APPROVED AS TO FORM AND LEGALITY
___________________________
CITY ATTORNEY’S OFFICE
OAKLAND CITY COUNCIL
RESOLUTION NO. ______________ C.M.S.
A RESOLUTION REQUESTING THAT THE CALIFORNIA
GOVERNOR’S OFFICE OF LAND USE AND CLIMATE INNOVATION
GRANT A TWO -YEAR EXTENSION FOR THE ADOPTION OF THE
UPDATED OPEN SPACE, CONSERVATION, AND RECREATION
(OSCAR) ELEMENT OF THE OAKLAND GENERAL PLAN PURSUANT
TO GOVERNMENT CODE SECTION 65361
WHEREAS, California Government Code section 65300 requires each city and county to adopt a general plan; and
WHEREAS, the City of Oakland (City) General Plan must include the following elements or topics, per Government Code section 65302: Housing, Safety, Environmental Justice, Land Use, Circulation, Open Space, Conservation, and Noise; and
WHEREAS, per Government Code section 65303, a general plan may also include other topics or elements of local interest related to a jurisdiction’s physical development, such as an Infrastructure and Facilities Element to serve as a long-term capital improvement plan; and
WHEREAS, Government Code s ection 65302 requires general plans to be updated “periodically”, which, according to the California Governor’s Office of Planning Research’s General Plan Guidelines, has traditionally been at least every 15 to 20 years, and many portions of the City’s General Plan were adopted over 23 years ago; and
WHEREAS, Government Code section 65565.5 requires all cities and counties in California to review and update their local Open Space Element by January 1, 2026 to include plans and action programs that address equitable access to open space, climate resilience, and rewilding opportunities, correlated with each locale’s Environmental Justice, Safety, and Land Use Elements, respectively; and
WHEREAS, a city or county may be granted an extension of this deadline by the Director of the California Governor’s Office of Land Use and Climate Innovation (LCI) pursuant to California Government Code section 65361; and
WHEREAS, in the City, the required Open Space and Conservation General Plan topics are combined together into the City’s Open Space, Conservation and Recreation (OSCAR) Element, previously adopted in 1996; and
2 WHEREAS, the City is currently undertaking a comprehensive General Plan Update (GPU) in two phases through a community driven process, and for which Phase 1 completed in 2023 and Phase 2 is planned to continue through 2027; and
WHEREAS, Phase 1 of the GPU include d adoption of the 2023-2031 Housing Element, updates to the Safety Element, creation of a new Environmental Justice Element, Planning Code Text and Map Amendments, and Conforming Amendments to the Land Use and Transportation Element of the City’s General Plan, including General Plan Map Amendments; and
WHEREAS, Phase 2 of the GPU includes comprehensive updates to the Land Use and Transportation Element (LUTE); the Noise Element, the Open Space, Conservation, and Recreation (OSCAR) Element, and a new Infrastructure and Capital Facilities Element; and
WHEREAS, on October 5, 2021, the City Council adopted Resolution No. 88847 C.M.S and Resolution No. 88848 C.M.S., which authorized the City Administrator to enter into a Professional Services contract with Dyett & Bhatia and the Community Consultant, Urban Strategies Council as the contra cting entity for the Deeply Rooted in Oakland consulting team (Deeply Rooted), for services related to the GPU, associated zoning code and map amendments, community engagement, and California Environmental Quality Act (CEQA) assessment; and
WHEREAS, On July 19, 2022, the City Council adopted Resolution No. 89345 C.M.S., recognizing the disproportionate impacts of climate change on Black, Indigenous, People of Color and low-income communities in Oakland and directing the City Administrator to engage in an equitable process for integrating climate resilience and mitigation strategies and policies into the General Plan; and
WHEREAS, on January 31, 2023, the City Council adopted Resolution No. 89565 C.M.S. adopting the 2023-2031 Housing Element; and
WHEREAS, on September 26, 2023, the City Council adopted Resolution No. 89907 C.M.S. adopting the Updated Safety Element and the Environmental Justice Element; and
WHEREAS, the City’s adopted Safety and Environmental Justice Elements include several action items focused on equitable access to open space, with consideration to social, economic, and racial equity, and climate resilience and co -benefits of open space , and which provide a strong foundation for demonstrating conformity with Government Code section 65565.5; and
WHEREAS, Planning staff and the team are conducting wide-ranging community engagement, including outreach to communities that have disproportionately been impacted by historic and continued patterns of discrimination, through pop- up events, cultural events, townhalls, interviews, deep listening sessions, neighborhood workshops and meetings, youth engagement activities, online engagement efforts, presentations to community groups and Neighborhood Councils, a dedicated website with access to announcements and project reports, and a dedicated GPU email and an e-mail distribution system to send updates to interested parties; and
3 WHEREAS, the City Council determined that , as set out in Government Code s ection 65361(a)(4), local review procedures require an extended public review process which has resulted in delaying the decision on Phase 2 of the GPU by the legislative body, including an ongoing comprehensive public engagement process guided by local requirements to intentionally integrate, on a Citywide basis, the principle of “fair and just” in order to achieve equitable opportunities for all people and communities, and that focuses on engaging communities historically underrepresented and excluded from traditional planning processes while being inclusive of the City as a whole, through multiple avenues of engagement, aligning with the goals and principles stated in the GPU Vision and Guiding Principles and the Phase 2 Community Engagement Plan, as detailed in Exhibit A to this Resolution; and
WHEREAS, as set out in Government Code s ection 65361(a)(6), other reasons which support a request for an extension of the deadline imposed by Government Code section 65565.5, as the City has been and continues to be engaged in a multi-year effort to comprehensively update multiple elements of its General Plan, including its Open Space, Conservation, and Recreation Element, and an extension of this deadline will allow the City to complete its planned GPU in an internally consistent manner, and with wide-ranging and inclusive continued public engagement, in conformance with state law; and
WHEREAS, in making this extension request, the City does not, nor does it demonstrate an intention to, waive the rights and authority reserved for the City pursuant Article XI, section 3(a) of the California Constitution and the home rule doctrine; and
WHEREAS, attached to this Resolution as Exhibit A are a detailed budget and schedule for preparation and adoption of the GPU Phase 2, including a community engagement schedule and plan, which provides for adoption within the two-year extension period; and
WHEREAS, attached to this Resolution as Exhibit B are a set of proposed policies and procedures which would ensure during the extension of time granted pursuant to this section, that the land use proposed in an application for a subdivision, rezoning, use permit, variance, or building permit will be consistent with the general plan; and
WHEREAS, this request for extension and any extension granted are exempt from CEQA pursuant to Government Code Section 65361(g); and
WHEREAS, on November 4, 2025, the City Council conducted a noticed public hearing to consider a request for an extension of time from the Governor’s Office of Land Use and Climate Innovation to complete the preparation of the General Plan; now, therefore, be it
RESOLVED: That the City Administrator is hereby authorized and directed to submit an application to the Governor’s Office of LCI for a general plan extension; and be it
FURTHER RESOLVED: That the recitals contained above in this resolution are true and correct, are an integral part of the City Council’s decision, and are hereby incorporated as findings; and be it
FURTHER RESOLVED: That the City Council has determined that an extension of time will provide assurance of regulatory compliance while the City continues to work to update the OSCAR Element of the Oakland General Plan in compliance with state law; and be it
4 FURTHER RESOLVED: That the City Administrator is further authorized to negotiate conditions for this extension and take whatever action is necessary consistent with this Resolution and its basic purposes.
