CREATIVE
DIGITAL
AGENCY
pacifica marketing
economic impact
1/3/2024
pacifica marketing
fig. 1 shop pacifica results to date
1,4917 $85.7k
eGift cards delivered eGift card value
delivered
53 merchants signed up
to date
CREATIVE
DIGITAL
Sources: Visit California, City of Pacifica Revenue Statements AGENCY pacifica marketing
fig 2. shop pacifica roi
• City Investment • Local Business Revenue
$100,000
net $41,850
$75,000 $85,700
$50,000
$43,850
$25,000
$0
Shop Pacifica
CREATIVE
DIGITAL
Source: Yiftee AGENCY
pacifica marketing
fig 3. pacifica workations roi
City Investment Local Business Revenue
$50,000
net $28,472
$48,102
$40,000
$30,000
$20,000
$19,630
$10,000
$0
Pacifica Workations
CREATIVE
DIGITAL
Source: Yiftee AGENCY
pacifica marketing
fig 4. city social media
followers/subscribers
10,000
7,500 +4,357
8,484
5,000
2,500 4,127
0 2021-2022 2023-2024
Quarterly people reached (without ads)
60,000
40,000 +37,045 50,494
20,000
13,449
Quarterly, FY 21-22 Quarterly, FY 22-23
CREATIVE
DIGITAL
Source: Meta Analytics AGENCY
pacifica marketing
fig 5. public interest
monitored 15 hashtags on instagram
60,000
+19,220 58,907
40,000
39,687
20,000
Q2 2022 Q4 2023
CREATIVE
DIGITAL
Source: Meta Analytics AGENCY
pacifica marketing
fig 6. visit california
1. 50 Fun Things to Do in California During the Holidays - 2023 Events
2. Autumn Awe - Fog Fest
3. Warm Winter Escapes - Hiking Trails
4. Surf's Up - Surf Events
5. California's Sustainability Heroes - Rosalind Bakery
6. A Gnarly Guide to Skateboarding in California - Pacifica Skate Park
7. One Last Hurrah - Pacifica Lighthouse
8. What's New in California? - Malt + Stone
9. Discover the Best and Most Unique Times to Visit California
10. California Tourism Month
11. 50 Fun Things to Do in California During the Holidays - 2022 Events
12. Not to Miss Design in California
13. California's Best Sporting Events, Stadiums and Spectator Sports
14. Shopping Season in California
15. Unique California Surfing Vacations
16. September 2022 Events in California
17. 6 Events to Check Out for California Surfing Day
18. August 2022 Events in California
Additional: Established Pacifica City Page on Visit California
CREATIVE
DIGITAL
AGENCY
pacifica marketing
fig 7. travel articles
• THE TRAVEL PONLY IN YOUR STATE Ill
= CALIFORNIA.COM
walnut creek Northern Callomia Day Trips | Tep
10 Of The Most Beautiful These 4 Charming
Hiking Trails In Northern Waterfront Towns In
California As Of 2023
Northern California Are
Visit Pacifica: Surf City Perfect For A Daytrip
Mori Point Loop Trail,
By The Bay By Kite Ersensed | Puttished August 30, 2023 Pacifica
Nay 21. 2023 05:28PM • Ily Pam Kess'
'xplore thix free 26-mile Nortbern California bike, fraturing rock
O TRANEL
California's Hidden Coastal
Gems: A Guide to the Best
Beachec Near Spring Valley
Unearth Callfornia's best-kept secrets! Explore the top beaches near East Palo Alto for sun. surf. and history
@ CALIFORNLA.CON TEAM Do SHARE I NIN READ
MED JUNE 20, 2023
= #WorldAtlas OUTDOORS WIRE Menu > = 5 CALIFORNIA.COM
tripsawy
VACATION LIKE A PRO
These Small Towns In
See spring wildflowers at these 16
15 Best Northern California California Come Alive In gorgeous places in the US Beaches You Shouldn't Miss Summer
These beaches offer a little bit of everything. Share this article - 419 shares BY BRITTANY ANA:
Pacifica
11 Sharp Park Beach
O TRAVEL
Your Guide to Pacifica State
Beach
Make the most of your trip to Pacifica State Beach with our Teresa Reroen guide to this standour California beach.
Pacifica is a summertawn hangout with romantic virus 3 CALFORMIA COM TEAM C* SHARE VIEW MAP O © 2 MIN READ
each way and one hundred miles of trails to explore. Stay After bleak months of leaflets trous, many people thrill at active via daily hikes and bike rides, and take up HE JUNE 20, 2023 Sharp Park Beach, Pacifica, CA 94044. those onant, tamiliar trends - Towers in vour backyard shoreside horseback riding. Take on Montara Mountain ut ai a butarital yarders, Runeis are a beautiful sign ul thrillise E culture trip US$ v Blog C THE TRAVEL
iture inos Ral inpe invate Inpa enters Guides
Top 11 Thanksgiving Fishing Ho Deser
How to Spend a Perfect Day in the Locations in the US What Makes Pacifica The Beachfront Town of Pacifica The Best Things To Do And Perfect Daytime Destination Can main reso
Tucked between San Francisco and Halt Moon Bay, there's more to this See In Pacifica, California Women try late From San Francisco picturesque berchtown than inattamous taco Bel
Pacifica, California Looking for a daytime break in San Francisco? Check out Pacifica By Margot Seeso
tor its thrilline actities.
