WHAT WE DO
OVERVIEW
About First 5 Alameda County
First 5 Early Care and Education Emergency Grants:
Helps Family Child Care programs and child care
centers stay open.
Measure C Family Resource Center and Family
Shelter Grants: Strengthens community based
supports for families with young children.
► F U N D
W e f u n d o r g a n iz a t io n s a n d in it ia t iv e s t h a t s u p p o r t y o u n g c h ild r e n a n d t h e ir fa m ilie s , w it h a fo c u s o n t h o s e w it h t h e g r e a t e s t n e e d .
O u r in v e s t m e n t s p r io r it iz e e q u it y a n d e x p a n d a c c e s s t o c u lt u r a lly r e le v a n t s e r v ic e s a n d lo c a l c u lt u r a l in s t it u t io n s t h a t e n r ic h le a r n in g , c o n n e c t io n , a n d c o m m u n it y b e lo n g in g .
P a rtn e rsh ip s in clu d e :
S e rvice s p rovid e rs, e g . tea ch e rs, p ro g ra m a d m in istra to rs, h ea lth ca re p rovid e rs
C o m m u n ity o rg a n iza tio n s like A la m e d a C o u n ty A d va n ce d p aym e n t a g e n cie s
Fa m ilie s a n d C a re g ive rs
► P A R T N E R
W e p a r t n e r w it h p a r e n t s , c h ild c a r e p r o v id e r s , c o m m u n it y o r g a n iz a t io n s , a n d p u b lic a g e n c ie s t o b u ild t h e b e s t e a r ly c h ild h o o d s y s t e m fo r A la m e d a C o u n t y .
M u ch o f o u r w o rk is ta x fu n d e d f ro m th e fo llow in g so u rce s:
T h e C h ild re n ’s H ea lth & C h ild C a re In itia tive fo r A la m e d a C o u n ty (M ea su re C )
O a k la n d C h ild re n ’s In itia tive (M ea su re A A ) ► A D M IN IS T E R
W e a d m in is t e r p r o g r a m s fo r y o u n g c h ild r e n t h a t o f fe r t a n g ib le s e r v ic e s lik e fa m ily r e s o u r c e n a v ig a t io n , F a t h e r h o o d p r o g r a m m in g , c o a c h in g fo r p r o v id e r s , a c c e s s t o a f fo r d a b le c h ild c a r e , p e d ia t r ic c a r e a n d c o o r d in a t io n , a n d p r o v id e r t r a in in g .
W e a d vo ca te fo r a n d in ve st in :
Fa m ilie s
Lea rn in g a n d C a re
T h rivin g N e ig h b o rh o o d s + C o m m u n ity Lea d e rsh ip
H ea lth & W e ll-b e in g
► A D V O C A T E
W e a d v o c a t e fo r e q u it a b le p o lic ie s t h a t a d d r e s s s o c io e c o n o m ic in e q u it ie s , in c lu d in g w o r k fo r c e c o n d it io n s a n d w a g e g r o w t h , s o fa m ilie s a n d t h o s e w h o c a r e fo r y o u n g c h ild r e n c a n t h r iv e .
F i r s t 5 A l a m e d a C o u n t y i s a p u b l i c a g e n c y a n d s y s t e m b u i l d e r w o r k i n g t o e n s u r e e v e r y c h i l d — r e g a r d l e s s o f r a c e , i n c o m e , o r n e i g h b o r h o o d h a s a s t r o n g s t a r t i n l i f e . W e a l i g n p u b l i c f u n d i n g , p a r t n e r s , a n d d a t a t o b u i l d a n i n t e g r a t e d , e q u i t y - c e n t e r e d e a r l y c h i l d h o o d s y s t e m t h a t s u p p o r t s t h e w h o l e c h i l d , w h o l e f a m i l y , a n d w h o l e c o m m u n i t y .