IN COUNCIL, OAKLAND, CALIFORNIA,
PASSED BY THE FOLLOWING VOTE:
AYES - BROWN, FIFE, GALLO, HOUSTON, RAMACHANDRAN, UNGER, WANG, AND
PRESIDENT JENKINS
NOES –
ABSENT –
ABSTENTION –
ATTEST:
ASHA REED
City Clerk and Clerk of the Council of the
City of Oakland, California
Exhibit A
1. General Plan Update Phase 2 Project Schedule
2. General Plan Update Phase 2 Project Budget
3. General Plan Update Phase 2 Community Engagement Process
4. General Plan Update Phase 2 Community Engagement Plan Deliverable Development and Review
Public Review Period
Community Engagement
Boards and Planning Commission Presentations
Council Meetings
Month
Week
29-Sep
6-Oct
13-Oct
20-Oct
27-Oct
3-Nov
10-Nov
17-Nov
24-Nov
1-Dec
8-Dec
15-Dec
22-Dec
29-Dec
5-Jan
12-Jan
19-Jan
26-Jan
2-Feb
9-Feb
16-Feb
23-Feb
2-Mar
9-Mar
16-Mar
23-Mar
30-Mar
6-Apr
13-Apr
20-Apr
27-Apr
4-May
######
######
######
1-Jun
8-Jun
15-Jun
22-Jun
29-Jun
6-Jul
13-Jul
20-Jul
27-Jul
3-Aug
10-Aug
17-Aug
24-Aug
31-Aug
7-Sep
14-Sep
21-Sep
28-Sep
5-Oct
12-Oct
19-Oct
26-Oct
2-Nov
9-Nov
16-Nov
23-Nov
30-Nov
7-Dec
14-Dec
21-Dec
28-Dec
4-Jan
11-Jan
18-Jan
25-Jan
1-Feb
8-Feb
15-Feb
22-Feb
1-Mar
8-Mar
15-Mar
22-Mar
29-Mar
5-Apr
12-Apr
19-Apr
26-Apr
DRAFT LAND USE FRAMEWORK
Develop Draft LU Framework
Public Review Period - Draft LU Framework
Community Engagement
Boards and Commission Presentations
Council Meetings
DRAFT GENERAL PLAN ELEMENTS - LAND USE AND TRANSPORTATION (LUTE), OPEN SPACE, CONSERVATION AND RECREATION (OSCAR), NOISE, INFRASTRUCTURE AND CAPITAL FACILITIES (ICF) Develop Draft General Plan Elements
Public Review Period for Draft Elements
Community Engagement - Draft Elements
Boards and Commission Presentations
Study Sessions - Council Meetings
LONG RANGE CAPITAL IMPROVEMENTS STRATEGIC PLAN (CISP)
Develop Draft CISP
Public Review Draft CISP
Community Engagement - Draft CISP
Boards and Commission Presentations
Study Sessions - Council Meetings
RACIAL EQUITY IMPACT ANALYSIS (REIA)
Develop Draft REIA
Public Review Final REIA
Community Engagement - Final REIA
Boards and Commission Presentations
Study Sessions - Council Meetings
ENVIRONMENTAL IMPACT REPORT (EIR)
Develop Draft EIR (DEIR)
Public Review Period - DEIR
Develop Final EIR (FEIR)
Publish FEIR
HEARING DRAFT ELEMENTS
Develop Hearing Draft Elements
Publish Hearing Draft Elements
ADOPTION HEARINGS
AprOct Nov Dec Jan Feb MarApr May Jun Jul Aug Sept
OAKLAND GENERAL PLAN UPDATE PHASE 2 PROJECT SCHEDULE
2025 2026 2027
Oct Nov Dec Jan Feb Mar
EXHIBIT A
EXHIBIT A
GENERAL PLAN UPDATE PHASE 2 COMMUNITY ENGAGEMENT PROCESS The General Plan Update (GPU) process is guided by a comprehensive, collaborative, accessible, inclusive, and equity-driven public engagement approach that focuses on engaging communities historically underrepresented and excluded from traditional planning processes—which are often the most negatively impacted by City policies—while also being inclusive of the City as a whole. Outreach for the GPU to date has included over 90 community meetings, town halls, neighborhood workshops, focused discussion groups, stakeholder interviews, and pop-up outreach events conducted across Oakland, as well as three Citywide online surveys. For GPU Phase 2, the City continues to pursue multiple avenues for engagement, aligning with the goals and principles stated in the GPU Vision and Guiding Principles and the Phase 2 Community Engagement Plan.
Community Engagement: The City is also reaching historically underrepresented communities through ongoing collaboration with the Deeply Rooted Collaborative. The Deeply Rooted Collaborative is a partnership of community-based organizations with deep ties with the community and years of experience supporting Oakland’s low-income communities of color. The Deeply Rooted Collaborative is serving as community engagement consultant for Phase 2 of the GPU process, continuing work begun in Phase 1.
Organizations in the Deeply Rooted Collaborative include Urban Strategies Council (USC), Eastside Arts Alliance (ESAA), Black Cultural Zone (BCZ), Oakland Asian Cultural Center (OACC), Malonga Arts Residents Association (MARA), Black Arts Movement Business District, CDC, The Unity Council, Deep Waters Dance Theater, and West Oakland Environmental Indicators Project (WOEIP).
In addition to the focused outreach strategies described above, the City continues to create engagement opportunities that reach all Oaklanders. Through town halls, pop-ups at community events, a multifaceted advertisement strategy that includes ad placements on AC Transit buses, video streaming platforms, and digital kiosks, and surveys, the City is getting the word out to the larger Oakland community about the GPU process and inviting widespread engagement. A list of planned community engagement activities can be found on the City’s Phase 2 Community Engagement webpage. The list of engagement activities included on the webpage will be updated regularly as new events are planned.
General Plan Advisory Subcommittee: To reach and engage a diverse cross-section of City residents, stakeholders, and regional partners, City staff established the General Plan Advisory Committee (GPAC) to help advise City staff on the GPU update. The GPAC is made up of three subgroups, the Technical Advisory Subcommittee (TAS), the Community Advisory Subcommittee (CAS), and Ex-Officio Members. The TAS consists of regional and local agencies, such as BART and Alameda County Department of Public Health. The CAS
EXHIBIT A
consists of Oakland residents selected through an application process. Members of the CAS reflect the diversity of Oaklanders’ identities and experiences, with a focus on underrepresented perspectives. The Ex-Officio Members of the GPAC include representatives from City boards and commissions and representatives of neighboring jurisdictions with land use authority. Based on the feedback from participants in the GPU Phase 1 Equity Working Group (EWG), the GPAC was restructured for GPU Phase 2 to provide more opportunities for collaboration and conversation between members of the TAS, CAS, and the Ex-Officio Members.
