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AGREEMENT FOR NAMING RIGHTS RELATED TO FUNDRAISING EFFORTS
BY THE GREATER ORANGE COMMUNITY ARTS THEATRE FOUNDATION This Agreement for Naming Rights Related to Fundraising Efforts by The Greater Orange Community Arts Theatre Foundation is entered into on ,, n r l , 2021, between the City of Orange, a municipal corporation ( the " City") and The Greater Orange Communiiy Arts Theatre Foundation, a California nonprofit corporation(" GOCAT").
RECITALS
A. GOCAT was formed for the purpose of supporting the arts through programs, education and facilities in the City of Orange.
B. GOCAT seeksto fund the building of a state-of-the-art accessibleCommunity Theater Venue that will servethe City' syouth and community by providing a community- level performing and fine artsvenue, in furtherance of the purposes of GOCAT.
C. The City values arts as an important educational and community resourceand has identified vacant land at its Grijalva Park asthe site of a potential Community TheaterVenue.
D. GOCAT' s intention is to solicit and accept donations to raise sufficient funds to build the Community Theater Venue.
E. One aspectof GOCAT' s fundraising activities is to offer suitable and qualified prospective donors special recognition in the form of naming opportunities for facilities to be constructedor supportedutilizing funds donated to GOCAT.
F. In furtherance of GOCAT' s fundraising efforts, GOCAT and the City desire to establish guidelines for accepting donations for and administering the naming rights opportunities program for the Community Theater Venue.
NOW, T IEREFORE, the parties agreeasfollows:
1. Naming Opportunitie. To promote fundraising for the construction of the Community Theater Venue, GOCAT may offer to name specified facilities, rooms, buildings, benches, spaces, stages, seats, bricks, curtains, or other architectural or theater features (" Naming Opportunities") in and around the proposed Communiiy TheaterVenue in honor of such donation(s).
2. Naming Opportunities Program. In offering Naming Opportunities, GOCAT sha11follow the Naming Opportunities Program attached as Exhibit " A" and shall notify the City in writing of all donors who have applied for Naming Opportunities. The City shall either approve or disapprove a Naming Opportunity application using the provisions of Section 3 below by giving written notice to GOCAT within forty- five ( 45) days of receiving notice of the application. If disapprovedby the City, GOCAT shall notify the donor and offer to return the donation, if onehasbeenmade. If notification is not received by GOCAT from the City within sixty 60) days, the Naming Opportunity shall be deemed approved. GOCAT shall enter into a Naming Rights Agreement with approved donors, the form of which agreementshall be approvedby the City in advance.
3. Morals Clause. If a donor or the named honoree, either prospective or approved, commits any act, or is shownby substantialevidenceto havecommitted anyact which, in the reasonableand good faith opinion of the City or GOCAT, would disparageor impair the reputation and integrity of the City or GOCAT, including, without limitation, being charged or convicted of any felony or a crime involving moral turpitude, ethical violations, or any other act of moral turpitude, either the City or GOCAT sha11 have the right to ( 1) reject and r
disapprovetheNaming Opportunity application for prospective donorsandhonorees;or( 2) terminate theNaming Rights Agreement for approvedapplications, without liability to the donor or namedhonoreeand,in the discretion r
of the City or GOCAT, without reimbursement of any donation already completed. The Naming Rights Agreement shall contain a clauseto this effect, enforceableby the City and/or GOCAT.
4. Donations and Reporting. GOCAT agreesthat all funds contributed pursuantto this Agreement, minus GOCAT' s reasonable administrative expenses, shall be used to fund the construction of the Grijalva Park Gym unlessotherwise agreedto in writing by the City, donor, and GOCAT. GOCAT shall, at a minixnum, report semi-annually to the City Council summarizing GOCAT' s efforts and the amount of funds contributed pursuant to this Agreement.
5. Non- Discrimination. GOCAT agreesin the course of soliciting prospective donors that it shall not discriminate againstanyprospective donor on the basisof race, color, religion, sex,national origin, mental or physical disability, or any other basisprohibited by applicable law.
