (1005785)/Downtown Program (SC13)
5) ORSA SRA Unrestricted Land Sales Proceeds Fund (9711)/Central District Redevelopment Organization (85245)/Rental:
Miscellaneous Account (53219)/88 Franklin Garage - ROPS 84 Project (1001359)/Oakland Redevelopment Successor
Agency Program (ORSA)
$ 3,266.79
Total $ 492,687.79
Like most municipalities that administer BID programs, the assessments generated by the districts create benefits beyond the cities’ administrative costs as they tend to generate increased foot traffic, sales taxes, and business taxes. 2 As is standard practice, the City
recovers some or most of the cost to administer these programs ranging from 1% to 3% of total assessments depending on when the BID was originally formed. Operations and direct services in the related business improvement districts are self-funded by the special assessments generated by the districts themselves. There is no further direct fiscal impact or cost anticipated with adoption of the proposed resolutions; however, going forward, the City and ORSA should be aware that each of the concerned districts may recommend annual assessment rate increases – up to 7 percent per year for the Temescal BID, and up to 5 percent per year for the remaining districts – for the remainder of their respective terms per their District Management Plans, on file in the Office of the City Clerk. If City Council chooses to approve such future recommendations for assessment rate increases, it would also increase assessment obligations on City- and ORSA-owned properties. Staff will coordinate closely with the City’s Finance Department to accommodate such potential increases.
Regarding the collection of the assessments, the Treasury Division of the City’s Finance Department will directly bill tax-exempt entities not on the County Assessor’s property tax roll.
For taxable entities, the County of Alameda will add the assessment as a line item to the annual property tax bill of each affected property owner and remit the amount collected to the City, less the County's collection fee of approximately 1.7 percent of total assessments billed. The City, in turn, will disburse the funds to the district, less a City cost recovery administrative fee, to be deposited into the General Purpose Fund (1010) primarily to offset the cost of staffing support from the City’s Finance Department and the Economic and Workforce Development Department. This administrative fee is pursuant to written agreements between the City and each applicable district’s designated non-profit management corporation.
Until disbursed, the BID assessments will be held in special trust funds (one for each district) established by the City’s Finance Department. The trust fund Oracle coding is: Miscellaneous Trusts Fund (7999)/Treasury Operations Unit Organization (08721)/Pass-Thru Assessments Account (24224)/DP080 Administrative Project (1000007), as well as Economic Development Organization (85411)/DP850 Administrative Project (1000019).
2 2024 HdL Sales Tax Report, Business Improvement Districts
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 9
PUBLIC OUTREACH / INTEREST
For the City Council to adopt the proposed resolutions, enabling legislation does not require City staff to conduct public outreach other than the required posting on the City’s website. District stakeholders, however, did perform the outreach necessary to secure advisory board consensus sufficient to generate the proposed annual reports and proposed 2025 district budgets (contained in Exhibit A to the proposed City resolution), and proposed FY 2025-26 district assessments
COORDINATION
The Budget Bureau and the Office of the City Attorney were consulted in the preparation of this report, legislation, and exhibits.
SUSTAINABLE OPPORTUNITIES
Economic: BID assessments fund activities that are intended to support improved conditions in critical business corridors and the eventual increase of property, sales, and business tax revenues, as well as increased job opportunities, and ongoing economic development of affected commercial districts.
Environmental: BID assessments will fund special benefit services such as litter pickup, sidewalk steam cleaning, landscaping, public art, directional signage, and public safety capital improvements, which are intended to increase cleanliness of the applicable districts and contribute to the provision of safe, walkable commercial corridors.
Race and Equity: BIDs enable a form of participatory self-governance, by allowing members of a commercial district to transparently and sustainably fund and manage services that benefit that district. Stakeholders themselves administer revenues generated by the district, contributing to community self-empowerment. While the majority of existing BIDs are not located in high priority neighborhoods as identified in the OAKDOT equity toolbox, The Lake Merritt-Uptown, Downtown, and Chinatown BIDs are located in such areas and utilize assessments to support safety, cleaning, marketing, community identity and special event programs for the high priority areas within their boundaries. Because BIDs contribute to community empowerment, the City Council entered into a contract with Urban Place Consulting (UPC) to provide organizational assistance to underserved commercial corridors, which includes performing BID feasibility studies. With direction from the City, UPC has been engaging groups of business owners and property owners in underserved commercial corridors throughout the City (e.g., Hegenberger Road), providing education not just on BID formation, but on alternative means of formal organization, such as establishing nonprofit status or a merchant’s organization, that can accomplish many goals of a commercial district while serving as interim steps to BID formation.
