STRATEGIC PLAN - 2023 TO 2030
City of Pacifica
(adopted on May 8, 2023; updated on May 13, 2024 and April 14, 2025; PROPOSED UPDATES May 11, 2026) [Possibly move to Work Plan]
MISSION - What Do We Do?
The City of Pacifica provides exceptional services,
maintains the small-town feel and safety of its unique community, and stewards its environment, coastal beauty, and recreational opportunities.
VISION - What Are We Becoming?
Pacifica strives to be an inclusive and sustainable community:
environmentally, economically, socially, and holistically.
VALUES - How Do We Approach Our Work?
We are committed to:
• Collaborative Teamwork
• A Healthy Workplace
• Heartfelt Service
• Resource Stewardship
• Transparency and Responsiveness
• Visionary Planning
GOALS - How Will We Achieve Our Vision?
1. Enhance organizational and fiscal stability.
2. Improve and steward City infrastructure, streets, and facilities.
3. Prioritize protection and development of affordable housing.
4. Pursue climate change adaptation and mitigation.
5. Broaden public communications and collaboration.
GOALS AND STRATEGIES
Pacifica Strategic Plan – 2023 to 2030
(adopted on May 8, 2023; updated on May 13, 2024 and April 14, 2025; PROPOSED UPDATES May 11, 2026) [Possibly move to Work Plan]
The Strategies listed under each Goal below are the City Council’s priorities to ensure progress on achieving the Strategic Plan while recognizing the ongoing services, management and
non-discretionary work that consume most City resources.
1. Enhance organizational and fiscal stability.
A. Improve staff retention, recruitment, mental health and wellness resources, and increase staffing for rising workloads.
B. Pursue possible tax, bond and other revenue opportunities, including tobacco and cannabis licensing.
C. Implement the Economic Development Workplan.
D. Prepare the Cost Allocation Plan and conduct the Development Impact Fee and Master Fee Studies, and consider provision of in-house building official and plan check services.
E. Increase public education about the City’s organizational capacity and fiscal needs.
2. Improve and steward City infrastructure, streets, and facilities.
A. Complete selected stormwater and flooding improvements citywide.
B. Advance the Beach Boulevard Resiliency Project, Esplanade Protection, and the Pier.
C. Complete the Facilities Assessment Study.
3. Prioritize protection and development of affordable housing.
A. Identify and advance viable affordable housing projects.
B. Fully implement the Short-Term Rental Ordinance.
C. Prioritize Housing Element program implementation, including interim housing solutions.
4. Pursue climate change adaptation and mitigation.
A. Begin implementation of the Climate Action and Adaptation Plan.
B. Continue the urban forestry plan, tree canopy goals, inventory, and projects, prioritizing refinement of the tree ordinance “loophole” language.
C. Begin implementation of Pacifica’s Local Coastal Plan and continue collaborations with the California Coastal Commission.
5. Broaden public communications and collaboration.
A. Creatively harness community expertise, advocates and volunteers to advance City priorities.
B. Increase communications, education, and connections
for community wellness resources.
C. Broaden community awareness of the Library projects.
D. Improve coordination and collaboration between City and regional commissions, boards and committees.