6. Notice and Demands. All notices or other communications required or permitted between the City and GOCAT underthis Agreement shall be in writing, andmay be( i) personally delivered,( ii) sentby United Statesregisteredor certifiedmail,postageprepaid,returnreceiptrequested,(iii) sentby telecopierandconfirmed upon receipt, or( iv) sent by nationally recognized courier service( e. g., Federal Express), addressedto the parties at the addressesprovided below, subject to the right of either party to designatea different addressfor itself by notice similarly given. Any notice given by registered or certified United Statesmail shall be deemedto have been given on the third business day after the same is deposited in the United States mail. Any notice given by telecopier or courier service shall be deemedgiven upon receipt of the sameby the party to whom the notice is given.
If to GOCAT:
The Greater Orange Community Arts Theatre Foundation
c/ o Cummins& White, LLP
2424 S. E. Bristol Street,# 300
Newport Beach, CA. 92660
949) 852- 1800
If to City:
City of Orange
300 E. Chapman Avenue
Orange, CA. 92866
Attn: City Manager
7. Amendments to this Agreement. GOCAT and the City agreeto consider reasonablerequestsfor amendmentsto this Agreement that may bemadeby any of the partieshereto. Any amendmentsto this Agreement must be in writing and signedby the appropriate authorities of both the City and GOCAT.
8. Counterpart Originals; Integration. This Agreement may be executed in duplicate originals, each of which is deemed to be an original, but when taken together shall constitute one and the same instrument.
This Agreement representsthe entire understandingof the parties and supersedesa11negotiations,letters of intent, memorandaof understandingor previousagreementsbetweenthepartieswith respectto anyfundraisingand/or naming rights.
9. Third Party Beneficiaries. This Agreement shall not inure to the benefit of any third parties and shall not be construed asthe City making any promises or assurancesof any Naming Opportunities except asaze approved in accordance with this Agreement. Any communications between GOCAT and a prospective donor for NamingOpportunitiessubjectto reviewandapprovalby the City, shallnotify theprospectivedonorthatthe NamingOpportunityis contingentuponapprovalby theCity.
10. Compliance with all Laws. GOCAT shall be knowled'geable of and comply with all state and federal laws that apply to its operation.
IN WITNESS WI-IEREOF, City and GOCAT have executedthis Agreement as of the date first written above.
T'HE GREATER ORANGE COMMUNITY CITY OF ORANGE, a municipal corporation ARTS THEATER FOUNDATION, a
California non rofit ora ' on
By: By:
Printed ame: M A. Murphy, ayo
Title: C e
By: ATTEST:
Printed Name: M lc nl o M, L( TA. L
Tit1e: S`'., RF T v. C- nC. T
PamelaColeman, City Clerk
APPROVED AS TO FORM:
Gary . eat , ity Atto
w u oear cr ssaaots co unuNmr o taawnoN
EXHIBIT ` A"
NAMING OPPORTUNITIES PROGRAM
Building( 20 year rights?................................................................................................................$ 20, 000, 000 Stage..................................................................................................................................................... 5, 000, 000 ArtistGallery ...........................................................................................................:........................... 5, 000, 000 BlackBox Theater............................................................................................................................... 5, 000, 000 Greenroom........................................................................................................................................... 2, 500, 000 Curtain.................................................................................................................................................. 1, 000, 000 OrchestraPit......................................................................................................................................... 1, 000, 000 TechBooth.............................................................................................................................................. 500, 000 CostumeWorkshop................................................................................................................................. 500, 000 DressingRooms...................................................................................................................................... 500, 000 DanceRoom............................................................................................................................................ 250, 000 Stage Right, Stage Left( each)................................................................................................................ 250, 000 Founder' s Circle( first 25) ...................................................................................................................... 250, 000 Director' s Circle ...............................................................:..................................................................... 200, 000 Artist s Corner 150, 000
GOCAT Angel' s Circle.......................................................................................................................... 100, 000 Benefactor' s Circle ( before grand opening) ............................................................................................. 50, 000 Annual Donation Recognitions on Donor Wall and in Programs:
GoldPatrons............................................................................................................................................$ 50, 000 SilverPatrons............................................................................................................................................ 25, 000 BronzePatrons.......................................................................................................................................... 10, 000 CommunityPatrons .................................................................................................................................... 5, 000 SweetOrange Patrons................................................................................................................................. 1, 000 Seats ( Orchestra).......................................................................................................................................$ 5, 000 Adjusted by section, ranging down to $ 1, 000)
Bricks...........................................................................................................................................................$ 250 Benches?.................................................................................................................................................$ 10, 000 Other facilities and other donation levels as deemedappropriateby GOCAT IV727. 7 2125540. docx. DOC; l
CITY OF ORANGE
CONTRACT/ AGREEMENT TRANSMITTAL
ROUTE TO: CTTY MANAGER' S OFFICE
FROM: CITY MANAGER' S OFFICE EXT.
