PROFESSIONAL SERVICES AGREEMENT
[SB 1383 Local Assistance Grant Program Implementation Services]
THIS PROFESSIONAL SERVICES AGREEMENT (the “Agreement”) is made at Orange, California, on thi s _____ day of ____________, 20 24 (the “Effective Date”) by and between the CITY OF ORANGE, a municipal corporation (“City”), and TRIPEPI, SMITH & ASSOCIATES, INC., a California corporation (“Contractor”), who agree as follows:
1. Services. Subject to the terms and conditions set forth in this Agreement, Contractor shall provide to the reasonable satisfaction of City the services set forth in Exhibit “A,” which is attached hereto and incorporated herein by reference. As a material inducement to City to enter into this Agreement, Contractor represents and warrants that it has thoroughly investigated and considered the scope of services and fully understands the difficulties and restrictions in performing the work. The services which are th e subject of this Agreement are not in the usual course of City’s business and City relies on Contractor’s representation that it is independently engaged in the busi ness of providing such services and is experienced in performing the work.
Contractor shall perform all services in a manner reasonably satisfactory to City and in a manner in conformance with the standards of quality normally observed by an entity provid ing such services to a municipal agency. All services provided shall conform to all federal, state and local laws, rules and regulations and to the best professional standards and practices. The terms and conditions set forth in this Agreement shall control over any terms and conditions in Exhibit "A" to the contrary.
Joshua Soliz , Public Works Admin Manager (“City’s Project Manager”), shall be the person to whom Contractor will report for the performance of services hereunder. It is understood that Contractor’s performance hereunder shall be under the supervision of City’s Project Manager (or his/her designee), that Contractor shall coordinate its services hereunder with City’s Project Manager to the extent required by City’s Project Manager, and that all performances required hereunder by Contractor shall be performed to the satisfaction of City’s Project Manager and the City Manager.
2. Compensation and Fees.
a. Contractor's total compensation for all services performed under this Agreement, shall not exceed NINETY-SIX THOUSAND EIGHT HUNDRED SEVENTY - THREE DOLLARS and 00/100 ($96,873.00) without the prior written authorization of City.
b. The above compensation shall include all costs, including, but not limited to, all clerical, administrative, overhead, insurance, reproduction, telephone, travel, auto rental, subsistence and all related expenses.
3. Payment.
a. As scheduled services are completed, Contractor shall submit to City an invoice for the services completed, authorized expenses and authorized extra work actually performed or incurred.
2 b. All such invoices shall state the basis for the amount invoiced, including services completed, the number of hours spent and any extra work performed.
c. City will pay Contractor the amount invoiced within thirty (30) days after the approval of the invoice.
d. Payment shall constitute payment in full for all services, authorized costs and authorized extra work covered by that invoice.
4. Change Orders. No payment for extra services caused by a change in the scope or complexity of work, or for any other reason, shall be made unless and until such extra services and a price therefor have been previously authorized in writing and approved by City as an amendment to this Agreement. City’s Project Manager is authorized to approve a reduction in the services to be performed and compensation therefor. All amendments shall set forth the changes of work, extension of time, and/or adjustment of the compensation to be paid by City to Contractor and shall be signed by the City’s Project Manager, City Manager or City Council, as applicable.
5. Licenses. Contractor represents that it and any subcontractors it may engage, possess any and all licenses which are required under state or federal law to perform the work contemplated by this Agreement and that Contractor and its subcontractors shall maintain all appropriate licenses, including a City of Orange business license, at its cost, during the performance of this Agreement.
6. Independent Contractor . At all times during the term of this Agreement, Contractor shall be an independent contractor and not an employee of City. City shall have the right to control Contractor only insofar as the result of Contractor's services rendered pursuant to this Agreement. City shall not have the right to control the means by which Contractor accomplishes services rendered pursuant to this Agreement. Contractor shall, at its sole cost and expense, furnish all facilities, materials and equipmen t which may be required for furnishing services pursuant to this Agreement. Contractor shall be solely responsible for, and shall indemnify, defend and save City harmless from all matters relating to the payment of its subcontractors, agents and employees, including compliance with social security withholding and all other wages, salaries, benefits, taxes, exactions, and regulations of any nature whatsoever.
Contractor acknowledges that it and any subcontractors, agents or employees employed by Contractor shall not, under any circumstances, be considered employees of City, and that they shall not be entitled to any of the benefits or rights afforded employees of City, including, but not limited to, sick leave, vacation leave, holiday pay, Public Employees Retirement System benefits, or health, life, dental, long-term disability or workers' compensation insurance benefits.
7. Contractor Not Agent. Except as City may specify in writing, Contractor shall have no authority, express or implied, to act on behalf of City in any capacity whatsoever as an agent. Contractor shall have no authority, express or implied, to bind City to any obligation whatsoever.
8. Designated Persons. Only those qualified persons authorized by City’s Project Manager, or as designated in Exhibit “A,” shall perform work provided for under this Agreement. 3 It is understood by the parties that clerical and other nonprofessional work may be performed by persons other than those designated.
9. Assignment or Subcontracting. No assignment or subcontracting by Contractor of any part of this Agreement or of funds to be received under this Agreement shall be of any force or effect unless the assignment has the prior written approval of City. City may terminate this Agreement rather than accept any proposed assignment or subcontracting. Such assignment or subcontracting may be approved by the City Manager or his/her designee.
10. Time of Completion . Except as otherwise specified in Exhibit “A,” Contractor shall commence the work provided for in this Agreement within five (5) days of the Effective Date of this Agreement and diligently prosecute completion of the work in accordance with the time period set forth in Exhibit “A” hereto] or as otherwise agreed to by and between the representatives of the parties.
11. Time Is of the Essence. Time is of the essence in this Agreement. Contractor shall do all things necessary and incidental to the prosecution of Contractor's work.
12. Reserved.
13. Delays and Extensions of Time . Contractor's sole remedy for delays outside its control, other than those delays caused by City, shall be an extension of time. No matter what the cause of the delay, Contractor must document any delay and request an extension of time in writing at the time of the delay to the satisfaction of City. Any extensions granted shall be limited to the length of the delay outside Contractor’s control. If Contractor believes that delays caused by City will cause it to incur additional costs, it must specify, in writing, why the delay has caused additional costs to be incurred and the exact amount of such cost at the time the delay occurs. No additional costs can be paid that exceed the not to exceed a mount stated in Section 2.a, above, absent a written amendment to this Agreement.
14. Products of Contractor. The documents, studies, evaluations, asses sments, reports, plans, citations, materials, manuals, technical data, logs, files, designs and other products produced or provided by Contractor for this Agreement shall become the property of City upon receipt. Contractor shall deliver all such products to City prior to payment for same. City may use, reuse or otherwise utilize such products without restriction.
15. Equal Employment Opportunity . During the performance of this Agreement, Contractor agrees as follows:
a. Contractor shall not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law. Contractor shall ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law.
Such actions shall include, but not be limited to the following: employment, upgrading, demotion or transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms 4 of compensation and selection for training, including apprenticeship. Contractor agrees to post in conspicuous places, available to employees and applicants for employment, a notice setting forth provisions of this non-discrimination clause.
b. Contractor shall, in all solicitations and advertisements for employees placed by, or on behalf of Contractor, state that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law.
c. Contractor shall cause the foregoing paragraphs (a) and (b) to be inserted in all subcontracts for any work covered by this Agreement, provided that the foregoing provisions shall not apply to subcontracts for standard commercial supplies or raw materials.