A s t h e a d m i n i s t r a t o r o f M e a s u r e C , w e s t e w a r d v o t e r - a p p r o v e d f u n d i n g t o e x p a n d a c c e s s t o e a r l y c a r e a n d e d u c a t i o n , s t r e n g t h e n f a m i l y s t a b i l i t y , a n d i n v e s t i n t h e p r o v i d e r s a n d c a r e g i v e r s f a m i l i e s r e l y o n . T h r o u g h l e a d e r s h i p a n d c o o r d i n a t i o n a c r o s s i n i t i a t i v e s , i n c l u d i n g t h e O a k l a n d C h i l d r e n ' s I n i t i a t i v e a n d o t h e r c o u n t y w i d e e f f o r t s , w e h e l p a l i g n p r o g r a m s , r e d u c e f r a g m e n t a t i o n , a n d e n s u r e s y s t e m s w o r k b e t t e r f o r f a m i l i e s .
T o g e t h e r w i t h o u r p a r t n e r s , w e a r e m o v i n g b e y o n d f r a g m e n t e d s e r v i c e s t o w a r d a c o o r d i n a t e d s y s t e m t h a t u s e s p u b l i c d o l l a r s f o r t h e p u b l i c g o o d — s o e v e r y c h i l d e n t e r s k i n d e r g a r t e n r e a d y t o l e a r n a n d t h r i v e s b e y o n d .
OUR FRAMEWORK
FIRST 5 ALAMEDA FUNDING
► P L A C E
W e w o r k w it h c o m m u n it ie s t o c r e a t e s a fe , liv a b le , k id - f r ie n d ly n e ig h b o r h o o d s —s u p p o r t in g e c o n o m ic o p p o r t u n it y , a c c e s s t o g o o d jo b s , a n d p la c e - b a s e d in v e s t m e n t s lik e p a r k s a n d r e c r e a t io n t h a t b e n e fi t t h e w h o le c o m m u n it y .
► P E O P L E
W e e n s u r e c o m m u n it ie s a n d fa m ilie s h a v e t h e r e s o u r c e s t h e y n e e d fo r c h ild r e n t o t h r iv e in c lu d in g b a s ic n e e d s lik e h e a lt h c a r e , fo o d , h o u s in g , r e lia b le t r a n s p o r t a t io n , a n d w a g e g r o w t h a lo n g s id e s e r v ic e s t h a t s u p p o r t jo b s u c c e s s , s t r o n g fa m ily r e la t io n s h ip s , a n d p o s it iv e m e n t a l h e a lt h . ► P O L IC Y
W e a d v a n c e p o lic y a n d s y s t e m s c h a n g e t o s u p p o r t c h ild r e n a n d fa m ilie s , w o r k in g a c r o s s t h e f u ll e c o s y s t e m o f p r o v id e r s , c o m m u n it y - b a s e d o r g a n iz a t io n s , a n d fa m ilie s . B y c e n t e r in g c o m m u n it y v o ic e a n d liv e d e x p e r ie n c e , w e h e lp a lig n p o lic ie s , p r o g r a m s , a n d s e r v ic e s in t o a m o r e c o o r d in a t e d s y s t e m t h a t s u p p o r t s y o u n g c h ild r e n a n d t h o s e w h o c a r e fo r t h e m .
A Place, People, and Policy framework guide our public system building work. ► Learn more at first5alameda.org
► M E A S U R E C
T h e C h ild r e n 's H e a lt h & C h ild C a r e In it ia t iv e fo r A la m e d a C o u n t y (M e a s u r e C ) is a lo c a l s a le s t a x in A la m e d a C o u n t y t h a t in v e s t s in e a r ly e d u c a t o r s , y o u n g c h ild r e n , a n d t h e ir fa m ilie s . B e c a u s e o f M e a s u r e C , e v e r y o n e in A la m e d a C o u n t y p a y s a 0 .5 % s a le s t a x w h e n t h e y b u y s o m e t h in g . T h is s a le s t a x w a s a p p r o v e d b y v o t e r s in 2 0 2 0 t o g e n e r a t e a p p r o x im a t e ly $ 1 5 0 m illio n a n n u a lly fo r e x p a n d in g a c c e s s t o e a r ly c h ild h o o d e d u c a t io n in A la m e d a C o u n t y . In J u n e 2 0 2 5 , F ir s t 5 r e c e iv e d fi n a l a p p r o v a l t o b e g in u s in g t h e s e f u n d s . O v e r t h e n e x t fi v e y e a r s , M e a s u r e C p r o v id e s n e a r ly a b illio n d o lla r s t o s u p p o r t k id s a n d fa m ilie s .
