SALIM SHARIFF Digital & Comms Strategist | Trainer | Dad
Radicle Digital – Founder & CEO (present)
As a digital communications specialist, I work on coaching, capacity building, strategic planning and execution for organizations like Reproductive Freedom For All, Black Lives Matters, and March for Our Lives
Contest Every Race – Executive Director (2022-2023)
● Led a team of 19 (9 in a union) to contact millions of progressives to recruit +71,000 potential candidates against otherwise uncontested Republicans, send 15M texts, grant $350,000+ to local Dem parties, and knock +200k doors in 25+ states with an annual budget of $3.2M ● Led donor engagement; drove multiple six figure contributions towards an overall $2.5M raise ● Hired 5 new staff, oversaw 4 performance improvement plans and two severances for staff hired prior to me; instituted best practices from the Management Center to improve team culture & cohesion ● Closed +12 state & national partners to run the CER Program through their brand, generating ~$250K ● Went on and off the record with a number of national reporters at Axios, the NYT, and other outlets
Made to Save, an initiative of Civic Nation – VP of Digital & Communications (2021-2022) Oversaw digital & comms for an 18 month, $17M national grassroots campaign focused on increasing access and trust of the COVID-19 vaccines in communities of color; managed a team of 13 content, organizing, and communications staff, raised $750K in grants, and won 4 Shorty Awards. Our team generated +300M digital impressions, +30M video views, +500K site visits, 75+ advisories, 40+ placed clips; contacted +5M people, generated +700K conversations, & trained +7K people on effective persuasion conversations
50+1 Strategies
– Vice President (2019-2021)
Hired a team of 9 who ran digital programs for +20 clients—including the ACLU, Cory Booker 2020, & Movement for Black Lives—generating +$1.5M in revenue. Oversaw +4.75M total ad spend which served +320M impressions & recruited +400K email subscribers. Drove +30K volunteer shifts & 15M P2P texts
Other relevant experience:
● Crowdpac-Engagement & Marketing Director (2016-2018) Managed a team of 3 to market product & help users like Arnold Schwarzenegger & Ady Barkan fundraise +$5M for progressive causes ● Freelance Digital Communications Consultant (Since 2017) Worked with 15+ clients, including Black Lives Matter, President Biden’s PAC (2018), Decolonizing Wealth Project, and MobilizeAmerica ● Hillary for America-State Digital Director (2015-2016) Managed 15 staff & full time volunteers in OH, drove 52K+ volunteer shifts through online organizing and 310K+ total online signups ● Airbnb-Director of NY Digital Engagement (2014-2015) Managed a team of 6 to activate +10K Airbnb hosts to lobby the NYC Council in favor of home sharing and Airbnb’s policy objectives ● Braley for Senate-Digital Director (2014) Raised nearly $2M online & recruited +3K volunteers ● US Dept. of Health & Human Services-Digital Advisor (2013-2014) Managed all digital communication for HealthCare.gov, including crisis comms and $650K in digital ads budget & vendors ● Obama for America-Digital Organizer, promoted Ohio Deputy Digital Director (2011-2012) ● Volunteer work: I serve on the boards of Spread the Vote (secretary) and Farming Hope (chair), and regularly train for the National Democratic Training Committee, Center for Digital Strategy, and Arena
SKILLS: Excellent written & verbal communicator, proficient in HTML, CSS, Adobe Design Suite/Canva, video editing, photography, most CMS & CRM tools, SEO, most digital advertising platforms, digital advocacy and organizing tools, and online fundraising. +10 years of management & team building experience