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AGENCY
OVERVIEW
Photo
by CDA
We Unlock a Modern Audience
CDA Creative Digital Agency is a full-service firm created to help brands cross the ever-widening cultural gap between generations, lifestyles, and behaviors.
We owe our success to our “audience-first” approach,
creating real business impact for clients by building our creative and tactical decisions on a strategic foundation backed by authentic understanding of our audience.
Our Objective? Business Impact
We know that success isn’t about numbers on a spreadsheet, it’s about real business impact; creating meaningful change for our clients. That’s why the Mobile Marketing Association ranked us as a Top Digital/Specialist Agency on their Global Business Impact Index.
Award-Winning Work
Our expertise in helping brands innovate in the digital space has been honored with awards from Inc. 5000, the Mobile Marketing Association, Mobile Marketing Magazine, and the Gov Design Awards.
Travel, Tourism, and Hospitality Experience
We have had the privilege to work with amazing clients in the Travel/Tourism/Hospitality space, including Los Angeles Tourism & Convention Board, Carnival Cruise Line, Airbnb, Visit Savannah, Visit Valley Forge, Alliance for Pioneer Square, Seattle, Experience Westport, WA, Voyij Alaska, Destination Sausalito, and Visit Benicia CA.
Creators by Trade
Did you catch Visit Barcelona’s “Barcelona From the Air” campaign when it made the front page of Reddit? Our team did that. Did you see Speed Stick’s ad for Super Bowl XLVII? We produced it. Did you catch Carnival Cruise’s keynote address at CES last year? We wrote it. Our creative team has produced video, photo, graphics, and copywriting work for some of the biggest and most exciting brands in the world.
2 Top 10 Ad
Agencies
Agency Spotter
Top 35 Agencies
MMA Global
Business Impact
Index
Winner
ITV GameChangers
Award
3x Winner
Mobile Marketing
Association Smarties
Awards
Winner
Mobile Marketing
Magazine EMMA
Awards
Inc. 5000
National List, Fastest
Growing Companies
AWARDS
& ACCOLADES
3 CLIENTS
4 s
CAPABILITIES
OVERVIEW (1 of 2)
Branding & Strategy
• Competitive audit
• Brand strategy
• Brand identity and asset development
• Brand health/reputation monitoring
Influencers and Experiential
• In-house entertainment department maintains relationships with all the major Hollywood talent agencies
• In-house social influencer tool with global audience of 50M+ • Brand guidelines documentation and coverage tracking
Localization/Translations
• Staff fluent in six languages
• Regularly localize campaigns for a global audience, sometimes in dozens of languages
C-Level and Internal Communications Support
• Consultation and strategy
• Organizational alignment
• Presentations
Co-Branding and Retail Partnerships
• Outreach and onboarding
• Promotional collateral
• Hyperlocal advertising buys
• Staff training
Paid Advertising Services
• Market research
• Strategic media/vendor partnerships & corporate tie-ins • Planning
• Negotiation/buying
• Placement
• Management
• Trafficking
• Reconciliation
5 s
CAPABILITIES
OVERVIEW (2 of 2)
Creative Production
• Video production (multi format)
• Design: Print, OOH, communications collateral
• Design: Digital media
• Social content development
• Copywriting
Analytics
• Media impact and ratings
• Digital engagement
• Audience profiling
• Post-campaign surveys
Digital Services
• Offsite and onsite search engine optimization (SEO)
• Web and mobile user journey mapping and conversion
optimization
• Landing page development
• Web and mobile UX
• eCRM (email, SMS/text marketing, marketing automation) Social Media
• Strategy and optimization
• Content calendar
• Community management/outreach
PR/Earned Media
• Media relations
• Media training for clients
• Press releases and scalable templates
• Press conference coordination
• Media monitoring
• In-kind advertising
• Issues mitigation
6 Since 2019, CDA has been working with Benicia to
rebuild their library of creative assets, and to reconceive their marketing plan and approach to better reach their audience with an authentic
voice and relevant media channels, including local
San Francisco travel influencers and numerous
co-op placements with Visit California.
As with all destinations, the arrival of COVID-19
early this year changed everything. CDA worked
with Benicia businesses to quickly rebuild the
entire 2020 marketing strategy, which had
historically revolved around crowded events, to
focus instead on promoting safe outdoor daytrips
designed to maximize local revenue while
enabling safe social distancing.