16. Conflicts of Interest. Contractor agrees that it shall not make, participate in the making, or in any way attempt to use its position as a consultant to influence any decision of City in which Contractor knows or has reason to know that Contractor, its officers, partners, or employees have a financial interest as defined in Section 87103 of the Government Code.
17. Indemnity.
a. To the fullest extent permitted by law , Contractor agrees to indemnify, defend and hold City, its City Council and each member thereof, and the officers, officials, agents and employees of City (collectively the “Indemnitees”) entirely harmless from all liability arising out of:
(1) Any and all claims under workers’ compensation acts and other employee benefit acts with respect to Contractor’s employees or Contractor’s subcontractor’s employees arising out of Contractor’s work under this Agreement, including any and all claims under any law pertaining to Contractor or its employees’ status as an independent contractor and any and all claims under Labor Code section 1720 related to the payment of prevailing wages for public works projects; and
(2) Any claim, loss, injury to or death of persons or damage to property caused by any act, neglect, default, or omission of Contractor, or person, firm or corporation employed by Contractor, either directly or by independent contract, including all damages due to loss or theft sustained by any person, firm or corporation including the Indemnitees, or any of them, arising out of, or in any way connected with the work or services which are the subject of this Agreement, including injury or damage either on o r off City’s property; but not for any loss, injury, death or damage caused by the active negligence or willful misconduct of City. Contractor, at its own expense, cost and risk, shall indemnify any and all claims, actions, suits or other proceedings that may be brought or instituted against the Indemnitees on any such claim or liability covered by this subparagraph, and shall pay or satisfy any judgment that may be rendered against the Indemnitees, or any of them, in any action, suit or other proceedings as a result of coverage under this subparagraph.
5 b. To the fullest extent permitted by law, and as limited by California Civil Code 2782.8, Contractor agrees to indemnify and hold Indemnitees harmless from all liability arising out of any claim, loss, injury to or death of persons or damage to property to the extent caused by its negligent professional act or omission in the performance of professional services pursuant to this Agreement.
c. Except for the Indemnitees, the indemnifications provided in this Agreement shall not be construed to extend any third party indemnification rights of any kind to any person or entity which is not a signatory to this Agreement.
d. The indemniti es set forth in this section shall survive any closing, rescission, or termination of this Agreement, and shall continue to be binding and in full force and effect in perpetuity with respect to Contractor and its successors.
18. Insurance.
a. Contractor shall carry workers ’ compensation insurance as required by law for the protection of its employees during the progress of the work. Contractor understands that it is an independent contractor and not entitled to any worker s’ compensation benefits under any City program.
b. Contractor shall maintain during the life of this Agreement the following minimum amount of comprehensive general liability insurance or commercial general liability insurance: the greater of (1) One Million Dollars ( $1,000,000) per occurrence ; or (2) all the insurance coverage and/or limits carried by or available to Contractor. Said insurance shall cover bodily injury, death and property damage and be written on an occurrence basis.
c. Contractor shall maintain during the life of this Agreement, the following minimum amount of automotive liability insurance: the greater of (1) a combined single limit of One Million Dollars ($ 1,000,000); or (2) all the insurance coverage and/or limits carried by or available to Contractor. Said insurance shall cover bodily injury, death and property damage for all owned, non-owned and hired vehicles and be written on an occurrence basis.
d. Any insurance proceeds in excess of or broader than the minimum required coverage and/or minimum required limits which are applicable to a given loss shall be available to City. No representation is made that the minimum insurance requirements of this Agreement are sufficient to cover the obligations of Contractor under this Agreement.
e. Each policy of general liability and automotive liability shall provide that City, its officers, officials, agents, and employees are declared to be additional insureds under the terms of the policy, but only with respect to the work performed by Contractor under this Agreement. A policy endorsement to that effect shall be provided to City along with the certificate of insurance. In lieu of an endorsement, City will accept a copy of the policy(ies) which evidences that City is an additional insured as a contracting party. The minimum coverage required by Subsection 18.b and c, above, shall apply to City as an additional insured. Any umbrella liability 6 insurance that is provided as part of the general or automobile liability minimums set forth herein shall be maintained for the duration of the Agreement.
f. Contractor shall maintain during the life of this Agreement professional liability insurance covering errors and omissions arising out of the performance of this Agreement with a minimum limit of One Million Dollars ($1,000,000) per claim. Contractor agrees to keep such policy in force and effect for at least five (5) years from the date of completion of this Agreement.
g. The insurance policies maintained by Contractor shall be primary insurance and no insurance held or owned by City shall be called upon to cover any loss under the policy.
Contractor will determine its own needs in procurement of insurance to cover liabilities other than as stated above.
h. Before Contractor performs any work or prepares or delivers any materials, Contractor shall furnish certificates of insurance and endorsements, as required by City, evidencing the aforementioned minimum insurance coverages on forms acceptable to City, which shall provide that the insurance in force will not be canceled or allowed to lapse without at least ten (10) days’ prior written notice to City.
i. Except for professional liability insurance coverage that may be required by this Agreement, all insurance maintained by Contractor shall be issued by companies admitted to conduct the pertinent line of insurance business in California and having a rating of Grade A or better and Class VII or better by the latest edition of Best Key Rating Guide. In the case of professional liability insurance coverage, such coverage shall be issued by companies either licensed or admitted to conduct business in California so long as such insurer pos sesses the aforementioned Best rating.
j Contractor shall immediately notify City if any required insurance lapses or is otherwise modified and cease performance of this Agreement unless otherwise directed by City.
In such a case, City may procure insurance or self-insure the risk and charge Contractor for such costs and any and all damages resulting therefrom, by way of set -off from any sums owed Contractor.
k. Contractor agrees that in the event of loss due to any of the perils for which it has agreed to provide insurance, Contractor shall look solely to its insurance for recovery.
Contractor hereby grants to City, on behalf of any insurer providing insurance to either Contractor or City with respect to the services of Contractor herein, a waiver of any right to subrogation which any such insurer may acquire against City by virtue of the payment of any loss under such insurance.
l. Contractor shall include all subcontractors, if any, as insureds under its policies or shall furnish separate certificates and endorsements for each subcontractor to City for review and approval. All coverages for subcontractors shall be subject to all of the requirements stated herein.
7 19. Termination. City may for any reason terminate this Agreement by giving Contractor not less than five (5) days’ written notice of intent to terminate. Upon receipt of such notice, Contractor shall immediately cease work, unless the notice from City provides otherwise.
Upon the termination of this Agreement, City shall pay Contractor for services satisfactorily provided and all allowable reimbursements incurred to the date of termination in compliance with this Agreement, unless termination by City shall be for cause, in which event City may withhold any disputed compensation. City shall not be liable for any claim of lost profits.
20. Maintenance and Inspection of Records. In accordance with generally accepted accounting principles, Contractor and its subcontractors shall maintain reasonably full and complete books, documents, papers, accounting records, and other information (collectively, the “records”) pertaining to the costs of and completion of services performed under this Agreement.
City and its authorized representatives shall have access to and the right to audit and reproduce any of Contractor's records regarding the services provided under this Agreement. Contractor shall maintain all such records for a period of at least three (3) years after termination or completion of this Agreement. Contractor agrees to make available all such records for inspection or audit at its offices during normal business hours and upon three (3) days’ notice from City, and copies thereof shall be furnished if requested.