F ir s t 5 A la m e d a C o u n t y is t h e a d m in is t r a t o r o f t h e c h ild c a r e , p r e s c h o o l, a n d e a r ly e d u c a t io n p o r t io n o f M e a s u r e C ’s r e v e n u e : 8 0 p e r c e n t o f t h e g e n e r a t e d f u n d s . T h e p la n fo r h o w M e a s u r e C m o n e y w ill b e s p e n t o v e r t h e n e x t fi v e y e a r s w a s s h a p e d b y c o m m u n it y v o ic e a t e v e r y s t e p . T h e im p a c t o f M e a s u r e C w ill b e fe lt a c r o s s e v e r y c o r n e r o f t h e c o u n t y . ► P R O P O S IT IO N 1 0
P a s s e d b y C a lifo r n ia v o t e r s in 1 9 9 8 , P r o p 1 0 e s t a b lis h e d t h e 5 8 c o u n t y F ir s t 5 c o m m is s io n s a n d p r o v id e s d e d ic a t e d f u n d in g t h r o u g h a t o b a c c o t a x t o s u p p o r t t h e h e a lt h y d e v e lo p m e n t o f c h ild r e n a g e s 0 –5 . F o r F ir s t 5 A la m e d a C o u n t y , P r o p 1 0 f u n d in g s u p p o r t s a r a n g e o f c o r e e a r ly c h ild h o o d in v e s t m e n t s , in c lu d in g p r o g r a m s lik e p e d ia t r ic c a r e c o o r d in a t io n , fa t h e r h o o d in it ia t iv e s , in v e s t m e n t s in n e ig h b o r h o o d s , d e v e lo p m e n t a l s c r e e n in g , a n d b r o a d e r s c h o o l r e a d in e s s e f fo r t s . T h e s e f u n d s a r e d e s ig n e d t o s t r e n g t h e n fa m ilie s , p r o m o t e e a r ly h e a lt h a n d d e v e lo p m e n t , a n d b u ild t h e fo u n d a t io n fo r c h ild r e n t o e n t e r k in d e r g a r t e n r e a d y t o le a r n a n d g r o w . ► T H E O A K L A N D C H IL D R E N ’S IN IT IA T IV E O C I is a C it y p a r c e l t a x (M e a s u r e A A ) d e s ig n e d t o e x p a n d c r a d le - t o - c a r e e r s u p p o r t s fo r O a k la n d fa m ilie s , in c lu d in g in c r e a s in g a c c e s s t o h ig h - q u a lit y e a r ly c a r e a n d e d u c a t io n fo r t h e c it y ’s y o u n g e s t c h ild r e n . F ir s t 5 A la m e d a C o u n t y s e r v e s a s t h e C it y ’s Im p le m e n t a t io n P a r t n e r , w o r k in g c lo s e ly w it h C it y le a d e r s h ip a n d O U S D t o d e v e lo p a n d a d v a n c e a r o a d m a p fo r u n iv e r s a l p r e s c h o o l in O a k la n d . In t h is r o le , F ir s t 5 a c t s a s a fi s c a l in t e r m e d ia r y a n d s t e w a r d , s t r a t e g ic a lly b r a id in g lo c a l f u n d in g a c r o s s M e a s u r e C a n d O C I t o a lig n p r o g r a m s a n d in v e s t m e n t s , a n d t o s t r e n g t h e n c o o r d in a t io n a n d s y s t e m - b u ild in g a c r o s s p a r t n e r s .