Oak
land General Plan Update (GPU)
Phase 2 Community Engagement Plan
Last updated: 09.23.24
EXHIBIT A
Table of Contents
OVERVIEW ............................................................................................................ 3 Introduction .......................................................................................................................................... 3 GPU Phase 1 Context ............................................................................................................................ 4 Summary of GPU Phase 1 Engagement ........................................................................................................... 4 Lessons for GPU Phase 2 .................................................................................................................................... 6 Goals and Principles ............................................................................................................................ 13 Documenting and Analyzing Public Engagement .............................................................................. 14 ENGAGEMENT AUDIENCES ................................................................................ 15 Priority Audiences ............................................................................................................................... 15 Traditional Audiences ......................................................................................................................... 18 ENGAGEMENT ACTIVITIES .................................................................................. 20 Engagement Activities - All Elements ................................................................................................. 21 Public Education Campaign through Paid Advertising ...................................................................... 24
Overview
Introduction
The City of Oakland General Plan Update (GPU) is a collaborative planning process to address citywide needs and to plan for a vibrant future for all Oakland residents. Through this process we will create more livable and connected neighborhoods where folks have access to the things they want and need, like grocery stores, arts & entertainment, retail, libraries, parks, and access to safe and reliable transportation.
Community engagement will be the cornerstone of the GPU process to ensure that the final Plan accurately and holistically represents the city and its diverse residents. The success of the Oakland GPU relies on the involvement of community members and other stakeholders to shape its vision, goals, priorities, and policies.
The Oakland GPU process is structured in two phases: Phase 1 (November 2021 – October 2023) and Phase 2 (September 2024 – July 2026). Phase 1 engaged more than 5,000 people in-person and more than 10,000 people digitally. The Context section below provides details on Phase 1 engagement and lessons learned, including successes, identified gaps, and suggested improvements.
Informed by and building off lessons learned in GPU Phase 1, this outreach plan focusing on Phase 2 of the GPU will cover the following topics, known as General Plan “Elements”:
• Land Use and Transportation Element (LUTE)
• Open Space, Conservation, and Recreation (OSCAR) Element • Capital Facilities and Infrastructure Element
• Noise Elemen
t
T
he overarching objectives of this Community Engagement Plan (CEP) are to ensure that the GPU process is inclusive and transparent and provides meaningful opportunities for Oakland communities to provide input into the General Plan Update and build lasting relationships with the City that continue and flourish through implementation. This CEP describes how the City will engage the public throughout the project process and highlights key milestones and decision points where community input is needed, while outlining multiple strategies to involve community members in each stage of the planning process.
This CEP includes the following elements:
1. Summary of Phase 1 engagement, including lessons learned to inform Phase 2;
2. Goals, principles, and performance metrics to guide the community engagemen t
p
rocess;
3. Discussion of the engagement process and timeline, including priority and traditional a
udiences to target for outreach; and
4. An overview of engagement activities for Phase 2
GPU Phase 1 Context
Summary of GPU Phase 1 Engagement
From November 2021 – June 2023, the GPU team engaged more than 5,000 people in person and more than 10,000 people digitally. Outreach efforts were led by Deeply Rooted, Dyett and Bhatia, and the City of Oakland; and summaries of input gathered, as well as materials offered are featured on the project website. Below is a summary and lessons learned from GPU Phase 1 engagement efforts.
Deeply Rooted Outreach
In-Person Outreach. Pop-ups were the engagement activity that reached the most people, with 4,255 people engaged at 77 pop-up events.
Pop-Up events were disbursed throughout Oakland - with a particular focus on priority neighborhoods, such as Fruitvale, Chinatown, West Oakland, and East Oakland. Urban Strategies Council, a Deeply Rooted backbone organization, led a Youth Fellow Program which taught 20 Youth Fellows city planning concepts and tools to lead hands-on work, including speaking at community meetings/events, hosting pop-ups, social media outreach, and more. Additionally, Just Cities, another Deeply Rooted backbone organization, led an Equity Working Group which includes 16 community leaders. The Equity Working Group hosted 13 meetings on the Housing Element and associated Planning Code Amendments and 10 meetings on the Safety and Environmental Justice Elements. The Deeply Rooted partners were successful in using art and creative activities to engage people. Notable examples of this include a tree exercise, where people could respond to prompts related to topics from the Environmental Justice (EJ) and Safety Elements, spoken word writing and performance with the youth fellows, and displays of art at pop-up events, such as the Asian- Americans in Oakland Zine created for Oakland Asian Cultural Center’s Asian Pacific New Year Celebration.
Online Outreach. Deeply Rooted’s online outreach ranged in engagement activity from hosting a workshop, discussion groups, a website, and Instagram account. The following is a summary of the folks they reached through each engagement activity. • Deeply Rooted website received a total of 4,248 visitors. • Deeply Rooted Instagram page reached nearly 1,000 views. • Workshops - Two Housing and Environmental Justice Element workshops were hel d
i
n English, Cantonese, and Spanish, a total of 110 folks attended.
Deeply Rooted outreach focused on reaching low-income communities of color. A sampling of race/ethnicity demographics from GPU Phase 1 shows they were successful in reaching communities of color:
• Black, 30%
• Asian American, 20%
• Latinx, 16%
• White, 11%
• Multiracial, 4%
• Native American/Indigenous or Alaska Native, 3%
• Native Hawaiian/Pacific Islander, 2%
• Caribbean Islander, 2%
• Other, 2%
• No Race/Ethnicity Collected/ Selected, 9%
Dyett and Bhatia Outreach
Dyett and Bhatia collaborated with the City of Oakland to host mainly presentation and discussion type engagement activities. Engagement activities reached over 500 people and 75 organizations. Engagement activities were a mix of both in-person and virtual events and included the following:
• Online visioning survey, with 488 respondents
• 8 discussion groups which included the participation of 50 organizations. • 3 Focus Groups on Safety, 13 organizations participated • 2 Focus Groups on Environmental Justice, 10 organizations participated • 12 interviews with environmental justice advocacy organizations • 3 Focus Groups on Planning Code Amendments, 30 organizations participated • 7 neighborhood workshops, both virtual and in-person, around 100 folks attended Due to the nature of the presentation style events, Dyett and Bhatia did not consistently track participant demographics during GPU Phase 1.
City-Led Outreach
City of Oakland conducted engagement efforts to fill capacity and scope gaps. These activities were mostly virtual and included:
• 40+ presentations were given to Neighborhood Councils and community groups, reaching around 650 people
• Presentations / study sessions with Oakland Boards & Commissions Due to the nature of the presentations, City of Oakland did not track participant demographics at GPU Phase 1 engagement events.
