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Good City Company | www.goodcityco.com
June 12, 2026
Samantha Updegrave
Director, Community Development Department
City of Pacifica
RE: Consultant Services Agreement Amendment Request
Dear Samantha,
Good City Company appreciates the opportunity to provide on-call planning services to the City of Pacifica for current planning, long-range planning, housing, and special projects support. We understand the City of Pacifica seeks assistance in review and coordination of active planning proposals, support for long-range planning initiatives including housing element implementation, and analysis and outreach support regarding planning for affordable housing on public land, zoning code modernization, and objective standards development.
Good City is grateful for the opportunity to support the City of Pacifica as reflected in the Consultant Services Agreement and amendments. We propose a modified scope and cost estimate to reflect the current goals articulated by the City. We propose a revised scope and cost estimate covering the period from July 2026 to June 2027. We also propose a high-level overview scope of work and cost estimate for the period from July 2027 to June 2028. Both documents are attached. It is assumed that work during Fiscal Year 2027-2028 would commence following approval of a more detailed scope of work and cost estimate.
We also propose a Consultant Services Agreement amendment to extend the term of the Consultant Services Agreement through June 2028 and to increase the overall cost ceiling from the current total of $1,632,351 by $1,440,627 to a new cost ceiling of $3,072,978. The proposed increase of $1,440,627 includes an increase of $500,627 for FY 2026-2027 (inclusive of an additional $25,000 for optional tasks as described below) and an increase of $940,000 to cover projected expenses throughout FY 2027-2028.
The overall project manager and primary point of contact will be Nicholas Hamilton. Stephanie BertolloDavis and Jacob Garcia will continue to serve as points of contact for current planning projects. Good City Company Principal Aaron Aknin will serve as Principal-in-Charge. Additional Good City team members may be available on an as needed basis.
Estimated Fees
The estimated monthly hours and fees for FY 2026-2027 and 2027-2028 are summarized below and described in greater detail in the attachments. Each attached cost estimate assumes staffing levels as indicated in the attachment for approximately twelve months. A 15% contingency, materials, and $75,000 in optional tasks is also included. The estimate summary below is based on 2026 billing rates, Good City Company | www.goodcityco.com
which are generally increased on January 1st of each year in accordance with the Consultant Services Agreement (CSA). A copy of our 2026 billing rates is also attached. As the project evolves, we suggest checking in monthly to review the current expenses and projections.
Estimated Total Fees FY 2026-2027 and FY 2027-2028 *
Task Description
2026-2027
Proposed
Budget**
2027-2028
Proposed
Budget
1 Current Planning $250,000 $250,000
2-A Housing Element Implementation $50,000 $180,000
2-B Zoning Modernization $185,000 $90,000
2-C Annual Progress Report (2025 APR) $30,000 $30,000
2-D Public Sites Planning and Outreach $150,000 $100,000 2-E Objective Design Standards $85,000 -
2-F Mid-Cycle Review - $150,000
Subtotal $750,000 $800,000
15% contingency $112,500 $120,000
Materials $2,500 $5,000
Total $865,000 $925,000
Optional Tasks $75,000 -
Total Including Optional Tasks $940,000 $925,000
Grand Total for Both Fiscal Years 1,790,000
Grand Total for Both Fiscal Years
(Including Optional Tasks) 1,865,000
* Proposed budget reflects 2026 rates. Rates are subject to change in January of each year in accordance with the CSA.
** The proposed budget for FY 2026-2027 of increase of $940,000 reflects an increase of $500,627 to cover the additional projected expenses from July 2026-June 2027 as detailed in the attachment.
Optional Tasks
We propose engaging the services of an architectural firm such as Van Meter Williams Pollack to support the planning and outreach activities for the public sites planning and objective design standards work during FY 2026-2027. Depending on the final scope of work determined, this expense could range from $25,000-$75,000 per year.
Should you have any questions regarding this task outline, please do not hesitate to contact me at (415) 845-8344 or [email protected]. Thank you for your consideration. We look forward to the opportunity to continue to work with the City of Pacifica.
Good City Company | www.goodcityco.com
Sincerely,
Aaron Aknin, Principal and Co-Owner
Good City Company
Attachments:
Proposed Scope of Work and Cost Estimate for July 2026-June 2027 – Revised Proposed Overview Scope of Work and Cost Estimate for July 2027-June 2028 Good City Company 2026 Billing Rates
Good City Company | www.goodcityco.com
Proposed Scope of Work and Cost Estimate for
Planning Services for Jul 2026-Jun 2027 - Revised
City of Pacifica
June 12, 2026
The revised scope of work and cost estimate proposed below outlines our understanding of the services desired by the City of Pacifica throughout FY 2026-2027. The services are grouped into two proposed tasks.
