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Genice Jacobs
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GENICE JACOBS onpurposecreative.com
CONSULTANT | COMMUNITY ADVOCATE | STRATEGIC COMMUNICATIONS LEAD Consultant and creative strategist with a record of mobilizing awareness, resources, and policy action across government, nonprofit, and community sectors. Experienced in campaign production, coalition building, and advancing equity initiatives supporting vulnerable populations.
EXPERIENCE CONSULTANT / CAMPAIGN PRODUCER / PUBLIC POLICY Alameda County Emergency Medical Services — “Stop the Bleed” Campaign (2019 - 2023) Developed and led a public-health education campaign promoting community emergency response. Produced the award-winning PSA “Lacey’s Story”, adopted by National Stop the Bleed Day and aired countywide. International Rescue Committee (2018 - 2019) — Created human trafficking training for healthcare and social-services; interim caseworker for foreign-national survivors.
Alameda County District Attorney / HEAT Watch (2013 - 2016) Produced a landmark outdoor and digital Protect Oakland Kids campaign to prevent child sex trafficking. Partnered with the DA’s Office and nonprofit MISSSEY to secure donated ad placements citywide. Expanded as “Protect LA Kids” and “Protect San Diego Kids,” collectively reaching over 25 million people.
Campaigns generated extensive media coverage, fostered public vigilance, aided victim rescues, and raised funds for survivor services. Justice At Last, Journey Out, & MISSSEY (Various projects) Video Production, fund development, and training initiatives to expand survivor-centered programming. BUSINESS / ENTREPRENEURSHIP Guided Tanzania Safaris — Principal (2024 – Present) Founded California-based tour company offering wildlife safaris in Tanzania. Profluence Partners — Principal (2000 – 2014) Founded/led staffing firm serving technology startups; advised founders on organizational development and building high- performance tech teams. Clients: Actian, Zyrion, SolveDirect*, ReedShay Executive Search, Anchor Technologies, Attributor, Sunflower Systems, Applied Biosystems, BARRA, Genesys Telecommunication *Assisted SolveDirect’s founders from Austria in establishing a U.S. subsidiary and grew the subsidiary from the ground up to acquisition by CISCO Systems. (2009 - 2013) ESG Consulting — Account Manager (1998 – 2000) Built new Bay Area client base generating $2.3M in annual revenue; clients included United Airlines, Autodesk, Electronic Arts, and Genentech. COMMUNITY & LEADERSHIP Elected Delegate, California Democratic Party (CADEM AD-18: Oakland / Emeryville / Alameda), (Present). CADEM Children’s Caucus leadership. Alameda County Democratic Party Central Committee Representative. Advisor, Alameda County Youth Advisory Board on Homelessness and Oakland Youth Commission Organized City of Oakland hearings on and Youth Experiencing Homelessness (2021), and Commercially Sexually Exploited Children (CSEC) and co-authored resolution establishing Oakland’s CSEC Taskforce (2013) Co-Chair, AC United, Human Trafficking Prevention Education Committee (2014 - 2016) Panelist / Speaker, California School Boards Association — Presented on child sex trafficking prevention (2015–2018) Advocate / Spokesperson, California Against Slavery (2012 - 2014) Spokesperson for Proposition 35 (2012); contributed to drafting and passage of SB 1165 (Sexual Abuse and Trafficking Prevention Education Law, 2014) Social Entrepreneur, SociaLite, a solar lighting project of The Cooper Union, (2009 - 2012) Raised funds for solar lighting installations for off- grid villages. Travelled to Ghana to advance the sustainable village-based, pay-as-you-go business model and develop the required infrastructure. SELECTED CREATIVE CREDITS Protect Oakland Kids Campaign — Executive Producer — Trafficking awareness campaign adopted by multiple counties; acknowledged in the U.S. House of Representatives.
California’s Forgotten Children Documentary — Associate Producer (2013 - 2018) Six-time award-winning and 12x nominated documentary on child trafficking. Stop the Bleed PSA — Executive Producer — NATAS Award of Distinction, SF ADDY Award. Disrupt Sex Trafficking Campaign — Outdoor campaign adopted by 12 counties. Full portfolio at OnPurposeCreative.com EDUCATION M.A., Advertising — University of Texas at Austin.
Thesis on Cause-Related Marketing published in the Journal of Promotion Management. B.S., Marketing — San Diego State University. AIESEC Traineeship — Osaka, Japan. RECOGNITION ADDY & NATAS Awards for “Stop the Bleed” (2019) • Ford Freedom Unsung Award (2015) • City of Oakland Local Hero (2015) • Modern Day Abolitionist Award (2014) Genice Jacobs
GENICE JACOBS
onpurposecreative.com
CONSUL T ANT | COMMUNITY ADVOCATE | STRATEGIC COMMUNICATIONS LEAD Consultant and creative strategist with a record of mobilizing awareness, resources, and policy action across government, nonprofit, and community sectors. Experienced in campaign production, coalition building, and advancing equity initiatives supporting vulnerable populations.