Elements
Brand Strategy
Guidelines for Local Businesses
COVID-19 Recovery
Video, Print, Radio Production
Out of Home Creatives
Digital Ad Units
Social Media Content and Management
PR Services
Web Design and Development
Paid Media Operations
7 For the launch of Airbnb’s “Experiences” product in the APAC market, CDA assisted with brand launch, messaging, style guide and practices, and produced content to promote unique cultural activities all over the world.
20-25 photo/video shoots were completed each month across multiple countries, languages, and content creators.
Services Provided
• Brand launch
• Style guide
• Creative Production
• Outreach and coordination with local event businesses 8 Since 2017, CDA has been working with the Los Angeles Tourism & Convention Board to attract prospective business and leisure visitors.
This includes the production of engaging graphic and video content for events, industry trade shows, PR, web, and social media.
We are currently engaged in LAX’s “The New Jet Age” campaign, which began with the reveal this past summer of the West Gates at Tom Bradley International Terminal and continues with other state-of-the-art facilities to attract business and leisure travelers.
Scope of Work
• Video production
• Trade show collateral
• Graphic design
• Digital content
• Social content
Messaging and Creative Production for an International Audience 9 Pioneer Square – a historic Seattle neighborhood –
needed to increase foot traffic to local businesses while building awareness amongst tourists and local residents alike. CDA designed and delivered an interactive, mobile responsive experience that highlighted neighborhood
attractions in a modern and engaging way.
• Mobile responsive web experiences
• Cross-media paid advertising
(search, social, display, video)
• Design, development, and promotion
• Suite of interactive features
10 Working with partners in our travel media travel network, CDA provided direct placements for Visit Savannah, resulting in massive engagement and pickup.
Services Provided
• Turnkey Creative Production and Coordination
• Campaign strategy
• Media planning, purchase, and trafficking
Results
• Drove 2x Google Search Trends volume vs. any point in previous 12 months.
• 98% favorable response from comments
11 Robert Chin
CEO | AQUILINI BRANDS
To Whom it May Concern:
Since 2015, I've had the pleasure of working with the team at CDA on a variety of different cross-media advertising and custom web development projects. As innovators, they helped test, proof, and launch outside-the-box campaigns.
I have found them to be insightful and on-trend, with an excellent strategic approach to understanding and engaging a target audience. Further, they are skilled at navigating the bureaucracy of large, multi-level corporate brands and making sure campaigns are efficiently pushed to market and don’t languish in the idea phase.
CDA’s team is responsive and enjoyable to work with, and I am happy to recommend them.
p: 209.606.2975
e: [email protected]
LinkedIn: linkedin.com/in/robert-t-chin/
Engagement start: 2015
REFERENCES
1 2
Briant Canha
Latin American Operations Director | Merck Animal Health Since 2016, I've had the pleasure of working with CDA on custom web development projects for Merck Animal Health. Together with their innovative engineering team and creatives, we've been able to launch custom web platforms in the US and Latin America that have shown excellent engagement from endusers.
CDA has been great at working with our team to bring complex and difficult web projects to life, and their work has won us major industry awards like the Mobile Marketing Association's Global Smarties Awards and Mobile Marketing Magazine’s Effective Mobile Marketing Awards.
They are the best digital vendors I've worked with in the time I've been working at Merck, and I highly recommend them.
p: 919.484.7555
e: [email protected]
LinkedIn: linkedin.com/in/briantcanha/
Engagement start: 2016
REFERENCES
13 Linsey Willis
Director of External Affairs | Contra Costa Transportation Authority I am happy to serve as a reference for CDA. Throughout, CDA’s team has shown excellent communication and coordination skills, and their ability to effectively listen, consult, and collaborate with our team meets the needs of all our stakeholders.
In addition to their creativity, CDA has worked diligently to keep our project ontime and on-budget. Their staff has been unfailingly responsive.
I welcome the opportunity to provide additional information and insight into the creative partnership between CDA and the Contra Costa Transportation Authority.
p: 925.256.4700
e: [email protected]
Engagement start: 2017
REFERENCES
14 John Boudouvas
VP Marketing | Los Angeles Tourism & Convention Board
To Whom it May Concern:
Starting in 2017, CDA has worked with LATCB to deliver a wide variety of creative services across different media formats to help promote Los Angeles International Airport both at home and to an international audience.
They have proven to be very flexible, able to deliver a high quality end result on a quick turnaround, with tight deadlines.
p.213.236.2346
e. [email protected]
Engagement start: 2017
Engagement end: Current client
REFERENCES
15 CONTACT
Kevin Almeida
213.509.7630
[email protected]