DIVISION APPROVAL:
DateJ
DEPT. HEAD APPROVAL:
Of contract and funds) DateJ
COiJNCIL DATE: JANUARY 12, 2021
If applicable)
SUBJECT: Memorandum of Understandin with Greater Orange Community Arts Theatre Foundation to facilitate fundraising for a Communitv Theatre Venue ACCOiJNT NO: None: the City is not responsible for fundin anv portion of the project TOTAL COST: 0
NOTES:
Q:Forms/ City Clerk/ contract tiansmittal
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Item #: 7. 4. 1/ 12/ 2021 File #: 21- 0007
TO: Honorable Mayor and Members of the City Council FROM: Rick Otto, City Manager
1. SUBJECT
Agreement and Memorandum of Understanding with the Greater Orange Community Arts Theatre Foundation in support of raising funds for a proposed performing arts venue.
2. SUMMARY
The Great Orange Community Arts Theatre Foundation ( GOCAT) was established to raise funds, build, and operate a performing arts venue in the City of Orange. The proposed Agreement and Memorandum of Understanding supports their effort to raise funds to build the venue at Grijalva Park.
3. RECOMMENDED ACTION
Approve the Naming Rights Agreement and Memorandum of Understanding with the Greater Orange Community Arts Theatre Foundation and authorize the Mayor and City Clerk to execute on behalf of the City.
4. FISCAL IMPACT
None.
5. STRATEGIC PLAN GOALS
Goal 3: Enhance and promote quality of life in the community a: Renovate, maintain, develop, and/ or expand public use places and spaces.
6. DISCUSSION AND BACKGROUND
The Great Orange Community Arts Theatre Foundation ( GOCAT), a 501( c)( 3) non- profit, was established to raise funds, build, and operate a 50,000 sq. ft. performing arts venue in the City of Orange ( City). Approximately two years ago, GOCAT approached the City with an interest to build the venue at Grijalva Park. As a performing arts venue is consistent with the Grijalva Park Master Plan, the City Council conceptually agreed to make space for the venue available at the park should GOCAT be successful in raising the necessary funds to build the project.
To date, GOCAT has raised approximately $ 500, 000. In the past year, they have hired a professional fundraiser and grant writer to pursue large- scale donations from the community and beyond.
GOCAT has also hired an architectural firm, Bastien and Associates, to create a conceptual floor plan and conceptual drawings in an effort to better understand potential costs and have promotional materials to share with potential donors.
Recently, GOCAT approached the City with the request to formalize the conceptual agreement. The City of Orange Page 1 of 2 Printed on 1/ 7/ 2021
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Item #: 7. 4. 1/ 12/ 2021 File #: 21- 0007
proposed Memorandum of Understanding ( MOU) provides GOCAT with the opportunity to raise funds with the intent to develop a performing arts venue at Grijalva Park. The MOU is for a period of five years and does not obligate the City operationally or financially.
Also proposed is an Agreement for Naming Rights ( Agreement) that establishes guidelines for GOCAT to accept donations that are intended for naming rights opportunities at the performing arts venue. The Agreement specifies that GOCAT may offer to name specified facilities, rooms, buildings, benches, spaces, stages, seats, bricks, curtains, or other architectural or theater features in and around the proposed facility. The Agreement also specifies the process for which the City considers and approves individual naming opportunities. The approval process includes a morality clause for prospective and approved donors. The Agreement is similar to agreements the City previously entered into with the Orange Community Foundation and the Orange Public Library Foundation when they were raising funds for the Grijalva Sports Center and Orange Main Library and History Center, respectively.
Should GOCAT be successful in raising the necessary funds to build the facilitjr, a separate partnership agreement will be negotiated.
7. ATTACHMENTS
Agreement for Naming Rights Related to Fundraising Efforts by the Greater Orange Community Arts Theatre Foundation
Memorandum of Understanding Between the City of Orange and the Greater Orange Community Arts Theatre Foundation
City of Orange Page 2 of 2 Printed on 1/ 7/ 2021
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