City of Pacifica
Economic Development Committee
Workplan FY2026-2027
Goals and Objectives:
1. Promote local businesses to residents of Pacifica and visitors to encourage local spending.
2. Provide assistance and support to existing and prospective local businesses in collaboration with the City.
3. Market Pacifica and its businesses to out-of-town visitors to drive revenue.
City of Pacifica
Economic Development Committee
Workplan FY2026-2027
1. Priorities Workplan Item #1:
1. Support Local Events
a) For event planners: Suggest guidelines for organizing events that support local businesses, including “how local businesses can participate” information b) For business owners: Evaluate success of event participation c) Partner with local businesses to plan and market one event that drives store visits
2. Wayfinding & Infrastructure
a) Continue working with City staff on pilot program to install directional signage connecting entrances to the City with local businesses
b) Develop and launch a web-based city guide, accessible via QR codes that can be placed on signage throughout Pacifica
c) Collaborate with City staff, committees, commissions, and City Council to design trailhead signage and other locations that highlights nearby business districts and links to up-to-date online business information
2. Priorities Workplan Item #2:
1. Foster economic vibrancy
a) Collaborate with other committees, businesses, non-profits, and the City on placemaking initiatives
b) Identify and apply to grant(s) for improvements benefiting businesses and infrastructure
2. Supporting business operation
a) Maintain spreadsheet, shared with the City, of leasing and sale opportunities with notes regarding any needed build-out
b) Pilot a free jobs board for local businesses
c) Act as a liaison between San Mateo Small Business Development Center (SBDC) and Pacifica businesses
• Identify the types of resources most beneficial to Pacifica businesses • Coordinate information sessions
3. Study viability of a Pacifica food truck program
a) Analyze food truck programs in cities comparable to Pacifica b) Gather input from both local and non-local food truck operators on challenges of doing business in Pacifica
c) Offer recommendations for City Council and staff to inform potential future municipal code changes
3. Priorities Workplan Item #3:
1. Digital & Marketing Strategy
a) Collaborate with the Pacifica tourism marketing district and management agency to suggest content for VisitPacifica.com
b) Setup online marketing campaign(s) to drive out-of-town visitors to Pacifica businesses during holiday and noteworthy periods throughout the year