Lessons for GPU Phase 2
Overall, Phase 1 engagement activities were largely in the “inform” and “consult” levels of engagement.1 GPU Phase 2 in-person engagement activities should help to shape policy, but also focus on relationship-building and fostering lasting partnerships between the City and community, moving towards a collaborating level of engagement. As defined by the Oakland’s Department of Race and Equity Inclusive Public Engagement Planning Guide, collaborating is “creating partnerships with the public to work along with the City in identifying problems, generating solutions, getting reactions to recommendations and proposed directions.” GPU Phase 2 engagement activities should be formatted in a way that enables folks to collaborate with the City and become a deeper and long-lasting part of shaping the City of Oakland.
Key takeaways from GPU Phase 1 were identified by City Staff, City Council, Deeply Rooted Collaborative Partners, Dyett and Bhatia, Equity Working Group, and community members and are organized below by Successes, Challenges and Gaps, and Suggested Improvements, as they relate to five themes: 1) Communications, 2) Language, 3) Audience, 4) Capacity Building, and 5) Relationships.
Successes
Successes from GPU Phase 1 engagement are included in the table below. These successes will be brought into GPU Phase 2.
Table 1: Successes from GPU Phase 1 Engagement
GPU Phase 1 Successes
Communications
Videos from Youth Fellows and KTOP videos worked well to captivate the community and educate them on the General Plan Update process
Ability of planning staff and Dyett & Bhatia to shift engagement strategies to respond to community feedback
Language
Just Cities was able to break down dense and highly technical information so that Equity Working Group members were able to digest and understand the material Audience
Housing sites survey reached a lot of folks
1 See Appendix II, Public Engagement Matrix, in City of Oakland’s Department of Race and Equity’s Inclusive Public Engagement Planning Guide for descriptions of the different types of engagement.
Deeply Rooted initial interviews on Housing and EJ priorities Deeply Rooted was successful at engaging refugees & people with multilingual needs Youth engagement through Urban Strategies Council’s Youth Fellows Program was very positive. Folks enjoy seeing youth lead this work and it invigorated the community to be involved is the process
Capacity-Building
Working with City Council helped generate an understanding of community needs Art is a good pathway to engage folks who may be unable or are less likely to engage through traditional engagement activities (e.g. Tree exercise, Zine, and Pop-Up Canopy)
Building upon existing plans
In-person Environmental Justice Impact Toxic Tour led by Ms. Margaret Gordon was great
Relationships
Responses to comment letters were a great start to building trust Deeply Rooted partners felt that having separate contracts for community and technical consultant contracts was helpful in creating separate lines of accountability and building trust with community partners.
Community members advocating for policies that were then implemented which helped build trust and community empowerment
Incorporating community feedback into draft policies and then updating draft policies based on community feedback helped build trust
Challenges, Gaps and Suggested Improvements for GPU Phase 2 The table below identifies challenges and gaps in GPU Phase 1 and pairs them with suggested improvements for Phase 2. It should be noted that the timeline of GPU Phase 1 was driven by the pressure of meeting the State’s Housing Element deadline, and while Phase 2 will have to adhere to grant deadlines, it will not be under the same State deadline pressures as GPU Phase 1.
Suggested improvements may not all be feasible, given staff resources and budget, however the City plans to explore them and implement them in Phase 2 wherever possible.
Table 2: Phase 1 Challenges and Gaps with Suggested Improvements for Phase 2 Phase 1 Challenges and Gaps Suggested Improvements for Phase 2 Communications
Community input that was
gathered was not communicated
well back to the public
• Send out notifications via email and post on
social media channels when engagement
summaries are published
Transparency should involve the
decision and the why behind it
• Be as detailed as possible when responding
to community feedback
• Provide education on what the City legally can
and cannot do
Desire for stronger communication
between City and community
• Conclude engagement events with a direct
GPU City contact for follow-up questions
Multiple project websites (City and
Deeply Rooted) confusing folks on
where to look for information
• Align DR’s GPU website with City’s GPU
website (or eliminate the DR website) and
create a plan to ensure any websites remain
up to date
Credit back to the community for
their ideas that were incorporated
into the General Plan Elements was
missing
• With permissions, quote community members
directly in the General Plan Elements and
include photos of engagement process to
attribute credit
• Add footnotes to cite credit to community
members/organizations for ideas and policies
that are featured in the elements
• Community contributions to the elements
could be memorialized in a video and/or
summarized in a clear standalone document
• Meeting summaries should be clear and
detailed so that attribution for ideas can be
given in the final plan
• Ensure all partners who contributed are given
attribution in the final plan documents
General public not aware what the
GPU is and that this effort is
happening
• Acknowledge less formal systems (e.g.
underground arts scene) and connect them to
formal city processes - educating them to
understand the General Plan, how it is used in
City’s decision/policy making, and what it can
and can’t do per State law
• Conduct broader and more effective
advertising such as radio, billboards, paid
Phase 1 Challenges and Gaps Suggested Improvements for Phase 2 social media advertising and ads/art on transit
or bus stops
• Increased project budget to address outreach
gaps
• Create General Plan Element taglines to break
down the larger General Plan Update into
smaller, digestible pieces for folks to engage
Language
Survey questions can sometimes
be triggering, can be a lot of
emotional labor for folks with
trauma
• Provide multiple avenues to share input
throughout the process
• Ensure that appropriately trained staff and
partners conduct engagement that is likely to
be emotionally triggering
• Provide staff with training on trauma-informed
dialogue/engagement
• Offer self-care items and tools at events to
promote community healing and overall well-
being
Educational materials were too
complicated, we must connect this
plan to the day-to-day issues that
are going on in the City
• Work with CBO partners and City
Communications team to review educational
materials and relate them to people’s
everyday lives
• Ensure outreach materials are written and
explained at a level the community can
understand (suggested written and spoken
language at 5th grade level).