Estimated Monthly Fees 2026-2027 *
Team Member Role Hourly
Rate
Monthly
Hours
Monthly
Fees
Aaron Aknin Principal $280 21 $5,903
Nicholas Hamilton Public Policy Lead $200 55 $10,933
Stephanie Bertollo-Davis Planning Mgr./Principal Planner $215 37 $7,955 Sabina Mora Econ Dev Lead $200 11 $2,250
Jacob Garcia & As Assigned Senior Planner $190 105 $20,013 Sandy Council & As Assigned Housing Specialist $185 23 $4,255 As Assigned Associate Planner $155 50 $7,750
As Assigned Assistant Planner $140 12 $1,680
As Assigned Graphic Designer $110 15 $1,613
Subtotal 329 $62,353
Contingency (15%) $9,353
Materials $208
Estimated total monthly fees $71,914
* Calculated using 2026 rates, rates subject to change in January of each year in accordance with the CSA. Additional staff can be assigned if required.
Good City Company | www.goodcityco.com
Estimated Costs FY 2026-2027 by Task *
Task Description Original
Budget
Proposed
Change
Proposed
Budget
1 Current Planning** $72,360 $177,640 $250,000
2-A Housing Element Implementation $119,640 ($69,640) $50,000 2-B Zoning Modernization - $185,000 $185,000
2-C Annual Progress Report $14,775 $15,225 $30,000
2-D Public Sites Planning and Outreach $129,636 $20,364 $150,000 2-E Objective Design Standards - $85,000 $85,000
Subtotal $336,411 $413,589 $750,000
15% Contingency $50,462 $62,038 $112,500
Materials $2,500 - $2,500
Total $389,373 $475,627 $865,000
Optional Tasks $50,000 $25,000 $75,000
Total Including Optional Tasks $439,373 $500,627 $940,000 *Original budget was calculated using 2025 rates, proposed budget reflects 2026 rates, rates are subject to change in January of each year in accordance with the CSA. **Includes Coastal Crest
Task 1: Current Planning
Provide on-call staff to review development proposals through in-person or remote means. This support may include providing front-counter support, responding to public inquiries, processing a range of planning applications, design review, zoning clearances, coastal development permits, etc.
Stephanie Bertollo-Davis and Jacob Garcia, Senior Planner, will serve as project managers for this task.
Additional planners, including assistant and associate planners, may be assigned projects based on scope and availability. Project-specific scopes of work and cost estimates can be prepared when requested by the department.
• Evaluate project applications against the City’s Zoning Code, General Plan, and applicable design guidelines, specific plans, and state law. This support may also include coordinating interdepartmental reviews, preparation of completeness or compliance letters, preparation of staff reports and presentation of projects to decision makers at public meetings and hearings. • Throughout the project review Good City staff will provide project management services, organize regular check-in meetings, track time and costs, and document project timeline. • If applicable, we will also manage the projects compliance with the California Environmental Quality Act (CEQA), including engaging and selecting CEQA consultants to identify the appropriate level of environmental review via an RFP process or the city’s on-call environmental Good City Company | www.goodcityco.com
bench, coordinating data needs among the CEQA consultant and applicant, reviewing CEQA documents, and facilitating project alternatives development.
Task 1 Deliverables:
1.1 Project documentation may include staff reports, determination letters, and presentations.
Task 2-A: Housing Element Implementation
Good City Company will support the City in developing a Housing Element Implementation Plan. Good City will also conduct quarterly updates on the Housing Element Implementation Plan as the City’s progress, needs, resources, and priorities evolve over time. Good City will also support the City in developing and implementing content revisions to the current Plan Pacifica and Community Development Department websites and other public-facing external communication materials. Good City will also support additional Housing Element Implementation tasks as assigned. Nicholas Hamilton, Public Policy Lead, will serve as project manager for this task.
Optional Tasks:
Repeal or update Growth Management Ordinance
Task 2-A Deliverables:
2-A.1 Quarterly updates of the Housing Element Implementation Plan 2-A.2 Other Housing Element implementation tasks as assigned 2-A.3 Preparatory analysis for mid-cycle review and researching policy options Task 2-B: Zoning Modernization
Good City will support the City in modernizing its zoning ordinance. The project will focus primarily on General Plan alignment (including Housing Element), state & federal law compliance, the structural reorganization of Chapter 4 Zoning, and commercial zoning modernization to support economic development and implement residential-mixed use requirements. This work will also include making clarifications/simplifications (e.g. tables).