EXPERIENCE
CONSUL T ANT / CAMPAIGN PRODUCER / PUBLIC POLICY
Alameda County Emergency Medical Services — “Stop the Bleed” Campaign (2019 - 2023) Developed and led a public-health education campaign promoting community emergency response.
Produced the award-winning PSA “Lacey’s Story” , adopted by National Stop the Bleed Day and aired countywide.
International Rescue Committee (2018 - 2019) — Created human trafficking training for healthcare and social-services; interim caseworker for foreign-national survivors.
Alameda County District Attorney / HEAT Watch (2013 - 2016) Produced a landmark outdoor and digital Protect Oakland Kids campaign to prevent child sex trafficking. Partnered with the DA’s Office and nonprofit MISSSEY to secure donated ad placements citywide. Expanded as “Protect LA Kids” and “Protect San Diego Kids,” collectively reaching over 25 million people. Campaigns generated extensive media coverage, fostered public vigilance, aided victim rescues, and raised funds for survivor services.
Justice At Last, Journey Out, & MISSSEY (Various projects) Video Production, fund development, and training initiatives to expand survivor-centered programming.
BUSINESS / ENTREPRENEURSHIP
Guided Tanzania Safaris — Principal (2024 – Present)
Founded California-based tour company offering wildlife safaris in Tanzania.
Profluence Partners — Principal (2000 – 2014)
Founded/led staffing firm serving technology startups; advised founders on organizational development and building high-performance tech teams. Clients: Actian, Zyrion, SolveDirect*, ReedShay Executive Search, Anchor Technologies, Attributor, Sunflower Systems, Applied Biosystems, BARRA, Genesys Telecommunication
*Assisted SolveDirect’s founders from Austria in establishing a U.S. subsidiary and grew the subsidiary from the ground up to acquisition by CISCO Systems. (2009 - 2013) ESG Consulting — Account Manager (1998 – 2000)
Built new Bay Area client base generating $2.3M in annual revenue; clients included United Airlines, Autodesk, Electronic Arts, and Genentech.
COMMUNITY & LEADERSHIP
Elected Delegate, California Democratic Party (CADEM AD-18: Oakland / Emeryville / Alameda), (Present). CADEM Children’s Caucus leadership. Alameda County Democratic Party Central Committee Representative.
Advisor, Alameda County Youth Advisory Board on Homelessness and Oakland Youth Commission Organized City of Oakland hearings on and Youth Experiencing Homelessness (2021), and Commercially Sexually Exploited Children (CSEC) and co-authored resolution establishing Oakland’s CSEC Taskforce (2013)
Co-Chair, AC United, Human Trafficking Prevention Education Committee (2014 - 2016) Panelist / Speaker, California School Boards Association — Presented on child sex trafficking prevention (2015–2018)
Advocate / Spokesperson, California Against Slavery (2012 - 2014) Spokesperson for Proposition 35 (2012); contributed to drafting and passage of SB 1165 (Sexual Abuse and Trafficking Prevention Education Law, 2014)
Social Entrepreneur, SociaLite, a solar lighting project of The Cooper Union, (2009 - 2012) Raised funds for solar lighting installations for off-grid villages. Travelled to Ghana to advance the sustainable village-based, pay-as-you-go business model and develop the required infrastructure.
SELECTED CREATIVE CREDITS
Protect Oakland Kids Campaign — Executive Producer — Trafficking awareness campaign adopted by multiple counties; acknowledged in the U.S. House of Representatives.
California’s Forgotten Children Documentary — Associate Producer (2013 - 2018) Six-time award-winning and 12x nominated documentary on child trafficking.
Stop the Bleed PSA — Executive Producer — NATAS Award of Distinction, SF ADDY Award.
Disrupt Sex Trafficking Campaign — Outdoor campaign adopted by 12 counties.
Full portfolio at OnPurposeCreative.com
EDUCATION
M.A., Advertising — University of Texas at Austin. Thesis on Cause-Related Marketing published in the Journal of Promotion Management.
B.S., Marketing — San Diego State University.
AIESEC Traineeship — Osaka, Japan.
RECOGNITION
ADDY & NATAS Awards for “Stop the Bleed” (2019) • Ford Freedom Unsung Award (2015) • City of Oakland Local Hero (2015) • Modern Day Abolitionist Award (2014)