View Legislation And Exhibit A — Oakland City Council, July 15, 2025

APPROVED AS TO FORM AND LEGALITY

___________________________
CITY ATTORNEY’S OFFICE

OAKLAND CITY COUNCIL

RESOLUTION NO. ______________ C.M.S.

RESOLUTION:

1) APPROVING THE FISCAL YEAR 2024-25 ANNUAL REPORTS OF

THE LAKESHORE/LAKE PARK BUSINESS IMPROVEMENT
MANAGEMENT DISTRICT OF 2022 (LAKESHORE DISTRICT), THE

JACK LONDON IMPROVEMENT DISTRICT (JACK LONDON

DISTRICT), THE TEMESCAL/TELEGRAPH BUSINESS

IMPROVEMENT DISTRICT (TEMESCAL DISTRICT), THE LAUREL
BUSINESS IMPROVEMENT DISTRICT 2016 (LAUREL DISTRICT),

THE KOREATOWN/NORTHGATE COMMUNITY BENEFIT
DISTRICT 2017 (KOREATOWN DISTRICT), THE OAKLAND

TOURISM BUSINESS IMPROVEMENT DISTRICT (OAKLAND

TOURISM DISTRICT), THE DOWNTOWN OAKLAND COMMUNITY
BENEFIT DISTRICT 2018 (DOWNTOWN OAKLAND DISTRICT),

THE LAKE MERRITT-UPTOWN COMMUNITY BENEFIT DISTRICT
2018 (LAKE MERRITT-UPTOWN DISTRICT), AND THE
CHINATOWN COMMUNITY BENEFIT DISTRICT 2021
(CHINATOWN DISTRICT) ADVISORY BOARDS;

2) CONFIRMING THE CONTINUING ANNUAL ASSESSMENT FOR

EACH SAID DISTRICT AND LEVYING SAID ASSESSMENTS, WITH

THE EXCEPTION OF THE LAUREL DISTRICT THAT IS EXPIRING,
FOR FISCAL YEAR 2025-26;

3) INCREASING THE 2025-26 ASSESSMENT BY 5 PERCENT FOR THE

JACK LONDON DISTRICT, TEMESCAL DISTRICT, KOREATOWN

DISTRICT, LAKESHORE DISTRICT AND LAKE MERRITT-
UPTOWN DISTRICT AND BY 3.2 PERCENT FOR THE DOWNTOWN
OAKLAND DISTRICT;

4) AUTHORIZING PAYMENT OF THE CITY OF OAKLAND
CUMULATIVE FISCAL YEAR 2025-26 FAIR SHARE ASSESSMENT

IN AN APPROXIMATE AMOUNT OF FOUR HUNDRED EIGHTY-

THREE THOUSAND TWO HUNDRED FIVE DOLLARS AND
SEVENTY-FOUR CENTS ($483,205.74) FOR CITY OF OAKLAND-

OWNED PROPERTIES IN THE JACK LONDON DISTRICT, THE

2 TEMESCAL DISTRICT, THE KOREATOWN DISTRICT, THE

DOWNTOWN OAKLAND DISTRICT, THE LAKE MERRITT-
UPTOWN DISTRICT, AND THE CHINATOWN DISTRICT;

5) RENEWING THE AGREEMENTS WITH THE DISTRICTS FOR

ADMINISTRATION AND DISBURSEMENT OF FUNDS

WHEREAS, Section 4.48 of the City of Oakland (City) Oakland Municipal Code (OMC), the City’s Business Improvement Management District Ordinance, allows for the formation of business improvement management districts; and

WHEREAS, pursuant to OMC Section 4.48, affected property owners petitioned to form the Lakeshore/Lake Park Business Improvement Management District of 2022 (Lakeshore District), the Jack London Improvement District (Jack London District), the Temescal/Telegraph Business Improvement District (Temescal District), the Laurel Business Improvement District 2015 (Laurel District), the Koreatown/Northgate Community Benefit District 2017 (Koreatown District), the Oakland Tourism Business Improvement District (Oakland Tourism District), the Downtown Oakland Community Benefit District 2018 (Downtown Oakland District), the Lake Merritt-Uptown Community Benefit District 2018 (Lake Merritt District), and the Chinatown Community Benefit District 2021 (Chinatown District) Advisory Boards, together, the “Districts,” and to undertake the Management Plans for the Districts (Plans) which are on file with the City Clerk; and

WHEREAS, the Plans provide for enhanced services such as new security, crime prevention, beautification, parking resolution, sidewalk sweeping, economic development, lighting, and marketing activities with the intent of creating a positive atmosphere in the District areas (as more specifically identified in their respective Plans); and

WHEREAS, the Plans were prepared in accordance with OMC Chapter 4.48, and have been filed with the City; and

WHEREAS, the Districts were established as follows:
 the Lakeshore District on July 5, 2022 pursuant to Resolution No. 89284 C.M.S.;  the Jack London District on July 18, 2023, pursuant to Resolution No. 89859 C.M.S.;  the Temescal District on July 16, 2024, pursuant to Resolution No. 90376 C.M.S.;  the Laurel District, on July 7, 2015, pursuant to Resolution No. 85682 C.M.S.;  the Koreatown District, on July 18, 2017, pursuant to Resolution No. 86864 C.M.S.;  the Oakland Tourism District, on June 4, 2024, pursuant to Resolution No. 90291 C.M.S.;  the Downtown Oakland District, on July 24, 2018, pursuant to Resolution No. 87323 C.M.S.;
 the Lake Merritt District, on July 24, 2018, pursuant to Resolution No. 87324 C.M.S.;  the Chinatown District, on July 26, 2021, pursuant to Resolution No. 88781 C.M.S.; and

WHEREAS, the Fiscal Year (FY) 2024-25 Annual Reports (attached herein as Exhibit A) have been prepared by the Lakeshore District, Jack London District, Temescal District, Laurel District, Koreatown District, Oakland Tourism District, Chinatown District, Downtown Oakland District, and Lake Merritt District Advisory Boards and filed with the City Clerk; and

3 WHEREAS, the FY 2024-25 Annual Report for the Jack London District includes a determination and recommendation by its District Advisory Board for a 5% increase in the amount of the annual assessment beginning in FY 2025-26 for the Jack London District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the FY 2024-25 Annual Report for the Temescal District includes a determination and recommendation by its District Advisory Board for a 5% increase in the amount of the annual assessment beginning in FY 2024-25 for the Temescal District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the FY 2024-25 Annual Report for the Koreatown District includes a determination and recommendation by its District Advisory Board for a 5% increase in the amount of the annual assessment beginning in FY 2024-25 for the Koreatown District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the FY 2024-25 Annual Report for the Lakeshore District includes a determination and recommendation by its District Advisory Board for a 5% increase in the amount of the annual assessment beginning in FY 2025-26 for the Lakeshore District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the FY 2024-25 Annual Report for the Downtown Oakland District includes a determination and recommendation by its District Advisory Board for a 3.2% increase in the amount of the annual assessment beginning in FY 2025-26 for the Downtown Oakland District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the FY 2024-25 Annual Report for the Lake Merritt District includes a determination and recommendation by its District Advisory Board for a 5% increase in the amount of the annual assessment beginning in FY 2025-26 for the Lake Merritt District, which is within the maximum annual assessment increase set forth in the approved plan and the resolution establishing the District; and

WHEREAS, the City owes a cumulative FY 2025-26 fair share assessment of $483,205.74 for the City-owned properties shown in Table 1 below:

Table 1: List of City properties subject to FY 2025-26 BID Assessment Levies District APN Legal
Owner
Site Description Annual
Assessment
Chinatown 1-177-1 City 163 9th St $7,809.04
Chinatown 1-179-1-1 City 822 Alice St $1,069.92
Chinatown 1-179-1-2 City Alice St $329.92
Chinatown 1-183-1 City 640 Harrison St $13,528.80
Chinatown 2-71-1 City 250 10th St 14,053.85

4 District APN Legal
Owner
Site Description Annual
Assessment
Chinatown 1-177-1 City 163 9th St $8,607.60
Chinatown 1-179-1-1 City 822 Alice St $1,179.58
Chinatown 1-179-1-2 City Alice St $282.86
Chinatown 1-183-1 City 640 Harrison St $14,915.50
Chinatown 2-71-1 City 250 10th St $15,494.36
Chinatown 2-89-1 City 125 14th St $13,743.20
Chinatown 2-91-1 City Oak St $7,529.68
Chinatown 2-100-11 City 1220 Harrison St $4,455.30
Chinatown 18-450-4 City 1000 Oak St $56,399.08
Downtown
Oakland 2-97-45 City 1327 Broadway $5,099.19
Downtown
Oakland 3-65-9-2 City 250 Frank H. Ogawa Plz $31,956.71 Downtown
Oakland 3-67-2 City City Hall Plz $13,513.24
Downtown
Oakland 3-67-3 City 1 Frank H Ogawa Plz $22,478.69
Downtown
Oakland 3-67-4 City 1414 Clay (Garage) $13,509.15
Downtown
Oakland 8-619-8-1 City 150 Frank H Ogawa Plz $31,142.48 Downtown
Oakland 8-620-9-3 City 524 16 th St $2,460.06
Downtown
Oakland 8-641-8-5 City 540 17th St (Oakland Ice
Center) $31,947.87
Downtown
Oakland 1-199-1 City 620 Washington (Police Admin
Bldg) $37,910.66
Downtown
Oakland 2-98-1 City Clay St (Scotland Convention
Ctr) $37,774.46
Koreatown 8-648-16-3 City 2100 Telegraph $4,751.99
Koreatown 9-684-5-1 City 404 26th Street $827.04
Koreatown 8-659-25 City 641 W. Grand Ave $540.45
Lake Merritt 8-623-6-1 City 1731 Franklin (Franklin St
Garage) $23,067.43
Lake Merritt 8-635-1 City 274 19th St (Snow Park) $26,026.89 Lake Merritt 8-649-5 City 2025 Broadway (Paramount
Theater) $10,450.29
Lake Merritt 8-655-6 City Grand Ave (foot of Valdez) $2,308.64 Lake Merritt 10-768-4 City 200 Grand Ave (Veterans
Memorial Bldg) $12,918.55
Lake Merritt 8-673-1 City 2500 Broadway (Plaza) $1,546.29 Lake Merritt 8-716-58 City 1911 Telegraph (Vacant) $10,207.90 Lake Merritt 8‐668‐13 City 2330 Webster St $8,752.72
Lake Merritt 8-642-16 City 1807 Telegraph (Fox Theater) $28,781.68 Temescal 14‐1219‐3 City 5205 Telegraph Ave $2,492.70

5 District APN Legal
Owner
Site Description Annual
Assessment
Jack London 18-425-4-1 City Embarcadero $133.51
CITY TOTAL $483,205.74

; and

WHEREAS, it is possible that additional properties will be transferred to City ownership during FY 2025-26, thus increasing the City’s fair share assessments; and

WHEREAS, funds to pay the assessments owed by the City will be budgeted as follows:

For assessor parcel numbers 1-177-1, 1-179-1-1, 1-179-1-2, 1-183-1, 2-71-1, 2-89-1, 2-91-1, 2- 100-11, 18-450-4, 3-65-9-2, 3-67-2, 3-67-3, 3-67-4, 8-619-8-1, 1-199-1, 2-98-1, 8-648-16-3, 9- 684-5-1, 8-659-25, 8-623-6-1, 8-635-1, 8-649-5, 8-655-6, 10-768-4, 8-673-1, 8-668-13, 14‐1219‐ 3, and 18-425-4-1, funds will be budgeted in General Purpose Fund (1010)/Economic Development Organization (85411)/Taxes and Assessments Account (53511)/Business Improvement District Project (1000147)/Citywide Activities Program (IP50).

For assessor parcel numbers 2-97-45, 8-620-9-3, and 8-716-58, funds will be budgeted in Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Downtown Capital Project (1000169)/Downtown Program (SC13).

For assessor parcel number 8-641-8-5, funds will be budgeted in Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Oakland Ice Center Project (1003244)/Downtown Program (SC13); and

For assessor parcel number 8-642-16, funds will be budgeted in Central District TA Bonds Series 2006T Fund (5614)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Fox Theater Operating Project (1005785)/Downtown Program (SC13); and

WHEREAS, until disbursed, the Districts’ assessments will be held in a special trust fund established by the Finance Department on behalf of the Districts in Miscellaneous Trusts Fund (7999)/Treasury Operations Organization (08721)/Pass Thru Assessments Account (24224)/DP080 Administrative Project (1000007), as well as Economic Development Organization (85411)/DP850 Administrative Project (1000019); now, therefore, be it

RESOLVED: That the City Council does hereby find that the Advisory Boards for the Lakeshore District, the Jack London District, the Temescal District, the Laurel District, the Koreatown District, the Oakland Tourism District, the Chinatown District, the Downtown Oakland District, and the Lake Merritt District were duly appointed by Resolutions of the City Council and have filed their Annual Reports for FY 2024-25 as required by law; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Lakeshore District Advisory Board and confirms the continuing annual assessments for the Lakeshore District for FY 2025-26, including a 5% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the

6 assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Jack London District Advisory Board and confirms the continuing annual assessments for the Jack London District for FY 2025-26, including a 5% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Temescal District Advisory Board and confirms the continuing annual assessments for the Temescal District for FY 2025-26, including a 5% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Laurel District Advisory Board; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Koreatown District Advisory Board and confirms the continuing annual assessments for the Koreatown District for FY 2025-26, including a 5% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Oakland Tourism District Advisory Board and confirms the continuing annual assessments for the Oakland Tourism District for FY 2025-26, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Downtown Oakland District Advisory Board and confirms the continuing annual assessments for the Downtown Oakland District for FY 2025-26, including a 3.2% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Lake Merritt District Advisory Board and confirms the continuing annual assessments for the Lake Merritt District for FY 2025-26, including a 5% increase in the amount of annual assessments, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

7 FURTHER RESOLVED: That the City Council hereby approves the FY 2024-25 Annual Report as filed by the Chinatown District Advisory Board and confirms the continuing annual assessments for the Chinatown District for FY 2025-26, and the City Council does hereby levy and direct the collection of the assessments for FY 2025-26 in accordance with the assessment formula as provided for in the Annual Report and the Plan on file with the City Clerk; and be it

FURTHER RESOLVED: That the proposed method and basis of levying the assessments to be levied against each property in the Districts have not been changed or modified and are those specified in the Annual Reports and the Plans on file with the City Clerk which were previously adopted after holding the required public meetings and public hearings and protest procedures as provided for by law; and be it

FURTHER RESOLVED: That the assessments shall be attached to the property and collected with the annual county property taxes, and in certain cases, as specified in the Plans, through a special municipal billing; and be it

FURTHER RESOLVED: That the boundaries of the Districts shall remain the same as specified in the Plans on file with the City Clerk and there are no changes to the boundaries or benefit zones; and be it

FURTHER RESOLVED: That the types of the improvements and activities proposed to be funded by the levy of assessments on property in the Districts are those described in the Plans and the Annual Reports from the Districts on file with the City Clerk, and there are no substantial changes in the improvements or activities for the Districts; and be it

FURTHER RESOLVED: That the FY 2025-26 assessments for the Districts total approximately $12,116,305, which are as follows (including the City’s fair share assessment amounts):

 Approximately $250,718 for the Lakeshore District,
 Approximately $1,747,951 for the Jack London District,  Approximately $832,610 for the Temescal District,
 Approximately $2,052,181 for the Oakland Tourism District,  Approximately $738,074 for the Koreatown District,
 Approximately $2,740,982 for the Downtown Oakland District,  Approximately $2,310,689 for the Lake Merritt-Uptown District, and  Approximately $1,443,100 for the Chinatown District;

and be it

FURTHER RESOLVED: That the amount chargeable to each parcel in each District shall be as determined by the Plans and Annual Reports on file in the Office of the City Clerk; and be it

FURTHER RESOLVED: That the City Administrator is authorized to and shall pay a cumulative FY 2025-26 fair share assessment of an aggregate approximate amount of $483,205.74 for City-owned property as more specifically described in the recitals above from the General Purpose Fund (1010)/Economic Development Organization (85411)/Taxes and Assessments Account (53511)/Business Improvement District Project (1000147)/Citywide Activities Program

8 (IP50) and the Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Downtown Capital Project (1000169)/Downtown Program (SC13) and the Central District Projects Fund (5610)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Oakland Ice Center Project (1003244)/Downtown Program (SC13) and the Central District TA Bonds Series 2006T Fund (5614)/Central District Redevelopment Organization (85245)/Taxes and Assessments Account (53511)/Fox Theater Operating Project (1005785)/Downtown Program (SC13); and be it

FURTHER RESOLVED: That the City Administrator is authorized to pay the fair share assessments from the funds listed above for any additional properties located in any of the Districts that are transferred to City ownership during FY 2025-26; and be it

FURTHER RESOLVED: That the agreements between the City and the Districts for administration of the Districts and disbursement of funds are hereby renewed, and the City Administrator is hereby authorized to make amendments if necessary pursuant to the City’s Business Improvement Management District Ordinance (Chapter 4.48, Ordinance 12190 C.M.S., 1999), as amended.

IN COUNCIL, OAKLAND, CALIFORNIA,

PASSED BY THE FOLLOWING VOTE:

AYES - BROWN, FIFE, GALLO, HOUSTON, RAMACHANDRAN, UNGER, WANG, AND

PRESIDENT JENKINS
NOES –
ABSENT –
ABSTENTION –

ATTEST:

ASHA REED
City Clerk and Clerk of the Council of the
City of Oakland, California

3425769v1 / SW
Wednesday, April 2, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name
Lakeshore Avenue BID
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Carol Knight
Email [email protected]
Phone Number (510) 508-0253
General Information & District Composition
Are you a Property-based BID or
Business-based BID?
Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
0 Cleaning Ambassadors/workers
1 Public Safety Officers/Security
Ambassadors
1 Hospitality/Business Outreach
Ambassadors
0 Other Seasonal/Part-time staff
2 Volunteers (not counting your board
members)
0 1
Exhibit A
Notes about staffing numbers
We have 2 Admins that share the job and are both part time.

How many parcels in your BID? 48
How many businesses in your BID? 79
Approximately how many residents in
your BID?
0 Approximately how many occupied
storefronts in your district?
76 Approximately how many vacant
storefronts in your district?
13 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
Unity Council
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
70 Number of bags of trash collected
2000
Pounds of trash collected (if you measure
trash in pounds not bags)
0 2
Number per year
Number of Incidents of illegal dumping
removed
25 Number of 311 requests made
156
Number of hours of pressure washing
208
Number of stickers/posters removed
100
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
Carol 510-508-0253, Abebe 510-355-6554
,[email protected] , Phing 510-912-8489
Number of days per week cleaning
services are provided (1-7 days/wk)
5 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
28 Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Street patrol/ambassadors Coordination with OPD Walking safety escorts
On call for all merchants, we do not have an ambassador program for Lakeshore.

Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
696
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
2900
3 Number
Number of merchant checks
2100
Number of 911 calls made by the BID
52 Number of non-emergency calls made by
the BID
52 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
0 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
10:00 AM
06:00 PM
Tuesday
10:00 AM
06:00 PM
Wednesday
10:00 AM
06:00 PM
Thursday
10:00 AM
06:00 PM
Friday
10:00 AM
06:00 PM
Saturday
10:00 AM
06:00 PM
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
0 Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Install/maintain Big Belly trashcans
4 Safety tree trimming of city trees in district
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
15 Number of tree wells maintained
0 Number of banners on street/light poles
installed/maintained
0 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
3 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
0 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Social media posts (non-promoted) Flyers & posters
Email newsletters
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Maintain Event calendar on BID website
What types of social media platforms
does your BID actively use? Facebook Instagram
5 For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
14 12
76 0
Facebook
886
105
306
3 Instagram
910
105
2700
11 Twitter
0 0
0 0
Tiktok
0 0
0 0
WhatsApp
0 0
0 0
YouTube
0 0
0 0
What is the average email open rate in
2024 as a percentage?

76.2 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
3 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
0 Amount ($$) of Event sponsorship provided
in 2024
0 Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
55 Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
In-person Merchant outreach & contacts
6 Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
78 Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
0 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
20 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
One of our most impactful projects this year was the
trimming of the large city-maintained trees that line
Lakeshore Avenue. These trees had not been serviced in
over a decade, creating not only visual blight but a real safety hazard to pedestrians and parked vehicles. Our BID took it upon ourselves to advocate for and fund the
trimming of these overgrown trees—ensuring that broken
limbs, blocked signage, and falling branches are no longer a threat to our businesses or the public. This long-overdue work immediately enhanced sight lines, sidewalk safety, and the overall walkability of our corridor. For nearly three decades, our BID has been proud to host three cornerstone events for the neighborhood: the Easter Parade, Halloween Parade, and Christmas Stroll. These beloved traditions
continued in 2024 and were more vibrant than ever. Each event brings families, neighbors, and visitors together to celebrate community, creativity, and small business. They also provide a valuable boost to our merchants, increasing foot traffic and creating meaningful moments of
connection between businesses and the broader public.

We understand that visibility and communication are
essential for our merchants to thrive. That’s why in 2024, we continued to publish a monthly community blog and
collaborated with Splash Pad News to highlight what’s
happening across Lakeshore. This includes: • In-store
promotions and special events • New product arrivals •
Grand openings and new business spotlights • Seasonal
offerings and neighborhood updates We personally reach
out to each merchant to gather updates, ensuring everyone has the opportunity to be represented and supported.

These updates are then shared widely with residents and subscribers throughout the community, keeping Lakeshore top-of-mind as a shopping and dining destination.

Paid 6k to have the city owned garage steam cleaned &
power washed.

Donated 20k towards the repair of the elevator in the city owned garage as the city has no budget for maintenance or replacement and it has become a hazard. Per ADA
requirements the elevator needs to be operational to allow access to the upper level of the garage.
7 New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
We are hoping to be able to add weekend street cleaning but we don't have the money currently
We would like to host an art walk or similar event in the summer but as of right now we don't have the budget. Our board members are in their 90's so new events are hard to get them to agree to spending money on.

A monthly community clean up initiative that includes
gardening, cleaning trash up off the sidewalks, cleaning off graffiti. Working together as a community to bridge the gap between the building owners, businesses and neighbors to work together for the betterment of the avenue.

Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF 2024 year end PL.pdf
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
No surplus
Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF LABID 2025 Budget.pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
8000
Tree Trimming contribution from
building owners
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?
5 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
250717.94
Business Support
8 Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

Our BID operates a July to June fiscal year. Our meetings are held the 3rd Monday of every month with an Annual meeting in June. All stakeholders are mailed an invitation to meeting. Ballots are also mailed with the option to vote yes or no on the increase. In combination there is also an in person vote during the meeting discussion for those who choose to vote in person in lieu of by mail.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Victoria
Fong
Property
Owner/R
ep
President
Current
Barry
Gilbert
Property
Owner/R
ep
President
Current
Terri Ellis
Property
Owner/R
ep
Treasurer
Current
Phing
Yamamot
o
Property
Owner/R
ep
Colonial
Donuts
VP
Current
Marissa
Betts
Property
Owner/R
ep
Ken Betts
Chevron
Other
Officer
Current
Kelsey
Heath
Property
Owner/R
ep
Secretary
Current
James
Breeden
Communi
ty
Member/
Rep
Lakeshor
e Homes
Associati
on
Other
Officer
Current
Joe
Hawkins
Business
Owner/R
ep
LGBTQ
Center
Other
Officer
Current
Business Support Outputs & Operations
9 BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

LAKESHORE/LAKE PARK BID
BUDGET FOR BID 2024
Description BUDGETED
Lakeshore Avenue Business Improvement District
Profit and Loss
January - December 2024
Accrual Basis Sunday, January 5, 2025 07:01 PM GMT-08:00 1/1 TOTAL
Income
400 Program Income 226,152.46
401 Investments
402 Interest-Savings, Short-term CD 1,076.11
Total 401 Investments 1,076.11
403 Other Types of Income
404 Contributions 600.00
Total 403 Other Types of Income 600.00
407 Uncategorized Income 7,707.12
Total Income $235,535.69
Expenses
501 Administration 26,299.13
502 Beautification 320.17
504 Gardeners 10,275.00
Total 502 Beautification 10,595.17
505 Business Expenses 213.72
508 Contract Services 14,375.00
509 Accounting Fees 6,825.00
512 Security 111,484.60
514 Street Maintenance 36,992.92
Total 508 Contract Services 169,677.52
515 Donation 28,750.00
516 Facilities and Equipment
518 Office Expenses 3,165.02
Total 516 Facilities and Equipment 3,165.02
520 Other Types of Expenses
521 Insurance 2,284.00
522 Rent 2,600.00
Total 520 Other Types of Expenses 4,884.00
524 Professional Services 441.49
525 Banking Fees 45.00
Total 524 Professional Services 486.49
526 Promotions 520.96
Total Expenses $244,592.01
NET OPERATING INCOME $ -9,056.32
NET INCOME $ -9,056.32
Lakeshore Avenue Business Improvement District
3534 Lakeshore Ave, Oakland, California 94610

LAKESHORE/LAKE PARK BID
BUDGET FOR BID 2025
Description BID RENEWAL
Environmental/Clean/Safe/Beautiful
Economic Vitality
Administration/Reserve Fees
Income
Expenditures
Estimated Bid Collections (FY 24/25 Assessment roll total ) 5% INCREASE $238,778.99 Carry Forward from 2024 (Reserve for Nonpayment) (Interest Bearing) $0.00 Community Raised Funds (1.39% of Budget) $3,319.03
Total Available Funds $242,098.02
Security
Street Maintenance
Gardners
Promotions/Facebook/Instragram
Banners
Administration
Office ($1700)/Annual Meeting ($1800)
Bid Renewal (annual reserve) (business registration on budget) Profesional Expenses (Accounting $3000/Insurance $4562) City Fees 3% and County Fees 3% based upon $238779 (business ex on budget) ($117,370.00)
($50,340.65)
($10,025.00)
($3,150.00)
($2,500.00)
($31,320.63)
($3,500.00)
($2,000.00)
($7,565.00)
($14,326.74)
($242,098.02)
($242,098.02)
Total Expenses
Total Expenditures
Reserve For Nonpayment (Year-End Balance) $0.00
Wednesday, March 26, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Jack London Improvement District
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Savlan Hauser
Email [email protected]
Phone Number (510) 388-4412
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
3 Cleaning Ambassadors/workers
8 Public Safety Officers/Security
Ambassadors
3 Hospitality/Business Outreach
Ambassadors
1 Other Seasonal/Part-time staff
0 Volunteers (not counting your board
members)
6 How many parcels in your BID? 1447
1 How many businesses in your BID? 550
Approximately how many residents in
your BID?
5000
Approximately how many occupied
storefronts in your district?
85 Approximately how many vacant
storefronts in your district?
13 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
Block By Block, Downtown Streets Team, Swords to
Ploughshares, planned partnership with Center For
Employment Opportunities
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
Planting/maintenance of median planters,
planting/maintenance of hanging flower baskets,
cleaning of bus shelters, maintenance of light pole
banners, wayfinding and safety signage installation and maintenance
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
1628
Number of bags of trash collected
14920
Pounds of trash collected (if you measure
trash in pounds not bags)
373000
Number of Incidents of illegal dumping
removed
1348
Number of 311 requests made
240
Number of hours of pressure washing
1336
Number of stickers/posters removed
2700
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected], [email protected], [email protected], [email protected]
Number of days per week cleaning
services are provided (1-7 days/wk)
7 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
360
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
Same as cleaning staff
What types of work are done by your
safety staff? Crime prevention workshops
Street patrol/ambassadors Coordination with OPD
Hotline for visitors, merchants, residents to call to
request immediate assistance
Walking safety escorts
responding to video retrieval requests, homeless
outreach, coordination with MACRO and other relevant
3 social services providers
Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
8320
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
6240
Number of merchant checks
9005
Number of 911 calls made by the BID
31 Number of non-emergency calls made by
the BID
56 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
40 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
8 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
16 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
12:00 PM
07:00 PM
Tuesday
12:00 PM
07:00 PM
Wednesday
12:00 PM
07:00 PM
Thursday
12:00 PM
09:00 PM
Friday
12:00 PM
09:00 PM
Saturday
12:00 PM
09:00 PM
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
40 4
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Maintain tree wells
Install / mantain banners on street/light poles
Install/maintain public art pieces
Install/maintain dog poo bag dispensers, install/maintain historic signage program litter receptacles, wayfinding signage
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
48 Number of tree wells maintained
580
Number of banners on street/light poles
installed/maintained
98 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
0 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
25 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
5 What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted)
Physical advertising (billboards, bus shelters, BART
stations, etc.)
Direct mailings Flyers & posters
Email newsletters Publish press releases
Partner organization newsletters (D2 & D3, Visit Oakland, etc)
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
Welcome goody bags to entice district neighbors and
workers to explore and patronize local community and
buisinesses
What types of social media platforms
does your BID actively use? Facebook Twitter Instagram LinkedIn Next Door
For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
1388
17 6933
1003
Facebook
830
81 12800
794
6 Number of
subscribers/followe
rs as of Dec 31,
2024
Number of
posts/emails sent
in 2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Instagram
6138
606
40700
4792
Twitter
0 0
0 0
Tiktok
0 0
0 0
WhatsApp
0 0
0 0
YouTube
0 0
0 0
What is the average email open rate in
2024 as a percentage?

50.1 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
6 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
18 Amount ($$) of Event sponsorship provided
in 2024
3400
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
48000
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Information Sessions on federal/state/city regulations or programs
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
Educational Events (e.g. speaker series, panels,
roundtables, best practice sharing)
Workshops & Trainings (e.g. financial management,
marketing, accounting)
In-person Merchant outreach & contacts
7 Direct merchant grants to improve safety design and
recover from vandalism, assistance with permitting for
businesses in process of opening, expanding, or
establishing outdoor improvements, sponsorship of
business' special events
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
190
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
14 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
260
Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Produced 6 original events and festivals featuring dozens of Jack London businesses and drawing thousands of new
visitors
Commissioned 3 new original public art pieces in the
District
Fiscal sponsor for Downtown Corridor Safety Grant for
coordination/operationalization of cameras in entire
downtown geography across 6 BIDs--over 40 new cameras
installed in Jack London alone.

Successfully advocated for intervention and closure of two dangerous encampments at critical gateway sites Castro
and Broadway
Launched new flagship event engaging dozens of local
merchants, First Saturdays
Deployed new equipment including electric golf cart for efficient service delivery and environmentally responsible pressure washing procedure
New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
New collaboration with Oakland Roots + Ballers to bring additional public art and activations of businesses and events to the District
New Jack London Food & Beverage Festival planned
summer 2025
Thanks to additional new staff capacity in public space management, adding homelessness service tracking and
advocacy to more effectively address the needs of
unsheltered in our district
8 Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF Budget vs Actual Report 2024.pdf
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
Surplus to be spent on deferred equipment investments and facilities improvements in Q1 2025 Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF Jack London 2025 budget.pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
20000
Sponsorship
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?
5 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
1747951
Business Support
Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

May 13 2025 Board Meeting -- all ratepayers to be notified via USPS mail with explanation of purpose and process.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
9 Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Greg
Pasquali
Property
Owner/R
ep
Carmel
Partners/
Fourth
Street
East
Director
Current
Michael
Carilli
Property
Owner/R
ep
101
Broadwa
y
Director
Current
Kim Cole
Business
Owner/R
ep
Kim Cole
Real
Estate
Director
Current
Melody
Hultgren
Business
Owner/R
ep
Nova
Real
Estate
Director
Current
Lisa
Villhauer
Property
Owner/R
ep
Arthaus
Jack
London
Director
Current
Jonathan
Fong
Communi
ty
Member/
Rep
Treasurer
Current
Ener Chiu
Property
Owner/R
ep
EBALDC
Director
Past
Peter
Gertler
Condo
Owner/R
ep
Director
Current
Keith
Stephens
on
Property
Owner/R
ep
Purple
Heart
Director
Current
Izamar
Hernande
z Hook
Property
Owner/R
ep
CIM/Jack
London
Square
Director
Current
Dorcia
Darling
White
Business
Owner/R
ep
Everett &
Jones
BBQ
Director
Current
John Eric
Henry
Business
Owner/R
ep
Pinnacle
Drone
Light
Show
Director
Current
Business Support Outputs & Operations
10 BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

As of December 31, 2024
Simplified View: Budget vs Actuals 2024
Jack London Improvement District
2024 Budget 2025 Proposed
Revenue
Total 4000 Assessment Income $1,617,800 $1,664,716
8700 Contingency allowance for uncollected assessments -$92,821 -$99,883 Budgeted Revenue $1,524,979 $1,564,833
Expenditures
7000 MBSSI Maintenance, Beautification, Safety & Streetscape 7100 Ambassador Services- Non-Port Assessment Funds $557,346 $560,000 7150 & 7200 Subtotal- Port Share $251,362 $263,930
7400 Maintenance Operations + Management $207,392 $217,762 Total 7000 MBSSI Maintenance, Beautification, Safety & Streetscape $1,016,100 $1,041,692 7700 MED Marketing & Economic Development
7710 & 7750 Management & Operations $147,000 $150,150
7800 Special Projects $78,500 $81,933
Total 7700 MED Marketing & Economic Development $225,500 $232,083 8000 AGCR Administration & Government/Community Relations 8010-8450 District Management & Governance $126,227 $146,679 8510-8580 Office Operations $61,115 $62,855
Total 8000 AGCR Administration & Government/Community Relations $187,341 $209,534 Total 8600 Collection Fees $68,496 $70,324
Total Expenditures $1,504,437 $1,564,833
Gross Difference $113,363 $99,883
Percentage Allocation by area of Work Management Plan 2024 - Budget 2025 - BudgetMaintenance & Beautification 60% 63% 63% Marketing & Economic Development 15% 14% 14%
Administration & Government 15% 12% 13%
Contingency & Collection 10% 10% 10%
Jack London Improvement District:

Operating Budget 2025
Budget Management. The management corporation may reallocate funding within the service categories, not to exceed 10 percent of the annual budgeted amount for each category consistent with the Management District Plan. 2024 Operating Budget Notes: Three new staff positions including two new Ambassador positions and a Public Space Manager, supporting equipment including bikes and branded clean/safe program equipment. Staff positions are more accurately funded by time allocation within work categories.

Monday, March 31, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Temescal Telegraph Business Improvement District (TTBID) Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Daniel Swafford
Email [email protected]
Phone Number (510) 860-7327
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff

1.25 Cleaning Ambassadors/workers
3 Public Safety Officers/Security
Ambassadors
.75
Hospitality/Business Outreach
Ambassadors
.25
Other Seasonal/Part-time staff
.75
Volunteers (not counting your board
members)
10 Notes about staffing numbers
The staffing totals in 2023 were counted twice. There are six staff members that serve as both Safety 1 Ambassadors and Hospitality/Business Ambassadors.

How many parcels in your BID? 613
How many businesses in your BID? 320
Approximately how many residents in
your BID?
5000
Approximately how many occupied
storefronts in your district?
295
Approximately how many vacant
storefronts in your district?
25 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
No
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal Auto glass clean up
Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
1331
2 Number per year
Number of bags of trash collected
8125
Pounds of trash collected (if you measure
trash in pounds not bags)
0 Number of Incidents of illegal dumping
removed
60 Number of 311 requests made
215
Number of hours of pressure washing
156
Number of stickers/posters removed
1828
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected],
[email protected],
[email protected], [email protected],
[email protected], [email protected] Number of days per week cleaning
services are provided (1-7 days/wk)
6 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
48 Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Monitoring security cameras
Crime prevention workshops
Street patrol/ambassadors Coordination with OPD
Walking safety escorts
3 Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
250
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
1092
Number of merchant checks
1008
Number of 911 calls made by the BID
50 Number of non-emergency calls made by
the BID
120
Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
0 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
8 4
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Maintain tree wells
Install / mantain banners on street/light poles
Install pedestrian-oriented lighting (including stand-alone light poles and lights on private buildings that illuminate the public right of way)
Install/maintain public art pieces Medians
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
74 Number of tree wells maintained
250
Number of banners on street/light poles
installed/maintained
124
Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
0 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
20 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
5 What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted)
Physical advertising (billboards, bus shelters, BART
stations, etc.)
Flyers & posters Email newsletters
Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
What types of social media platforms
does your BID actively use? Facebook Instagram
For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
3350
35 44192
2354
Facebook
4000
190
33664
1012
Instagram
9000
190
100992
3036
Twitter
0 0
0 0
Tiktok
0 0
0 0
WhatsApp
0 0
0 0
YouTube
0 0
0 0
6 What is the average email open rate in
2024 as a percentage?
54 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
3 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
30 Amount ($$) of Event sponsorship provided
in 2024
0 Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
20000
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
Educational Events (e.g. speaker series, panels,
roundtables, best practice sharing)
In-person Merchant outreach & contacts
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
700
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
4 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
80 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Temescal Street Fair TTBID brought back the Temescal
Street Fair in 2024 welcoming 10,000 patrons to the district to experience four stages of live entertainment with 100 performers as well as 100 vendors and artisans.
7 Accomplishment/New activity description
Halloween The longstanding tradition of trick or treating for neighborhood children at district merchants continued this year. The TTBID handed out reusable cloth treat bags and coordinated with merchants to supply candy and craft
activities. An adult evening component was added this year with The Avenue and Artichoke Pizza for an evening
spooktacular with karaoke and DJ.

Holidays Temescal welcomed the holidays with More Joy–
a shop, stroll, taste and sip event on December 14th on Telegraph Ave and Temescal Alley as well as a
comprehensive Holiday Gift Guide.

Collaboration with NCPC/Temescal Neighbors - Safety
resources and meet the new Chief
Updated inventories on all streetscape infrastructure
Added overnight security patrols, 24/7 security guard
response, and day time security guard walking patrol
Initiated strategic planning for 1, 5, and 10 years
Accomplished successful 10 year district renewal
Advertised in Oakland Inspiration Guide
New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Panther Plaza Plans are underway for the Black Panther
Plaza--a dedicated event and community gathering space
around the former Kasper's building at 46th & Telegraph, and anchored by a historical tribute to the Black Panthers.

The plaza will be activated for all of our community events including the Temescal Street Fair, Taste of Temescal and holiday events, providing outdoor dining and live
entertainment.
40th St Block Party - Working with area merchants to
reconstitute this home grown destination street fair
40th St Median Revitalization In collaboration with
Temescal Neighbors/NCPC 12X, the TTBID are planning to
revitalize three neglected 40th Street medians between
Telegraph and Webster over a three year period.

Landscaping with drought-tolerant and California native plants will transform this barren landscape to create a vibrant, walkable neighborhood that promotes local
businesses.

Redesign and replace approximately 124 street pole
banners
In celebration of Earth Day, the TTBID and Temescal
Neighbors will be replanting 13 of 56 planters as well as refreshing tree wells
Mitigate longstand issues of crime and unsafe conditions at multiple encampments
8 New program/activity description
Taste of Temescal Taste of Temescal will return to the
district on April 23rd, 2025. Highlighting the very best of the neighborhood’s award winning restaurants, we anticipate 500 ticketed patrons to visit 30+ merchants offering
delicious samples of their cuisine, libations and more.

Halloween We plan to build on the success of last year’s Halloween for family friendly trick or treating in the
commercial district and night time destination for adult revelers
Temescal Street Fair Coordinating the 19th Annual FREE- Family Friendly Temescal Street Fair with a goal of bringing 15,000 patrons to the district to experience four stages of live entertainment with 100 performers as well as 100
vendors and Oakland artisans.

Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

XLSX 2024 Final Budget to Actual TTBID Ci….xlsx
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
$150,000 (Capital improvement projects previously deferred - see 2025 Budget notes on budget xls) Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

XLSX 2025 Budget to Actual-2026 Propose….xlsx
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
90000
Event Income
5000
Panther Tour Income
5000
Individual Charitable Donations
5000
Interest Income
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?
5 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
832610
9 Business Support
Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

May 2025
Members to be noticed via electronic communications to all property owners, publicly posted board meeting agenda and notification at public board meetings.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Pat Smith
Property
Owner/R
ep
President
Current
Daniel
Chung
Business
Owner/R
ep
Root’d in
the 510
VP
Current
Jordie
Bornstien
Communi
ty
Member/
Rep
Urban
Habitat
Other
Officer
Current
Don
MacClea
y
Property
Owner/R
ep
Treasurer
Current
Tom
Murphy
Property
Owner/R
ep
Secretary
Current
Shawn
Granberr
y
Communi
ty
Member/
Rep
HipHopT
V
Other
Officer
Current
Tom
Ames
Communi
ty
Member/
Rep
Ames
Studio
Architect
ure
Director
Current
Jessica
Arline
Business
Owner/R
ep
Children’s
Hospital,
Director
Current
Andres
Florez
Business
Owner/R
ep
Snail Bar
Director
Current
10 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Alex
Schafran
Communi
ty
Member/
Rep
Schafran
Strategie
s
Director
Current
Sara
Sens
Business
Owner/R
ep
Temescal
Works
Director
Current
Seung-
Yen Hong
Business
Owner/R
ep
BART
Director
Past
Adriana
Valencia
Communi
ty
Member/
Rep
Director
Past
Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

ASSOCIATION

2024 Budget to Actual Final
City of Oakland Annual Budget
Management District Plan (MDP) 2024 Budget 2024 Actual 2024 Variance 2024 Notes 2024 Zone 1 Budget [73%]
2024 Zone 1
Actuals [73%]
2024 Zone 2
Budget [15.5%]
2024 Zone 2
Actuals [15.5%]
2024 Zone 3
Budget [7.5%]
2024 Zone 3
Actuals [7.5%]
2024 Condo Zone
Budget [4%]
2024 Condo Zone
Actuals [4%]
Income
BID Assessments 723,582 $ 695,170 $ 28,412 $ 528,215 $ 507,474 $ 112,155 $ 107,751 $ 54,269 $ 52,138 $ 28,943 $ 27,807 $ Total Non-BID Sources of Funds 37,872 $ 51,149 $ (13,277) $ 27,647 $ 3,032 $ 5,870 $ 644 $ 2,840 $ 312 $ 1,515 $ 166 $ 40th Street Event Income 33,400 $ - $ 33,400$ 24,382 $ 5,177 $ 2,505 $ 1,336 $ 5490 Miscellaneous Revenue - $ - $ - $ - $ - $ - $ - $ Event Income -$ - $ - $ - $ Public Events 46,995$ (46,995) $
Individual Charitable Contirbuions -$
Grants -$
Special Projects Revenue -$
Interest Income 4,472 $ 4,154 $ 318 $ 3,265 $ 3,032 $ 693 $ 644 $ 335 $ 312 $ 179 $ 166 $ Uncategorized Revenue -$
Carry Forward + Reserve
Total Income 761,455 $ 746,319 $ 15,136 $ 555,862 $ 510,507 $ 118,026 $ 108,395 $ 57,109 $ 52,449 $ 30,458 $ 27,973 $ Expenses

68.1% Clean & Safe Operations (per Management Plan) 434,149$ 402,045 $ 32,104 $ $ 1 316,929$ 293,493 $ 67,293 $ 62,317 $ 32,561 $ 30,153 $ 17,366 $ 16,082 $ Non-BID Funds Allocated to PROW (Clean & Safe Ops) 8,000 $ Total Economic Restructuring/PROW Income 434,149 $ 410,045 $ 32,104 $ 316,929 $ 293,493 $ 67,293 $ 62,317 $ 32,561 $ 30,153 $ 17,366 $ 16,082 $ 100 PROWSA (Clean & Safe Operations)
BID Renewal Costs - $ 33,220$ (33,220) $ Reserve Funds 24,250 $ 5,149 $ 2,491 $ 1,329 $ Improvement Mini Grants 44,800 $ 44,800 $ 32,704 $ 6,944 $ 3,360 $ 1,792 $ Cleaning/Maintenance Contract 266,000 $ 253,757 $ 12,243 $ proposal to increase staff
194,180$ 185,243 $ 41,230 $ 39,332 $ 19,950 $ 19,032 $ 10,640 $ 10,150 $ Management Contract (PROWSA) [NEW] 50,000 $ 50,000 $ - $ PR1 - Executive Director Fees (also in Admin)
PR2 - Admin Assistant (also in Admin) 80,620 $ 81,829 $ (1,209) $ 58,853 $ 59,735 $ 12,496 $ 12,683 $ 6,047 $ 6,137 $ 3,225 $ 3,273 $ PR4 - Operations Director
PR2 Operations Director (different on 2024 Budget vs Actuals) Project Management
PROWSO Ped Lighting Debt Service 19,445 $ 1,436 $ 18,009 $ Loan paid off 14,195 $ 1,048 $ 3,014 $ 223 $ 1,458 $ 108 $ 778 $ 57 $ Maintenance and Landscaping -$ see above Cleaning/Maintenan
ce Contract
Streetscape
Graffitti Abatement and Prevention (ie Murals)
40th Gateway Landscaping Medians and Sidewalks
Planters
Plaza Phased Development
Environmental Design Encampment Mitigation
Security 31,283$ 25,160 $ 6,123 $ 22,837 $ 18,367 $ 4,849 $ 3,900 $ 2,346 $ 1,887 $ 1,251 $ 1,006 $ Security Camera Program
Public Improvement Design Services -$
Equipment Rentals
Total 100 PROWSA (Clean & Safe Operations)
Expenses
492,148$ 445,401 $ 46,747 $ 322,768 $ 288,643 $ 68,533 $ 61,287 $ 33,161 $ 29,655 $ 17,686 $ 15,816 $

