Pacifica City Council
March 27, 2023

Economic Opportunities Timing List Updated - March 27, 2023 No. Opportunity Description Area Timing Pages
1 Use Business Matters newsletter to promote digital marketing & social media Citywide Short Term 20, 24 2 Promote events in districts (i.e., Sam’s Castle, Sanchez Adobe, Sanchez Art Center) Citywide Short Term 24 3 Survey Pacifica businesses on space needs for future growth & retention (New) Citywide Short Term 24 4 Work with Pacifica businesses on improved signage, facades, trees & landscaping (New) Citywide Short Term 24 5 Explore Infrastructure Financing Options with County - EIFD, CRD, CFD (New) Citywide Short Term 19 19 Meet with Pedro Point businesses to explore visitor serving opportunities (New) Pedro Point Short Term 86 20 Provide hotels with monthly Pacifica Anchor and Coastside magazines Rockaway Short Term 20, 24 21 Promote new hotels to attract visitors Rockaway Short Term 20 26 Discuss findings & benefits of Adopted Sharp Park Specific Plan with businesses Sharp Park Short Term 25, 93 27 Process Beach Blvd Site through State Surplus Lands Act process before marketing Sharp Park Short Term 25, 91 28 Beach Blvd - Opportunity Site - hotel, commercial, blended or community uses (Revised) Sharp Park Short Term 24, 63, 90, 91 6 Staff to act as City ambassadors with property & business owners, get to Yes Citywide Medium Term 24 7 Coordinate regional marketing with Half Moon Bay Citywide Medium Term 24 8 Social events for cannabis customers will bring visitors from Bay Area region Citywide Medium Term 20, 24 9 Install EV charging in shopping districts to attract tourists for lunch or dinner Citywide Medium Term 20, 24 10 RHNA requirement for 1,900 housing units translates into AV and spending Citywide Medium Term 20 11 Work with CalTrans to add Coast Highway signage announcing Business Dist. (Revised) Citywide Medium Term 25, 57 18 Manor Shopping Center signage and facade refurbishment needed Pacific Manor Medium Term 23, 25, 57 22 Work with ownership to upgrade Lighthouse Hotel Facility Rockaway Medium Term 20, 25 23 E-bicycle rental facility in Rockaway, draw for visitors Rockaway Medium Term 22, 24 29 More events on Palmetto Avenue (food trucks) to support business Sharp Park Medium Term 20, 24 30 Work with SF to expand activities & promotion of Sharp Park Golf Course Sharp Park Medium Term 20, 24, 25, 63 31 Consider July 4th Fireworks off Pier - day long events along Palmetto Avenue Sharp Park Medium Term 24 12 Future for retail centers in Pacifica lies in blended use, experiential centers Citywide Long Term 32 13 Capture share of 10,000 daily tourists traveling past/through Pacifica Citywide Long Term 20 14 Linda Mar Surplus Parking - Opp Site - Discuss residential blended use with Kimco Linda Mar Long Term 26, 79, 98, 99 15 SamTrans Park & Ride Lot - Opp Site - Discussions commercial opps with SamTrans Linda Mar Long Term 26, 79, 102, 103 16 Community Center Property - Opp Site - Retail, hotel, residential, community uses Linda Mar Long Term 26, 79, 104, 105 17 Park Mall Parcels - Opp Site - residential, commercial, blended uses, surplus land Linda Mar Long Term 26, 79, 100, 101 24 Quarry Site - Opp Site - Specific Plan to explore uses - visitor serving & residential Rockaway Long Term 20, 25, 70, 94, 95 25 Sea Bowl Site - Opp Site - consider parking for blended use, housing & commercial Rockaway Long Term 25, 96, 97 32 Palmetto Ave Parcels - Opportunity Site - suitable for commercial & residential Sharp Park Long Term 92, 93 33 Consider Developing Public Parking Lots to accommodate more visitors Sharp Park Long Term 93 34 Transform Palmetto Avenue in Sharp Park into a Downtown district Sharp Park Long Term 24, 63 New & Revised Items in Bold Red, Timing: Short Term = 1-2 Years, Medium Term = 3-4 Years, Long Term = 5 Years or longer