Oakland City Council
October 21, 2025

LAUREN REEDEDUCATIONUCLA ANDERSON SCHOOL OF MANAGEMENTLos Angeles, CAM.B.A., Full-Time Program, Social Impact & TechnologyJune 2021Honors: Forté Foundation Fellowship Leadership: UC BERKELEY Berkeley, CA B.A., Political ScienceAugust 2012EXPERIENCESERVICENOW,a technology company developing software solution for enterprisesRemote | Santa Clara, CAProduct Marketing Manager, ESG | MBA InternJune-August 2020, August 2021 August 2024Collaborated on launch of multi-level offering, focusing on developing the go-to-market strategy, building market awareness, and enabling sellers-platform ESG offering, working with marketing teams across the product portfolio to refine ESG messaging, synthesize persona research, and produce marketing and sales collateralDeveloped strategic marketing and sales enablement materials for IoT product, launched in October 20, bycollaborating with product, sales, and campaign teams to translate technical product features to marketing contentHIGHER GROUND LABS, a venture capital firm and accelerator for political technology start-upsLos Angeles, CAMBA InternDecember 2019 - March 2020Produced report on key trends and gaps in political technology industry through field research and interviews; report published in April 20 to help investors, founders, and practitioners guide future investment and innovation NEXTGEN AMERICA, a progressive advocacy non-profit focused on mobilizing young votersSan Francisco, CADeputy Director, NextGen Rising | Program Manager | Project ManagerMarch 2014 - February 2019 Strategy and OperationsDeveloped two-year campaign plan with Program Director for largest electoral youth organizing program in US; analyzed historical campaign data and academic research to create activation strategies and campaign roadmap Oversaw and managed $43M program budgetDirector, strategically allocated dollars and staff capacity across field, digital, mail, and partnerships Marketing and AnalyticsDesigned multi-platform digital ad programs in, overseeing audience analysis and segmentation, message research, content strategy, and analytics; ad viewers were 4.1% more likely to vote Developed multi-modal testing strategies, identifying testing tools and layering basic analytics, polling, and randomized-controlled field experiments, and utilized results to inform current and future campaign strategy Managed year-long audience research program on youth voters (18-included polling, focus groups, and data analytics; coordinated staff, consultants, and vendors in creation of resources that guided campaign strategy and messaging Cross-functional Leadership and Project Managementon climate change; presented proposal and received approval from senior leadership to roll out campaignDirected cross-functional team to implement multi-faceted program Coordinated consultants, vendors, and senior staff to pilot a complex set of tools and processes to measure the broader impact of 14 campaign strategy; components of pilot were adopted for ongoing impact measurementSAN FRANCISCO PUBLIC UTILIES COMMISSIONSan Francisco, CAPublic Service AideAugust 2013 - March 2014Coordinated senior staff and partners on state policy engagement, including legislative tracking and lobbying ADDITIONALPost-Grad Internships: Legislative & Budget Intern, San Francisco Office of the Mayor (August 2012 - May 2013)Awards: 2017 and 2019 Pollie Awards for our digital ad programs (AAPC), 2017 and 2018 Expy Awards for our political experimentation programs (Analyst Institute)