Pacifica City Council
January 10, 2022

CITY OF PACIFICA

CITY COUNCIL MINUTES
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Mayor Sue Beckmeyer
Mayor Pro Tem Mary Bier
Councilmember Mike O'Neill
Councilmember Sue Vaterlaus
Councilmember Tygarjas Bigstyck
City Council Regular Meeting 1 December 13, 2021
SPECIAL and REGULAR MEETING

JOINT CITY COUNCIL AND ECONOMIC DEVELOPMENT COMMITTEE MEETING December 13, 2021 (MONDAY)
www.cityofpacifica.org
Mayor Sue Beckmeyer called the meeting to order on December 13, 2021 at 5:00 PM 5:00 PM OPEN CITY COUNCIL STUDY SESSION
Mayor Beckmeyer called the open Study Session meeting to order at 5:00 p.m., and asked confirmation of the process for this study session, as well as the joint study session.

City Clerk Coffey confirmed the process and stated that, when they had a quorum from the Economic Development Committee, they would begin that study session.

Mayor Beckmeyer asked if that was a time certain or do they roll from one to the other.

City Clerk Coffey stated that it would immediately follow the first study session with an approximate starting time of 6:00 p.m.

A. Study Session on the Vision 2025 & Beyond Strategic Financial Sustainability Study PROPOSED ACTION: Receive an update on the Vision 2025 & Beyond Strategic Financial Sustainability Study
Mayor then announced that the City Manager Woodhouse and Chief Financial Sustainability Officer Yulia Carter would present the staff report with a presentation by consultant Brian Moura of RGS.

City Manager Woodhouse began the staff report, then turned it over to Mr. Moura.

Brian Moura, RGS consultant, completed the staff report.

Mayor Beckmeyer stated that Councilmember O’Neill had a prior engagement during this time, but would be joining them shortly. She asked Councilmembers if they had questions for Mr.

Moura or staff or comments to share.

Mayor pro Tem Bier wondered what kind of grants other cities were getting that have the comprehensive economic development strategy.

City Council Regular Meeting 2 December 13, 2021
Mr. Moura stated that, typically, the cities that had those strategies tend to be bigger cities or you have a group of cities or all the cities in a county and the county takes the lead which is why they were posing it as a question. He stated that Pacifica was approaching 40,000 people and they are on the bubble regarding whether they are large enough to pursue this. He thought that, while in the process of having this review and critique current economic development strategy, it was worth asking the questions of experts in this field regarding the process, what it will cost and the likelihood that Pacifica will get these type of grants on their own or more likely only get such grants as part of a countywide group.

Mayor Beckmeyer referred to his mention of groups of cities, and stated that, being on the coast, the economic opportunities or barriers we have are slightly different from what cities over the hill tend to have. He asked if there is any benefit to dealing with the coastal demographic in mind or county data that they should be focusing on.

Mr. Moura thought they will see that the firm that is selected is going to look at a number of things, i.e., looking at the demographics of Pacifica and current business mix and neighboring cities, primarily to see what types of businesses are nearby. He stated that often, a business that is looking to come in to an area or expand look at a certain mile radius of competitors and stores that the city has and stores in adjacent cities. He stated that it will be important when they have discussions with the community as they may say they want a certain type of business and, if the consultant finds that specific business is close enough to Pacifica and may not be viable and it might not work. If there is an opportunity for a business type, then they might take a closer look at what firms in that business sector are looking to expand in the Bay Area and which aren’t in the area presently and might be a candidate for Pacifica. He stated that his experience with these studies is that they will give a list of opportunities that the business community and the city can explore, similar to the ones they will mention later in the marketing study session. He stated that some of the opportunities available to the city and businesses are things they might find appealing and some are opportunities they are lukewarm on or don’t think it is a good fit for our community.

He stated that it okay and when the final report comes back in the middle of next year, they will have to think about it in that context.

Mayor Beckmeyer stated that she had a question, mentioning one thing they have been hearing about in various city committees is the outdoor adventure opportunity in Pacifica which is a Bay Area playground with hiking, the beach, etc., and if that was the type when he mentioned the demographics and business mix, she asked if that was the kind of information the consultants would be reviewing as well.

Mr. Moura thought, to a certain extent, the study will look at things like that, i.e., what does Pacifica have that are unique and appeal to businesses and it might inform them in terms of what businesses would be likely to want to come to Pacifica and find it appealing. He added that there is an overlap in terms of the marking study they will hear about later and that is a subject of that study in terms of how they market Pacifica. He stated that it will be touched upon in the opportunity study but, that may be more touched upon in the marketing study in terms of how the community is presented in the future and how businesses are helped. He stated that he will let Ms. Carter and Mr. Almeida cover that in more depth.

Mayor Beckmeyer welcomed Councilmember O’Neill.

Mayor Beckmeyer stated that she didn’t see public comments on the agenda on any of these items in the study session as it was a Council study session.

City Council Regular Meeting 3 December 13, 2021
City Attorney Kenyon stated that they do have to have public comment at any point that the mayor would like, but there does not need to be one point where the mayor asks for public comment.

Mayor Beckmeyer thought that would be for both study sessions.

City Attorney Kenyon stated that it was a different agenda item and would have its own public comment period.

Mayor Beckmeyer thanked her for that clarification, and she thought they should hear from the public. Mayor Beckmeyer opened public comments.

Mgmt. Analyst Montemayor stated he was not seeing any hands raised for public comment.

Mayor Beckmeyer then referred to Mr. Moura mentioning that the study would look at the demographics of Pacifica and she assumed it would include population, age demographics, city income, etc.

Mr. Moura agreed, adding that what will happen is that some of that information is in their annual financial reports that Ms. Carter and her team put together and would probably be a starting point.

He stated that one thing these firms typically look at is the income levels, population, age breakouts, etc., and it sometimes influences the type of firms that come into the community and the way the community is marketed. He stated that, on looking at Pacifica’s demographics, it is typical in the Bay Area in terms of median age, but he has worked with cities that are getting rapidly younger and others that are aging which has an impact on the businesses interested in coming to the city.

Councilmember O’Neill asked, when he makes his presentation, if he will be putting together a marketing brochure or covered in the next section. He stated that the last time he looked, we were about the 4th or 5th highest household income in San Mateo County.

Mr. Moura stated that, in terms of what the city is going to issue in the request for proposal, they will take the draft statement of work that they presented to them in this report and any additions or enhancements Council would like to see would be issued to the firms that work in this space and they will present their proposal to the city and how they would analyze this work, etc. and the task for city staff will be to figure out the different terms they want to do the work for Pacifica and which one do they believe is the one that can do the best job at analyzing the business opportunities and economics. He stated that, in terms of marketing, that will be the second study session by Ms. Carter and Mr. Almeida who will talk about their marketing study and strategies.

Councilmember O’Neill thought we were a lot different from a lot of cities in the Bay Area, and they have surrounding cities and have access from the East Bay and Pacifica and the coast only have access from one road, Highway 1, and years ago, when the slide was closed because of mudslides and rock slides, sales at Linda Mar Center were down 30-35% and he thought that could be an argument that people in Montara, El Granada, Moss Beach are actually shopping in Pacifica, but aren’t on the sign that says population 40,000 but they are part of Pacifica as it is the only way driving home and they pass Linda Mar and shop there. He stated that retailers, when they look at a site, they go two miles around the point. He stated that Pacifica hurts because half of their two miles would be ocean with no population, but he thought they could add 10.000 to 12,000 to our population and that would have a fairly high household income down there. He asked if that was included in their study of the coastside or a justification to include to include those south of the slide as part of Pacifica’s demographic of shopping and potential customers.

City Council Regular Meeting 4 December 13, 2021
Mr. Moura thought that was an interesting point and they could add that to the statement of work saying that Pacifica has a unique opportunity there because of the geographics of the community.

Mayor Beckmeyer agreed, and was what she was getting to in her early question about the coastal approach. She thought they needed to factor in things that may not seem business oriented per se but can generate sales in a related way regarding outdoor activities. She stated that they will hear about that in the marketing study session but it was an important to keep in mind as how that plays into any economic development study even though, except for parking, the beach isn’t a revenue generator but how does it combine with other economic opportunities.

Mr. Moura thought that was an interesting item to add to the mix.

Councilmember O’Neill stated that, when he went to the League of Cities conference, there was a firm there that does something similar to what he is seeing and they had the ability and CCAG has an opportunity for the city to buy into the program by monitoring cell phones and see where people who come to Pacifica are coming from, such as Daly City, South City, etc. He thought that would be an interesting for them to do for their BID group (hotel business improvement) to consider marketing. He stated that, if they have a lot of people who come from Lodi, they can run an ad in their newspaper, and he asked if his firm will reply or consider their RFP, do they have the ability to track cell phone usage.

Mr. Moura stated that the data he was describing was commonly used by several of these firms, mentioning several specific companies, adding that, when Mr. Almeida does his presentation, he has access to some of this kind of data and there are firms that sell subscriptions that cities can subscribe to if the city finds that of interest. He stated that there were services to provide information on commercial vacancies and business vacancies that some cities subscribe to as part of their economic development programs. He thought, when the economic opportunity study is done, the firm the city hires will probably use some of the LoopNet data when completed to show the city what commercial availability of Pacifica looks like and, going forward, Pacifica could subscribe to LoopNet, etc.

Councilmember O’Neill thought one reason it would be interesting was that it would show them the data in our conversations with GGNRA and their parking at Fairway Park, how many people go to locations, etc., and he asked if they can get that marketing data.

Mr. Moura stated that, in some cases, you can, but they can certainly explore with the firms and when they hear Mr. Almeida’s presentation, they will see that he has already done some of that analysis in terms of using search statistics to see what parts of California are checking out Pacifica. He stated that, when reading his report, he found some results interesting, regarding people outside the area thinking of coming to visit Pacifica and this data can be very handy.

Mayor pro Tem Bier referred to the public engagement fees, and she thought it was an important topic for Pacifica and they needed to go above and beyond when doing public engagement and be as robust as possible which she thought was important in building trust in the community.

City Manager Woodhouse added that regarding the Beach Boulevard Infrastructure Resiliency project, it was mentioned that Council may want to appoint an ad hoc subcommittee to help work with staff on the design of the public engagement along with the consultant selected. He stated that, when they come back with the recommended firm in the March timeframe, part of that can be considered appointing that subcommittee to help with that. He thought there was a silver lining City Council Regular Meeting 5 December 13, 2021
as Covid has slowed the project, but this is the type of vision and goals affirmation where discussions would be beneficial and that kind of engagement, like the Home For All meetings, as well as the Sharp Park Specific Plan and General Plan meetings. He stated that they will integrate that with all the other components.

Mayor pro Tem Bier thought they can also have a hybrid approach.

City Manager Woodhouse agreed that, hopefully by March or June, they will be out of this.

Councilmember Vaterlaus agreed with Mayor pro Tem Bier. She stated that the public is very engaged in their community which is a huge factor. She asked how they judge on a cell phone where a person is from. She stated that her cell phone is from South San Francisco and she knows a lot of people who might be from Colorado and never changed their phone number and she asked how they determine that.

