STRATEGIC PLAN - 2023 TO 2030
City of Pacifica
(adopted on May 8, 2023 and updated on May 13, 2024)
MISSION - What Do We Do?
The City of Pacifica provides exceptional services,
maintains the small-town feel and safety of its unique community, and stewards its environment, coastal beauty, and recreational opportunities.
VISION - What Are We Becoming?
Pacifica strives to be an inclusive and sustainable community:
environmentally, economically, socially, and holistically.
VALUES - How Do We Approach Our Work?
• Collaborative Teamwork
• Healthy Workplace
• Heartfelt Service
• Resource Stewardship
• Transparent and Responsive
• Visionary Planning
GOALS - How Will We Achieve Our Vision?
1. Enhance organizational and fiscal stability.
2. Improve and steward City infrastructure, streets, and facilities.
3. Prioritize protection and development of affordable housing.
4. Pursue climate change adaptation and mitigation.
5. Broaden public communications and collaboration.
GOALS AND STRATEGIES
Pacifica Strategic Plan – 2023 to 2030
(adopted on May 8, 2023 and updated May 13, 2024)
The Strategies listed under each Goal below are the City Council’s priorities to ensure progress on achieving the Strategic Plan while recognizing the ongoing services, management and
non-discretionary work that consume most City resources.
1. Enhance organizational and fiscal stability.
A. Improve staff retention, recruitment, mental health and wellness resources, and increase staffing for rising workloads.
B. Consider possible tax and bond measures for 2024.
C. Prioritize implementation of the Economic Opportunities Study.
2. Improve and steward City infrastructure, streets, and facilities.
A. Complete selected stormwater and flooding improvements citywide.
B. Advance the Beach Boulevard Resiliency and Esplanade Protection Projects (including the Pier, as feasible).
C. Broaden community awareness of the Library projects.
D. Develop a Facilities and Equipment Plan for
Public Safety and the Community Center.
3. Prioritize protection and development of affordable housing.
A. Complete the Housing Element Update.
B. Update the Short-Term Rental Ordinance.
C. Prioritize Housing Element program implementation.
4. Pursue climate change adaptation and mitigation.
A. Update the Climate Action and Adaptation Plan, including performance targets.
B. Continue the urban forestry plan, tree canopy goals, inventory, and projects.
C. Update Pacifica’s Local Coastal Plan and improve
communications and collaboration with the California Coastal Commission.
5. Broaden public communications and collaboration.
A. Creatively and appropriately leverage community
expertise and volunteers to advance City priorities.
B. Increase communications, education, and connections
for community mental health resources.