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 10
ACTION REQUESTED OF THE CITY COUNCIL
Staff Recommends that the City Council and the Oakland Redevelopment Successor Agency (ORSA) Governing Body adopt the following pieces of legislation:
1) A City of Oakland Resolution:
A. Approving The Fiscal Year 2024-25 Annual Reports Of The Lakeshore/Lake Park Business Improvement Management District Of 2022 (Lakeshore District), The Jack London Improvement District (Jack London District), The Temescal/Telegraph Business Improvement District (Temescal District), The Laurel Business Improvement District 2016 (Laurel District), The Koreatown/Northgate Community Benefit District 2017 (Koreatown District), The Oakland Tourism Business Improvement District (Oakland Tourism District), The Downtown Oakland Community Benefit District 2018 (Downtown Oakland District), The Lake Merritt-Uptown Community Benefit District 2018 (Lake Merritt-Uptown District), And The Chinatown Community Benefit District 2021 (Chinatown District) Advisory Boards;
B. Confirming The Continuing Annual Assessment For Each Said District And Levying Said Assessments, With The Exception Of The Laurel District That Is Expiring, For Fiscal Year 2025- 26;
C. Increasing the 2025-26 Assessment By 5 Percent For The Jack London District, Temescal District, Koreatown District, Lakeshore District, Lake Merritt-Uptown District, And Chinatown District And By 3.2 Percent For The Downtown Oakland District;
D. Authorizing Payment Of The City of Oakland Cumulative Fiscal Year 2025-26 Fair Share Assessment In An Approximate Amount Of Four Hundred Eighty-Nine Thousand Four Hundred Twenty-One Dollars ($489,421.00) For City of Oakland-Owned Properties In The Jack London District, The Temescal District, The Koreatown District, The Downtown Oakland District, The Lake Merritt-Uptown District, And The Chinatown District; And
E. Renewing The Agreements With The Districts For Administration And Disbursement Of Funds; AND
2) Successor Agency Resolution Authorizing Payment Of The Oakland Redevelopment Successor Agency’s Cumulative Fiscal Year 2025-26 Fair Share Assessment In An Approximate Amount Of Three Thousand Two Hundred Sixty-Six Dollars And Seventy- Nine Cents ($3,266.79) For One Oakland Redevelopment Successor Agency-Owned Property In The Downtown Oakland Community Benefit District 2018
CED Committee
July 8, 2025
Jestin D. Johnson, City Administrator
Subject: SUPPLEMENTAL Property BID Annual Reports And Assessment Payment Approval Date: July 3, 2025 Page 11
For questions regarding this report, please contact Eric Simundza, Urban Economic Analyst IV, at 510-238-6249.
Respectfully submitted,
Sofia Navarro
Sofia Navarro (Jul 3, 2025 13:37 PDT)
ASHLEIGH KANAT
Director, Economic & Workforce
Development Department
Reviewed by:
Cristy Johnston Limon,
Deputy Director, Economic & Workforce
Development Department
Prepared by:
Eric Simundza,
Urban Economic Analyst IV, Economic &
Workforce Development Department
Attachments (1):
A: Business Improvement Districts Annual Impact Reporting 2024
CED Committee
July 8, 2025
Attachment A
Business Improvement Districts
Annual Impact Reporting 2024
Who Oakland BIDs Support
2,505 Businesses 5,119
Parcels
1,984
Occupied
Storefronts
16,574
Residents
The metrics encompasses Oakland's 8 property-based and tourism-based BIDs Distribution of Full-Time Paid Employees
6%
15% 28%
17%
34%
General/Admin Cleaning Ambassadors/Workers
Public Safety Officers/Security Ambassadors Hospitality/Business Outreach Ambassadors Other Seasonal/Part-Time Staff
Total number of Full-Time Employees in 2024 = 97
Staffing 2023/2024
Staff Type 2023 2024
FTE* paid General/Admin 23.7 27.4
FTE paid Cleaning Ambassadors/Workers 33.3 33.2
FTE paid Public Safety Officers/Security
Ambassadors
7.3 16.3
FTE paid Hospitality/Business Outreach
Ambassadors
23.9 14.9
FTE paid Other Seasonal/ Part-time staff 3.8 5.3
Total number of paid FTE 92.0 97
FTE Volunteers 374 371
FTE: Full Time Employee
Oakland's 8 Property-Based BIDs Provided Services
In 4 Main Areas
Safety Beautification
Cleaning Marketing
Safety Output 2023/2024
Metric 2023 2024 % Change
911 Calls 253 196 -23%
Footage Provided to
OPD/Merchants/Insurance 149 229 54%
Merchant Checks 89,962 215,008 139%
Non-Emergency Calls 256 263 3%
Non-Patrol Hours 19,495 13,851 -29%
Patrol Hours 41,070 43,588 6%
Security Cameras Maintained 295 525 78%
Security Cameras
Security Cameras Maintained 2023/2024
204
147
122
96 86
75 38 40
10 2
Koreatown Oakland Lake Merritt Uptown
District Association
Downtown Oakland
Association
2023 2024
Laurel District
Association
Jack London
Improvement District