Councilmember O’Neill stated that he did not know.

Councilmember Vaterlaus stated she was curious and had a lot of thoughts about that.

Councilmember O’Neill stated that CCAG has what he thinks is Streetlight, and Foster City used that to determine some of their traffic issues. He thought, when they are talking to GGNRA, and they can say that 10-15% of the people came from Marin County, etc. if the BID knows that everyone from Stockton comes to Pacifica, that would be a more efficient use of advertising dollars for hotel rooms if they are advertising in Stockton as everyone is coming from Stockton.

Councilmember Vaterlaus stated that he just sparked her curiosity.

Mr. Moura stated that, to Councilmember O’Neill’s point, the Streetline people started in the world of smart parking where they put little rubber sensors in each parking space and they can determine how long people park in a certain area and, because they have the cell phone number, they can figure out where they are from. He stated that is powerful, but in some cases not as much for economic development but community development where you can actually determine different sites or blocks where the peak traffic is or where you might believe it to be. He stated that, even though cities originally use Streetline, what it does if you are a consumer and you have the Streetline app, you can see where available parking spaces are and on the city side, by providing the data for city planners, they can see different trends and where parking is available and that might influence wayfinding and signage and other things to facilitate business commerce.

Mayor Beckmeyer stated that her last question has to do with combining or consolidating the 23 different economic locations into 5, and when she looked at the map in the packet, it seems that they are geographically consolidated but not equal in size and she didn’t know how that bears on the use of the data or information or how it would be structured. She thought cutting down from 23 to 5 makes sense. She referred to the statement about guidelines that one business cannot generate more than 80% of the revenue and it sounds like some scientific method is how you decide to consolidate them. She asked him to speak to that.

Mr. Moura stated that the rules about at least four businesses and no business with 80% or more is part of state law to keep sales tax data confidential. The state lets cities and others publicly report the data if those conditions are met, i.e., talking about a certain category such as home improvement, etc., you have more than the four businesses or none of them or 80% or more of the total and you can report an aggregate but you can’t tell the public how much each restaurant City Council Regular Meeting 6 December 13, 2021
brings in, but you can tell as a group, i.e., Pacifica has 30 restaurants and, as a group, they bring a certain amount of dollars in a quarter, and they could do that for these geographic areas. He stated that she was right that they did construct them in such a way that all five of the areas met the test. He stated that it was interesting that she talked about areas 4 and 5 as that was one of the discussions they had as initially they had Pedro Point included in Linda Mar but, on looking closer, they realized that there were enough businesses on Pedro Point that it could be broken out separately. He thought the discussion internally with staff that, since they can break it out, they suggested that they break it out as it has its own unique characteristics but on some of the other areas, there weren’t enough business to further divide them. They were looking at coming up with a nice blend of having fewer zones but having enough businesses in each one and they could report the data. He stated that part of the goal was that what they want to do as they revitalize the economic development program as part of their vision 2025 and beyond program that Council adopted, is they want to set up an initial report on the business revenues, presumably in early 2022 with all the HDL reports and once a year they can have an economic development update from their Fiscal Sustainability Officer and have symmetrics to see how we are doing. He thought it was a nice way to create a baseline this year. He thought, on looking at the geo zones, it was over time that the city kept adding to them, stating that there was initially 15 and then were some more and they got to 23. He stated that they sat down to look at it and he thought 23 was a little high, and he thought this will be a better tool for the city going forward in terms of setting that baseline and checking in yearly to see how the economic development work is doing.

Councilmember O’Neill asked the City Manager if, now that they have the five geo zones, are they going to be able to have records so the groups doing merchant nights at the art walk in Palmetto, they could build their data base to support them by sending emails to businesses to get participating businesses as well as send to residents to inform them that this is happening in their neighborhood as he didn’t think they were.

City Manager Woodhouse stated that he will take an initial stab at that, and Ms. Carter can clarify that, but he would say that they can now that they have five zones identified with the business license database they could organize it to have one sorting capability based on the GO zones to shoot messages out. He stated that one goal of the business license data base is to get as many businesses electronically on board with email to have an efficient means to communicate. He thought there would definitely be a variety way they can leverage the new organizations.

Mayor Beckmeyer thought, noting not seeing any other questions, they could possibly turn to the marketing study.

City Manager Woodhouse stated that he wanted to recap that, in terms of next steps, they got good input and they have the statement of work and translate into the RFP to seek proposals from consulting firms in early 2022 and come back by March with a recommended firm for people for Council and the Council can consider appointing a two person ad hoc committee related to public engagement at that time. He stated that in late January or early February 2022, they will be scheduling another study session to specifically talk about the ten-year financial forecast with the financial data that underpins this study along with more analysis and data about the variety of revenue enhancement measures that can be considered to get further input regarding that component.

Mayor Beckmeyer asked if he feels, with the ten-points in the package about the statement of work, there is a place to incorporate the geographic considerations they discussed around coastal vs not.

City Council Regular Meeting 7 December 13, 2021
Mr. Moura stated that he thought they could add that and they will take the Council comments and add them to the statement.

RESULT: NO VOTE REQUIRED
B-1: City Council Study Session to hear a presentation and discuss the Pacifica Business Marketing Study, Gap Assessment, and Opportunities Report.

PROPOSED ACTION: Receive and discuss the City of Pacifica Audience / Business Research, Gap Assessment and Opportunities Report prepared by Creative Digital Agency (CDA) and provide direction on next steps for developing a two-year marketing implementation plan.

Mayor Beckmeyer asked if all were present.

City Attorney Kenyon stated that they will need an official count from the City Clerk before proceeding with the next Study Session item.

City Clerk Coffey stated that they have the Economic Development Committee members present, i.e, Greta Sieglock, Daisy Fong, Beth Lemke, Debi Hirshlag, Robert Foster and Archie Judan.

City Attorney Kenyon stated that was a quorum.

City Clerk Coffey confirmed that a total of six was a quorum.

Mayor Beckmeyer then proceeded to the Joint City Council and Economic Development Committee Study Session to consider this item as Agenda Item #B-2.

ADJOURN CITY COUNCIL STUDY SESSION
Mayor pro Tem Bier asked if they could take a short break before they start the next study session.

Mayor Beckmeyer agreed and called a five-minute break, then reconvened the meeting.

OPEN JOINT CITY COUNCIL AND ECONOMIC DEVELOPMENT COMMITTEE STUDY

SESSION
Mayor Beckmeyer called the Joint City Council and Economic Development Committee Study Session to order at 6:00 p.m. to consider this item as Agenda Item #B-2.

The following Economic Development Committee members are present: Greta Sieglock, Daisy Fong, Beth Lemke, Debi Hirshlag, Robert Foster, Archie Judan, Nick Humann.

B-2: Joint Economic Development Committee and City Council Study Session to hear a presentation and discuss the Pacifica Business Marketing Study, Gap Assessment, and Opportunities Report.

PROPOSED ACTION: Receive and discuss the City of Pacifica Audience / Business Research, Gap Assessment and Opportunities Report prepared by Creative Digital Agency (CDA) and provide direction on next steps for developing a two-year marketing implementation plan.

City Council Regular Meeting 8 December 13, 2021
Mayor Beckmeyer announced that City Manager Woodhouse and Chief Financial Sustainability Officer Carter would present the staff report, as well as a presentation by consultant Kevin Almeida of CDA.

Chief Financial Sustainability Officer Carter presented the staff report.

Mr. Almeida, CDA consultant, completed the staff report.

Mayor Beckmeyer invited Daisy Fong to comment.

Daisy Fong, EDC member, thought, when Mr. Almeida presented a report to them, it was a lot of information to absorb, and on looking at the presentation, she was curious about who the stakeholders were in defining the business challenges were as she wasn’t sure to whom he was referring, i.e., Kinko or large businesses in Pacifica. She also was not clear what independent research they used to validate and support staff’s conclusions. She knows the city had data on the sales type by business industry and when the recommend the type of business, she asked if they were looking at sales data to see where the gaps based on the sales data. She thought she was expecting more robust details with deeper research. i.e., when they showed website data she wondered about the search terms or source info which she thought was missing.

Mr. Almeida thought that was not a problem, stating that they can make sure that there were citations with a full list of all the interviews held in the community.

Ms. Fong stated that they mentioned surveys, and she wondered if they had the survey and could see the actual results.

Mr. Almeida stated that it wasn’t a survey but an audit, and he may have misspoken. He added that, in terms of the sales data, it was provided.

Chief Financial Sustainability Officer Carter added that Mr. Almeida and this team were directed, with the list of stakeholders, to reach out to business owners and who would be a valuable stakeholder in this project. She stated that they reported that they commenced the study in September with the EDC and in November they brought the results and this was never meant to be robust in that one study that takes months. She stated in just a few weeks that is the initial snapshot and spot analysis. She stated that was partially why one of the recommendations they brought today is to expand on this and develop the robust marks and plan.

Ms. Fong thought that would be great, and as part of this, as they dig into the recommendations, she asked if they can do more study to validate the recommendations that were being used.

She thought it would be helpful to understand what stakeholders were interviewed so they understand where that feedback and information is coming from.

Mr. Almeida appreciated her insight and he didn’t think it will be a problem to provide more data as they have been worked closely with Mr. Moura and Ms. Carter but they will include the full list of those consulted for the public document.

Beth Lemke, EDC member, thanked Mr. Almeida for the presentation as it helps her to see things twice. She also thanked Ms. Carter for getting the ball rolling and shepherding as she reconfirmed this was a quick project to get things going and take advantage as time is of the essence to get things going. She asked Mr. Almeida if the CDA helped develop or accentuated the logo for “shop Pacifica” as it looked familiar but jazzed up.

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Mr. Almeida stated that they were asked to do that, coming in with six different variants, with some original and using the colors and they took the already done and did an evolution, and that was the one selected.

Ms. Lemke liked it. She asked if there was also going to be recommendations or proposal from CDA to implement or guide them along, as she is concerned that this report is going to lead to a lot of excitement. She questions if the EDC doesn’t get working and make this happen.

Mr. Almeida stated that, ultimately, the next step is up to them but, as part of their engagement, the next step is a two-year marketing plan that will go through a similar process of review recommendations and approvals. They have put together a project schedule for two years and they will put together their chief performance indicators, or PPIs, and these are the actual numbers and objectives that they are searching for that Pacifica should be trying to hit, and different tactics and services, media buying, PR, and labor costs associated with each of those. They would then have a two-year marketing plan and what they chose will be up to staff.

Ms. Lemke asked if he could clarify it is a two-year plan but, if accepted and CDA starts implementing and managing, i.e., if they decide that part of the plan is to do the pop up markets, CDA would make sure it happens.