• Finalize and implement a targeted community engagement strategy (targeted community engagement activities will include a joint PC and CC Study Session kickoff, and project updates to be included in the City’s newsletter)
• Preparation of reorganized Zoning Code structure, including updated districts, use tables, and administrative procedures
• Align zoning districts with General Plan Land Use designations and Housing Element requirements
• Updates to definitions and include limited updates to development standards and measurement methodologies
• Establishment of simplified entitlement processes, including clear permit pathways, timelines, and review authorities
Good City Company | www.goodcityco.com
• Conduct development review process analysis, make recommendations for improvements, and create a development review handbook
• Text amendments to commercial zoning to support economic development and implement residential-mixed use requirements
• Targeted updates to ensure consistency with State housing laws • Targeted rezoning necessary to bring Zoning Code and Map in alignment with the General Plan, Housing Element and Sharp Park Specific Plan
• Support City staff in their management of CEQA analysis (analysis to be completed by others) Optional Tasks:
• Conduct additional community engagement activities (e.g. rezoning workshop or survey) Task 2-B Deliverables:
2-B.1 Participate in initial joint PC-CC study sessions to confirm project priorities 2-B.2 Develop draft zoning ordinance (admin and screen check) 2-B.3 Develop draft zoning ordinance (public review and final adoption language) 2-B.4 Develop draft rezoning and map revisions (admin and screen check) 2-B.5 Develop draft rezoning and map revisions (public review and final adoption language) 2-B.6 Prepare staff report and presentation materials
2-B.7 Participate in second joint PC-CC study session to receive feedback on draft 2-B.8 Attend one Planning Commission hearing and one City Council hearing 2-B.9 Prepare development review handbook
Task 2-C: Annual Progress Report (2026 Housing Element APR) Good City will support the City in developing its 2026 Housing Element APR. This task will involve compiling a final update on progress of all Implementation Actions of the 2023-2031 Housing Element.
It will also include gathering required statistics on permits and development prepared by City staff. The task will also include preparation of materials and presentation to the City Council. Sabina Mora, Economic Development Lead, will serve as project manager for this task.
Task 2-C Deliverables:
2-C.1 Housing Element Annual Progress Report for 2026 (final) 2-C.2 Participation in one City Council meeting
Good City Company | www.goodcityco.com
Task 2-D: Public Sites Planning and Outreach
Good City Company will serve as a project manager to explore the potential for housing development on publicly owned sites and facilitate the development of housing on those sites. The activities below are intended to implement many of the implementation actions within Housing Element Program HE-I3. Nicholas Hamilton, Public Policy lead, will serve as project manager for this task. • City-owned sites: Good City Company will serve as a project manager, coordinating with the Community Development Department and City Managers Office, and support the City in determining the process under the SLA by which the City will propose to transfer each site. This may include a declaration that a site is exempt under the SLA or that the City plans to issue a Notice of Availability to transfer a site and, if appropriate, support the City in developing an RFP or RFQ for City-owned sites and support associated implementation activities. (Reference HE-I1.6 and HE-I-3.1.c).
Good City will support City staff in implementing a community engagement process to identify community vision and priorities for the site. This process would also include a study session with the City Council. Good City will also support the City in determining the process under the SLA by which the City will propose to transfer each site, which may include a declaration that a site is exempt under the SLA or that the City plans to issue a Notice of Availability to transfer a site and, if appropriate, support the City in developing an RFP or RFQ for City-owned sites. (Reference HE-I-1.6 and HE-I-3.1.c)
Draft Schedule of Site 24 Activities:
o Fall 2026: Additional stakeholder outreach (e.g. local affordable housing developers and local banks/lenders, library stakeholders: 4-8 interviews) o Summer 2026: Initial site concepts
o Fall 2026: Workshop
o Fall 2026: Joint PC-CC Study Session
o Fall 2026: Revise site concepts
o Fall 2026: Develop report and materials for CC
o Spring 2027: CC meeting to formalize (adopt/direct) objectives to be reflected in RFP; Implement SLA analysis and requirements
o Spring 2027: Support additional CC or PC meetings and/or additional workshops as required.