16.21% BID Assessments Marketing Identity Enhancements
(per Management Plan)
137,480$ 127,314 $ 10,166 $ 100,360 $ 92,939 $ 21,309 $ 19,734 $ 10,311 $ 9,549 $ 5,499 $ 5,093 $ Non-BID Funds Allocated to District Identity (Marketing & Identity En 35,000$ 20,000 $ 15,000 $ 25,550 $ 14,600 $ 5,425 $ 3,100 $ 2,625 $ 1,500 $ 1,400 $ 800 $ Total Promotions and Design (District Identity) Income 172,480 $ 147,314 $ 25,166 $ 125,910 $ 107,539 $ 26,734 $ 22,834 $ 12,936 $ 11,049 $ 6,899 $ 5,893 $ 200 Marketing & Identity Enhancement
Executive Director Fees 1,122 $ 1,122 $ 819 $ 174 $ 84 $ 45 $ Marketing Decor
Marketing Ped Lighting Debt Service (has in 100 Prowsa as well) 3,478$ 808 $ 2,670 $ 2,539 $ 590 $ 539 $ 125 $ 261 $ 61 $ 139 $ 32 $ Events
Taste of Temescal 20,086 $ 20,086 $ event could not be h
eld in 2024
14,663$ 3,113 $ 1,506 $ 803 $ Temescal Street Fair 87,035 $ 112,119 $ (25,084) $ 63,536 $ 81,847 $ 13,490 $ 17,378 $ 6,528 $ 8,409 $ 3,481 $ 4,485 $ 40th St Block Parties
Farmers Market (Freefom FM and Urban Village) 75 $ (75) $ 55 $ 12 $ 6 $ 3 $ Halloween Event 3,000 $ 829 $ 2,171 $ 2,190 $ 465 $ 225 $ 120 $ Holiday Event 3,000 $ 5,330 $ (2,330) $ Offset by event 2,190 $ 465 $ 225 $ 120 $ Black Panther Tours
Banners Street Poles (new banners)
Banners Street Poles and Cross Street (rotation/annual maintenance) Holiday Decorations 7,000 $ 3,247 $ 3,753 $ 5,110 $ 1,085 $ 525 $ 280 $ PR2 - Admin Assistant
PR3 - Events Assistant
Other 5,600$ 200 $ 5,400 $ 4,088 $ 868 $ 420 $ 224 $ Printing 8,545$ (8,545) $ used 5400 from 6,238 $ 1,324 $ 641 $ 342 $ Special Projects Expense 4,667 $ 4,667 $ 3,407 $ 723 $ 350 $ 187 $ Website, Logo, Walking Map, Dining & Shopping Guide 35,000 $ 24,612 $ 10,388 $ 25,550 $ 17,967 $ 5,425 $ 3,815 $ 2,625 $ 1,846 $ 1,400 $ 984 $ Paid District Advertising [non-event]
Management Contract (Marketing) [NEW]
Advertising/ Marketing Design Services
Public Relations
TOTAL 200 Marketing & Identity Enhancement 169,988$ 155,765 $ 14,224 $ 124,092 $ 106,696 $ 26,348 $ 22,655 $ 12,749 $ 10,962 $ 6,800 $ 5,846 $

10.89% BID Assessments Administration & Government/Comm Relations
115,773$ 107,212 $ 8,561 $ 84,514 $ 78,265 $ 17,945 $ 16,618 $ 8,683 $ 8,041 $ 4,631 $ 4,288 $ Non-BID Funds Allocated to Administration & Government/Comm Relations
-$ - $ - $ - $ Total Administration & Government/Comm Relations Income 115,773$ 107,212 $ 8,561 $ 84,514 $ 78,265 $ 17,945 $ 16,618 $ 8,683 $ 8,041 $ 4,631 $ 4,288 $ 300 Administration & Corporate Operations
BID Storage Container 2,111 $ 2,368 $ (257) $ 1,541 $ 1,729 $ 327 $ 367 $ 158 $ 178 $ 84 $ 95 $ Food for meetings 548 $ 820 $ (272) $ 400 $ 599 $ 85 $ 127 $ 41 $ 61 $ 22 $ 33 $ Insurance 1,860$ 1,860 $ 1,358 $ 288 $ 140 $ 74 $ Legal, Tax & Accounting 35,655 $ 17,385 $ 18,270 $ 26,028 $ 12,691 $ 5,526 $ 2,695 $ 2,674 $ 1,304 $ 1,426 $ 695 $ Management Contract (Admin) [NEW]
Moving Expenses 5,000 $ - $ 5,000$ did not need to 3,650 $ 775 $ 375 $ 200 $ Office
Bank Charges & Processing Fees 138$ 1,435 $ (1,297) $ 101 $ 1,048 $ 21 $ 222 $ 10 $ 108 $ 6 $ 57 $ Copies 26$ 26 $ 19 $ 4 $ 2 $ 1 $ IT/Online Services & Subscriptions 4,000$ 1,005 $ 2,995 $ 2,920 $ 734 $ 620 $ 156 $ 300 $ 75 $ 160 $ 40 $ Office Programs 5,244$ 5,772 $ (528) $ 3,828 $ 4,214 $ 813 $ 895 $ 393 $ 433 $ 210 $ 231 $ Parking/Travel 35$ 35 $ 26 $ 5 $ 3 $ 1 $
Postage 85$ 85 $ 62 $ 13 $ 6 $ 3 $ Printing 212$ 212 $ 155 $ 33 $ 16 $ 8 $ Supplies 103$ 103 $ 75 $ 16 $ 8 $ 4 $ Other - Administrative Fees 25,000 $ 22,000 $ 3,000 $ 18,250 $ 3,875 $ 1,875 $ 1,000 $ Phone, Internet & Utilities 1,336 $ 1,079 $ 257 $ 975 $ 788 $ 207 $ 167 $ 100 $ 81 $ 53 $ 43 $ PR1 - Executive Director Fees
PR2 - Admin Assistant
Professional Development 104 $ 104 $ 76 $ 16 $ 8 $ 4 $ Professional Services 13,000 $ 29,700 $ (16,700) $ 9,490 $ 21,681 $ 2,015 $ 4,604 $ 975 $ 2,228 $ 520 $ 1,188 $ Rent at Temescal Works 17,595 $ 14,215 $ 3,380 $ 12,844 $ 10,377 $ 2,727 $ 2,203 $ 1,320 $ 1,066 $ 704 $ 569 $ Website 300$ (300) $ 219 $ 47 $ 23 $ 12 $ Workers Compensation Insurance 3,168 $ 2,628 $ 540 $ 2,313 $ 1,918 $ 491 $ 407 $ 238 $ 197 $ 127 $ 105 $ TOTAL 300 Administration & Corporate Operations 115,219$ 98,707 $ 16,512 $ 84,110 $ 55,996 $ 17,859 $ 11,890 $ 8,641 $ 5,753 $ 4,609 $ 3,068 $ Payroll Expenses
Non-BID Funds Allocated to Payroll Expenses 22,000 $ (22,000) $ 16,060 $ 3,410 $ 1,650 $ 880 $ Total Payroll Expenses Income 22,000 $ (22,000) $ 16,060 $ 3,410 $ 1,650 $ 880 $ Balance Due 100$ (100) $ 73 $ 16 $ 8 $ 4 $ Company Contributions
Health Insurance 2,805 $ - $ 2,805$ 2,048 $ 435 $ 210 $ 112 $ Taxes 14,511$ 6,601 $ 7,910 $ 10,593 $ 4,819 $ 2,249 $ 1,023 $ 1,088 $ 495 $ 580 $ 264 $ Wages 2,454$ (2,454) $ 1,791 $ 380 $ 184 $ 98 $ Reimbursements 3,000 $ - $ 3,000$ 2,190 $ 465 $ 225 $ 120 $ Unapplied Cash Bill Payment Expenditures
Uncategorized Expenditure -$ - $ - $ - $ TOTAL Payroll Expenses 20,316 $ 9,155 $ 11,162 $ 14,831 $ 6,683 $ 3,149 $ 1,419 $ 1,524 $ 687 $ 813 $ 366 $ TOTAL EXPENSES 797,671 $ 709,027 $ 88,644 $ 545,800 $ 458,018 $ 115,889 $ 97,250 $ 56,075 $ 47,057 $ 29,907 $ 25,097 $ TOTAL INCOME 761,455 $ 746,319 $ 15,136 $ 555,862 $ 510,507 $ 118,026 $ 108,395 $ 57,109 $ 52,449 $ 30,458 $ 27,973 $ TOTAL EXPENSES 797,671 $ 709,027 $ 88,644 $ 545,800 $ 458,018 $ 115,889 $ 97,250 $ 56,075 $ 47,057 $ 29,907 $ 25,097 $ INCOME LESS EXPENSES (36,217) $ 37,292 $ (73,508) $ - $ 10,062$ 52,489 $ 2,136 $ 11,145 $ 1,034 $ 5,393 $ 551 $ 2,876 $ Contingency & Reserve (per Management Plan)
Less General Benefit
NET [CARRY OVER OR (ADD'L FUNDS FOR RESERVE (36,217)$ 37,292 $ (73,508) $ - $ 10,062$ 52,489 $ 2,136 $ 11,145 $ 1,034 $ 5,393 $ 551 $ 2,876 $

TEMESCAL TELEGRAPH AVENUE

ASSOCIATION
26 2025 Budget to Actual - 2026 Proposed Budget
City of Oakland Annual Report
Management District Plan (MDP) 2025 Budget
Adjusted Feb25
2025 Districtwide
Actual To Date
(Jan-Feb)
2025 Districtwide
Varience
2025 Notes 2025 Zone 1
Budget [73%]
2025 Zone 2
Budget [11.5%]
2025 Zone 3
Budget [6%]
Condo Zone
Budget [9.5%]
2026 Budget 2026 Notes
Income
BID Assessments 832,610 $ 832,610$ 607,805$ 95,750 $ 49,957 $ 79,098 $ 873,075 $ Total Non-BID Sources of Funds 255,000 $ 170 $ 254,830$ 186,150 $ 29,325 $ 15,300 $ 24,225 $ 139,687 $ 40th Street Event Income -$
5490 Miscellaneous Revenue -$
Event Income -$ - $ - $ - $ - $ 70,000 $ Public Events 90,000 $ 90,000 $ TSF 65K; other 5K; Taste 30K 65,700 $ 10,350 $ 5,400 $ 8,550 $ 30,000 $ Individual Charitable Contirbuions 5,000 $ 5,000 $ 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Grants 5,000 $ 5,000 $ Panther Tour Income 3,650 $ 575 $ 300 $ 475 $ 25,000 $ Special Projects Revenue - $ - $
Interest Income 5,000 $ 170 $ 4,830$ **improve fund management 3,650 $ 575 $ 300 $ 475 $ 3,000 $ Uncategorized Revenue -$
Carry Forward + Reserve 150,000 $ 150,000 $ Reserve fund activation (113K); Caryover 109,500 $ 17,250 $ 9,000 $ 14,250 $ 6,687 $ Total Income 1,087,610 $ 170 $ 1,087,440$ 793,955 $ 125,075 $ 65,257 $ 103,323 $ 1,012,762 $ Expenses -$

68.1% Clean & Safe Operations (per Management Plan) 566,968$ 566,968 $ 413,887 $ 65,201 $ 34,018 $ 53,862 $ 606,656 $ Non-BID Funds Allocated to PROW (Clean & Safe Ops) 20,000 $ 20,000 $ 14,600 $ 2,300 $ 1,200 $ 1,900 $ 46,000 $ Total Economic Restructuring/PROW Income 586,968 $ - $ 586,968$ 428,487 $ 67,501 $ 35,218 $ 55,762 $ 652,656 $ 100 PROWSA (Clean & Safe Operations) -$
BID Renewal Costs 3,000 $ 3,000 $ Consultant as needed 2,190 $ 345 $ 180 $ 285 $ 1,000 $ Improvement Mini Grants -$
Cleaning/Maintenance Contract 284,000 $ 284,000 $ 10K reserve allocation for 2024 unpaid wage increase
207,320$ 32,660 $ 17,040 $ 26,980 $ 284,000 $ Management Contract (PROWSA) [NEW] 50,000 $ 50,000 $ Admin Contract 36,500 $ 5,750 $ 3,000 $ 4,750 $ 50,000 $ Admin Contract PR1 - Executive Director Fees (also in Admin) -$
PR2 - Admin Assistant (also in Admin) 40,000 $ 40,000 $ Admin Contract 29,200 $ 4,600 $ 2,400 $ 3,800 $ 40,000 $ Admin Contract PR4 - Operations Director 55,900 $ 55,900 $ Jan 2025 40 hrs 40,807 $ 6,429 $ 3,354 $ 5,311 $ 54,000 $ PR2 Operations Director (different on 2024 Budget vs Actuals) - $ Project Management -$
PROWSO Ped Lighting Debt Service -
Maintenance and Landscaping [see streetscape
for specific
landscape
10,000$
Streetscape -$ 1X projects includes 15% administrative overhead for project management staff
Graffitti Abatement and Prevention (ie Murals) 30,000 $ 30,000 $ 20K reserve allocation: Graffitti (5K); Prevention (25K)
21,900$ 3,450 $ 1,800 $ 2,850 $ 10,000 $ 40th Gateway Landscaping Medians and Sidewalks 50,000 $ 50,000 $ 50K reserve allocation: 3 Medians (40K); Gateway (5K); Sidewalk tree wells (5K)
50,000$
Planters 20,000 $ 20,000 $ 10K reserve allocation: Re-Plant and Re- Locate as needed
14,600$ 2,300 $ 1,200 $ 1,900 $ 2,000 $ Plaza Phased Development 20,000 $ 20,000 $ 20K reserve allocation: 5K facilitation of Kaspers encroachment and public space
activation; 15K Panther Plaza design and
fundraising
20,000$ 40,000$ 20K from grants or dire c
Environmental Design Encampment Mitigation 10,000 $ 10,000 $ 10K reserve allocation 7,300 $ 1,150 $ 600 $ 950 $ 8,000 $ Security 130,000 $ 6,160 $ 123,840$ 12K/month beginning April; 10K to roll over into full 2026 term
94,900$ 14,950 $ 7,800 $ 12,350 $ 148,000 $ Security Camera Program 10,000 $ 10,000 $ 10K reserve allocation for gateway coverage pilot program
7,300$ 1,150 $ 600 $ 950 $ 4,000 $ Public Improvement Design Services [see streetscape]
Equipment Rentals 1,200 $ 1,200 $ rent storage container 876 $ 138 $ 72 $ 114 $ 1,200 $ Total 100 PROWSA (Clean & Safe Operations)
Expenses
704,100$ 6,160 $ 697,940$ 532,893 $ 72,922 $ 38,046 $ 60,240 $ 652,200 $

16.21% BID Assessments Marketing Identity Enhancements
(per Management Plan)
134,946$ 134,946 $ 98,511 $ 15,519 $ 8,097 $ 12,820 $ 144,392 $ Non-BID Funds Allocated to District Identity (Marketing & Identity En 55,000$ 55,000 $ 40,150 $ 6,325 $ 3,300 $ 5,225 $ 55,000 $ Total Promotions and Design (District Identity) Income 189,946 $ 189,946 $ 138,661 $ 21,844 $ 11,397 $ 18,045 $ 199,392 $ 200 Marketing & Identity Enhancement -$
Executive Director Fees -$
Marketing Decor -$
Marketing Ped Lighting Debt Service (has in 100 Prowsa as well) - $ Events -$
Taste of Temescal 10,000 $ 10,000 $ 7,300 $ 1,150 $ 600 $ 950 $ 10,000 $ Temescal Street Fair 100,000 $ 16,971 $ 83,029 $ 73,000 $ 11,500 $ 6,000 $ 9,500 $ 100,000 $ 40th St Block Parties 7,000 $ 7,000 $ 5,110 $ 805 $ 420 $ 665 $ 7,000 $ Farmers Market (Freefom FM and Urban Village) 3,000 $ 3,000 $ 2,190 $ 345 $ 180 $ 285 $ 5,000 $ Halloween Event 4,000 $ 4,000 $ 2,920 $ 460 $ 240 $ 380 $ 5,000 $ Holiday Event 4,000 $ 1,487 $ 2,513 $ 2,920 $ 460 $ 240 $ 380 $ 5,000 $ Black Panther Tours 5,000 $ 5,000 $ ** Net $0 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Banners Street Poles (new banners) 20,000 $ 20,000 $ 20K reserve allocation: design (5K); 14,600 $ 2,300 $ 1,200 $ 1,900 $ Banners Street Poles and Cross Street (rotation/annual maintena 6,000$ 6,000 $ Rotate cross street banner 3x per year 4,380 $ 690 $ 360 $ 570 $ 6,000 $ Holiday Decorations 5,000 $ 5,000 $ 2,000$ PR2 - Admin Assistant -$
PR3 - Events Assistant 25,000 $ 25,000 $ Admin Contract 18,250 $ 2,875 $ 1,500 $ 2,375 $ 25,000 $ Admin Contract Other -$
Printing -$
Special Projects Expense -$
Website, Logo, Walking Map, Dining & Shopping Guide 350 $ (350) $ Paid District Advertising [non-event] 5,000 $ 5,000 $ 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Management Contract (Marketing) [NEW] 25,000 $ 25,000 $ Admin Contract 18,250 $ 2,875 $ 1,500 $ 2,375 $ 25,000 $ Admin Contract Advertising/ Marketing Design Services - $ - $ Admin Contract -$ Admin Contract Public Relations - $ - $ Admin Contract -$ Admin Contract TOTAL 200 Marketing & Identity Enhancement 219,000$ 18,808 $ 200,192 $ 156,220 $ 24,610 $ 12,840 $ 20,330 $ 200,000 $

10.89% BID Assessments Administration &
Government/Comm Relations
90,696$ 90,696 $ 66,208 $ 10,430 $ 5,442 $ 8,616 $ 97,045 $ Non-BID Funds Allocated to Administration & Government/Comm Relations
15,000$ 15,000 $ 10,950 $ 1,725 $ 900 $ 1,425$ 4,000 $ Total Administration & Government/Comm Relations Income 105,696$ 105,696 $ 77,158 $ 12,155 $ 6,342 $ 10,041 $ 101,045 $ 300 Administration & Corporate Operations -$
-$
BID Storage Container 1,200 $ 198 $ 1,002$ ** moved lot rental to PROW 876 $ 138 $ 72 $ 114 $ 1,200 $ Food for meetings 1,000 $ 1,000 $ 730 $ 115 $ 60 $ 95 $ 1,000 $ Insurance 4,000 $ 1,208 $ 2,792 $ added employee theft per COO contract 2,920 $ 460 $ 240 $ 380 $ 4,000 $ Legal, Tax & Accounting 20,000 $ 4,005 $ 15,995 $ ** need breakdown 14,600 $ 2,300 $ 1,200 $ 1,900 $ 16,000 $ Management Contract (Admin) [NEW] -$
Moving Expenses -$
Office -$
Bank Charges & Processing Fees 500$ 440 $ 60 $ 365 $ 58 $ 30 $ 48 $ 500 $ Copies 100$ 26 $ 74 $ 73 $ 12 $ 6 $ 10 $ 100 $ IT/Online Services & Subscriptions 4,000$ 4,000 $ 2,920 $ 460 $ 240 $ 380 $ 4,000 $ Office Programs 1,000$ 2,149 $ (1,149) $ ** need 2024 breakdown 730 $ 115 $ 60 $ 95 $ 1,000 $ Parking/Travel 50$ 50 $ 37 $ 6 $ 3 $ 5 $ 50 $ Postage 100$ 100 $ 73 $ 12 $ 6 $ 10 $ 100 $ Printing 500$ 500 $ 365 $ 58 $ 30 $ 48 $ 500 $ Supplies 500$ 500 $ 365 $ 58 $ 30 $ 48 $ 500 $ Other - Administrative Fees 78$ (78) $ Phone, Internet & Utilities 900 $ 130 $ 770 $ ** need 2024 breakdown 657 $ 104 $ 54 $ 86 $ 900 $ PR1 - Executive Director Fees 50,000 $ 50,000 $ Admin Contract 36,500 $ 5,750 $ 3,000 $ 4,750 $ 50,000 $ PR2 - Admin Assistant -$
Professional Development -$
Professional Services 5,000 $ 9,000 $ (4,000) $ 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Rent at Temescal Works 12,000 $ 1,711 $ 10,289 $ 8,760 $ 1,380 $ 720 $ 1,140$ 12,000 $ Website 1,000$ 1,000 $ 730 $ 115 $ 60 $ 95 $ 1,000 $ Workers Compensation Insurance 3,168 $ 500 $ 2,668$ 2,313 $ 364 $ 190 $ 301 $ 3,168 $ TOTAL 300 Administration & Corporate Operations 105,018$ 19,445 $ 85,573 $ 76,663 $ 12,077 $ 6,301 $ 9,977 $ 101,018 $ Payroll Expenses -$
Non-BID Funds Allocated to Payroll Expenses 13,000 $ 13,000 $ 9,490 $ 1,495 $ 780 $ 1,235$ 15,000 $ Total Payroll Expenses Income 13,000 $ 13,000$ 9,490$ 1,495 $ 780 $ 1,235$ 15,000 $ Balance Due -$
Company Contributions 5,000 $ 5,000 $ total salaries reduced 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Health Insurance 2,805 $ 2,805 $ ** need 2024 breakdown 2,048 $ 323 $ 168 $ 267 $ 2,805 $ Taxes 5,000$ 823 $ 4,177$ ** need 2024 breakdown 3,650 $ 575 $ 300 $ 475 $ 5,000 $ Wages 9,810$ (9,810) $ PROW has wages Reimbursements -$
Unapplied Cash Bill Payment Expenditures -$
Uncategorized Expenditure 4,000$ (4,000) $ TOTAL Payroll Expenses 12,805 $ 14,633 $ (1,827)$ 9,348$ 1,473 $ 768 $ 1,217$ 12,805 $ -$
TOTAL EXPENSES 1,040,924 $ 59,046 $ 981,877 $ 775,124 $ 111,081 $ 57,955 $ 91,763 $ 966,024 $ TOTAL INCOME 1,087,610 $ 170 $ 1,087,440$ 793,955 $ 125,075 $ 65,257 $ 103,323 $ 1,012,762 $ TOTAL EXPENSES 1,040,924 $ 59,046 $ 981,877 $ 775,124 $ 111,081 $ 57,955 $ 91,763 $ 966,024 $ INCOME LESS EXPENSES 46,687 $ (58,876) $ 105,563 $ - $ 18,831$ 13,994 $ 7,301 $ 11,560 $ 46,738 $ - $ Contingency & Reserve (per Management Plan) 40,000 $ 40,000 $ - $ **Spending down reserve in 2025 29,200 $ 4,600 $ 2,400 $ 3,800 $ 40,000 $ Less General Benefit -$ (12,156) $ (1,915) $ (999) $ (1,582)$ NET [CARRY OVER OR (ADD'L FUNDS FOR RESERVE 6,687$ (98,876)$ 105,563 $ 1,787 $ 11,309 $ 5,900 $ 9,342 $ 6,738 $ - $ Monday, March 31, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Laurel District Association
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Daniel Swafford
Email [email protected]
Phone Number (510) 530-3222
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
.6
Cleaning Ambassadors/workers
.7
Public Safety Officers/Security
Ambassadors
.75
Hospitality/Business Outreach
Ambassadors
.1
Other Seasonal/Part-time staff
.5
Volunteers (not counting your board
members)
35 1
Notes about staffing numbers
Volunteers primarily contribute to the free public events produced by the LDA.