Educational materials were
sometimes poorly translated
• Identify staff that are native speakers of
Chinese and Spanish and establish a QC
policy for translated materials
• Identify staff that are native speakers of
Chinese and Spanish who can provide
interpretation at events
Not all materials were translated
during the process, some were
translated after once there was a
final product
• Develop plan for translation and
interpretation for GPU material and events
• Translators and interpreters should be trained
on GPU topics and should be provided with
materials well in advance and meet with staff
to discuss any questions
Phase 1 Challenges and Gaps Suggested Improvements for Phase 2 • Expand budget and allocate additional funds
to translation & interpretation services
• Create and continuously add to a glossary of
terminology to set a standard for translation
and interpretation vocabularies to be used in
materials and at meetings
Audience
Initially, there was repeated
outreach at same events in same
neighborhoods (e.g., Akoma
Market, Town Nights)
• Maintain flexibility to reallocate resources if
elements of the engagement plan need to
change to achieve engagement goals
• Ensure we are reaching out to schools,
churches, businesses, libraries, and shelters
• Keep a public inventory of where outreach
has occurred, such as a map on the Project
website, and review this inventory frequently
to identify potential geographic gaps
Weak outreach in District 4 • Connect with Council President Bas and District 4’s Councilmember Ramachandran for
recommendations on community
organizations and community leaders to reach
out to and methods that have worked for their
office to reach the community
Capacity Building
Lack of capacity building / deep
community engagement around
topic areas and General Plan
Element content for both
community members and Deeply
Rooted community partners
• Have City staff (including relevant
departments) provide proper training so that
community members can successfully lead
engagement efforts and explain key GPU
concepts without City staff
• Provide training on how the City works
• Provide DR partners with a deep teach-in on
the upcoming GPU technicalities and topics
• Provide engagement materials with sufficient
lead time
• Set clear metrics on how we are determining
and measuring successful engagement
• Consider hosting monthly office hours for
community members and Deeply Rooted
partners to attend and ask questions
Phase 1 Challenges and Gaps Suggested Improvements for Phase 2 At times folks felt like they were
being talked at instead of being
educated
• Explore offering interactive and gamified
outreach methods that can be community-led
to help foster learning and gather input
through fun, creativity, and interaction.
• Keep presentation time to a minimum and
allow community members to speak
Too many Equity Working Group
meetings led to meeting fatigue
Format the EWG so that every other meeting
is the large group, then next meeting are
small groups focused on specific topics; EWG
members can dive deep into what they’re
most interested in vs. everyone having to dive
deep into everything
Relationships
Lack of opportunity for staff to
build lasting relationships with
CBO partners and the communities
they serve
• Create connections at the neighborhood level
• Have City staff engage directly with CBO
partners and their communities
• Embed a transformative planning process.
Start by discussing and agreeing on what is
transformational, sustainable and under the
purview of the City. Establish and clarify what
happens when something is not
• Coordinate with other City departments who
have established relationships with
community-based organizations and build off
these relationships
• Include City staff, including appropriate
departments, in DR partner meetings to help
train, answer questions, solve problems and
form ongoing relationships
No space for generative conflict or
to mediate disagreements
• Establish group agreement for GPU Team
members to follow when a conflict or
disagreement arises and;
• Establish a protocol for staff and GPU
members to address conflict or disagreement
• Identify funds for an on-call mediator
Collaboration between City, DR,
and D&B must be stronger in terms
of event planning, materials,
messaging, and direction
• Provide a unified message and branding in all
engagement activities and materials that
clarifies that this is a single process/project
Phase 1 Challenges and Gaps Suggested Improvements for Phase 2 • Maintain frequent communication between
City and all consultant teams
• Develop all engagement events, activities and
materials collaboratively or at least with
feedback from one another
• DR input should help make all engagement
activities and educational materials more
inclusive, not just for the communities they
represent and the activities they produce
• Stronger Deeply Rooted and Youth Fellows
collaboration across organizations
No clear pathway of how the City
and Deeply Rooted will work in
partnership
• Work together to establish Team Agreements
at the beginning of GPU Phase 2
No facilitator to help build trust
and lasting relationships between
City and community
• City is investigating options
Some participants (particularly
unhoused residents) felt their
feedback was not incorporated
fully, contributing to feelings of
distrust of the City
• Be as detailed as possible when responding
to community feedback. If there are
constraints on why feedback cannot be
incorporated clearly explain what they are
• Collaborate with Oakland’s Human Services
Department to build trust with folks who are
experiencing homelessness, create safe
spaces for conversation and idea sharing
Community consultants felt they
were treated differently than
technical consultants which led to
loss of agency
• Treat each other with the same level of
respect, agency, and consideration, while
acknowledging that the Community and
Technical Consultant Teams hold different
roles in the process
Did not have a clear list of things
that needed to be done to support
the homeless
• TBD - need to follow up with DR
Goals and Principles
Goals
The community engagement process aims to achieve the following goals:
1. Conduct a process that informs and transparently communicates the importance and impact of the GPU to the Oakland community including its purpose and benefits, relationship to other local and regional planning efforts, how the plan is used in City's decision/policy making, its limitations under State law, as well as the opportunities to get involved and help shape policy beyond the update process.
2. Engage the full spectrum of Oakland community members, residents, business owners, landowners, civic organizations, and other stakeholders, while vigorously seeking inclusion of community voices that have often been less represented or less valued in community discussions.
3. Expand the public’s awareness of planning strategies, policies, and best practices that have been used effectively in other cities to effectively achieve communities’ priorities.
4. Provide opportunities for thorough discussion of and meaningful input regarding issues, visions, planning principles, development scenarios, policies, and programs as they are being formulated and incorporate community input into the Plan whenever feasible.
5. Build on engagement strategies of Phase 1 to connect with even more people in Phase 2.
Principles
The following are some of the basic principles that inform management of community participation processes:
1. Inclusivity: Actively facilitate the involvement of the full spectrum of Oakland community members, especially racial and ethnic groups and people that have been traditionally excluded or are currently hard to reach.
2. Transparency: Provide clarity and transparency about the decision-making process and the role of the public in those processes.
3. Informed Participation: Build a common baseline of knowledge among Oakland stakeholders and policy makers about the General Plan Update process to promote informed decision-making.
4. Varied Levels of Engagement: Work jointly with Oakland stakeholders as the General Plan Update is developed to receive input on priorities, issues, concerns, opportunities, and possible solutions from the people who are affected by General Plan policy, and to discuss options, test out ideas, and find solutions.
5. Accessible Participation: Make public engagement activities broadly accessible in terms of format, location, time, language, ability, and culture. Materials should be broken down and translated to digestible and interactive components that all, regardless of identity, can engage with.
6. Feedback to Participants: Document public input and show how it is used, in the final outcomes and the rationale behind them, to develop GPU policies and advance racial and social equity in Oakland; and
7. Evaluation: The City, Consultant team, and community stakeholders evaluate public engagement to assess outcomes so that the City and the Consultant team can modify the Community Engagement Plan for future engagement efforts, if necessary.
Documenting and Analyzing Public Engagement
To ensure that engagement activities are distributed throughout Oakland, with focus still on priority communities, the GPU team will track and publish locations of engagement activities via a map on the project website.
All public engagement activities will include documentation of public input received and demographic information (provided voluntarily by participants). Engagement activity summaries will be published on the General Plan Update website.
Both qualitative and quantitative performance metrics will be used to determine if we are meeting the success criteria outlined for the public engagement process. See Table 2 below.
Table 3: Public Engagement Success Criteria and Performance Metrics Success Criteria Performance Metrics
1 Engagement activities reflect the
diversity of Oakland communities,
reaching people across the city and
across demographic groups.
(Relates to Goal 2)
• Participant demographics: age, race,
gender, ethnicity, language spoken at
home, disability status
• Participant zip codes
2 Feedback received during the
public engagement process is
documented on the website.
