CITY OF PACIFICA
COUNCIL AGENDA SUMMARY REPORT
11/13/2023
1 SUBJECT:
Resolution of the City Council of the City of Pacifica Requesting California State Highway Sign Changes by the California Department of Transportation (Caltrans) on Coast Highway 1 to Indicate Commercial Business Districts
RECOMMENDED ACTION:
Move to adopt a resolution requesting California State Highway sign changes by the California Department of Transportation (Caltrans) on Coast Highway 1 to indicate commercial business districts.
STAFF CONTACT:
Tara Schiff, Economic Development Manager
(650)501-6007
[email protected]
Roland Yip, Deputy Public Works Director
(650)738-3767
[email protected]
BACKGROUND/DISCUSSION:
On March 27, 2023, City Council accepted the findings of the Economic Opportunities Study (EOS), which outlined a prioritized list of economic opportunities with an implementation timeline. As a result of stakeholder and community outreach, one of the short-term recommendations involved enhancing signage, facades, trees and landscaping. As the implementation of the EOS is part of the City’s adopted Strategic Plan, signage projects have been incorporated into the City’s work plan.
The Caltrans Signing Project No. 04-4W860 is a project to replace faded, missing, and broken signs on Highway 1 within the City of Pacifica (City) limits. Caltrans reached out to the City for any requested modifications and additions to the Highway 1 signs that could be included as part of their project. The City's Economic Development consultant recommended that the signage on Highway 1 between Manor Drive and Rockaway Beach include information recognizing commercial business districts. Following the recommendation, Public Works staff requested and Caltrans approved the suggested sign changes. Caltrans allows signage designation of a business district. A Business District is generally a local street or road in a city or urban area consisting a shops, restaurants and other business establishments. Such designation will allow travelers to patronize local shops, restaurants and other business establishments to help boost the local economy. The Business District designation provides guidance for the traveling public to leave the main highway at the indicated exits and patronize local businesses. Caltrans requires a governing board resolution requesting the installation of signs on specific State Highways to be provided.
The following sign changes were requested by the City and approved by Caltrans:
Pacifica City Council 2
November 13, 2023
• Southbound exit onto Manor Drive to replace from “Pacifica Manor District NEXT RIGHT” to "Pacific Manor BUSINESS DISTRICT NEXT EXIT"
• Southbound and northbound exit onto Fassler Avenue to add “Business District” sign below “Fassler Ave” and “Rockaway Beach Ave” signs
• Southbound and northbound exit onto Linda Mar Blvd to add “Business District” sign below “Linda Mar Blvd” and “San Pedro Ave” signs
The City Manager recommends Council adopt a resolution requesting California State Highway sign changes by the California Department of Transportation (Caltrans) on Coast Highway 1 to indicated commercial business districts
RELATION TO CITY COUNCIL GOALS AND WORK PLAN
Improve and steward City infrastructure, streets and facilities.
FISCAL IMPACT:
The project is fully funded by Caltrans with no additional fiscal impact to the City.
ORIGINATED BY:
City Manager's Office
ATTACHMENT LIST:
City of Pacifica Requested Sign Changes Exhibit (PDF)
Pacifica City Council 3
November 13, 2023
RESOLUTION NO. ________
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PACIFICA
REQUESTING THE STATE OF CALIFORNIA DEPARTMENT OF
TRANSPORTATION (CALTRANS) TO CHANGE SIGNAGE ON HIGHWAY 1 WHEREAS, the City of Pacifica wishes to change signage on Highway 1; and WHEREAS, CALTRANS allows signage designation of a Business District; and WHEREAS, a Business District is generally a local street or road in a city or urban area consisting a shops, restaurants and other business establishments; and WHEREAS, the City of Pacifica Public Works Department requested the signage changes; and
WHEREAS, as such designation will allow travelers to patronize local shops, restaurants and other business establishments to help boost the local economy; and WHEREAS, the Business District designation provides guidance for the traveling public to leave the main highway at the indicated exits and patronize local businesses; and WHEREAS, the attached chart marked 'Attachment 1” clearly shows the proposed Highway 1 Business District exits in Pacifica.
NOW, THEREFORE, be it resolved that the City Council of the City of Pacifica formally requests that the California Department of Transportation (CALTRANS) make the requested changes to the Highway 1 signage.
• • • • •
PASSED AND ADOPTED at a special and regular meeting of the City Council of the City of Pacifica, California, held on the 13th day of November 2023, by the following vote:
AYES, Councilmembers:
NOES, Councilmembers:
ABSENT, Councilmembers:
ABSTAIN, Councilmembers:
Pacifica City Council 4
November 13, 2023
_________________________________
Tygarjas Twyrls Bigstyck, Mayor
ATTEST: APPROVED AS TO FORM:
______________________________ _________________________________ Sarah Coffey, City Clerk Michelle Kenyon, City Attorney