CITY OF PACIFICA
COUNCIL AGENDA SUMMARY REPORT
6/24/2024
1 SUBJECT:
Conduct Public Hearing and adopt a Resolution Confirming the Annual Report from the Pacifica Hotel Business Improvement District and Assessing the Levy for the Fiscal Year 2024-25 at the same rates as in the Fiscal Year 2023-24.
RECOMMENDED ACTION:
1) Conduct the Public Hearing;
2) Rule on Oral and Written protests, if any; and
3) Adopt a resolution approving the annual report of the Pacifica Hotel Business Improvement District Advisory Board, and continuing the assessments without change in Fiscal Year 2024-25.
STAFF CONTACT:
Yulia Carter, Assistant City Manager
(650)738-7402
[email protected]
Tara G. Schiff, Economic Development Manager
(650)501-6007
[email protected]
BACKGROUND / DISCUSSION:
Pursuant to California Streets and Highways Code sections 36500 et. seq., the City Council of the City of Pacifica adopted Ordinance No. 714-C.S creating the Pacifica Hotel Business Improvement District and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City.
On April 17, 2024, the Assistant City Manager filed the attached Pacifica Hotel Business Improvement District (BID) report with the City Clerk. The report was prepared by the City of Pacifica, acting as the Managing Agency for the hotels in the BID, and presented to the City Council with the resolution of intent to continue the BID program and levy the annual assessments for the fiscal year 2024-25.
The report included projected resources and uses for FY 2024-25. There were no proposed changes in the boundaries of the Pacifica Hotel Business Improvement District. The proposed assessment is intended to continue at $1.00 per room per day occupancy. It is estimated that the cost of the improvements and activities for the FY 2024-25 will be about $140,000, which includes the new assessment and the surplus of revenues carried over from the previous year.
The City of Pacifica will continue to serve as the Managing Agency for the BID without charging an administrative fee until the full program of improvements and activities is defined and funds are allocated and approved by the BID Advisory Committee.
Staff has also been working on the conversion of the BID from a 1989 District Law to a 1994 District Law, which would provide a significant increase in funding that BID members can use Pacifica City Council 2
June 24, 2024
toward marketing, infrastructure improvements and other projects to attract and support visitors.
This district conversion work is on hold pending the Council’s further direction.
Written and oral protests to the levy of the annual assessments for the Pacifica Hotel BID may be made at the public hearing in the form and manner prescribed in Sections 36625 and 36626 of the California Streets and Highway Code up until the close of the public hearing.
RELATION TO CITY COUNCIL GOALS AND WORK PLAN:
The Council’s Goal of Enhancing Organizational and Fiscal Stability includes investing in economic development to increase revenues, support the local economy, and seek funding for economic development programs and initiatives.
FISCAL IMPACT:
There is no significant fiscal impact associated with this action, except for the City's administrative cost. The City collects no fee for administering the BID.
ORIGINATED BY:
City Manager's Office
ATTACHMENT LIST:
Exhibit A: BID Annual Report (PDF)
Pacifica City Council 3
June 24, 2024
RESOLUTION NO. _________
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PACIFICA CONFIRMING THE
ANNUAL REPORT OF THE ADVISORY BOARD OF THE HOTEL BUSINESS IMPROVEMENT DISTRICT AND ASSESSING THE LEVY FOR FISCAL YEAR 2024-2025 AT THE SAME RATES LEVIED IN FISCAL YEAR 2023-24 WITHOUT CHANGE ______________________________________________________
WHEREAS, pursuant to California Streets and Highways Code sections 36500 et. seq., the City Council of the City of Pacifica adopted Ordinance No. 714-C.S. in 2004 creating the Pacifica Hotel Business Improvement District (BID) and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City; and WHEREAS, the Pacifica Hotel Business Improvement District has been operating and levying an annual assessment of $1.00 per room per day of occupancy on the hotels in the City continuously since 2004, including Fiscal Year 2023-24; and WHEREAS, pursuant to Streets and Highways Code section 36533, the Pacifica Hotel Business Improvement District Advisory Committee has prepared and filed with the City Clerk an annual report regarding the BID's operations that proposes to continue the program and assessments for Fiscal Year 2024-25 at the same amount as levied for the Fiscal Year 2023-24; and
WHEREAS, on April 22, 2024, the City Council adopted Resolution No. 36-2024, which approved the annual report of the Advisory Board of the Pacifica Hotel Business Improvement District (BID) and gave notice of the Council's intent to levy the proposed Fiscal Year 2024-25 assessment for the BID following a public hearing on June 24, 2024, at 7:00 p.m. held at 2212 Beach Blvd and allowing for public participation and public comment as detailed in the meeting agenda to be published within 72 hours in advance of the meeting date; and WHEREAS, the City Clerk gave notice of the public hearing by publishing in a newspaper of general circulation at least seven days before the public hearing and by mailing a copy of said public hearing notice and Resolution No. 36-2024 to all affected businesses as required by California Streets and Highways Code section 36534; and WHEREAS, at the public hearing, the City Council heard and considered all protests against the Fiscal Year 2024-25 levy of assessments for the BID, and the rules and procedures used in receiving and considering protests complied with those set forth in the California Streets and Highways Code sections 36524, 36525, 36534 and 36535; and WHEREAS, the City Council desires to adopt this Resolution to confirm the Advisory Committee's report as submitted and continue the program and assessments as levied in Fiscal Year 2023-24 at $1.00 per room per day of occupancy on the hotels in the City without change for Fiscal Year 2024-25.
Pacifica City Council 4
June 24, 2024
NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Pacifica, California, that:
1. Incorporation of Recitals. The foregoing recitals are true and correct and are hereby incorporated in and form a part of this resolution.
2. Approval of Report. The Annual Report of the Pacifica Hotel Business Improvement District Advisory Committee, attached to this Resolution as Exhibit A, that was filed with the City Clerk on April 17, 2024 and approved by the City Council by Resolution No. 36-2024, is hereby confirmed as submitted and approved for Fiscal Year 2024-25.
3. Annual Assessment. The City hereby levies and will collect assessments for Fiscal Year 2024-25 at the same rate of $1.00 per room per day of occupancy on the hotels in the City of Pacifica as levied in Fiscal Year 2023-24, without change.
4. Effective Date and Certification. The City Clerk is directed to certify the adoption of this Resolution. The Resolution shall take effect immediately upon its adoption by the City Council.
• • • • •
PASSED AND ADOPTED at a regular meeting of the City Council of the City of Pacifica, California, held on the 24th day of June, 2024 by the following vote:
AYES, Councilmembers:
NOES, Councilmembers:
ABSENT, Councilmembers:
ABSTAIN, Councilmembers:
Sue Vaterlaus, Mayor
APPROVED AS TO FORM: ATTEST:
Michelle Marchetta Kenyon, City Attorney Sarah Coffey, City Clerk