(Relates to Goal 4)
• Project website is updated, at least bi-
weekly, to ensure all project information
and materials are relevant and up to date
• Comments on Element drafts are
documented, addressed, and published
3 Priority Audiences have been
involved meaningfully in the
process, in significant numbers.
(Relates to Goals 2 and 5)
• Number/proportion of events focused on
reaching a Priority Audience
• Number/proportion of partnerships with
groups that represent Priority Audiences
• Number/proportion of events located in
priority communities (EJ communities base)
Target: 50% for each metric
4 Engagement activities meet
Oaklanders where they’re at
(Relates to Goals 2 and 5)
• Number of engagement activities that are
integrated into existing neighborhood
events
• Total number of community events
5 Participants demonstrate an
understanding of the General Plan
process and how their involvement
shapes the final General Plan
Elements
(Relates to Goals 2 and 5)
• Community feedback received
demonstrates a basic understanding of the
GPU and is related to the topic at hand
• Set performance targets for totals
• Total number of people reached (digital, in-
person, advertising)
Target: 10% more than Phase 1
6 Community members and
community-based organizations
build trust with the City of Oakland
(Relates to Goal 5)
• Consistent or growing participation rates of
community-based organizations
• Growing participation rates of Priority
Audiences
Engagement Audiences
The City intends to incorporate the voices of all Oaklanders into the General Plan process.
This includes reaching out to traditional audiences and “technical experts” on the topics related to the General Plan elements, as well as those who have been historically excluded from civic processes. To achieve the City and General Plan’s goals for social and racial equity, this engagement process prioritizes resources to reach specific communities and populations that have been historically underserved and disinvested and who the City has not successfully reached in the past – these are our Priority Audiences.
The following tables list Priority Audiences and Traditional Audiences whom this process aims to engage. The tables additionally list Channels/Partners who have existing relationships with these audiences or have been successful at engaging these audiences in the past. These channels and partners should be leveraged in this process. The table also suggests methods that should be used to reach the targeted audiences.
Priority Audiences
Table 4: Priority Audiences
Audience Channel/Partners Priority Methods of
Engagement
Schools (Children,
Parents & Families)
OUSD, Youth Fellows, Urban Strategies
Council, Charter Schools, private schools
Art, Games,
Curriculum, Pop-Ups,
Audience Channel/Partners Priority Methods of
Engagement
Parents, specifically
Parent Voices, Bay Area PLAN, Oakland
REACH
Collaboration with
OUSD, Surveys
Faith-Based
Organizations
Allen Temple, Siddha Yoga Ashram, Mam
speaking church groups, Acts Full Gospel,
Faith in Action East Bay, Oakland Islamic
Center
Deep Listening
Sessions, GPU Office
Hours, Existing
Community Events,
Limited English
Speaking
Unity Council, Lao Family Community
Development Inc, OACC, Spanish Speaking
Citizen’s Foundation, El Timpano, APEN
Deep Listening
Sessions, Art, Pop-
Ups,
Immigrants BAMBD-CDC, Unity Council, OACC, Lao
Family, Causa Justa, Mujeres Unidas and
Activas (MUA), Burma Refugee Family
Network, Center for Empowering Refugees
and Immigrants, Oakland Chinatown
Coalition, EBALDC
Art, Pop-Ups, Deep
Listening Sessions,
GPAC
Indigenous People Native American Health Center, Intertribal Friendship House, Sogorea Te Land Trust,
Kanyon Konsulting LLC, Washoe Tribe of
California, Confederated Villages of Lisjan
Tribe, American Indian Child Resource
Center, Indigenous Red Market, Esqualita
School, Intertribal Community House
Art, Pop-Ups, Deep
Listening Sessions,
Existing Community
Events, Surveys
Seniors Mayor’s Commission on Aging, OACC, East
Bay Korean-American Senior Services
Center, Oakland Senior Center, United
Seniors of Oakland and Alameda County,
Family Bridges
GPU Office Hours,
Collaboration with
Senior Centers,
Existing City Events,
GPAC
Youth Oakland Youth Commission, OFCY
Grantees, DVP Grantees, SBBT Grantees,
Acta Non Verba, Brothers on the Rise,
Children Now, East Bay Asian Youth Center,
East Oakland Boxing Association, East
Oakland Youth Development Center,
Eastside Arts Alliance, Juma, Mycelium
Youth Network, Oakland Youth Center,
Playworks, Restorative Justice for Oakland
Youth, Safe Passages, Scraper Bike Team,
West Oakland Youth Center, Youth
Employment Partnership, Youth Uprising,
Hidden Genious Project, Listas, Alliance for
Girls, Youth Impact Hub/United Roots,
Youth Fellows, Pop-
Ups, Collaboration
with OUSD, Libraries,
Recreation Centers,
Summer Camps,
OCMA, Art, GPU
Office Hours, Existing
Community Events,
Surveys, GPAC
Audience Channel/Partners Priority Methods of
Engagement
OUSD, Oakland Parks and Rec Programs
(EOSC, Lincoln, FM Smith, etc.), AYPAL,
Youth Together, Oakland Kids First
People with
Disabilities
MCPD, Disability Advocates (see DOSP list),
ADA Services, Ability Now Bay Area, Center
for Independent Living, Clausen House,
Creative Growth, Disabled American
Veterans
GPAC, Deep Listening
Session, Existing
Community Events,
GPU Office Hours, Art,
Neighborhood
Walking Tours,
Surveys
Small Business
Owners
(particularly
Women and People
of Color)
Black Cultural Zone, A New American
Community Corporation, Popuphood,
Project Equity, ICA Fund Good Jobs,
California Hispanic Chamber of Commerce,
Prospera, East Bay SCORE, Oakland Makers,
Grameen America , EBPREC, BIDs, African
American Chamber, Latino Chamber,
Chinatown Chamber, Vietnamese Chamber,
OCIC, VABA
Art, GPU Office Hours,
Focus Groups, GPAC,
Existing Community
Events, Surveys
Formerly
Incarcerated
CURYJ, Planting Justice, CRC, Asian
Prisoner Support Committee, Young
Women’s Freedom Center, MISSSEY
Art, GPAC, Deep
Listening Sessions,
Existing Community
Events, Surveys
Unhoused
Neighbors
The Village, Black Arts Movement Business
District, CDC (BAMBD-CDC), CityTeam
Oakland, Covenant House, East Oakland
Community Foundation, Hamilton Housing
Solutions, Love and Justice in the Streets,
Punks with Lunch, Poor Magazine, Youth
Spirit Artworks, BOSS
Art, GPU Office Hours,
GPAC, Deep Listening
Sessions, Existing
Community Events,
Existing City Events,
Neighborhood
Walking Tours,
Surveys
Black Residents Black Cultural Zone, Black Arts Movement Business District CDC (BAMBD CDC) &
Merchants Association (BAMBD MA),
Eastside Arts Alliance, CURYJ, EBPREC,
House/Full of Blackwomen, Black
Organizing Project
GPU Office Hours,
GPAC, Deep Listening
Sessions, Pop-ups,