Chief Financial Sustainability Officer Carter stated that in the last slide of the presentation, there were 14 opportunities and they will take a lot of time to implement it, and they told them they want all 14. She stated that, out of these opportunities, what they are most interested in will give her enough direction as a staff member to return to CDA and work together on what the marketing plan will mean to the community. She stated that the next step will be to develop the marketing plan and implementation strategy and that will be reported to Council assuming that is the direction they want to go at this time. She hoped it made sense. She stated that part of the scope today was going to provide the marketing strategy but they identified the opportunities and they need to define what the strategies will be and the order.

Ms. Lemke concluded that they were actively giving staff input now, just not the question period.

Chief Financial Sustainability Officer Carter confirmed, adding that they are taking notes, and they can pull up the slide of 14 opportunities and look at it to determine which are not of interest to pursue.

Ms. Lemke didn’t want to take up too much time but she had some thoughts on this. She stated that a big concern for her is seeing whatever they decide on to fruition and not have it fall on the back of the EDC as she feels strongly that the EDC should be an advisory committee and not an agency. She asked if they need to weigh it with regard to what they have available in the budget.

She knows they have ARPA but also TOT, so things that fall into hotel or overnight visitors could be added to this.

Chief Financial Sustainability Officer Carter said that it could, but it was too premature to define the budget as they basically need input now as to what the opportunities would look like, and what they are most interested in.

Ms. Lemke was interested in events and activities, pop up markets which they are already doing, and if there is a way to add gas to their engine that is going. She thought doing the citywide gift cards were awesome, and she was thrilled that it got going. She thought the newest EDC City Council Regular Meeting 10 December 13, 2021
members helped fuel that. She was with Yifty when they first got off the ground a decade ago and she knows they are legit. She thought unique neighborhoods was cool and needs to tie in with the activities and pop up markets, and she thought you have to have stuff going on in unique neighborhoods that is eye catching. She noted on eye candy, as one thing she believes is anecdotal as in Rockaway they have issues with signage and they get to where they are throwing up their own A-frames. She stated that they are doing what they can to get attention. She stated that there were challenges around the monument signs which is looking much better and she thought even events are eye candy as people are attracted to where people are and what is going on which creates energy and she thought it was important. She thought the banners were a piece of that. She appreciated Ms. Fong’s comments on where the research was, etc., which she agreed was very important, but she thought they need to get it going and they can analyze along the way.

Mayor pro Tem Bier stated that they only have 15 minutes and they have a lot of hands.

Greta Sieglock, EDC member, thought that all the opportunities listed, the most cost effective while being the most impactful are around the web presence and social media. She thought what would be helpful is the Yifty gift card / shop local campaign which is folded into that and they could rely on local businesses to appoint to help be their influencers and the most long-term impact would be to attract new businesses, but if they can get great rapport going online with current businesses, it would help in the second goal.

Mayor Beckmeyer asked who had hands raised.

Mayor pro Tem Bier stated that first Debi Hirshlag, then Robert Foster.

Debi Hirshlag, EDC member, agreed with Ms. Sieglock, referring to several things around communications that she thought could be folded together and done relatively cost effectively, but probably need a champion and spearhead to hold them together and work on them. She stated that, if you are attracting millennials, they find out about us through social media and the web, and she thought we should get going on that ASAP. She stated that, on the conference piece, she mentioned before the idea of sports tournaments in Pacifica is similar to get people coming into town and get them to stay, shop and eat in addition to the sports events. She referred to the unique neighborhood piece, she thought that was part of the city’s planning discussion as, if they are looking at where they are going as a city with a vision of Palmetto and Linda Mar each being something, it needs to be in our planning discussion about what kind of businesses we would like and where. She stated that, as space opens up or new construction happens, the city will be thoughtful about what businesses go in and are more influential versus just signing the lease first. She thought there was a planning discussion in the unique neighborhood item and she didn’t know how they jive together but that was her thoughts.

Robert Foster, EDC member, thanked Mr. Almeida for sharing. He asked, if they had to ruthlessly prioritize, whether it was about driving more people to Pacifica or maximizing the people who are already coming.

Mr. Almeida thought, from what they have heard, the most immediate source of revenue is to increase off season hotel occupancy. As Ms. Carter pointed out, increasing shop local is something they want to embrace as it is there and immediately achievable. He would say that off season occupancy is their best bet of short term revenue.

Mr. Foster thought they were trying to get people to spend more time her and highlight all that City Council Regular Meeting 11 December 13, 2021
Pacifica has to offer beyond the day tripping. He thought social media is a great way to get that out as well as the events which are both ways to pull people in. He thought driving our businesses would also help by giving them a forum for communication or something else that will get people out into the community.

Mayor Beckmeyer stated that she wanted to give Council a chance to comment, as well as public comment.

Councilmember O’Neill suggested public comment first then Council.

Mayor Beckmeyer appreciated that and asked Mgmt. Analyst Montemayor if he was ready.

Mgmt. Analyst Montemayor introduced one speaker.

Christine Boles, Pacifica, thought it was exciting to hear all the ideas and look at ways to generate income for the city. She mentioned several ideas that she felt was a way to encourage visitors as we have so much to offer and entice visitors to stay, such as articles like “3 perfect days in…”, planning visits around local history and themes, etc.

Mayor Beckmeyer then closed public comments and brought it back to Council for comments.

Councilmember O’Neill thought it was good presentation. He thought Mr. Almeida in his planning needs to reach out to some of our other partners, mentioning the San Mateo Convention Visitors Bureau does take hotel reservations, and he talked to them about an article they had about coastside restaurants with a view and Pacifica was not mentioned, and they immediately added Nick’s. He stated that they have suggestions on how to do a Facebook page and a technical advisor on how to do social media. He also thought they need to look at not having stuff in a linear fashion and try to build up our social media presence and they have an event, such as Redwood City has Beer in the Park with music with inflatable games, etc., and we could have Beer at the Beach. He agreed with mention of sports teams, mentioning a woman in Redwood City has a business of bringing sports teams to San Mateo County Fields as the Convention Visitor’s Bureau has realized that is untapped resources and we have a competition size swimming pool at Oceana where they have 500 kids show up for a swim meet and every hotel room is booked. He thought it was important to work on beefing up our social media and, as Mr.

Almeida thought we could sort our business districts by categorization and filtering, that might be good for restaurants, if we have everyone on Connect with Pacifica, as we have a $10 coupon for every restaurant in Pacifica Manor, etc.

Mayor Beckmeyer referred to one thing they heard about, and Mayor pro Tem Bier participated Cindy Abbott on an age friendly business group, and mention in the packet of the demographic consideration of day trippers. It struck her that the average age in Pacifica was the highest on the chart, and she thought they have to look at that. She stated that it was Ms. Fong’s original point about data and analytic information, and they didn’t know if they have an update to this information. She thought they need to look at that as our age is high on the chart and, in general, they know that, but they see one of the higher incomes on the chart as well. She thought looking at how much was millennial, retirees, etc. as well as who they draw to our community, concluding that we need to get a good handle on our demographics for visitors as well as residents.

Councilmember Bigstyck thanked EDC for being present and regretted not being able to do this in person. He also thanked Mr. Almeida. He asked Ms. Carter if she got the feedback she wanted on the list of 14.

City Council Regular Meeting 12 December 13, 2021
Chief Financial Sustainability Officer Carter thought she did have enough.

Mayor Beckmeyer stated she would reiterate the statements made, and agreed with them regarding prioritizing social media and the chart that shows our contact relative to other communities.

Mayor pro Tem Bier stated that, while they are prioritizing social media and using bloggers, she thought it might be good to use local champions, such as podcast to feature something from Pacifica. She stated that, if you look at the banners on Palmetto, they need to start all over again as they are tiny, ripped and you can’t read them. She thanked staff and EDC for being present as it helps and they appreciate them.

City Manager Woodhouse stated that one specific direction they need from Councilmembers is the understanding that they are going to negotiate additional contract work with CDA for developing the two-year marketing implementation plan. He didn’t hear any opposition, but he wanted it explicit that it would be the city’s next step.

Mayor Beckmeyer stated that, taking into consideration the points made about data and sources and such, she didn’t hear anything against that by Councilmembers.

Councilmember O’Neill didn’t know if it was a fair question as they didn’t have any idea what they are going to ask them to do, what parts of the contract, and what will the RFP look like that they will be sending out. He had no problem negotiating a contract with them, but they come peruse it when it comes to Council for approval.

City Manager Woodhouse stated that Ms. Carter can chime in, but the idea was to take all the input about the various priorities and roll those into a scope of work for a two-year implementation plan, negotiate with CDA and if the contract exceeds the City Manager’s signing threshold, it would come back to Council for approval.

Councilmember O’Neill thought they need a more robust discussion from Councilmembers about what they would like to see in the contract or what they have. He stated that he wasn’t picking on Mr. Almeida and his staff as he didn’t know what they are capable of, but when he went to the conference there was stuff that was available from other firms and he questioned the CDA’s track records. He thought this was an important aspect of what Council is looking at, and no one heard of a work-cation two years ago. He thought they need more information before they make a commitment to the CDA or anyone else.

City Manager Woodhouse stated that he would clarify to get direction from all five councilmembers. He stated that CDA has done the initial work, they have input of 14 different types of strategies and the idea is to take that, put it into the scope for developing a two-year marketing strategy that highlights the points made by EDC and Council at this meeting. He stated that, if they did that and brought that scope and cost back to Council, Council always has the options to not approve a contract. He stated that, at that point, they would need to go back and solicit other proposals or go through a formal RFP process which would take longer. They are trying to move efficiently on this, but at this point he needs to get a Council majority direction.

Mayor Beckmeyer wanted to understand is that the shorter term activity they are discussing with the marketing strategy with the Vision 2025 conversation they had earlier, as she thought there was a Venn diagram with a certain amount of overlap but her impression was that, with regard to City Council Regular Meeting 13 December 13, 2021
the potential for developing a certified economic development study, it struck her as being a larger process within the Vision 2025 and this marketing project they are discussing now is a subset of that. She asked if that was a fair statement.

City Manager Woodhouse stated that, to put it in the context of Vision 2025, this marketing work and the short term of “low hanging fruit items” such as increasing mid-week or off-season hotel occupancy which translates into a different type of revenue enhancement strategy and there is another component of Vision 2025 as to are there ballot measures they need to be looking at, and at the same time, they need to be showing the community that they are pursuing these other revenue enhancement strategies, such as economic development, increasing hotel occupancy.

He stated that is one way to look at the connection and diagram as they put it so well between the two.

Councilmember O’Neill concluded that the contract he wants to negotiate with CDA would be limiting priorities to building the internet presence and social media as the main focuses.

City Manager Woodhouse thought there were several other related items, work-cations, shop Pacifica, etc.

Councilmember O’Neill stated he had no problem with those items as they are a great start, but he didn’t think there was anything precluding them from looking at a bigger scheme that maybe services CDA doesn’t provide. He asked if he was correct in that thinking.

