CITY OF PACIFICA
COUNCIL AGENDA SUMMARY REPORT
4/22/2024
1 SUBJECT:
Resolution of Intention to Continue the Business Improvement District Program and Levy the Annual Assessments for the Fiscal Year 2024-2025
RECOMMENDED ACTION:
Adopt the resolution entitled "A Resolution of the City Council of the City of Pacifica Confirming the Annual Report of the Advisory Board of the Pacifica Hotels and Business Improvement District (BID) and Declaring the City Council's Intention to Continue the BID Program and Levy the Annual Assessments for the Fiscal Year 2024-2025 at the Same Rate as Levied in the Fiscal Year 2023-2024 Without Change" and set the date of June 24, 2024, for the Public Hearing on the annual levy of assessments on hotels within the BID.
STAFF CONTACT:
Yulia Carter, Assistant City Manager
(650) 738-7402
[email protected]
BACKGROUND AND DISCUSSION:
Pursuant to California Streets and Highways Code sections 36500 et. seq., the City Council of the City of Pacifica adopted Ordinance No. 714-C.S creating the Pacifica Hotel Business Improvement District and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City.
This agenda item is bringing forward a resolution of intent to continue levying the assessment at the current rate, consistent with the regular annual process brought forward before the Council each year to ensure continuous assessment with no break or interruption.
The attached Pacifica Hotel Business Improvement District (BID) report was filed with the City Clerk on April 17, 2024, detailing proposed assessments and expenditures budget, as required by the California Streets and Highways Code Section 36533 (Attachment 1).
The boundaries of the Pacifica Hotels Business Improvement District will not change this year.
The proposed assessment is intended to be continued at $1.00 per room per day occupancy and is estimated to generate approximately $75,000 in revenues for the BID activities in FY2024-25.
Before levying the assessment for the 2024-2025 fiscal year, the statute requires the City Council to adopt a resolution to 1) review and accept the annual report, 2) declare its intent to levy the annual assessment and the rate at which the assessment will be levied, and 3) set the time and place for a public hearing to receive anyprotests.
Therefore, the City Manager recommends that the Council adopt the resolution of intent to continue the assessment and set the public hearing date for June 24, 2024.
Pacifica City Council 2
April 22, 2024
Written and oral protests to the levy of the annual assessment may be made at the public hearing in the form and manner prescribed in Sections 36625 and 36626 of the California Streets and Highway Code up until the close of the public hearing.
ALTERNATIVE ACTION:
The City Council may elect not to renew the Pacifica Hotel BID assessment for FY2024-25 or delay the adoption of the resolution to levy the assessment until a later date.
RELATION TO CITY COUNCIL GOALS AND WORK PLAN:
"Enhancing Organizational and Fiscal Sustainability" includes investing in economic development to increase revenues and improve the local economy.
FISCAL IMPACT:
There is no fiscal impact associated with this action. The City does not collect fees for administering the BID assessments.
ORIGINATED BY:
City Manager's Office
ATTACHMENT LIST:
BID Annual Report (PDF)
Pacifica City Council 3
April 22, 2024
RESOLUTION NO. _____
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PACIFICA CONFIRMING THE
ANNUAL REPORT OF THE ADVISORY BOARD OF THE PACIFICA HOTEL BUSINESS
IMPROVEMENT DISTRICT (BID) AND DECLARING THE CITY COUNCIL'S INTENTION TO
CONTINUE THE BID PROGRAM AND LEVY THE ANNUAL ASSESSMENTS FOR THE FISCAL YEAR 2024-2025 AT THE SAME RATE AS LEVIED IN THE FISCAL YEAR 2023- 2024 WITHOUT CHANGE
WHEREAS, pursuant to California Streets and Highways Code sections 36500 et. seq., the City Council of the City of Pacifica adopted Ordinance No. 714-C.S. in 2004, creating the Pacifica Hotel Business Improvement District and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City; and WHEREAS, the Pacifica Hotel Business Improvement District ("BID") has been operating and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City continuously since 2004, including the fiscal year 2023-2024; and
WHEREAS, pursuant to Streets and Highways Code section 36533, the Pacifica Hotel Business Improvement District Advisory Committee has prepared and filed with the City Clerk an annual report regarding the District's operations that proposes to continue the program and assessments for the fiscal year 2024-2025 at the same amount as levied for the fiscal year 2023-2024; and
WHEREAS, the City Council desires to adopt this Resolution to acknowledge the Advisory Committee's report and declare its intent to continue the BID program and assessments as levied in the fiscal year 2023-2024 at $1.00 per room per day of occupancy on the hotels in the City without change for the fiscal year 2024-2025.
RESOLVED by the City Council of the City of Pacifica, California, that:
1. Declaration of Intent to Levy Annual Assessment. The City Council hereby declares its intent to continue the BID program and levy and collect the assessment of $1.00 per room per day of occupancy on the hotels in the City of Pacifica without change for the fiscal year 2024-2025.
2. The District shall continue to be called the "Pacifica Hotel Business Improvement District.” The boundaries of the district shall continue to include the city limits of the City of Pacifica.
3. Improvements and Activities. The assessment from the funds levied by the businesses shall continue to be used to promote lodging at the hotels within the district, administer marketing programs that increase overnight lodging, fund related activities, and staffing and administration for the district as directed by the district and filed with the City Clerk.
4. Public Hearing. The City Council hereby sets Monday, June 24, 2024, as the date for the public hearing on the annual levy of assessments on hotels within the BID. The public hearing will be held at 7:00 p.m. or as soon after that as practicable. Public Pacifica City Council 4
April 22, 2024
Comments may be submitted by email to: [email protected] and clearly indicate the submitter's full name, meeting date, and Agenda Item number. Refer to the meeting agenda to be published within 72 hours in advance of the meeting date to confirm the meeting format and public participation details.
5. Protest Procedures. Written and oral protests to the levy of the annual assessments may be made at the public hearing in the form and manner prescribed in Sections 36624 and 36625 of the California Streets and Highways Code.
6. Notice of Hearing. The City Clerk is directed to provide notice of the public hearing on the proposed annual levy of assessments within the BID in the manner prescribed by California Streets and Highways Code section 36534 and by mailing copies of said notice and this Resolution to each business subject to the assessment.
7. Effective Date and Certification. The City Clerk is directed to certify the adoption of this Resolution. The Resolution shall take effect immediately upon its adoption by the City Council.
• • • • •
PASSED AND ADOPTED at a special and regular meeting of the City Council of the City of Pacifica, California, held on the 22nd day of April, 2024, by the following vote:
AYES, Councilmembers:
NOES, Councilmembers:
ABSENT, Councilmembers:
ABSTAIN, Councilmembers:
_________________________________
Sue Vaterlaus, Mayor
ATTEST: APPROVED AS TO FORM:
______________________________ _________________________________ Sarah Coffey, City Clerk Michelle Kenyon, City Attorney