How many parcels in your BID? 102
How many businesses in your BID? 110
Approximately how many residents in
your BID?
100
Approximately how many occupied
storefronts in your district?
94 Approximately how many vacant
storefronts in your district?
16 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
No
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
235
Number of bags of trash collected
1000
Pounds of trash collected (if you measure
trash in pounds not bags)
0 Number of Incidents of illegal dumping
removed
45 Number of 311 requests made
65 Number of hours of pressure washing
25 Number of stickers/posters removed
100
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected],
[email protected], [email protected],
[email protected]
Number of days per week cleaning
services are provided (1-7 days/wk)
7 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
28 Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Installing security cameras
Monitoring security cameras
Crime prevention workshops
Street patrol/ambassadors Coordination with OPD
Hotline for visitors, merchants, residents to call to
request immediate assistance
3 Walking safety escorts
Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
500
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
2625
Number of merchant checks
1500
Number of 911 calls made by the BID
25 Number of non-emergency calls made by
the BID
35 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
38 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
56 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
150
Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
4 Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
7 Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Maintain tree wells
Install / mantain banners on street/light poles
Install pedestrian-oriented lighting (including stand-alone light poles and lights on private buildings that illuminate the public right of way)
Install/maintain public art pieces
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
80 Number of tree wells maintained
40 Number of banners on street/light poles
installed/maintained
54 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
1 Number of Big Belly trashcans Installed and
maintained
0 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
65 5
Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted)
Physical advertising (billboards, bus shelters, BART
stations, etc.)
Flyers & posters Email newsletters
Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
What types of social media platforms
does your BID actively use? Facebook Instagram Next Door For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
1732
50 24046
2754
Facebook
2900
182
47800
1632
Instagram
4900
182
95760
110000
6 Number of
subscribers/followe
rs as of Dec 31,
2024
Number of
posts/emails sent
in 2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Twitter
0 0
0 0
Tiktok
0 0
0 0
WhatsApp
0 0
0 0
YouTube
0 0
0 0
What is the average email open rate in
2024 as a percentage?

48.4 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
13 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
35 Amount ($$) of Event sponsorship provided
in 2024
0 Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
35000
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
Educational Events (e.g. speaker series, panels,
roundtables, best practice sharing)
In-person Merchant outreach & contacts
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
1000
7 Number
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
20 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
55 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Mural Tour The Laurel District Association helped to
facilitate the creation and promotion of murals found
throughout our vibrant commercial corridor which spans
Oakland’s MacArthur Boulevard from 35th Avenue to High
Street. In 2024, we launched a self-guided mural tour on our website featuring 12 of those murals with interviews with each of the artists and a map to explore our beautiful neighborhood. Each mural has a plaque mounted on it that has a QR code to link the viewer to the featured mural. https://www.laureldistrictassociation.org/mural-tour
Laurel StreetFair World Music Festival - August 10, 2024 Coordinating the 24th Annual FREE-Family Friendly Laurel StreetFair World Music Festival with a goal of bringing 15,000 patrons to the district to experience three stages of live entertainment with 175 performers as well as 150
vendors and Oakland artisans.

Security Ambassador Program - Shop Safe Holiday
Initiative Employed private security guard services to patrol the district 4 days/week during the day and 6 days/week overnight from November 29-January 3 to foster a safer
and more welcoming environment in The Laurel.

Lunar New Year Over 30 businesses and 100+ members of
the public participated in our annual Lunar New Year Lion Dance Procession. The Buk Sing Choy Lay Fut Kung Fu
Academy led dancers and drummers the length of
MacArthur Blvd to offer blessings (and lots of fireworks) to each participating business. The day culminated with a
community celebration, lion dance and potluck dinner at the Taoist Center.

Live in the Laurel (LITL) & Make Music Day Events The
Laurel hosted a summer series of seven live, free,
community music events between April and October in
2024. Each month featured some rising stars and local
favorites as they performed in intimate venues along
MacArthur Blvd. The series accomplished the goal of
increasing visitation to businesses and foot traffic on MacArthur. The LDA collaborated with Make Music Day on
both solstice days. The community was invited to several sites to listen to pop up musicians and areas play bucket drums, harmonica lessons and generally make merry. The
event accomplished the goal of increasing visitation to businesses and foot traffic on MacArthur.
8 Accomplishment/New activity description
Halloween A spooky fair was held in the parking lot of
Communite Table where families gathered for crafts, candy, games and a DJ Dance party with Halloween music.

Volunteer students from Northeastern University helped
with kids crafts and trick or treating Laurel merchants were the highlight of the day. Over 250 costumed children plus their adults attended. The event accomplished the goal of increasing visitation to businesses and foot traffic on MacArthur.

Santa Stroll The Laurel celebrated the holidays with a Santa (Jose Ortega of Supreme MMA in The Laurel), elves, and
minstrels (two groups of carollers) singing up and down MacArthur. Frequent stops were made as it was a wet and wild day, but spirits were not dampened. Mischief hosted Santa, Sing-alongs and, of course, candy canes.

Approximately 100 additional visitors came to the
commercial district. The event accomplished the goal of increasing visitation to businesses and foot traffic on MacArthur.

Advertised in the Oakland Inspiration Guide
Installed one lighting element--added of string lights
approximately 1000 feet in length with 1 bulb per 12-18”. in advance of the holiday season for safety and ambiance in response to 29 cobrahead and pedestrian light poles not functioning (an ongoing safety problem dating to July
2024).

Mayor Meeting Sheng Thao LDA board, merchants and city
leadership met to discuss district security issues—funding the Ambassador Safety Program and prioritizing
commercial districts and Tier 2 (property) crimes. Topics included increased security and/or OPD presence;
addressing safe and walkable commercial districts (high rates of speed on MacArthur, reckless driving, unprotected intersections); and public/ private partnerships for
resource allocation to protect and revitalize unique
commercial districts (regulations and penalties for vacant commercial property, zoning/use policy, facade
improvement / broken window funds).

New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Security Ambassador Program continuing through June
2025
Camera Installation at high traffic intersection
Empty Storefront Activation - Work with community
stakeholders and professionals to overcome obstacles
preventing long standing vacancies from being filled
Holiday Street Pole Banner - Design and print
Add Decorative and Safety Lighting to district.
9 New program/activity description
Support NCPC for community involved public safety
initiatives
Mural Walking Tours We look to expand our website mural tour to include walking tours led by one or more of the featured artists. We look to expand the website tour to include more of the over 50 public art pieces including sculpture, 11 custom painted trash cans and many
planters.

Renewal The Laurel District Association launched the
Renewal of the LDA in 2024 with a holiday merchant mixer at Sequoia Diner. A guided mural tour started the evening followed by dinner, drinks and mingling with merchants, board members, security and LDA staff.
2025 Events Continuing an event calendar with activity
throughout the year: Laurel Lunar New Year, Live In The Laurel, Laurel StreetFair World Music Festival, Halloween Trick-or-Treat, Santa Stroll, Make Music Day, and more
Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

XLSX 2024 Budget to Actuals Final - 2025 B….xlsx
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
$10,000 - See Budget, disbursed throughout categories
Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

XLSX 2024 Budget to Actuals Final - 2025 B….xlsx
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
180000
Grants
100000
Event Income
5000
Individual Contributions
5000
Interest Income
20000
Reserve (Renewal)
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
No
10 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
232828
Business Support
Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
Yes, changing the boundaries of the district
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Jain
Williams
Property
Owner/R
ep
State
Farm
President
Current
Joanne
Wong-
Lam
Property
Owner/R
ep
Secretary
Current
Dorothy
Okamoto
Property
Owner/R
ep
Treasurer
Current
Alysia
Gritz
Business
Owner/R
ep
Marquard
t
Property
Manage
ment
Director
Current
Kao
Saelee
Business
Owner/R
ep
Jo’s
Modern
Thai
Director
Current
Lorie
Mata
Business
Owner/R
ep
Manos
Care
Home
Director
Current
Zinzi
Zareef
Business
Owner/R
ep
Mizaan
Boutique,
Director
Current
Danny
Tomasell
o
Communi
ty
Member/
Rep
Director
Current
Vincent
Phua
Property
Owner/R
ep
Director
Past
11 Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

USE THIS AMOUNT
FOR % MDP

CATEGORIES
Total Non-BID Sources of
Funds $164,00
0 $271,497 $320,000
Grants $50,000 $92,312 $180,000
City of Oakland
Ambassador grant;
Oakland Recycles
Education grant
City of Oakland Safety
Ambassador grant
Events $100,000 $104,182 $100,000
Event total revenue;
see expenses below
Event total revenue;
see expenses below
Estimated Income from
Other Sources - Interest $10,000 $4,995 $10,000 5K interest Carryover $4,000 $8,008 $10,000
Use of reserve for renewal $62,000 $20,000
Total Sources of Funds $389,37
8 $497,430 $545,378
PROWSO Sidewalk Operations, Beautification and Order (SOBO) 33% BID Assessments $76,833 $77,019 $76,833
Non-BID Funds Allocated
to PROWSO / SOBO $0 $0 $5,000
Anticipating growing
security demand
Total PROWSO Sidewalk
Operations,
Beautification and Order
(SOBO) Income $76,83
3 $77,019 $81,833
Maintenance and
Landscaping $43,000 $44,385 $56,000
Maintenance contractor
rate increase
Capital Improvements $28,000 $9,193 $25,000 Trash can refurbish Facade Improvements;
Lighting
Unallocated
Total PROWSO Sidewalk
Operations,
Beautification and Order
(SOBO) Expenses $71,00
0 $53,578 $81,000
PROWSO Sidewalk
Operations,
Beautification and Order
(SOBO) Income -
Expenses $5,833 $23,441 $833
District Identity and Streetscape Improvement (DISI) General 40% BID Assessments $90,151 $90,373 $90,151
Non-BID Funds Allocated
to DISI $110,000 $170,743 $205,000 Ambassador Grants Ambassador Grants Total District Identity and
Streetscape Improvement
(DISI) General Incom
e $200,151 $261,11 6 $295,151
Website & Graphic Design $3,000 $3,000 $4,000
Directory $2,000 $65 $1,000
Signage/Banners/Artwork/
Decorations* $16,000 $26,901 5000
Merchant & Social Media $5,000 $6,000 $4,000
Special Events & Marketing $20,000 $20,351 $25,000
Street Festival $100,000 $105,652 $110,000
Advertising $7,400 $7,000 $6,000
Security $45,000 $92,147 $140,000 Ambassador Grants Ambassador Grants Unallocated
Total District Identity and
Streetscape Improvement
(DISI) General Expense
s $198,400 $261,116 $295,000
District Identity and
Streetscape Improvement
(DISI) General Income -
Expenses $1,751 $0 $151
22% BID Assessments $49,583 $49,705 $49,583
Non-BID Funds Allocated
to
Organization/Administratio
n/Management Services $40,000 $115,552 $105,000
Total
Organization/Administrati
on/Management Services
Income $89,58
3 $165,257 $154,583
Rent $ 2,100 $2,100 $2,100
Staffing $52,000 $77,431 $100,000
Project; Ambassador;
and Event Admin
Project; Ambassador;
and Event Admin
Payroll Expenses $2,500 $1,404 $2,500
Grant Program
Administration $15,000 $9,412 $15,000 Reusable Admin
Reusable Admin;
Grants (non-
Ambassador)
Telephone & Fax $900 $1,200 $1,200
Internet $0
Insurance $6,000 $9,615 $10,000
added services for
ambassadors
added services for
ambassadors
Accounting & Taxes $2,500 $1,400 $5,900 CPA Review in 2025 CPA Review in 2025 Bank Charges/Interest $128 $130
Annual Dinner/Merchant
Meetings/Memberships $1,000 $614 $1,000
Office Supplies $1,000 $254 $1,000
Postage $300 $146 $300
Printing $3,500
Unallocated/Misc $0 $61,553 $15,000 BID Renewal BID Renewal Total
Organization/Administrati
on/Management Services
Expenses $86,80
0 $165,257 $154,130
Organization/Administrati
on/Management Services
Income - Expense
s $2,783 $0 $453
OTHER
County Fee (1.7%) $3,958 $3,967 $3,958
City Fee $3,492 $3,492 $3,492 confirm new coo fee
Suspense $9,785 see carryover below see carryover below Subtotal $17,23 5 $7,459 $7,450
Contingency Reserves
Total Income $389,378 $497,430 $545,378
Total Expenses $373,43 5 $487,410 $537,580
Net $15,94 3 $10,020 $7,798
Carryforward/Reserve $ - $10,02 0 $7,798
Thursday, April 3, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Koreatown Oakland
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Shari Godinez
Email [email protected]
Phone Number (510) 343-5439
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
4 Cleaning Ambassadors/workers
3 Public Safety Officers/Security
Ambassadors
0 Hospitality/Business Outreach
Ambassadors
1 Other Seasonal/Part-time staff
1 Volunteers (not counting your board
members)
120
Notes about staffing numbers
Two staff are full time for KONO. One staff splits her time between KONO and First Fridays. One staff is 1 full time for First Fridays. One staff is very part-time for First Fridays.

Ambassador team has 4 staff with 3 cleaners and 1 hospitality. They clean six days a week on Telegraph Ave.

How many parcels in your BID? 450
How many businesses in your BID? 171
Approximately how many residents in
your BID?
672
Approximately how many occupied
storefronts in your district?
159
Approximately how many vacant
storefronts in your district?
12 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
No
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
Respond to call from merchants for assistance with
homeless people
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
1596
Number of bags of trash collected
9017
Pounds of trash collected (if you measure
trash in pounds not bags)
225425
Number of Incidents of illegal dumping
removed
1771
Number of 311 requests made
176
Number of hours of pressure washing
632
Number of stickers/posters removed
450
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected]
Number of days per week cleaning
services are provided (1-7 days/wk)
6 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
168
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Coordination with OPD Walking safety escorts Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
260
3 Number
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
0 Number of merchant checks
5770
Number of 911 calls made by the BID
24 Number of non-emergency calls made by
the BID
0 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
96 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
75 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
12 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
As grant funds allow
Safety Services
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
5 Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Maintain tree wells
Install / mantain banners on street/light poles
Install/maintain public art pieces
Clean city trash cans
Safety Outputs & Operations
4 Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
5 Number of tree wells maintained
100
Number of banners on street/light poles
installed/maintained
100
Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
0 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
2 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted)
Physical advertising (billboards, bus shelters, BART
stations, etc.)
Direct mailings Flyers & posters
Email newsletters Publish press releases
Live News interviews
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
5 Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
Banners, IKE kiosk, Billboards
What types of social media platforms
does your BID actively use? Facebook Twitter Instagram LinkedIn YouTube TikTok
For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
7009
143685
46985
698
Facebook
19000
373
101314
2928
Instagram
36094
540
228952
20078
Twitter
1273
23 172
Tiktok
700
23 702
1376
WhatsApp
0 0
0 0
YouTube
70 4
13762
1243
What is the average email open rate in
2024 as a percentage?

33.4 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
10 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
1 Amount ($$) of Event sponsorship provided
in 2024
59255
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
136000
Streetscape/Beautification Outputs & Operations
6 Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
In-person Merchant outreach & contacts
Shared information on workshop from city, chambers,
and other organizations for small businesses
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
500
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
12 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
570
Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Community Safety Initiatives Crime Impact on Businesses Survey: In 2024 I took the 2023 50-question survey on the impact of crime on Oakland businesses and compiled and
analyzed the findings into a detailed summary report
shared with key stakeholders, including the Oakland BID Alliance, media, the Mayor’s Office, City Council, and
Governor Newsom. Advocated using the report’s data,
which contributed to the deployment of 120 CHP officers to Oakland and additional prosecutors from the California National Guard and the State’s Department of Justice to enhance crime prosecution efforts in Alameda County.
7 Accomplishment/New activity description
Public Safety Improvements Through Camera Systems.

KONO has made significant strides in enhancing public
safety by expanding and upgrading its camera systems,
fostering partnerships, and advocating for strategic crime prevention measures. In 2024 KONO added 21 new
cameras to the system covering three new intersections, expanding our coverage to 96 cameras across ten
intersections. Through partnerships with the Oakland BID Alliance and the Mayor’s Office, KONO secured $145,592 in grant funding to expand its camera system and integrate it into a unified video hub with five downtown Business
Improvement Districts (KONO, Uptown, Downtown,
Chinatown, Jack London). This initiative streamlines OPD’s access to real-time footage, improving response times and investigative capabilities. These cameras have directly supported investigations into seven homicides and a sex trafficking case, underscoring their value in public safety.

Additionally, persistent advocacy for increased CHP
patrols, OPD traffic stops, and dedicated Foot Patrol
officers contributed to an 84% reduction in auto break-ins.

By combining advanced surveillance technology with
strategic partnerships and community engagement, KONO
continues to lead the way in crime prevention and public safety improvements.

Mural Expansion In 2022, KONO facilitated a $75,000
partnership between Kaiser and 333Arts for graffiti
abatement, resulting in a mural on the Northgate parking structure. In 2024, additional funding was secured to
extend the mural onto adjacent fencing, with Kaiser
investing further to enhance the project and beautify the district.

Business Sales Tax Growth: In 2024 KONO obtained sales
tax data that revealed an 8.4% increase in sales tax revenue from 2022 to 2023, the highest growth among all Oakland BID districts. This contrasts with Oakland’s citywide decline of 5.5%, showcasing KONO’s resilience and strategic
economic contributions despite broader economic
challenges.

Worked with an Ad-Hoc Committee to draft a three-year
strategic plan approved by the full Board.

Mailed 383 invitations to property owners to participate in the Open House events and Board activities. Recruited two new Board members for 2025.

Partnerships & Promotions Visit Oakland Collaboration – Partnered with Visit Oakland to feature local murals in their magazine publications, showcasing KONO’s vibrant arts
scene. IKE Kiosks Partnership – Secured free advertising for KONO events and initiatives through the city’s new IKE kiosks, enhancing community visibility.
8 Accomplishment/New activity description
Resource Guide for the Unhoused Community: Developed a
resource guide for the unhoused community on the KONO
website. The next step is to create a postcard or booklet with a QR code linking to the guide, ensuring the
information remains current and easily accessible.

Distributed bi-monthly newsletters to over 1,000 contacts, keeping the community informed about KONO district
events and providing valuable resources for businesses
and property owners. The newsletter boasts an above-
average open rate of 33.6%.

Secured $211,492 in gross income through October 2024:
$37,125 in sponsorships; $31,000 in individual donations; $99,313 in vendor fees; $18,629 in alcohol sales
New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Crime Mapping Overlay Project KONO launched a crime
mapping initiative to track auto glass cleanup incidents by address, led by Streetplus Operations Supervisor Ramon
Hall. This data will be overlaid with reported auto break-in statistics to address underreporting and provide a more accurate crime representation. By identifying true crime hotspots, this project will guide the strategic placement of additional surveillance cameras, improving public safety and resource allocation in KONO.

KONO Crime Reporting & Safety Initiative Objective:

Enhance crime reporting among businesses to ensure
accurate crime data, improve police resource deployment, and increase community safety. Key Actions: Business
Engagement & Education Hold regular in-person meetings
with business owners and staff to emphasize the
importance of reporting crimes. Provide training on KONO’s enhanced crime reporting process and how businesses
can participate. Address concerns, including anonymity, response times, and follow-ups. Incident Reporting System Assess the best methods for submitting reports to OPD
(dedicated personnel, software, optimal reporting times).

Explore digital reporting tools or centralized reporting hubs for efficiency. Collaboration with OPD Work with OPD
leadership to ensure reported data influences police
deployment strategies. Advocate for targeted patrols at high-crime locations identified through incident reports.

Community Outreach & Promotion Launch a “Report to
Protect” campaign through flyers, social media, and
business networks. Provide businesses with crime log
templates and direct contacts for swift reporting. By
improving reporting and data accuracy, this initiative
strengthens police-business collaboration, leading to better crime prevention and resource allocation in KONO.
9 New program/activity description
Enhancing Parking Availability Objective: Expand access to secure parking for Oakland First Fridays while generating revenue to support the KONO District. Key Actions: Secure Additional Parking – Explore options for obtaining access to the city-owned parking lot on 21st St. for event use.

Redirect Parking Revenue – Advocate for parking fee
revenue from the lot to be allocated to KONO to support district initiatives. Collaboration & Negotiation – Engage with city officials to formalize agreements and address logistical concerns. By increasing parking availability and revenue retention, this initiative will improve accessibility for event attendees while strengthening KONO’s financial sustainability.

Enhancing the Financial Viability of Oakland First Fridays To ensure the long-term sustainability of Oakland First Fridays, we will: Partner with local and regional
organizations to expand engagement and strengthen
community ties. Secure new sponsorships through
targeted outreach to corporations, foundations, and local businesses, offering a tiered sponsorship system. Increase vendor participation by attracting new vendors from
diverse sectors and offering incentives for participation.

Seek alternative funding sources through grants,
crowdfunding, and community-driven support. Invest in
marketing and event enhancements to boost attendance
and create an unforgettable experience for attendees.

These strategies will help Oakland First Fridays remain a thriving, financially viable cultural event.

Generate a referral list of unhoused community members
who voice they are ready to accept services and share with organizations that provide temporary housing. Identify the appropriate nonprofits that will partner with KONO and
Streetplus can identify the individuals who are ready.

Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF KONO Revenue and Expense Summar….pdf
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
KONO had a deficit of -$51,472.00 at the end of 2024.

KONO anticipates a deficit each year through the renewal date of 2027.

Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF KONO Revenue and Expense Summar….pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
10000
Grants
10 Estimated Amount ($) Source of Contribution
21000
Donations
10420
interest
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?
5 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
738074
Business Support
Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

The KONO Board of Directors Meeting had both a discussion item and an action item on the agenda on the assessment increase for the 2025/26 assessment year on March 18, 2025. This agenda was emailed out to all the property owners, business owners and residents that are in our email database. It was also sent to the city clerk and records departs 72 hours in advance of the meeting and posted on their bulletin board. The vote was to increase the assessment by 5% with nine board members in approval and one opposition vote. The next step is to send a mail out to all property owners letting them know about the proposed increase before it goes to city council.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Joseph
Jung
Property
Owner/R
ep
President
Current
Curt
Haven
Property
Owner/R
ep
VP
Current
Alan Wilk
Property
Owner/R
ep
Treasurer
Current
11 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Don
Mayberry
Communi
ty
Member/
Rep
Secretary
Current
Nick
Myerhoff
Property
Owner/R
ep
Director
Current
Mike
Thaler
Property
Owner/R
ep
Director
Past
Mindy
Landmar
k
Business
Owner/R
ep
Past
Keun Bae
Yoo
Director
Current
Gidget
Communi
ty
Member/
Rep
Director
Current
Hye
Kyung
(Bo)
Allen
Property
Owner/R
ep
Director
Current
Charles
Long
Property
Owner/R
ep
Director
Current
Mustafaa
Alsugaa
Property
Owner/R
ep
Director
Current
Liz
Einwiller
Business
Owner/R
ep
Director
Current
Shakira
Scott
Communi
ty
Member/
Rep
Director
Past
Toni
Blacksto
ne
Communi
ty
Member/
Rep
Director
Past
Nia
Jones
Communi
ty
Member/
Rep
Director
Past
Alex
Hahn
Property
Owner/R
ep
Director
Past
12 Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

2.7%, decreased to
3% for 2025
Total for Fees $ 13,078.34 € $ 47,026.15 € -$ 33,947.81 28% $ 47,096.17 € Total Operating Income $ 669,119.04 € $ 652,824.64 € $ 16,294.40 102% $ 697,251.58 € Carry fwd current end of yr.
$343,607.14 includes $75k CD -$ 51,472.29 € $ 89,535.71 € $ 38,063.42 -57% $ 89,535.71 2023 cary fwd. (less
75k) Divided by 3 years
= $89,535.71 each year
Expenses
6450 Administration
6120 Bank Service Charges $ 36.99 $ 70.00 -$ 33.01 53% $ 50.00 wire fees 6180 Insurance
6185 Liability Insurance $ 3,532.96 $ 4,000.00 -$ 467.04 88% $ 4,000.00 assumed insurance
will go up
D&O $ 1,548.40 $ 1,700.00 -$ 151.60 91% $ 2,000.00 payment in June and
Oct. Policy says $1923
for May 24-25
assumed insurance
will go up
Worker's Compensation $ 1,680.42 $ 1,300.00 $ 380.42 129% $ 1,800.00 4 payments, april, may,
june, aug
assumed insurance
will go up
Total for 6180 Insurance $ 6,761.78 $ 7,000.00 -$ 238.22 97% $ 7,800.00 6230 Licenses and Permits $ 93.00 $ 300.00 -$ 207.00 31% 150.00 6270 Professional Fees
6650 Accounting $ 14,045.00 $ 8,200.00 $ 5,845.00 171% 14,140.00 Accounting and tax
return
Accounting and tax
return
Audit $ 4,000.00 $ 0.01 $ 3,999.99 40,000,000% 12,000.00 last paid $11,500 for
Financial Review of
2022
Total for 6650 Accounting $ 18,045.00 $ 8,200.01 $ 9,844.99 220% $ 26,140.00 6655 Consulting $ 5,579.64 $ 5,500.00 $ 79.64 101% 5,600.00four quarters - consulting.