City Manager Woodhouse stated that there could be tying back to Vision 2025 study and the economic opportunities component out of that work and there could be additional very specific economic development strategies that will have effects such as targeting, attraction of certain types of business in Pacifica and that could be work beyond the immediate short-term two-year focus that the contract with CDA would address or would augment that contract or be a different firm. He thought they could cross those bridges when they get there, but the idea now is to deal the move now on these low hanging fruits and other strategy ideas in the CDA report that they all discussed.

Councilmember O’Neill stated that, having been on the Economic Development for several years, he though the issue is that they have never had permanent staff doing it as they have been entirely relied on volunteers. He agreed that having a professional firm monitor it with social media and the other things discussed was worthwhile. He concluded that he didn’t have a problem with negotiating something with CDA.

Mayor pro Tem Bier thought the work that CDA has provided the city so far is beautiful and, with the information asked by Ms. Fong and others to show them the robust process they went through and what they will be going through, she was happy with the work they brought them and she was happy with developing a scope of work and she was good with the direction.

Chief Financial Sustainability Officer Carter added that, whatever the marketing strategy they are going to develop and bring back to Council in the four-month scope of work is not going to be set in stone. She stated that, as they make more progress on the greater vision and strategy for the Vision 2025, and as the vision develops, they can definitely adjust the marketing strategy as to how they are going to market it. Whatever they develop will be fluid and a living document.

Councilmember Vaterlaus thought it was good and she liked all the ideas. She thinks they need to move forward as they are losing time. She was on EDC for many years and they tried different City Council Regular Meeting 14 December 13, 2021
things and they didn’t succeed and she thought these are some really good ideas that can help them move forward and get Pacifica on the map. She knows they are getting better recognition now than they did before and she thinks people are responding to Pacifica in a different manner and people want to come her, adding when they want to come her, get them to spend money here. She thanked them for all the effort by the committee, staff, etc. to get this moving forward.

Mayor Beckmeyer asked Council if they were in agreement, and concluded they were. She thanked everyone for attending with their input. She stated that they were running a little late.

RESULT: NO VOTE REQUIRED

ADJOURN JOINT CITY COUNCIL AND ECONOMIC DEVELOPMENT COMMITTEE STUDY

SESSION
Mayor Beckmeyer adjourned the joint study session at 7:11 p.m., then called for a break and would be back in three minutes.
7:00 PM OPEN REGULAR MEETING
Mayor Beckmeyer reconvened the meeting at 7:15 p.m. to begin the Regular Meeting.

Call to Order
Attendee Name Title Status Arrived
Sue Beckmeyer Mayor Present
Mary Bier Mayor Pro Tem Present
Mike O'Neill Councilmember Present
Sue Vaterlaus Councilmember Present
Tygarjas Bigstyck Councilmember Present
City Clerk Coffey took a verbal roll call.

Staff Present: Kevin Woodhouse, City Manager; Michelle Kenyon, City Attorney; Tina Wehrmeister, Asst. City Manager/Planning Director; Lisa Petersen, PW Director; Dan Steidle, Police Chief; Chuck Pomicpic, Dep. Fire Chief; Yulia Carter, Chief Finan. Sustainability Officer; Sheila Tioyao, Financial Services Manager; Sam Bautista, PW Dep. Director; Michael Perez, PB&R Director; Jason Bustria, IT Support; Josh Montemayor, Mgmt. Analyst; Sarah Coffey, City Clerk.

City Clerk Coffey explained the conditions for having Council meetings pursuant to the provisions of Government Code Section 54953 (as amended by AB 361) which authorizes teleconferenced meetings under the Brown Act during certain proclaimed states of emergency. She also explained that the public can observe and participate in the meeting via the Zoom link provided in the Agenda or by phone to the dial-in number and Webinar ID provided in the Agenda. This meeting can also be viewed live via local TV Channel 26 or online at www.cityofpacifica.org/LiveStream.

City Clerk Coffey also gave information on how to present public comments via email or live if participating by Zoom or phone.

City Council Regular Meeting 15 December 13, 2021
Reading of Land Acknowledgment
Mayor Beckmeyer read the Land Acknowledgement.

Salute to the Flag led by Mayor Beckmeyer

SPECIAL PRESENTATIONS
A. HIP Housing Annual Calendar Presentation
Mayor Beckmeyer introduced Laura Fanucchi, HIP Housing, who would be making a presentation.

Laura Fanucchi, HIP Housing, gave her presentation of their process in creating HIP Housing calendar.

Mayor Beckmeyer thanked her for the presentation of the calendar and all they do for providing housing.

Councilmember Bigstyck thanked her Ms. Fanucchi, adding that affordable housing is the biggest struggle elected officials deal with and to hear the story she shared was tremendously hopeful, humbling and inspiring. He thanked her for all the work they are doing and he looked forward to the calendar.

Councilmember Vaterlaus liked the shared housing as it is a win-win for everyone, especially when you put someone who is younger with a senior and they do small amounts of work for the rent as the senior is happy and the younger person is happy and it is a unique program that works well.

Mayor pro Tem Bier thanked her for being here and also thanked HIP Housing for sending a representative to the Pacifica Collaborative as it is beautiful to have that connection on a monthly basis to be informed about what they are doing.

Ms. Fanucchi thanked her, adding that they have a new home sharing outreach specialist who will be starting the first in the year and they will introduce him to the Collaborative.

Councilmember O’Neill agreed with the sentiments expressed by other Councilmembers. He knows they get the calendar and, having been on a school board, he likes seeing the kids drawings as it adds a special human touch to the things.

Mayor Beckmeyer thanked her for being here and wished her happy holidays.

Ms. Fanucchi wished them happy holidays as well.

CONSENT CALENDAR
Mayor Beckmeyer stated, regarding the order of the agenda, she stated that staff has recommended that they consider making a motion to adjust the consent calendar to remove agenda Item #9 from the agenda and consent calendar.

City Council Regular Meeting 16 December 13, 2021
City Attorney Kenyon stated that they don’t need a motion to remove it, just that the manager was asking that they remove it from consideration as it is not ready for action and there is no need to move to remove it, but just do not take action on it.

Mayor Beckmeyer then asked if Councilmembers would like to pull any items from the consent calendar, not including Item #9 as they took that off. Seeing none, she opened public comments to discuss any items on the consent calendar, asking that they state the item they wish to comment on.

Mgmt. Analyst, Montemayor introduced the speaker.

Suzanne Moore, Pacifica, stated she wanted to speak on item #8, specifically in the Milagra on ramp project. She stated that this has been on the agenda a number of times and the public opposes the Milagra on ramp, and mentioned the alternative options preferred by her and other members of the public. She suggests that this item be pulled to be amended to something such as this is going to be monies to consider alternatives to an on ramp.

Mayor Beckmeyer closed public comment.

Councilmember O’Neill asked staff to inform them on the reason why they had to include the on ramp in this agenda.

City Manager Woodhouse stated that he will start and PW Director Petersen or PW Dep. Director Bautista might want to add. He clarified that this item is the AB1600 Mitigation Fee Act Development Report and they have to annually show what development fees have been collected and what funds they reside in. He stated that the comment made to clarify for Council is that the specific project implementation, such as the Manor overcrossing or on ramp is related but separate from this mitigation fee report adoption. He stated the PW Dep. Director Bautista previously said that there was a very extensive multi-phased design and public input process that will occur should the Manor Drive’s over crossing project move forward, including discussion about the on ramp.

PW Dep. Director Bautista stated that he was correct, that the AB1600 report and the Fund 14 Manor Drive over crossing money is used for the different phases of the project. He stated that the project has to go through Caltrans processes and there are five processes. They are going into the different project initiation documents for which the money is used. He stated that, when they look at the Manor project, they look at the area holistically, i.e, the overcrossing and all the other options to analyze the traffic patterns in the area.

Councilmember O’Neill thanked them for the response.

Councilmember Bigstyck concluded, to be sure he understands it thoroughly, this particular consent item is very specifically to account to make sure the State knows the city is using the money in the way they are supposed to and down the road they will have plenty of opportunity for a robust discussion about that overcrossing project when the time comes.

PW Dep. Director Bautista responded affirmatively.

Councilmember O’Neill moved to approve items 1 through 17 minus item No. 9; seconded by Councilmember Vaterlaus.

City Council Regular Meeting 17 December 13, 2021
City Clerk Coffey took a vote by verbal roll call.

CONSENT CALENDAR (excluding Item #9):

RESULT: ADOPTED [UNANIMOUS]
MOVER: Mike O'Neill, Councilmember
SECONDER: Sue Vaterlaus, Councilmember
AYES: Beckmeyer, Bier, O'Neill, Vaterlaus, Bigstyck

1. Approval of Disbursements for 10/01/21 through 10/31/21.

PROPOSED ACTION: Move to approve attached lists of disbursements for 10/01/21 through 10/31/21.

2. Approval of Minutes
PROPOSED ACTION: Move to approve the minutes of the joint City Council and Pacifica Finance Authority Meeting held on November 22, 2021 and the City Council Special Meeting held on November 29, 2021.

3. Continuation of Proclamation of Local Emergency of the Pacifica Coastline from Westline Drive to the End of Beach Boulevard.

PROPOSED ACTION: Accept report and make a determination that conditions of local emergency continue to exist within the Pacifica Coastline from Westline Drive to the end of Beach Boulevard.

4. Continuation of Proclamation of Local Emergency at the Anza Pump Station.

PROPOSED ACTION: Accept Report and Make a Determination that Conditions of Local Emergency Continue to Exist at the Anza Pump Station at the Pacifica State Beach.

5. Continuation of Proclamation of the Existence of a Local Emergency Regarding Novel (new) Coronavirus ("COVID-19”).

PROPOSED ACTION: Accept report and make a determination that conditions of local emergency continue to exist regarding Novel (new) Coronavirus ("COVID-19”).

6. Consideration of a Resolution Making Findings as Required by AB 361 to Continue to Permit the City Council and the City’s Committees and Commissions to Conduct Teleconferenced Meetings Due to Health and Safety Concerns Relating to COVID-19 PROPOSED ACTION: Move to adopt a Resolution making findings pursuant to AB 361 to authorize the City Council and the City’s Committees and Commissions to continue to conduct teleconferenced meetings due to health and safety concerns relating to COVID19.

7. Annual Part-Time Salary Schedule Update
PROPOSED ACTION: Move to adopt the resolution approving the annual parttime salary schedule update effective January 1, 2022.

8. 2020-2021 Mitigation Fee Act Development Fee Review
PROPOSED ACTION: Adopt a resolution entitled "A Resolution of the City Council of the City of Pacifica approving 2020-2021 Mitigation Fee Act Annual Report of Development Fees June 30, 2021 and making findings regarding unspent fees in the Manor City Council Regular Meeting 18 December 13, 2021
Drive/Palmetto Avenue/Oceana Boulevard Intersection Improvement Fund (Fund 14).”

9. Notice of Completion for the Frontierland Park Drainage & Walkway Improvements Project PROPOSED ACTION: Move to Adopt the Resolution of the City Council of the City of Pacifica Accepting Completion and Directing the City Manager to File a Notice of Completion for the Frontierland Park Drainage & Walkway Improvements Project; and Authorize the City Manager to Release the Retention Funds to the Contractor.