21. Compliance with all Laws/Immigration Laws.
a. Contractor shall be knowledgeable of and comply with all local, state and federal laws which may apply to the performance of this Agreement.
b. If the work provided for in this Agreement constitutes a “public works,” as that term is defined in Section 1720 of the California Labor Code, for which prevailing wages must be paid, to the extent Contractor’s employees will perform any work that falls within any of the classifications for which the Department of Labor Relations of the State of California promulgates prevailing wage determinations, Contractor hereby agrees that it, and any subcontractor under it, shall pay not less than the specified p revailing rates of wages to all such workers . The general prevailing wage determinations for c rafts can be located on the web site of the Department of Industrial Relations (www.dir.ca.gov/DLSR). Additionally, to perform work under this Contract, Contractor must meet all State registration requirements and criteria, including project compliance monitoring.
c. Contractor represents and warrants that it:
(1) Has complied and shall at all times during the term of this Agreement comply, in all respects, with all immigration laws, regulations, statutes, rules, codes, and orders, including, without limitation, the Immigration Reform and Control Act of 1986 (IRCA); and
(2) Has not and will not knowingly employ any individual to perform services under this Agreement who is ineligible to work in the United States or under the terms of this Agreement; and
8 (3) Has properly maintained, and shall at all times during the term of this Agreement properly maintain, all related employment documentation records including, without limitation, the completion and maintenance of the Form I -9 for each of Contractor’s employees; and
(4) Has responded, and shall at all times during the term of this Agreement respond, in a timely fashion to any government inspection requests relating to immigration law compliance and/or Form I -9 compliance and/or worksite enforcement by the Department of Homeland Security, the Department of Labor, or the Social Security Administration.
d. Contractor shall require all subcontractors or subconsultants to make the same representations and warranties as set forth in Subsection 21.c.
e. Contractor shall, upon request of City, provide a list of all employees working under this Agreement and shall provide, to the reasonable satisfaction of City, verification that all such employees are eligible to work in the United States. All costs associated with such verification shall be borne by Contractor. Once such request has been made, Contractor may not change employees working under this Agreement without written notice to City, accompanied by the verification required herein for such employees.
f. Contractor shall require all subcontractors or sub-consultants to make the same verification as set forth in Subsection 21.e.
g. If Contractor or subcontractor knowingly employs an employee providing work under this Agreement who is not authorized to work in the United States, and/or fails to follow federal laws to determine the status of such employee, that shall constitute a material breach of this Agreement and may be cause for immediate termination of this Agreement by City.
h. Contractor agrees to indemnify and hold City, its officers, officials, agents and employees harmless for, of and from any loss, including but not limited to fines, penalties and corrective measures City may sustain by reason of Contractor's failure to comply with said laws, rules and regulations in connection with the performance of this Agreement.
22. Governing Law and Venue. This Agreement shall be construed in accordance with and governed by the laws of the State of California and Contractor agrees to submit to the jurisdiction of California courts. Venue for any dispute arising under this Agreement shall be in Orange County, California.
23. Integration. This Agreement constitutes the entire agreement of the parties. No other agreement, oral or written, pertaining to the work to be performed under this Agreement shall be of any force or effect unless it is in writing and signed by both parties. Any wo rk performed which is inconsistent with or in violation of the provisions of this Agree ment shall not be compensated.
9 24. Notice. Except as otherwise provided herein, all notices required under this Agreement shall be in writing and delivered personally , by e -mail, or by first class U.S. mail, postage prepaid, to each party at the address listed below. Either party may change the notice address by notifying the other party in writing. Notices shall be deemed received upon receipt of same or within three (3) days of deposit in the U.S. Mail, whichever is earlier. Notices sent by e- mail shall be deemed received on the date of the e-mail transmission.
“CONTRACTOR” “CITY”
Tripepi, Smith & Associates, Inc. City of Orange
PO Box 52152 300 E. Chapman Avenue
Irvine, CA 92619 Orange, CA 92866-1591
Attn.: Ryder Todd Smith Attn.: Joshua Soliz
Telephone: 626-536-2173 Telephone: 714-744-5588
E-Mail: [email protected] E-Mail: [email protected]
25. Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. Signatures transmitted via facsimile and electronic mail shall have the same effect as original signatures.
[Remainder of page intentionally left blank; signatures on next page]
10 IN WITNESS of this Agreement, the parties have entered into this Agreement as of the year and day first above written. CONTRACTOR TRIPEPI, SMITH & ASSOCIATES, INC., CITY OF ORANGE, a municipal corporation a California corporation *By: By: Printed Name: Daniel R. Slater, Mayor Title: *By: ATTEST: Printed Name: Title: Pamela Coleman, City Clerk APPROVED AS TO FORM: Mike Vigliotta, City Attorney *NOTE: City requires the following signature(s) on behalf of the Contractor: -- (1) the Chairman of the Board, the President or a Vice-President, AND (2) the Secretary, the Chief Financial Officer, the Treasurer, an Assistant Secretary or an Assistant Treasurer. If only one corporate officer exists or one corporate officer holds more than one corporate office, please so indicate. OR -- The corporate officer named in a corporate resolution as authorized to enter into this Agreement. A copy of the corporate resolution, certified by the Secretary close in time to the execution of the Agreement, must be provided to City. MMC
EXHIBIT “A”
SCOPE OF SERVICES
[Beneath this sheet.]