Total for 6270 Professional Fees$ 23,624.64 $ 13,700.01 $ 9,924.63 172% $ 31,740.00 6350 Meals and Entertainment $ 4,221.62 $ 3,000.00 $ 1,221.62 141% 7,000.00Board dinner & open house
6380 Travel $ 17.78 $ 0.00 $ 17.78 3,000.00Lyft $2,000 to $3,000 for
BID Conference
6390 Utilities $ 3,244.01 $ 4,200.00 -$ 955.99 77% 3,300.00PG&E 6550 Office $ 31.95 $ 0.00 $ 31.95 6250 Postage and Delivery $ 62.07 $ 100.00 -$ 37.93 62% 100.00 6770 Supplies $ 1,182.94 $ 4,000.00 -$ 2,817.06 30% 3,500.00 1630.00 iphone Office alarm $ 919.55 $ 800.00 $ 119.55 115% 900.00includes service call Online services $ 5,160.81 $ 4,000.00 $ 1,160.81 129% 5,500.00 includes survey monkey
one time annual fee
Water $ 506.83 $ 942.60 -$ 435.77 54% 700.00water Rent $ 30,504.00 $ 31,200.00 -$ 696.00 98% 31,382.00 averaging 2,536 per
month
Actual is 2572 Jan to
May & 2646 June to
Dec.

Telephone/internet $ 2,844.43 $ 3,200.00 -$ 355.57 89% 4,700.00 add 100.00 per month
Shari's phone
Office Equipment $ 0.00 $ 500.00 -$ 500.00 0% 500.00 Total for 6550 Office $ 41,212.58 $ 44,742.60 -$ 3,530.02 92% $ 47,282.00 Employee benefits
Health Insurance $ 17,885.52 $ 21,000.00 -$ 3,114.48 85% 16,500.00one less employee $886.90 = med. vision
= $358.00
Retirement plan expense $ 14,806.56 $ 11,200.00 $ 3,606.56 132% 11,196.00 includes 7 months for
GH (1,200) october actual x 12
Total for Employee benefits $ 32,692.08 $ 32,200.00 $ 492.08 102% $ 27,696.00 Parking and Tolls $ 115.83 $ 100.00 $ 15.83 116% 100.00 Payroll Tax and Fees $ 18,155.81 $ 30,000.00 -$ 11,844.19 61% 19,000.00 FF payroll taxes being
charged to FF now
Repair & Maintenance $ 1,174.49 $ 300.00 $ 874.49 391% 1,000.00front door repair Reconciling Adjustments -$ 3,988.08 $ 0.00 -$ 3,988.08 0.00 Staff
Staff #MO $ 6,501.95 $ 10,000.00 -$ 3,498.05 65% $ 10,400.00 8 hours week avg COLA 2.5% increase +
$0.50 merit increase.
$23.9/hr+$.06+$0.50 =
$25/hr
Executive Assist #CR $ 62,663.37 $ 60,361.60 $ 2,301.77 104% $ 63,379.68 60,361.60 + COLA

2.5% increase + 2.5%
merit increase
Executive Director
Executive Director (33%) $ 121,994.04 $ 122,400.20 -$ 406.16 100% 125,460.00 not including taxes in
actual
122,400 + COLA 2.5%
increase.

ED Annual Bonus $ 6,500.00 $ 10,000.00 -$ 3,500.00 65% 10,000.00 Includes 1500 from last
2023
ED Medical Compensation $ 10,000.00 $ 10,000.00 $ 0.00 100% 10,000.00 Total for Executive Director $ 138,494.04 $ 142,400.20 -$ 3,906.16 97% $ 145,460.00 Staff Bonus $ 2,000.00 $ 2,000.00 $ 0.00 100% 2,000.00 WFH $ 12,240.00 $ 14,040.00 -$ 1,800.00 87% 2,448.00 3 FT & 1 PT
Employees
Total for Staff $ 221,899.36 $ 228,801.80 -$ 6,902.44 97% $ 223,687.68 Development & Training $ 0.00 $ 500.00 -$ 500.00 0% 3,000.00 Professional dev
$1,500-$3,000
Total for 6450 Administration $ 349,261.89 $ 364,914.41 -$ 15,652.52 96% $ 374,805.68 Marketing & Identity Enhancement
6780 Marketing/Advertising $ 1,650.00 $ 0.00 $ 1,650.00 0% 1,650.00 wanderlust contest=Visit
Oakland magazine
Oakland First Friday (Exp) $ 25,000.00 $ 25,000.00 $ 0.00 100% 25,000.00 Print Material, Brochures, Bus $ 2,951.55 $ 2,000.00 $ 951.55 148% 3,000.00 Special Events $ 200.00 $ 0.00 $ 200.00 0% 200.00open house photographer
First Friday
Storage $ 4,422.00 $ 3,000.00 $ 1,422.00 147% 4,632.66 $373 x 12. increase of
7% at half the year
Total for First Friday $ 4,422.00 $ 3,000.00 $ 1,422.00 147% $ 4,632.66 Korean Culture Fest $ 7,302.28 $ 8,500.00 -$ 1,197.72 86% 8,500.00 FF reimb in Dec. $3,200
=$6,380
Total for Special Events $ 11,924.28 $ 11,500.00 $ 424.28 104% $ 13,332.66 Staff
Total for Staff $ 0.00 $ 0.00 $ 0.00 $ 0.00 Total for Marketing & Identity
Enhancement $ 41,525.83 $ 38,500.00 $ 3,025.83 108% $ 42,982.66 Security & Operations
Landscaping $ 980.86 $ 1,600.00 -$ 619.14 61% 1,000.00 Security/Maintenance
EBMUD $ 3,702.33 $ 4,100.00 -$ 397.67 90% 4,000.00 Streetplus $ 311,753.78 $ 305,723.68 $ 6,030.10 102% 319,800.00 add 2.5% COI Streetplus Bonus $ 2,500.00 $ 2,500.00
Total for Security/Maintenance$ 317,956.11 $ 309,823.68 $ 8,132.43 103% $ 326,300.00 Security & Operations;Camera Project 2$ 9,290.00 $ 23,829.25 -$ 14,539.25 39% 9,568.70 We had grant funds in
2024, exhausted funds.

Decide on amount for
2025
Trash Services $ 1,576.64 $ 1,500.00 $ 76.64 105% 1,600.00 Storage Space $ 0.00 $ 1,000.00 -$ 1,000.00 0% 0.00 Supplies $ 0.00 $ 0.00 $ 0.00 0% 0.00 Total for Security & Operations$ 329,803.61 $ 337,752.93 -$ 7,949.32 98% $ 338,468.70 Total for Expenses $ 720,591.33 $ 741,167.34 -$ 20,576.01 97% $ 756,257.04 Net Income -$ 51,472.29 -$ 88,342.70 $ 36,870.41 -$59,005.46 2025 budget draft
QB net Income -$ 44,933.12
( 718,091.33) ( 753,757.04)
Oakland First Friday 2024/25
A program of KONO CBD
2024 BudgetActual (12.31.24)Over (Under) Budget% of Budget2025 Budget2026 Budget2027 Budget Income
Donations
Corporations $0 $20,000 $20,000-- $20,000 $20,000$20,000 Foundations $0 $7,266 $7,266-- $7,000 $7,000 $7,000
Gates $4,985 $4,857 -$128 97% $5,000 $5,000 $5,000
Individuals $22,000 $7,543 -$14,457 34% $8,000 $8,000 $8,000 Total Donations $26,985 $39,665 $12,680147% $40,000.00$40,000.00$40,000.00 KONO: Capital Income $25,000 $25,000 $0 100% $25,000 $25,000$25,000 Sales
Merchandise $500 $180 -$320 36% $200 $200 $200
KONO Lounge (Alcohol)$18,470 $19,490 $1,020 106% $21,656 $21,656$21,6562024 was 9 months of income. 2025 will be 10 months.

Total Sales $18,970 $19,670 $700 104% $21,856 $21,856$21,856 Sponsorships $68,000 $39,255 -$28,745 58% $40,000 $40,000$40,000 New Sponsorships $37,000 $45,000$54,000
Additional sponsorships needed to to avoid a deficit for the year.

Vendor Fees 2024 was 9 months of income. 2025 will be 10 months.

Food $77,470 $76,197 -$1,273 98% $84,663 $84,663$84,663 Retail (non-food) $52,654 $43,065 -$9,589 82% $47,850 $47,850$47,850 Nonprofit $13,803 $8,165 -$5,638 59% $9,072 $9,072 $9,072 Violation Fees $777 -$777 0%
Refunds $0 -$533 -$533-- -500 -500 -500
Total vendor Fees $144,704 $126,894 -$17,810 88% $141,086$141,086$141,086 Fundraiser $50,000 $0 -$50,000 0% 0 0 0
Equipment Rental $0 $150 $150-- 150 150 150
Grants
Cultural Arts Commission $20,000 $0 -$20,000 0% $0 $0 $0 Total Grants $20,000 $0 -$20,000 0% $0 $0 $0
Misc Interest Income $433 $227 -$205 52% 227 227 227
Total Income $354,091 $250,862-$103,23071% $305,319$313,319$322,319 Oakland First Friday 2024/25
A program of KONO CBD
2024 BudgetActual (12.31.24)Over (Under) Budget% of Budget2025 Budget2026 Budget2027 Budget Expense
Advertisement $1,700 $1,416 -$284 83% $1,458 $1,502 $1,547 Employee Benefits $5,000 $2,042 -$2,958 41% $0 $0 $0This should be zero. $2,042 is incorrect journal entry.

Memberships/Subscriptions$154 $153 -$1 100% $158 $163 $167 Bank Service Fees $56 $56-- $57 $59 $61
POS Processing Fees $5,000 $4,393 -$607 88% $4,525 $4,661 $4,801 Sponsorship Commissions$1,500 $1,768 $268 118% $1,821 $1,875 $1,931 License permits fees $1,300 $1,432 $132 110% $1,475 $1,519 $1,565 Meals & Entertainment $300 $426 $126 142% $439 $452 $466 Insurance $647 $647-- $666 $686 $707
Office supplies $1,250 $3,054 $1,804 244% $3,145 $3,240 $3,337 Online services $8,900 $10,211 $1,311 115% $10,517 $10,833 $11,158 Zoom, mailchimp, Google GSuite, DropBox, Canva, SmartSheet, Knack Telephone Services $1,992 $2,445 $453 123% $3,171 $3,266 $3,364two cell phones and hot spot Parking & Tolls $25 $145 $120 581% $150 $154 $159
Reconciling Adjustments $0 -$9,802 -$9,802
Staff
Social Media Manager$37,000 $35,424 -$1,576 96% $35,100 $35,978$36,877 Festival Coordinator $56,000 $32,960 -$23,040 59% 0 0 0 Account Manager $50,800 $32,011 -$18,789 63% 0 0 0
Festival Director $0 $21,690 $21,690-- $58,500 $59,963$61,462 Intern $0 $2,921 $2,921-- $10,792 $11,060$11,336
Staff Bonus $2,000 $1,600 -$400 80% $1,600 $1,600 $1,600 Total Staff $145,800 $126,606 -$19,194 87% $105,992$108,600$111,275 Payroll Taxes $14,500 $10,496 -$4,004 72% $11,976 $12,335$12,705 General Event Supplies$3,200 $2,874 -$326 90% $2,960 $3,049 $3,140 Fundraising Expenses $10,000 $200 -$9,800 2% $206 $212 $219 Entertainment
Oakland First Friday 2024/25
A program of KONO CBD
2024 BudgetActual (12.31.24)Over (Under) Budget% of Budget2025 Budget2026 Budget2027 Budget Performance Stipend $0 $0 $0--
Stage Manager & DJ $0 $800 $800-- $889 $916 $943
Side Street Entertainment$3,018 $3,150 $132 104% $3,500 $3,605 $3,713 Stage Stage rental $0 $0 $0--
Sound staff stipend $0 $0--
Total Entertainment $3,018 $3,950 $932 131% $4,389 $4,521 $4,656 KONO Lounge
Staff Stipend for bar $6,000 $4,700 -$1,300 78% $5,222 $5,379 $5,540 KONO Lounge supplies $7,740 $7,247 -$493 94% $8,053 $8,294 $8,543 TOTAL KONO LOUNGE$13,740 $11,947 -$1,793 87% $13,275 $13,673$14,083 Stipend Staff
Front Gates $2,200 $2,475 $275 113% $2,750 $2,833 $2,917 Registration/Info/merch$900 $600 -$300 67% $667 $687 $707 Vendor Placement $0-- $0 $0 $0
Inventory/Supply Maintenance$3,375 $2,575 -$800 76% $2,861 $2,947 $3,035 Set up and Breakdown $9,000 $8,750 -$250 97% $9,722 $10,014$10,314 TOTAL STIPEND STAFF$15,475 $14,400 -$1,075 93% $16,000 $16,480$16,974 Equipment rental
U-haul $540 $565 $25 105% $628 $646 $666
Lights & Generators - Cresco$17,900 $10,640 -$7,260 59% $11,822 $12,176$12,542 TOTAL EQUIPMENT RENTAL$18,440 $11,205 -$7,235 61% $12,450 $12,823$13,208

SUB-CONTRACTORS
Port a potties $17,800 $18,538 $738 104% $20,597 $21,215$21,852 Street Closure - TC Rentals $18,810 $17,276 -$1,534 92% $19,195 $19,771$20,364 Security $51,795 $48,304 -$3,491 93% $53,671 $55,281$56,939 Professional Fees (payroll processing & EMT) $625 $828 $203 133% $920 $948 $976 Recycle Services $12,600 $12,568 -$32 100% $13,964 $14,383$14,815 TOTAL SUB CONTRACTORS$101,630 $97,513 -$4,117 96% $108,348$111,599$114,947 Total Expenses TOTAL EXPENSES $352,924 $297,576 -$55,348 84% $303,177$311,701$320,468 Net Income $1,167 -$46,715 -$47,882 $2,142 $1,618 $1,850 Monday, March 31, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Oakland Convention and Visitors Bureau
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Brook Yciano
Email [email protected]
Phone Number (209) 740-6634
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Business-Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff

9.5 Cleaning Ambassadors/workers
0 Public Safety Officers/Security
Ambassadors
0 Hospitality/Business Outreach
Ambassadors
0 Other Seasonal/Part-time staff
0 Volunteers (not counting your board
members)
0 Notes about staffing numbers
FTE for staffing represents the split of Visit Oakland Staff and consultants between Measure C funding 1 and TBID funding.

How many businesses in your BID? 23
Approximately how many residents in
your BID?
0 Approximately how many occupied
storefronts in your district?
0 Approximately how many vacant
storefronts in your district?
0 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
No
Cleaning
Cleaning Outputs & Operations
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
No
Safety Services
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
No
Safety Outputs & Operations
Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
2 Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted)
Physical advertising (billboards, bus shelters, BART
stations, etc.)
Direct mailings Flyers & posters
Email newsletters Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
What types of social media platforms
does your BID actively use? Facebook Instagram LinkedIn YouTube TikTok Flickr
For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
15600
36 202200
0 Facebook
34628
390
2200000
51000
Instagram
77641
338
1800000
203500
Twitter
0 0
0 0
Tiktok
3481
115
545000
36500
WhatsApp
0 0
0 0
YouTube
916
16 0
0 What is the average email open rate in
2024 as a percentage?
36 3
Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
9 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
35 Amount ($$) of Event sponsorship provided
in 2024
334323
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
78579
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
1 Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
1 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
1 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Major Campaigns & Partnerships In 2024, Visit Oakland
launched Oakland Summer Vibes, a seasonal promotional
campaign running from Memorial Day to Labor Day. A
dedicated landing page featured summer events, concerts, and hotel deals. We partnered with beloved local
institutions including Black Food and Wine Experience,
Children’s Fairyland’s Magic Kitchen, Oakland’s First
Fridays, Hella Juneteenth, and the James Beard Foundation to elevate summer programming. Visit Oakland held the
Think Oakland First Holiday campaign, a successful
Oakland Restaurant Week and the Impact510 annual event. 4 Accomplishment/New activity description
Visit Oakland also introduced the Love Our Lake campaign —developed in collaboration with Children’s Fairyland,
OMCA, Oakland Parks & Rec, Oakland Public Library, and
the Oakland Chamber of Commerce. The campaign aimed
to bring joy and vibrancy to Lake Merritt through cultural programming and community storytelling.

Expanded Oakland Style: Our five-day Oakland Style event series celebrated art, fashion, music, cuisine, and culture.

The 2024 series produced seven major events and resulted in a 53% increase in attendance over 2023, with visitor participation from outside Oakland rising from 48% to 61%. 2024 Public Relations and Communications: We welcomed
16 International journalists to showcase Oakland as
California’s Culinary Playground in partnership with Visit California. Visit Oakland secured a feature that included Oakland’s Chinatown neighborhood in AFAR, one of the
leading travel publications that reaches 34 million readers.

The story ran in 2024. Visit Oakland expanded the second annual Oakland Style event that took place October 9 – 13, 2024. Took Oakland on the road to promote “The Town” in Mexico City, New York, Los Angeles, Sacramento and other feeder markets
2024 Sales: Hosted a familiarization trip with Volaris
Airlines for wholesale tour operators from San Salvador; Volaris Airlines has direct flights to OAK from El Salvador and Mexico City. Participated in Tour Connection; a travel show focusing on all aspects of the entertainment market.

Hosted professional clients at an event in Sacramento
promoting Oakland as a premier destination to conduct
meetings and events. Conducted (17) seventeen trade
shows & client events in the corporation, association,
sports, entertainment, leisure and government markets.

Sponsored association groups that bring group business to Oakland.

National Recognition & Awareness Oakland was named the
#1 Best Food City in the U.S. by Condé Nast Traveler’s
Readers’ Choice Awards. Visit Oakland launched a multi- channel awareness campaign in response, including social media, website features, community toolkits, chef
spotlights, newsletters, and contests—generating over 20.3 million media impressions.

New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Culinary & Cultural Tourism In 2025, Visit Oakland will host 510 in 48, a Culinary FAM trip featuring influencers from key domestic and international markets (Washington DC,
Chicago, Portland, Atlanta, Mexico). This immersive
experience showcases the breadth of Oakland’s culinary
scene in just 48 hours.
5 New program/activity description
Strategic Partnerships: We are expanding destination
visibility through new partnerships with the Oakland
Marathon, Southwest Airlines, Volaris, and a new Bay Area art exhibit, continuing efforts to drive overnight stays through enticing promotional offers and advertising in top- performing markets.

Meetings & Events Strategy: A new campaign will be
launched to promote Oakland’s “unexpected” meetings and event experiences, highlighting, Team gatherings in the redwoods, Yoga at Brooklyn Basin, elegant receptions with Lake Merritt views, and concert-style events at the Fox Theatre. The campaign will target small to mid-size
meetings and conventions across markets including
Sacramento, Los Angeles, Arizona, Portland, Seattle, New York, and Washington, DC. We will aim to increase qualified leads by 25% year-over-year.

Major Events & Campaigns: Hosting activation
programming during the NBA All-Star Weekend in February 2025. Continuing the momentum of Oakland Style, Love
Our Lake, and Oakland Summer Vibes Oakland Restaurant
Week, Impact510, and Think Oakland First Holiday
Campaign.

Sales Tools & Digital Innovation: In 2025 we will relaunch an updated Meeting Planner Guide (MPG) in digital format (last updated in 2019). Launching “Meet in Oakland” digital ads (January 2025) across Google, LinkedIn, Facebook,
and Spotify, including robust retargeting campaigns. Using Google Display Retargeting to reach planners researching competitor destinations. Content & Media Development:

Publish 7 new meetings- and events-focused blogs.

Conducting targeted photo shoots and media hosting
Participating in 19 shows and events between January and June 2025
Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

XLSX Visit Oakland Board Approved FY 24-… .xlsx
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
3% of the surplus is set aside as a contingency to build an operating reserve fund and the remaining roll over dollars will fund FY 24-25 expenses. It still takes typically 90 days to receive an update on total revenue collected for a specific month and payments are made between 90-120 days after month end.

This is why we try to be conservative and save for rollover funds and reservers.

Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

XLSX Visit Oakland Board Approved FY 25-… .xlsx
6 XLSX Visit Oakland Board Approved FY 24-… .xlsx
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
160000
ticket sales, sponsorships, grant,
and in-kind contributions
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
No
What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
2052181
Business Support
Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Dhruv
Patel
Property
Owner/R
ep
Ridgemo
nt
Hospitalit
y
President
Current
John
Albrecht
Business
Owner/R
ep
Port of
Oakland
Other
Officer
Current
Peter
DePeshal
is
Business
Owner/R
ep
Southwe
st
Secretary
Current
John
Marsh
Business
Owner/R
ep
District
Oakland
Treasurer
Current
Marcela
Barriento
s
Business
Owner/R
ep
Kissel
Hotel
Upton
Director
Current
7 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Thomas
Vanagh
Business
Owner/R
ep
Bandaloo
p
Director
Current
Jana
Pastena
Business
Owner/R
ep
Calavera
at OAK
Director
Current
Edward
Roe
Property
Owner/R
ep
Claremon
t Club &
Spa
Director
Current
Joseph
Uhi
Property
Owner/R
ep
Oakland
Marriott
City
Center
Director
Current
Kenneth
Aglubat
Property
Owner/R
ep
Ridgemo
nt
Hospitalit
y
Director
Current
Dennis
Berris
Property
Owner/R
ep
Homewo
od Suites
by Hilton
Oakland-
Waterfro
nt
Director
Current
Carl Chan
Business
Owner/R
ep
Oakland
Chinese
Chamber
of
Commer
ce
Director
Current
Nik
Dehejia
Business
Owner/R
ep
Oakland
Zoo
Director
Current
Barney
Fonzi
Communi
ty
Member/
Rep
Diablo
Publicati
ons
Current
Mieko
Hatano
Communi
ty
Member/
Rep
Oakland
Symphon
y
Director
Current
Savlan
Hauser
Business
Owner/R
ep
Jack
London
Improve
ment
District
Director
Current
8 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Tyrell
Johnson
Property
Owner/R
ep
Courtyar
d
Downtow
n
Oakland
Director
Current
L.