10. Notice of Completion for the Station 72 Deck Replacement Project PROPOSED ACTION: Move to Adopt the Resolution of the City Council of the City of Pacifica Accepting Completion and Directing the City Manager to File a Notice of Completion for the Station 72 Deck Replacement Project; and Authorize the City Manager to Release the Retention Funds to the Contractor.

11. Notice of Completion for the FY 2020-21 & FY 2021-22 Pavement Resurfacing Project PROPOSED ACTION: Move to Adopt the Resolution of the City Council of the City of Pacifica accepting completion and directing the City Manager to file a Notice of Completion for the FY 2020-21 & FY 2021-22 Pavement Resurfacing Project; and authorize the City Manager to release the retention funds to the contractor.

12. Add the Arterial/Collector Street Asphalt Base Repair Project to the 5-year Capital Improvement Program
PROPOSED ACTION: Approve adding the Arterial/Collector Street Asphalt Base Repair Project to the 5-year Capital Improvement Program.

13. Resolution approving the application of specified State of California grant funds in the amount of $500,000 for the Pacifica Municipal Pier Repair PROPOSED ACTION: Adopt Resolution approving the application of specified State of California grant funds in the amount of $500,000 for the Pacifica Municipal Pier Repair.

14. Acceptance of memorial monument located north of the Pacifica Skatepark on the south side of the Pacifica Community Center.

PROPOSED ACTION: Move to approve the acceptance of the donation of the skateboard statue (“Monument”) from Rosemary Jalovarra and Noah Folber (“Donors”) and Outdoor Creations Inc. (“Artist”) to memorialize Erik Jalovarra’s contribution to the community to be located adjacent to the Pacifica Skatepark, and to authorize the City Manager to execute the Public Monument Donation Agreement.

15. Adoption of a Resolution of the City Council of Pacifica approving the Lease Agreement between the City of Pacifica and the Pacifica Nursery School, Inc., a California non-profit corporation, also known as the Pacifica Co-op Nursery School, for the Premises Located at 548 Carmel Avenue.

PROPOSED ACTION: Move to adopt the Resolution of the City Council of the City of Pacifica approving the Lease Agreement between the City of Pacifica and the Pacifica Nursery School, Inc., for the Premises Located at 548 Carmel Avenue; authorizing the City Manager to execute the Lease Agreement.

City Council Regular Meeting 19 December 13, 2021

16. Settlement of the National Opioid Litigation (In Re: National Prescription Opiate Litigation (U.S.D.C. Case No. 1:17-CV-2804))
PROPOSED ACTION: Move to adopt Resolution to “Opt In” to the Settlement of the National Opioid Litigation (In Re: National Prescription Opiate Litigation (U.S.D.C. Case No. 1:17-CV-2804)) and Authorize the City Manager to Take All Necessary Actions to Join In the Settlement and Execute Settlement Agreements Relating to the Litigation, Agree to the terms of the State-Subdivision Agreements and Authorize Execution of the State Subdivision Agreements and Direct Payment of the Abatement Funds to the City.

17. Adoption of Ordinance adding Article 7, “Mandatory Organics Waste Disposal” to Chapter 5 within Title 6 of the Pacifica Municipal Code pertaining to Mandatory Organic Waste Disposal Reduction and Amendments to Administrative Policy No. 76 to add Article 13 “Recovered Organic Waste and Recycled-Content Paper Procurement Policy” in compliance with Senate Bill 1383.

PROPOSED ACTION:
1) Move to adopt Ordinance adding Article 7, “Mandatory Organics Waste Disposal Reduction” to Chapter 5 within Title 6 of the Pacifica Municipal Code pertaining to mandatory organic waste disposal reduction;
2) Move to Adopt a Resolution Amending Administrative Policy No. 76, “Purchasing Policy” to add Article 13, “Purchasing Pertaining to Recovered Organic Waste and Recycled-Content Paper Procurement Policy” to comply with Senate Bill 1383; and 3) Finding adoption of Ordinance and Resolution to be categorically exempt under the California Environmental Quality Act (“CEQA”).

ORAL COMMUNICATIONS
Mgmt. Analyst Montemayor introduced the speakers.

Christine Boles, Pacifica, stated that 1.5 years ago, she got involved reviewing the planning application for a project on Monterey Road near her home, and with her architectural experience, she explained problems she saw in the city’s General Plan and updating process and voiced her concerns.

Suzanne Moore, Pacifica, voiced her concerns and thoughts regarding the General Plan updating process.

Anita Rees, Pacifica Resource Center, updated the schedule of the PRC, and mentioned they were still enrolling families in their Holiday Joy program and continuing other projects.

Mark Hubbell, Pacifica, asked for updated information on the General Plan process, mentioning some of his concerns.

Tom Edminster, Pacifica, was not able to enable the audio.

Mayor Beckmeyer asked that he try a different device.

Mgmt. Analyst Montemayor suggested they go back to him.

Mayor Beckmeyer asked him to try to log in by phone or some other way and they would circle back to him.

City Council Regular Meeting 20 December 13, 2021
Sue Digre, Pacifica, stated that she was worried about the General Plan which was about everyone in the community and encouraged everyone to be participants.

Summer Lee, Pacifica, appreciated Council’s concern about announcing the General Plan before the holidays, and voiced her thoughts on the process of the important General Plan.

Mayor Beckmeyer had hoped that Tom Edminster would have a chance to get back in.

Mayor pro Tem Bier wanted to make sure he knows they want his comment and suggested he send it to them by email or call them.

Mayor Beckmeyer agreed, stating that they can add it to the record for this meeting as well.

City Clerk Coffey informed Council and the audience that, if they are trying to comment, and could not as in Mr. Edminster’s case, they can email their comment to [email protected] and they will make it part of the written record and forward to Councilmembers.

COUNCIL COMMUNICATIONS
Councilmember Bigstyck stated that he visited the new toy store in the Linda Mar Shopping Center, Nancyland, geared for newborns to six-year-olds as well as interesting things for people of all ages. He attended the Let’s Talk Housing meeting which centered around solutions in places that were mostly developed already and state senators Cortese’s and Becker’s webinar took place and focused on equity in housing. He also attended the Labor Council lunch on the 3rd, a Peninsula Clean Energy meeting with Kevin Mullin’s staff member, Kevin Fong, and had the opportunity to ask questions about Assemblymember Mullin’s approach to climate issues. He enjoyed the PCT auction and they raised some good money, and there was an ongoing online auction if they are looking for a last minute gift for the holidays. He saw the animated picture, Encanto, in theaters and he was expecting it to be more little kid oriented, mentioning a trope regarding shouldering too much burden and the psychological dynamic. He encouraged everyone to see it, and take a moment to breathe and reach out to their personal community or community at large. He wished everyone a happy holiday and new year.

Councilmember Vaterlaus attended the Kevin Mullin city meeting and heard his interesting part of his speech before she had to leave, adding that she heard Jackie Speier’s endorsement of him in South City, and she congratulated him on that. She attended the League of Cities meeting on Bay level rise and usually wants to hear about sea level rise on our side. She took a Sharp Park troll where there were a lot of events. She attended a labor luncheon in Pacifica. She went to the Elf Market, Longboard craft exhibition, which was a busy weekend of seeing all of these items.

She went to the Historical Society in the castle which is always special. She missed the tree lighting. The CCAG legislative meeting was interesting as they did their legislative procedures for the upcoming year, specifically talking about watching legislation, i.e., highways and transportation. She got to speak up on Highway 1 stressing that we are in the county and have highway 1 and 35, and they added both of them, and other areas were left out. She attended the CCAG regular meeting and they had presentations on shoreline, managed lanes, and legislative agenda. She attended Covid Recovery Coordination Council and has been unable to attend the last two meetings, so it was good to get caught up. She got to see how much the county has done regarding food, housing, etc., related to Covid and it was heartwarming to see what has been done for all communities. She purchased things at the PCT auction and she attended the San Mateo County Flood and Sea Level rise where they talked about an upcoming project in City Council Regular Meeting 21 December 13, 2021
Burlingame.

Councilmember O’Neill attended the Airport Roundtable with no new news as they barely had a quorum, but the Roundtable liaison will be contacting the City Manager to hopefully do an update on the airport monitors, etc., in January. He attended the Labor Holiday lunch with a lot of politicking with people requesting endorsements for friends running for state positions. He and the mayor had an informal meeting with someone and may be talking about it later. He went to the Jefferson High School meeting on employee housing and there was a tentative move-in date. He attended the Rockaway Christmas lighting.

Councilmember Vaterlaus stated that she missed the big tree lighting, and she thought they will have a larger tree lighting next year.

Councilmember O’Neill stated that this was not what the previous ones were.

Mayor pro Tem Bier mentioned that they have four agenda items before they do the reorganization and she thanked them for coming in and hanging in there with them. She attended the meeting with Kevin Mullin and she will let the mayor talk about that. She attended an interesting meeting on policing regarding data, impact, etc. She stated that there was a lot of work and she found it incredibly important that they keep their eye on that.

Mayor Beckmeyer attended some of the same meetings as other Councilmembers, such as Kevin Mullin’s legislative briefing when he is on fall break from state government and he offers the meeting for elected officials to come and hear updates on his agenda and things he has done with an opportunity for the city officials to ask questions and raise issues of concern for our districts. He reports things he has accomplished over the year and Pacifica was highlighted in the context of what is called member city funding requests, mentioning the $500,000 arranged between Assemblymember Kevin Mullin and Senator Josh Becker to repair the pier and the $7.75 million earmarked for our erosion issues in the Esplanade area. She reiterated that it was a down payment on what is going to ultimately be the cost of those projects and they were moving forward with support from Jackie Speier to the Army Corp of Engineers which is a big move for Pacifica and they were grateful to her and Kevin Mullin’s support at the state level. She stated that there were more than her and Councilmember Vaterlaus on the informational part of the meeting and when the question part started, Councilmember Vaterlaus and Mayor pro Tem Bier asked some very pertinent questions about housing related issues, such as when we have our RHNA numbers and want to provide opportunities for more housing in Pacifica as there are regulations that they can’t count all of the housing units they are making available which she thought was problematic.

