Economic Development Implementation Plan - FY 2024-25
Updated July 9, 2024
Lead Partners Description Past Progress Status FY 25 Goal Infrastructure FinancingCMO PW
Enhanced Infrastructure Financing District to
fund infrastructure improvements that support
economic development
Council approved feasibility study on 11/28/23. Study
presented at Council on 3/12/24.
Working on possible participation from other
agencies in the proposed district.
Finalize proposed district for Council
consideration.
West Katella District CMO CDD, PW,
Chamber, EDR
Create a vision, place branding, and place
making for a resort district on West Katella
that is complimentary to OC Vibe and OC
Riverwalk.
Council approved agreement with CityThinkers on
1/23/24, Kosmont on 3/12/24, and CivicBrand on
4/23/24. Held interviews with key property owners in
April. Held stakeholder workshop on 6/20/24.
Evaluating input from stakeholder workshop.
Finalize Vision Plan and place branding and
place making plans for the district. Identify
development feasibility and City policies to
encourage desired development.
Economic Development
Forum CMO Chamber
Convene a stakeholder group to review the
Economic Development Strategy and perform
a SWOT analysis on the economic
development program.
Forum held on 1/17/24.
Incorporated input into Economic
Development Strategy and presented report
to City Council.
Hold Forum in January 2025.
Economic Development
Roundtable CMO Chamber
Assemble a group to meet quarterly, review
the Economic Development Strategy, and
guide its implementation.
Group met on 3/4/24 and 6/24/24 to review Economic
Development Strategy and Implementation Plan.Next meeting on 10/14/24.
Hold quarterly meetings to review and
provide input and support for FY 25
Implementation Plan.
Shop Local Program CMO Chamber, EDRDevelop a program to encourage residents to support local businesses.
Experience Orange logo finalized, and agreement
with Bludot approved by Council on 3/12/24 for an
app-based incentive program to support small, non-
chain businesses.
Program was soft launched on 6/14/24 and
fully launched on 6/25/24.
Create marketing plan for the program.
Evaluate the effectiveness of Open Rewards
and provide Council with recommendations
on the program going forward.
Tourism Promotion CMO Chamber, EDR
Create a plan to market Orange as a visitor
destination, work with Chamber to revive
Visitors Bureau, and explore the formation of a
Tourism Improvement District (TIP).
Created Orange Toursim Council (OTC) to promote
tourism in Orange. Reviewing proposals to form
Tourism Improvement District (TID).
Orange Tourism Council (OTC) is exploring
the formation of a Tourism Promotion District
(TID) and better regional integration in
promoting tourism.
Work with Orange Tourism Council to create
a visitor destination marketing plan and
present a proposed Tourism Improvement
District for Council consideration.
Hotel Development CMO Create incentives to develop high-end hotels in Orange. New objective. New objective.
Research incentives to develop high-end
hotels in Orange and present policy options
for City Council consideration.
Promote filming in OrangeCMO Film LA Update film ordinance and create program to promote filming in Orange.
Met with Film LA and got feedback on updating our
ordinance to match industry standards and how to
best promote filming.
Working on a redline of filming ordinance to
update it to industry standards.
Prepare an updated Film Ordinance based
on feedback from Film LA for Council
consideration. Create a program to promote
filming in Orange.
Microtransit Service for
Old Towne Chamber CMO, PW Launch a microtransit service through ATN for Old Towne and surrounding areas.
Funding for vehicles is in place and Council approved
$100,000 in operational funding on 3/12/24.
ATN has ordered vehicles and service can
begin in early 2025.
Launch microtransit service and evalute its
effectiveness while identifying possible
sources of funding for a permanent service.
Circulator Service PW CMO, Chamber
Study a circulator (shuttle) service for westside
Orange to connect hotels, The Outlets,
hospitals, and Old Towne.
Feasibility study is underway. Feasibility study is underway.
Complete feasibility study this summer. If
viable, develop a plan to implement the
service.
Old Towne Parking
Management PW CMO, DMA
Develop and implement parking management
programs to support economic development in
Old Towne.
Held merchant meetings on 1/11/24 and 3/13/24.Finalizing initial recommendations in preparation to brief City Council.
Present recommendations to Council on
implementation of a parking management
program with parking enforcement, improved
wayfinding, and possible paid parking
component.
Development Review
Streamlining CDD CMO, EDR
Provide the City Council with policy options to
streamline the development review process
and create an expedited process for high
priority projects.
New objective. New objective.
Identify ways to streamline the development
review process and create an expedited
process for high priority projects and present
policy options for Council consideration.
CMO = City Manager's OfficePW = Public WorksCDD = Community Development Department