• District-owned sites: Serve as a project manager to facilitate proactive engagement with school districts on district-owned sites. Tasks would include conducting stakeholder meetings; providing early development support including SLA and RFP development, exploring if the City would take on being lead agency for CEQA, etc.; preparing documentation of findings and potential next steps; and supporting associated implementation activities. (Reference HE-I-3.1.a) • State-owned sites (Caltrans and Skyline Water Tank): Serve as a project manager to facilitate proactive engagement with Caltrans on State-owned sites; conduct stakeholder meetings; Good City Company | www.goodcityco.com
provide early-development support including SLA and RFP development, explore if City would take on being lead agency for CEQA, etc. and support associated implementation activities. (Reference HE-I-3.1.b)
• Corp Yard: Serve as project manager to pursue a partnership with Pacifica School District to explore the feasibility of an interagency partnership to use the City's current corporation yard for district offices, ideally including housing above, and consolidate City and Pacifica School District corporation yard functions at the existing Pacifica School District corporation yard at 375 Reina del Mar. This work is also anticipated to include support for initial implementation steps related to this site. (Reference HE-I-3.1.d)
• Other City-owned sites: Support City staff to continue to develop an inventory of publicly owned land within the City and draft memo summarizing findings and potential next steps. The project will include conducting approximately five additional stakeholder interviews and may also include implementation of additional actions on other City-owned sites to be defined during throughout the project (Reference HE-I-3.2)
Task 2-D Deliverables:
2-D.1 Meetings with external stakeholders
2-D.2 Staff report and presentation materials in support of recommended approaches 2-D.4 Participate in community engagement activities
2-D.5 Sanchez Library site fit study
Optional Tasks:
• Good City recommends engaging an architectural firm such as Van Meter Williams Pollack as a subconsultant to provide additional site-specific analysis as part of a fit study. This work can be prepared for $25-50k depending on number and level of analysis. .
Task 2-E: Objective Design Standards
Good City will support the City in developing Phase-1 Objective Design Standards (ODS). The project’s goal is to develop an initial set of Objective Design Standards tailored to multi-unit residential and residential-mixed use developments. The document will be intended to serve as an initial set of ODS to provide regulations in the near term. This would be an accelerated process operating on a 9-month timeline. This assumes the ODS will be either a standalone document or a special section in the Zoning Ordinance and not embedded within multiple chapters of the ZO.
Community Engagement:
• Prepare precedent images and draft framework for community engagement • Community-wide survey (visual preference and/or relative priorities survey – to prioritize which topics to address (Alternative: community open house)
Good City Company | www.goodcityco.com
》 Half-day workshop to develop and refine initial ODS using image-based exercises (Visual preference comparisons, review recently entitled and reviewed projects to identify what was received positively and negatively)
• Prepare memo summarizing community outreach findings
ODS Development and Public Meetings:
• Identify list of priority topics to be addressed in ODS o Also develop list of potential topics that may be addressed or deferred to a later phase • Initial draft ODS – staff
• Second draft ODS – Stakeholder workshop (advisory group?) • Third draft ODS – PC Study Session
• Fourth draft ODS – PC Hearing
• Fifth draft ODS – CC Hearing/as adopted
CEQA:
• Support City staff in the management of CEQA analysis (analysis to be completed by others) Task 2-E Deliverables:
2-E.1 Community-wide design priorities survey
2-E.2 Co-facilitate community workshop
2-E.3 Community outreach summary memo
2-E.4 Priority ODS topics list
2-E.5 Draft ODS
2-E.6 Staff report and presentation materials in support of recommended approaches 2-E.7 Attend one PC Study Session, one PC Hearing, and one CC Hearing.
Optional Tasks:
• VMWP test fits (Architectural test fits can also be prepared for $25-50k depending on number and level of analysis)
• Repeal Rockaway Beach Specific Plan
• Phase 2 ODS: 1-4 units/SB9
(Continues)
Good City Company | www.goodcityco.com
Project Schedule
This scope of work is anticipated to be initiated in July 2026 and conclude in June 2027, with an option to extend or amend with written mutual agreement by the City and Good City Company.
Task Description 2026 2027
J A S O N D J F M A M J
1 Current Planning
2-A Housing Element Implementation
2-B Zoning Modernization
2-C Annual Progress Report (2025 APR)
2-C Public Sites Planning and Outreach
2-D Objective Design Standards
Good City Company | www.goodcityco.com
Overview Scope of Work and Cost Estimate for
Planning Services for Jul 2027-Jun 2028
City of Pacifica
June 12, 2026
The overview scope of work and cost estimate proposed below outlines our understanding of the services desired by the City of Pacifica throughout FY 2027-2028. The services are grouped into two proposed tasks. It is assumed that work during this period would commence following approval of a more detailed scope of work and cost estimate.