When they worked on converting apartments in the north end of Pacifica to 100% affordable, those were already existing units that don’t count toward our affordable housing goals. She is focused on coastal issues and will continue to ask questions about climate resiliency funding, etc. with a $13 billion package with a number of items around climate resiliency and what it means for Pacifica in terms of sea level rise, planet resiliency, fire protection and issues around that. She referred to storm water, and stated all cities in our area are addressing storm water and runoff issues and there may potentially be funding available to help with those items. She was concerned about legislation moving forward concerning something she knows the school district is working on redoing one of the fields with artificial turf. She understands it in terms of water and they will have to listen closely in terms of how it might affect Pacifica. She mentioned another meeting of the Peninsula Division of the League of Cities, North Bay Division and East Bay Division which was on bay rise. She attended that as she was focused on coastal issues with the Coastal Cities Group and it seemed important to understand what is going on at the Bay side and learn more about it. It is run by an organization, BCDC, which is the equivalent to the Coastal City Council Regular Meeting 22 December 13, 2021
Commission for the Bay. She stated that they are also using terms like Bay Area and she thinks Pacifica is part of the Bay Area. She stated that the project being brought forward by BCDC is called “Bay Adapt” and has been years in the making in terms of how BCDC is going to regulate what the cities on the Bay side can do around Bay rise issues. She will make sure, if she can get that presentation, she will make sure it gets to all Councilmembers as well. She attended the Historical Society event at the castle which was fun. She stated it was a good event with a nice opportunity for the Historical Society to get support. She attended a meeting related to her school but overlapped with the waste of edible food issues they have been discussing and it was enlightening to work directly with some county staff and Office of Sustainability and learn about some school programs available to help educate students around food waste and they can start reducing the amount of edible food that goes into the waste stream. She had a meeting with the incoming chair of the Coastal Cities Group and representatives from the League of Cities talking about the agenda with an item going forward on the Coastal Commission agenda this week that had to do with agreements with cities that hold coastal events more efficiently with some jointly arrived at guidelines and discussions between representatives from the Coastal Commission, League of Cities Coastal Cities Group and League of Counties group coming together that worked on this document.

STAFF COMMUNICATIONS
City Manager Woodhouse referred to Councilmember O’Neill’s comments about the airport Roundtable noise monitoring. He hasn’t heard from them yet but they will work with them and get the presentation scheduled for Council. He stated that they have the monitoring report that they released and uploaded them to the city’s page about airport noise. They would learn more when they make the presentation. He wanted to focus on the General Plan timeline. He stated that, after listening to and acknowledging public comments, he reviewed the project time line for the General Plan, Sharp Park Specific Plan and associated environmental impact report and have consulted with the staff and consultant and decided to delay the release of the documents and commencement of the 45-day public review period for the EIR until the first week of January instead of the most recent schedule of mid-December. He stated that the three-week delay will impact the timeline for other city projects, it will be a manageable disruption to issue the robust and complex work plan of Council priorities. He stated that this scheduled change is an example of the city’s response to the community’s concerns about the month and a half of public comment period prior to the end of the holiday as was commented by the public. He emphasized that the schedule of the remainder of the General Plan and Sharp Park Specific Plan adoption process will remain on track for spring time consideration of the critical documents by the Planning Commission and City Council. They will manage the delay in the process they have to roll out and maintain the state mandated 45-day environmental review period for the environmental impact report. They will receive comments from the public and other state agencies and will process the response comments and put the packet together for Planning Commission and City Council.

PUBLIC HEARINGS - NONE.

CONSIDERATION

18. Appointment to the San Mateo County Mosquito & Vector Control District PROPOSED ACTION: Move to appoint one (1) applicant to the San Mateo County Mosquito & Vector Control District and specify whether it will be a two-year or four-year term.

City Council Regular Meeting 23 December 13, 2021
City Clerk Coffey presented the staff report.

Mayor Beckmeyer opened public comments.

There were no public comments.

Councilmember Vaterlaus moved to appoint Peter DeJarnett to the existing position.

Motion was seconded by Councilmember O’Neill with an amendment to make it a four-year term.

City Attorney Kenyon stated that there was an amendment to the motion.

Councilmember Vaterlaus accepted the amendment.

City Clerk Coffey took a vote by verbal roll call on the amended motion to appoint Pete DeJarnatt to a four-year term on the Mosquito and Vector Control District.

Vote: 5 - 0
Mayor Beckmeyer thanked Pete DeJarnett for continuing to serve in this capacity and appreciated his expertise.

RESULT: ADOPTED AS AMENDED [UNANIMOUS]
MOVER: Sue Vaterlaus, Councilmember
SECONDER: Mike O'Neill, Councilmember
AYES: Beckmeyer, Bier, O'Neill, Vaterlaus, Bigstyck

19. Consideration and Adoption of Resolution Approving Restated Employment Agreement between the City of Pacifica and Kevin Woodhouse as City Manager PROPOSED ACTION: Move to adopt resolution approving the Restated Employment Agreement between the City of Pacifica and Kevin Woodhouse.

City Attorney Kenyon presented the staff report.

There were no public comments.

Councilmember Bigstyck thanked City Manager Woodhouse for doing a remarkable job, keeping them organized and on track.

Councilmember Bigstyck moved to adopt resolution approving the Restated Employment Agreement between the City of Pacifica and Kevin Woodhouse; seconded by Mayor pro Tem Bier.

City Clerk Coffey took a vote by verbal roll call.

Vote: 5 - 0
Mayor Beckmeyer thanked City Manager Woodhouse for his service to Pacifica and she looked forward to another productive year.

City Council Regular Meeting 24 December 13, 2021
RESULT: ADOPTED [UNANIMOUS]
MOVER: Tygarjas Bigstyck, Councilmember
SECONDER: Mary Bier, Mayor Pro Tem
AYES: Beckmeyer, Bier, O'Neill, Vaterlaus, Bigstyck

20. Accept the 2020-21 Annual Comprehensive Financial Report, Independent Auditor’s Report
PROPOSED ACTION: Accept the City of Pacifica Annual Comprehensive Financial Report (ACFR) for the fiscal year ended June 30, 2021, prepared by the City's independent auditing firm, and Finance department staff.

Chief Financial Sustainability Officer Carter presented the staff report.

Financial Services Manager Tioyao completed the staff report.

Councilmember Vaterlaus asked how the reserve position percentage compares to where cities comparable to Pacifica are usually having reserves.

Ms. Carter stated that it was good news that, despite the pandemic, the financial position of the city didn’t change much from last year. She stated that they will talk in more detail about the financial position and fund balances and project the fund balances over the next few years as they present long term financial forecasts, as well as mid-year budget adjustments for the current fiscal year. She stated that, when they repot the fund balances in the ACFR report, the report represents the city’s financial position as of June 30, 2021. In answering her question, they will have to take all the financial assumptions for the coming fiscal year and all the funds that they include, such as the Civic Center project, CIP, etc., into the account. She stated that the $8 million in the undesignated fund balance doesn’t represent all the financial assumptions that they discussed and adopted at the beginning of the year. She stated that they will be more conversations to have during the mid-year budget adjustments and they will make sure they focus on that. She stated that the report presented today is very positive.

Councilmember Vaterlaus thought it was positive as well.

Mayor Beckmeyer referred to Ms. Tioyao’s statement about the increase in General Fund revenue that was primarily due to an increase in property taxes, and asked if they will have a detailed data breakdown on whether it is increases in value, sales of homes, etc.

Ms. Tioyao stated they have quarterly meetings with HDL and they provide reports that show some kind of a breakdown of sales values, transfer of properties, etc., and they do get their biggest portion of property tax payment in December and by the mid-year adjustment they may have that information.

Mayor Beckmeyer thought that would be helpful.

Mayor Beckmeyer opened public comments.

Mgmt. Analyst Montemayor introduced the public speaker.

City Council Regular Meeting 25 December 13, 2021
Christine Boles, Pacifica, stated she was confused and had a couple of questions and hoped staff would expound on them to give her and the public laymen’s description of what the challenges relate to, such as pension liabilities, etc., as well as fix confusing layout of the report.

Mayor Beckmeyer closed public comments.

Councilmember O’Neill moved to approve the City of Pacifica Annual Comprehensive Financial Report (ACFR) for the fiscal year ended June 30, 2021; seconded by Councilmember Bigstyck.

City Clerk Coffey took a vote by verbal roll call.

Vote: 5 - 0
Councilmember Bigstyck thanked them for the report and congratulated Ms. Tioyao.

Councilmember O’Neill also thanked Ms. Tioyao for her many years of service.

Mayor pro Tem Bier echoed his comments as well, thanking her for all her hard work.

Mayor Beckmeyer also thanked Ms. Tioyao for her service over the years and they look forward to hearing about her plans for the future, as well as looking forward to hearing from Ms. Carter on the mid-year updates.

Councilmember Vaterlaus also thanked them both.

RESULT: ADOPTED [UNANIMOUS]
MOVER: Mike O'Neill, Councilmember
SECONDER: Tygarjas Bigstyck, Councilmember
AYES: Beckmeyer, Bier, O'Neill, Vaterlaus, Bigstyck

21. Update on Returning to In-Person City Council Meetings and Discussion about Council Chambers Improvements or Relocation of Meetings to Community Center PROPOSED ACTION:

1. Hear an update about the status of the pandemic and returning to in-person City Council meetings, and confirm whether the January 10, 2022, City Council meeting will be conducted in-person; and

2. Receive information about Council Chambers’ improvements or relocation of City Council meetings to the Community Center and provide direction to the City Manager about next steps.

City Manager Woodhouse presented the staff report and asked for input from Mayor pro Tem Bier.

Mayor pro Tem Bier gave her thoughts on the proposed plan.

Councilmember Bigstyck thought this item was mostly for deliberation. He stated that he saw Martin Anaya’s hand up in the attendees’ list and mentioned seeing him earlier in the day where he told him a little bit of how the Community Center option is very similar to what they are doing in Half Moon Bay. He thought he was present to answer questions if anyone has questions for him as he was personally interested in hearing more about how Half Moon Bay is doing it.

City Council Regular Meeting 26 December 13, 2021
Mayor Beckmeyer stated that her biggest questions was how the PCTV would work if they considered the Community Center and what that would look like. She didn’t know if it was appropriate for him to join the panel and discuss the items or deliberating or gathering information.

City Attorney Kenyon would suggest that, if the Council would like to turn to public comments and they could do that and give the speaker his allotted time and if Council has additional questions, at the discretion of the chair, ask those questions of the speaker, but not elevated to panelist.

Mayor Beckmeyer opened public comments.

Mgmt. Analyst Montemayor introduced the public speakers.

Martin Anaya, PCTV,, stated that he was present to answer any questions they might have. For his three minutes, he will give them the benefit of their insight with respect to Half Moon Bay as, since they have been serving Half Moon Bay, they have been doing Council meetings in their Community Center, a multi-use facility, and explained the process.

Nani Wilson, Pacifica, stated that she has been to meetings in both locations, and thought the Community Center was a more friendly, welcoming space, and she would love to have them have the meetings there.

Mayor Beckmeyer closed public comments.

Councilmember Bigstyck referred to a question that was brought up in the staff report, i.e., if they move it to the Community Center, it would impinge on certain programming that goes on there and he wondered if PB&R Director Perez would speak on programs at the Community Center that would be affected by moving there.

PB&R Director Perez thought it was tough to speak on that now, but they looked at 2019 preCovid as there is not a lot happening as they are just starting to open a few things up. He stated that some of their bigger classes would be in the auditorium which is where Council would be meeting, such as karate and dance classes that take a large space. He stated that, if Planning Commission moved there as well, they would be looking at no Mondays for use of the Community Center auditorium, concluding that it would be an impact to them because of one less space they have.