Art, Existing
Community Events,
Existing City Events,
Neighborhood
Walking Tours,
Surveys
Audience Channel/Partners Priority Methods of
Engagement
Other Residents of
Color and
Marginalized
Groups
Unity Council, Oakland Asian Cultural
Center), Lao Family Community
Development, Eastside Arts Alliance,
CURYJ, APEN, CAIR, Arab Resource and
Organizing Center (AROC), Transgender
Gender-Varient Intersect Justice Project
(TGIJP), Center for Social Inclusion, Race
Forward Oakland, Shoong Family Chinese
Cultural Center, MISSSEY (sex workers)
GPU Office Hours,
GPAC, Deep Listening
Sessions, Pop-ups,
Art, Existing
Community Events,
Existing City Events,
Neighborhood
Walking Tour, Surveys
Artists Malonga Arts Residents Association (MARA),
Deep Waters Dance, Scraper Bike Team,
CoachArt, Creative Growth, Culture Strike,
Eastside Arts Alliance, Studio One Art
Center, The Crucible, Oakland Museum of
California,
GPU Office Hours,
GPAC, Pop-Ups,
Deep Listening
Sessions, Art, Existing
Community Events,
Collaboration with
OCMA,
Neighborhood
Walking Tours,
Surveys
Deep East Oakland
Residents
East Oakland Collective, East Oakland
Boxing Association, East Oakland
Community Foundation, East Oakland
Youth Development Center, Hood Planning
Group, Homies Empowerment
GPU Office Hours,
GPAC, Pop-Ups,
Deep Listening
Sessions,
Neighborhood
Walking Tours,
Existing Community
Events, Surveys
Traditional Audiences
Table 5: Traditional Audiences
Audience Channel/Partners Method
Unaffiliated
Residents
88.5 KQED, 94.1 KPFA, 94.9 WiLD, 96.5
KOIT, 97.3 Alice KLLC, 98.1 The Breeze,
99.7 NOW,101.3 Star, 102.9 KBLX. 103.7
80s+,105.3 Live, 106.1 KMEL, ABC (KGO7),
CBS (KPIX5), FOX (KTVU2), NBC (KNTV),
KQED, Univision, Oakland Public Library,
Oakland Recreation Centers, Oakland
Museum of California, Various City
Departments
Surveys, Public
Education
Campaign, Free
Little Library GPU
Materials, City-wide
Mailer, Collaboration
with Libraries,
Recreation Centers,
and OMCA
Business BIDs, Metropolitan Chamber of Commerce Focus Groups, Surveys
Small &
Unaffiliated
Business Owners
City Small Business Center (maybe mailing
list), Arts/Culture/Maker Groups, work
w/EWDD’s Business Development unit
Focus Groups,
Surveys
Major Employers Metro & Ethnic Chambers, Port/Port Union, Kaiser, Chlorox, Blue Shield, Children’s
Hospital, Samuel Merritt, Tech (Pandora,
Square, etc.)
Focus Groups,
Surveys
Major Institutions Universities, UC Regents & UC Berkeley, Peralta Colleges/Laney College, hospitals
Focus Groups,
Surveys
Philanthropy/Foun
dations
San Francisco Community Foundation,
EBCF, CA Endowment, Akonadi
Focus Groups
Neighborhood
Associations
Neighborhood Services, All Neighborhood
Councils, Dimond Improvement
Association, Downtown Oakland
Community Benefit District, East Bay Asian
Local Development Corporation,
Koreatown/Northgate Community Benefit
District (KONO), Lake Merritt/Uptown
Community Benefit District, Longfellow
Community Association, Market Street
Corridor Neighborhood Association,
Montclair Neighborhood Council,
Rockridge Community Planning Council,
Santa Fe Community Association and
Neighbors, Sequoyah Hills Homeowners
Association, Upper Rockridge
Neighborhood Association,
Neighborhood
Walking Tours,
Presentations (by
request), Surveys
Advocacy
Organizations
East Bay Industrial Lands Working Group, Focus Groups, Surveys, Existing
Community Events
Transportation
Advocacy Groups
Bike East Bay, East Bay Bicycle Coalition,
Walk Oakland Bike Oakland, Scraper Bike
Team, Cycles of Change, East Bay Bike Party
Focus Groups,
Existing Community
Events
Development &
Real Estate
Community
Nonprofit developers & community land
trusts, EBPREC, OakCLT, NCLT, EBALDC,
private developers, Oakland Builders
Alliance, BTCA, BOMA EB,
Existing Community
Events, Focus
Groups, Surveys
Open Space,
Conservation, and
Recreation
Advocacy Groups
Friends of Oakland Parks, Outdoor Afro,
Sierra Club
Focus Groups,
Existing Community
Events, Surveys
Regional and
Government
Organizations
Alameda County (many different
departments, including real estate), BART,
Capitol Corridor, Caltrans, Link21, AC
Transit, EBMUD, EBRPD, OUSD, Port of
Oakland, California Coastal Commission,
MTC/ABAG, BAAQMD, Oakland Housing
Authority, UPPR, State and Federal Building
Representatives
GPAC (TAS)
Community-Based
Organizations &
Nonprofits
Greenlining, PolicyLink, Oakland Thrives,
SPUR ,
Focus Groups,
Existing Community
Events, Surveys
Engagement Activities
Informed by the suggested improvements in the Context section above the following are engagement activities that will be considered throughout GPU Phase 2. The following tables are intended to serve as a menu of options for engagement activities. The first table lists activities that are appropriate for all General Plan Elements, the second table lists activities that are Element specific. It is possible that not all engagement activities will be utilized in GPU Phase 2. Engagement activities will occur throughout GPU Phase 2 and selected as appropriate to the specific stage of the project and audiences the team needs to reach. A detailed timeline of which engagement activities are occurring in each stage of GPU Phase 2 is included at the end of this document in the Process and Timeline section.
The tables below offer specific engagement activities paired with it’s level of engagement, potential partners to collaborate with, and potential audiences to reach. Levels of engagement are defined by the Public Engagement Matrix in Oakland’s Department of Race and Equity Inclusive Public Engagement Planning Guide and include the following:
• Inform. Educate the public about the rationale for the project or decision; how it fits with City goals and policies; issues being considered, areas of choice or where public input is needed.
• Consult. Gather information and ask for advice from citizens to better inform the City’s work on the project.
• Collaborate. Create a partnership with the public to work along with the City in developing and implementing the planning process or project. • Shared Decision-making. Decision-makers delegate decision-making power to stakeholders or give them a formal role in making final decisions to be acted upon.
It is important to note that while the City is striving to move towards a model where power is more shared with the public than in the past, decisions about the General Plan ultimately rest with City Council. Recommendations made by City Staff to Planning Commission and City Council will be based on input from the community and will also be informed by Staff’s professional standard of care and the City’s responsibility to legal requirements.
The following table offers Engagement Activities that are appropriate for all GPU Phase 2 Elements.