These are the 5 BIDs that install and maintain security cameras Cleaning Output 2023/2024
Metric 2023 2024 % Change
Graffiti Removed 98,030 48,024 -51.0%
Bags of Trash Collected 24,583 44,824 82.3%
Pounds of Trash Collected 959,509 1,583,949 65.1%
Incidents of Illegal Dumping Removed 9,670 23,024 138.1% 311 Requests Made 2,344 1,616 -31.1%
Pressure Washing (Hours) 3,432 3,238 -5.7%
Stickers/Posters Removed 34,575 23,437 -32.2%
Illegal Dumping
Number of Incidents of Illegal Dumping Removed
10,013
9,021
4,378
3,302
55 45
932
1,771
685
1,384
741
315 3 25
- 60
Laurel District Koreatown Lake Merritt Downtown Jack London Oakland Lakeshore Temescal Association Oakland Uptown District Oakland Improvement Chinatown Avenue BID Telegraph BID Association Association District Improvement
Council
2023 2024
Beautification Output
Metric 2024
Planters and Hanging Baskets Maintained 279
Tree Wells Maintained 970
Banners on street/light poles maintained 496
Pedestrian-Oriented Lighting Elements
Installed 301
Big Belly Trash Cans Maintained 13
Public Plazas Maintained 5
Public Art Pieces Maintained 137
Marketing and Social Media
BIDs Attracted
34,934 new
Followers on
Instagram
Visit Oakland
Reached 77,641
Instagram Followers
35,735 Email
Subscribers
403,034 BID Emails
Opened
>7.8 Million Accounts
Reached Via Social
Media Platforms
Platforms include
Facebook,
Instagram, Twitter,
TikTok, and YouTube
The numbers encompass the 8 property-based and the tourism-based BIDs Jack London Improvement District 2024 Expenditure
10%
13%
10%
Maintenance & Beautification
Marketing & Economic
Development
Administration & Government
67% Contingency & Collection
Total Expenditure = $1,493,625
Jack London Improvement District
Koreatown Oakland 2024 Expenditure
48%
46%
Security & Operations
Marketing & Identity Enhancement
Administration
6%
Total Actual Budget = $720,591
Koreatown Oakland
Lakeshore Avenue BID 2024 Expenditure
17%
1%
Environmental - Clean/Safe/Beautiful
Economic Vitality
Management/Reserve/Fees
82%
Total Expenditure = $244,592
Lake Merritt Uptown 2024 Expenditure
27%
Clean and Safe Enhancements
Marketing and Economic
Enhancements
73%
Total Expenditure = $1,885,047
Temescal Telegraph BID 2024 Expenditure
14%
22%
64%
Clean & Safe Operations
Marketing Identity Enhancements
Administration & Government/Comm Relations
Total Expenditure = $699,873
Temescal Telegraph BID
Oakland Convention and Visitors Bureau 2024 Expenditure
7%
4%
23%
3% 3%
60%
Marketing & Advertising
Sales
Special Events
Admin. & Operations
City Admin. Fee
Contingency & Reserve
Total Expenditure = $1,808,898
Oakland Convention and Visitors Bureau
Downtown Oakland Association 2024 Expenditure
23%
77%
Clean and Safe Enhancements
Marketing and Economic Enhancements
Total Expenditure = $2,350,961
MARKETING, BRANDING, & EVENTS
SUMMER ON THE PLAZA
Activate it, and they will come. We have often referred to Frank Ogawa Plaza as the City's living room, and this year, with considerable grant funding from the City, we were able to transform the plaza into just that. The plaza became a dance club , a painting studio, a fitness center, a music venue, a comedy club, and much more! With over 50 individual activations, 4 of which were happy hour events that included two Sip and Paints, a guided Samba and Soca Dance class, and a Silent Disco complete with a Halloween costume contest, we brought consistent and unprecedented energy to the plaza, leaving the community clamoring for more.
These events represent what a true public-private partnership can look like and what it can accomplish - we can change the perception of safety in our downtown and change the narrative of Oakland.
OUR IMPACT
• Total Attendees Across All Events: 878
• Foot Traffic and Revenue Trends: Positive trend in foot traffic and revenue was observed during event days , with one of our businesses, Cafe Teatro, experiencing a 24% increase in lunch hour sales during Town Tuesdays.
• Local Spending: Participants reported spending between $10 and $200 per event, with the majority spending between $20 and $50 . Frequent attendees noted spending up to $500 per month.
UPTOWN
DOWNTOWN
OI.K�D COMMUrilTY BENEFIT DISTRICTS
Laurel District Association 2024 Expenditure
1%
11%
34%
54%
District Identity and Streetscape
Improvement
Organization/Administration/Management
Services Expenses
Sidewalk Operations, Beautification and
Order
Other
Total Expenditure = $487,410
Laurel District Association
Oakland Chinatown Improvement Council 2024 Expenditure
16%
20%
Civil Sidewalks
District Identity/Placemaking
Administration
64%
Total Expenditure = $1,280,481
Oakland Chinatown Improvement Council