Councilmember Bigstyck asked if he anticipated that they would not be able to use the room on the full Monday and cut programming off at 4:00.

PB&R Director Perez stated he was just referring to evening classes, but they would continue to have all their daytime activities, etc.

City Manager Woodhouse added that one detail they don’t know is how long the setup would take in advance of the Council meeting, such as today when they started study sessions at 5:00 and on that Monday, depending on the start time of study session, they have to add time for emptying the auditorium and setting up.

Councilmember O’Neill can’t believe Mayor pro Tem Bier doesn’t want to go back to Council Chambers mentioning several concerns with aesthetic aspects and current condition of the Council Chambers. He had several concerns about the Community Center. He stated that they City Council Regular Meeting 27 December 13, 2021
started today at 5:00 and he thought, if they have a meeting that goes to 11:00 or 12:00, on the other side, you have to have senior staff set up the tables and chairs for the lunch for the seniors the next day. He stated that when they go back to daylight savings time, you have surfers there and the parking lot will be full, skateboard park will be full and parking for people to get to the Community Center. He stated that he didn’t have a problem with Mayor pro Tem Bier’s idea but his suggestion would be to check in with the high school district and look at renting Oceana’s theater for Council and Planning Commission meetings. He checked with someone there last week, and they use it only once or twice a month and already has theater seating, a parking lot to fit more cars than they can at Beach Blvd. He stated that one level doesn’t need any wheelchair access, elevators, ADA or anything and they could set up some tables. He thought, if PCTV could telecast from the Community Center, he could probably do it from the high school. He thought that would be done with minimal staffing on our part. He was concerned about the parking situation during the summer and the next morning issues for staff setting it up.

Councilmember Bigstyck thought they were jumping into the place conversation first and he hoped they focus on the conversation first and before answering whether they want to go back in January.

Mayor Beckmeyer asked clarification that they want to answer the location question first and then answer the go back question.

Councilmember Bigstyck thought, since they are already engaged in the location question, they keep that going first and then answer to other question but however they feel they should do it, as it was just his suggestion.

Mayor Beckmeyer didn’t think it matters either way. She would like to hear what other Councilmembers think about going back. She stated that, at this point, the way they had it scheduled, it was to be January 10. She stated that her personal opinion is that Omicron is with us and she didn’t think they were ready for a public meeting when you consider that they will be launching into EIR time, etc., and she anticipates seeing more people turning out and she has a public health consideration.

Councilmember Vaterlaus stated that she cannot see wearing a mask while they are in a Council meeting as you would never understand what the other person is saying and it would be uncomfortable to spend that many hours of the day trying to speak with masks on. She agrees that she is not ready to go back yet.

Councilmember Bigstyck agrees with Councilmember Vaterlaus. He stated that he can project his voice adeptly on a PA system at work daily with a mask on, but that he trusts that mask in the way it is designed to allow him to do that, and he thought they would be staring at a literal tiger face if they go back at this time as he trusts that mask. He read a news report that London had their first death because of the Omicron variant. He was excited reading the staff report because the County advice suggested that it would be 3-4 weeks before we would be allowed to go back and do meetings without masks on and with the news that it is January 15 minimum, he agrees with Councilmember Vaterlaus and he didn’t think it would be wise to engage with the public with masks on as communication will be stifled substantially even before concerns about the health risk because we don’t know much about the Omicron variant.

Mayor pro Tem Bier agrees that she is not ready to go back to in person and she thought it would be great if they could get more clear information about the cost would be to do any of the things they talked about, i.e., brighten up the Chambers on Beach Blvd., or move to the Community City Council Regular Meeting 28 December 13, 2021
Center or Oceana. She thought they could get more money from budget and talk more about that next time.

Councilmember O’Neill doesn’t have a problem going back to in person meetings as both school districts are now having in person meetings. He stated that Jefferson does it a bit different in that they have a smaller boardroom and it is the television cameras on the board members and they have a bigger room where they can sit six feet apart, but when they have three minutes to talk to the Board, they go into the room with them and talk to them and they also have the Zoom meeting aspect of it. He thought, if they can figure something out like that, it might be okay. He thought people miss the in person meeting. At this time, he is glad he is home, but he thought they were missing the in person aspect.

Councilmember Bigstyck stated that, in terms of location, he was ambivalent. He agrees with Mayor pro Tem Bier that they should have a bit more data on what costs will be. He likes the Beach Blvd. site with all its flaws, but if they adjust cosmetically, he would like to know what the costs will look like and maybe they would need to give direction if that is a direction they pursue so they know what the costs are.

Councilmember O’Neill asked if there were any estimates or any thoughts as to how long before they put out another RFP for that site to be sold. He thought, if it is 3-4 years, the staff report mentioned $35,000 to redo and maybe $10,000 a year it is worth doing, but if they are going to do an RFP next year, he didn’t know if he wanted to put any money into the Beach Blvd. site.

Councilmember Vaterlaus thought, when she heard put money into that building, why are they going to put some lipstick on a pig, mentioning that the windows don’t open, and she didn’t want to put money into it to go down the path of selling the building. She didn’t know what they would spend and that would make a difference. She talked to the City Manager and he said it was a small amount to refurbish that room. She thought they need to look at all options and she didn’t think they discovered where they could go yet and they need to continue.

Mayor Beckmeyer thought they have some time as she recognizes that staff has a workload and work plan. She would like to hear from the City Manager about his thoughts on timing. They are all saying January 10 is not a good idea and she also would ask the City Attorney how they move forward under the governor’s emergency order, but what are the rules around setting a date certain at which time they would returning to in person meetings.

City Manager Woodhouse stated that four Councilmembers aren’t interested in returning on January 10 and the next question would be is there a date that they want to select now as the target. He stated that the state guidelines are that every month they make the findings pursuant to AB361 on the continuation of the health emergency and why remote meetings need to continue.

He thought, with any evaluation or improvements, either to the current Council Chambers or setting up the Community Center or a different room, that is not a very short term and it will take a while, and he didn’t have an estimate on that. He stated that the shortest term thing would be the lipstick on the pig at the Council Chambers and could be done in between Council meeting to paint, etc. He thought reconstructing the dais would be more complicated and they would have to design that and bid it out. He says, if Council suggests shooting for February or March return to in person, they probably need to return to in person at the Council Chambers as he didn’t think all of the equipment, bidding, etc., and steps necessary for remodeling Council Chambers, going to Community Center, etc., could be done within a two-month period, but he could consult with staff. He stated that it is not a simple endeavor, and they heard a bit from Martin Anaya at PCTV and the report has a list of audio visual stuff that would need to be purchased, set up, etc. He City Council Regular Meeting 29 December 13, 2021
stated that, if not January 10, are they shooting for the first meeting in February or March. He stated that City Clerk Coffey returned from a conference and she heard that some other cities in San Mateo County are pushing back to March and he thought they will see that happening as State health orders come out. He stated that they are holding their breath for the holidays with the Omicron variant to see what two weeks after January look like.

Mayor pro Tem Bier stated she is going for March.

Councilmember Vaterlaus stated that was what she was going to say.

Mayor Beckmeyer agrees.

Councilmember Bigstyck agrees.

Councilmember O’Neill stated he is fine.

City Manager Woodhouse stated that what he would like to do over the next six weeks or so is put together a tighter package of what technology improvements, staff resource impacts and possibly related to that, etc, than they presented in this staff report, and return sometime in February with some more information to continue the conversation and then could follow up with Oceana and talk about their theater, along with PCTV. They would be looking at improvements to Council Chamber or in depth possibilities like the Community Center or the Oceana theater.

Councilmember O’Neill stated that Oceana theater was where PCTV started. He thought that the City Manager’s signing authority is $60,000 or $65,000.

City Manager Woodhouse stated that it is $50,000 or more depending on the type of contract.

Councilmember O’Neill thought, if they can keep it under his signing authority so they have some idea for budget, if everyone agrees.

Mayor Beckmeyer feels that they will exceed that as she looks at the costs, although some of the costs would be borne by PCTV the way it is stated, but she wasn’t sure.

City Manager Woodhouse thought PCTV is quoting how much the city would be charged.

Mayor Beckmeyer thought the loss of revenue would have to be factored in, and the piece she has concerns about is the impact on staff as they are talking four meetings a month between Council and Planning Commission.

Councilmember O’Neill thought they should be figuring six meetings a month as PB&R also meets in Council Chambers and several times a year the Planning Commission has a study session and he thought they could be looking at potentially six meetings a month and they want to have a discussion, they have used the Council chambers.

City Manager Woodhouse stated that, in the preliminary information, he said anywhere from 5-8 meetings per month.

Mayor Beckmeyer thought they did one or two since she was on Council that were not in Council Chambers. She stated that they probably don’t remember how much staff time it took to set it up, adding that after a point they get good at it, but who on staff would do that is a question she has.

City Council Regular Meeting 30 December 13, 2021
She agrees with the notion that the Council Chambers as presently stands is not an attractive space to do the city’s work.

Councilmember Vaterlaus thought they have more questions than answers at the moment.

Mayor pro Tem Bier stated that they need to get more information. She asked the City Manager if he had enough direction.

City Manager Woodhouse stated that they did, but they need to put together some more information in the next 1-2 months and come back to Council. He stated that they are working on designing the phone in hybrid model for public comment and they will continue to work on that and shoot for the first meeting in March.

RESULT: NO VOTE REQUIRED

22. SPECIAL ORDER OF BUSINESS - CITY COUNCIL REORGANIZATION Mayor Beckmeyer stated that she will open with remarks and then there will be a presentation to the outgoing mayor which she thought sounded lovely. She added that she had things that were delivered to her home. She mentioned the process leading up to electing the new mayor and mayor pro tem, then stated that she would keep her remarks very brief.

Outgoing Mayor's Remarks
Mayor Beckmeyer stated that it has been a very significant year, mentioning the vaccines that were coming out but didn’t know when they were going to be vaccinated, with so much uncertainty and fear. She stated that they had work to do but did it. She mentioned the breach of the sink hole in front of Chit-Chat and increased wave action which was how her year started days after her election. She knew that was part of the job but didn’t know it would be within 48 hours of her election. She was grateful to her former employers and work relations so she knew what to do.

She stated that it hasn’t let up as they had to deal with the uncertainty personally and as a community with a significant workload they established with their goal setting. She acknowledged and thanked staff for their diligence to keep those agendas moving forward and as a Councilmember she was personally committed and remains committed to making sure that our Local Coastal Plan, General Plan update, Sharp Park Specific Plan are completed. She was proud of the work they have done to date, and she thought they had bigger agendas in addressing two big infrastructure areas, referring to coastal erosion and its impact on Pacifica over decades, and taking that on and figuring a way to continue to move forward in gathering support from other elected officials and continuing that conversation with significant steps for funding was a big win.