Engagement Activities - All Elements
Engagement Activity Level of
Engagement
Potential Partners Audience
Media
• Newspaper
• Radio*
• Streaming Platform
Ads*
• Facebook Ads
• Billboards*
• Bus Stop Signage*
• Citywide Postcard
Mailer*
• Project Website
• Social Media
• E-Newsletters
Inform • KTOP
• AC Transit
• 88.5 KQED
• 94.1 KPFA
• 94.9 WiLD
• 96.5 KOIT
• 97.3 Alice KLLC
• 98.1 The Breeze
• 99.7 NOW
• 101.3 Star
• 102.9 KBLX
• 103.7 80s+
• 105.3 Live
• 106.1 KMEL
• ABC (KGO7)
• CBS (KPIX5)
• FOX (KTVU2)
• NBC (KNTV)
• KQED
• Univision
Citywide
Educational Videos Inform • KTOP
• Various City
Departments
• Youth Fellows
Citywide
Game-Based Activities
• Land Use Board
Game
• Loteria GPU
Version
Inform/Consult • Artists Youth, Spanish
Speakers,
Free Little General Plan
Library and Comment
Box*
Inform/Consult • Oakland Public
Library
• Artists
• Neighborhood
Councils
Citywide,
Preference given
to Priority
Neighborhoods
Walking tours with
specific neighborhoods
or populations* (e.g.,
Inform/Consult • OakDOT
• Bike East Bay
• Walk Bike Oak
Citywide,
Preference given
to Priority
Neighborhoods
disabled residents, senior
residents)
• AC Safe Routes to
Schools
TransForm
Oakland
• Mayor’s
Commission on
Aging
• Mayor’s
Commission on
Person’s with
Disabilities
• Neighborhood
Councils
• CBOs
Online Survey
• Pin Mapping
• Traditional Survey
accessible with QR
code
Consult • CBOs
Citywide
Public Hearings Consult • Citywide
Community Workshop Consult • CBOs Citywide,
location
preference
Priority
Neighborhoods
Deep Listening Sessions Consult • CBOs Priority
Audiences
Focus Group Meetings Consult • D&B Traditional
Audiences
Neighborhood Council
Meetings
Inform/Consult • Councilmembers
• Neighborhood
Council Leaders
Citywide by
request
Meet a Planner
• AC Transit Lines
• Parks and Public
Facilities
• Classrooms
• Online Office
Hours
Inform/Consult • Citywide,
location
preference
Priority
Neighborhoods
Art-Based Activities*
•
Collaborate • Artists
• Oakland Public
Library
Youth, Families,
Citywide
Councilmember Town
Halls
Inform/Consult • Council Members District Wide
Capacity Building
• Trainings*
Collaborate • Artists
• D&B
Citywide
• Toolkits*
• Citizens Planning
Institute*
• CBOs
•
Youth Focused
• Youth Fellows
Program and
Events
• GPU Curriculum
for OUSD
Collaborate • OUSD Civic Design
Studio
• OUSD CTE Pathway
• Youth Fellows
Youth
General Plan Advisory
Committee—Community
Advisory Subcommittee
Collaborate • Priority
Audiences
General Plan Advisory
Committee—Technical
Advisory Subcommittee
Collaborate • D&B • City
Departments
• Regional and
Government
Organizations
General Plan Advisory
Committee—Ex Officio
Inform • D&B • Boards &
Commissions
• Neighboring
Jurisdictions
• State &
Federal
Agencies
Pop-Ups at Existing
Community and City-
Sponsored Events such
as:
• FuturesFest
• Chinatown
Streetfest
• Native
American
Health Center
Indigenous
Red Market
• Weekly Panther
Prowl Roller
Skate Night
• Night Markets
Inform/Consult • CBOs
• Various City
Departments such
as:
• EWDD
• OakDOT
• HCD
• Public Works
• East Bay Industrial
Lands Working
Group
Priority &
Traditional
Audiences
* requires new or reallocated budget
Public Education Campaign through Paid Advertising
One of the challenges identified during Phase 1 of the General Plan Update is that the public was not aware of the update effort and the meaningfulness of the current moment in Oakland. Building on the conversations we had with community members, Deeply Rooted partners, and feedback from City Council, the team aims to create a much broader public education campaign for Phase 2 of the GPU. This campaign will aim to use local advertising on a variety of digital platforms, such as social media, television, and radio, as well as physical methods such as billboards and bus bench ads to build public awareness around the General Plan Update and encourage people to seek out opportunities to engage with the development of Oakland’s General Plan.
Through initial conversations with media providers such as ABC KGO7, CBS KPIX5, KQED, Oaklandside, and others, as well as an initial assessment of the cost for social media advertising, the team has identified a minimum public education budget of $25,000, with an ideal ask of $60-75,000, to build an effective public education campaign for Phase 2 of the GPU. This would allow us to reach 100,000-150,000 Oaklanders, a significant increase over the 10,000 people reached digitally in GPU Phase 1.
Exhibit B
Proposed Policies and Procedures
Policies and Procedures to ensure applicable discretionary land use decisions relevant to the Open Space, Conservation, and Recreation Element (OSCAR) are not substantially inconsistent with the policies of the proposed update to the OSCAR being considered or studied.
Policies:
1. Require development within the City designated Open Space Zones to be consistent with the goals, policies, and actions of the existing OSCAR.
2. Review proposed development within the Open Space Zones for consistency with the proposed OSCAR. To the extent that it is inconsistent with the existing OSCAR, the inconsistency shall be noted and addressed where feasible in the conditions of development.
3. Review proposed development within the Open Space Zones to be consistent with the vision and value statements which were created by the community to help focus the work of the OSCAR update.
Procedures:
1. Review all land use projects within the Open Space Zones against all available current and proposed OSCAR documents and elements.
2. Prior to approving any land use project within the Open Space Zones subject to discretionary review, the City shall make the following findings:
a. The project is consistent with the existing OSCAR.
b. The project will be substantially consistent with the proposed OSCAR. c. There is little or no probability that the project will be detrimental to or interfere with the future adopted OSCAR update.
d. The project will promote the vision and values of the City of Oakland. e. If there is inconsistency, it will be resolved by the conditions of the development or redesign of the development.
3. Prior to approving any Specific Plan or Specific Plan Amendment impacting lands within the Open Space Zones, the City shall review the proposed project to ensure:
a. There is little or no probability that the project will be detrimental to or interfere with the future adopted updated OSCAR.
b. The project will promote the vision and values of the City of Oakland.
4. Prior to approving any General Plan Amendment involving the Open Space Zones, the City shall make the following findings:
a. The amendment is consistent with the proposed OSCAR update. b. The amendment will promote the vision and values of the City of Oakland.
5. The City shall not approve any development agreement, vesting tentative map or other agreement impacting lands within the Open Space Zone which would be inconsistent with the proposed OSCAR update.
6. Any required CEQA analysis for proposed developments within the Open Space Zone shall address both the current OSCAR and proposed OSCAR update.