Proposal submitted for:
CITY OF ORANGE SB 1383 Education and Outreach
March 18, 2024 By: Ryder Todd Smith, Tripepi Smith President Jennifer Nentwig, Tripepi Smith Principal
City of Orange/SB 1383 Education and Outreach
2 TABLE OF CONTENTS INTRODUCTION .............................................................................................................................................. 3 DECLARATIONS ............................................................................................................................................... 4 RELATED FIRM EXPERIENCE ............................................................................................................................ 6 COMPANY OVERVIEW .................................................................................................................................... 8 APPROACH TO SCOPE OF ENGAGEMENT ..................................................................................................... 13 ESTIMATED COST OF ENGAGEMENT ............................................................................................................ 16 PROJECT TEAM STAFFING ............................................................................................................................. 22 APPENDIX: RESUMES .................................................................................................................................... 26
City of Orange/SB 1383 Education and Outreach
3 INTRODUCTION Thank you for the opportunity to present Tripepi Smith services in response to the City of Orange’s need for continued SB 1383 related outreach services. Tripepi Smith is a team of more than 50 communications experts–robust enough to offer experienced and effective professionals for the job, yet small enough to be nimble and responsive. Tripepi Smith offers a spectrum of skills that allows us to match the appropriate resource to the task at hand, letting us execute faster and reduced engagement costs. These resources vary by both years of experience and core hard skills (graphic design versus videography versus writing versus social media, for example). The result: we have an ability to conduct outreach to the public across a range of platforms. We are proposing work that will build upon the SB 1383 outreach that we have conducted in partnership with the City over the past few years. As the City of Orange continues to implement elements of SB 1383 in 2024-2026, Team Tripepi Smith will ensure stakeholders are informed are engaged throughout the process. We look forward to continuing our partnership with the City of Orange. Regards, Ryder Todd Smith Co-Founder & President Tripepi Smith [email protected] • (626) 536-2173 • Fax: (949) 679-8371 PO Box 52152, Irvine, CA 92619
City of Orange/SB 1383 Education and Outreach
4 DECLARATIONS Authorization As co-founder and president of Tripepi Smith, I am qualified to enter into agreements with the City of Orange and to make the statements on behalf of the firm. This proposal is valid for ninety (90) days from March 18, 2024. Insurance Insurance certificates will be provided prior to contract execution. Tripepi Smith routinely provides insurance certificates to prove we meet the contracting requirements of public agencies throughout California. We are willing and able to comply with the insurance requirements. Incorporation Founded in 2000 and incorporated in 2002 as a California S Corporation, Tripepi Smith is based in Orange County. FEIN: 73-1642614 California Business License: C2414674 Tripepi Smith states that: ¨ It can legally conduct business in the state of California and in the City of Orange, California. ¨ It has not colluded in any fashion with other respondents which would restrict or eliminate competition. ¨ No employee or official of the City of Orange has a material or monetary interest in this contract. ¨ It is not aware of any other actual or potential conflict of interest related to this proposal and the projects being implemented. Conflict of Interest Disclosure and Ethics Tripepi Smith operates in a complex marketplace that is more political than most industries. As a result, conflicts of interest (real or perceived) can arise. The first and foremost obligation of Tripepi Smith is to outline all existing client relationships to prospects so as to let the prospect determine if a conflict exists. At this time, Tripepi Smith does not see any conflicts with our client work and the City of Orange. To read more about Tripepi Smith’s commitment to ethics: https://www.tripepismith.com/about-us/#ethics City of Orange/SB 1383 Education and Outreach
5 Tripepi Smith & Associates, Inc. Founded: 2000 / California S Corporation: 2002 PO Box 52152, Irvine, CA 92619 (626) 536-2173 www.TripepiSmith.com City of Orange/SB 1383 Education and Outreach
6 RELATED FIRM EXPERIENCE Tripepi Smith has been working in local government communications for over ten years and has a strong track record of success on a range of projects, including: public education and outreach related to air and water quality, revenue measure education, COVID-19 crisis communications, economic development advertising campaigns, branding projects, community choice aggregation launch efforts and district formation/redistricting programs. 1. The City of South Gate hired Tripepi Smith to conduct SB 1383 education and outreach, particularly related to their transition to a new hauler and launch of their new organics recycling program. The work has included/will include: a dedicated SB 1383 website, social media support, campaign branding/logo, an animated explainer video, print collateral, e-newsletter content, and press releases. ● Project Team: Principal Jennifer Nentwig, Senior Business Analyst Kaitlyn Su, Junior Business Analyst Morgan Mock, Subcontractor Michael Balliet Consulting ● Date of Engagement: November 2022 - Ongoing 2. Tripepi Smith is engaged by the City of Lomita to aid in communication and public outreach for Lomita Water and other general City communications. The work has included: SB 1383 public education and outreach, public tours of the water facility, development of Lomita’s Consumer Confidence Report, billing inserts, news article development, social media management related to Lomita Water and COVID-19, e-news alerts, Lomita Water website management, development of a stand-alone COVID-19 information portal website, City of Lomita website redesign and a stock photoshoot. ● Project Team: Principal Ryder Todd Smith, Principal Jennifer Nentwig, Senior Business Analyst Sara Madsen, Junior Business Analyst Kayla Cao ● Date of Engagement: August 2016 - Ongoing City of Orange/SB 1383 Education and Outreach
7 PARTNERSHIP WITH CITYGREEN CONSULTING For public education and outreach related to solid waste, Tripepi Smith is proud to partner with CityGreen Consulting, led by Michael Balliet, a solid waste and waste management consultant and auditor who has worked in the California solid waste landscape for over 30 years. CityGreen Consulting has vast experience in franchise waste hauling contracts, developing local government policies and programs, implementation and monitoring services related to State compliance and executing franchise hauler financial and performance audits. CITYGREEN CONSULTING EXPERIENCE 1. The City of Costa Mesa hired MBC in 1992, and Michael has helped them develop and implement all solid waste compliance programs since then and has helped manage their non-exclusive franchise hauler system. • Date of Engagement: 1992 – Ongoing 2. The City of Irvine hired MBC in 2014. Michael has served as the City's technical assistance arm for State compliance to one of the largest and most diverse business communities in Southern California. • Date of Engagement: 2014 - Ongoing 3. The City of Los Alamitos work has engaged MBC since 2013. MBC oversaw an RFP process to select a new franchise hauler. This included developing a new SB 1383-compliant ordinance and franchise agreement. He also conducted workshops to execute City residents on SB 1383 compliance and the services requested by the new hauler. MBC has handled negotiations related to an extraordinary rate increase request to provide the City’s organic waste program, helping the City receive a 40% reduction from the proposed rate. From mid-2017 (late start due to negotiations) forward, MBC provided a technical assistance program to bring the City to a 90% compliance rate with AB 1826, on a voluntary subscription service basis. • Date of Engagement: 2013 - Ongoing City of Orange/SB 1383 Education and Outreach
8 COMPANY OVERVIEW A Public Affairs Firm that Understands Local Government Tripepi Smith excels at public affairs. We work in a complex environment where successful communications go hand-in-hand with marketing and technical expertise. As a full-service marketing and creative services firm, Tripepi Smith delivers content and design tailored for local government, public agencies, nonprofits and private companies—each strongly represented in our client list.
Grounded in Civic Affairs Co-Founder and CFO Nicole Tripepi Smith is a second-generation civic affairs professional (her father was a city manager for 28 years), and Co-Founder and President Ryder Todd Smith brings over a decade of public agency marketing and communications experience to the table.
Implementing Strategy and Engaging Audiences Tripepi Smith recognizes the important interplay of public affairs and design. It’s about presenting ideas that advance communities and public institutions. An important corollary to this is providing the creative services that can build materials to engage audiences and make ideas resonate. Tripepi Smith’s multi-faceted design team enables us to reach these goals and lead effective creative strategy.
City of Orange/SB 1383 Education and Outreach
9 Strategic Tripepi Smith is a provider of technology, communications and public affairs services. We leverage our skills and experiences in each of these areas to deliver efficient, technologically driven communication solutions that reflect our deep understanding of local government. Our team has a strong record of working with public agencies, joint powers authorities and not-for-profit organizations throughout California to better engage and connect with their stakeholders and community. Creative Tripepi Smith’s creative professionals have worked with public and private clients on imagery, colors and graphic design in an array of projects. Our firm offers creative services that address not only traditional media such as print, websites, logo design and advertising but also non-traditional marketing services around email campaigns, social media, blogging, SEO, video production and more. This integrated approach to content development makes the process more efficient and more effective for clients.
Content x Distribution = IMPACT Tripepi Smith was born in the digital era and brings significant technical skills to the table. Members of our team carry technical certifications in Hootsuite Social Media Marketing, Facebook Blueprint, Google Advertising, Google Analytics and Twitter Flight School, among others. We take digital seriously and recognize how critical it is to not only develop great visuals and messaging, but to ensure the audiences we want to reach actually see that content. Without content distribution there is no IMPACT. “…solutions that reflect our deep understanding of local government.”
City of Orange/SB 1383 Education and Outreach
10 Team Tripepi Smith
City of Orange/SB 1383 Education and Outreach
11 Tripepi Smith’s team of more than 50 communications experts offers the right professionals for the job while being small enough to be nimble and responsive. Tripepi Smith has a spectrum of experience and skills that allows us to apply the appropriate resource to the appropriate tasks to both execute faster and reduce engagement costs. These skills vary by both years of experience and core hard skills (graphic design, videography, writing, and social media, for examples). At Tripepi Smith, experienced directors and analysts drive strategy and implement messaging with support from three in-house accredited public relations professionals. Government affairs experts and policy wonks innovate for our dozens of municipal clients. Ten creative professionals generate compelling branding, websites, design, social media, photography and video. The result: we have an ability to tell a complete story across mediums all within our one team. Our firm operates in a virtual office environment. Being virtual allows us to engage the right talent at the right time, and it enables us to operate more efficiently to save money for our clients.