She looks forward to continuing as it is our community and we have to protect our community and can’t walk away from it. She referred to the city infrastructure with our civic center project, knowing that those facilities are in increasing disrepair and it directly affects staff and the community. Staff’s productivity under those conditions was amazing to her given the conditions and challenges and she is grateful every day. She knows realities occur and can’t be stopped, but she knows staff responds and we do what needs to be done to keep moving forward and she loves that aspect of this community and why she wanted to serve and looks forward to continuing to serve. She was grateful to all Councilmembers for making this enjoyable and she looks forward to spending time with them, and when they have the opportunity to see each other in person, it is so refreshing. She was hopeful for the March goal setting but, until that time, she looks forward to working with them and is grateful for having been selected to be mayor. She enjoyed her year.

City Council Regular Meeting 31 December 13, 2021
Presentations to Outgoing Mayor
Mayor pro Tem Bier stated that they will each have time to share something with Mayor Beckmeyer, but now they will present her with a couple of gifts from Council. She mentioned that the mayor received a basket full of goodies and she hoped they were able to enjoy that.

Mayor Beckmeyer stated that they will enjoy it for several days to come as it was a beautiful basket of cheese, crackers, wine, and she was thrilled, adding that she also got flowers and a gift that will have to go on the wall which is a plaque referring to her term as mayor in 2021. She mentioned something else she got, but she only unwrapped the paper but not the plastic. She then opened it and stated that it was a beautiful picture of sunset over Linda Mar.

Mayor pro Tem Bier thanked her so much. She stated that the community needs to understand how much work she has put in in different ways and how often she shows up. She appreciated her mentioning all the projects she has worked on, and her relationships with our elected officials have brought money into our community to fix the pier, Esplanade, etc. She stated that it was her work with them which made us able to get that kind of money. She stated that she has been an inspiration to her. She felt the mayor allowed the community to be seen and heard and she makes sure they answer any of the community’s questions, and she thanked her for that. She was grateful to have worked with her.

Councilmember Bigstyck stated that he has been friends with her for years and is grateful for that friendship, and has spent time thinking about what he wants to say to her. He spent so much time walking literal miles with her and he hoped he has said most of his thoughts by now. He stated that it is hard to encapsulate the experience he enjoyed in sharing time with her. He stated that she was robbed of the opportunity of holding the meetings in person and she handled Covid like a boss and he thanked her for getting them through another year of this situation and making it look natural as she eloquently put it as Hollywood squares. He stated that Mayor pro Tem Bier said the bulk of it, but he wanted to zero in on, which is her capacity to listen. He stated that, quite often she will receive an email of a person’s concern, which all councilmembers have experienced, and she addressed that person’s concern as though all Pacifica was at stake in determining how she responds to that one person and weighs that concern as though every person in Pacifica deserves to be listened to with the fullness of her attention and have their voice heard as loudly as possible as each person is part of the entirety of the whole and she honors that. He thanked her and felt it was an honor to serve with her.

Councilmember Vaterlaus stated that she handled the position so well, getting all the information and never skimps on anything. She stated that she is the greatest mayor that she has seen based on everything she does, making them so much nicer than she could have done. She feels the mayor genuinely cares about everyone and she appreciates that. She stated that, when they go to places where they see all the people, her first thing is wanting to talk to everyone as sometime in the future they will help them. She felt that concept was an important thing and is part of being the best in the mayor position. She thanked her for being the best.

Councilmember O’Neill stated that he has to repeat what everyone said, and he agreed with Councilmember Vaterlaus that Mayor Beckmeyer can work a room better than anyone he knows, mentioning that no hand goes un-shaked, elbow bumped, etc. He thought it was interesting how dedicated she is to all the organizations, Rotary, Lions , etc., as well as a band parent at Terra Nova. He stated that it goes on and on about how she moves forward, concerns for kids as the school librarian, her goal for a new library, etc. He stated that every mayor has their thing in their year in office, not knowing what Mary Bier’s will be, but she will have a thing in hers. He stated City Council Regular Meeting 32 December 13, 2021
that Deirdre Martin had Covid rampant, closing beaches and Mayor Beckmeyer had her issues, apartments falling in the ocean during his tenure, so he concluded that everyone has their cross to bear during their year and he hopes Mary Bier avoids that. He thanked Mayor Beckmeyer for all her efforts and help. He looked forward to seeing her next year.

Mayor Beckmeyer stated that it was only because she had great people to work with and people before her to learn from, including Councilmember O’Neill, etc., and they have been helpful and taught her life lessons. She was so grateful for all their lovely words.

Katrina Rill representing Congresswoman Jackie Speier, stated that she probably has more reason than anyone to want to go back to in person meetings. She thanked her for her outstanding service, acknowledging that it was a very strange year and she stepped up to the job.

On behalf of Congresswoman Speier, she thanked her for her service to the residents of Pacifica during a difficult time and making sure that they have what they needed. She stated that they are in constant contact with Pacifica. She would have liked seeing her more in person, and do more events in person. She thought the only in person event was the Pacifica Beach Coalition clean up, just before the COVID Delta variant. She thanked her for her service and they look forward to continue working with Pacifica and, in terms of the questions about COVID Omicron variant and in person meetings, Congresswoman Speier is hosting a telephone Town Hall on Wednesday and they will have a doctor from Kaiser on hand and they may want to ask him about advice on in person meetings. She thought they made the right choice to push forward until March. She was glad to be a part of this special night for the Mayor and Mayor pro Tem.

Alex Kobayashi, representing Senator Josh Becker, thanked her for her service over the past year. They know it has not been an easy year but she has been a wonderful partner to work with and they look forward to working with her and the rest of the Council in the coming years. He thanked her and congratulated her on the past year.

Mayor Beckmeyer thanked him, adding that she received a call from Senator Becker and it was very nice.

Mayor Beckmeyer asked City Clerk Coffey to help her as she was not seeing anyone.

City Clerk Coffey stated that she was looking at the attendees but was not seeing any other dignitaries present and she suggested that they open for public comment.

Mayor Beckmeyer opened public comments.

Mgmt. Analyst Montemayor stated that he didn’t see any hands raised, then stated that they are coming in and he introduced the speakers.

Martin Anaya, PCTV, echoed all the previous sentiments. He has known her for a long time before she was mayor and he was sure she was still doing everything with the kids in the school across the street from PCTV, and bringing them in to fill their minds and he was sure that she wanted to provide them exposure to all different kinds of learning. He thanked her for that.

Sue Digre, Pacifica, stated that she didn’t think it could be easy and her librarian skills and heart come through as she has a gracious manner and does research. She thought it was hard not to have been waving the flag for the library but she thought its time will come and she hasn’t put that aside even if they were not able to make progress on it.

City Council Regular Meeting 33 December 13, 2021
Mayor Beckmeyer closed public comments.

Selection of New Mayor
Councilmember O’Neill moved to select Mary Bier as the Mayor for 2022.

Mayor Beckmeyer seconded the motion.

Councilmember Vaterlaus stated that they all wished to ceremonially second the motion that Mary Bier will become the next mayor.

City Clerk Coffey took a vote by verbal roll call.

Vote: 5-0
City Clerk Coffey congratulated Mayor Bier.

Selection of New Mayor pro Tem
Mayor Bier asked if they have a motion for Mayor pro Tem.

Councilmember Beckmeyer moved that they appoint Tygarjas Bigstyck as Mayor pro Tem; seconded by Councilmember Vaterlaus.

City Clerk Coffey took a vote by verbal roll call.

Vote: 5-0
City Clerk Coffey congratulated Mayor pro Tem Bigstyck.

Incoming Mayor's Remarks
Mayor Bier stated that she never thought she would be giving incoming remarks to become mayor of her city. She felt it was an honor to serve the city, live here for the past 53 years learning, playing, working, worshiping, laughing and crying. She stated that she has spent her brightest and darkest days in Pacifica and Covid has brought a lot of challenges for the entire community.

She thought they had an opportunity to work together to recover from all of this. She thought it was a gift to do them together. She stated that she thinks it is important to her that she is able to represent her community in the very best way that she can. She is honored to begin her mayor’s term and joining 11 other mayors across San Mateo County in the mental health initiative.

When she got the call to join the initiative, it fit her perfectly as it is exactly what she wants to do, i.e., bring more awareness, funding to fill the gaps for mental health care and bring awareness and reduce the stigma. She stated that our communities need help now. She had accessed services from the Pacifica Resource Center when she was a single parent and mental health practitioners when she was having problems, doctors and sponsors when she had issues with drugs and alcohol and she says that because she is not ashamed of who she is or where she comes from. She was proud to access the services in her community and she wants to say to the community is that, if you are struggling with finances, coming back from Covid, mental issues, alcohol and drug issues and need support, go to the Resource Center as they are here to help you. Do not be afraid to ask for help because they do recover and they all have stories. She stated that they are going to be doing hard work together and there is a lot of passion in the City Council Regular Meeting 34 December 13, 2021
community. She asked that the community remember that everyone has a story and when they have tough conversations and disagree, they must remember that person has a story and can lean into each other and find a way to come together and honor each other. She stated that she has had the honor of working with this incredible Council to be able to talk to each other and learn from each other and not fighting with one another. She stated that, if they come together, they can do anything. She stated that it is an honor to be with all of them at this time and she thanked her daughter and son-in-law for always being patient and loving and thanked her neighbor for the fireworks. She cannot wait to see what they can do together, adding that she knows her mother is looking down on her and proud. She asked if she should adjourn the meeting.

Councilmember O’Neill stated that there was public comment.

Mayor Bier opened public comments.

Mgmt. Analyst Montemayor introduced the public speakers.

Gaynorann Siataga, Pacifica, congratulated Mayor Bier, stating it is not easy to be a political official as they have a community that depends on the decisions she make and even the greatest leaders will rub someone the wrong way with every decision. She stated that they are one person in the community and they don’t give themselves the title of leader, but the community does. She is proud of Mayor Bier who has served the community wholeheartedly since she can remember.

She takes the time to show up, uplift, advocate, love and care for the betterment of all the community. She is honored to know her and congratulates her as she has earned it and it is welldeserved.

Nani Wilson, Pacifica, thanked Mayor Bier for being the life that she is and for her transparency, advocacy and doing what she does with her whole heart. She stated that our community has a bright future as they continue to navigate these waves of uncertainty and this is a perfect example at this time as how it is being done. She sits with honor and humility to pay witness to see that a community person can come into a position and help be the bridge to make our city better. She thanked her for being who she is, what she is, and sharing. She stated that her mother and family are very proud and she is also honored and proud of her.

Sue Digre, Pacifica, stated that Mayor Bier deserves to be where she is and can hear her mother clapping away and beaming broadly. She stated that it is never easy and is definitely an honor.

She stated that she has proven that she can do much and she has no doubt that she will be a good mayor.

ADJOURN
Mayor Bier adjourned the meeting at 9:48 p.m.

Transcribed by Barbara Medina, Public Meeting Stenographer.

Respectfully Submitted,
Sarah Coffey, City Clerk
__________________________
Mary Bier, Mayor