STRATEGIC PLAN - 2023 TO 2030
City of Pacifica
(adopted on May 8, 2023 and updated on May 13, 2024 and April 14, 2025 ) MISSION - What Do We Do?
The City of Pacifica provides exceptional services,
maintains the small-town feel and safety of its unique community, and stewards its environment, coastal beauty, and recreational opportunities.
VISION - What Are We Becoming?
Pacifica strives to be an inclusive and sustainable community:
environmentally, economically, socially, and holistically.
VALUES - How Do We Approach Our Work?
We are committed to:
Collaborative Teamwork
A Healthy Workplace
Heartfelt Service
Resource Stewardship
Transparency and Responsiveness
Visionary Planning
GOALS - How Will We Achieve Our Vision?
1. Enhance organizational and fiscal stability.
2. Improve and steward City infrastructure, streets, and facilities.
3. Prioritize protection and development of aƯordable housing.
4. Pursue climate change adaptation and mitigation.
5. Broaden public communications and collaboration.
GOALS AND STRATEGIES
Pacifica Strategic Plan – 2023 to 2030
(adopted on May 8, 2023 and updated May 13, 2024 and April 14, 2025) The Strategies listed under each Goal below are the City Council’s priorities to ensure progress on achieving the Strategic Plan while recognizing the ongoing services, management and
non-discretionary work that consume most City resources.
1. Enhance organizational and fiscal stability.
A. Improve staƯ retention, recruitment, mental health and wellness resources, and increase staƯing for rising workloads.
B. Pursue possible tax, bond and other revenue opportunities.
C. Prioritize implementation of the Economic Opportunities Study.
D. Prepare the Cost Allocation Plan and Conduct the Development Impact Fee and Master Fee Studies
2. Improve and steward City infrastructure, streets, and facilities.
A. Complete selected stormwater and flooding improvements citywide.
B. Advance the Beach Boulevard Resiliency Project, Esplanade Protection and the Pier.
C. Broaden community awareness of the Library projects.
D. Complete a Facilities Assessment and prioritize the City’s facilities and equipment needs, including public safety, the Community Center, and other parks and recreation resources.
3. Prioritize protection and development of aƯordable housing.
A. Complete the Housing Element Update.
B. Update and implement the Short-Term Rental Ordinance.
C. Prioritize Housing Element program implementation.
4. Pursue climate change adaptation and mitigation.
A. Adopt and begin implementation of the Climate Action and Adaptation Plan.
B. Continue the urban forestry plan, tree canopy goals, inventory, and projects.
C. Certify Pacifica’s Local Coastal Plan and continue collaborations with the California Coastal Commission.
5. Broaden public communications and collaboration.
A. Creatively harness community
expertise, advocates and volunteers to advance City priorities.
B. Increase communications, education, and connections
for community wellness resources.