City of Orange/SB 1383 Education and Outreach
12 Services Offered Strategy, Marketing, Communications ¨ Strategic development, research, surveys, messaging ¨ Social media management ¨ Web and social media strategy, optimization (SEO), metrics ¨ Web hosting and support ¨ Email campaigns ¨ Relations (media, stakeholders, public, government) ¨ Support and training for events, presentations and virtual gatherings ¨ Google AdWords, LinkedIn and Facebook advertising Creative Services ¨ Full-service graphic design for digital, print and outdoor ¨ Brand and logo development ¨ Content generation, writing and editorial ¨ Output services (digital distribution, print management, mail management) ¨ Photography, illustration and information graphics ¨ Video and animation ¨ Web design and implementation Waste Management Consultant Services (through partnership with CityGreen Consulting) ¨ Assistance with required enforcement mechanisms (i.e., ordinances and hauler agreement development updates) and procurement policy ¨ Compliance assessment of existing City and hauler programs ¨ Technical assistance programs to businesses and other stakeholders ¨ Developing new monitoring and reporting systems ¨ Self-haul, construction project, and recycler programs for compliance and revenue generation ¨ Hauler performance and financial audits, as well as rate negotiations.
City of Orange/SB 1383 Education and Outreach
13 APPROACH TO SCOPE OF ENGAGEMENT The following scope of work is being quoted by Tripepi Smith for continued education and outreach on SB 1383. Please note that we have Spanish speakers on staff and all communication materials noted below can be produced in both English and Spanish. The proposed scope is for a 24-month engagement: Collaboration with Solid Waste Experts Tripepi Smith has enlisted the veteran expertise of CityGreen Consulting, led by Michael Balliet. Their work has included developing and managing franchise waste hauling contracts, developing local government policies and programs, implementing and monitoring services related to State compliance and executing franchise hauler financial and performance audits. They will inform Tripepi Smith’s public education and outreach approach to ensure clients are in compliance with CalRecycle requirements. They will also be available as a resource to clients who are in need of guidance on the technical side of implementing SB 1383 including: enforceable mechanisms, provisions of required programs, regulation of haulers, monitoring and recordkeeping responsibilities, waivers, procurement requirements and more. Updates to SB 1383 Webpage/Website Tripepi Smith will work with the City to implement/coordinate ongoing content updates, as needed, on the City’s organics recycling webpage: https://www.cityoforange.org/residents/trash-recycling-and-organics. Social Media Support Tripepi Smith will create bilingual copy and graphics for social media posts about SB 1383 throughout the engagement. We will produce a total of 36 posts, which can be paced out as desired over the 24-month engagement period. We will also work with the City to boost up to 2 posts (paid advertising) on Facebook and Instagram to help spread the word about organics recycling requirements, best practices and tips. News Articles/Press Releases Tripepi Smith will develop two news article/press releases over the course of this engagement. These articles can be posted to the City website, and/or distributed to local media. This will leverage the City’s existing channels as well as local media to reach City stakeholders. Print Collateral Tripepi Smith will design print collateral materials (in English and Spanish) to provide necessary information to all stakeholders including hard-to-reach communities. When well- City of Orange/SB 1383 Education and Outreach
14 designed and well-targeted, these materials can provide community members with the information they need when/where they need it, helping drive effective behavior change. Collateral pieces may include a flyer, postcard/billing insert, door hangers, magnets, etc. PSA Video Tripepi Smith will develop one PSA-style video (up-to-2-minutes in length) promoting additional information and awareness of SB 1383. This video will be similar in style to the PSAs in the three-part video series produced in 2023 and will serve as a follow-up to provide updated information and reminders. These videos will be available for use on social media, local public access channels, and other media outlets. Community Event Support Tripepi Smith will support community events in the City of Orange to engage harder-to-reach residents. Tripepi Smith will provide one staff member to support in-person events (of up to 4 hours each), such as the 4th of July, National Night Out, Treats in the Streets, and Tree-Lighting. These events will be less structured than workshops, providing an opportunity for stakeholders to learn about SB 1383 and to ask questions and share feedback in a less formal setting. Project Management Tripepi Smith proposes to coordinate project calls for this engagement and create a living agenda to manage the education and outreach efforts. After the initial set-up, these meetings would take place on a monthly basis throughout our engagement. The video calls would typically last up to an hour and will have a detailed agenda and notes. After each call, Tripepi Smith would send a summary email about decisions made on the phone call and related action steps for all involved parties. Tripepi Smith will also conduct record-keeping on a monthly basis to report out on public education and outreach activities and metrics.
Add-On Options Virtual Workshops Tripepi Smith can coordinate with City staff to host virtual workshops on SB 1383. Tripepi Smith will devise an agenda, facilitate discussions, document community feedback, and promote positive engagement around the process. Tripepi Smith will facilitate the Zoom and record the meeting and provide a video for posting to the City’s webpage.
City of Orange/SB 1383 Education and Outreach
15 In-Person Workshops Tripepi Smith can coordinate with City staff to identify venues and dates to host in-person workshops on SB 1383. These workshops could be tailored to share requirements and tips with specific stakeholder groups, such as businesses, multi-family community members, and single-family residential areas. Tripepi Smith will devise an agenda, facilitate discussions, document community feedback, and promote positive engagement around the process. Should the City select in-person workshops as an add-on option, Tripepi Smith will record the meetings and provide videos, with any relevant slides interspersed and closed captions.
City of Orange/SB 1383 Education and Outreach
16 ESTIMATED COST OF ENGAGEMENT The size and related cost of the engagement will vary widely with the breadth of the public outreach desired by the City. To accommodate for this variability, Tripepi Smith has identified two approaches to the engagement.
1. Approach One – Fixed-Price Engagement This approach uses a fixed scope and fee approach to bring more certainty to the cost of the outreach for the City. Work that evolves beyond the defined scope is addressed on either an incremental noted fee basis or through time and material work. Such incremental work would be clearly noted and authorized by the City in writing prior to proceeding. The Fixed-Price Engagement is a 24-month engagement that includes the following: • Ongoing updates to the City’s SB 1383 webpage • Development of 36 social media graphics/posts, including creation and set-up of up to 2 ads/boosted posts • Development of 2 news articles/press releases • Design of 6 pieces of graphic design collateral, such as postcard, billing insert, flyer, etc. (excludes costs of printing/mailing) • One up-to-2-minute PSA video • In-person support for up to 8 community events (1 TS team member on site up to 4 hours per event) • Project management for education and outreach, including monthly check-in calls Package Price Fixed-Price Engagement Package $84,800 Add-On Options Price In-Person Workshop $7,683 (first)/$6,352 (each additional)* Virtual Workshop $4,390 (first)/$3,060 (each additional) *In-person workshop pricing does not include travel costs.