Autumn
King
Business
Owner/R
ep
Oakland
Museum
of
California
Director
Current
John
Lauritsen
Property
Owner/R
ep
Oakland
Moxy
Director
Current
Oscar
Mejia
Property
Owner/R
ep
AC Hotel
&
Residenc
e Inn
Oakland
Downtow
n
Director
Current
Kymberly
Miller
Business
Owner/R
ep
Children's
Fairyland
Director
Current
Bryan
Osaki
Property
Owner/R
ep
Best
Western
Plus
Bayside
Hotel
Director
Current
Nikhil
Patel
Property
Owner/R
ep
Westwin
d Lodge
Director
Current
Adam
Tobin
Business
Owner/R
ep
Chabot
Space &
Science
Center
Director
Current
Angela
Tsay
Business
Owner/R
ep
Oaklandi
sh |
Never
Elsewher
e | BOSK |
Oakland
Supply
Co.

Director
Current
Eyah
Valmores
-Campoy
Property
Owner/R
ep
Holiday
Inn
Oakland
Airport
Director
Current
9 Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

BID Financials
2024 Budget versus Actuals
Provide a line-item detailed budget versus actuals document of your BID expenses and revenues from the 2024 (already completed) calendar year, organized into the expense/revenue categories and percentages that were in approved in your management plan.
2025 Budget
Provide a line-item detailed budget of projected expenses and revenues for the current calendar year, organized into the expense/revenue categories and percentages that were in approved in your management plan. The budget you provide should be approved by your Board of Directors upon time of submission. If not, please note the budget as draft and alert City staff to determine next steps. 10 Visit Oakland
FY 24‐25 60% 23% 4% 7% 3% 3%
2024/2025 (YTD Feb
2025) FY 241/25 Budget Budget Variance ($) Budget Variance (%) TBID Budget Measure C and Non‐
City
Total FY 24‐25
Operating Budget TBID Actuals
Measure C and Non‐
City
Total YTD February
2025 Actuals
Marketing &
Advertising Sales Special Events Admin & Ops City Admin Fee Contingency Total TBID Budget FY
24/25
Measure C and Non‐
City Budget
Total FY 24/25
Operating Budget
Income $0 $0 $0
City of Oakland ‐ Measure C $0 $0 $0
City of Oakland ‐ Measure C $1,315,456 $1,530,957 ($215,501) ‐14.08% $1,530,957 $1,530,957 $1,315,456 $1,315,456 $0 $1,530,957 $1,530,957 OTBID Revenue $0 $0 $0 $0 $0 $0 $0
OTBID Revenue $1,420,192 $1,941,939 ($521,747) ‐26.87% $1,941,939 $0 $1,941,939 $1,420,192 $0 $1,420,192 $1,165,163 $446,646 $77,678 $135,936 $58,258 $58,258 $1,941,939 $0 $1,941,939 Government Grants $0 $0 $0 $0 $0 $0 $0
Government Grants $43,400 $20,000 $23,400 117.0% $20,000 $20,000 $43,400 $43,400 $0 $20,000 $20,000 Contribution Revenue $0 $0 $0 $0 $0 $0 $0
Release of TRNA ‐ TR ($57,780) $0 ($57,780) $0 $0 ($57,780) ($57,780) $0 $0 $0 Release of TRNA ‐ UNR $57,780 $0 $57,780 $0 $0 $57,780 $57,780 $0 $0 $0 Total Contribution Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Co‐op Marketing Support $0 $0 $0 $0 $0 $0 $0
Private Funding $0 $5,000 ($5,000) ‐100.0% $5,000 $5,000 $0 $0 $0 $5,000 $5,000 Event Revenue $0 $0 $0 $0 $0 $0 $0
Restaurant Week $3,000 $0 $3,000 $0 $0 $3,000 $3,000 $0 $0 $0 Ticket Sales $46,299 $0 $46,299 $0 $0 $46,299 $46,299 $0 $0 $0 Total Event Revenue $49,299 $0 $49,299 $0 $0 $0 $0 $49,299 $49,299 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sponsorship Revenue $0 $0 $0 $0 $0 $0 $0
Sponsorship Revenue $24,000 $20,000 $4,000 20.0% $20,000 $20,000 $24,000 $24,000 $0 $20,000 $20,000 Interest Income $0 $0 $0 $0 $0 $0 $0
Interest Income $44,286 $80,336 ($36,050) ‐44.87% $80,336 $80,336 $44,286 $44,286 $0 $80,336 $80,336 Other Income $0 $0 $0 $0 $0 $0 $0
Miscellaneous Income $165 $0 $165 $0 $0 $165 $165 $0 $0 $0 In‐Kind Contributions $40,000 $35,000 $5,000 14.29% $35,000 $35,000 $40,000 $40,000 $0 $35,000 $35,000 Total Other Income $40,165 $35,000 $5,165 14.76% $0 $35,000 $35,000 $0 $40,165 $40,165 $0 $0 $0 $0 $0 $0 $0 $35,000 $35,000 Total Income $2,936,799 $3,633,232 ($696,433) ‐19.17% $1,941,939 $1,691,293 $3,633,232 $1,420,192 $1,516,607 $2,936,799 $1,165,163 $446,646 $77,678 $135,936 $58,258 $58,258 $1,941,939 $1,691,293 $3,633,232 Expenses $0 $0 $0 $0 $0
Personnel Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel Expenses $1,019,300 $1,129,504 ($110,204) ‐9.76% $570,046 $559,458 $1,129,504 $514,428 $504,872 $1,019,300 $342,028 $131,111 $22,802 $39,903 $17,101 $17,101 $570,046 $559,458 $1,129,504 Accounting, Tax, and Audit Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accounting and audit $77,622 $101,336 ($23,714) ‐23.4% $51,143 $50,193 $101,336 $39,175 $38,447 $77,622 $30,686 $11,763 $2,046 $3,580 $1,534 $1,534 $51,143 $50,193 $101,336 Contract Labor $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Contract labor $216,310 $327,948 ($111,638) ‐34.04% $165,511 $162,437 $327,948 $109,169 $107,141 $216,310 $99,307 $38,068 $6,620 $11,586 $4,965 $4,965 $165,511 $162,437 $327,948 IT Services $26,274 $22,500 $3,774 16.77% $11,355 $11,145 $22,500 $13,260 $13,014 $26,274 $6,813 $2,612 $454 $795 $341 $341 $11,355 $11,145 $22,500 Sponsorship Commission $0 $20,000 ($20,000) ‐100.0% $10,094 $9,906 $20,000 $0 $0 $0 $6,056 $2,322 $404 $707 $303 $303 $10,094 $9,906 $20,000 Total Contract Labor $242,584 $370,448 ($127,864) ‐34.52% $186,960 $183,488 $370,448 $122,429 $120,155 $242,584 $112,176 $43,001 $7,478 $13,087 $5,609 $5,609 $186,960 $183,488 $370,448 Freelance Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Freelance consultants $3,000 $0 $3,000 $0 $0 $0 $1,514 $1,486 $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 Legal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Legal $6,275 $7,336 ($1,061) ‐14.46% $3,702 $3,634 $7,336 $3,167 $3,108 $6,275 $2,221 $852 $148 $259 $111 $111 $3,702 $3,634 $7,336 Recruiting $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Recruiting $1,209 $0 $1,209 $0 $0 $0 $610 $599 $1,209 $0 $0 $0 $0 $0 $0 $0 $0 $0 Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Occupancy $52,354 $58,624 ($6,270) ‐10.7% $29,587 $29,037 $58,624 $26,422 $25,931 $52,354 $17,752 $6,805 $1,183 $2,071 $888 $888 $29,587 $29,037 $58,624 Insurance $13,045 $15,500 ($2,455) ‐15.84% $7,823 $7,677 $15,500 $6,584 $6,461 $13,045 $4,694 $1,799 $313 $548 $235 $235 $7,823 $7,677 $15,500 City of Oakland admin fee $86,499 $56,555 $29,944 52.95% $28,543 $28,012 $56,555 $43,655 $42,844 $86,499 $17,126 $6,565 $1,142 $1,998 $856 $856 $28,543 $28,012 $56,555 Miscellaneous $29,171 $2,992 $26,179 874.97% $1,510 $1,482 $2,992 $14,722 $14,449 $29,171 $906 $347 $60 $106 $45 $45 $1,510 $1,482 $2,992 Board of Director expenses $26,031 $31,500 ($5,469) ‐17.36% $15,898 $15,602 $31,500 $13,138 $12,894 $26,031 $9,539 $3,656 $636 $1,113 $477 $477 $15,898 $15,602 $31,500 Office expenses $52,561 $83,979 ($31,417) ‐37.41% $42,383 $41,596 $83,979 $26,527 $26,034 $52,561 $25,430 $9,748 $1,695 $2,967 $1,271 $1,271 $42,383 $41,596 $83,979 Total Operating Expenses $259,661 $249,150 $10,511 4.22% $125,743 $123,407 $249,150 $131,048 $128,614 $259,661 $75,446 $28,921 $5,030 $8,802 $3,772 $3,772 $125,743 $123,407 $249,150 Program Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Business Relations & Sponsorships $198,804 $233,446 ($34,642) ‐14.84% $117,817 $115,629 $233,446 $100,334 $98,470 $198,804 $70,690 $27,098 $4,713 $8,247 $3,535 $3,535 $117,817 $115,629 $233,446 Program Events $410,718 $584,209 ($173,491) ‐29.7% $294,843 $289,366 $584,209 $207,284 $203,434 $410,718 $176,906 $67,814 $11,794 $20,639 $8,845 $8,845 $294,843 $289,366 $584,209 Program Expenses $686,219 $776,269 ($90,049) ‐11.6% $391,773 $384,496 $776,269 $346,326 $339,893 $686,219 $235,064 $90,108 $15,671 $27,424 $11,753 $11,753 $391,773 $384,496 $776,269 Travel $110,360 $132,500 ($22,140) ‐16.71% $66,871 $65,629 $132,500 $55,697 $54,663 $110,360 $40,123 $15,380 $2,675 $4,681 $2,006 $2,006 $66,871 $65,629 $132,500 Total Program Expenses $1,406,101 $1,726,423 ($320,322) ‐18.55% $871,304 $855,120 $1,726,423 $709,641 $696,460 $1,406,101 $522,782 $200,400 $34,852 $60,991 $26,139 $26,139 $871,304 $855,120 $1,726,423 Total Expenses $3,015,752 $3,584,197 ($568,445) ‐15.86% $1,808,898 $1,775,299 $3,584,197 $1,522,011 $1,493,741 $3,015,752 $1,085,339 $416,047 $72,356 $126,623 $54,267 $54,267 $1,808,898 $1,775,299 $3,584,197 Operating Surplus/Deficit ($78,953) $49,035 ($127,988) ‐261.01% $24,747 $24,288 $49,035 ($101,819) $22,866 ($78,953) $14,848 $5,692 $990 $1,732 $742 $742 $24,747 $24,288 $49,035 Change in Net Assets ($78,953) $49,035 ($127,988) ‐261.01% $24,747 $24,288 $49,035 ($101,819) $22,866 ($78,953) $14,848 $5,692 $990 $1,732 $742 $742 $24,747 $24,288 $49,035 OTBID FY 24‐25 BudgetVisit Oakland FY 24‐25 Consolidated Board Approved Budget vs Actuals Visit Oakland
FY 25‐26 60% 23% 4% 7% 3% 3%
TBID Budget
Measure C and Non‐
City
Total FY 25‐26
Operating Budget
Marketing &
Advertising Sales Special Events Admin & Ops City Admin Fee Contingency Total TBID Budget FY
25/26
Measure C and Non‐
City Budget
Total FY 25/26
Operating Budget
Income $0 $0 $0
City of Oakland ‐ Measure C $0 $0 $0
City of Oakland ‐ Measure C $2,225,071 $2,225,071 $0 $2,225,071 $2,225,071 OTBID Revenue $0 $0 $0 $0 $0
OTBID Revenue $2,128,188 $0 $2,128,188 $1,276,913 $489,483 $85,128 $148,973 $63,846 $63,846 $2,128,188 $0 $2,128,188 Government Grants $0 $0 $0 $0 $0
Government Grants $0 $0 $0 $0 $0
Contribution Revenue $0 $0 $0 $0 $0
Release of TRNA ‐ TR $0 $0 $0 $0 $0
Release of TRNA ‐ UNR $0 $0 $0 $0 $0
Total Contribution Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Co‐op Marketing Support $0 $0 $0 $0 $0
Private Funding $0 $0 $0 $0 $0
Event Revenue $0 $0 $0 $0 $0
Restaurant Week $0 $0 $0 $0 $0
Ticket Sales $14,000 $14,000 $0 $14,000 $14,000
Total Event Revenue $0 $14,000 $14,000 $0 $0 $0 $0 $0 $0 $0 $14,000 $14,000 Sponsorship Revenue $0 $0 $0 $0 $0
Sponsorship Revenue $30,000 $30,000 $0 $30,000 $30,000
Interest Income $0 $0 $0 $0 $0
Interest Income $70,000 $70,000 $0 $70,000 $70,000
Other Income $0 $0 $0 $0 $0
Miscellaneous Income $0 $0 $0 $0 $0
In‐Kind Contributions $0 $0 $0 $0 $0
Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Income $2,128,188 $2,339,071 $4,467,259 $1,276,913 $489,483 $85,128 $148,973 $63,846 $63,846 $2,128,188 $2,339,071 $4,467,259 Expenses $0 $0 $0
Personnel Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel Expenses $949,548 $1,014,674 $1,964,222 $569,729 $218,396 $37,982 $66,468 $28,486 $28,486 $949,548 $1,014,674 $1,964,222 Accounting, Tax, and Audit Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accounting and audit $77,831 $83,169 $161,000 $46,699 $17,901 $3,113 $5,448 $2,335 $2,335 $77,831 $83,169 $161,000 Contract Labor $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Contract labor $112,158 $119,850 $232,008 $67,295 $25,796 $4,486 $7,851 $3,365 $3,365 $112,158 $119,850 $232,008 IT Services $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sponsorship Commission $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Contract Labor $112,158 $119,850 $232,008 $67,295 $25,796 $4,486 $7,851 $3,365 $3,365 $112,158 $119,850 $232,008 Freelance Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Freelance consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Legal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Legal $2,901 $3,099 $6,000 $1,740 $667 $116 $203 $87 $87 $2,901 $3,099 $6,000 Recruiting $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Recruiting $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Occupancy $48,036 $51,331 $99,367 $28,822 $11,048 $1,921 $3,363 $1,441 $1,441 $48,036 $51,331 $99,367 Insurance $8,998 $9,616 $18,614 $5,399 $2,070 $360 $630 $270 $270 $8,998 $9,616 $18,614 City of Oakland admin fee $30,864 $32,981 $63,845 $18,518 $7,099 $1,235 $2,160 $926 $926 $30,864 $32,981 $63,845 Miscellaneous $6,994 $7,473 $14,467 $4,196 $1,609 $280 $490 $210 $210 $6,994 $7,473 $14,467 Board of Director expenses $13,052 $13,948 $27,000 $7,831 $3,002 $522 $914 $392 $392 $13,052 $13,948 $27,000 Office expenses $68,338 $73,024 $141,362 $41,003 $15,718 $2,734 $4,784 $2,050 $2,050 $68,338 $73,024 $141,362 Total Operating Expense
s $176,282 $188,373 $364,655 $105,769 $40,545 $7,051 $12,340 $5,288 $5,288 $176,282 $188,373 $364,655 Program Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Business Relations & Sponsorships $145,959 $155,969 $301,928 $51,123 $80,350 $3,408 $5,964 $2,556 $2,556 $145,958 $155,970 $301,928 Program Events $287,020 $306,705 $593,725 $172,212 $66,015 $11,481 $20,091 $8,611 $8,611 $287,020 $306,705 $593,725 Program Expenses $348,211 $372,093 $720,304 $208,927 $80,088 $13,928 $24,375 $10,446 $10,446 $348,211 $372,093 $720,304 Travel $89,032 $95,138 $184,170 $53,419 $20,477 $3,561 $6,232 $2,671 $2,671 $89,032 $95,138 $184,170 Total Program Expenses $870,221 $929,906 $1,800,127 $485,681 $246,931 $32,379 $56,662 $24,284 $24,284 $870,221 $929,906 $1,800,127 Total Expenses $2,188,941 $2,339,071 $4,528,012 $1,276,913 $550,236 $85,128 $148,973 $63,845 $63,845 $2,188,941 $2,339,072 $4,528,012 Operating Surplus/Deficit ($60,753) $0 ($60,753) $0 ($60,753) ($0) $0 $0 $0 ($60,753) ($0) ($60,753) Change in Net Assets ($60,753) $0 ($60,753) $0 ($60,753) ($0) $0 $0 $0 ($60,753) ($0) ($60,753) OTBID FY 25‐26 Budget
Thursday, April 3, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Downtown Oakland Association
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Tori Decker
Email [email protected]
Phone Number (510) 213-1530
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
3 Cleaning Ambassadors/workers

7.125
Public Safety Officers/Security
Ambassadors

10.8 Hospitality/Business Outreach
Ambassadors

7.125
Other Seasonal/Part-time staff
0 Volunteers (not counting your board
members)
0 Notes about staffing numbers
Our ambassador program is cleaning and hospitality-focused; all staff members serve in both capacities. 1 They clean during the first half of each shift and then return their mega-brutes to base and head back out to work to make business contacts and engage more with the public. I have divided the hours between cleaning and hospitality accordingly.
*In 2024, with non-assessment dollars raised from the biggest employers in downtown Oakland, deploy security-only focused personnel with tremendous impact. The term of this agreement is one year with a current end date of September 2025.

How many parcels in your BID? 884
How many businesses in your BID? 527
Approximately how many residents in
your BID?
1000
Approximately how many occupied
storefronts in your district?
527
Approximately how many vacant
storefronts in your district?
46 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)

CROP, CEO
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
29064
Number of bags of trash collected
0 Pounds of trash collected (if you measure
trash in pounds not bags)
422640
Number of Incidents of illegal dumping
removed
10013
Number of 311 requests made
166
Number of hours of pressure washing
80 Number of stickers/posters removed
12794
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected],
[email protected]
Number of days per week cleaning
services are provided (1-7 days/wk)
7 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
240
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Installing security cameras
Monitoring security cameras
Street patrol/ambassadors Coordination with OPD
Hotline for visitors, merchants, residents to call to
request immediate assistance
Walking safety escorts
3 Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
1000
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
21340
Number of merchant checks
109922
Number of 911 calls made by the BID
7 Number of non-emergency calls made by
the BID
0 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
204
Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
45 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
11 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
06:30 AM
11:00 PM
Tuesday
06:30 AM
11:00 PM
Wednesday
06:30 AM
11:00 PM
Thursday
06:30 AM
11:00 PM
Friday
06:30 AM
11:00 PM
Saturday
06:30 AM
11:00 PM
Sunday
06:30 AM
11:00 PM
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
30 4
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Install / mantain banners on street/light poles
Install/maintain Big Belly trashcans
Install/maintain public plazas
Install/maintain public art pieces
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
32 Number of tree wells maintained
0 Number of banners on street/light poles
installed/maintained
60 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
5 Number of public plazas
installed/maintained
3 Number of public art pieces
installed/maintained
10 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) 5 Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted) Direct mailings
Flyers & posters Email newsletters
Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
What types of social media platforms
does your BID actively use? Facebook Instagram YouTube TikTok For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
2779
86 37851
2366
Facebook
9073
51 725616
35201
Instagram
5812
152
282200
3800
Twitter
0 0
0 0
Tiktok
246
0 73000
1862
WhatsApp
0 0
0 0
YouTube
113
31 92540
6900
What is the average email open rate in
2024 as a percentage?
42 6
Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
120
Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
8 Amount ($$) of Event sponsorship provided
in 2024
20779
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
5600
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
139
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
2 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
150
7 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
In 2024, the Muralists of Oakland project underscored our commitment to engaging the Oakland community through
arts and cultural expression. This transformative event celebrated the city’s vibrant culture while fostering a sense of community and belonging. The film premiere in
September brought together a diverse audience of 250
attendees, including city officials, community leaders, and influencers across various fields, to experience a powerful film that showcased the voices and stories behind
Oakland’s iconic murals. The gathering proved that the
Muralists of Oakland message transcended backgrounds,
resonating with both long-standing residents and
newcomers alike. Together, attendees shared a collective love for Oakland, united by a common passion for
preserving its cultural heritage. This project is a testament to our dedication to fostering inclusive, community-focused programs that celebrate and uplift Oakland’s unique voices, proving once again that Oakland is truly better in person.

We are especially proud of our contribution to the
Chinatown Night Market, produced in collaboration with the Oakland Chinatown Improvement Council. This first-of-its- kind partnership between the two BIDs attracted more than 5,000 attendees, providing a platform for local vendors and artists and celebrating the multitude of Asian cultures represented in the city.

Through experiential activations of the Summer on the
Plaza series, we created a diverse array of experiences that helped redefine Frank H. Ogawa Plaza. The signature
monthly happy hour events at Frank H. Ogawa Plaza,
including Sip and Paints, a Samba and Soca dance class, and a Silent Disco Halloween party, brought exciting energy to the plaza, supported by strategic social media efforts that expanded our reach to an average of 1,056 people per week and grew our follower base by 459.

New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Supporting the Town Care Cafe to support our unhoused
community, in partnership with Cortt Dunlap of Awaken
nCafe.

Expand our merchant outreach efforts by hosting at least three educational programming meet-ups.

Website refresh to include a new education/resources
section to provide another and more robust method of
communicating our services to our stakeholders.

Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF DOA_2024_BudgetWorksheet_Annual… .pdf
8 Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
We carried forward $69,000.00 from 2024 into 2025 - a combination of expense category underspend and reserve funds. Those carry-forward dollars were plugged into the 2024 operating budget as a reserve and distributed according to our prescribed percentage allocations into Clean and Safe Enhancements and Marketing and Administrative Enhancement budget line items.

Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF DOA_2025_Budget_AnnualReport.pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
2500038
Additional service contracts
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?

