CITY OF PACIFICA
COUNCIL AGENDA SUMMARY REPORT
11/24/2025
1 SUBJECT:
Agreement with Serra Yellow Cab for Senior Transportation Services (CaR Program) RECOMMENDED ACTION:
Adopt the Resolution authorizing the City Manager to execute the Agreement between the City of Pacifica and Serra Yellow Cab for the provision of senior transportation services under the City’s Connect-a-Ride (CaR) Program for the period of January 1, 2026 through December 31, 2027, in the amount of $140,000, and authorize the City Manager or designee to execute the Agreement and any related documents.
STAFF CONTACT:
Scott Leslie, Parks, Beaches and Recreation Director
(650) 446-4683
[email protected]
BACKGROUND/DISCUSSION:
The City of Pacifica’s Parks, Beaches and Recreation Department administers the Senior Transportation Program (CaR), providing on-demand rides for qualified Pacifica residents aged 65 and older. The program improves mobility, independence, and access to essential destinations such as grocery stores, medical appointments, and community programs.
Since its inception in 2020, the City has contracted with Serra Yellow Cab to operate CaR services because of its reliable fleet, trained drivers, and ability to accommodate wheelchair and scooter users. The contract is exempt from the competitive pricing requirements outlined in the City’s Purchasing Policy because Serra Yellow Cab is the only local provider with the fleet capacity and operational resources to meet the City’s service needs. No other taxi company in the area can provide comparable coverage or responsiveness, making Serra Yellow Cab the only viable provider for these services. Below is a summary of the relevant terms of the proposed Agreement :
Scope of Services: Serra Yellow Cab will provide curb-to-curb transportation for eligible CaR participants within Pacifica, Colma BART, and medical facilities from Daly City to Burlingame.
Wheelchair and scooter-enabled vehicles are available on request.
Service Standards: Response times will be within 45 minutes for standard vehicles and within 60 minutes for wheelchair/scooter vehicles.
Cost and Payment: Riders pay the first $5 of each ride; the City pays the balance based on rates in Exhibit B. Rates include $25.10 plus 15 percent for standard rides and $40 plus 15 percent for wheelchair rides under five miles.
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November 24, 2025
Term: January 1, 2026 through December 31, 2027.
Maximum Compensation: Not-to-exceed $140,000 for the term of the Agreement.
Insurance and Liability: Serra Yellow Cab must maintain the insurance coverage outlined in proposed Agreement and indemnify the City against claims arising from performance of services.
This renewal ensures continued transportation support for Pacifica’s senior residents through a trusted vendor that meets service and safety standards.
ALTERNATIVE ACTION:
Staff could be directed to renegotiate specific terms with Serra Cab of Daly City, Inc.
RELATION TO CITY COUNCIL GOALS AND WORK PLAN:
This action advances the City Council’s goal of Fostering a Healthy and Compassionate Community by supporting access to essential services for older adults and residents with limited mobility. Reliable transportation reduces social isolation and improves overall well-being among Pacifica’s senior population.
ENVIRONMENTAL REVIEW:
Approval of the proposed Agreement with Serra Yellow Cab is not subject to review under the California Environmental Quality Act (CEQA) pursuant to Public Resources Code Section 21000, et seq. and the CEQA Guidelines (14 Cal. Code Regs. §§ 15000 et. seq.), including without limitation, Public Resources Code section 21065 and California Code of Regulations 15378 as this is not a “project” that may cause a direct, or reasonably foreseeable indirect, physical change in the environment.
FISCAL IMPACT:
Funding for this agreement is available in Fund 28 (Parks, Beaches & Recreation Special Revenue Fund). The Agreement’s not-to-exceed amount of $140,000 covers all rides, administrative fees, and service costs for January 2026 through December 2027. Program expenses are minimally offset in part by the $5 rider co-pay and available grant reimbursements.
ORIGINATED BY:
Parks, Beaches & Recreation Department
ATTACHMENT LIST:
Serra Cab Contract CaR 1.2026-12.2027 Agreement (DOCX)
Pacifica City Council 3
November 24, 2025
RESOLUTION NO. __-2025
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PACIFICA AUTHORIZING
THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH SERRA YELLOW CAB TO PROVIDE SENIOR TRANSPORTATION SERVICES UNDER THE CITY’S CONNECT A RIDE (CAR) PROGRAM IN AN AMOUNT OF $140,000 THROUGH DECEMBER 31, 2027 WHEREAS, the City of Pacifica administers the Senior Connect a Ride (CaR) transportation program to provide safe and affordable transportation for residents aged 65 and older; and
WHEREAS, Serra Yellow Cab has the vehicles, trained drivers, and dispatch capacity to deliver on-demand curb-to-curb transportation, including wheelchair and scooter accommodation; and
WHEREAS, the Agreement would establish updated rates, insurance requirements, and a contract amount of $140,000 for services provided under the City’s CaR Program; and
WHEREAS, funding for these services is available in Fund 28 – Parks, Beaches & Recreation Special Revenue Fund; and
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Pacifica that:
1. The City Council hereby approves the Agreement between the City of Pacifica and Serra Yellow Cab for the provision of senior transportation services under the CaR Program for the term January 1, 2026 through December 31, 2027, in the amount of $140,000.
2. The City Manager is authorized to execute the Agreement and any related documents, and to make minor non-substantive amendments as needed in a form approved by the City Attorney to carry out the intent of this Resolution. • • • • •
PASSED AND ADOPTED at a regular meeting of the City Council of the City of Pacifica, California, held on the 24th day of November, 2025, by the following vote:
AYES, Councilmembers:
NOES, Councilmembers:
ABSENT, Councilmembers:
ABSTAIN, Councilmembers:
_________________________________
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November 24, 2025
Sue Beckmeyer, Mayor
ATTEST: APPROVED AS TO FORM:
______________________________ _________________________________ Sarah Coffey, City Clerk Michelle Kenyon, City Attorney Pacifica City Council 5
November 24, 2025
ATTACHMENT A