City of Orange/SB 1383 Education and Outreach
17 2. Approach Two – Time and Materials Given the high variability of the type of engagement that may be needed by Tripepi Smith, we could engage with the City on a pure time and materials basis. As such, the cost for our engagements could range from $3,500 to $95,000 and would be most dependent on the extent of our work relative to work handled by City staff and the volume of the education and outreach desired by the City. Tripepi Smith can provide weekly or monthly updates on the budget use and how it is being spent depending on the nature of the engagement or project. Note that given the preliminary analysis required to determine the extent of the education and outreach needs, our minimum engagement for time and materials approach is $3,500. We will bill that initial amount at the kickoff of the project and then credit that amount toward any hourly work for the initial $3,500 in billings. This model addresses the overhead costs related to startup, preparation and initial project management related to SB 1383 efforts. During our engagement, the following rates and related fees for services would apply (in both Option 2 under the Time and Materials approach, as well as in Option 1 for any Ad Hoc work authorized outside the scope of the Fixed-Price Engagement Package). 2023-24 Hourly Rates Hourly - Ad Hoc Principal $370 Director $255 Art Director $255 Senior Business Analyst $195 Business Analyst $140 Junior Business Analyst $115 Senior Videographer/Animator $195 Senior Photographer $170 Photographer/Videographer $130 Senior Graphic Designer $185 Graphic Designer $130 Junior Graphic Designer $110 Web Developer $195 Drone Operator $195 Time at Tripepi Smith is billed in 15-minute increments. See the following examples for how we invoice our time: 1.25, .75, 4 or 6.5 hours.
City of Orange/SB 1383 Education and Outreach
18 If Tripepi Smith is requested to be onsite, we will invoice for travel time at half-rate of the resource’s Standard Rate. Sometimes, we have a resource who work across categories of skills. For example, we may have a videographer who operates a drone. When that person is doing the category of skill, that skill rate will apply. In this example, a videographer flying a drone is billed at the drone operator rate. Other Fees Because Tripepi Smith offers a broad set of services, including extensive content production, we have some other content production-related fees that may come up during the course of our engagement that you should be aware of. Equipment Fees Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply: ● $600 for a full day of video equipment use (includes full set of video equipment). Full day is defined as a shoot lasting four hours or more. ● $400 for a half day of video equipment use. Half day is defined as anything under four hours of video production. All such expenses will be authorized by the organization prior to fee being assessed. ● $500/day drone fee applies and is not inclusive of the drone operator time (drone operator rate). Larger production projects may require additional fees for extensive equipment needs, multiple cameras, live switchboards and more. These fees will be discussed prior to being incurred with the City. Printing Fees Tripepi Smith is happy to use a printer of the client’s choosing for print production work, or to recommend a printer with whom we have experience. Tripepi Smith typically has the printer bill the client directly for work. Tripepi Smith makes no money on print services and has no economic interest in the selected print vendor other than ensuring quality and fair pricing for our clients. If Tripepi Smith is asked to pay the bill for the client, we will apply a 10% agency fee to the reimbursement expense. Media Placement Purchase fees for advertising media space is not included on Tripepi Smith advertising proposals. Usually, clients contract directly with media, but in the event Tripepi Smith City of Orange/SB 1383 Education and Outreach
19 covers these fees, then we will charge an additional 10% agency fee on all advertising charges to compensate for the administrative overhead. (Labor time associated with researching media placement will be charged on a time & materials basis.) Digital Advertising Fees Tripepi Smith is a Google Partner and Constant Contact Solution Provider and has Facebook Certified staff. We consider digital platforms to be a cornerstone element of any outreach strategy; often this comes with digital advertising fees. Tripepi Smith typically uses a client’s credit card to cover such fees, and those fees are impossible to estimate at this time without our firm being engaged in the work with the team. If a Tripepi Smith credit card is used to run the advertising campaign, then we will charge an additional 10% agency fee on all advertising charges to compensate for the administrative overhead.
Payment Schedule and Terms For fixed price project work that spans the 24-month projected duration of this engagement, we will take the total and divide it into 24 equal increments to be invoiced each month during the two-year-long engagement. In this case, the $84,800 Fixed-Price Engagement would be divided into 24 equal payments of $3,533 to be invoiced monthly. For any City-authorized ad hoc work, we will invoice at the end of each month for that month’s services. Terms are NET 30 days. Any expenses we incur or one-off additional project fees, we will invoice upon delivery.
City of Orange/SB 1383 Education and Outreach
20 References Contact Description City of La Cañada Flintridge Carl Alameda Director of Admin Services 818.790.8880 [email protected] General communications support, quarterly newsletter content and layout, graphic design, media relations, social media management Pivot Charter School Jayna Gaskel Executive Director 530.550.7616 [email protected] Online advertising campaigns, social media management, collateral development, web content and maintenance, photography and videography, print advertising California City Management Foundation Ken Pulskamp Executive Director 661.510.0888 [email protected] Communications planning, membership support, website design, website support, graphic design, event staffing, event planning, photography, videography, program management City of Cupertino Brian Babcock Public Information Officer 408.777.3262 [email protected] Style guide creation, brand evaluation, communications assessment, website evaluation (and prior work with Brian at City of Saratoga) Inland Empire Utilities Agency Kathy Besser Executive Manager of External Affairs and Policy Development/Assistant General Manager 909.993.1638 [email protected] Campaign branding, graphic design, online marketing support City of Tracy Barbara Harb EDFP, Economic Development Analyst 209.831.6491 [email protected] Message development, audience identification, graphic design, and digital advertising campaign management
City of Orange/SB 1383 Education and Outreach
21 Clients Tripepi Smith has been selected to work with over sixty local government agencies to help with their communications. We can provide you with contacts at any of these clients if desired and are confident you will find them to be quite happy with our services. California City Management Foundation California Joint Powers Insurance Authority City of Aliso Viejo City of American Canyon City of Azusa City of Bellflower City of Claremont City of Coronado (City of) Culver City City of Cupertino (City of) Daly City City of Danville City of Duarte City of El Cerrito City of Fountain Valley City of Fullerton City of Grover Beach City of Hawaiian Gardens City of Huntington Beach City of Indian Wells City of Industry City of Irvine City of La Cañada Flintridge City of La Palma City of La Puente City of Lake Forest City of Laguna Hills City of Laguna Niguel City of Lancaster City of Livermore City of Lomita City of Lynwood City of Manhattan Beach City of Manteca City of Martinez City of Millbrae City of Morgan Hill City of Murrieta City of Newport Beach City of Norwalk City of Orange City of Palm Desert City of Palmdale City of Paramount City of Placentia City of Pomona City of Rancho Palos Verdes City of Rancho Mirage City of Riverbank City of Rolling Hills Estates City of Santa Clarita City of Santa Cruz City of Santa Paula City of Saratoga City of South Gate City of Tracy City of Vallejo City of Vista City of Walnut (City of) Yuba City Town of Windsor California Choice Energy Authority Citrus Heights Water District Claremont McKenna College Costa Mesa Sanitary District El Toro Water District Independent Cities Finance Authority JPA Inland Empire Utilities Agency League of California Cities Municipal Information Systems Association of California Municipal Management Association of Northern California Municipal Management Association of Southern California Orange County City Manager Associations Orange County Sanitation District Palmdale Water District Rowland Water District San Gabriel Valley City Manager Association Bellflower-Somerset Mutual Water Company South Orange County Wastewater Authority
WORK SAMPLES We encourage you to see all the work we have done for clients through our online portfolio at: www.tripepismith.com/work.