3.2 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
2740982.34
Business Support
Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

The 3.2% annual assessment increase was discussed and approved at the March 19, 2025, DOA board meeting. Prior to that meeting, a postcard was mailed to all affected stakeholders alerting them to the discussion of said increase on March 19 and directing them to a letter on our website detailing the justification. The postcard was mailed out on February 23, 2025, in both English and Cantonese.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
9 Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Mike
Guerra
Property
Owner/R
ep
Lincoln
Universit
y
President
Current
Jamie
Flaherty-
Evans
Business
Owner/R
ep
Chromat
a
VP
Current
Carmen
Benjamin
Property
Owner/R
ep
CIty
Center
Secretary
Current
Courtney
Belanger
Property
Owner/R
ep
Shorenst
ein
Treasurer
Current
Kurtis
Hanson
Property
Owner/R
ep
Oakland
Marriott
Director
Past
Greg
Pasquali
Property
Owner/R
ep
Carmel
Partners
Director
Current
William
Goodma
n
Property
Owner/R
ep
Strada
Investme
nt Group
Director
Past
Adam
Chall
Property
Owner/R
ep
TMG
Director
Current
Durell
Coleman
Business
Owner/R
ep
Sobre
Mesa
Director
Current
Matt
Klimerma
n
Property
Owner/R
ep
Tidewate
r
Investme
nt
Director
Current
Tamire
Twilie
Property
Owner/R
ep
STG
Director
Current
Cortt
Dunlap
Business
Owner/R
ep
Awaken
Cafe
Director
Current
Anthony
Severo
Property
Owner/R
ep
1528
Webster
Director
Current
Business Support Outputs & Operations
10 BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

Accounting Expenses 5,000.00 € 8,717.30
Annual Stakeholder Event 0.00 € 0.00
Computer Service & Support 1,500.00 € 1,285.91
Consulting and Legal Expenses 500.00 € 1,896.70
2024 DOA Operating Budget - Budget v. Actuals
2024 2024
Budget YTD Actuals% by category
Digital Media Coordinator and Support 52,599.00 € 48,096.02 Memberships, Fees & Permits 3,000.00 € 1,751.29
Insurance
Directors & Officers 600.00 € 600.00
General Liability 3,193.00 € 3,981.00
Marketing and Communications 35,000.00 € 50,474.49
Misc. 5,100.00 € 4,378.82
Office furniture & equipment 6,500.00 € 4,361.09
Postage, shipping, delivery 1,000.00 € 1,825.35
Printing & copying 3,100.00 € 2,014.30
Public Space Management 70,000.00 € 56,879.37
Rent 72,500.00 € 52,301.57
Staff Personnel 275,307.00 € 273,909.72
Supplies 2,500.00 € 6,724.65
Telephone & Internet 3,250.00 € 3,501.86
Staff and Board Development 10,000.00 € 7,329.90
Total Marketing and Economic
Enhancements
$555,899.00 €$530,029.34 € 22%
Total Expenses $2,419,064.40 €$2,350,961.36 €
2025 DOA Operating Budget - Board Approved
2025
Proposed Budget% by category
IncomeAssessment Revenue 100%2,655,990.69 €
Assessment Revenue (98% collection)2,602,871.00 €(Reserve) -71,493.10 € 3%Prior Year Carry Forward69,014.10 € Total Assessment Revenue$2,600,392.00 €Total Income $2,600,392.00 €Expenses Clean and Safe Enhancements Clean and Safe 1,650,264.00 € Misc. 3,500.00 € Program Coordinator77,689.00 €
Program Director 95,868.00 €
PROW Maintenance192,397.00 €
Total Clean and Safe Enhancements$2,019,718.00 € 75%
Marketing and Economic Enhance.Accounting Expenses31,000.00 € Annual Stakeholder Event0.00 €Computer Service & Support1,500.00 €Consulting and Legal Expenses5,000.00 € Digital Media Coordinator and Support 61,000.00 €
Memberships, Fees & Permits2,000.00 €Insurance Directors & Officers700.00 € General Liability5,517.00 €Marketing and Communications40,000.00 € Misc. 5,100.00 €Office furniture & equipment8,000.00 €
Postage, shipping, delivery2,500.00 €Printing & copying 2,000.00 €Public Space Management 29,000.00 € Rent 77,892.00 €
Staff Personnel 291,965.00 €
Supplies 3,000.00 €
Telephone & Internet 4,500.00 €
Staff and Board Development10,000.00 €Total Marketing and Economic Enhancements $580,674.00 € 22% Total Expenses $2,600,392.00 €
Thursday, April 3, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Lake Merritt Uptown District Association
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Tori Decker
Email [email protected]
Phone Number (510) 213-1530
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
3 Cleaning Ambassadors/workers

5.4 Public Safety Officers/Security
Ambassadors
0 Hospitality/Business Outreach
Ambassadors

5.4 Other Seasonal/Part-time staff
0 Volunteers (not counting your board
members)
0 Notes about staffing numbers
Our ambassador program is cleaning and hospitality-focused; all staff members serve in both capacities. 1 They clean during the first half of each shift and then return their mega-brutes to base and head back out to work to make business contacts and engage more with the public. I have divided the hours between cleaning and hospitality accordingly.
*In 2024, with non-assessment dollars raised from the biggest employers in downtown Oakland, deploy security-only focused personnel with tremendous impact. The term of this agreement is one year with a current end date of September 2025.

How many parcels in your BID? 459
How many businesses in your BID? 380
Approximately how many residents in
your BID?
2500
Approximately how many occupied
storefronts in your district?
380
Approximately how many vacant
storefronts in your district?
81 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)

CROP, CEO
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - public property
Graffiti removal - private property
Gum, sticker and Flyer Removal
Street furniture and trashcan maintenance and
sanitization
Landscaping services and plant watering
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
5956
Number of bags of trash collected
0 Pounds of trash collected (if you measure
trash in pounds not bags)
318834
Number of Incidents of illegal dumping
removed
9021
Number of 311 requests made
127
Number of hours of pressure washing
40 Number of stickers/posters removed
5501
Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
[email protected],
[email protected]
Number of days per week cleaning
services are provided (1-7 days/wk)
7 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
220
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
No
What types of work are done by your
safety staff? Installing security cameras
Monitoring security cameras
Street patrol/ambassadors Coordination with OPD
Hotline for visitors, merchants, residents to call to
request immediate assistance
Walking safety escorts
3 Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
1000
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
9391
Number of merchant checks
82923
Number of 911 calls made by the BID
7 Number of non-emergency calls made by
the BID
0 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
147
Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
45 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
47 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
06:30 AM
11:00 PM
Tuesday
06:30 AM
11:00 PM
Wednesday
06:30 AM
11:00 PM
Thursday
06:30 AM
11:00 PM
Friday
06:30 AM
11:00 PM
Saturday
06:30 AM
11:00 PM
Sunday
06:30 AM
11:00 PM
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
30 4
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install/maintain planters and/or hanging baskets
Install / mantain banners on street/light poles
Install/maintain Big Belly trashcans
Install/maintain public plazas
Install/maintain public art pieces
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
25 Number of tree wells maintained
0 Number of banners on street/light poles
installed/maintained
60 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
0 Number of Big Belly trashcans Installed and
maintained
5 Number of public plazas
installed/maintained
2 Number of public art pieces
installed/maintained
15 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) 5 Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
Social media posts (non-promoted) Direct mailings
Flyers & posters Email newsletters
Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
Maintain Event calendar on BID website
Input (non-BID) events in District onto BID/Visit Oakland event calendar
Produce District Guides/maps (including digital or
printed)
What types of social media platforms
does your BID actively use? Facebook Instagram YouTube TikTok For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
2279
86 37851
2366
Facebook
12206
237
776800
35249
Instagram
5056
152
282200
3800
Twitter
0 0
0 0
Tiktok
246
0 73000
1862
WhatsApp
0 0
0 0
YouTube
113
31 92540
6900
What is the average email open rate in
2024 as a percentage?
42 6
Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
32 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
2 Amount ($$) of Event sponsorship provided
in 2024
6000.00
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
200
Streetscape/Beautification Outputs & Operations
Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
In-person Merchant outreach & contacts
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
139
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
0 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
0 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
Our new Dispatch Center, staffed with a team of three,
ensures seamless communication between the frontline
team and central operations. This tech-forward approach has improved response times and enabled better resource coordination.
7 Accomplishment/New activity description
CBD staff worked with the small businesses on 15th Street between Broadway and Franklin launch their Second
Saturdays street party under the title of The Central Artery District. In their inaugural year, the Central Artery District hosted 5 events from May to September. We funded and
connected their team with the Special Permits office to help ensure safe and successful events.They hosted 5
events in the 2024 season
We have partnered with Vibemap, which is an innovative
app that enhances how people discover meaningful places, events, and experiences tailored to their interests, enriching community engagement and sense of belonging. The
premise of this partnership is to enhance the Oakland
Central and district websites to be a more dynamic and
comprehensive business directory that connects the
community with local happenings.

New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Expand our merchant outreach efforts by hosting at least three educational programming meet-ups.

Website refresh to include a new education/resources
section to provide another and more robust method of
communicating our services to our stakeholders.

Our collaboraCollaborating with and supporting the new
Northlake Enhanced Service District, which is emerging as an exciting area of growth for 2025.

Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF LMUDA_2024_Budget vs. Actuals_An… .pdf
Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
We carried forward $70,000.00 from 2024 into 2025 - a combination of expense category underspend and reserve funds. Those carry-forward dollars were plugged into the 2024 operating budget as a reserve and distributed according to our prescribed percentage allocations into Clean and Safe Enhancements and Marketing and Administrative Enhancement budget line items.

Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF LMUDA_2025_Budget_AnnualReport.pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
1500000
Additional Service Contracts
8 Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
Yes
What is the proposed assessment
increase for Fiscal Year 2025/2026?
5 What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
2310689
Business Support
Please provide the date of the board meeting when this assessment was approved, and describe how this decision was communicated to the BID members:

The 5% annual assessment increase was discussed and approved at the March 19, 2025, LMCBD board meeting. Prior to that meeting, a postcard was mailed to all affected stakeholders alerting them to the discussion of said increase on March 19 and directing them to a letter on our website detailing the justification. The postcard was mailed out on February 23, 2025.

Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Sara de
la Riva
Property
Owner/R
ep
Rubicon
Point
Partners
President
Current
Kim
Bardakia
n
Business
Owner/R
ep
Town
Love
VP
Current
Ruth
Simon
Condo
Owner/R
ep
Resident
Director
Current
Nicole
Price
Property
Owner/R
ep
Starwood
Capital
Secretary
Current
Deborah
Boyer
Communi
ty
Member/
Rep
At Large
Director
Current
9 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Don
Rogers
Property
Owner/R
ep
CIM
Group
Director
Current
Seung-
Yen Hong
Property
Owner/R
ep
BART
Director
Current
Gregor
Thibodea
ux
Property
Owner/R
ep
Cathedral
of Christ
the Light
Director
Current
Ramsey
Wright
Communi
ty
Member/
Rep
Kidder
Mathews
Director
Past
Tederal
Glover
Property
Owner/R
ep
Kaiser
Director
Current
Denise
Pinkston
Property
Owner/R
ep
TMG
Director
Current
Lucas
Heller
Property
Owner/R
ep
HP
Investors
Director
Past
Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

Accounting Expenses 4,600.00 7,062.77
Annual Stakeholder Event 3,500.00 0.00
Computer Service & Support 500.00 431.11
2024 LMUDA Operating Budget _Budget v. Actual
LMUDA 2024 2024
Budget YTD Actuals % by
Category
Consulting & Legal Expenses 500.00 2,398.54
Digital Media Coordinator and
Support
52,999.00 48,096.02
Memberships, Fees & Permits 2,000.00 131.60
Insurance
Directors & Officers 600.00 600.00
General Liability 5,408.00 5,046.00
Marketing and Communications30,000.00 53,246.91
Misc 5,000.00 8,818.49
Office furniture & equipment 5,000.00 3,799.79
Postage, shipping, delivery 500.00 860.44
Printing & copying 2,750.00 2,031.19
Public Space Programming 50,000.00 29,525.59
Rent 72,500.00 66,961.27
Staff and Board Development 7,500.00 10,305.56
Staff Personnel 270,868.00 265,827.32
Supplies 3,000.00 1,934.11
Telephone & Telecommunications 3,500.00 4,502.32
Total Marketing and Economic
Enhancements
$520,725.00 € $ 511,579.03 € 30%
Total Expenses $1,941,029.00 € $1,885,046.71 €
2025 LMUDA Operating Budget - Board Approved
LMUDA 2025
Proposed Budget% by Category
IncomeAssessment Revenue 100%2,200,657.00 €
Assessment Revenue (96% collection) 2,112,630.00 €
(Reserve) -54,812.18 € 2% Prior Year Carry Forward70,323.18 € Total Assessment Revenue$2,128,141.00 €Total Income $2,128,141.00 € Expenses Clean and Safe Enhancements Clean and Safe1,244,936.00 Misc. 2,000.00 Outreach Coordinator0.00
Program Coordinator58,607.00
Program Director72,321.00
PROW Maintenance157,926.00
Total Clean and Safe Enhancements$1,535,790.00 € 68%
Marketing and Economic Enhance. Accounting Expenses18,000.00 Annual Stakeholder Event3,500.00 Computer Service & Support750.00 Consulting & Legal Expenses5,000.00 Digital Media Coordinator and Support 65,000.00
Memberships, Fees & Permits2,000.00 Insurance Directors & Officers700.00 General Liability6,165.00 Marketing and Communications45,000.00 Misc 5,000.00 Office furniture & equipment10,000.00 Postage, shipping, delivery1,000.00 Printing & copying2,750.00 Public Space Programming45,000.00 Rent 77,892.00 Staff and Board Development10,000.00Staff Personnel 287,594.00 Supplies 3,000.00
Telephone & Telecommunications4,000.00
Total Marketing and Economic Enhancements $592,351.00 € 30% Total Expenses $2,128,141.00 €
Tuesday, March 25, 2025
BID Annual Report 2024
The Business Development Division of the City of Oakland’s Economic and Workforce Development Department requests that your Business Improvement District (BID) submit an Annual Report detailing completed activities for the previous calendar year (CY24: January 1, 2024 – December 31, 2024) and planned activities for the current calendar year (CY25). This report will summarize your BID’s programs and impacts for CY24, ensure transparency regarding funding sources and expenditures, provide updates on your Board and management team, and contribute to aggregated data on BID activities and impacts across Oakland. Your submission, including details on past accomplishments and future plans, will help the City evaluate and support the collective efforts of Oakland’s BIDs.

BID Name Oakland Chinatown Improvement Council
Contact Person and Information regarding Annual Reporting This will not be shared publicly, but rather needed for City of Oakland staff, in case of follow up questions or incomplete submissions
Name of person filling out the Annual
Report
Junfeng Wu
Email [email protected]
Phone Number (510) 833-1467
General Information & District Composition
Are you a Property-based BID or
Business-based BID? Property Based BID
Number of Full Time Equivalent (FTE) paid staff members employed by your BID? (Including in- house and contracted) Please do not double-count staff members in multiple of the following categories.

Number of FTE
General/Admin Staff
3 Cleaning Ambassadors/workers
5 Public Safety Officers/Security
Ambassadors
0 Hospitality/Business Outreach
Ambassadors
0 Other Seasonal/Part-time staff
1 Volunteers (not counting your board
members)
200
Notes about staffing numbers
For the reporting year of 2024, our staffing structure did shift. We had 3 full-time staff and 1 part-time 1 staff member on our core team. While we previously included cleaning ambassadors in our total count, it’s important to note that these 5 full-time ambassadors are employed by our vendor, District Work, and therefore are not counted as part of our direct staff.

In response to a series of nighttime retail burglaries in 2023, OCIC hired a private security company, Defense Logistic Specialist Corp, to provide overnight coverage from 11:00 PM to 6:00 AM. This service continued for several months leading up to the Lunar New Year Parade. Concurrently, OCIC maintained a strong community presence through regular patrols conducted by our Board of Directors and local volunteers. District Work ambassadors also provided buddy escort services after community events, with hours logged accordingly and reflected in the report.

How many parcels in your BID? 1116
How many businesses in your BID? 348
Approximately how many residents in
your BID?
2281
Approximately how many occupied
storefronts in your district?
348
Approximately how many vacant
storefronts in your district?
35 Does your BID provide any
supplemental cleaning services? (If
you are unsure which services qualify
as supplemental cleaning, check "yes"
to view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your cleaning staff? (either
in-house or with a partner
organization)
Our vendor is the partner organization, District Works
Cleaning
What types of work are done by your
cleaning staff? Sidewalk sweeping and clearing gutters
Power Washing Graffiti removal - private property
Street furniture and trashcan maintenance and
sanitization
Event-related Waste/recycling/compost
sorting/collection
Illegal dumping removal
2 Yearly Cleaning outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number per year
Number of incidents of graffiti removed
8144
Number of bags of trash collected
9762
Pounds of trash collected (if you measure
trash in pounds not bags)
244050
Number of Incidents of illegal dumping
removed
741
Number of 311 requests made
471
Number of hours of pressure washing
761
Number of stickers/posters removed
0 Which usernames, emails do you
make 311 requests from? (please
specify as many as you can)
N/A
Number of days per week cleaning
services are provided (1-7 days/wk)
7 Cleaning Outputs & Operations
Number of hours per week of cleaning
services provided? (e.g. 40 hours, 120
hours, etc)
200
Does your BID provide any
supplemental safety services? (If you
are unsure which services qualify as
supplemental safety, check "yes" to
view the list.)
Yes
Is there a workforce development
component to the hiring and/or
training of your safety staff? (either in-
house or with a partner organization)
Vendor is our partner organization, District Works
What types of work are done by your
safety staff? Coordination with OPD
Hotline for visitors, merchants, residents to call to
request immediate assistance
Walking safety escorts
3 Yearly Safety outputs for Calendar Year 2024 by your BID: (total per year, NOT per week or month)
Number
Number of annual non-patrol hours
dedicated by BID administrative staff and
safety ambassadors/patrol to public safety
program in 2024
1825
Number of annual patrol hours dedicated
by public safety officers/ safety
ambassadors hired by the BID to public
safety program in 2024
0 Number of merchant checks
2780
Number of 911 calls made by the BID
0 Number of non-emergency calls made by
the BID
0 Number of security cameras installed by or
in coordination with the BID as of Dec. 31,
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies in
2024
0 Number of incidents for which camera
footage was provided to
OPD/merchants/insurance companies prior
to January 1, 2024 (if known)
0 Do you provide Safety patrol services
throughout the year or just during the
holidays/as needed?
Throughout the year
Safety Services
Regular schedule for Safety Patrol
services Day of the Week Start Time End Time
Monday
10:00 AM
03:00 PM
Tuesday
10:00 AM
03:00 PM
Wednesday
10:00 AM
03:00 PM
Thursday
10:00 AM
03:00 PM
Friday
10:00 AM
03:00 PM
Saturday
10:00 AM
03:00 PM
Sunday
10:00 AM
03:00 PM
Estimated number of security cameras
to be installed by or in coordination
with the BID in the District in 2025
0 4
Does your BID provide any
supplemental
streetscape/beautification services?
(If you are unsure which services
qualify as supplemental
streetscape/beautification, check "yes"
to view the list.)
Yes
What types of
streetscape/beautification work are
done by your BID? (including
contracted and in house work)
Install pedestrian-oriented lighting (including stand-alone light poles and lights on private buildings that illuminate the public right of way)
Safety Outputs & Operations
Streetscape/Beautification outputs for Calendar Year 2024 by your BID:

Number
Number of planters and/or hanging baskets
installed and maintained
0 Number of tree wells maintained
0 Number of banners on street/light poles
installed/maintained
0 Number of pedestrian-oriented lighting
elements (including stand-alone light poles
and lights on private buildings that
illuminate the public right of way) installed
300
Number of Big Belly trashcans Installed and
maintained
0 Number of public plazas
installed/maintained
0 Number of public art pieces
installed/maintained
0 Does your BID provide any
supplemental Marketing, Events and
Communications services?(If you are
unsure which services qualify as
supplemental marketing, events and
communications services, check "yes"
to view the list.)
Yes
What types of marketing and
communications work are done by
your BID? (including contracted and in
house work)
Print news advertising (e.g. EBX, East Bay times, etc.) Digital advertising (e.g. Oaklandside, Google, etc.)
Social media advertising (e.g. promoted posts and/or
Facebook, Instagram ad campaigns, partnering with
influencers, etc.)
5 Social media posts (non-promoted) Direct mailings
Flyers & posters Email newsletters
Publish press releases
What types of Events and District
Promotions work are done by your
BID? (including contracted and in
house work)
Produce BID events
Sponsor/in-kind support to events produced by
businesses and non-BID entities in the District
What types of social media platforms
does your BID actively use? Facebook Instagram WeChat
For each of the following platforms you actively use, how many subscribers/followers do you have?
Number of
subscribers/follower
s as of Dec 31, 2024
Number of
posts/emails sent in
2024
Total Reach/opens
in 2024
Total
engagement/clicks
in 2024
Email Distribution
List
1584
5 2900
280
Facebook
319
53 58100
707
Instagram
3200
175
95400
7700
Twitter
0 0
0 0
Tiktok
0 0
0 0
WhatsApp
0 0
0 0
YouTube
0 0
0 0
What is the average email open rate in
2024 as a percentage?
62 Events and District Promotions outputs for Calendar Year 2024 by your BID:

Number
Number of events produced by the BID
2 Number of non-BID events in the District
sponsored by BID or in-kind support
provided by BID
23 Amount ($$) of Event sponsorship provided
in 2024
26135
Number of attendees to events produced
by or sponsored/supported by the BID (best
estimate):
25000
Streetscape/Beautification Outputs & Operations
6 Does your BID provide any
supplemental Business Support
services? (If you are unsure which
services qualify as supplemental
Business Support services, check "yes"
to view the list.)
Yes
What kinds of initiatives did your BID
implement to support existing
businesses in your district
Information Sessions on federal/state/city regulations or programs
Social Events (e.g. networking events, meet & greets,
sector meet-ups)
In-person Merchant outreach & contacts
Business Support outputs for Calendar Year 2024 by your BID:

Number
Number of merchant contacts
300
Number of business support events
coordinated by or supported by the BID for
your businesses in 2024
25 Annual total number of your business
attendees at business support events
coordinated by or supported by the BID
50 Top Accomplishments or New
programs/activities accomplished in
2024 (List at least three, and up to ten)
Accomplishment/New activity description
OCIC also hosted and co-hosted several high-impact
community events in 2024 to foster engagement and
celebrate Chinatown’s vibrant culture. We kicked off the year with our flagship Lunar New Year Parade & Festival, a joyful and inclusive celebration of Chinese heritage and community spirit. The parade brought together over 12,000 attendees and featured more than 30 parade participants, including traditional lion and dragon dance troupes, youth- led musical and dance acts, and a variety of Asian cultural organizations. San Leandro Hyundai served as the title
sponsor for the event. We partnered with over a dozen
cultural groups to provide live entertainment, highlighting Asian artists and performers of all ages. The event created a dynamic and welcoming space that honored tradition
while celebrating the diversity of our community.
7 Accomplishment/New activity description
Later in the year, we hosted the Night Market: Dumpling Olympics, a themed food festival that celebrated the
culinary diversity of our neighborhood. Local businesses— including Lounge Chinatown and Earth Grown—offered
regional dumpling creations, and visitors were invited to sample and vote for their favorites. The event attracted over 14,000 attendees, with more than 900 arriving via
BART from across the Bay Area. Most vendors sold out
before the event concluded, and post-event surveys
showed merchants experienced an average 200% increase
in sales.Local businesses—including Lounge Chinatown
and Earth Grown—offered a variety of Taiwan Street food and healthy fruit juice beverages, and local Chef Williams from Shunde Taste offered regional dumpling creations
Partnership with District Works The Oakland Chinatown
Improvement Council (OCIC) partners with District Works to support neighborhood maintenance and public safety.

Through this collaboration, District Works provides clean- up services, safety escorts, and on-the-ground support that helps ensure Chinatown remains a safe, welcoming, and
vibrant community for residents, businesses, and visitors alike.

We also co-hosted the Oakland Chinatown Basketball Asia Cup Tournament in tandem with our Summer Night Market.

The event transformed Chinatown into a lively arena where youth and adult teams from across the region competed in a spirited basketball showcase. Approximately 40 players participated, drawing an estimated 500 spectators. The
tournament helped attract a younger audience to
Chinatown and bridged generations through the shared
excitement of sports, food, and cultural pride.

New programs/activities planned for
2025 calendar year that the BID didn't
do in 2024 (List at least three, and up
to ten)
New program/activity description
Oakland Chinatown Retail Activation Initiative
Chinatown Public Performance Program
Oakland Chinatown AI Innovation Summit
Oakland Chinatown Beautification Program
Oakland Chinatown Cultural Lighting Enhancement Project Oakland Chinatown Long-Term Development Strategy
Oakland Chinatown Visibility and Engagement Campaign
Upload your BID's 2024 line-item
detailed budget versus actuals
document here:

PDF 2024 12 BudgetvsActualsFY_2024-FY….pdf
8 Please provide the Surplus or Deficit amount from the previous calendar year of 2024 that was carried over into 2025. If there is a surplus, please describe your plans for how it will be spent (e.g. Operational reserves, etc)
The surplus amount carried over from 2024 into 2025 is $233,646.56. These funds will be reinvested into our programming to enhance community engagement, cultural preservation, and economic development.