It's high time we hopped to the Pacific Ocean and
peeked into what the West Coast has to brag about.
Symbolically, we chose Pacifica as your next
Thanksgiving fishing destination. This coastal beauty is only 20 minutes away from San Francisco, but it offers
as incredible angling as its cosmopolitan neighbor. Plus, it has something no other city in California has.
Devon Deifino
Quick Links
Ride The Waves At Linda Mar
I4 Rorialorie Can Srannicane hinnio enlitin than Enjoy A Whale Watching Trip hetween son krancisco and Haltsoon Rav Heathe chilli Pacifica is the city's cool underrated sister to the sour
CREATIVE
DIGITAL
AGENCY
pacifica marketing
fig 8. tv event coverage
• Shop Pacifica Week 1
• Pacifica Pride 7
• 4th of July 1
• Kahuna Kapuna Benefit Surf Contest 15
• Fog Fest 21
• Small Business Saturday 16
• 2023 Rockaway Tree Lighting Festival 1
• World Dog Surfing Championship 14
TOTAL 76 pieces of coverage
SOURCE: SURFDOGCHAMPIONSHIPS.COM
KATIE BROOKSHIRE NBC&2 FOX 2 WORLD DOG SURFING CHAMPIONSHIPS
TABLE WINE
BAY AREA
[OV@ NBCBayArea 5:02 63° 8-22 3S? YOU CAN WATCH MORNINGS ON 2 LIVE BY DOWNLOADING THE TOPSTORI
CREATIVE
DIGITAL
AGENCY
pacifica marketing
fig 8. pr media exposure
pr/media relations
795 43
published coverage events promoted
16.1M
est. digital coverage views
CREATIVE
DIGITAL
AGENCY
pacifica marketing
fig 9. sales tax revenue
$3,000,000
$2,939,752
$2,800,000
+$395,750
$2,600,000
$2,544,002
$2,400,000
$2,200,000
FY21 FY23
Sales Tax is the City's fourth-largest revenue category. Based on discussions with Visitor and local the City's sales tax advisor and sales tax projections prepared by HdL the local sales activitles forecast is expected to show slightly better performance than initially spending was expected. This is due to an increase in the Restaurants and Hotel category of 2.5% and the State / County pool allocation for online better than sales increasing 4.3% over the FY 2022-23 expected
projections. The biggest offset is projected to
occur in the Fuel and Service Stations industry
group with a decrease of 7.7%. Total sales tax is
estimated at $3.4 million, an additional 1.3%
increase over the Revised FY 2022-23 Budget.
CREATIVE
DIGITAL
Source: City of Pacifica FY22-23 Actuals AGENCY
pacifica marketing
fig 10. tot (hotel tax) revenue
$3,500,000
$3,000,000
+$1,624,410 $3,155,960
$2,500,000
$2,000,000
$1,500,000
$1,531,550
$1,000,000
FY21 2023-2024
TOT Revenue - Quarter over PY Quarter
As of 10/30/2023 Tax revenue from hotels
409,764
387,764 was significantly higher
356,590 348,434
324,465
282,018 every quarter this past year
212,534
171,969
Q4 01 02 03
• Prior Year • Current Year
CREATIVE
DIGITAL
Source: City of Pacifica FY22-23 Actuals AGENCY
pacifica marketing
fig 11. sales tax + tot revenue
$7,000,000-
$6,000,000
+$2,020,160 $6,095,712
$5,000,000
$4,000,000
$4,075,552
$3,000,000-
FY21 FY23
City of Pacifica Sales tax + TOT grew from
FY 2023-24 Adopted Budget
General Fund Revenue By Type 10% of the city's general
P16204,000 fund revenue to 12% of the
33%
city's general fund
Venice bene Fas
revenue
Other Revenuc
5105,000
2%
8101,000
7%
ner Tax casure
266.8 44s 00 Tax .800.0
6%
CREATIVE
DIGITAL
Source: City of Pacifica FY22-23 Actuals AGENCY
pacifica marketing
fig 12. return on investment
City Investment •New Tax Revenue
$1,500,000
net $1,945,160
$2,020,160
$1,000,000
$500,000 -
$75,000
$0
CREATIVE
DIGITAL
Source: City of Pacifica Adopted Operating Budget, FY 2021-2022, 2023-2024 AGENCY pacifica marketing
fig 13. merchant testimonial
I can't thank you enough for the wonderful
work you are doing!
Really making an impact and drawing
more attention to our amazing little town.
I certainly am benefitting as a small
business here, and, talking with Table
Wine, 731 Designs, and Cotton
Crustaceans, I know they appreciate your
efforts, too!
Kelley Corten
The Royal Bee Yarn Co.
CREATIVE
DIGITAL
AGENCY
CREATIVE
DIGITAL
AGENCY
thank you
creativedigitalagency.com
Creative Digital Agency
2603 Camino Ramon, Suite 200
San Ramon, CA 94583