Economic Development Committee
FY22-23 Annual Report
City Council Meeting
June 12, 2023
2022-2023
Economic
Development
Committee
Members
FY22-23 Appointed
Members
■ Sean Thompson, Chair
■ Robert Foster, Vice
Chair
■ Archie Judan, Chamber
Rep
■ Matthew Dougherty
■ Greta Sieglock
■ L.J. Jones
■ Brendan Berman
■ Lauran Smith
*New Members
Council Liaisons
■ Mary Bier, Mayor
■ Sue Beckmeyer
Staff Liaisons
■ Yulia Carter, CFSO
■ Alyssa Barranti, Analyst
Economic
Development
Committee
Work Plan
Strategic Goals
2022-2023
■ Promote and market Pacifica to out-of-town
visitors to drive tourism revenue.
■ Provide assistance and support to local
businesses and the City of Pacifica.
■ Promote local businesses to the residents of
Pacifica to encourage residents to spend
locally and stop retail leakage.
FY 22-23 EDC Key
Accomplishments
• Concluded involvement w/ Shop Pacifica
eGift Community Card Program
• Kicked off inaugural "Blues & Brews"
Concert series
• City of Pacifica "Pride" event coordination
& partnership
• Kicked off inaugural "Networking Night"
series
Shop Pacifica Campaign
Shop Pacifica Campaign - Background
• EDC launched the Shop Pacifica Campaign in
December of 2021 with 12 participating businesses.
• Today, 48 businesses participate across Pacifica.
• EDC handed the program off to Creative Digital Agency in mid-late 2022. • Performance has been excellent...
Performance of Program YTD / LTM
*Data as of 5/31/23
"Blues and Brews" Concert Series Kickoff
"Blues & Brews" Concert Kickoff
• Why did we do this? Family friendly, dog friendly, & plain fun. • Highlighted (3) Coastside breweries, (3) Coastside bands, and (2) Coastside restaurants.
• Estimate that approximately 500 people attended at one point throughout the event (4 hours long).
• Partnered with Pacifica Bike Park – proceeds went towards the construction of bike park.
• Sold $5k+ in beer - indicative that there is demand for this type of event given we started advertised only 10 days prior.
City of Pacifica "Pride" Event Partnership
Our 2nd annual Pacifica Pride
celebration was a huge success!
• EDC and local business owners partnered with Coast Pride • Roughly 1000 attendees
• Sponsorship/participation from 10+ local businesses
• Parade down Palmetto Ave.
• Family-friendly festival at Ingrid B. Lacy Middle School • Participation from 10 local non-profits and community groups (e.g. Pacifica Library, local student associations, etc.) • Raised $15k from local community for Coast Pride
• Pop-up events along Palmetto allowed many local small businesses to sell their goods
• Media coverage: KRON, CBS News, SF Chronicle
"Networking Night" Series Kickoff
Business Resources & Networking Night
• Marketed to businesses via handing out paper
flyers during pop-up events and directly to businesses, plus online in local forums and word-of- mouth • Partnered with Renaissance Center and San Mateo
Small Business Development Center to provide
plethora of resources to businesses in every stage
• Attendance ranged from well-established
businesses to entrepreneurs just starting their idea
• Comp'd 1 glass of wine/attendee, plus had snacks
Thank You
Economic Development
Committee