Estimated Monthly Fees (2027-2028) *
Team Member Role Hourly
Rate
Monthly
Hours
Monthly
Fees
Aaron Aknin Principal $280 21 $5,857
Nicholas Hamilton Public Policy Lead $200 61 $12,267
Stephanie Bertollo-Davis Planning Mgr./Principal Planner $215 45 $9,568 Sabina Mora Econ Dev Lead $200 6 $1,250
Jacob Garcia & As Assigned Senior Planner $190 102 $19,380 Sandy Council & As Assigned Housing Specialist $185 50 $9,250 As Assigned Associate Planner $155 47 $7,285
As Assigned Assistant Planner $140 3 $467
As Assigned Graphic Designer $110 14 $1,540
Subtotal 349 $66,863
Contingency (15%) $10,029
Materials $417
Estimated total monthly fees $77,309
* Calculated using 2026 rates, rates subject to change in January of each year in accordance with the CSA. Additional staff can be assigned if required.
Good City Company | www.goodcityco.com
Estimated Costs for FY 2027-2028 by Task*
Task Description Proposed Budget
1 Current Planning $250,000
2-A Housing Element Implementation $180,000
2-B Zoning Modernization $90,000
2-C Annual Progress Report $30,000
2-D Public Sites Planning and Outreach $100,000
2-E Objective Design Standards -
2-F Mid-Cycle Review $150,000
Subtotal $800,000
15% Contingency $120,000
Materials 5,000
Total $925,000
Optional Tasks -
Total Including Optional Tasks $925,000
*Proposed budget reflects 2026 rates, rates are subject to change in January of each year in accordance with the CSA.
Task 1: Current Planning
Provide on-call staff to review development proposals through in-person or remote means. This support may include providing front-counter support, responding to public inquiries, processing a range of planning applications, design review, zoning clearances, coastal development permits, etc.
Stephanie Bertollo-Davis and Jacob Garcia, Senior Planner, will serve as project managers for this task.
Additional planners, including assistant and associate planners may be assigned projects based on scope and availability. Project-specific scopes of work and cost estimates can be prepared when requested by the department.
Task 2-A: Housing Element Implementation
Good City Company will support the City in developing a Housing Element Implementation Plan. Good City will also conduct quarterly updates on the Housing Element Implementation Plan as the City’s progress, needs, resources, and priorities evolve over time. Good City will also support the City in developing and implementing content revisions to the current Plan Pacifica and Community Development Department websites and other public-facing external communication materials. Good City will also support additional Housing Element Implementation tasks as assigned. Nicholas Hamilton, Public Policy Lead, will serve as project manager for this task.
Task 2-B: Zoning Modernization
Good City will support the City in modernizing its zoning ordinance. The project will focus primarily on Good City Company | www.goodcityco.com
General Plan alignment (including Housing Element), state & federal law compliance, the structural reorganization of Chapter 4 Zoning, and commercial zoning modernization to support economic development and implement residential-mixed use requirements. This work will also include making clarifications/simplifications (e.g. tables).
Task 2-C: Annual Progress Report (2027 Housing Element APR) Good City will support the City in developing its 2027 Housing Element APR. This task will involve compiling a final update on progress of all Implementation Actions of the 2023-2031 Housing Element.
It will also include gathering required statistics on permits and development prepared by City staff. The task will also include preparation of materials and presentation to the City Council. Sabina Mora, Economic Development Lead, will serve as project manager for this task.
Task 2-D: Public Sites Planning and Outreach
Good City Company will serve as a project manager to explore the potential for housing development on publicly owned sites and facilitate the development of housing on those sites. The activities are intended to implement many of the implementation actions within Housing Element Program HE-I-3.
Nicholas Hamilton, Public Policy lead, will serve as project manager for this task.
Task 2-E: Objective Design Standards (Not Used in 2027-2028 Scope) Task 2-F: Mid-Cycle Review
Good City will support the City in conducting a mid-cycle review of Housing Element implementation.
This task will involve conducting an evaluation of progress toward all Housing Element implementation actions and housing unit permitting and construction during the first half of the Housing Element cycle.
It will also include developing potential recommendations regarding the implementation of any backup actions and additional policies or actions necessary to fulfil State requirements. Nicholas Hamilton, Public Policy lead, will serve as project manager for this task.
Project Schedule
This scope of work is anticipated to be initiated in July 2027 and conclude in June 2028, with an option to extend or amend with written mutual agreement by the City and Good City Company.
Task Description 2027 2028
J A S O N D J F M A M J
1 Current Planning
2-A Housing Element Implementation
2-B Zoning Modernization
2-C Annual Progress Report (2025 APR)
2-D Public Sites Planning and Outreach
2-E Not Used
2-F Mid-Cycle Review