Upload your BID's 2025 line-item
detailed budget document here, as
approved by your BID's Board of
Directors:

PDF 2025 Final Budget.xlsx.pdf
For the 2025 Calendar Year, please
provide the estimated amounts and
sources of any contributions to be
made from sources other than BID
assessments to be levied. Eg.
donations, grant funding, etc.

Estimated Amount ($) Source of Contribution
50000
Corporate Sponsorship, City of
Oakland Grants, Individual
Donation
Events and District Promotions Outputs & Operations
Will the BID be requesting an annual
assessment rate increase for the
upcoming fiscal year of 2025/2026?
No
What is the projected total
assessment amount to be billed in this
upcoming fiscal year of 2025/2026?
1443100
Business Support
Will the BID be proposing changes to
the boundaries of the district, the
basis and method of levying the
assessment, and/or any changes in
the classification of businesses for
this upcoming fiscal year of
2025/2026?
No changes proposed
Board of Directors Roster 2024/2025
(list all directors that served anytime
during 2024 or 2025 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Stewart
Chen
Property
Owner/R
ep
Careplus
Chiroprac
tic Health
President
Current
Ann Fok
Property
Owner/R
ep
Pacific
Sales &
Manage
ment
Director
Current
Anderson
Gin
Property
Owner/R
ep
Director
Current
9 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Hal Gin
Property
Owner/R
ep
VP
Current
Josephin
e Hui
Property
Owner/R
ep
Oakland
Asian
Cultural
Center,
Toishan
Benevole
nt
Associati
on
Director
Current
Joe Ma
Property
Owner/R
ep
Toishan
Benevole
nt
Associati
on
VP
Current
Michael
Yim
Property
Owner/R
ep
Secretary
Current
Tim Chan
Property
Owner/R
ep
BART
Director
Current
Bruce
Ruan
Property
Owner/R
ep
Alameda
Sheriff's
Dept. &
Toishan
Associati
on
Director
Current
Dong Suh
Property
Owner/R
ep
Asian
Health
Services
Treasurer
Current
Douglas
Wong
Property
Owner/R
ep
Chinese
American
Citizens
Alliance
Director
Current
Inger Li
Property
Owner/R
ep
Bank of
the Orient
Director
Current
Ener Chiu
Property
Owner/R
ep
East Bay
Asian
Local
Develop
ment
Corporati
on
VP
Current
10 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Howard
Lee
Property
Owner/R
ep
Director
Current
Alfred
Lee
Property
Owner/R
ep
Oakland
Chinatow
n
Chamber
of
Commer
ce
Director
Current
Sandra
Ue
Communi
ty
Member/
Rep
Oakland
Asian
Communi
ty Center
Director
Current
Jabari
Jourdan
Ali
Communi
ty
Member/
Rep
Director
Current
Sky Liang
Communi
ty
Member/
Rep
Asian
Pacific
Environm
ental
Network
Director
Current
Warren
Chu
Communi
ty
Member/
Rep
Oakland
Chinatow
n
Chamber
of
Commer
ce
Director
Current
Joshua
Simon
Communi
ty
Member/
Rep
East Bay
Asian
Local
Develop
ment
Corporati
on
Director
Current
Kenneth
Tang
Communi
ty
Member/
Rep
Asian
Pacific
Environm
ental
Network
Director
Current
11 Name Affiliation
Type
Name of
Affiliated
Business/
Org
Title Status
Lisa Liu
Communi
ty
Member/
Rep
Mental
Health
Associati
on for
Chinese
Communi
ties
Director
Current
Linds
Young
Communi
ty
Member/
Rep
Oakland
Museum
of
California
Director
Current
Eileen
Peng
Property
Owner/R
ep
Mental
Health
Associati
on for
Chinese
Communi
ties
Director
Past
Carol
Liao
Property
Owner/R
ep
Director
Past
Business Support Outputs & Operations
BID 2024 Accomplishments & Plans for 2025
Please list out the BID's top accomplishments from 2024, as well as note-worthy new projects, services and plans for 2025. This is your chance to brag about your BID's impact! List at least three, and up to ten for each year.

BID Financials
2024 Budget versus Actuals
Provide a line-item detailed budget versus actuals document of your BID expenses and revenues from the 2024 (already completed) calendar year, organized into the expense/revenue categories and percentages that were in approved in your management plan.
2025 Budget
Provide a line-item detailed budget of projected expenses and revenues for the current calendar year, organized into the expense/revenue categories and percentages that were in approved in your management plan. The budget you provide should be approved by your Board of Directors upon time of submission. If not, please note the budget as draft and alert City staff to determine next steps. 12 Oakland Chinatown Improvement Council
Budget vs. Actuals: FY_2024 - FY24 P&L
January - December 2024
Accrual Basis Thursday, June 26, 2025 07:12 PM GMT-03:00 1/3 TOTAL
ACTUAL BUDGET % OF BUDGET
Income
420000 Investments
420100 Interest-Savings, Short-term CD 12,961.26
Total 420000 Investments 12,961.26
450000 Assessment Income 1,171,586.57 0.00
451000 Administration 197,891.93
452000 Civil Sidewalk 862,561.05
453000 Identity & Placemaking 134,688.77
Total 450000 Assessment Income 1,171,586.57 1,195,141.75 98.03 % 480000 Nonassessment Income 8,341.29
480100 Bank of Orient 5,000.00 5,000.00 100.00 %
480200 California Waste Solutions 5,000.00 5,000.00 100.00 % 480300 City of Oakland Grant 22,000.01 22,000.00 100.00 % 480400 Contributions - Fundrasing 700.00
480500 Corporate Contributions 575.00
480600 Door Dash Grants 5,000.00 5,000.00 100.00 %
480800 MHACC 3,000.00 3,000.00 100.00 %
480900 Sutter Health 10,000.00 10,000.00 100.00 %
Total 480000 Nonassessment Income 59,616.30 50,000.00 119.23 % 490000 Services 0.00
500000 In-kind donations 7,000.00
Total Income $1,251,164.13 $1,245,141.75 100.48 %
GROSS PROFIT $1,251,164.13 $1,245,141.75 100.48 %
Expenses
630000 Operations
630100 Books, Subscriptions, Reference 250.00
630400 Supplies 861.03
Total 630000 Operations 1,111.03
650000 Payroll Expenses 180.36
670000 Administration
670100 Accounting Fees 16,258.00 15,000.00 108.39 %
670200 Admin. Contingency 1,915.89 11,016.36 17.39 %
670300 Annual tax return 2,054.85 2,000.04 102.74 %
670500 Bank Charges 123.64 200.04 61.81 %
670600 Board meeting 8,796.66 6,300.00 139.63 %
670700 Board Retreat 7,199.72 3,333.36 215.99 %
670710 Board Election 2,146.76
671000 Depr and Amort - Allowable 82.62 2,000.04 4.13 % 671100 Donation 900.00
671200 Insurance - Liability, D and O 14,811.00 6,000.00 246.85 % 671500 Leadership Acccelerator Program 4,301.28
671600 Legal Fees 1,404.00 6,243.84 22.49 %
Oakland Chinatown Improvement Council
Budget vs. Actuals: FY_2024 - FY24 P&L
January - December 2024
Accrual Basis Thursday, June 26, 2025 07:12 PM GMT-03:00 2/3 TOTAL
ACTUAL BUDGET % OF BUDGET
671700 License and Fee 716.92 300.00 238.97 %
671900 Miscellaneous 474.07
672000 Office Equipment 404.74 1,500.00 26.98 %
672100 Office Expenses 863.66 1,000.00 86.37 %
672200 Office Rent 37,785.60 36,000.00 104.96 %
672400 Postage, Mailing Service 999.96
672500 Printing and Copying 1,093.61 1,500.00 72.91 %
672800 Staff and Directors development 14,756.25 10,000.00 147.56 % 672900 Staff Costs 71,874.92 76,898.52 93.47 %
673000 Telecom expense 4,321.64 7,500.00 57.62 %
673100 Translation fees 242.50
673200 Utilities 5,887.70 12,300.00 47.87 %
673300 Election 997.78
673400 Other Expense 1,194.93
Total 670000 Administration 200,608.74 200,092.16 100.26 % 680000 Civil Sidewalks
680100 Board Retreat 3,190.22 3,333.36 95.71 %
680200 Civil Sidewalk Contingency 8,925.00 40,917.93 21.81 % 680300 CLean & Safe Ambassador Service 458,333.04
680310 District Works 423,174.10
680320 DLSC 28,169.52 21,390.00 131.69 %
680330 Family Bridges 123,125.00 40,625.04 303.08 %
Total 680300 CLean & Safe Ambassador Service 574,468.62 520,348.08 110.40 % 680400 Committee Meetings 5,257.12 3,000.00 175.24 %
680500 Miscellaneous 1,180.00
680600 Powerwashing 34,887.68 66,000.00 52.86 %
680800 Public Right of Way(PROW) 19,354.20 51,643.44 37.48 % 680900 Software CRM - Ambassadors/PBID 5,029.00 9,999.96 50.29 % 681000 Staff Costs 169,407.92 167,318.04 101.25 %
Total 680000 Civil Sidewalks 821,699.76 862,560.81 95.26 % 690000 Community Service 2,500.00
700000 Identity & Placemaking
700600 Board Retreat 2,349.01 3,333.36 70.47 %
701100 District Identity Contingency 2,550.00 11,016.36 23.15 % 701300 Fundraising 250.00
701500 Lincoln Summer Festival 8,507.71 9,999.96 85.08 % 701700 Lunar New Year Parade_Year 50,344.00 1,897.93 2,652.57 % 701900 MISC DIP Projects 8,719.09 9,000.00 96.88 %
702500 Oakland Chinatown Night Market 50,369.43 9,000.00 559.66 % 703300 Staff Costs 111,877.15 125,174.28 89.38 %
Community Events
700100 2024 Wa Sung Directory 261.25 420.00 62.20 %
700300 Alameda County Support 891.84
Oakland Chinatown Improvement Council
Budget vs. Actuals: FY_2024 - FY24 P&L
January - December 2024
Accrual Basis Thursday, June 26, 2025 07:12 PM GMT-03:00 3/3 TOTAL
ACTUAL BUDGET % OF BUDGET
700400 API Peace Officer 800.04
700500 AYSC Scholarship 650.00 999.96 65.00 %
700800 Christmas Toy Drive 497.65 999.96 49.77 %
701600 Lions Club - Health Fair 2,500.00 2,499.96 100.00 % 701800 Mayor Community / Wa Sung 999.96
702000 Misc. Community Events 4,220.46 675.24 625.03 %
702010 AHS 4,000.00
702020 MHACC 500.00
702200 OACC GALA 1,500.00 1,050.00 142.86 %
702300 OACC Street Fest. Lunch for Dir 129.96
702400 OACC's Anniversary Dinner 999.96
702600 OAPOA - Annual Holiday Party 600.00
702700 OCCC Street Fests 3,247.50 1,200.00 270.63 %
702800 OPD Appreciation 250.00 999.96 25.00 %
703200 Specialty Responsible Network 2,000.04
Total Community Events 17,626.86 15,266.88 115.46 %
Total 700000 Identity & Placemaking 252,593.25 184,688.77 136.77 % Total Expenses $1,278,693.14 $1,247,341.74 102.51 %
NET OPERATING INCOME $ -27,529.01 $ -2,199.99 1,251.32 % NET INCOME $ -27,529.01 $ -2,199.99 1,251.32 %
2025 Budget.xlsx Overall
Baseline Surplus BaselineBaseline + SurplusBaseline Baseline Management Plan% 2022 2022 2023 2023 2024 2025
Civil Sidewalk $809,000.0065.99%$792,000.00$165,228.15$791,999.85$957,228.00$862,561.05$881,232.58 District Identity $171,000.0013.95%$168,000.00$35,048.40$168,000.60$203,049.00$184,688.77$201,160.52 Administration $184,000.0015.01%$240,000.00$50,069.14$239,999.86$290,069.00$197,891.93$209,523.91 Contigency/Delinquent$61,982.00 5.06% $0.00 $0.00 $0.00 $0.00 $0.00 $82,462.79 Total $1,225,982.00100.00%$1,200,000.00$250,345.68$1,200,000.32$1,160,277.00 [1]$1,245,141.75$1,374,379.80 $1,374,379.80
Assessment
2022 $1,123,400.35
2023 $1,185,849.295.56%
2024 $1,171,586.57-1.20%
Projected 2025 $1,291,917.0110.27%
2023 2024 2025
% % %
Civil Sidewalk 65.99% 65.99% 65.64%
District Identity 15.01% 15.01% 15.05%
Administration 13.95% 13.95% 13.31%
Contigency/Delinquent5.06% 5.06% 6%
Total 100.00% 100.00%100.00%
2025 Budget.xlsx 2025 Budget
AdministrationBudget (2024)Budget ( 2025 ) Comments
Income $1,374,379.80
670000 Administration 670100 Accounting Fees$15,000.00$15,000.00 670200 Admin. Contingency$11,016.37$2,000.00 Estimated roll over from 2024 - $6900 670300 Annual tax return$2,000.00$25,000.00 CPA Review Report - City of Oakland 670500 Bank Charges$200.00$150.00
670600 Board meeting$6,300.00$9,000.00
670700 Board Retreat$3,333.33$6,800.00 Strategic Planning Retreat 670710 Board Election$0.00$1,500.00
671200 Insurance - Liability, D and O$6,000.00$4,500.00 671600 Legal Fees$6,243.78$1,000.00
671700 License and Fee$300.00$500.00
672000 Office Equipment$1,500.00$2,000.00 Table Top Translation Booths / Meeting & Misc Office Equipment 672100 Office Expenses$2,800.00$2,000.00
672200 Office Rent$36,000.00$38,855.88
672800 Staff and Directors development$10,000.00$10,000.00 IDA/CDA Conferences/Staff Training 672900 Staff Costs$76,898.45$79,205.40
673000 Telecom expense$7,500.00$1,569.68
673200 Utilities$12,300.00$9,225.00
673400 Other Expense$2,500.00$1,217.94 NBS Consulting 2025 Total 670000 Administration$197,891.93$209,523.9115.24% General Fund 671500 Leadership Acccelerator Program$4,285.35 Civil SidewalkBudget (2024)Budget ( 2025 ) Comments
680000 Civil Sidewalks 680100 Board Retreat$3,333.33$6,800.00 Strategic Planning Retreat 680200 Civil Sidewalk Contingency$40,917.93$4,000.00 Estimated roll over from 2024 - $21,700 680310 District Works$500,000.00$535,095.00 3.5% increase; Program Director hire 680400 Committee Meetings$3,000.00$3,000.00
Graffiti Abatement$0.00$50,000.00Chinatown Graffiti Abatement Plan; Potential Partnership with OCCC ($30K contribution);Overall Cost $85K- 8 months; $3K per month ongoing 680600 Powerwashing$66,000.00$57,000.00
Ambassadors Office$0.00$11,600.00
680800 Public Right of Way(PROW)$51,643.48$30,400.00 Chinatown Red Lanterns & Bistro Lights $5K per block ; Potential Partnership with OCCC/AHS 680900 Software CRM - Ambassadors/PBID$10,000.00$5,000.00 681000 Staff Costs$167,318.00$172,337.58
Other Expense$20,348.31$6,000.00 NBS Consulting 2025; Property Owner Outreach/Marketing Total 680000 Civil Sidewalks$862,561.05$881,232.5864.12% District Identity & Placemaking Comments
700000 Identity & Placemaking 700600 Board Retreat$3,333.33$6,800.00 Strategic Planning Retreat 701100 District Identity Contingency$11,016.37$2,000.00 Estimated roll over from 2024 - $5,700 701700 Lunar New Year Parade_Year 2024$51,897.73$20,000.00Avg Cost $50K; $10K Grant City of Oakland, Avg Cost $50K; Partnership with Uptown Downtown, Central Oakland, Friends of Lincoln Square Park, TBA 701900 MISC DIP Projects$9,000.00$2,000.00
702500 Oakland Chinatown Night Market$9,000.00$20,000.00 Avg Cost $50K; Partnership with Uptown Downtown, Central Oakland, ABG Art Group, Friends of Lincoln Square Park, OMCA, TBA 703300 Staff Costs$125,174.29$128,929.52
Community Events$25,267.05$20,000.00
Other Expense$0.00$1,431.00 NBS Consulting 2025
Total District Identity$234,688.77$201,160.5214.64%
General FundFamily Bridges GALA$2,500.00
AHS GALA $4,000.00
Delinquency / Contingency$82,462.79
Net Income $0.00
2025 Budget.xlsx Admin
2025 Administration Budget (2024)Budget ( 2025 ) Comments Income $1,374,379.80
670000 Administration
670100 Accounting Fees $15,000.00$15,000.00
670200 Admin. Contingency$11,016.37 $2,000.00 Estimated roll over from 2024 - $6900 670300 Annual tax return $2,000.00 $25,000.00 CPA Review Report - City of Oakland 670500 Bank Charges $200.00 $150.00
670600 Board meeting $6,300.00 $9,000.00
670700 Board Retreat $3,333.33 $6,800.00 Strategic Planning Retreat 670710 Board Election $0.00 $1,500.00
671200 Insurance - Liability, D and O$6,000.00 $4,500.00 671600 Legal Fees $6,243.78 $1,000.00
671700 License and Fee $300.00 $500.00
672000 Office Equipment $1,500.00 $2,000.00 Table Top Translation Booths / Meeting & Misc Office Equipment 672100 Office Expenses $2,800.00 $2,000.00
672200 Office Rent $36,000.00$38,855.88
672800 Staff and Directors development$10,000.00$10,000.00 IDA/CDA Conferences/Staff Training 672900 Staff Costs $76,898.45$79,205.40
673000 Telecom expense $7,500.00 $1,569.68
673200 Utilities $12,300.00 $9,225.00
673400 Other Expense $2,500.00 $1,217.94
Total 670000 Administration $197,891.93$209,523.9115.24% General Fund
671500 Leadership Acccelerator Program$4,285.35
2025 Budget.xlsx Civil Sidewalk
2025 Civil Sidewalk Budget (2024)Budget ( 2025 ) Comments 680000 Civil Sidewalks
Graffiti Abatement $0.00 $50,000.00
Chinatown Graffiti Abatement Plan; Potential Partnership with OCCC ($30K contribution);Overall Cost $85K- 8 months; $3K per month ongoingAmbassadors Office $0.00 $11,600.00 680800 Public Right of Way(PROW)$51,643.48 $30,400.00 6 Chinatown Red Lanterns & Bistro Lights $5K per block ; Potential Partnership with OCCC/AHSTotal Allocation $51,643.48 $92,000.00 680100 Board Retreat$3,333.33 $6,800.00 Strategic Planning Retreat 680200 Civil Sidewalk Contingency$40,917.93 $4,000.00 Estimated roll over from 2024 - $21,700 680400 Committee Meetings$3,000.00 $3,000.00Other Expense $20,348.31 $6,000.00 NBS Consulting 2025; Property Owner Outreach/Marketing 680900 Software CRM - Ambassadors/PBID $10,000.00 $5,000.00 680600 Powerwashing$66,000.00 $57,000.00 681000 Staff Costs$167,318.00 $172,337.58 680310 District Works$500,000.00 $535,095.00 Total 680000 Civil Sidewalks$862,561.05 $881,232.5864.12% Estimated Contingency Carry Over From 2024 $21,700 Wish List Estimate1) Property Owner Commercial Awning Repairs/ Deep Cleaning$15K Estimated General Funds in 2025 2) Grant Writer $65K
$30,311.83 Existing GF Balance 3) 25 Blocks Red Lanterns & Bistro Lights Chinatown$125K $11,307.00 Interest Income (2024) 4) Big Belly Trash Cans ( 30+) $2200 Per Trash Can$66K $41,618.83 Total 5) 25 Large Plants & Commercial Self Watering Plants$25K 6) Bird Abatement / Pest Control Services for the DistrictTBD 7) Additional 25 Blocks Bistro Lights Throughout District $125K 8) 25 Large Plants & Commercial Self Watering Plants$25K 9) Graffiti Abatement Plan for the entire DistrictTBD
2025 Budget.xlsx DIP
2025 District Identity & PlacemakingBudget ( 2024) Budget ( 2025 ) Comments 700000 Identity & Placemaking 701700 Lunar New Year Parade_Year 2024$51,897.73$20,000.00 Avg Cost $50K; $10K Grant City of Oakland, Avg Cost $50K; Partnership with Uptown Downtown, Central Oakland, Friends of Lincoln Square Park, TBA 701900 MISC DIP Projects$9,000.00 $2,000.00 702500 Oakland Chinatown Night Market$9,000.00 $20,000.00 Avg Cost $50K; Partnership with Uptown Downtown, Central Oakland, ABG Group, Friends of Lincoln Square Park, TBA, OMCA Community Events$25,267.05$20,000.00Total Allocation $95,164.78$62,000.00 700600 Board Retreat$3,333.33 $6,800.00 Strategic Planning Retreat 701100 District Identity Contingency$11,016.37$2,000.00 Estimated roll over from 2024 - $5,700 Other Expense $0.00 $1,431.00 NBS Consulting 2025 703300 Staff Costs$125,174.29$128,929.52Total District Identity$234,688.77$201,160.5214.64% General FundFamily Bridges GALA$2,500.00AHS GALA $4,000.00 Delinquency / Contingency $82,462.79
OCIC Community Sponsorships2024 Wish List EstimateOACC Unity Healing Rally$455.00Oakland Asian Cultural Center 1) Two Chinatown Night Markets - May / September$100KOCA Earth Day Lunch for Volunteers$115.76 OCA - East Bay 2) Grant Writer $65K 700100 2024 Wa Sung Directory$261.25 Wa Sung 3) Additional Fundraisers funded with General Funds; Programing w/ Henry J Kaiser, EBMUD, Hampton Inn, Hotel Oakland & Salvation Army etc$10K 700500 AYSC Scholarship$650.00 AYSC 4) Public Art Sculptures - Contemporary Chinese Guardian Lions etcTBD 701600 Lions Club - Health Fair$2,500.00 Lions Club 5) Oakland Chinatown Cultural Plan $60K 702700 OCCC Street Fests & Banquet$3,247.50Oakland Chinatown Chambers of Commerce 6) Chinatown Gates TBD 702800 OPD Appreciation$250.00Oakland Police DepartmentMental Health Association for Chinese Communites$500.00 MHACCAsian Health Services$4,000.00Asian Health ServicesFamily Bridges Gala$2,500.00Family BridgesLincoln Summer Nights$8,507.71Oakland Chinatown CoalitionTotal District Identity Community Events$22,987.22 Estimated Contingency Carry Over from 2024$5,700
Estimated General Funds in 2025$30,311.83 Existing GF Balance$11,307.00 Interest Income (2024)$41,618.83 Total Required Sponsorship/Partnership Funding$30,000.00 2025 LNY Parade$26,000.00 2025 Night Market

Oakland City CouncilJuly 15, 2025

Oakland City Council
July 15, 2025