Agenda Item
City Council
Item #: 3.4. 5/9/2023 File #: 23-0302
TO: Honorable Mayor and Members of the City Council
FROM: Tom Kisela, City Manager
1. SUBJECT
First Amendment to Professional Services Agreement with Cornerstone Communications & Public Relations, Inc. for communications and public relations services.
2. SUMMARY
The proposed first amendment would provide additional funding for communications and public relations services.
3. RECOMMENDED ACTION
Approve the first amendment to agreement with Cornerstone Communications & Public Relations, Inc. in the amount of $175,100 for communications and public relations services; and authorize the Mayor and the City Clerk to execute on behalf of the City.
4. FISCAL IMPACT
The total expenditure for this agreement is $175,100 and will be funded through the General Fund.
5. STRATEGIC PLAN GOALS
Goal 4: Provide outstanding public service
b: Provide facilities and services to meet customer expectations.
Goal 4: Provide outstanding public service
c: Enhance technology to improve public accessibility to information and services.
6. DISCUSSION AND BACKGROUND
Providing timely, accurate, and relevant information to the public is an important City function that is accomplished through the City website, social media, print publications, and working with local news outlets. City communications efforts are overseen by the City Manager’s Office, with input and assistance from the various City departments.
In February, the City began contracting with Cornerstone Communications & Public Relations, Inc. (Cornerstone) to provide a variety of communications and public relations services. This agreement allows the City to augment existing staff resources with Cornerstone’s team that can provide specialized services including media relations, social media consultation, video production, crisis communications, and photography. Cornerstone’sfirst project was to relaunch the City’smain social media accounts to increase community engagement through social media.
The proposed first amendment will add additional funding to the agreement with Cornerstone so that they can continue to provide communications and public relations services through the rest of this City of Orange Printed on 5/4/2023Page 1 of 2
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Item #: 3.4. 5/9/2023 File #: 23-0302
they can continue to provide communications and public relations services through the rest of this fiscal year and into the next fiscal year. The total amount of the amendment will be funded through salary savings.
7. ATTACHMENT
· First Amendment to Professional Services Agreement with Cornerstone Communications & Public Relations, Inc.
City of Orange Printed on 5/4/2023Page 2 of 2
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