City of Orange/SB 1383 Education and Outreach
22 PROJECT TEAM STAFFING Proposed Team
Jen Nentwig Principal APR
Michael Balliet Director-level advisor Sara Madsen Sr. Bus. Analyst Kylie Sun Business Analyst Morgan Mock Jr. Business Analyst It is anticipated that Business Analyst Kylie Sun will be the team lead for the proposed engagement. Kylie will handle project management, logistics, coordination and creative direction for writing and design. Tripepi Smith Principal Jen Nentwig and Senior Business Analyst Sara Madsen will make leadership presentations, facilitate community discussions and actively participate with senior staff in ideation and brainstorming. Director-level advisor Michael Balliet will provide technical expertise during the engagement and participate as a subject matter expert in check-in calls, workshops, and other projects as applicable. Junior Business Analyst Morgan Mock will provide support for content development, website updates, etc.
City of Orange/SB 1383 Education and Outreach
23 Bios (see resumes in the appendix to learn more about the proposed team) Jennifer Nentwig, APR – Principal Jen Nentwig is a problem solver with a knack for distilling and communicating complex information. As someone who loves working with people, she thrives in situations where she can lead teams to take on big challenges. Having served various government organizations since 2007, she has built and implemented programs in strategic communications, media relations, internal communication, community relations and social media. Her skills include website and social media management, development of content including articles, speeches, talking points and FAQs, as well as event planning and implementation. Jen’s clients include the City of Vallejo, City of Lomita, Costa Mesa Sanitary District, City of Livermore and City of Lancaster. Jen earned a Bachelor’s Degree in Political Science from the University of Notre Dame and a Master’s Degree in Global Leadership from the University of San Diego. She is a Hootsuite Social Marketing Professional, is Facebook Blueprint certified, and has her Accreditation in Public Relations from the Public Relations Society of America (PRSA). Michael Balliet – Director-level advisor Michael Balliet brings extensive solid waste industry experience to his consulting and auditing services for local governments. Mr. Balliet’s primary field of expertise is in solid waste franchising, waste hauler management, agreement compliance audits, financial audits and rate setting analysis, as well as his in-depth understanding of the regulations governing solid waste collection, diversion and disposal, and how local jurisdictions can effectively meet State legislative requirements. His audits of franchise hauling agreements have included the reviews of hauler operations and accounting practices throughout California and Nevada, Montana, Texas, Florida, and Georgia. He has performed well over 500 hauler-audits, and over 20 landfill and material recovery facility audits, producing an average client recovery of over $50,000. He has never had an audit fail to reach satisfactory resolution. Mr. Balliet has been an environmental consultant based in California since 1991. As part of his work with local governments he has audited and developed recycling programs for many of the largest businesses in Los Angeles County (Northrop, Allied Signal, Dow Chemical, Mobil Oil, etc.). Work in Orange County began in 1992 with the City of Costa Mesa and eventually moved to institutional clients (U.C. Irvine) and Orange County’s most visible business, Disneyland. For the past several years this focus has shifted to AB 341 and AB 1826 compliance programs.
City of Orange/SB 1383 Education and Outreach
24 Sara Madsen – Senior Business Analyst / Graphic Artist Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to project management; she is one of Tripepi Smith's most trusted 'Swiss Army knives.' With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects. Her clients include City of Laguna Hills, City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, Clean Energy Alliance, CalChoice, Pomona Choice Energy, Palmdale Energy, Pivot Charter Schools, California Urban Forest Council, Renne Public Law Group and TS Talent Solutions. Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California. Kylie Sun – Business Analyst Kylie Sun brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations due to her experiences as Administrative Assistant at Biola University, Marketing Intern at Transparent Productions, Social Media Marketing Manager at TSE Worldwide Press and Operations Associate at TSG Reporting. Kylie is a certified Hootsuite Social Marketing Professional. She is working closely with clients on communications related to municipal district formation and Senate Bill 1383. She also takes lead on recruitments for Tripepi Smith Talent Solutions. Her clients include City of Cypress, City of Downey, City of Lynwood, City of Orange, City of Paramount, City of San Clemente. City of Santa Paula, Town of Yucca Valley and Independent Cities Finance Authority. Morgan Mock – Junior Business Analyst A skilled communicator with a strong work ethic and passion for public speaking, Morgan Mock brings experience in social media account management, graphic creation, marketing and event coordination. With a degree in Communication from San Diego State University, she knows not only how to tell a story, but how to creatively tailor it to convey the vision and values of an organization. She enhanced her marketing skills during her internship with City of Orange/SB 1383 Education and Outreach
25 CalAmp, where she designed infographics, created media press kits, wrote bylines and headed the company’s 40th-anniversary celebration. In addition, she is bilingual in the Spanish language. Morgan is a Meta Certified Digital Marketing Associate and has additional certifications in Google Ads Display, Hootsuite Social Marketing and Sprout Social. Her clients include the City of Culver City, the City of Martinez, the City of Laguna Hills, West Coast Arborists, ProWest Contractors and the National Demographics Corporation.
City of Orange/SB 1383 Education and Outreach
26 APPENDIX: RESUMES JENNIFER NENTWIG, APR TRIPEPI SMITH – PRINCIPAL 03/22 - PRESENT ● Strategic advice and project leadership across an array of clients TRIPEPI SMITH – DIRECTOR 01/21 – 03/22 ● Redistricting subject matter expertise, business development and project management ● Internal leadership on policy areas like water quality, major infrastructure projects TRIPEPI SMITH – SENIOR BUSINESS ANALYST 08/19 – 12/20 ● Provides project management and account support for numerous clients ● Develops content including strategic messaging, leadership talking points, speeches and articles COUNTY OF ORANGE – COMMUNICATIONS MANAGER 11/16 – 8/19 ● Managed County website and social media accounts, including Facebook, Twitter, Instagram and Nextdoor ● Developed and implemented communication plans, including talking points, key messages and FAQs BOOZ ALLEN HAMILTON – COMMUNICATIONS CONSULTANT/ASSOCIATE 09/11 – 11/16 ● Led communications support of several U.S. military clients such as the Naval Aviation Enterprise (NAE) ● Developed and published high-visibility products including vision documents and strategic plans U.S. AIR FORCE RESERVES – PUBLIC AFFAIRS OFFICER/MAJOR 09/11 – PRESENT ● Provides once-a-year Public Affairs support to active-duty U.S. Air Force units U.S. AIR FORCE – PUBLIC AFFAIRS OFFICER/CAPTAIN 05/07 – 08/11 ● Served as Director of Public Affairs for U.S. military joint task force providing humanitarian assistance and disaster relief ; Led media relations program and community relations events for Nellis Air Force Base, Nevada including support for a visit and speech by President Barack Obama EDUCATION UNIVERSITY OF SAN DIEGO – SAN DIEGO, CA ● Master of Science in Global Leadership UNIVERSITY OF NOTRE DAME – NOTRE DAME, IN ● Bachelor of Arts in Political Science, Minor in Hesburgh Program of Public Service – Magna Cum Laude Honors PROFESSIONAL DEVELOPMENT ● Accreditation in Public Relations, Public Relations Society of America 2015 ● Public Affairs Qualification Course, Defense Information School 2007 CERTIFICATIONS ● Facebook Blueprint Digital Marketing Associate 07/20 ● Hootsuite Social Marketing 09/19 City of Orange/SB 1383 Education and Outreach
