City of Pacifica
Strategic Plan
2023 to 2030
Includes Mission, Vision, Values,
Goals, and Strategies
APRIL 2025
City Council
ON OF PACITC
Sue Beckmeyer, Mayor Christine Boles, Mayor pro Tem
Mary Bier, Councilmember Mayra Espinosa, Councilmember Greg Wright, Councilmember Message from the City Manager
To the Pacifica City Council and Community,
I am pleased to present the second annual update to Pacifica's 2023-2030 Strategic Plan, which was originally created in spring 2023. The City Council's commitment to undertaking annual updates to the strategic planning, the community's input into the update process, and the enclosed outcome of that process, is a testament to the City Council's hard work and dedication to developing and implementing a vision for Pacifica to enhance the future of this incredible and unique coastal community. This strategic plan update highlights important new strategies, as well as continuation of existing strategies, critical to Pacifica's future. Importantly, it also provides clear City Council direction to guide priorities for the organization for years to come. City staff and I look forward to the challenging work ahead
to carry out the many important services, programs, and projects to fulfill this strategic plan.
Respectfully,
Kevin S. Woodhouse
City Manager
Pacifica Strategic Plan 2023 to 2030
www.cityofpacifica.org 02
Strategic Planning
A strategic plan is a living document, featuring a
comprehensive framework that can be adjusted
periodically based on the needs of the community.
Each year the City Council convenes in advance
of the new fiscal year to review and amend as
necessary the Strategic Plan. The Strategic Plan
begins with identification of the Mission, Vision, and
Values statements for the organization, followed by
identifying goals that represent those statements,
and strategies to fulfill those goals. The Strategic
Plan was originally developed in spring 2023. This
second annual update establishes the priorities the
organization will focus on for Fiscal Year 2025-26.
Pacifica Strategic Plan 2023 to 2030
updated and adopted by the City Council on April 14, 2025 www.cityofpacifica.org 03 MISSION - What Do We Do?
The City of Pacifica provides exceptional
services, maintains the small-town feel
and safety of its unique community, and
stewards its environment, coastal beauty,
and recreational opportunities.
VISION - What Are We Becoming?
Pacifica strives to be an inclusive and
sustainable community: environmentally,
economically, socially, and holistically.
VALUES Collaborative Teamwork
A Healthy Workplace
How Do We Approach Our Work? Heartfelt Service
Resource Stewardship
Transparency and Responsiveness
Visionary Planning
Pacifica Strategic Plan 2023 to 2030-
updated and adopted by the City Council on April 14, 202 cilyofpacifica.ora 04
Goals - How wil We Achieve Our Vision?
01 Enhance organizational
and fiscal stability.
02 Improve and steward City
infrastructure, streets, and facilities.
03 Prioritize protection and development
of affordable housing.
04 Pursue climate change
adaptation and mitigation.
05 Broaden public communications
and collaboration.
Pacifica Strategic Plan 2023 to 2030
updated and adopted by the City Council on April 14, 2025 www.cityofpacifica.org 05 Pacifica Goals and Strategies
2023 to 2030
The Strategies listed under each Goal below are the City Council's initial priorities to ensure progress on achieving the Strategic Plan while recognizing the ongoing services, management and non-discretionary work that consume most City resources.
Note - Strategies modified or added by the City Council at the April 14, 2025 meeting are highlighted. 01 Enhance organizational and
fiscal stability.
A. Improve staff retention, recruitment, mental health
and wellness resources, and increase staffing for
rising workloads.
B. Pursue possible tax, bond, and other revenue
opportunities.
C. Prioritize implementation of the Economic
Opportunities Study.
D. Prepare the Cost Allocation Plan and conduct the
Development Impact Fee and Master Fee Studies.
02 Improve and steward City
infrastructure, streets and facilities.
A. Complete selected stormwater and flooding
improvements citywide.
B. Advance the Beach Boulevard Resiliency Project,
Esplanade Protection, and the Pier.
C. Broaden community awareness of the Library projects.
D. Complete a Facilities Assessment and prioritize the City's facilities and equipment needs, including public safety, the Community Center, and other parks and recreation resources.
Pacifica Strategic Plan 2023 to 2030
updated and adopted by the City Council on April 14, 2025 www.cityofpacifica.org 06 The Strategies listed under each Goal below are the City Council's initial priorities to ensure progress on achieving the Strategic Plan while recognizing the ongoing services, management and non-discretionary work that consume most City resources. 03 Prioritize protection and
development of affordable
housing.
A. Complete the Housing Element Update.
B. Update and implement the Short-Term Rental
Ordinance.
C. Prioritize Housing Element program implementation.
04 Pursue climate change
adaptation and mitigation.
A. Adopt and begin implementation of the Climate
Action and Adaptation Plan.
B. Continue the urban forestry plan, tree canopy goals, inventory, and projects.
C. Certify and begin implementation of Pacifica's
Local Coastal Plan and continue collaborations
with the California Coastal Commission.
05 Broaden public
communications and
collaboration.
A. Creatively harness community expertise, advocates,
and volunteers to advance City priorities.
B. Increase communications, education, and
connections for community wellness resources.
Pacifica Strategic Plan 2023 to 2030
updated and adopted by the City Council on April 14, 2025 www.cityofpacifica.org 07 Conclusion
Pacifica Strategic Plan 2023 to 2030
The Pacifica Strategic Plan 2023 to 2030 establishes strategies to meet the City's five overarching goals. The Plan articulates the organizational mission and vision of the City and
establishes a set of values and goals as a guide for decision making. Accountability for the Strategic Plan will be provided through periodic updates to the City Council. Progress on the Plan will be reviewed annually and updated as strategies are completed and as new issues emerge.
170 Santa Maria Avenue, Pacifica, CA 94044
City Manager's Office (650) 738-7409
[email protected]
Pacifica Strategic Plan 2023 to 2030
updated and adopted by the City Council on April 14, 2025 www.cityofpacifica.org 08