27 MICHAEL BALLIET TRIPEPI SMITH – DIRECTOR 06/21 – PRESENT ● Conduct market research to provide client insights ● Develop strategy to improve social media marketing efforts ● Write stories and press releases for the firm’s website and city clients MICHAEL BALLIET CONSULTING, LLC – PRESIDENT 01/99 – PRESENT ● Develop and manage municipal and county government waste hauling contracts ● Perform all aspects of compliance consulting services related to State solid waste mandates ● Execute franchise hauler audits, both financial and performance, throughout the state of California, Texas, Georgia, Florida and Nevada AMERICLEAN ENVIRONMENTAL SERVICES, INC. – CHIEF OPERATING OFFICER 07/91 – 12/98 ● Launched business, obtained first municipal contracts, and supported growth into a multi-million dollar consulting practice employing 20 professionals EDUCATION UNIVERSITY OF CALIFORNIA, IRVINE – IRVINE, CA ● Business/Managerial Economics AREAS OF EXPERTISE ● Waste Hauling RFP & Performance Reviews ● Waste Hauler Financial Audits ● Waste Management Program Development and Implementation ● Landfill Compliance and Financial Audits ● Municipal Solid Waste Contract Compliance Program Development ● Business Technical Assistance Programs ● Educational Program Development ● Waste Collection Feasibility and Rate Studies ● Grant Application Development/Project Management CURRENT CLIENTS ● Waste City of Costa Mesa, CA – 1992 to Present ● City of Laguna Woods, CA – 2001 to Present ● Costa Mesa Sanitary District – 2010 to Present ● City of Irvine, CA - 2013 to Present ● City of Los Alamitos – 2013 to Present ● City of Diamond Bar – 2015 to Present City of Orange/SB 1383 Education and Outreach
28 SARA MADSEN TRIPEPI SMITH – SENIOR BUSINESS ANALYST/SENIOR GRAPHIC ARTIST 08/22 – PRESENT ● Manage account strategy, budget, analytics, logistics, and direct staff in execution of communication initiatives. ● Serve as project manager lead across multiple clients; execute project management tasks and ensure deliverables are completed efficiently and meet and exceed client quality expectations ● Manage creative strategy and execute graphic design on assignments such as logo development, infographic design, print and digital design ● Manage website design process, content transfer, modification and maintenance ● Produce and distribute newsletters, press releases, social media and website content TRIPEPI SMITH – BUSINESS ANALYST/GRAPHIC ARTIST 01/21 – 08/22 TRIPEPI SMITH – JUNIOR BUSINESS ANALYST/GRAPHIC ARTIST 07/18 – 12/20 EDUCATION ● Bachelor of Science in Marketing, Concentration: Integrated Marketing Communications, Minor in Sustainability – San Diego State University – San Diego, CA – Cum Laude ● Associate of Arts in Visual Communications – Fashion Institute of Design and Merchandising – Los Angeles, CA – Magna Cum Laude PROFESSIONAL DEVELOPMENT ● UCI Public Policy Making Academy II 03/20 ● CAPIO “Facebook and Instagram for Government” Workshop 12/19 ● USC Executive Education Forum for Policy and Administration 10/19 CERTIFICATIONS ● Hootsuite Social Marketing 06/19 ● Google Analytics 06/22 ● Constant Contact Certified Solutions Provider 07/22 SOFTWARE ● Adobe Illustrator, Photoshop, InDesign and Lightroom ● ArcGIS StoryMaps ● Constant Contact and Mailchimp ● Hootsuite ● Microsoft Office ● WordPress ● Canva
City of Orange/SB 1383 Education and Outreach
29 KYLIE SUN TRIPEPI SMITH – BUSINESS ANALYST 06/21 – PRESENT ● Conduct market research to provide client insights ● Develop strategy to improve social media marketing efforts ● Write stories and press releases for the firm’s website and city clients TSG REPORTING – OPERATIONS ASSOCIATE 11/20 – 04/21 ● Consulted with worldwide law firms to provide them with proper litigation needs ● Managed the schedules of 300+ global reporters, videographers and digital operators ● Provided technical support to prepare all litigation staff for remote work ● Set up and monitored 50+ Zoom meetings daily to ensure logistical success TSE WORLDWIDE PRESS – SOCIAL MEDIA MARKETING MANAGER 05/20 – 11/20 ● Reconstructed and co-designed a new website for TSE Worldwide Press ● Initiated marketing and PR tactics to build the branding for entrepreneur Sarah Tse ● Implemented a social media marketing plan for the company and entrepreneur ● Redesigned the branding of the entrepreneur's various social media platforms BIOLA UNIVERSITY – ADMINISTRATIVE ASSISTANT 10/17 – 11/20 ● Monitored daily and weekly schedules and monthly calendar obligations for Academic Advisor ● Built and tracked degree checklists for students before academic advising sessions ● Worked closely and diligently with faculty members to help them in achieving their goals ● Assisted with management and tracking of event information and ticketing ● Input travel documentation and expenses for speakers, faculty and event planning teams ● Liaison between the accounting, purchasing and cashier departments EDUCATION ● Bachelor of Science in Business Administration - Management – Biola University – La Mirada, CA o Dean’s List Recipient CERTIFICATIONS ● Hootsuite Social Marketing 06/21 SOFTWARE ● Google Suite ● Microsoft Office ● Canva City of Orange/SB 1383 Education and Outreach
30 MORGAN MOCK TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 07/22 – PRESENT ● Crafting stories, articles and press releases for the firm’s website and city clients ● Managing client social media and responding to public questions ● Translating English written content, videos and graphic to Spanish ● Conducting market research to provide insights and assist clients with boosting their market presence CALAMP PUBLIC RELATIONS – MARKETING & FINANCE INTERN 05/21 – 08/21 ● Created CalAmp iOn Media Press Kit showcasing product and all content supporting it ● Took the lead on content creation and in-office celebration for CalAmp’s 40th Anniversary Celebration ● Wrote social media bylines for articles and press releases in cohesive, CalAmp-specific language ● Fostered investor relations through financial analyst reports SAN DIEGO STATE WEBER HONORS COLLEGE – PRESIDENT 05/20 – 05/21 ● Served as the official spokesperson for the organization ● Tracked the success/impact of all internal and external activities to ensure vision is carried out ● Assisted fellow officers in planning interactive bonding events for students SAN DIEGO STATE WEBER HONORS COLLEGE – MARKETING OFFICER 05/20 – 05/21 ● Publicized honors college events and news reaching over 1,500 students ● Boosted social media engagement through interactive posts and graphics, and weekly email updates ● Strengthened the Weber Honors College brand through the creation of new merchandise and apparel PUBLIC SPEAKING HONORS HONORS ADMITTED STUDENT RECEPTION – FRESHMEN KEYNOTE SPEAKER 03/19 ● Invited to speak about first-year experience as part of the Weber Honors College to 1,000+ potential Aztecs SAN DIEGO STATE LEADERSHIP SUMMIT – SPEAKER 02/19 ● Presented “Enhancing Personal Brand to Set You Apart as a Leader” SAN DIEGO STATE HIGH IMPACT PRACTICE PANEL – SPEAKER 02/20 ● Invited to speak on campus and leadership involvement EDUCATION ● Bachelor of Arts, Communication, Minors in Spanish and Honors Interdisciplinary Studies – San Diego State University – San Diego, CA o Summa Cum Laude Honors & Dean’s List Recipient o Seal of Biliteracy in the Spanish language CERTIFICATIONS ● Hootsuite Social Marketing 07/22 ● Sprout Social 07/22 ● Meta Certified Digital Marketing Associate 08/22 ● Google Ads Display Certification 12/22